Reimagine: The Everyday by Michaela Landis

MICHAELA LANDIS DESIGN PORTFOLIO

FA L L 2 0 2 0

THE EVERYDAY

PHOTO / BAU H AU S / DE S SAU, G E R M A NY

FA LL 1926

MICHAELA LANDIS DESIGN PORTFOLIO

FA L L 2 0 2 0

THE EVERYDAY

PHOTO / BAU H AU S / DE SSAU, G E R M A NY

FA LL 1926

Copyright © 2020 by Michaela Landis All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the publisher, addressed “Attention: Permissions Coordinator,” at the address below.

DEDICATION This book is dedicated to the creators of the Bauhaus. To Walter Gropius, the founder, Herbert Bayer, my inspiration, to Rudolf Bashcant, Elaine Lustig Cohen, Walter Drexel, Lester Beall, Laslo Maholy-Nagy and many others. These designers made the Bauhaus what it is and all the work that came out of it, largely shaped graphic design and heavily influenced my desire to be a designer. The mission of the Bauhaus school was to reimagine the material world to reflect unity of all the arts; Graphic design let me reimagine design to reflect unity in the world. Lastly, this book is dedicated to those who allowed me to reimagine this different world: my family, my mentors and my friends.

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PROJECT 01 The Sommelier 07 / 28

PROJECT 02 The Storyteller 29 / 42

PROJECT 03 The Traveler 43 / 66

PROJECT 04 The Curator 67 / 86

PROJECT 05 The Cinemaphile 87 / 96

PROJECT 06 The Weirdos 97 / 114

PROJECT 07 The Conspirator 115 / 134

PROJECT 08 The Strategist 135 / 160

PROJECT 09 The Geochemist 161 / 174

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REIMAGINE: THE SOMMELIER

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COURSE Packaging 03 PROJECT Witch Craft Beer SEMESTER Spring 2018 INSTRUCTOR Christine George KEYWORDS Intrigue Craft Seduce Beguile Sorcery OBJECTIVE There are many types of spirits who roam the earth. One of the most beloved spirits on earth which dwell among us is beer. I was tasked with designing a package concept for a spirit of my choice. I knew I wanted to do a craft beer brand, but I wanted it to be unique in the branding and stand out from all other craft beers.

SOLUTION Witch Craft Brewing Co. was inspired by singer Stevie Nickâ&#x20AC;&#x2122;s from Fleetwood Mac, who has been accused of being a witch. The brand developed into a homage to powerful and successful female performers; Women, who have been met with the accusation of being a witch. Earthy notes of spice and tangy citrus flavors dance around hopps. To complete the ritual, each beer is outfitted with the immortalized faces of three women and as rumor has it, have been known to be witches. The three women featured as witches for this project are Stevie Nicks, Cher and actress Tuesday Weld.

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COURSE Packaging 03 PROJECT Witch Craft Beer SEMESTER Spring 2018 INSTRUCTOR Christine George KEYWORDS Intrigue Craft Seduce Beguile Sorcery OBJECTIVE There are many different types of spirits that roam the earth. Some spirits are good One of the most beloved spirits on which dwells among us is beer. I was tasked with designing a package concept for a spirit of my choice. I knew I wanted to do a craft beer brand but I wanted it to be unique and that stood out from others.

SOLUTION Inspired by Fleetwood Macâ&#x20AC;&#x2122;s Steve Nicks, a woman accused of being a witch. It was then Witchcraft Brewing Co. manifested and served as homage to some of the most successful women in entertainment, often accused of being witches. Earthy and citrus flavors dance around hopping hops. So to complete the ritual, each beer classification is fitted with the faces of three women who were rumored or considered to be witches. Singer Stevie Nicks, singer Cher, and actress Tuesday Weld. Cheers! Drink Responsibly.

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Est. Bad Bitch

SHADOW DRINK RES PONS IBLY.

LAGER

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BITCHY DRINK RES PONS IBLY.

