Page 1

An Employee-Owned Specialty Publications International, Inc. Magazine

April 2015

MHEDA’s 60th Annual Convention & Exhibitor’s Showcase April 18-22, 2015

Get quality training with hands-on classes from TVHU More offerings, at more locations to better serve you. Enroll today! toll free (800) 255-4109 |




Fork Carriage Tilt (instead of mast tilt) For higher derated capacity and safe handling at high lift heights

• In lengthwise drive, the HUBTEX DQ series can quickly transport long material through narrow doors and aisles. • In crosswise drive, the HUBTEX DQ series can be used as conventional frontloader.

Capacities from 3,300 to 22,000 lbs

Solid and Robust Lifting Masts

• Circle drive enables a fast turning of the truck.

Proportional Valve Technology

With high capacities and extended load centers


!nfinitely variable variable and and smooth smooth Infinitely operation of all lifting mast functions

Sensitive Single Levers For operation of all mast functions

Diesel/LPG Engine Options With the latest Tier ratings

• Up to 60% faster changeover from longitudinal to crosswise operation compared to competitive steering systems. Saves time, saves money. • Up to 30% smaller turning radius by means of the load wheels. Saves space, saves money. (available for the 3049, 3051 and 3052 series)

Indoor and Outdoor Application For combined or pure outdoor use

Fourway Technology Allows lengthwise, crosswise and circle drive

3 in 1

Hydrostatic All-Wheel Drive

Frontloader, Sideloader and Fourway Sideloader

Ensures optimal traction on gradients and in all weather

As the exclusive distributor of Hubtex sideloaders in North America, Design Storage & Handling, Inc. offers a dedicated team of sideloader experts to tailor any model of the world’s largest and most complete range of long load handling equipment to your specific application. Our nationwide support team is backed by the single largest sideloader replacement parts inventory not just in North America, but anywhere in the world!


olesalerDSH3050.3.13.indd 1

(800) 548-2839

(540) 898-8636


April 2015 • Vol. 36 No. 4


Bottom Line

What does it all mean?


Human Element

Garry Bartecki

Justin Scerbo, Caliper Corp.

What are the truly meaningful differences between men and women leaders?

Cover Story ulture that rocks! 4 CMHEDA’s 60 Annual Convention th

& Exhibitor’s Showcase



Sales Trends

The Annual sales meeting

Material Handling Wholesaler: (ISSN # 2155-3467) is published monthly for new and used equipment dealers, equipment manufacturers, manufacturer’s reps, parts suppliers, and service facilities serving the material handling industry. Editorial opinions expressed herein are the author’s and do not necessarily reflect the opinions of Material Handling Wholesaler. All material contained herein is protected by copyright laws and owned by Specialty Publications International Inc.


Your Business Eileen Schmidt


Dr. Rick Johnson

Southworth celebrates 125 years with an emphasis on safety

Industry News 12  Nuts & Bolts

Email: • Material Handling Wholesaler reserves the right to reject or cancel any advertising for any reason, at any time. Advertisements that simulate Material Handling Wholesaler editorial matter in appearance or style or that are not immediately identifiable as advertisements are not acceptable.

SUBSCRIPTIONS: Third class subscriptions are free to qualified

24  Shifting Gears

firms. First class: $89.95 per year. Foreign First Class: $415 Surface: $310 per year. Mexico and Canada Surface $145 Airmail $175. Single copies: $10.00 each.

Reader Resources

Columns 8

Dean Millius General Manager/Publisher Alva Coffman Account Executive Kathy Regan Editor Hobie Wood Production Manager Valerie Vorwald Graphic Designer

John Walker

Customer satisfaction and how it relates to dealership market share!


22 Classified

38 New Products

46  Source Directory

50 Advertiser’s Index

In the next issue ... Increase safety by controlling materials-handling risks. Material Handling Wholesaler, P. O. Box 725, Dubuque, IA 52004-0725 Toll-free: 877.638.6190 Phone:563.557.4495 Fax: 563.557.4499

Visit us Member of

MOTOR TECH, INC. Specialists In Remanufactured Lift Truck Motors & Parts • • • •

Large Inventory 24 Hour Turn Around Competitive Price Same Day Shipment on Stock Motors • Six Month or 750 Hrs Warranty • We are now rebuilding Raymond gear boxes. Call for price and availability OLLAR $ $ TOP D Model te a L r Fo ores Motor C

MOTOR TECH, INC. 419 Interstate Rd, Addison, Il 60101


Fax 630-543-1972

Now Accepting Visa & Mastercard

April 2015


Cover Story

MHEDA’s 60th Annual Convention & Exhibitor’s Showcase April 18-22, 2015 San Antonio, Texas 1955. Young people were looking for a voice and they found it in the rebellious music of Elvis Presley, Jerry Lee Lewis and Little Richard. There was political unrest and a Cold War. Television was an emerging technology giving the world a new place to gather. Celebrities such as Marilyn Monroe, Marlon Brando and James Dean became influencers on how people view the world. Leaders from the material handling industry gathered for MHEDA’s 1st Annual Convention. The world was a different place. Or was it? 2015. Young people are looking for a voice and they are finding it through social media. Unsettled governments and troubling world events dominate the headlines. Fascination with celebrities has never been higher (ever hear of Kim Kardashian?). Leaders from the material handling industry will come together for MHEDA’s 60th Annual Convention. As much as the world has changed, it has stayed the same. For material handling business success, it is essential to pay attention to timeless factors: connecting with the next generation of employees and customers, adapting to new technology, keeping your pulse on world events and gathering with your industry peers. MHEDA invites you to join us April 18-22 in San Antonio, Texas for our 2015 Annual Convention, “Culture that Rocks.” 4

