Early Identification program
LEADERSHIP CONFERENCE â€¢ 2011
Official Â Report
1st Â Weekend Â Event
UNIVERSITY LIFE LIVING â€¢ LEARNING â€¢ LEADING
(Released Â December Â 22, Â 2011)
Established in 1987, Early Identification Program (EIP) serves as the college preparatory program of George Mason University. With over 1,000 students who have graduated from the program, EIP provides access to educational resources for middle and high school students who will be the first in their families to attend a college or university. 600 students are currently enrolled in EIP due to our strategic partnership with seven local public school systems in Northern Virginia. EIP works closely with public school division partners in the nomination, selection, and support of students each year. EIP inspires students to achieve their goal to attend and succeed at the higher education level. Our aim is to educate the whole student, providing year-round academic enrichment, personal and social development, civic engagement, and leadership training opportunities. EIP ensures that students are equipped with the knowledge, skills, and intellect to become lifelong learners, leaders, and responsible global citizens.
George Mason University Student Union Building Suite 1300 â€˘ MSN 2A7 4400 University Drive Fairfax, VA 22030-4444 Office: 703-993-3120 Fax: 703-993-3128 Email: email@example.com Website: eip.gmu.edu @MasonEIP /Early Identification Program
Table of Contents
Workshop Â Overview Â Â Â Â Â Â Â Â Â Â 1 Marketing Â Â Â Â Â Â Â Â Â Â Â Â Â 2 Turn Â Out Â Â Â Â Â Â Â Â Â Â Â Â Â 3 Survey Â Data Â Â Â Â Â Â Â Â Â Â Â Â 4
Dare 2 Lead Dare 2 Lead Leadership Conference (D2L) is a progressive and innovative leadership intensive, introducing unique, relevant attributes of leadership to student participants in a multi-workshop format. The aims of the conference are to enhance studentsâ€™ leadership capacity as well as inspire positive change and meaningful influence in their individual, global, and online communities. Program Components With a lineup of presenters and facilitators from among our EIP Alumni, teachers, mentors, and the George Mason University community, D2L is designed to directly address relevant issues affecting EIP Students. Workshop Agenda D2L highlights unique components of effective leadership relative to the local, global, and online communities of EIP Students. It introduces distinct workshops, each topic carefully chosen and exclusively dedicated to the ninth, tenth, and eleventh grade audiences. Expected Outcome After leaving this yearâ€™s conference our students are able to... â€˘ Define valuable leadership characteristics and apply them academically and socially â€˘ Recognize the impact of individual decision-making â€˘ Effectively and safely utilize social media spaces (i.e., Facebook, Twitter) as tools of positive change â€˘ Understand the power of communication in dealing with and avoiding conflict â€˘ Lead meaningful lives of change and influence with a renewed sense of purpose
Workshop Â Overview 9th Â Grade
Lasting Impressions: Building a Positive Self-Image
Isaac Thweatt & Alpha Phi Alpha Fraternity, Inc.
Appreciating Diversity & Multiculturalism Silvia & Salvador Moran
Ethical Decision-Making: The Power of Making Choices Brian E. Staples, Jr.
T.E.A.M. Leadership Michelle Coleman
10th Â Grade
Conflict Management & Effective Communication
Dream BIG: Using Your Values to LIVE, LEARN, & LEAD Amy Snyder & Lisa Snyder
Understanding what Shapes Your Values Maria Nigo
There are NO â€œBenchwarmersâ€? on My Team Dr. Joya Crear
Social Media: Effecting Positive Change Michael J.A. Davis
11th Â Grade Defining Your Sense of Purpose Mike Brown
Value-Centered Leadership: Kanye West & Taylor Swift Charvis Campbell
Leading with Integrity Fatima Pineda & Christine Gonzales
Your Voice Counts! The Power of Youth Leadership Veronica Covarrubias
Integrated Marketing Communications (IMC) is a new and innovative discipline of marketing that includes advertising, direct marketing, promotion, press & publicity, public relations, event marketing, support strategies, digital and internet based marketing under one umbrella. Clow and Baack (2004) define IMC as: “The coordination and integration of all marketing communication tools, avenues and sources within [an organization] into a seamless program that maximizes the impact on [constituents] and other end users at minimal cost.” From this definition the core elements and foundations of IMC are Coordination | Integration | Seamless Campaign | Maximize Impact | Minimize Costs. In its essence, it establishes consistent brand imagery and marketing messages at various touch points (the points of interaction a constituent has with a service/product provided by the organization).
