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Group 7 Mia Biagini Vanessajoie Castillo Josue Cruz Priscilla Villalba

Campus Wayfinding Signage Project


Project Statement

1

San José State University is a school that is proud of its history, showing admiration for the Spartans that contributed in building the campus we know today. Our campus has been around for more then a century and half, and the marks of its history are easily found along its walls and walkways. As San José State University continues to flourish and expand, it becomes necessary to build upon this history and keeps improving the campus so that past, present, and future Spartans can feel at home. SJSU is a cornerstone of the city of San José, presenting Spartans a mix of the fast-paced Silicon Valley world, but providing the coziness and community of a college town. As designers, our goal is to keep finding improvements to the experiences fellow Spartans and visitors have when they come to our San José State University. We want the campus to be easily accessible, allowing the public to walk through campus, not around. SJSU is a vital part of the San José, and shouldn’t only be reserved for students and faculty, but for the entire community instead.

As San José State University continues to flourish and expand, it becomes necessary to build upon this history and keep improving the campus so that past, present, and future Spartans can feel at home. Advanced Graphic Design DSGD 102 — Group 7


Problem Statement

2

San José State University has the benefit of being the oldest institute of higher education on the west coast; this provides the campus credibility and widespread respect and admiration. The longevity of our campus has resulted in many issues in regards to brand identity and wayfinding systems, seeing as much of it has become antiquated over time. This causes issues in terms of navigating through campus. The use of outdated or ineffective design techniques reflects a negative image of our campus. With the recent revitalization of the SJSU brand, came the inspiration for Spartans to share their pride of San José State University. With the introduction of a completely new rebrand, comes the responsibility of implementing our SJSU spirit across the whole campus. The implementation of the SJSU brand is currently in dire need, as many of the buildings on campus lack an inkling of school pride or spirit. If these hallways, classrooms, and buildings are where Spartans are to build their stories, then it is important for us to create an environment were students can enjoy their campus.

With the introduction of a completely new rebrand, comes the responsibility of implementing our SJSU spirit across the whole campus. The implementation of the SJSU brand is currently in dire need, as many of the older buildings on campus lack an inkling of school pride. Advanced Graphic Design DSGD 102 — Group 7


Evaluation of other Universities

3

The four campuses we discussed were Princeton, Brandeis, Duke, and Davis. Like San Jose State, Princeton consists of both new and old buildings. In order to address the variety of campus buildings, Princeton designed a new and comprehensive wayfinding system that promotes both clarity and a positive visitor experience. Even from a distance, Princeton’s wayfinding system automatically establishes a connection with the visitor: by developing a branding identity that connects the new and old. Princeton’s dark signage, for example, allows the content of the sign to stand out without interfering with the surrounding aesthetic appeal. Princeton’s university branding maintains the attractiveness of the new buildings, while still honoring campus traditions and solidifying community. San Jose State University can greatly benefit from this example, as our current challenge is to unify the new and old aspects of our campus.

Princeton University

Brandeis University

Duke University

UC Davis

Brandeis, meanwhile, features modern signage with folding angles that are enough to compliment the campus and please the eye, while refraining from being too heavily distracting. This subtle, yet successful signage design will prevent the campus from appearing outdated within the next five to ten years, and will allow Brandeis to maintain a timeless appearance. The signs are clear, consistent, and legible and provide the visitor with more than enough direction and guidance to make their way throughout the campus. There is also no information overload to these signs. Duke has a very specific, Gothic style and appearance that works beautifully with the exterior of the campus. In San Jose State’s case, however, we do not have one style of building, and therefore, cannot approach our signage in this manner. Still, it is useful to note the importance of consistency. Though incredibly detailed and specific, the success of Duke’s signage is deeply rooted in its history. Davis recently revamped their own signage and developed a very clear and simple wayfinding design that managed to tie together the campus identity. This is due to the fact that all the signs are in the school’s colors—dark blue and yellow, the yellow serving as a highlight. Davis notably features individual signage for each building that provides historical and cultural insight. We can apply these features to our own approach to San Jose State’s wayfinding system by keeping in mind the human connection and significance in relation to each location we design. We can also deduce that something as simple as using school colors will go a long way in establishing a unified campus identity .

Advanced Graphic Design DSGD 102 — Group 7


SJSU Exterior Evaluation

4

San José State University’s current wayfinding system is easily overlooked, and doesn’t serve its purpose to its fullest potential—students and visitors alike must rely on the few kiosks they can find and pure memory to navigate. SJSU is made up of various new and old buildings. Not only were the buildings constructed during differing time periods, but it seems as if they were designed without considering the campus as a whole. The lack of kiosks, directional signage, and inconsistency throughout campus create the core issues to SJSU’s current wayfinding system. Campus map kiosks are gray/brown in color and slender in shape, making it difficult to be spotted in the distance. The directory map itself is a flat, two dimensional overview of the entire campus and is color coded, separated into four quadrants in accordance to the streets that would separate the campus into blocks. The information printed on the kiosk do not sit at a comfortable eye-level, and is obscured by surrounding objects, making it more difficult to use the kiosk. SJSU lacks a cohesive system of directional signage throughout campus. New areas such as the Student Union show the level of signage and school recognition that needs to be implemented everywhere else. Currently we find buildings, classrooms, and offices treated with clashing design directions. Building names are placed with differing type styles, most of which is to small and easily missed on the building. Placards that are also on the sides of buildings give no indication of what kind of departments or colleges you can find within the buildings, forcing visitors to uncover the contents of the building rather than being given the tools to understand the what can be found.