April 2015

What is the culture at your company? Are your people excited to come to work? Are they pumped up to serve customers, make deals and generate revenue? Is there energy in the halls? Smiles on face? A feeling of enthusiasm? To help our members create this winning culture, MHEDA has designed a convention agenda of forward looking speakers who can help you recruit new employees, better manage your current team and gain an understanding of new technology tools to help you get more done. Beyond the presentations, this event includes an exhibitors’ showcase featuring over 80 companies who have the products and services you need to serve your customers. Most essential of all is the crucial networking you will achieve with over 500 of your peers in just a few short days away from the office. So make plans today to be part of this powerful industry event….we promise you a rockin’ good time! Outlined below is a list of convention presentations. For more event details, read reviews from your peers about last year’s convention, and to see who is already registered, visit - or call 847-680-3500.

Dealers: Our job is to make you look great. Seeing is believing. ...your racks look great as ...received many compliments ing, Inc. h that Shelv Unirak w o n k u o our new d to let y d Looking forward to future Just wante eir installation of wonderful job an th a d id res) tu ic p w complete (Phase I). They d a fe installations ks attached pallet rac g reat. (I k m o e lo th s n k o nts your rac mplime and many co irak’s infor mation d e iv e c e n r U e s. v n d a o n h We o frie assed tion to tw ur nd have p already a c. contact infor ma stallations in o in . In rs e , a r g e y in tu fu few Shelv rward to lans over the next fo g in k o p Lo III ge paint nd Phase and oran g of e lu b f Phase II a o kin lors e are thin is your co uestion – y in spray cans? W e to have them q k ic u q A ng iall commerc lving blue and ora available e sh t e v ri r u painting o to our racking. ur last ar nd the to ver look simil ou time a y ne r a c fo e in w a you ag sale. If e k n th a d you th n I n a Todd and ade the difference ondary source whe ucts, d c m ro se it p a ipping year … even as business, rapping, sh all! help your a jam, with steel st never hesitate to c in se a e etc., ple might b products, protection


rds, Best rega aapala John A. H

pany -1062 taple Com ivonia, MI 48150 Budget S L | BudgetS , t. 8 C 8 9 d 5.8 fiel 2 h ic .4 4 R 3 1 7 7 126 | Fax 25.1212 Tel 734.4

Convention Offer - FREE sunglasses in San Antonio We’re sponsoring the New Members Party. Say hello after or anytime during the convention.

7 NEW Beam Profiles NEW – Summer 2015! Better match capacity / price point

See the value in a vendor that cares.

Look great with FREE shades! (convention guests - mens/womens Columbia, Nine West, Dockers - more)

Quick Ship


(All new website - take a look!)

April 2015


Cover Story

Keynote presentation: Culture that Rocks, How to Amp Up Your Company’s Culture If you’re a fan of unpredictability and thinking about things differently, come hear what all the noise is about! MHEDA is excited to welcome Jim Knight, former head of Training & Development for Hard Rock International, as our 2014 keynote speaker. This high energy session is designed to revolutionize your company’s culture…all told through the spirit of Rock ‘n’ Roll.

What in the world is going on? In order to manage effectively, you must know what trends are happening, how they will impact the economy, and what opportunities they may generate. Presenter Herb Meyer, former Special Assistant to the Director of Central Intelligence and Vice Chairman of the CIA’s National Intelligence Council, will discuss key trends in politics, economics and culture.

Rock Star Selling: Selling Value in the New Economy An entirely new set of sales competencies are required to win business. Discover how the best sales organizations are meeting the expectations of sophisticated customers; explore proven habits of today’s top producers and learn practical ideas you can immediately leverage to drive growth. Presenter Ryan Estis, former chief strategy officer for McCann Worldgroup advertising agency NAS, brings a fresh perspective to the world of selling.

Building Next Gen Enterprises for a Next Gen Workforce Many of our organizations still operate from an industrial age management model. Presenter Seth Mattison, Founder and Chief Movement Officer of FutureSight Labs, advises many of the world’s leading brand and organizations on the key shifts happening around talent management. In this session, you will gain a road map for anticipating the management challenges that will demand fundamentally new thinking.

Roundtable discussions Discuss the challenges and opportunities that matter most to you and learn how others in the industry are handling the same issues.

How DO They Do That? Secret Tech Weapons Discover how to use free and bargain technology tools you never knew existed to create professional quality graphics, help your office run smoothly and wow your customers.

Presented by Beth Ziesenis, Author and Speaker, Your Nerdy Best Friend

Workforce Planning Review the challenges companies face in hiring and the importance and effectiveness of Workforce Planning. We’ll also review what the recruitment landscape will look like for Forklift Technicians and Sales Engineers over the next five years.  resented by Jason Bartusch and Brendan O’Neill, CareerBuilder and P EMSI, Economic Modeling Specialists Intl.

Growth as Strategy – Member Perspective Hear from a MHEDA Member who will share insight based on personal experience in managing growth. Learn tips on how to successfully navigate growth as a core strategy. Presented by Jerry Weidmann, President of Wisconsin Lift Truck


April 2015

Engaging the Next Generation of Customers We’re witnessing the greatest fundamental shift the world has ever seen in the way we organize, collaborate and contribute. Learn actionable tools to foster loyalty amongst the next generation of customers.  resented by Seth Mattison, Founder and Chief Movement Officer of P FutureSight Labs

Workplace Violence: Recognition & Prevention Workplace violence takes its toll - physically, emotionally, and monetarily. We must train employees to recognize preincident indicators and report them BEFORE something occurs. Gain a clear understanding of the existing problem and best methods of prevention. Presented by Carol Dodgen, Owner, Dodgen Security Consulting, LLC

Social Media & Search Engines Asking yourself why your company should have a Social Media presence? Learn why it is important to boost your search engine ranking and gain tools to help assess where you are now and how to improve. Presented by Brian Bluff, President, Site Seeker, Inc.

