DESIGN INNOVATION DEVELOPMENT AND MARKETING STRATEGIES
PROFESSOR : DR. HILARY COLLINS | SPRING 2018
SCENARIO PLANNING
It was at this point where we hit a major hurdle. While wanting to do something innovative and new, we didn't feel like any of our ideas were matching up with our research. It was a truly difficult time for us. We wanted to keep switching to something new, but given the time constraints, we couldn't start again. With the data and research we had thus far. We spent a day ideating what we could add to our concept to increase its design aspects, be innovative for us and our consumers by adding value to a service, stand out in an already saturated market, and socially connect our users and consumers. With came upon one idea and trucked on from there...
Virtual Frontier Within 5 years, the VR/AR industry has grown to permeate every industry. Just as every company has a web site and complementary mobile apps, so too do companies have VR experience built into their offerings. This has led to increased competition and lack of differentiation as the technology has become commonplace. Additionally, the need for physical spaces is declining due to the switch to this accessible virtual world, contributing to decreased investment in physical infrastructure and an increase in the virtual frontier.
Urbanization Crisis In 15 years the global water and food shortage has led to immigration bans, as countries only have the capacity to care for their respective citizens. These bans have led to an increase in zoning regulations in tandem with an immense drop in property value in those areas without water access. The gradual displacement of people in arid regions have spiked demand for housing in areas with water access, leading to a rise in communal living for essential access to water. This lifestyle has spurred a renewed nomadic movement, with entire pop-up cities sprouting and migrating with the seasons. As well, the world has entered a golden age of transportation with advancements such as hyperloops, autonomous vehicles, and EVTOL craft enabling the growth of region-spanning hypercities to cope with urbanization. 77