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What’s New

Showcase Supplement

November 2013

Need rack specials? Sizes, colors, or lead times?

Need rack in stock?


View our latest video online

Call for a competitive quote Hi-quality, Hi-Gloss, Powder Coated Racking, made to spec.

Great Push-Back, Pallet Flow, Carton Flow Partners

Still the one the industry TRUSTS!

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West Point Rack’s customer first philosophy pays off by Mary Glindinning

Eight years ago, Terry Sroka and Reva Bily “decided to leave the large corporate world of decisions by committee, meeting after meeting and burdensome policies,” they said. The two founded West Point Rack, a Nebraska company that sells exclusively to material handling dealers. “West Point Rack is a smaller company with a highly dedicated staff. This allows us to ‘turn on a dime,’ respond quickly and to innovate whenever the opportunity presents itself,” said Sroka, chief executive officer. “I don’t want to be one of the biggest rack companies out there, just one of the better ones. Our primary goal is to support our dealers, satisfy their customers, earn trust and be the ‘Vendor of Choice’ for rack products and racking systems.” Company president Bily said if an end-user calls, they refer them to a dealer. “There is nothing wrong with selling direct to the end user, but you don’t do both,” Sroka said. “Draw the ‘line’ and stay on one side or the other. In order to build a good relationship with a dealer and to have him trust you, it is necessary that he really believes that you will not go around him and make the sale direct. Dealers are independent businesses that spend time and money to build up a customer base and the last thing they want to see is a manufacturer go around them and sell to one of their prospects who is shopping price.” Bily grew up on a farm and worked in a packing house and electrical sales before she joined the material handling industry. Customer service is the core of what she does, and the key to growth, she said. Customers want prices and delivery quickly.

She tries to get back to a customer with a standard quote in 15 minutes, she said. The relationship with dealers is built on competitive prices, service and standing behind the product, Sroka said. “If product issues do arise, we address those issues immediately with the goal of creating satisfaction for both our dealer and their customer,” he said. The company sells cantilever racks in light, intermediate, heavy and extra heavy duty configurations, structural pallet racks in galvanized or painted steel and portable stacking racks made to order. “I always look for things when we do specials,” Sroka said. “Does it have any potential of becoming a standard product? That is how we developed a lot of our standard products.” Specialty products made by West Point Rack include bar cradle trucks, drum racks and handcarts. West Point Rack has recently added new products to its line of racks. Included is a new line of reel racks, ranging in height from eight to 12 feet. Vertical racks, which will hold material from 21 inches to 12 feet, feature six-inch deep arms with three shelves made of 14-guage steel. U-Racks, which come with an orange paint finish, can be stacked up to four units high to save space. “The future looks very positive for West Point Rack,” Sroka said. “Our product base is expanding as is our market penetration. We will continue with the business model and plan that has taken us to this point and will continue to move us forward.”

Reprinted from the September 2012 issue of Material Handling Wholesaler, updated 2013


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Material Handling Wholesaler — Still the one the industry TRUSTS!

West Point Rack “We don’t just promise…we deliver!” • Quotes in 2 hours on most requests • Delivery in 2-3 weeks on most orders

For Excellent Service Contact

Reva Bily

Cantilever Racks • Structural Pallet Racks Portable Stacking Racks • Specialty Transport & Storage Products

West Point Rack is one of the fastest growing companies in the industry. Our customers recognize quality products, dependability of service and competitive pricing.

• Quality • Dependability • Satisfaction


Our Primary Goal is to support our dealers, satisfy their customers, earn trust and be the “Vendor of Choice” for rack products and racking systems. We offer a full line of light duty, intermediate duty, heavy and extra heavy duty cantilever racks. We provide multiple configurations of a wide variety of stacking racks. Our structural pallet racks can be configured for a wide range of applications. West Point Rack has the products that generates solutions for your storage needs. We also offer specialty products such as bar cradle trucks, drum racks, hand carts and other specialty transport and storage products. Give us a call at 866.245.3630. We may have what you need. Look forward to hearing from you.