Unique Dynamics of a Family Owned Business – Member Perspective Working with family members presents some interesting challenges. A fellow MHEDA Member shares his insights and lessons learned while working alongside his family. We’ll also discuss transitioning the business from one generation to the next. Presented by Buddy Smith, CEO, Carolina Material Handling Services.

Tech Tool and App Exchange Many professionals have their favorite time-saving, productivity-increasing technology secrets. This interactive session gives you the opportunity to introduce your favorite technology tools to your colleagues. Presented by Beth Ziesenis, Author and Speaker, Your Nerdy Best Friend

Culture: The Key to Performance – Member Perspective A dealership’s culture is essentially how the people in the company think, how they feel and how they operate. A fellow MHEDA Member will present his perspective on culture and provide you with insights to improve employee performance by enhancing culture. Presented by Bill Ryan, President, LiftOne

CRM 101: What You Need to Know CRM can help wholesaler-distributors drive business results, improve sales experience and deliver a high-impact customer experience, but only if it is implemented with forethought and discipline. CRM is also one digital tool among others, and the best results are often gained when designed to work with strategies for distributor e-commerce, social media, data and analytics, mobility and multichannel sales and marketing. Presented by Mark Dancer, Author and Vice President of Global Channel Management at Henkel Corporation

MHEDA grows material handling distributors into industry leaders through exclusive networking, educational and business development opportunities. See how at or call 847-680-3500 today!

Successful fleet managers maintain their batteries.

Fill in 30 Seconds • No Acid Exposure • Accurate Electrolyte Levels

Call Flow-Rite today to hear how single-point watering systems can make your operation more successful! 616.583.1700 ● w w w.f l ow- r i te . com

April 2015


Aftermarket John R. Walker

Customer satisfaction and how it relates to dealership market share! Customer service (satisfaction) is an attitude that must be displayed by every employee within the dealership. It is not a separate department within the dealership. It is the whole dealership. World-class customer service requires that everyone within the dealership consistently provides superior customer service to the dealership’s expanding base of customers. There is no room in any organization for those who believe that the customer is the enemy! Customers and prospective customers are the absolute lifeblood of any equipment dealership. There is little chance for survival in today’s market place for an equipment dealer without a culture of customer satisfaction. Once any equipment dealership loses the focus of providing a high level of customer satisfaction, customer remorse begins to creep into the customer’s mind. This focused culture must be expressed by everyone within the dealership, from the receptionist to the president. No one is exempt from the development of a strong and loyal cadre of customers. This includes everyone: technicians, truck drivers, administrative employees, counter people, sales personnel, managers, owners, everybody! The term market share is the loosely worded formula which measures the performance of a particular dealer’s unit sales in that dealer’s given Area of Prime Responsibility, versus the like

Quality Fast Certified

units being sold by the dealer’s competition. Herb Kelleher of Southwest Airlines is quoted as saying; “Market share has nothing to do with profitability. Market share says we just want to be big and we don’t care whether we make money doing it!” Too many times for the dealer to achieve his manufacturers’ required market share, the sale will be made at a reduced price. We strongly recommend to any dealer who is interested in understanding more about market share to read Richard Minter’s book entitled: The Myth of Market Share: Why Market Share is the Fool’s Gold of Business. Over the years, market share has become the sword that manufacturers hold over dealers’ heads, if dealers want to continue selling the manufacturers product. We contend that this does not have to be. If manufacturers would be patient and work harder with their dealers to develop a culture of customer satisfaction, then market share would follow and the dealer would see the profit opportunities necessary for them to grow and survive. Industry surveys have indicated that in the equipment market, customers and potential customers are willing to pay a bit more for a product if the customer can be assured that they will be treated as a customer, and that this customer will see a continuation of this treatment and culture after the sale has been consummated.


Flight Systems Industrial Products 1-800-333-1194 •


April 2015

There’s More To An EPS Reman Engine Than Meets The Eye. With EPS, you get the complete package.

One year warranty that we stand behind

Solid reputation in the industry for quality and integrity

Convenient, round trip freight, including prepaid, discounted outbound and return shipping

Knowledgeable application experts who can help you

Outstanding quality control – we do everything in-house

Large inventory of engines in stock ready to ship

Most major brands of remanufactured engines in stock including CAT, Chrysler, Continental, Cummins (B & C series), Deutz, Ford, GM, Hercules, Kubota, Mazda, Mitsubishi, Nissan, Perkins, Toyota, Waukesha and Yanmar. Factory-authorized remanufacturer for Bosch, Delphi, Denso, Stanadyne and Zexel fuel systems. When it comes to remanufactured engines and parts, sometimes what you don’t see is just as important as what you do. At EPS, we’re absolutely committed to delivering the best quality reman engines and parts available anywhere. At the same time, we also want to make it easy for you to get what you need as quickly as possible, so you can get back to work. That’s why we provide so many “extras” that are all part of the deal when you do business with us.

³ More than 500 remanufactured engines in stock, ready to ship. ³ A wide array of reman parts, pumps and injectors, and overhaul kits. ³ More than 35 years in business – one of the industry’s oldest, largest and most reliable suppliers. Call us for expert advice!

