November 2021 What's New

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ATTENTION MAINTENANCE SUPERVISORS ent by m h c a t t ved a res Appro t Manufactu f Forkli

Material Handling Wholesaler—Still the one the industry TRUSTS

Be read y for co stly breakd owns

November 2021 |



West Point Rack A History of Customer Service by Mary Glindinning

Sixteen years ago, Terry Sroka and Reva Bily “decided to leave the large corporate world of decisions by committee, meeting after meeting and burdensome policies,” they said. The two founded West Point Rack, a Nebraska company that sells exclusively to material handling dealers. “West Point Rack is a smaller company with a highly dedicated staff. This allows us to ‘turn on a dime,’ respond quickly and to innovate whenever the opportunity presents itself,” said Sroka, chief executive officer. “I don’t want to be one of the biggest rack companies out there, just one of the better ones. Our primary goal is to support our dealers, satisfy their customers, earn trust and be the ‘Vendor of Choice’ for rack products and racking systems.” Company president Bily said if an end-user calls, they refer them to a dealer. “There is nothing wrong with selling direct to the end user, but you don’t do both,” Sroka said. “Draw the ‘line’ and stay on one side or the other. In order to build a good relationship with a dealer and to have him trust you, it is necessary that he really believes that you will not go around him and make the sale direct. Dealers are independent businesses that spend time and money to build up a customer base and the last thing they want to see is a manufacturer go around them and sell to one of their prospects who is shopping price.” Bily grew up on a farm and worked in a packing house and electrical sales before she joined the material handling industry. Customer service is the core of what she does, and the key to growth, she said. Customers want prices and delivery quickly. She tries to get back to a customer with a standard quote in 15 minutes, she said.

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November 2021

The relationship with dealers is built on competitive prices, service and standing behind the product, Sroka said. “If product issues do arise, we address those issues immediately with the goal of creating satisfaction for both our dealer and their customer,” he said. The company sells cantilever racks in light, intermediate, heavy and extra heavy duty configurations, structural pallet racks in galvanized or painted steel and portable stacking racks made to order. “I always look for things when we do specials,” Sroka said. “Does it have any potential of becoming a standard product? That is how we developed a lot of our standard products.” Specialty products made by West Point Rack include bar cradle trucks, drum racks and handcarts. West Point Rack has recently added new products to its line of racks. Included is a new line of reel racks, ranging in height from eight to 12 feet. Vertical racks, which will hold material from 21 inches to 12 feet, feature six-inch deep arms with three shelves made of 14-guage steel. U-Racks, which come with an orange paint finish, can be stacked up to four units high to save space. “The future looks very positive for West Point Rack,” Sroka said. “Our product base is expanding as is our market penetration. We will continue with the business model and plan that has taken us to this point and will continue to move us forward.”

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West Point Rack “We don’t just promise…we deliver!” • Quotes in 2 hours on most requests • Delivery in 2-3 weeks on most orders

For Excellent Service Contact

Reva Bily

Cantilever Racks • Structural Pallet Racks Portable Stacking Racks Specialty Transport & Storage Products West Point Rack is one of the fastest growing companies in the industry. Our customers recognize quality products, dependability of service and competitive pricing.

• Quality • Dependability • Satisfaction

Our Primary Goal is to support our dealers, satisfy their customers, earn trust and be the “Vendor of Choice” for rack products and racking systems. We offer a full line of light duty, intermediate duty, heavy and extra heavy duty cantilever racks. We provide multiple configurations of a wide variety of stacking racks. Our structural pallet racks can be configured for a wide range of applications. West Point Rack h as the products that generates solutions for your storage needs. We also offer specialty products such as bar cradle trucks, drum racks, hand carts and other specialty transport and storage products. Give us a call at 866.245.3630. We may have what you need. Look forward to hearing from you.