Advanced Graphic Design DSGD 102 — Group 7


SJSU Exterior Evaluation (Continued)

5

As mentioned before, the buildings that make up SJSU’s campus range in age, and as a result of this, many buildings look very different from their neighbors. This eclecticism in design is not necessarily a bad one, as it helps promote our diverse history. Yet from a wayfinding standpoint, we must solve the problem of creating a wayfinding system that sticks out amongst the diversity. Surprisingly, elements such as the blue University Police poles and yellow Spartan Daily boxes function perfectly in this environment. The concentrated use of school color is more noticeable, in comparison to the earthy, gray colors of the original kiosk. Maps provide another issue to be resolved. The diversity of the building shape is easily noticeable from a birds-eye view, but visitors won’t have that benefit when walking around campus. The detailed isometric map allows the visitor to recognize the building not only by shape, but by color, texture, and features. Besides this, visitors and students are looking for the quickest way to get to their destination. More experienced Spartans are familiar with the smaller intersections that run throughout campus; shortening distances between point A and B. Identifying these cross-sections on campus will provide more options for foot traffic rather than being limited by the Paseo de Cesar Chavez, or Paseo de San Carlos. The current 4-quadrant grid system of campus is outdated, and as the campus expands, needs to be improved upon.

Advanced Graphic Design DSGD 102 — Group 7


Survey and Interview Data

How familiar are you with all the buildings on campus and locations of departments and offices? 4 = Very Familiar / 1 = Very Unfamiliar

Average Rating

2.44

6

“I feel that an app would be useful because everyone already has a phone. I never use the kiosk, mostly because no one ever wants to look lost.”

“The abbreviations are too confusing. It was easier to print out the online map and highlight the easiest routes. I didn’t know there were kiosks.”

Upon first arriving to campus, how difficult was it to find parking garages, bike cages, bus stops, or any other transportation related areas?

Average Rating

2.49

4= Very Easy / 1 = Very Difficult

“The building names are really hard to see, especially since they’re like, only on some entrances, not all of them.”

“It’s really hard to find signs that tell you where your classroom is. There is usually one big sign at the start of hallway and then thats it.” “It’s not that hard for me to figure maps on campus, it’s just sometimes, I don’t know which way I’m supposed to be going in the sections of the hallways.”

“I’m a commuter, so I don’t usually have a anywhere to stay in between classes, so I’ll usually be at the library.”

If you are lost on campus, what would you most likely do first?

65

“I didn’t know where the food was! A lot of these buildings don’t have anything on the outside to tell you whats in it.”

Respondents

Advanced Graphic Design DSGD 102 — Group 7


Survey Demographics

Relationship to SJSU

Time spent in SJSU

Age Range

Arrival on campus

Gender

65

Respondents

Advanced Graphic Design DSGD 102 — Group 7

7


Carl D. Duncan Hall Evaluation

8

Duncan Hall is a very interesting case. The building is home to many different schools of science, ranging from meteorology, microbiology, geology, and oddly enough, even photography. The building offers a public six floors and a basement available for student use, as well as a restricted 7th floor reserved for faculty and researchers. The schools of science are not necessarily divided in any order nor organized by floor (or there is no visible signage that would indicate this). Access to the floors are reached through a set of elevators in the center of the building, two restricted service elevators on the exterior of the building, and a varied set of stairs on the exterior of the building (not all the stairs lead to access of all the floors). The basement can only be accessed from the first two elevators in the lobby or from stairs that can only be accessed from their own separate stairwells on the outside of the building. Elevators are extremely dark and not well lit. The hallways range from completely blank and sterile walls, to a hodge-podge of taxidermy animals, fossils, rocks, scientific papers, and mathematical proofs, strewn along the wall and display cases. As some of these are interesting, well organized and protected under glass, others are messily pinned to bulletin boards and over time have torn or warped. This both negatively contributes to unorganized nature of the science building, but also provides a bit of character to the hallways, as opposed to blank walls. Continuing with the unorganized theme, much of the signage used in the interior is inconsistent with areas where similar signage should be. Much of the signage is antiquated, too small and covered up by vending machines or competing with other signage. Many of the signs appear crowded or too scarcely applied. Some signage to indicate which school of science is in the floor is only applied to some of the floors, and is very small and hard to read. There are also areas where there are multiple mismatched signs to indicate just one thing, such as what we found with most of the bathrooms having three different signs around the area. Some sections of rooms are not well labeled, and even though there are directional signs for room numbers, there are no signs indicating where labs, offices, clubrooms, and equipment rooms can be found.