Call 1-800-374-7522

Cores Wanted

April 2015


Aftermarket We have studied and read customer surveys performed by the equipment industries for well over 40 years. Despite all the seminars, books and discussions on customer service, indifference continues to lead the list of reasons why customers continue to leave one supplier for another. Indifference can be basically defined as an attitude of not caring. World class equipment dealers long ago began their focus on this one difference between themselves and others. So where do we begin? Superior customer service develops strong customer satisfaction. Customer satisfaction is how the customer views their relationship with the equipment dealer; who by the way is the manufacturer’s customer. It is what makes the customer want to come back time and time again for the dealer’s superior service. Customer satisfaction is a genuine feeling that the dealership cares for the customer after the sale has been made. Customer satisfaction is a caring attitude expressed by the dealership and all the dealership’s personnel toward the customer. Customer retention is earned through customer satisfaction and builds customer loyalty toward the dealership. Listen-up all you manufacturers: Customer loyalty builds market share! It has been estimated that equipment dealers spend six times the amount of money to capture a new customer versus what they spend in keeping that same customer loyal to the dealership. Is the equipment dealer’s emphasis misplaced? Customer retention means financial success for the equipment dealer. Losing a customer carries a cost five times the annual value of that customer’s yearly account to the dealership. We maintain that

how you satisfy the customer’s needs after the sale determines customer retention over the long run. I will use the words of an equipment dealer who I believe is a true world-class dealer. He states that their dealership’s major reason for success in customer retention and loyalty is: “Hiring people with a customer focused attitude and then help and encourage them to continue the development of this attitude through praise and training and more training.” He points out that most dealers hire people that can do the nuts and bolts side of the position very well, but some dealers never ask a potential hire what does world class service look like to them? The dealer goes on to say that you can train people on what a culture of customer service means, but to be the best it must be part of the prospective hire’s character. Believe it or not, I once met a service manager who absolutely loved his job, and the only thing he disliked about it was he constantly had to deal with unhappy customers. Talk about a “square peg in a round hole.” In most cases, in any dealership absolutely no one has more employee and customer contact over the phone or face-to-face than a service manager. If a potential hire for service management has poor people skills, don’t hire him no matter how great his technical skills are. How many times in the last ten to twenty years have we written that the department with the greatest opportunity for increased sales and the greatest opportunity for increased profitability is the service department? At the same time we are writing or discussing this with dealers we are also pointing out

Connell Equipment Leasing Company 200 Connell Drive, Berkeley Heights, NJ 07922

A Division of Connell Finance Company, Inc.


2009 LINdE h35d

17,000 lb. cap, 103”/122” std. LPG, 72” forks

5,500 lb. cap, 90”/131” FFL diesel, rotator, 48” forks

2008 CATERpILLAR C6500 2011 CATERpILLAR dp70E 6,500 lb. cap, 84”/185” Tri SS/FP, 54” forks

14,000 lb. cap, 132”/179” std. dual pneu, SS, 48” forks

2006 jLg 400S

2010 yALE gLp060Vx

2009 TOyOTA 7FdAU40

2008 yALE gdp050Vx

500 lb. cap, 40’ straight boom 8’ platform, dual fuel

6,000 lb. cap, 91”/130” std. LP, SS, 42” forks

9,000 lb. cap, 82”/120” std. diesel, FP, 42” forks

5,000 lb. cap, 84”/194” mast SS, 42” forks

2007 TAyLOR TN520S

2012 hySTER S50FT

2010 hOIST FKS11

52,000 lb. cap, 174”/106” std., diesel, FP, 48” forks

5,000 lb. cap, 82”/189” tri LPG, bare front

22,000 lb. cap, 98”/99” mast SS/FP, 56” forks

Visit Our NEW Website To See All Of Our Inventory:

www. UsedForkTrucks .com

2011 LINdE h50d

2010 dOOSAN d70S

2009 yALE gdp120Vx

10,000 lb. cap, 96”/124” std. diesel, SS/FP, 48” forks

15,000 lb. cap, 152”/217” std. SS, 44” forks

12,000 lb. cap, 90”/111” std. diesel, bare front

908-673-3700 ext.317 Fax: 908-673-3800 10

April 2015

Aftermarket that service generally provides the dealership with the lowest contribution to total sales. When a dealer is hiring or replacing a service manager, the greatest concern should be finding an individual with people skills, while at the same time is able to develop throughout the department the customer service and customer satisfaction culture with all employees. Is there a correlation to all this? Do you, the dealer principal and your sales personnel, show an attitude of indifference to your service department? Is the indifference picked up by the customer and yes, by all the employees in your shop? Could it be this indifference that causes customers to search elsewhere when they are having repair work done on their equipment? Many times in discussions with equipment sales personnel we ask why they don’t discuss the dealership’s ability to provide quality service to the customer. Understand that the customer’s number one concern when buying a piece of equipment is unscheduled down-time! Customers want to know that your dealership is going to be there for them after the sale. Surveys consistently express the fact that customers want to know that their equipment is going to be fixed right the first time, on time and at a competitive price! Unfortunately, too many times the sales person replies to our question by saying figuratively: “I’m not sure I want to tell a customer we can do that because I am not sure our shop can perform at that level!” With this reply, remember what was said on the Apollo 13 flight: “Houston, we’ve got a problem!“ We must continue to emphasize customer satisfaction, customer loyalty and customer retention. These all lead to the equipment dealership’s financial