Portable Stacking

Material Handling Wholesaler—Still the one the industry TRUSTS

Structural Pallet

13591 Chandler St. • Omaha, NE 68138 866-245-3630 • Fax 866-245-3631

November 2021 |


Label Holders Don’t Cost—They Pay They Pay You in Time Saved— Over and Over Insertable Plastic Label Holders, Magnetic Holders and Erasable They You Time They Pay PayCard You in in Time Saved— Saved— Magnetic offer a quick and easy Over Over Over and andTags Over means of changing a label. Simply Insertable Insertable Plastic Plastic Label Label Holders, Holders, re-mark the label and insert into the Magnetic Magnetic Card Card Holders Holders and and Erasable Erasable label holder to change a designation Magnetic Magnetic Tags Tags offer offer aa quick quick and and easy easy or location. This cost saving system means means of of changing changing aa label. label. Simply Simply has been around for decades accordre-mark re-mark the the label label and and insert insert into into the the ing to Industry Leader Aigner Label label label holder holder to to change change aa designation designation Holder Corp., who pioneered the or or location. location. This This cost cost saving saving system system insertable feature in the 1520’s. has has been been around around for for decades decades accordaccordOrganization the First ing Leader Aigner ing to to Industry Industry is Leader Aigner Label Label Priority Holder who pioneered pioneered the the Holder Corp., Corp., who Every efficient storage facility must in Insertable feature in the the 1950’s. 1950’s. Insertable feature know where everything is all the time. Organization Organization is is the the First First Priority Priority This would be much easier to accomEvery Every efficient efficient storage storage facility facility must must plish if products and locations did not know know where where everything everything is is all all the the time. time. change, but they do, and that’s when This This would would be be much much easier easier to to accomaccomproblems develop. Label Holders are plish ifif products and locations did not plish products and locations did not a management tool that help solve change, but change, but they they do, do, and and that’s that’s when when these problems. problems problems develop. develop. Label Label Holders Holders are are aa Cost Justification is Easy management management tool tool that that help help solve solve Whatever the initial investment is these these problems. problems. for a label holder system, it has been Cost Justification is Costdocumented Justification is Easy Easy well that the pay back in Whatever initial is Whatever the the initial investment is for for aa materials, labor andinvestment overall efficiency, label holder system, labelbe holder system, has been been well well will justified by; itit has documented documented that that the the pay pay back back in in • 50% Savings in Materials materials, materials, labor labor and and overall overall efficiency, efficiency, • 65% Savings in Labor will will be be justified justified by; by; • Easy Label Changes

fessional labels well in advance or on an “as needed” basis at virtually no expense, in house.

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Bin•Buddy’s Bin•Buddy’s label label holder holder

Superscan Superscan

Bin•Buddy’s Bin•Buddy’s label label holder holder for for totes totes

Wire•Rac Wire•Rac label label holders holders

Hol•Dex Hol•Dex

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November 2021

Slip•Strip Slip•Strip label label holder holder system system •• Aisles—Insertable Aisles—Insertable label label holders holders • mounted Pallet Racks–3” or of 4” 6” side on face or mounted on the thex 5” face of xracks racks or or top loading insertable label holdshelving uprights and hung shelving uprights and ceiling ceiling hung ers, code compatible signs start warehouse mapping signspreferable start the the bar warehouse mapping like Aigner’s popular “Superscan,” process. process. design are the most choice. •• Pallet xx 5” or Pallet Racks—3” Racks—3” 5”popular or 4” 4” xx 6” 6” side side

• or Wire Decking–If thelabel waterfall loading insertable holdor top topMesh loading insertable label holdlimits your labeling ers, bar compatible ers, preferably preferably bar code codecapabilities, compatible Aigner’s “Adapt-A-Strip” snaps on like popular like Aigner’s Aigner’s popular “Superscan‚” “Superscan‚” to the are exposed #4 popular wire to choice. quickly design the design are the most most popular choice. create a labeling solution. •• Wire Decking –– IfIf the Wire Mesh Mesh Decking the waterfall waterfall limits limits your your labeling labeling capabilities, capabilities, Aigner’s Aigner’s “Adapt-A-Strip” “Adapt-A-Strip” snaps snaps on on to to