To maximize the impact of the conference promotion, execution, and follow up, a vibrant color palette was carefully chosen and arranged to create fresh, exciting imagery to aid in the launch of the Dare 2 Lead visual identity (brand). The palette helped organize the participants by Front: Print Size 12 Print in. wide Front: Size 12 in. wide grade-level, matching their D2L Student Handbook with tee shirts worn by designated EIP Mentors. Back: Print Size 13 Print in. tallSize 13 in. tall Back: n io at ic rly tif m en ra g Id o
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LEADERSHIP CONFERENCE • 2011
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Bectin th ts lik tip ices At Gected ofEIP image nc se ec gA ani pe ion the intode . ce tor in l me ex Forrest, ge ls in an in serv dy To res vis Lea As fil m Lewis na d d t gi P g Davis, r ch. to peA m to her di h Khaseem its o ina en dexecutive h Bu entia for EI in t bo rea ” is!” , director director eac a s id en at r.um out Rh Coorice wit oAssociate Lew lo ra r ev anes ed m int has and decisiondr ve og he t,Flor s Atr George Mason, Lewis Forrest is a cr rked ep prov ud Known ra foroffhism analytical , rdin ”M g e de, prs on en y rent nage and e wo y keue r st she the og e Tea respected Executive Director, n es carrying out making “Khas” provides responsible f, ck o ou em Pa Ma anc e Pr to skills, siv EIP sel ucatio house o eatin , sh ed relieBe finitsThvision of innovative community es ng ck ntin t ag Png oversight life herEIP ac Rey C the ,for er- ts. and program ed operations pr vi Be co or p an eti EI in the like y m e “bAlum -p e mdg outreach. To EIPers, however, he’s simplyngs initiatives. ng EIP forIt’s his tric positive attitude, pow -to im , ha nk, n supp of bri carryi tip Lewis!” es yd ra th P fa st officeBu for als giants in ”Mr. A Leader. A Mentor. A Friend. ct ssion her aanddis determination, keen sense of humor , vic ith stry Ba ca at ool La og y is EI e, The fic ortdenti ter produ Rhina ser dy. W du ld so it th thatpa EIP distinguishes kes sch him most. gh of cre d for Pr yd An iv r. in or e ents lau ek. A rooted ma her P pp rke ps vidingnt bo ofssive “EI W ap ev su wo kee La ne.” ul at sseupre de we eply which h of the into a d ing cky ue pro stu r sh d Becky Michael J.A. Davis, tu lc oi imids hav de vice, in eac to tin our to Flores, Be an ca Wi nnth vory, an k, con port m” oped mm ing Marketing Coordinator Budgeting ser cuter Manager . fill dina dru co e usting,Ban yes, ts can t sup impressive ind or exe gra to nt th an devel rld enso it thaWith the finance A George Mason Alum, “Mika’il” supports y Recredentials Co eatingin pro her eve Wo pl ud she ,like m pe industry, having on t, worked EIP with his key branding, marketing, and “b for ed ies The m,giants Layd ra St events en s and sha ac in the keeps World Bank, Alu Becky og EIP tip-top em ent social rel media insight. He polishes the public t-p ice nag Par is EIP and shape soPrit can providing services dy continue image of the office, giving way to a more off ma , fas An EIP Lay ive our and events that e.”support Thestudent meaningful experience with the EIP brand. ice body. off rt for tun lcu lat ur. ca noisseds of suppo con voi Laydy and Reyes, Rhina Ascencio, g, the nin . Program Coordinator Program Coordinator pla dents Rhina brings life to the office with her Stu Laydy is the “beating drum” to the “EIP tune.” An EIP Alum, she developed into a laughter, carrying the EIP Team into each calculative, fast-paced, programming week. A product of EIP, herself, she has a connoisseur. The office relies on her to fill deeply rooted passion for education and the voids of office management, event service, which makes her a power-house planning, and support for EIP Parents and executer in each of her school districts. Students.
Garment Color(s): Garment Color(s): Carolina Blue, Heliconia, Lime, Daisy Lime, Daisy Carolina Blue, Heliconia,
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Back: Print Size Back: 13Print in. tall Size 13 in. tall Garment Color(s): Garment Color(s): Carolina Blue, Carolina Heliconia, Blue, Lime, Heliconia, Daisy Lime, Daisy
Ink Color(s): Ink Color(s): The most significant component to the D2L marketing strategy was creating a social White White atmosphere around the conference. Using the IMC philosophy, the integration of online Front: Print Front: Size 12P social media catalyzed a seamless social marketing campaign that maximized the visual impact of D2L Back: Print Size Back:13P while minimizing departmental costs. Tools such as Facebook and Twitter served as the primary means Garment Color(s Garm Carolina Blue, Carolina Heliconia, Blu of promotion, disseminating information, and engaging students in a ‘viral’ conversation about D2L. *DUE TO MONITORS CALIBRATED DIFFERENTLY, IMPRINT/THREAD COLORS MAY NOT MATCH MOCKUP* *DUE BEING TO MONITORS BEING CALIBRATEDACTUAL DIFFERENTLY, ACTUAL IMPRINT/THREAD COLORS MAY NOT MATCH MOCKUP* THE GARMENTSTHE USED IN THIS MOCKUP RELATIVE PURPOSES ONLY. GARMENTS USED IN ARE THISFOR MOCKUP AREPLACEMENT FOR RELATIVE PLACEMENT PURPOSES ONLY. THE GARMENTSTHE SHOWN ARE REPRESENTATIVE ONLY AND MAYONLY NOT AND BE ANMAY EXACT OF THEMATCH ACTUALOF GARMENTS ORDERED. GARMENTS SHOWN ARE REPRESENTATIVE NOTMATCH BE AN EXACT THE ACTUAL GARMENTS ORDERED. THE DESIGNS DEPICTED ON THE GARMENTS AREGARMENTS NOT PROPORTIONAL TO THE ACTUALTO GARMENT/SIZES ORDERED. THE DESIGNS DEPICTED ON THE ARE NOT PROPORTIONAL THE ACTUAL GARMENT/SIZES ORDERED. PLEASE REFER TO SPECIFIC DIMENSIONS FOR IMAGE SIZE TO IMAGE BE USED. PLEASE REFER TO SPECIFICLISTED DIMENSIONS LISTED FOR SIZE TO BE USED.