Advanced Graphic Design DSGD 102 — Group 7


Clark D. Duncan Hall Evaluation Continued 9

A few nice benefits of Duncan Hall’s design are the great amount of light that comes in through the windows in the stairwells. The stairwells are wide, spacious, and clean and have blank walls that have potential to be utilized as well as space that can be utilized. There are also small balconies at each level of the stairs that have a bench and are a nice spot for students to quickly catch a break. The open space outside the building underneath its overhangs create great spaces for groups of students to do homework outside or hang out. The space is also often used as a place for dance practice and club practices. More emphasis on the potential of these outdoor areas can create a sense of welcoming for the students who use it so often, versus the stark and uninviting look that it currently has. A few of the students we interviewed (some graduate students, and science majors) treat Duncan Hall as home; a place where they have shared many experiences with their colleagues, and spend countless hours studying and working. Yet there is a general disagreement with the lack of upkeep, and confusion in navigating the hallways. One complaint focused on the need of special equipment that is stored in separate rooms, on separate floors. The students would want a better way of knowing what rooms designate to the particular equipment they need.

Some sections of rooms are not well labeled, and even though there are directional signs for room numbers, there are no signs indicating where labs, offices, clubrooms, and equipment rooms can be found.

Advanced Graphic Design DSGD 102 — Group 7


Washington Square Hall Evaluation

10

When first walking into the building, notably you are greeted by a building overview panel of the two floors. Once you start to walk in the hall, everything looks the same. The colors are muted, the doors all are wooden, and there is no hierarchy in anything. Subsequently, the departments that were highlighted in the front sign seem to disappear and they blend in with the regular classrooms. The room signage is also used inconsistently by having paper tags on the top of the doors, and side/top plaques that clash with those. Then, some of the doors do not have any signage at all. As for directional signage, there is also none. There is no sign that there is an elevator in the building (for disabled people,) nor does it say where it’s located until you are actually in front of it. The bathrooms are similar in fashion where there is no hints that you are approaching one and they are oddly hidden. Within the hall, there is also little sub-halls that lead to 3 to 4 more doors that are nameless. As you are approaching the stairs, there is no indication of what is available on the second floor, and you find yourself in a hall almost identical as the first floor. Some distinctions are that there is less lecture classrooms and more dance studios. To finish off this building, one can find that it connects to the science building. Nonetheless, someone could easily be very lost if they walked the wrong way and ended up over there.

Advanced Graphic Design DSGD 102 — Group 7


You Excel Your Home Your Path You Create You Achieve You Progress

SJS You

You Discover Your Campus You Succeed You Design You Build Advanced Graphic Design DSGD 102 — Group 7

Design Concept

11

The idea behind “SJSYou”, was to introduce the human element into our concept. #sjsuyou is a semi-popular tag used by Spartans on Facebook, Instagram, and Twitter; so the concept already has some visibility within the community. “SJSYou” promotes the idea that this campus belongs to each and everyone of us­—it is an important part of who we are. The “SJSYou” concept compliments the campus’ “My Story is Here” campaign, as they both stress the personable aspects of our lives and experiences in San José State University. This allows fellow Spartans and visitors to treat the campus as their own, stressing that SJSU is part of the community, not just for those who are enrolled in this school. The goal is to allow the community to not just walk around or walk through the campus, but instead to discover their own path.


12

Design Concept

Introducing the human element to our concept is extremely important when considering the design of the signage. As human beings, we grow bonds to inanimate things. We are impeccable at discovering patterns, and finding humanity within our surroundings. This is the reason we see faces on objects, its the same reason some of us like to name our possessions.

SJS You Feel

A. Rigid, unmoving, unrelatable.

It’s not enough that a kiosk serves its function of dispensing information. The signage needs to engage and invite the user; it needs to incite a feeling. Some of our survey respondents refused to use the kiosk, despite being fully aware of their existence. If we look at our current kiosks on campus, it becomes difficult to read, not only in a literal sense, but emotionally we can’t put a feeling to the object. It becomes rigid, cold, and inhumane. The feeling of object affects the user just as much as the form or function.

B. Fluid, moving, resembles frown.

Advanced Graphic Design DSGD 102 — Group 7

C. Fluid, moving, resembles smile.


Kiosk

2’ 6”

9”

SSC North Parking Garage

DMH

CAR

IRC

ADM

CC

CL

SCI TH

MD

3

FOURTH STREET

CCB

WSQ

SU

YOU ARE

HERE

CH

SH

DH

SEVENTH ST

MQH

BBC

CP

PASEO DE SAN CARLOS

ASH West Parking Garage

HB

EC

SPXE

4

BT

ART

SWC

SPXC

YUH

BK

SU

MUS

ARE HERE

FOB

SPM

CYB

ATM

YOU

DBH

PASEO DE SAN CARLOS

7’

CYA

IS

ENG

CVC

ASP

AQX

BB

WSH

IH Campus Village

RYC

South Parking Garage

UPD

DC

JWH

CVA

Informational Kiosk

B

Elevators

5’10”

CVB

SAN SALVADOR STREET A

The opposite side of the kiosk is reserved for promotional print material that can be easily replace.