product prices. Noshelving–Retailers product has has out out performed performed •prices. RetailNo change Aigner’s original “Hol-Dex‚” for Aigner’s original “Hol-Dex‚” for this this bar code labels and prices freapplication. After more (50) application. After more than fifty fiftyload(50) quently and prefer a than bottom year’s market exposure year’s of market exposure “Hol-Dex‚” ing of design that also “Hol-Dex‚” accommoremains popular style. remains Aigner’s most popular style. dated Aigner’s Point of most Purchase messages. •• Retail Shelving—Retailers Retail Shelving—Retailers change Aigner’s “Slip•Strip” label change holder bar code labels and frequently bar codewas labels and prices pricesspecifically frequently system developed and aa bottom and prefer bottom loading loading design for prefer this application and is design availthat accommodated that also accommodated Point able inalso a “clip-on” design for Point shelf of Purchase messages. of Purchase messages. Aigner’s channels or a self adhesive Aigner’s style for “Slip•Strip” label “Slip•Strip” label holder holder system system was was flat surfaces. specifically for developedBins specifically for this this appliappli• developed Plastic & Totes–Aigner’s cation in cation and and is is available available in aa “clip-on” “clip-on” “Bin•Buddy’s” label holder features design for aa self for shelf shelf channels orsystem, self adesign new space agechannels adhesiveor adhesive style for adhesive style for flat flat surfaces. surfaces. which will permanently adhere to •• Plastic Bins & Plastic Bins & Totes—Aigner’s Totes—Aigner’s any plastic - a “New” solution to an “Bin•Buddy’s” label “Bin•Buddy’s” label holder holder features features age-old problem. aa new new space space age age adhesive adhesive system, system, which which will will permanently permanently adhere adhere to to any any plastic plastic –– aa “New” “New” solution solution to to an an age-old age-old problem. problem.

Backing Options Complete the Decision-Making Process Look for a time tested Self-Adhesive backing the most permanent Backing Options Complete the Backingfor Options Complete theand lowest cost application. Keep in mind Decision-Making Decision-Making Process Process that the label holder’s insertable Look Look for for aa time time tested tested Self-Adhesive Self-Adhesive feature allows for easy label relocabacking backing for for the the most most permanent permanent and and tion. Magnets, in a wide range of sizes lowest lowest cost cost application. application. Keep Keep in in mind mind and strengths, increase the versatilthat that the the label label holder’s holder’s insertable insertable feafeaity of a label holder system, but at a ture ture allows allows for for easy easy label label relocation. relocation. higher cost than self-adhesive. Hook Magnets, Magnets, in in aa wide wide range range of of sizes sizes and and & Loop Fasteners such as “VELCRO®” strengths, strengths, increase increase the the versatility versatility of of aa are more aggressive than magnets, label label holder holder system, system, but but at at aa higher higher work well on non-metalic surfaces, cost cost than than self-adhesive. self-adhesive. Hook Hook & & Loop Loop but again significantly increase the Fasteners Fasteners such such as as “VELCRO®” “VELCRO®” are are cost. Finally, for any relatively high more more aggressive aggressive than than magnets, magnets, work work volume application a custom made well well on on non-metallic non-metallic surfaces, surfaces, but but snap-on extrusion may be the best again, again, significantly significantly increase increase the the cost. cost. solution. Finally, Finally, for for any any relatively relatively high high volume volume Custom Sizing application aa custom application custom made made snap-on snap-on Custom canthe bebest a major benefit extrusion may solution. extrusionSizing may be be the best solution. to the end user. Why pay for a longer Custom Custom Sizing Sizing than necessary standard length when Custom Sizing can a major benefit Custom Sizing can be be major benefit most label holders cana be fabricated to user. Why for to the the end user.length Why pay pay for aa longer longer to theend exact required, at a than necessary standard length when than necessary standard length when significant savings in both materimost label holders fabricated most label holders can be be (or fabricated als and labor. The can height width) to the exact length required, at to the exact length required, at aa dimensions are generally restricted significant significant savings in both both materials to standardsavings sizes in due to materials the high and labor. The height (or and of labor. The dies height (or width) width) cost extrusion {tooling} along dimensions to dimensions are generally generally restricted to with high are minimum runrestricted quantities. standard due high cost of standard sizes due to to the the high cost to of It makes sizes a whole lot more sense extrusion {tooling} along with extrusion dies {tooling} along with change thedies label size rather than to high run high minimum minimum run quantities. quantities. ItIt makes makes create a new holder. aa whole whole lot lot more more sense sense to to change change Return on Investment the the label label size size rather rather than than to to create create aa This is what it’s all about! At what new new holder. holder. point does your investment in Return on Return on Investment Investment label holders start to pay monetary This it’s about! what This is is what what it’s all allthe about! At what returns? Calculate total At savings point does investment in point does your investment in label label in time andyour materials and consider holders start returns? holders start to to pay pay monetary returns? the contribution to monetary productivity from Calculate total in and Calculate thebetter total savings savings in time time and an overallthe working environmaterials consider contribumaterials and consider the contribument. The and results of casethe studies pertion productivity from overall tion to to with productivity from an anconfirm overall formed major retailers better The better working environment. The that theworking return on environment. your initial investresults of studies resultswill of case case studies performed with ment occur withinperformed a twelve with (12) major month period. confirm major retailers retailers confirm that that the the return return on initial will on your yourDo initial investment will occur occur Where We investment Buy Label Holders? within within aa twelve twelve (12) (12) month month period. period. Find them in most National Industrial Supply Catalogs andLabel at over 2000 Where Holders? Where Do Do We We Buy Buy Label Holders? material dealers Industrial NationFind in Find them themhandling in most most National National Industrial wide. further information, contact Supply and 2000 SupplyForCatalogs Catalogs and at at over over 2000 Aigner Holder Corp.Nationwide. material handling dealers materialLabel handling dealers Nationwide. For For further further information, information,contact contactAigner Aigner Label Corp . Label Holder Holder Corp.Holder Aigner Label Corp. 218 MacArthur Ave. New Windsor, NY Toll-free: (800) 242-3919 Web:

Visit us online at







Material Handling Wholesaler—Still the one the industry TRUSTS

November 2021 |


Welcome to the NEXT Generation of Revolution.

Is it strong enough? See for yourself.


©2021 Superior Tire & Rubber Corp. All Rights Reserved.

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November 2021

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Superior Tire unveils Next Generation of Wheel Technology Superior Tire & Rubber Corporation has launched the Next Generation line of polyurethane load wheels branded Velocity™. This patent-pending product, redesigned and reengineered, promises to deliver a longer work-life by keeping the bearings and polyurethane cooler through its new innovative hub design. Over the last 12 months, Superior Tire has been in advanced trials at several of the country’s largest distribution centers where significant longevity and productivity improvements were reported. “Heat is the enemy for tires and wheels, shortening worklife of bearings, tire compounds, and the bonding Joe Peterson systems of solid tires,” says Joe Peterson, Ph.D., VP of Engineering & Quality at Superior Tire. “Traditional solid steel wheels don’t effectively dissipate the heat generated during use and they cool slowly even after the vehicle stops. The new hubs help manage the thermal energy generated by the tire, creating a better performing wheel.” Superior Tire’s team of engineers took a common technology found in radiators and computer components and applied it to load wheels, allowing the Velocity™ to limit and maintain a reduced maximum operating temperature thereby prolonging work-life by up to 100% against traditional wheels. They are calling it HeatSink™ technology. In addition to extending work-life,Velocity™ wheels are approximately 70% lighter than traditional load wheels, not only providing an ergonomic advantage for techs and field staff but also saving in shipping. “The lightweight has no effect on carrying capacity – in the case of traditional solid steel wheels, that excess material is just wasted mass”, states Dr. Peterson. Superior Tire ran dozens of durability tests and found the Velocity™ wheel can easily support more weight than the bearings can hold. A video of one of these tests can be found here:Velocity™ Compression Test As with any industry-changing technology, there is one caveat – Velocity™ wheels are currently only available for the most popular 5-inch market sizes for Crown, Raymond, and HysterYale Class-2 equipment. Superior Tire is currently applying this technology to other sizes to fit all makes and models with the goal of 4-inch and 6-inch load wheels mid to late 2022. “This is truly an exciting time on our industry with the overall growth of the market and fleets/operators demanding longer-lasting equipment. It’s the perfect time to bring a Next Generation solution to our dealers and OEM partners.”, says Jared Steier – VP of Material Handling Sales and Marketing. “The Velocity™ wheel is a perfect tangible example of our slogan – Engineering Revolution.”

