Graphic Designers work to create visual communication that motivates and inspires the viewer. Employed by a wide range of industries, they serve as a primary creative force to promote products, concepts and image. Class assignments explore the many hats worn by Graphic Designers today, and engage the students in real-life “concept to completion” product development through an Identity and Branding Campaign. Instruction includes exploration of design principles that include hierarchy, compositional arrangement and typographic form and how they apply to the profession. Students complete assignments using traditional and digital applications. The digital applications allow students to explore page layout, illustration and image creation and manipulation. Software is used as a production tool only; course emphasis is placed on design process, concept and creativity.