PASEO DE SAN CARLOS

B A

HOV

ELEVENTH STREET

HGH

TENTH STREET

UT

NINTH STREET PLAZA

KING

EL PASEO DE CESAR E. CHAVEZ

SAN FERNANDO STREET

2

SAN SALVADOR STREET C

Wheelchair accessible

For the kiosk, it was very important for us to create a form that would be inviting and friendly to the user. The curved shape fits with our concept of organic and moving forms. The kiosk is donned in our school colors, placed next to a primarily white surface to stand out in SJSU’s diverse campus. The side view is also good for drawing attention, as it is a strong golden-yellow, and shaped similarly to the campus blue-light poles. The kiosk is made of a frosted acrylic so that the lights built within can permeate through the surface. The inside panel houses brochures and campus maps, as well as information of the surrounding area.

Student Service Center

NORTH

1

13

D

E

Restricted access

Bus stops

KOR

TENNIS COURTS

ROAD

SAB

BLETHEN FIELD

SENTER

SIM

TENTH STREET

SEVENTH STREET

PARK & RIDE LOT

SPARTAN VILLAGE

SPARTAN STADIUM

SPARTAN FIELD

BUD WINTER FIELD

ALMA AVENUE

San Jose State South Campus n

Mai pus Cam

et

ador

Salv

Stre

280

FWY

th

et h Stre

S Four

S Tent

San

et Stre nth

S Seve

Stre

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et

ter

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d Roa

Keye

bold

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Aven

1’ 6” Mapped side.

Promotional side with event poster.

Side view

Advanced Graphic Design DSGD 102 — Group 7


Kiosk (Continued)

The map provided many challenges to us. Our research showed that half of our survey recipients responded positively to the original map that is currently on campus. We wanted to make sure we found a middle ground so that we could find what worked best on the map and what didn’t.

Student Service Center

NORTH

1

SSC North Parking Garage

CAR

IRC

ADM

2

CC

CL

SCI TH

Letter landmark

MD

3

FOURTH STREET

CCB

WSQ

CYA

ATM SU

YOU ARE

MUS

ARE HERE HERE

SWC

SPXC

YUH

MQH

BBC

CP

PASEO DE SAN CARLOS

SH

DH

SEVENTH ST

PASEO DE SAN CARLOS ASH West Parking Garage

HB

EC

SPXE

4

BT

ART

CH

FOB

SPM

BK

SU

YOU

DBH

Landmark name and history.

CYB

IS

ENG

CVC

ASP

AQX

BB

WSH

IH Campus Village

RYC

South Parking Garage

UPD

PASEO DE SAN CARLOS

B A

HOV

DC

JWH

CVA

Brochures in protective case.

CVB

SAN SALVADOR STREET A

Informational Kiosk

C

Wheelchair accessible

D

E

Restricted access

Bus stops

KOR

TENNIS COURTS

SIM

ROAD

SAB

BLETHEN FIELD

SENTER

PARK & RIDE LOT

SPARTAN VILLAGE

TENTH STREET

Legend.

Elevators

SAN SALVADOR STREET

SEVENTH STREET

Icon to indicate other kiosks.

B

SPARTAN STADIUM

South Campus mini-map.

SPARTAN FIELD

BUD WINTER FIELD

ALMA AVENUE

San Jose State South Campus in Ma pus m Ca

or

lvad

et

Stre

0

S Te

n Sa

Sa

28

nth

Y

FW

th

reet

ur

St

S Fo reet

St nth

ve

S Se

Y

et

Stre

et

Stre

uth So pus m Ca

oad

Hum

bo

ldt

rR

es

Key

te Sen

reet

St

280 FW

The gridded system was not a problem with our user, but the small size of the original map made it very difficult to navigate. The first goal was to make a spacious map, with plenty of room for type and icons. The colors were chosen to be more appealing with our kiosk. Yellow pops from the white, blue provides good contrast against the yellow, and the teal-green is the middle ground between yellow and blue. In our research, we found students used campus landmarks to get around, so it became an important feature to include with our maps.

ELEVENTH STREET

Key landmark icons

DMH

TENTH STREET

HGH

NINTH STREET PLAZA

UT

EL PASEO DE CESAR E. CHAVEZ

SAN FERNANDO STREET

KING

14

ue

en

a Av

Alm

Adhesive vinyl graphic relating to area.