Portable Stacking

Structural Pallet

13591 Chandler St. • Omaha, NE 68138 866-245-3630 • Fax 866-245-3631

November 2013


Visit us online at

Booth #4218

Label Holders Don’t Cost—They Pay They Pay You in Time Saved— Over and Over Insertable Plastic Label Holders, Magnetic Card Holders and Erasable Magnetic Tags offer a quick and easy means of changing a label. Simply re-mark the label and insert into the label holder to change a designation or location. This cost saving system has been around for decades according to Industry Leader Aigner Label Holder Corp., who pioneered the Insertable feature in the 1950’s.

for most label holder sizes from the manufacturer. Print neat and professional labels well in advance or on an “as needed” basis at virtually no expense, in house.

A Label Holder for Every Application! Years of consumer demand for new product development have resulted in a wide selection of Label Holders each designed to solve a specific labeling problem.

the exposed #4 wire to quickly create a labeling solution. • Wire Shelving—This application certainly was the #1 labeling problem of the 1990’s but since solved Aigner’s snap-on “Wire-Rac” label holders. They install easily, have a clear window that protects the label and are bar code compatible. • Steel Shelving & Flow Rack—The largest selection of styles, colors, and sizes available in a wide range of

Organization is the First Priority Every efficient storage facility must know where everything is all the time. This would be much easier to accomplish if products and locations did not change, but they do, and that’s when problems develop. Label Holders are a management tool that help solve these problems.

Protecting Bar Codes is an Absolute Must! Most storage and distribution facilities either use an automated bar coded inventory system or expect to in the near future. Bar codes must be protected from dirt and moisture to prevent an inaccurate scan. This, obviously, would create a major inventory discrepancy or possibly a lost customer. A clear, plastic label holder with a matte, non-glare, finish ensures scanning compatibility and protects the bar code.

Print Professional and Cost Effective Labels In-house Additional savings can be accomplished by utilizing standard or optional pre-perforated, 8 1/2” x 11” Laser/Ink Jet Compatible Insert Sheets. These are supplied with simple printing instructions in a standard word processing format and are available


| November 2013

Look for a time tested Self-Adhesive backing for the most permanent and lowest cost application. Keep in mind that the label holder’s insertable feature allows for easy label relocation. Magnets, in a wide range of sizes and strengths, increase the versatility of a label holder system, but at a higher cost than self-adhesive. Hook & Loop Fasteners such as “VELCRO®” are more aggressive than magnets, work well on non-metallic surfaces, but again, significantly increase the cost. Finally, for any relatively high volume application a custom made snap-on extrusion may be the best solution.

Custom Sizing Bin•Buddy’s label holder


Bin•Buddy’s label holder for totes

Wire•Rac label holders

Cost Justification is Easy Whatever the initial investment is for a label holder system, it has been well documented that the pay back in materials, labor and overall efficiency, will be justified by; • Ease of normal label changes; • Cost savings of 50% in materialseliminating, expensive, hard to remove self-adhesive labels • 65% minimum savings in labor to apply and remove self-adhesive labels-no more shelf clean up time.

Backing Options Complete the Decision-Making Process

Custom Sizing can be a major benefit to the end user. Why pay for a longer than necessary standard length when most label holders can be fabricated to the exact length required, at a significant savings in both materials and labor. The height (or width) dimensions are generally restricted to standard sizes due to the high cost of extrusion dies {tooling} along with high minimum run quantities. It makes a whole lot more sense to change the label size rather than to create a new holder.

Return on Investment Hol•Dex

Slip•Strip label holder system • Aisles—Insertable label holders mounted on the face of racks or shelving uprights and ceiling hung signs start the warehouse mapping process. • Pallet Racks—3” x 5” or 4” x 6” side or top loading insertable label holders, preferably bar code compatible like Aigner’s popular “Superscan‚” design are the most popular choice. • Wire Mesh Decking – If the waterfall limits your labeling capabilities, Aigner’s “Adapt-A-Strip” snaps on to

Write•On Magnetic Tags prices. No product has out performed Aigner’s original “Hol-Dex‚” for this application. After more than fifty (50) year’s of market exposure “Hol-Dex‚” remains Aigner’s most popular style. • Retail Shelving—Retailers change bar code labels and prices frequently and prefer a bottom loading design that also accommodated Point of Purchase messages. Aigner’s “Slip•Strip” label holder system was developed specifically for this application and is available in a “clip-on” design for shelf channels or a self adhesive style for flat surfaces. • Plastic Bins & Totes—Aigner’s “Bin•Buddy’s” label holder features a new space age adhesive system, which will permanently adhere to any plastic – a “New” solution to an age-old problem.