strength and to those so loved words manufacturers like to throw at dealers: increased market share. All are interrelated to that single phrase: customer service! Those equipment dealers who have achieved world class service status recognize that customer service is not a department. It is everyone from top to bottom within the dealership working together to create that culture that defines true customer satisfaction. Special Offer to Readers: We have a publication entitled: Enhancing the Customer’s Buying Experience. This document shows you how to create a customer for life culture within your dealership, how to bring customers back time and time again to buy from your dealership and provides basic but profitable ways to create market share. Along with this document we will email you, free of charge, a second document entitled: Customer Satisfaction is Customer Loyalty, is Customer Retention is Dealer Financial Strength, and Higher Market Share. Simply e-mail your request for these two publications, stating your name, your dealership and your dealership’s location, as well as your product line, and the documents will be sent via email to you along with an invoice in the amount of $16.99, which you will pay after the material has been received. If, after receiving the materials, you are not satisfied, simply e-mail us telling us of your dissatisfaction and withhold any payment whatsoever … simple enough? Our email address is: John R. Walker is president of Aftermarket Services Consulting Co. Inc. E-mail to contact John.

What’s the difference?

Good question. 800-255-4109 •

April 2015


Nuts & Bolts Acquisitions, expansions & other business news

Reddaway launches new guaranteed Friday to Monday service Reddaway is proud to announce the launch of its new guaranteed Friday to Monday service, accelerating Friday two-day shipments to next-day delivery on Monday by 3:30 p.m. This new service benefits shippers who are now using second-day lanes and need to speed up their delivery time. The Guaranteed Friday to Monday Service expands the broad Reddaway portfolio of guaranteed and expedited services. “This new guaranteed service is perfect for customers who need assurance that shipments deliver on Monday,” said Reddaway President and CEO, T.J. O'Connor. “By accelerating Friday two-day shipments, we've created a new next-day service that is a great alternative to air freight or dedicated expedited services.” Reddaway's range of guaranteed services includes guaranteed Friday to Monday by 3:30 p.m., guaranteed before 9 a.m., guaranteed before noon, guaranteed before 3:30 p.m., guaranteed window and expedited to help customers identify the best solution to meet their freight transportation needs.

ew a n of e r a ad tor We tribu ® thre dis ERT stem E-S al sy TIM new re

UNARCO purchases Creative Storage Systems Unarco Material Handling, Inc. is excited to announce the recent purchase of the assets and intellectual property of Creative Storage Systems (CSS) which manufactures and engineers gravity flow systems for the material handling industry. UNARCO will launch a new division, Concentric Storage Systems, which will feature these engineered designs for carton flow and pallet flow storage options. The Dura-Flo™ and D2™ low-profile lines will combine with UNARCO’s RhinoTrac™ and CartonTrax™ designs to provide customers with the most complete carton flow offering in the industry. The ease of pre-assembled, drop-in lanes, combined with patented maintenance-free wheels and selflubricating axles provides smooth flow with virtually no hangups. Dura-Flo™ product lines offer a wide variety of attachments, including extension feet for mounting to any manufacturer’s carton flow support beams.

More Nuts & Bolts on www.MHWmag .com

We make engines our business, see the difference


GRINDSTAFF Engines Inc. engines

new cylinder head with valves IN STOCK! Mitsubishi – Models 4G54, 4G63, 4G64 Mazda – Model FE & F2 GM – Model 153 & 181 and 2.2 & 2.4 Nissan – H20-II, H25, Z24, K21, K25 and TB42 Toyota – 4Y Volkswagon – 1.9 Diesel

✓ Professional Staff ready to help answer questions, fast quoting service and the know-how to get the job done right the first time. ✓ Pre-arranged freight discounts.

many engines in stock for immediate shipping

✓ ALL engines are “hot run” tested assuring a quality product when it leaves our facility. ✓ Centrally located in the Midwest for convenient shipping.

Perkins • Continental • GMC • Cummins • Hercules/White • Chrysler • IHC • Waukesha • Mitsubishi • Peugeot • Nissan • Wisconsin • Toyota • Mazda • Ford • Allis-Chalmers

new • rebuilt • exchange

NEW & IN STOCK NOW! TB45 Nissan engine assemblies

1041 S. Vista Ave. • Independence, MO 64056 Call Rick or Dedee • Toll-Free: 800.896.7676 • Phone: 816.796.7676 Fax: 816. 796.6053 E-mail: • 12

April 2015

Nuts & Bolts

YRC Freight affirms commitment to America's heroes

In an effort to affirm its pledge to support and hire those individuals who have served in our nation's military, YRC Freight celebrated its commitment with an event at its Charlotte, N.C. terminal on February 9th. The event underscored YRC Freight's pledge to assist and support America's heroes to find their place in professional civilian careers. Having joined forces with some of the top agencies in the country when it comes to supporting veterans, YRC Freight is proving that it is serious about its mission to provide career opportunities to the military and has partnered with a number of veteran organizations, such as Hiring Our Heroes, Partnership for Youth Success (PAYS), VA-US Department of Veteran Affairs (VEC-Veterans Employment Center), Employment Partnership Office (EPO), Employer Support of the Guard and Reserve (ESGR), Soldier for Life, Marine Executive Association, U.S. Department of Labor Veterans Employment and Training Services (VETS) and 100,000 Jobs Mission.

