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Mia Biagini - Alec Ewert - Nick Wittwer - Javier Yep


problem area -

Young adults are not consuming enough relevant news.


problem statement -

Young adults need a more suďŹƒcient way to consume news because they lead busy lives.


key hypotheses

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We assume that our target audience doesn't enjoy consuming the news, and therefore doesn't check it.

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The news they consume is not necessarily relevant.

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Our audience spends up to 10 minutes a day maximum consuming news.

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Our target audience sticks to the same sources.


our mission -

To streamline the process of consuming news to make it easier, more enjoyable, and rewarding.


process


target audience

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Age Range: 16-24 year olds

This range includes new drivers, voters, and students. Young adults of this age range are preparing for adult responsibilities such as paying for housing, cars, and various bills.

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Gender: Male & Female

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Occupation: Students, Graduate Students, Recent Graduates


survey responses

Online Survey (80 responses received)

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What is your age? 19-24 (60.8%), 25-29 (24.1%)

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What is your gender? Male (51.2%), Female (48.8%)

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What is your Occupation? Student (67.5%), Work Part-time (37.5%), Work Full-time (26.3%)


Where do you access news?

In Bed

55 (69.6%)

At Work/School

55 (69.6%)

On Public Transportation

32 (40.5%)

In the Bathroom

29 (36.7%)

Other

9 (11.4%) 0

When do you access news?

5

10

20

15

25

30

35

40

45

50

55

64 (80%)

Sporadically 40 (50%)

Breaks at Work After Waking Up

35 (43.8%)

While Eating

35 (43.8%)

Before Bed

31 (38.8%)

Using the Bathroom

26 (32.5%) 0

5

10

15

20

25

30

35

40

45

50

55

60


17.5%

How often do you consume news?

12.5%

Nearly every day 3-4 times a week Once or twice a week Less than once a week

66.3%

How much time do you usually spend each time you consume the news?

23.8% 1-3 minutes 13.7% 23.8%

4-6 minutes 7-8 minutes

10%

9-15 minutes 16+ minutes

28.7%


memorable quotes

“ ” “ ” “ ”

It’s not only about news, it’s about people. There’s so much content out there… I often feel surprised to find out about things I’ve missed.

News tends to make me feel sad and frustrated.


key insights

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Want to be informed but not overwhelmed. (How they feel)

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Desire to understand other views and opinions. (What they think)

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It’s challenging to trust sources if there isn’t an emotional attachment. (Why they don’t trust)

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The medium depends on the context. (Usage)

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Users consume the news so we know what will happen to ourselves and others. (Reason to consume)


key opportunities -

Leave people feeling satisfied.

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Representing factual news and dierent viewpoints.

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Create an emotional attachment.

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Give people a reason to care about news.


competitive analysis

Yahoo News Digest Flipboard

New York Times

Li.st

Highly

CNN

The Skimm

BBC News

The Guardian

Intercept

Quartz

- This app focuses on condensed news, similar to our product. It is very successful at providing a variety of easy to consume news stories that do not overwhelm its users.


concepts


concept exercise

Exaggerate: to expand the scope Reverse: opposite functionality Escape: change the context


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sketches & lo-fidelity wireframes

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4 5

1 Map of News in your area 2 Flashcards to quiz the reading 3 World events in map 4 Choosing articles 5 Writer’s profile 3


Tim Kaine and Mike Pence Clash Sharply Over Their Running Mates

Tim Kaine and Mike Pence Clash Sharply Over Their Running Mates

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10: 25 PM

AT&T

October 4th, 2016

98%

2016 Presidential Debate Highlights September 27

medium & hi-fidelity wireframes

10: 25 PM

AT&T

• Senator Kaine took the offense

HISTORY

• Pence started #thatmexicanthing by saying; “you whipped out that Mexican thing again.”

Politics

It lived up to the hype

MON

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Belgium investigates Brussels Police Stabbing

• Heavy focus on Trump’s offensive language and outbursts

The Democratic and Republican nominees waged a fiery

98%

Family Matters: U.S. Supreme Court mulls… Kid Cudi checks into rehab for depression

battle Monday night when they appeared on stage together

FARMVILLE, Va. — Senator Tim Kaine and Gov.

for the first time -- a clash of two famous personalities locked

Mike Pence repeatedly threw each other on the

Pardon the interruption: VP debate wasn’t a…

defensive over their running mates’ policies and

in a dead heat for the presidency. During one of the most

character at the vice-presidential debate on Tuesday

highly anticipated debates in modern political history, the

night, with Mr. Pence making little effort to directly

candidates drew sharp contrasts on temperament, character

rebut the near-constant attacks on Donald J. Trump’s

Russia suspends nuclear agreement, ends…

fitness for the presidency.

and policy and starkly different visions of where they would lead the nation.

by Jonathan Martin and Patrick Healy NYTimes.com

Clinton had the better night, repeatedly putting the Republican nominee on defense on the issues most likely to damage his White House campaign -- his refusal to release his taxes, his past comments on race and his attitude toward women.

NEXT

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3

Trump loses election

By Tuesday morning, Clinton knew she came out on top. During a gaggle with reporters on her plane, Clinton taunted

10: 25 PM

AT&T

10: 25 PM

AT&T

98%

Trump's complaint that the microphone at his podium was

3 min

"defective." "Anybody who complains about the microphone is not having a good night." Trump started out strong and made effective points on the economy, trade and jobs that were uncomfortable at times for his rival. He put Clinton in a tight spot as he repeatedly accused her of being in Washington for 30 years and of

1 Live Edit Mode - Highlighting 2 Important Highlights as Summary 3 History 4 Notifications 5 Video Commentary 6 Video Key Points

doing little to improve the economic health of Americans, a line that could resonate in key swing states such as

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AT&T

10: 25 PM

98%

98%

Senator Kaine took the offensive as he reminded the American people of the comments from Trump regarding ra

NOTIFICATION SETTINGS

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Tim Kaine and Mike Pence Clash Sharply Over Their Running Mates October 4th, 2016

HIGHLIGHTS

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09:45 PM

space

return

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2:30

Something happened

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Something happened

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Something happened

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mood board

42 Helvetica Neue Bold 36 Helvetica Neue Regular 30 Helvetica Neue Regular 20 HELVETICA NEUE REGULAR


final output


name & logo

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Press: synonym of news

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Size: addresses amount of information

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Precise: quality of information


basic features Homescreen: Keep it easy to navigate and minimal. In our research people claimed news was to overwhelming, so we aimed to keep it simple. History: Lets you view past articles you have read and/or highlighted. Presented as a list view, and as you scroll it shows you separate days. Notifications: We know people lead busy lives, and notifications act as a reminder to stay updated. It’s easier to get into the app without having to go search for it

History

Notifications

Homescreen


Highlight - Reactions

key features Enlarging paragraphs

Article summaries Provides crowd-sourced blurbs on the most important bits of an article. Makes it easy for the user to quickly consume key information without having go through an entire post.

Article

Summaries


key features Video highlights Summarize videos into key points. Highlight times of a video and write a little blurb on what’s happening/your reactions. Gives users a quicker way to view the important parts of a long video and how people are reacting to it.

Landscape video mode

Video Highlights


thank you!

Pressize  

Summarized news app.