Material Handling Wholesaler—Still the one the industry TRUSTS

Jared Steier

November 2021 |


O P T I M I Z E Tri-Boro is the only company in the USA to offer universally compatible pallet rack and warehouse shelving products from one source. Pallet Rack Tri-Boro began manufacturing its own pallet rack in 2012. The addition of the pallet rack manufacturing venture has brought considerable opportunity to the company by adding a wider assortment of warehouse solutions to an already diverse family of products under the Tri-Boro name. Tri-Boro offers the added value and logistical advantage of single source integration for all your warehousing and storage needs. Tri-Boro’s pallet rack integrates strength features

Perf Deck Tri-Boro’s newest product offering is PERF DECK steel shelving, for use with Tri-Boro’s pallet rack or Tri-Boro Rivet-Rak™. Perf Deck has open space to facilitate air and sprinkler water flow. A great alternative to wire deck, Perf Deck provides a totally flat and smooth storage surface. Product slides on and off easily without hanging up. Perf Deck drops into the step on pallet rack beams. There is also a version that is specially designed for use with RivetRak™. A choice of finishes and opening styles is available. 50% Open Perf Deck (pictured here) was introduced in 2019. In addition, Tri-Boro manufactures: steel shelving in a variety of sizes and capacities, Sturdi-Frame™ shelving, service carts, shelf trucks, work benches, bin & drawer storage units, specialty rack, slotted angle and shop desks.

such as single-rib columns, return bends on frame members and one-piece tube seamed step beams with an interchangeable design that is compatible with most “teardrop” style pallets racks. All Tri-Boro’s storage rack components have a durable, scratch-resistant, high gloss powder-coat finish, which is ideal for food, industrial and corrosive applications. Tri-Boro also offers popular sizes through a Quick-Ship program. Other Products manufactured by Tri-Boro Rivet-Rak™ steel shelving offers both ease of assembly and unobstructed access. It is available in the widest range of sizes in the industry, and unlimited combinations that can satisfy a variety of requirements. Performance features include: wide span capability, boltless & clipless construction, quick assembly, rivets that lock into keyholes for added stability, powder coated components, standard heights to 16 feet and custom configurations.

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Company History Tri-Boro Storage Products is a woman-owned company, operated by the same family since its inception. For over 40 years, Tri-Boro has been manufacturing an extensive line of warehouse shelving and storage products. Tri-Boro is dedicated to providing companies with innovative solutions and equipment for all their storage requirements. Nelson Cantillo is the Vice President of Sales and Marketing at Tri-Boro. He joined the company in early 2011 to help establish the new division “Tri-Boro Rack and Storage Products” (pallet rack manufacturing), along with John DeMaio, President. Tri-Boro was established in Brooklyn, NY in 1971. In 2010, Tri-Boro expanded operations to a new facility in Farmville, VA where all its pallet rack is manufactured, along with other product lines. In 2016, the Brooklyn location moved to a much larger facility in Ridgewood, NY. All of Tri-Boro’s products are proudly made in the USA. 800.633.3070 Visit us online at







STEEL-CLAD IMPACT PANELS FOR PALLET RACK Material Handling Wholesaler—Still the one the industry TRUSTS

November 2021 |




Enhance Safety, Storage and Efficiency with the new COMBi-XLE from Combilift • • • • • • •

Capacities up to 5,000 kg Most spacious Combilift cabin yet New all wheel traction system Higher ground Clearance Larger cushioned front & rear tires Reduce Carbon Footprint Multidirectional 877-266-2456 10 |

November 2021

double page ad Amanda General Warehouse opt rev 2.0.indd 1

Visit us online at

Before you invest in upgrading the infrastructure of your warehouse, find out how Combilift can increase your storage by up to 50%. With over 21 years’ experience in volume optimization, our team of warehouse planning experts know how to make your space work harder for you. Contact us today to arrange a site survey! Our warehouse design consultancy service is FREE and without obligation.

Material Handling Wholesaler—Still the one the industry TRUSTS

November 2021 | 20/05/2021 10:02:11


THE POWER OF MODULAR Improving capacity, productivity, and warehouse safety is a snap with CIP’s Modular Material Lift solutions We elevated the material handling industry when we pioneered the Modular VRC. Now, we’ve done it again. Our new Modular Mezzanine is the easiest and most costeffective way for growing businesses to increase storage capacity. You can start with as little as one 10-foot by 10-foot, freestanding raised industrial platform that supports up to 125 lbs. per square foot LL. Since the industrial steel modular sections can be bolted together, you can add as many as you need, giving you unmatched design flexibility and control. There’s no need to drill, weld or cut anything.