Advanced Graphic Design DSGD 102 — Group 7


Parking Kiosk

2’ 2”

North Parking Garage

ADM

CC

CL

TH

MD CCB

3

WSQ

SU

YOU ARE

HERE

MQH

CP

SH

DH UPD

PASEO DE SAN CARLOS

B A

HOV

CVC

ASP

AQX

BB

WSH

IH Campus Village

RYC

South Parking Garage

PARKING FEE OR PERMIT REQUIRED 24 HOURS A DAY

BBC

PASEO DE SAN CARLOS

ASH West Parking Garage

HB

EC

SPXE

PASEO DE SAN CARLOS

4

BT

ART

CH

SWC

SPXC

BK

SU

MUS

ARE HERE

FOB

YUH

DC

JWH

CVA

CVB

SAN SALVADOR STREET A

Informational Kiosk

B

Elevators

The parking information is to be pointed to drivers, while the alternate side contains a map, so that once parked, the driver can have access to it.

ATM

YOU

DBH SPM

CYB

IS

ENG

ELEVENTH STREET

IRC

SCI

CYA

TENTH STREET

HGH

CAR

EL PASEO DE CESAR E. CHAVEZ

UT

DMH

2

Vendor Parking Acesessible Parking

SSC

NINTH STREET PLAZA

7’ 4”

KING

SAN SALVADOR STREET C

Wheelchair accessible

D

E

Restricted access

Bus stops

KOR

SPARTAN VILLAGE

TENNIS COURTS

ROAD

SAB

BLETHEN FIELD

SENTER

SIM

TENTH STREET

SEVENTH STREET

PARK & RIDE LOT

SPARTAN STADIUM

SPARTAN FIELD

BUD WINTER FIELD

ALMA AVENUE

San Jose State South Campus n Mai pus Cam

et

ador

Salv

Stre

280

FWY

th

et h Stre

S Four

S Tent

San

et Stre nth

S Seve

et et

th Sou pus Cam Alma

Aven

d

bold

Hum

Mapped side.

Roa

t Stre

ter

et

s Stre

Keye

Sen

Stre

280 FWY

Parking information side.

The Parking Kiosk was a piece of signage that we thought was necessary to redesign. The current signs are too hidden or small for commuters to read as they drive. The signs are easy to miss and is difficult to tell whether one is driving into a restricted parking lot. We decided to fashion an alternate to our regular kiosk, by enlarging and raising the parking pictogram in order to draw more attention. We highlight the size of the type so drivers can identify the parking structure they are entering. As well as descriptive text for the parking icons so that there is no confusion.

SAN FERNANDO STREET

SEVENTH ST

Employee Parking

9”

Student Service Center

NORTH

1

FOURTH STREET

NORTH GARAGE

9”

15

ue

Side view

Side view

Advanced Graphic Design DSGD 102 — Group 7


Intermediary Signage

16

Our intermediary signage is the link between navigating from one kiosk to the other. The large friendly signs will help user remember where they are headed, and would be located along walkways, while the kiosks would be restrained to key intersections. These signs will face inward to the sidewalk so that passersby can read the information, while the alternate side, which would be facing lawns, buildings or parking lots, would functions as indicators of the area.

2’ 2” Landmark name and history.

Tower Lawn

Washington Square Hall

Tower hall has been constructed three times as a focal building for SJSU: 1 move, 1 fire and 1 earthquake. Tower hall was the largest reinforced concrete building in the world in 1910 and it contains the Office of the University President. Tower Lawn is the large grassy area used for many events including: Greek‐Week Games, Rally for President Bill Clinton, Fire on the Fountain, and Orientation BBQ

6”

Nearby directions.

Duncan Halll Martin Luther King Library

Like the kiosks, the intermediary signage will have history of the current location.

Tower Lawn

5’ 4”

Adhesive vinyl graphic relating to area.

Directional side.

Side view

Landmark indicator

Advanced Graphic Design DSGD 102 — Group 7


Landmarks

17

As mentioned before, the landmarks were an important aspect of navigating through campus. Seeing as there were not many landmarks spread around campus, we decided to create our own. Each letter represents a core value of SJSU: Academics, Technology, Community, and Sportsmanship, and are located near the MLK library, Engineering building, Campus village, and the Spartan complex, respectively. Each letter is spread equally among the four corners of campus. The letters each bear something unique to SJSU, and serve to be symbols of Spartan spirit.

Advanced Graphic Design DSGD 102 — Group 7


Landmarks (Continued)

18

The North S is representing Spartan Academics, it is the most traditional of the four landmarks as it is rooted in the different colleges that are housed San JosĂŠ State University. On one face of the North S, we show icons that represent every major from art to social sciences, while on the alternate face, we present a super-graphic that depicts the joy of graduation. The landmarks will serve as fun backdrops for graduation photos or simply representing Spartan spirit.