This is what it’s all about! At what point does your investment in label holders start to pay monetary returns? Calculate the total savings in time and materials and consider the contribution to productivity from an overall better working environment. The results of case studies performed with major retailers confirm that the return on your initial investment will occur within a twelve (12) month period.

Where Do We Buy Label Holders? Find them in most National Industrial Supply Catalogs and at over 2000 material handling dealers Nationwide. For further information, contact Aigner Label Holder Corp.

Aigner Label Holder Corp. 218 MacArthur Ave. New Windsor, NY Toll-free: (800) 242-3919 Web:

Material Handling Wholesaler — Still the one the industry TRUSTS!

AIGNER Look to the Leader in Label Holders! Aigner has the solution for most every labeling need: Famed Hol•Dex® on shelves, bins, drawers. Hi•Lo® on shelving above or below sight-lines. Wire•Rac™ on wire shelving. Magnetic Cardholders for instant adhesion on metal. Super•Scan™ for scanable display on pallet racks. FREE Open•Edge™ for easy label Samples! insertion on industrial shelving. Write-On Magnetic Tags for use with wet erase markers. And the New Tri•Dex™ for plastic bins with label slots.These quality products assure you easy-read identity with long-life durability. All paper inserts are now laser/ink-jet compatible. Call or go to for our catalog and nearest dealer.

Slip •Strip™ Wire•Rac™ Magnetic Card Holder Tri•Dex™ Tri•Dex™

Magnetic Write On Tags

Hol•Dex® Super•Scan®

It’s Aigner for the Highest-Efficiency Label Holders Top to Bottom.

Aisle Sign Kit


Floor Labeling System

That’s labor-saving and cost-cutting

They provide accurate bar code scans, easy reading, label protection and can be readily changed. For the BOTTOM, the new Aigner permanent floor labeling kit offers floor identification that’s easy to apply, simple to update and virtually indestructible. In all areas, you’re spared the replacements and messiness of self-adhesive labeling.

From Top-to-Bottom, Aigner now provides you with most efficient, effective warehouse labeling available!

efficiency. It starts at the TOP with customized, inter-changeable aisle label holders that snap in and identify locations at a glance, when they are laser or ink/jet printed. Change them for the cost of paper! Our matte finished, clear Super•Scan® label holders are ideal on pallet racks right in the MIDDLE of the action.

Aigner Label Holder Corp. 218 MacArthur Avenue New Windsor, NY 12553 Tel: 1.800.242.3919 Fax: 845.562.2638

Call for a FREE Catalog or Samples! November 2013


Visit us online at


| November 2013

Material Handling Wholesaler — Still the one the industry TRUSTS!

November 2013


Visit us online at

AMERITYRE Move it Safe

Move it Fast

Move it Flat Free





©2013 Amerityre Corporation. All rights reserved.


| November 2013

Material Handling Wholesaler — Still the one the industry TRUSTS!

We have the tires for forklifts, lifts, trailers, carts, riggers and more. Rhino Rubber, LLC is a global distribution company that provides quality industrial tire products and services. We are looking for dealers and distributors to be a part of the Rhino team that represents “Excellence in Service” with a commitment to the principals of continuous improvement, quality and competitive products. Our team will take the “pain” out of the supply chain process.

Move it exclusively…MOVE IT ON RHINO. Contact us today to become a Rhino dealer or distributor. Easy to Find...Tough to Beat.

234-678-7863 • Toll Free: 877-744-6603 Fax: 888-480-8611 • Rhino Rubber Warehouse • 1075 Jenkins Blvd • Akron, OH 44306

November 2013


Visit us online at



Rest Assured. Worry less about your material handling products and more about the things that matter most with Cascade’s PERFORMANCE™ two-year warranty. Leading the world in quality material handling products for lift trucks. 10

| November 2013

Cascade is a registered trademark of Cascade Corporation. ©2013 Cascade Corporation. All rights reserved.

Material Handling Wholesaler — Still the one the industry TRUSTS!