Universal Hanging Bins

Plastic Cabinet


PACE-One G2 Top Speed Limiter PACE-One ZSC Zone Speed Control With Multiple Speed Settings

Dot-Lok G2 Transmission Shift Inhibitor Traction Control

Super-Size AkroBin ®

Plug & Play Installation THE AKRO-MILS ADVANTAGE


Safety Systems & Controls, Inc. 800/318-2022

Discover how Akro-Mils’ industry-leading products – System Bins, Super-Size AkroBins, Universal Hanging Bins and Plastic Storage Cabinets – can add efficiency to your storage, organization and material handling application! Made in the USA.

800.253.2467 ©2015 Akro-Mils/Myers Industries, Inc. #AKM484

April 2015


Nuts & Bolts

Combilift announces $50 million new manufacturing facility

its plan to double its current $190 million turnover over the next five years. The majority of the 200 new jobs to be created will be for skilled technicians and design engineers and a further 200 jobs will also be created during the two year construction period of the new facility. Combilift has recently purchased 100 acres of industrial zoned land where the new purpose-built, 430,000 sq ft., Greenfield manufacturing site will be built. This will include a dedicated Research and Development building, adjoining administrational offices and will be more than double the size of the company’s present manufacturing facilities

Combilift Ltd. will be investing $50 million over the next two years in a new manufacturing facility in Ireland, which will also create 200 additional jobs over the next five years. This announcement was made by Irish Prime Minster Enda Kenny along with the Irish Minister for Jobs, Enterprise and Innovation Richard Bruton on a visit to Combilift’s current headquarters in Monaghan, Ireland on Friday February 6. This expansion will enable Combilift to proceed with

Used parts Great deals on hard-to-find, early & late model parts for most makes and models

Please call

FORKLIFT PARTS CO.,INC. 8 0 0 . 4 4 1 . 3 7 7 1

8 1 7 . 8 4 7 . 7 2 2 7

Fax 817-847-6552 • e-mail:


April 2015

Take the pain out of YOUR supply chain. Join the Rhino Team! Rhino Rubber, LLC is a global distribution company that provides quality industrial tire products and services. We are looking for dealers and distributors to be a part of the Rhino team that represents “Excellence in Service” with a commitment to the principles of continuous improvement, quality and competitive products. Our team will take the “pain” out of the supply chain process.

Join the Rhino Team. Contact us today to become a Rhino dealer or distributor. Move it exclusively…Move it on Rhino.

Easy to Find...Tough to Beat.

Warehouse: 234-678-7863 • Toll Free: 877-744-6603 Fax: 888-480-8611 • Rhino Rubber Warehouse • 275-299 N. Arlington Rd. • Akron, OH 44306

April 2015


Bottom Line Garry Bartecki

What does it all mean? I smell another paradigm shift…..or it just a continuous disruptive process impacting the equipment business that normally operates through a supply chain made up of Original Equipment Manufacturers (OEM’s) and Dealers (that you). Since I work in three different equipment venues (lift trucks, construction equipment and rental equipment) I guess I hear and see a lot of material specific to each venue. The problem is it is all starting to blend together, and you start wondering why you are addressing a certain topic for “this” venue when it belongs with another. Or maybe you read something about venue one and think “Didn’t I just see this re venue two?” For example: • You keep seeing references that “equipment rental” will increase by 30+% by the end of 2018. And then when you review a major rental company’s financial stats you see that 50% of their business is categorized as “industrial.” • Another example may be the request being made by the owner of a lift truck fleet walking into the rental company I work for and asking if we can maintain his fleet. “Of course”, we said. • And it certainly is not unusual for lift truck dealers to be renting construction and ag equipment.


April 2015

• Add the trend of OEM’s to sell direct through national accounts which is a transaction similar to OEM’s selling to rental companies. • Then you hear today that two large Cat dealers merged to form one company that basically covers six states. • Another Cat dealer acquired two other large Cat dealers. • Telematics is changing the way equipment is purchased, maintained, repaired and disposed of. • Certain OEM’s are starting to recondition used equipment back to a zero hour machine which costs considerably less than a new unit. • The overall increase in rental activity scares the banks if “new” rental operations do not have rental savvy management personnel. I could go on and on but no matter what I list here you have to stop and ask ... “Where is all this taking us?” And you? Well, what do we know for certain? • Consolidation will continue. • OEM’s will sell direct if they can. • OEM’s have to have a rental presence.

We Handle It All! Setting the Standard in Material Handling Equipment

As World-Class Designers & Manufacturers of Material Handling Equipment, We Offer:


This one-of-a-kind was just what the customer ordered!

Superior Workmanship • Customized Designs • Competitive Pricing GENERAL PURPOSE TRAILERS Single end fifth wheel, front automotive or all wheel steering capabilities. Our equipment is of heavy duty, all welded steel construction capable of withstanding the roughest punishment.



Our heavy-duty transporters come equipped with maintenance free battery and charger, pendant control, electromechanical drive and steer with laser scan bumpers as an option. We can build to your specifications or ask about our standard models.

Some material handling jobs are so unique that only customized specialty trailers can be used efficiently. We can design and build any size or capacity from the "ground up" the exact trailer to fit your special needs.


Give us your specs, chances are we built a similar unit before and with minor modifications, get you what you need.


Can double or even triple your forklift's capacity.Plus they are extremely maneuverable.



AGV Transporters are capable of fully automatic operation within your plant and are designed to meet your specifications. These high capacity AGV Transporters are equipped with a multitude of performance and safety features.

Our patented PHILLIPS Auto-Dump Bucket will increase efficiency and reduce the cost of handling almost any loose industrial material. Our buckets are available from 1/2 - 20 cubic yards. All operations are handled by the craneman. It cannot be dumped in mid-air or dumped accidentally.