Advanced Graphic Design DSGD 102 — Group 7


Landmarks (Continued)

19

The North J represents Technology. SJSU is in the heart of Silicone Valley, and we pride ourselves in being a school that helps promote innovation and discovery. As the school that powers the Silicone Valley, it is important that we represent the alumni that have excelled in the fields of science, engineering, and entrepreneurship. The North J, consists of a cement base where names of notable alumni, donors, and Silicone Valley based businesses are highlighted on the surface. The layers of the J are a clear acrylic embedded with LEDS, representing the multifaceted nature science and technology.

Advanced Graphic Design DSGD 102 — Group 7


Landmarks (Continued)

1.

20

The South S represents community. The idea behind this landmark was to provide something fun in the middle of campus village. The sculpture would be fitted with movable surfaces that would have different colors on each side. The idea is that students and visitors could adjust these panels to make whatever pattern they would like. What makes this landmark unique is that it is constantly changing and is being directly affected by the decisions made by the community.

2.

3.

4.

Advanced Graphic Design DSGD 102 — Group 7


Landmarks (Continued)

21

The South U is located near the Spartan Complex and represents Sportsmanship. The concept behind this landmark was to emphasize our campus’ pride for our athletes, highlighting the different sports and teams we have at SJSU. The landmark will be decorated with a collage of different sporting events, juxtaposed with the spirit of the Spartan right behind the,. The idea was to create a shape that was dynamic in movement, with imagery that would provide the same feeling. (Imagery used credited on last page)

Advanced Graphic Design DSGD 102 — Group 7


Exterior Signage (Continued)

Name/Office

Room 334

Name/Office

Room 335

Name/Office

Room 336

Name/Office

Room 337

22

Our exterior building signage was created to be large and noticeable. We found that current signage is either two small, too old, or difficult for repair and upkeep. In buildings like Duncan Hall or Washington Square Hall, the exterior building signage is composed multiple pieces that can easily break or go missing. Our solution would be to provide these large panels that would house the information that is necessary for students and visitors. Not only do we have the name of the building, but a list of its colleges and departments, as well as a visual representing key features of the building.

5’ 5”

1’ 3”

WSH 3’ 5” School of Social Sciences School of Humanities & Arts

WSH WSH Informational side.

Back Side

Advanced Graphic Design DSGD 102 — Group 7

Side view


Exterior Signage (Continued)

9”

Student Union ART, SU, MUS 3’ 4”

We also thought it was a good idea to include supplementary signage. These street signs and A-frames are designed to be moved and placed wherever they need to be. The directional sign features an adjustable clamp that would allow facilities to move and change whenever need be.

Directional Sign Top View (Contracted)

Event Center DMH, DH, CH

Directional Sign

The A-frame is designed for impermanent signage need to guide visitors for concerts and events that require navigation. The A-frame contains a clear acrylic surface with an inlet for posters and print material. The shape of the A-frame makes it easy to stack and practical to store.

Directional Sign Top View (Expanded)

2’ 4”

2’

3’

A-Frame Side View

23

A-Frame Front View

Advanced Graphic Design DSGD 102 — Group 7


24

Indoor Signage

Name/Office

Room 334

Name/Office

Room 335

Name/Office

Room 336

Name/Office

Room 337

Geology Office 310

3

Floors

Duncan Hall

Roof Access, Green house, Pond 308

307

309

310

311

312

313

314

306

315

305

120

316

304

302

300

Nuclear Sciences, Labs

317 303

319

301

320

Department Office

321

Room 310

Adrews, Kim

Room 311

Breuer, Brad

Room 313

Bunche, Jeff

Room 314

Equipment Check-out

Room 316

Library

Room 320

Name/Office

Room 321

Name/Office

Room 322

Name/Office

Room 325

Name/Office

Meteorology

318

Microbiology, Photo Labs

Geology, Geology Labs

Biological Sciences, Research Labs, Library

Lobby, Student Services

Science Educational Resource Center

7 6 5 4 3 2 1 B

Room 326

Name/Office

Room 333

Name/Office

Room 334

Name/Office

Room 335

Name/Office

Room 336

Name/Office

Room 337

Advanced Graphic Design DSGD 102 — Group 7

1

2

3

4

5

6


25

Indoor Directory

Floor

3

Duncan Hall

Floor number.

Our indoor directory is designed to only show the necessary information needed by the student, faculty, or visitor. The floor number is easily legible, and room numbers, exits, and elevators are highlighted.

Building name.

A supplementary sign was created In the event that a single sign cannot contain the number of rooms on the floor.

Primary directory 308

307

309

310

311

312

313

314

306

315

305

316

304

317

302 300

303 301

319 320

318

Floor map with pictograms.

Floor

3

Room numbers.

