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#stayin

URBAN Outfitters Home FasM 210 Prof. Oscar Betancur


Madison Daley @maddiedaley Bedroom stylist//layout-presentation design

Madison Brandli @madi.brandli mantel stylist//location coordinator

Mia Gutierrez @miacristinag kitchen stylist//photography connections

Jackie Huang @jackiehuang0808 living room stylist//photo editor

sommer godshall @sommergodshall photographer

Oscar Betancur @oscarbetancur


Statement


During the course of this process we will accomplish the Urban Outfitters aesthetic of a minimalistic and bohemian vibe. By doing this we will portray the playful yet intimate energy of an Urban home. an urban outfitters home hosts an on trend man or woman who finds comfort in a carefree atmosphere with classic and vintage accents


recommended


Alternates


collective


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Process


MOOD BOARD#stayin

URBAN OUTFITTER’S


behind the scenes


location


story board


contact sheet


gant chart


Research Story Mood Board Photographer Art  Direction Products  Pick Shoot Editing Products  Return Contact  Sheets Selects  back  to  photographer Color  corrected  photos  returned

Lay Out DUE  TO  PROF

28W

29T

30F

1S

2S

3M

4T

EVA 17M

10/20/2016 10:30 18T 19W 20T


questions


1. What inspired you for this campaign? 2. What inspires you about Urban? -or- What do you like most about Urban? 3. How do you think social media is changing the landscape of the fashion industry?

1. The minimal yet cozy feel that Urban Outfitters home represents inspired us to do this campaign. Everyone in the group can relate to this aesthetic and looked forward to creating an autumnal urban home. 2. We really love how Urban Outfitters specially curates the products that they offer, and how they tailor to young creative individuals. We also are inspired by how urban highlights artistic and unique designers and companies. 3. Social Media has had a big influence in the fashion industry especially in how brands are marketed. Social media has also had an influence in how retailers in the fashion industry function. Many retailers have begun to sell on platforms like instagram, and have caused for the development of things like see now by now.


Thank you!

Urban Outfitters Home Mock Campaign