Ink Color(s):I White
*DUE TO MONITORS *DUE TO BEING MONITORS CALIBRATED BEINGDIFFERENTLY, CALIBRATEDACTUAL DIFFERENTLY, IMPRINT/THREAD ACTUAL IMPRINT/THREAD COLORS MAY NOT COLORS MATCH MAYMOCKUP* NOT MATCH MOCKUP* THE GARMENTS THE USED GARMENTS IN THIS MOCKUP USED IN THIS ARE FOR MOCKUP RELATIVE ARE PLACEMENT FOR RELATIVEPURPOSES PLACEMENT ONLY. PURPOSES ONLY. THE GARMENTS THE SHOWN GARMENTS ARE REPRESENTATIVE SHOWN ARE REPRESENTATIVE ONLY AND MAY ONLY NOTAND BE AN MAY EXACT NOTMATCH BE AN EXACT OF THEMATCH ACTUAL OFGARMENTS THE ACTUAL ORDERED. GARMENTS ORDERED. THE DESIGNS DEPICTED THE DESIGNS ON THE DEPICTED GARMENTS ON THE ARE GARMENTS NOT PROPORTIONAL ARE NOT PROPORTIONAL TO THE ACTUAL TOGARMENT/SIZES THE ACTUAL GARMENT/SIZES ORDERED. ORDERED. PLEASE REFER PLEASE TO SPECIFIC REFER DIMENSIONS TO SPECIFICLISTED DIMENSIONS FOR IMAGE LISTED SIZE FOR TOIMAGE BE USED. SIZE TO BE USED.
A strong online social atmosphere facilitated a strong mobile response. Utilizing Quick Response Codes (QRC) which can be scanned with a Smartphone, the excitement established initially online via popular social media sites instantly shifted to students’ mobile devices as they arrived on campus. D2L Ribbons were positioned at the registration sites for each grade *DUE TOBlackberries, MONITORS *DUE TO BEING MONITORS CALIBRATED BEINGDIFFERENTLY, CALIBRATED ACTUAL DIFFERENTLY, IMPRINT/THREAD ACTUAL IMPRINT/THREAD COLORS MAY NOT COLORS MATCH MA level displaying a QRC, linking students with iPhones, iPods, Androids, and other devices THE GARMENTS THE USED GARMENTS IN THIS MOCKUP USED IN THIS ARE MOCKUP FOR RELATIVE ARE FOR PLACEMENT RELATIVEPURPOSES PLACEMENT ONLY. PURPO GARMENTS THE SHOWN GARMENTS ARE REPRESENTATIVE SHOWN ARE REPRESENTATIVE ONLY AND MAY ONLY NOT AND BE AN MAY EXACT NOT MATCH BE AN EXACT OF THEMATCH ACTUAL OFGARM THE A to their exclusive workshop agenda. The ribbons were later placedTHEin the corridors during the event. THE DESIGNS DEPICTED THE DESIGNS ON DEPICTED THE GARMENTS ON THE ARE GARMENTS NOT PROPORTIONAL ARE NOT PROPORTIONAL TO THE ACTUAL TOGARMENT/SIZES THE ACTUAL GAR O PLEASE REFERPLEASE TO SPECIFIC REFERDIMENSIONS TO SPECIFIC LISTED DIMENSIONS FOR IMAGE LISTED SIZE FOR TOIMAGE BE USED. SIZE TO BE U Students also engaged in a live Twitter feed Q&A session during the Social Media workshop. Early Identification program
Dare Lead LEADERSHIP
Student Voice Survey Twitter
Workshop Agenda Facebook Stats Demography
ULife UNIVERSITY LIFE LIVING • LEARNING • LEADING
Turn Â Out
350 Students Â % 54 / o n i t a L ina Lat
5 Â %c 4Ot% Asian/Pa Â / r he ed ific Â sifi
African Â Â America n