PHILLIPS PRODUCTS Part of the Industrial Sales Group of Irwin Car and Equipment

CHARGING ATTACHMENTS All PHILLIPS Charging Attachments have available quick disconnect hydraulic couplings bolted to the apron. Heat resistant modifications are done to any model of forklift for your safety.


T: 724-864-8900 F: 724-864-8909 Email: Dave Felt at

15142 - Irwin MHW - April Ad.indd 1

3/2/15 April 2015

3:47 PM 17

Bottom Line • Larger dealers mean more efficient dealers with lower costs they can pass along. • National accounts prefer to deal with larger dealers. • OEM’s making investments in dealers. • Technology will drive productivity. • Customers will be attracted to tech savvy vendors. • There are efficiencies waiting to be had. • Outdated technology = employee frustration. • Telematics will change the industry. I think where I am going with this is the bigger, better capitalized entities, able to attract employees with technical knowledge, will do more with less, better communicate with customers and provide customers with the lowest cost of ownership and operation. Can smaller dealers’ compete? Sure they can if they embrace technology and spend most of their efforts providing excellent product support. They may find it tougher to compete on equipment sales, but using rental, parts and service provided by experienced, well trained techs can make the difference. Is it possible that smaller dealers just provide service? How about rental and service? How about rental, only buying used units (20% less than new) for the fleet, and service? How would your model look if you didn’t have the equipment sales drag to contend with? Bet you would be pretty competitive against the other players in your market still trying to sell new units. How about providing service to rental companies and large industrial fleets, and renting them short-term units when they need it?

All I know is this continuing rental surge will eat into the material handling market as more rental companies push their business into the “industrial” market. A little far out this month it seems, but when equipment users learn from their telematics what the true cost of ownership is they may switch more to rental and leave the dealers and rental companies with the risks of ownership and operation. Thus, it is possible the sale of new units could slow putting pressure on OEM’s and dealers. I guess if wanted out before the Big Depression it may be time to address those needs again before you have to invest a lot of bucks in the business to keep up with your peers. Garry Bartecki is a CPA MBA with GB Financial Services LLC. E-mail to contact Garry.

700 FOR 28 DAYS


For $700 a material handling equipment dealer can rent a 36’ long 20,000 lb. capacity aluminum yard ramp. Provide a much needed service to your customers. Ramps in stock for immediate delivery.

We Buy Used Dock Levelers Trades Considered Bay Equipment Co., Holland, Mich., 616-392-1811 or fax 616-392-6238 •





Over 500 Forklifts available! WE’RE NOT BROKERS, WE OWN ALL OUR INVENTORY!



15489 Type: Big Cushion Tire Make: Hyster Model: H155XL2 Year: 2006 Capacity: 15,500 lbs Mast: 124/244T Details: GM LP, New S-S, LBR, 72” Forks

16130 Type: Utility Personnel Carrier Make: Cushman Model: 2100E Commander Year: 2009 Details: Front and Rear Seat, 36V with Built in 110V Wall Charger

14632 Type: Big Pneumatic Tire Make: Toyota Model: 7FDU80 Year: 2004 Capacity: 17,500 lbs Mast: 140/180 Standard Details: Diesel, 3-way, Side-Shifter, 72” Forks, Full Cab

14529 Type: 2WD IC Rough Terrain Make: Mastercraft Model: C-06 Year: 2007 Capacity: 6,000 lbs Mast: 120/168 Standard Mast Details: 3-way, Side-Shifter, 42” Forks, Cat Diesel


Bill Zemak - David Herrera - • Seth Caldwell -

Tim Smith - Vince Strum - • Terry Lee -


for REMAN means... BEST VALUE FOR $SPENT COMPETITIVE Pricing BEST Core Policy - BEST Warranty




April 2015


Human Element Justin Scerbo, Caliper Corp.

What are the truly meaningful differences between men and women leaders? In a recent Forbes commentary titled “Women shouldn’t have to lead like men to be successful,” contributor Roxane Gay discusses Sheryl Sandberg’s bestselling book Lean In and the message she feels it conveys regarding women leaders. “Lean In’s loudest unspoken advice,” she writes, “seems to dictate that women should embrace masculine qualities (selfconfidence, risk-taking, aggression, etc.).” But are these qualities – self-confidence, risk-taking, and aggression – actually “masculine?” In a comprehensive study of women in senior leadership roles, Caliper found that successful women leaders exhibit many characteristics that are similar to those displayed by their male counterparts. However, it was also found that the most successful women leaders have had to demonstrate additional dynamics that help them overcome the challenges faced by women coming up the leadership ranks – challenges that their male counterparts almost never encounter. With respect to traditional styles of leading, planning, organizing, and controlling, good leadership is good leadership. Many of the traits that have generally been shown to be important for leadership success in men were also exhibited by the most successful women leaders in the Caliper study. More specifically, we found that assertiveness, aggressiveness, ego-drive, abstract reasoning, urgency, and risk-taking play as important a role for women leaders as they do for men.

OK, great, so what does that mean? Well, the results show that some of the strongest personality traits of these women leaders closely match what are generally considered to be “male” leadership traits. While these traits have traditionally been viewed as “masculine,” the study reveals that they are actually universal leadership traits embodied by successful women leaders as well as men. While good leadership is good leadership, it is important to note that Caliper did find that the most successful women leaders demonstrate dynamics that allow them to rise above challenges that tend to only exist (or are at least typically more impactful) for women in leadership roles. These challenges include having to take more responsibility for home and family (work/family balance), dealing with unfair stereotypes in the workplace, facing a lack of support at home, overcoming an absence of mentors or role models, and working within a system that was largely designed to conform to the typical needs of men. In order to overcome these challenges, successful women leaders must display ‘supplemental’ traits such as higher levels of resilience, energy, stress tolerance, empathy, self-discipline, and organizational skills. These traits drive them to overcome obstacles and enable them to better understand their direct reports and rebound after failures or setbacks. So, not only do these women leaders show traditionally successful leadership traits, they also demonstrate attributes that are

ZINC PROBLEMS? The Roadrunner Fiberglass cushion press on tire, made in Houston Texas for over 45 years - once again at the forefront of technology and innovation - with less than 0.9% Zinc Oxide in our tires!