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REIMAGINE: THE STORYTELLER

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COURSE Typography 03 PROJECT Sweet Escapes SEMESTER Fall 2018 INSTRUCTOR Ariel Gray

KEYWORDS Gritty Cathardic Rigid Tradition Jubilee

OBJECTIVE 1941 marked one of to many times in history when a people had fallen vicitim to terrible acts of violence and genocide. 1945, the ending of WWII known for the year that Germanyâ&#x20AC;&#x2122;s Jewish population that remianed, was freed from the Nazi concentration camps. Today, this event in time is a reminder of an insidious act of war. WE are gratful to be alive.

SOLUTION This unusual take on a coobook features the recipies for desserts that are popular during the Jewish holiday Rosh Hashanah. This holiday is observed as a celebration of being alive. It is also the day of the new year of the jewish calendar. Front cover features and Shofar, a ram horn, that is blown during celebratory moments as well as events. Printed on news paper to give the feel of something old and handed down, the book also features background into the Holocaust. It is to serve as an observance of why a holiday such as Rosh Hashanah is so importnant.

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REIMAGINE: THE TRAVELER

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COURSE Branding Strategies PROJECT Jet Blue Rebrand SEMESTER Spring 2018 INSTRUCTOR Thomas McNulty KEYWORDS Clean Care Futuristic Safe Comfort OBJECTIVE We travel all the time. Of the various ways we travel, flying is the most popular for long distance travel, and one that many feel concerned about. JetBlue® is a popuar airline often used for business travel as they are best known for their flight class Mint™ business class. Their branding, however, did not quite evoke the enviroment they boast about; that is personal experience of safety and comfort.

SOLUTION As an airline who’s customers are loyal to them because of their effort to make a person’s travel experience extraordinary, I thought their brand identity needed to communicate that. This called for a total rebrand. JetBlue®, now named Blue Air. The logo communicates the relationship between the airline and the traveler as personal, so anyone who flies Blue Air will know that the ailrine has their comfort and safty in mind.

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THE CURATOR

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COURSE Typography 04 PROJECT Now U See Me SEMESTER Fall 2019 INSTRUCTOR Ariel Gray KEYWORDS Rough Desperate Loud Offensive Uncomfortable OBJECTIVE The Yerba Buena Center for the Arts in creative San Francisco, California opened to the public in 1993. Their mission is to help generate a culture that moves people. For this project, the task was to create a visual identity for a show that is to be held at the YBCA. In San Francisco, there is a large homeless population, many of whom, are artists.

SOLUTION A conceptual art exhibition, the discourse is centered around the perspective of a homeless artist in the city and the defensive perspective of an artist who is a community activist. The art work ranges from mediums of fine art painting, mix media, and photography. Artists who are to be featured are homeless as well as some are not homeless but work to bring some relief to the homelessness. A book will be for sale, with the intent to get veiwers fired up and feeling the need to help. Seeing a problem and solving it.

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REIMAGINE: THE CINEMAPHILE

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COURSE Typography 02 PROJECT Blazing Slab Serifs SEMESTER Fall 2017 INSTRUCTOR David Hake KEYWORDS Gritty Western Sexy Funny Vintage OBJECTIVE Director Mel Brook’s 1974 film Blazing Saddles is a beloved satire on western films. Despite it’s controversial content, the western culture was present. Popular elements were “ Wanted” signs that plagued towns warning of violent figures with malicious intent set in a Slab Serif typeface. My task was to create a type card set.

SOLUTION Inspired by the satirical western film that is the wild western of Blazing Saddles, I designed a set of cards to highlight Robert Besely’s Clarendon typeface with elements from the film. Printed on a textured paper to mimic the style of the old “ Wanted” posters and fitted with a backing that pays a homage to the very vibrant look and feel of the Blazing Saddles Film.

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THE WEIRDOS

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COURSE Visual Systems 02 PROJECT Look SF: Haight Ashbury SEMESTER Fall 2019 INSTRUCTOR Tom Sieu KEYWORDS Sexy Eccentric Hippy Eclectic Psychedelic OBJECTIVE This is one part of a collective of books based on the various San Francisco neighborhoods. The idea was to create a visual identity that was uniquely tied to the history and vibe of the district. Haight Ashbury is known for it’s counter culture vibe and the rather famous faces that helped facilitate that beloved feel of this neighborhood.