Our PERFORMANCE ™ Pledge to You: Cascade has always been the global leader in the material handling industry, now we’re raising the bar with our PERFORMANCE™ two-year warranty program. Our new warranty program reflects our confidence in the materials, manufacturing and design of our products. 1. Premium attachments. We stand behind all of our products and manufacturing processes, so you know you’re getting the best. 2. Built for life, warranted for two years. Rest assured, our products are designed and manufactured to stand the test of time. 3. Higher standards…lower total cost of ownership. The finest in workmanship and service equals the greatest value for our customers. 4. Genuine Cascade parts. Covered by the same two-year warranty as our attachments. Every Cascade genuine part is made of only the best materials and manufactured to the same rigid specifications and strict quality standards as the original part that came with your attachment. This ensures that all your Cascade genuine parts will not only fit properly, but will continue to perform with reliability in demanding applications.

For more information about Cascade’s new PERFORMANCE™ Two-Year Warranty Program, or to learn how Cascade material handling products can help your business, call 800 CASCADE (227-2233) or visit

Cascade is a registered trademark of Cascade Corporation. ©2013 Cascade Corporation. All rights reserved.

November 2013

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Visit us online at


3851 S. Santa Fe Ave.

• Los Angeles, CA 90058

888.246.7074 • 323.588.4261 12

| November 2013

Material Handling Wholesaler — Still the one the industry TRUSTS!


STRONGER. SAFER. SMARTER. The TubeRack System’s dualmovement frame allows flexibility both front-to-back and side-to-side giving it the ability to withstand impacts and seismic events more safely with your product design. Its horizontalbolt-together modular design handles more capacity with less steel in many instances, while reducing the stress on the slab. This all-new modular design also allows for future flexibility and lower freight costs.

Booth 6740

3851 S. Santa Fe Ave • Los Angeles, CA 90058 • TOLL FREE: 888-246-7074 • PHONE: 323-588-4261 November 2013

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The New Movement in Powered Lifts

Stacker Functionality with Two-Wheel Truck Simplicity Lift’n Buddy™ elevating hand trucks combine the lifting capabilities of an electric powered stacker with the convenience, simplicity and ease of transport of a common two-wheeler.

Just push a button and Lift’n Buddy’s platform lifts or lowers loads up to 350 lbs. to eliminate bending, stretching and awkward repetitive motion when loading and unloading shelves, workbenches, conveyors, process equipment, delivery trucks, customer vehicles and more. Use Lift’n Buddy indoors, outdoors, anywhere!

You don’t need to replace all your hand trucks, but every worker should have access to a Lift’n Buddy. Recognized for outstanding design

(855) 543-8283 14

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Material Handling Wholesaler — Still the one the industry TRUSTS!

The faster, safer, easier way to transfer loads

between truck beds and loading docks TM


Standard galvanized base/legs on 5,000 and 6,000 lb. units

Higher capacities available

In stock for quick shipment

Ships fully assembled for ease of installation

In pit or surface mounting

New construction or retrofit

Biodegradeable hydraulic fluid

Conforms to ANSI MH29.1

10 Year Structural Warranty

Service any truck bed or loading dock height ...even ground level!

For complete details, architectural specifications, pit diagrams or to download a brochure, visit

800-743-1000 • 207-878-0700 November 2013

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Visit us online at

CASTERS IN MOTION Precision Raceway Casters If you are looking for more than just a standard caster, look no more! The new precision bearing raceway series from Casters In Motion offers the excellence you have been looking for. Designed with a sealed precision bearing in the raceway, this series will offer the smoothest and quietest swiveling action possible. This new design is ideal for medical and food industry applications. The sealed raceway also offers an advantage over the conventional ball raceway in wash down or high temp applications. Available in both ZC RoHS and Stainless Steel options, don’t settle anymore for the normal caster, request the best. Contact us at Casters In Motion to learn more!




• Food Service Equipment • Medical Equipment • Industrial Equipment • Material Handling Equipment • Laundry Equipment • Bakery Racks • Animals Cages

• Precision Ball Bearing Raceway • Sealed Raceway • Corrosion Resistant Zinc Finish or Stainless Steel • Durable High Strength Steel • Thread Guards On All Precision Bearing Wheels • Load Capacity 180 - 400 lbs.

• Total & Directional Lock Brakes Available • Alternative Finishes Available • Thread Guards • Optional Stems Available

Wheel Options




Glass Filled Polypropylene

HT Glass Filled Polypropylene

Solid Urethane

Contact us at 866-858-1022 or by email Aaron Schapker Denny Garness Janel Knies 16

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Material Handling Wholesaler — Still the one the industry TRUSTS!