Duncan Hall Department Office

321

308

309

310

311

Adrews, Kim Breuer, Brad Bunche, Jeff

Room 311 Room 313 Room 314

Room 311

315

Breuer, Brad

Room 313

305

316

Bunche, Jeff

Room 314

304

317 303

301

Department Office

Room 316

Library

Room 320

Name/Office

Room 321

319

320

318

321

Room 310 Room 311

Breuer, Brad

Room 313

Bunche, Jeff

Room 314

Equipment Check-out

Room 316

Library

Room 320

Name/Office

Room 321

Name/Office

Room 322

Name/Office

Room 325

Name/Office

Room 326

Name/Office

Room 333

Name/Office

Room 334

Name/Office

Equipment Check-out

Room 310

306

300

Room description.

313

Adrews, Kim

Adrews, Kim

Room 310

312

314

307

302

3’

Department Office

Additional sign for overflow.

1’ 8”

Room 335

Name/Office

Room 336

Name/Office

Room 337

Advanced Graphic Design DSGD 102 — Group 7

Equipment Check-out

Room 316

Library

Room 320

Name/Office

Room 321

Name/Office

Room 322

Department Office

Room 310

Adrews, Kim

Room 311

Breuer, Brad

Room 313

Bunche, Jeff

Room 314

Equipment Check-out

Room 316

Library

Room 320

Name/Office

Room 321

Name/Office

Room 322

Name/Office

Room 325

Name/Office

Room 326

Name/Office

Room 333

Name/Office

Room 334

Name/Office

Room 335

Name/Office

Room 336

Name/Office

Room 337


Floor Directory

This directory would be placed next to entrances of stairs and elevators. The purpose is to clearly inform the user of the different departments or facilities that are housed within each building.

Floors Roof Access, Green house, Pond

Nuclear Sciences, Labs

Meteorology

Microbiology, Photo Labs

Geology, Geology Labs

Biological Sciences, Research Labs, Library

26

9”

7 6 5 4 3 2

Floors Roof Access, Green house, Pond

Nuclear Sciences, Labs

Meteorology

2’ 6” Microbiology, Photo Labs

Geology, Geology Labs

Biological Sciences, Research Labs, Library

Lobby, Student Services

Science Educational Resource Center

Floors

7 6 5 4 3 2 1 B

Roof Access, Green house, Pond

Nuclear Sciences, Labs

Meteorology

Microbiology, Photo Labs

Geology, Geology Labs

Biological Sciences, Research Labs, Library

Floors

5 4 3 2 1 B

Roof Access, Green house, Pond

Nuclear Sciences, Labs

Meteorology

Advanced Graphic Design DSGD 102 — Group 7

2 1 B


27

Room Directory

1’ 4”

4”

5”

Geology Office

120

7”

The room directories consist of two pieces. The first being the department office signage, which was designed to be large and noticeable from a distance so that the room could be identified as something other than a classroom. The individual room signage increases the size of the room number for better legibility, but also features an inlet for faculty office hours or information.

310 Placeholder Graphic

Department Office Signage Side View Room Signage

3”

120

Department Office Signage Bottom View

Printed schedule

Faculty

Availability

Martinez, Julio

Monday, Wednesday

12:30 PM – 1:30 PM

Kim, Chang Sik

Tuesday, Thursday

2:30 PM – 3:30 PM

Sexton, Randall

Tuesday, Thursday

1:30 PM – 2:30 PM

020

220

320

420

520

620

Office Hours

Room Signage (With office hours)

Advanced Graphic Design DSGD 102 — Group 7


Safety Signage

28

Lastly, safety is an important factor in any building with specialized equipment. We wanted to design as system of signs that would fit with our SJSU brand but also followed necessary OSHA (Occupational Health and Safety Administration) standards.

6”

The signs are set in three tiers: green and white for general safety signs, yellow and black for caution, and red, black, and white for immediate dangers.

6”

Advanced Graphic Design DSGD 102 — Group 7


Current SJSU Apps

“SJSU Guide” App A. First screen is bare—one banner that previews SJSU guide B. No immediate, singular map; C. Rather, multiple map features, including, driving directions, fraternity and sorority housing, campus buildings D. Clicking campus buildings lead to a list of each building in alphabetical order

AB

CD

E

FG

HI

J

Advanced Graphic Design DSGD 102 — Group 7

E-J. Self guided tour simply describes building; appears to have a map feature that directs the user from the user’s location to the building, however, takes the user back and forth from screen to screen

29


Current SJSU Apps (Continued)

“San Jose State” App A. Greeted with quality photos, however, app is also an extension of the online tour; exactly like online tour—does not realistically capture every angle B. User prompted to register C. Does not let the user go inside the buildings

A

BC

DE

D-F. Features short videos, photos, and panoramas in alphabetical order, rather than hierarchal order—in terms of proximity and location H & I. Features a overview of the entire campus—similar to existing campus map, however, there are issues zooming in and out; the screen is automatically zoomed into an area on the map and does not allow the user to zoom out properly J. Cannot view area of choice in context with the rest of the map; does not successfully direct user from place to place