SOLUTION Inspired by this spirit of people challenging the status quo and all that is considered the right way of life, my angle was like having an acid trip while walking through Haight-Ashbury, under the notion from Haight-Ashbury’s The Red Victorian Hotel’s unofficial slogan, “ Weirdos Welcome.” With bright colors and trippy patterns colliding with elements from the famous neighborhood, one may get the feeling of what it’s like to trip on acid while taking a walk through the streets of the historical hood of Haight-Ashury. Stay Weird.

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REIMAGINE: THE CONSPIRATOR

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COURSE Packaging 03 PROJECT Masonic Empire Monopoly SEMESTER Spring 2018 INSTRUCTOR Christine George KEYWORDS Expensive Rich Provocative Esoteric Dark OBJECTIVE George Orwell’s book titled 1984 gave one kind of perpsective into what the world would look like under the rule of elite and insidious members of a society of people, who determine how mundane people get to live their lives. I was asked to come up with cocnept for a game board. Inspired by the conspiracy theories around secret societies, I reimagined Hasbro’s Monopoly Empire. SOLUTION There are various secret societies. Many call them the Illuminati. I chose the Freemason cult for the theory of them being very heavy handed in the world’s most successful companies, as well as the idea that many of the world’s most successful CEO’s are Freemasons. Maybe.

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MONOPOLY

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REIMAGINE: THE STRATEGIST

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COURSE Visual Systems 01 PROJECT United Nations / War SEMESTER Spring 2018 INSTRUCTOR Phil Hamlet KEYWORDS Think Inspire Empathy Reform Resolve OBJECTIVE Due to various forces and reasons, there are a number of problems we encounter daily. Problems usually need a resolve. One of the problems that concern many people in our world is war. Not just the problem of war, but the reason wars begin. I was tasked with creating a visual system for a type of subject or matter that concerns people. War concerns many and is important. SOLUTION A series of posters created for schools, offices and various other institutions, breakdown how war begins, what happens during war, and after war. This 5 poster set is a system of information that is being presented as an extension of the United Nations Sustainable Developement Goals. These posters are color coded as the order of the set goes from blue to red and green. It calls for one to stop and think about the information that is being presented. Then the green poster promotes the solution. United we stand, divided we fall.

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REIMAGINE: THE GEOCHEMIST

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COURSE Information Design PROJECT Oil Consumption UI/UX SEMESTER Fall 2019 INSTRUCTOR Hannah Coward KEYWORDS Futuristic Bold Dynamic Flow Process OBJECTIVE The objective here was to create an online UI or a mobile UI, as an intercative infographic about a topic. I chose oil consumption and distribution. I personally, as somebody who drives, have been interested in where oil is and who has the most of it, whoâ&#x20AC;&#x2122;s distributing the most of it, and where it goes in the world.

SOLUTION A three screened infographic is controlled by a panel on the left side of the screen, which allows the user to see the oil topics as they appear on the map. The map is a permanant element that acts as the base for each of the touch points per topic. The user will see who produces the most oil, which country it goes to and from, and how much money each country makes and spends.

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THANK YOU

FAMILY It is such a blessing to be a member of the family that loves me uncondtionally. None of which I have been able to accomplish would have been made possible without your love and support. Thank you for instilling in me to love as I as have been loved. That has made me not just a better person, but I have gained a better understanding of others; to be empathetic to their experiences. FRIENDS Thank you to all of my friends. Each and everyone of you allowed me to apply what has been instilled in me by my family. I am grateful for your support and the inspiration throughout my journey through art and life.

MENTORS To every instructor at the Academy, that I had the honor of sitting in front of, thank you. Without your dedication and willingness to guide and support me through honing my craft, I would not be here. It is a great honor to be a teacher of the very thing you love most. I aspire to one day have that same honor and give to those the gift you gave me.

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COLOPHON

CONTACT Michaela Landis 858 248 5033 hauslandis.com mlandis.design@gmail.com INSTRUCTOR Mary Scott COURSE Portfolio SCHOOL Academy of Art University School of Graphic Design PRINTING Blurb Publishing Co San Francisco, CA

TEXT STOCK Proline Uncoated Eggshell 100# Text COVER STOCK Image Wrap Matte Finish T YPOGRAPHY Bauhaus Pro by Herbert Bayer Aktiv Grotesk by Adobe Fonts

PHOTOGRAPHY Various Artists

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