Creating solutions for your mobility needs


Light Duty Casters Applications • • • • •

Store Fixtures Institutional Carts Medical Equipment Furniture Tool Boxes



• Double Ball Bearing Raceways • Corrosion Resistant Zinc Finish • Self Lubricating & Plain Bore Wheels • Riveted Axle • Load Capacity 80 - 125 lbs.

• Side Brake & Roll Brake Available • Alternative Finishes Available • Optional Stems Available • Thread Guards Available


General Duty Casters • • • • •




Furniture Dollies Store Fixtures Bakery Racks Medical Equipment Tool Boxes

• Single Ball Bearing Raceways • Corrosion Resistant Zinc Finish • Nickel Plated Kingpin • Low Cost • Rivet Axle Standard • Load Capacity 90 - 450 lbs.

• Side Brake Available • Alternative Finishes Available • Thread Guards • Bolt & Nut Available


Medium Duty Casters Applications


• Material Handling Equipment • Store Fixtures • Industrial Equipment • Medical Equipment • Food Service Equipment

• Double Ball Bearing Raceways • Corrosion Resistant Zinc Finish • Durable High Strength Steel • 3/8" Diameter Axle • Load Capacity 100 - 400 lbs.

Options • Side Brake & Roll Brake Available • Alternative Finishes Available • Thread Guards • Optional Stems Available (Grip Ring) • Optional Plates


Medium Heavy Duty Casters Applications


• Material Handling Equipment • Bakery Equipment • Industrial Equipment • Medical Equipment • Food Service Equipment

• Double Ball Bearing Raceways • 3/4” Diameter Kingpin • 1/4” Heat Treated Top-Plate • Corrosion Resistant Zinc Finish • Durable High Strength Steel • 1/2" Diameter Axle • Load Capacity 380 - 1,200 lbs.

Options • Side Brake & Roll Brake Available • Wheel Face Brake Available • Position Lock Available • Alternative Top Plate Sizes Available • Alternative Finishes Available • Thread Guards Available On Some Wheels

Contact us at 866-858-1022 or by email Aaron Schapker Denny Garness Janel Knies

November 2013

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Visit us online at


| November 2013

Material Handling Wholesaler — Still the one the industry TRUSTS!

November 2013

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Visit us online at


visit us online at

The GOLD Standard BATTERYTEST AUTOMATED LOAD TESTER Testing batteries just twice annually,

greatly improves operating efficiency, validates warranties, identifies faulty cells and reduces electricity consumption… all with minimal labor. All test parameters are performed to meet BCI standards for testing motive industrial batteries.



It Just Makes Dollars & Sense! 539 South Main Street, Nazareth, PA 18064 · 610.746.9449 · on-line


| November 2013

Material Handling Wholesaler — Still the one the industry TRUSTS!



BATTFAX When was the last time someone said, “Hey, don’t worry… it’s a good battery.”

With the BatteryTest Automated Load Tester it can be proven.

visit us online at


The most advanced motive battery test system in the world! Providing you with simple, accurate cell-by-cell capacity-testing for motive battery performance and efficiency. • Fully automated and designed to run unattended with detailed cell-by-cell visual display and printed report. • Maintains a computerized history of battery performance. • Test 1, 2, or 4 lead acid batteries simultaneously. • Test different types of batteries from forklifts, AGV, GSE, lift-trucks and rail equipment concurrently.



BatteryTest Equipment

The GOLD Standard Please visit our website and click on this box to watch our movie.

539 South Main Street, Nazareth, PA 18064 · 610.746.9449 · on-line

November 2013

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Visit us online at

is a transportation service company that specializes in the movement of forklifts and heavy machinery with over 32 years of experience Ph 508.991.6660 • Fax 508.991.7330 Richard DeMoranville President

Erin Knowles National Sales

Megan McCaffery National Sales

P.O. Box 79453, North Dartmouth, MA 02747


| November 2013

Material Handling Wholesaler — Still the one the industry TRUSTS!

November 2013

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Visit us online at

Dealers, has your vendor made you look great lately?

Trust UNIRAK for quality Pallet Racking, Push Back, Pallet Flow, Carton Flow, Galvanized Rack We provide competitive pricing and ON TIME shipments

800.348.7225 Call for a quote from stock or racking made to spec. View our latest video online

Current Quick Ship Release 36, 1/1/2013 Get added to our automatic e-mail updates –

November 2013: What's New  
November 2013: What's New