Safety Products Our complete line of Safety Products reduces workplace injuries and protects equipment.



November 2021

This new modular approach means you can have your Mezzanine installed in days, rather than weeks. To move material vertically, we have a full line of VRCs with modular lifts designed for loads from 500 to 5,000 pounds and custom lifts up to 30,000 pounds. We even have industrial-grade Material Hoist Baskets rated up to 4,000 lbs. All this makes CIP your first choice for improving capacity, productivity, and warehouse safety.

Mezzanine Builder Design your own Modular Mezzanine in seconds with our new drag-and-drop tool. Go to

Mezzanine Builder

Modular Material Handling Design Tool Visit us online at

Safety Products

Safety Bollards Secure areas and protects from motorized heavy equipment such as forklifts. Door Track Protectors Protect employees and extends life of tracks and chains. Upright Racking Protectors Help prevent stacked pallets from toppling if struck by moving vehicles.

Straddle VRC Lift

Lift capacity up to 6,000 lbs. with a travel height up to 40 ft.

Machine Guards Protect employees, equipment, machines, walls and electrical boxes from moving hazards.

Modular Mezzanine

10-ft x 10-ft raised industrial platforms that support up to 125 lbs. per square foot LL.

TL-M Modular VRC Lift

Lift capacity up to 500 lbs. with a travel height from 8 to 16 ft.

Material Carts

Improve efficiency and safety when moving material horizontally in your facility.

CIP is your first choice for capacity, productivity, and warehouse safety. Material Handling Wholesaler—Still the one the industry TRUSTS



November 2021 |


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November 2021

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Material Handling Wholesaler—Still the one the industry TRUSTS

November 2021 |





Dyna Pallet stacking frames turn your warehouse pallet into a stackable rack within seconds.

Stack racks utilize vertical storage by safely stacking racks up to 5 high.



Add casters to your stack rack cart base to increase mobility and versatility.


on some sizes & designs

Infinite sizes available with custom made racks. Custom engineered per application.

Booth# B6614

Contact Dyna Rack for your customer’s storage needs.

800.939.3962 | | 16 |

November 2021

Visit us online at

Customized designs are considered! Portable Stacking Racks • For storing or transport, these long-wearing racks save space & time. • Utilize vertical storage space by safely stacking these racks up to 5-high. • Forklift portable for easy handling of loads up to 4000 lbs & more. • Rugged construction features stand up to heavy

“Ideal for your customer’s material handling needs.”

industrial requirements. • Save time by moving more material with fewer moves.

• Store product up and off the floor preventing product damage. • Racks store easily with little storage space required when not in use. • Standard rack designs/sizes can be changed to meet your specific needs.


Call for assistance.


800-939-3962 Made in the USA

Material Handling Wholesaler—Still the one the industry TRUSTS

November 2021 |


Host and Founder of The New Warehouse Kevin Lawton interviews material handling, distribution, and logistics leaders who are doing new and innovative changes in their business. You can hear the current and past podcasts by going to If your company would like to be interviewed or if you know of someone we should interview, call Material Handling Wholesaler or email To advertise in this new exciting feature, contact Dean at 877 638-6190

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November 2021

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Material Handling Wholesaler—Still the one the industry TRUSTS

November 2021 |


Robots, Dogs, and the Warehouse of the Future

The greatest driver of innovation is need. Luckily for logistics practitioners, the world needs warehouses more than ever. Operations are getting more complex, and labor is becoming very challenging to find and retain. Sprinkle in a COVID-19 pandemic, and all of a sudden you have a recipe for disaster in the heart of your logistics organization. Even though many companies are still receiving customer orders and have transportation lined up to deliver on them, they are struggling to execute on all of the activity required to get the appropriate inventory into the correct trailers. This is causing transportation delays, which trickle downstream to affect nearly every part of the overall supply chain. To help shippers deal with many of these issues, new (and old!) vendors are popping up to automate different warehouse processes. In consumer goods, systems like AS/RS help to automatically store and retrieve inventory, reducing the traditional forklift congestion going to and from racks for pallets. Layer pick systems are automating custom pallet building, saving on the number of case pickers required through the facility. Automated forklifts are transferring inventory from racks to staging, reducing the human error often associated with retrieval using a forklift, clamp, or reach truck. In e-commerce or direct-to-customer distribution centers, tote sorting systems, conveyors, goods to picker systems, and robotic arms have helped to automate much of the pick and pack operation that has traditionally been done by human labor with the help of specialized equipment (forklifts, clamp trucks, put walls, and pack lines!). A Man, a Dog, and a Long Way to Go If you were to speak with any Director or VP of logistics at a large shipper, they would wax poetically about their vision for dark warehousing down the road. In that future, automated machines run all warehouse operations, and the only bodies in that warehouse are a man and a