F

GH

IJ

Advanced Graphic Design DSGD 102 — Group 7

30


SJSYou App

Good Morning! Its

78

o

on campus mySJSU

SJSU U You

Class Schedule Monday, May 2

All Day

Deadline for dropping classes

3-4pm

Spartan Orientation and Lunch

1-2pm

Financial Aid Workshop

9pm

Opening Page: - Incorporating the design used for all other campus wayfinding in the app -incorporating campus colors Landing Page: -Minimal key information -automatically get the current weather on campus which is great for commuters -current events for the day and access to more extensive calendars -access to up to date class schedule -access to mySJSU: easily sign up for classes, check grades, etc Easily access other important info through: -Landing page button -Maps button -Public Transportation -Emergency Button

Spartan Dinner

MORE EVENTS

Opening Page

Landing Page Advanced Graphic Design DSGD 102 — Group 7

31


32

SJSYou App

Opening Page for maps

Campus Map with NFC locating

find building

Building level directory

Building Main Page

Duncan Hall

Find r di ection s..

Find r di ection s..

B

MLK Lib rary

MLK Lib rary

History

1

2

3

4

5

Duncan Hall

6

7

The building is designed in the shape of an "H" with two large wings connected by a central passageway that includes the bank of passenger elevators. There is an enclosed rooftop section used for specialized studies.

Finding your location now... Cancel

The building is named after Carl D. Duncan, a former SJSU professor and chairman of the Natural Sciences Division, who first started at the University in 1922.

B

1

2

3

4

5

6

7

Department Office

Room 110

Adrews, Kim

Room 111

Breuer, Brad

Room 113

Bunche, Jeff

Room 114

Equipment Check-Out

Room 115

Duncan Hall houses the majority of the classrooms and laboratories for the College of Science at San Jose State University.

Users have access to: Up-to-date campus maps,building maps and building directories

Users can easily find out where they are on campus in relation to landmarks and kiosks as the app uses NFC technologies.

Find directions through campus or find specific buildings by entering the names.

Access specific building information.

Advanced Graphic Design DSGD 102 — Group 7

Navigate through a specific buildings floors and directories for each floor.


SJSYou App

A great feature we have proposed for this app is a directional/navigation aspect. To go along with the ease of getting from the campus map to a specific floor in any building, we want it to be easy for students/staff/and visitors to get where they need to go.

Current Location Campus Village

Find Directions

Utilizing GPS technology, users can use current location or enter a starting point and an ending destination to find a fast and easy route through campus to find their way.

Find r di ection s.. Find buildin g..

If you don't need to find specific building info or direction but just want to know where key locations are, common amenities are represented through icons on the map page. Tapping the parking icon, for example, will highlight parking locations. From there you can do anything from finding a route to a parking location or click the facility for more information.

Special location buttons highlight locations on map Advanced Graphic Design DSGD 102 — Group 7

33


34

SJSYou App

mySJSU

Class Schedule

mySJSU

Students need access to their class schedules and MySJSU accounts daily. What better way to incorporate all important student information than to incorporate these into our Application.

SJSU ID Password

Login

mySJSU Login

Access your student information while you’re on the go.

Students can log on to their MySJSU accounts and check grades or sign up for classes anywhere and anytime. Students can also access their current and up-to-date class schedules on the go.

mySJSU Landing Page

Class Schedule

Find your way home & Stay safe no matter where you are on campus.

VTA

Do you need police assistance?

Besides navigating campus, its just as important to find your way home from campus. Our SJSU app can serve as a place for users to access up-to-date VTA train and bus schedules.

Yes

An officer is on their way!

Cancel

Cancel

Emergency Button

Emergency Conformation

If students/visitors are on campus at night and need a ride or need other additional or emergency help, incorporating an emergency button is a great way to keep our campus safe. VTA Schedule

Advanced Graphic Design DSGD 102 — Group 7


Thank You!

Managing Teams: University Advancement, San Jose State University: Strategic Communications and Public Affairs - Jody Ulate - Michelle Frey - Peter Caravalho - Christina Olivas SJSU FD&O - Daniel No - Joel Johnson - James Renelle Athletic Department - Michael Beaubien

Design Teams: Graphic Design, San Jose State University: Art director and project manager: Chang Sik Kim DSGD 106 Class of BFA Graphic Design program Group 7: Mia Biagini Vanessajoie Castillo Josue Cruz Priscilla Villalba

Images used: https://www.renderosity.com/mod/bcs/20-spartan-poses-for-m4/ 73625 http://sports.fresnobeehive.com/wp-content/uploads/2013/03/MWC-Fresno-St-San-Diego-St-Basketball.jpg https://mosaicofmuslimwomen.files.wordpress.com/2012/08/profile-pic.jpg http://image.cdnllnwnl.xosnetwork.com/pics33/0/PO/POVUNDVLTKJDNSX.20151108031807.jpg http://cdn.funcheap.com/wp-content/uploads/2015/09/san-jose-state-spartans-football.jpg


SJSU Wayfinding Project  
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