Page 1

Michaela Baker visual communications portfolio

Creative thinker. Problem solver.

V isual Communicator. Do you need a passionate designer, content creator and problemsolver? What about an individual wanting to tell people’s and brand’s stories in unique and creative ways? Having worked in digital and print media, photography and design and much more, there’s not much more rewarding than the creative process With work ranging from journalism class to with the school’s webmaster and a host of businesses across campus and the City of Columbia, there’s plenty of ways to tell a great story through photos and other visuals. When work’s over and geeking out over a new font gets old, you’ll find me experimenting with design software and trying to figure out how different visuals are made. This passionate designer and problem solver is here to work and produce creative content for you. | 803.727.4321 | michaela


The Great Gamecock Design Challenge brings together faculty and staff from across the University of South Carolina campus for a week-long challenge to design a school bus to be used for university promotional purposes. Logos and graphics above were used throughout the week as part of the contest’s promotional and onsite materials.

Event Spot light

The Great Gamecock Design Challenge is part of the USCreativity, a year-long initiative to showcase innovation and creativity at the University of South Carolina. The Challenge began with a week-long program for students, faculty and staff that included a transform a used school bus into a mobile creative workspace.

Publication Design

Students get a first look at campus through tours offered by the visitor’s center at the University of South Carolina. I designed this guide, laying out the copy and photos, to serve as a key piece of the tour experience. It was given out to each prospective student before their visit to help promote the school and having a memento to take home.

Infographic showing the history of Honey Smacks cereal and Dig ‘Em, its mascot.

Internship Spot light

Softdocs, a Columbia, SC, software company, hosts in-house events to boost morale and provide extra benefits for employees, including Food Truck Fridays and town hall meetings to recap the company’s monthly business. Fliers were designed to promote these events inhouse and on the company’s social media.


Logo drafts

student body treasurer

Final designs

Emerson Odagis runs for the office of Student Body Treasurer at the University of South Carolina Spring 2018. These logos, used during his campaign on social media and in printed materials, were part of a larger campaign, and Odagis ultimately won the election.

Web mock--up

Photoshop mock-up of a web portfolio site for U of SC student Claire Kuczerpa. The mock-up was translated via HTML and CSS code into a responsive website.




The “Thousand Year� Flood of 2015 severely impacted Columbia, SC. This documentary, created by a team of five students at the U of SC School of Journalism and Mass Communications focused on the aftermath of the flood. My role was shooting b-roll, organizing and setting up interviews and creating the script and shot list for the documentary.

Dr. David Lankes speaks about what the U of SC School of Library and Information Science program has to offer prospective undergrad students. This video promotes the program and clarifies what a ma jor in information science entails.

Promotional V ideos

Students in this video share their opinion on what is the best dining option at the University of South Carolina.


Karie Grace Duncan wears a bold outfit—complete with a blazer, pink pants and a girl power necklace—with makeup showing her creative style. Karie graduated from U of SC with a minor in retailing and currently works at Nordstrom.

Haley Babbit runs a small photography business, taking photos of students, families and life events.

TJ Shook, Chris Cullen and Ian Jenkins all compete for the U of SC baseball team March 18 against No. 10 Georgia. Shook pitched four shutout innings while Cullen had a hit against the Bulldogs, a game the U of SC Gamecocks lost 4–1.

G N I SPR into summer by MicHaela Baker

This mock-up, using original photography, copy and layout, showcases spring beauty trends.

think pink

It all starts with

color A

touch of pink. A pop of color. Summer and spring fashion and beauty are embraced with color this season. The trends are in and they are all color so it’s time to find out which is right for you. It doesn’t matter if you are a pink, neon or pastel color gal, you can find all of these trends in clothing, makeup and more. Go bold with neons. Nothing says summer more than a neon top or nail polish. Neon is fun to wear and makes you stand out amongst the rest. If you want to take it to the next level, look for fun neon makeup. This could be a statement lip, pop of color on the eye or bright blush. Neon blues, pinks and yellows will make your look. Think pink. From your lips to your eyeshadow, pink shades are usually flattering when worn correctly. Find a pink that compliments your skin tone and use it! Golden pink shades are flattering on the eyes for an effortless but natural look. A pink lip can take a simple makeup day and turn it into a hit. You won’t have trouble finding pink shades for you. Pastels are everywhere. Summer pastels are great to find in clothing. The best part about pastels is they are usually light and breathable clothing. Baby blues, pinks and canary yellows will pop against any skin tone especially if you have a summer tan.

Summer Essentials pinks, pastels, and Neons will big fashionbe photothe -overlaid with flowers? Beauty and - spring fashion fashion trend of the summer!


ake your perfect summer look. Your local beauty store is overflowing with new releases perfect for the summer. You can’t go wrong when shopping for a new look. Start with a staple eyeshadow palette like Maybelline’s City Pink Edge palette. Maybelline combined great shades of pink, gold, and brown to give you all you need in summer look. The best part about the palette is that it has a blush and highlight shade built into it for you. This is the perfect palette to throw in your vacay bag and go. You can see the whole rainbow in the FaceStudio Master Fairy Highlight powder. Blended together, this highlight creates the best light glow to sweep over the high points of your face. Take a fan brush, dust it in the powder and get to highlighting! Highlighting is a subtle makeup step that makes you look more awake and gives you a great glow. Summer brings a nice tan for some people. If you aren’t one to get a lot of sun, don’t worry! Benefit released a “Blush Bunch” collection with small versions of their most popular blushes and bronzers. Crowd favorites like Hoola and Hoola Lite are the perfect bronzing shades. Find your perfect pink cheek with blush shades like Dandelion and Rockateur. These are perfect travel sizes you can take anywhere. You can’t forget about your lips. Having color on your lips is something that pulls the entire makeup look together. Find your perfect pink whether it’s bold or natural. Maybelline has a great range of pinks. From the Loaded Bolds Collection, Pink Edge is one that stands out against the rest. It’s bold but very flattering on the lips. From the original collection, Rebel Pink is your classic pink shade. It’s a fun color to wear during the summer at any time. Make this summer bold! From your makeup, to outfits, to summer vacay, make the most out of your summer colors.

Pucker Up

Deep pout Summer


Highlight the natural points of your face to add a faux summer glow. You’ll be able to see a difference in the way your skin catches the light. Maybelline $9.99

Go darker! Don’t be afraid to rock a bolder lip for summer. Perfect for nights out on the town or a summer BBQ. Maybelline $7.49

Pink pout

Find your perfect pink! Choose it by your skin tone and what looks good on you. Experiment with different shades. Maybelline $7.49

Going natural? Blush it up

Enhance your fresh tan with bronzer and a pink cheek. Rosey cheeks add a nice glow. Benefit Bronzer Pack 6 minis for $24

get the look

Your Pink

Pink tones look great on many eye colors. Find the shade that works for you. Blend pinks with gold, browns and creams. Maybelline $11.99

Add a pop of color to your lips for a simple yet timeless way to amp up any makeup look. You can add a lip to any makeup look be it natural or dramatic. From pinks, to reds and even purple, find the shade the looks best one you. Don’t be afraid to experiment and try a new shade this summer!

Profile for Michaela Baker

Michaela Baker Visual Communications Portfolio  

Michaela Baker Visual Communications University of South Carolina

Michaela Baker Visual Communications Portfolio  

Michaela Baker Visual Communications University of South Carolina