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November 2021

dog. The dog exists to make sure the man doesn’t touch anything, and the man exists to feed the dog. In 50 years, it might be possible. Today, the ugly truth is that most automated systems exist in a process silo, ignoring many of the surrounding warehouse micro-flows. To provide an example for a consumer goods shipper, automated forklifts might be used to retrieve a pallet to staging, but that pallet might sit in the staging area for 12 hours before it’s actually loaded onto a trailer. This consumes valuable staging space for longer than necessary and may cost the site the opportunity to get a different order out on-time-in-full. While the automated forklift is very good at executing the function of pallet retrieval, its actions are not intelligently orchestrated to ensure that it is performing the most positive action at the right time. In short, adding automation to the warehouse does not resolve a more holistic problem that many shippers are now grappling with: how to orchestrate all of this work (both human and robotic)? Creating a Comprehensive Orchestration Strategy with WMS Accelerators Instead of throwing money at conveyors, AS/ RS, and other robotic systems, intelligent shippers are trying to understand the steps needed to best optimize all DC processes holistically. Automating much of the hard-to-find human labor is critical, but equally important is providing a seamless transition process between activities to reduce bottlenecks. To do this effectively many groups are turning to WMS Accelerators such as AutoScheduler.AI, which exist to look across all of the fragmented operations at a distribution center (or campus of distribution centers) and optimize labor, robotics, touches, and inventory to drive efficiency. continued on page 22 Visit us online at

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Robots, Dogs, and the Warehouse of the Future continued...

WMS Accelerators operate one level above robotic systems today, leveraging data from Warehouse Management, Yard Management, Order Management, Visibility, and Production systems to provide a single, unified view of operations. They then take all of that data gathered and use it to “predict” what is going to happen via digital twin technology. This technology takes in the current state from all systems as well as all known shipment and order information and plays the futureforward based on known constraints like labor, inventory, and human or robotic task times. From there, WMS Accelerators create a prescriptive plan to ensure that demand is met while respecting all constraints inside of the building like labor availability, inventory availability, task sequences, and more. This process enables a site to direct work effectively across human and robotic systems, leveraging the strengths of each while simultaneously considering all micro-flows that need to be completed to deliver customer orders effectively. As you begin to create a strategy around automation and labor augmentation, learn from the best shippers in the world by thinking of total site activity optimization, and review the need for a WMS Accelerator moving forward. Keith Moore is the Chief Product Officer at AutoScheduler.AI. Keith is a product strategist interested in impacting the world through innovation. He is focused on bringing machine learning to the supply chain, in both network optimization and warehouse orchestration. He was the past director of product management at Austin’s A-List startup SparkCognition, where he helped raise over $150M in venture capital, scale the company from 10 employees to over 200, and go to market with products focused in the Oil & Gas, Semiconductor, Mil-Aero, Test & Measurement, Retail, and Finance industries. Previously, he was a solutions developer and seed-funding small business evangelist.

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November 2021


Forklift has over 300+ online right now. Enersys now has their used batteries on Forklift.

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2012 Hyster GC080VX 1 Alta Equipment Company Livonia, MI | 248 449-6700 ext. 1898

2015 Aisle Master AM44S The Forklift Pro Pineville, NC | 704 716-3636

2010 HOIST F180-36 Box Car **On Rent** H & K Equipment Coraopolis, PA | 412 490-5311

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A simple, cost effective product to keep stored material out of rack transverse flue spaces • Provides 3" clearance between rack and stored material • Original Fluekeeper® for hand loaded rack, Fluekeeper® HD for full pallet loads and Fluekeeper® HD-S for structural steel rack

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DACS 24 |

November 2021





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