Our unique compound of Fiberglass impregnated tires is unique in the world, with customers all over the world from OEM’s and manufacturers to special applications and everyday forklifts! We make over 80 sizes right here in the USA! With a durometer of 72, the Fiberglass non-marking tire is harder than most standard rubber tires while still providing the smooth ride of a traditional rubber tire - keeping operators happy! It’s 0.9% Zinc content will keep the environment happy too!

CONTACT US! WE’RE HERE TO HELP! 4824 Downs Lane, Houston, TX 77093 (713)697-0633 |


April 2015

Human Element especially beneficial with respect to the challenges they face when it comes to long-term career advancement. Overall, Caliper’s study found that successful women leaders display characteristics related to behaviors and skills such as: • Creative problem solving • Intellectual thinking • Resilience • Providing inspirational motivation • The ability to perceive and respond to team members’ needs • Clearly defining expectations • Encouraging employees to take ownership of goals • Offering recognition when objectives are achieved • Enforcing some form of punishment when goals are not met • Comfortable working within established rules and guidelines What’s the takeaway for women leaders? While good leadership traits appear to be universal with respect to being an effective leader, being a successful woman leader requires compensating characteristics to help them overcome challenges that their male counterparts often never have to face. About Caliper - For nearly half a century, Caliper has been helping companies achieve peak performance by advising them on hiring the right people, managing individuals most effectively and developing productive teams. The accuracy, objectivity and depth of our consulting approach enable us to provide solutions that work for over 25,000 companies. To find out more about how Caliper can help you identify and develop people who can lead your organization to peak performance, please visit us at or call us at 609-524-1200. Email to contact Caliper.

To Serve You Better New






Reliable Wholesale Service • Wholesale dependable bids • Prompt payments to your terms • Large mechanic-inspected inventory • Coast-to-coast service

New & Used Guaranteed Parts • Highest quality at affordable prices • Large stock selections • Prompt knowledgeable service • Over 250 used forklifts

OHIO LIFT TRUCK since 1974

NEW WEBSITE 60 Williams St. • Grand River, OH 44045 • Phone: 440.354.1444 • Fax: 440.354.3400

Dealers wanted — Most states AVAILABLE Full line of high quality, high efficiency EagleSmart Battery Chargers  Lowest priced battery chargers in the market – Maximize your profits and competitiveness

 Energy efficient – compared to standard Ferro and SCR Chargers

 Fully automatic

 Three phase – 200-250V and 480V  Full line of chargers also available to dealers including HF, IGBT and Fast Chargers

 Full line of battery management and fleet management systems

 Auto and manual equalize  UL/CSA approved  Available for all battery sizes – 12V-80V, 255Ah to 1200Ah

 Single phase - 110/120V or 200V-250V

Celebrating 29 Yea rs 1986-2015

Ph: 866-848-5400 / 519-653-7979 • Fax: 407-302-4484 • •

April 2015


Classifieds FOR SALE



Economy Hydraulic Scale

TIRES Authorized Dealer

Original & Aftermarket Parts for Most Equip. Original & Aftermarket Parts for Most Equip.

FORKLIFTS & TIRES 713.460.8197 • 800.687.3884

713.460.8197 •• 800.687.3884 fax: 713.460.5941


FM Approved— Class I Division I—Group C, D

Full 2 yr. warranty • Affordable!! Only $950 dealer cost. • LCD readout in LBS or KGS • Accuracy +/- 2% of capacity • Inexpensive option that increases productivity + safety of any forklift!

• Easiest installation of any forklift scale! • Includes: display, bracket, cables, sensor • Hydraulic scales can NOT be damaged in tough abusive applications • Waterproof to IP67 for outdoor usage

Allows driver to add or subtract last load for cumulative weight. Phone: Fax: Email: Url:

(813) 877-4500 (813) 871-6250

Manufacturer: Sroka Advanced Vehicles Year: 2011 Hours: under 300

(10 yr. transformer coverage)

SAVE ON QUANTITY PURCHASE! Used 3-phase chargers also available


Let Wholesaler help your company find the perfect employee!

3 Wheel Design Base Capacity — 5,000 lbs. 83” x 188” Triple Stage Mast 42” Brass Clad Forks 24 Volt Electrical System Includes Battery & Charger

New Single Phase Chargers 36-volt, 750 AH 48-volt, 600 AH other sizes available

FORKLIFTS & TIRES fax: 713.460.5941

Series 1 Workhorse Single Shift rating

(440) 232-1422

Price—$55,000 ea. FOB—Delivered Subject to prior sale

Contact: Russ Hartner, Bell Fork Lift, Inc. / (586) 415-5281

Thursday, April 9, 2015

The Perfect Storm


Making the Most of a Cross Generational Workforce This webinar is designed for anyone who manages or interacts with multiple generations of colleagues in any business or institution. The two-hour online session will be recorded on video, so if you have to miss the live presentation, you’ll have access to the recording on the following day. For more information see page 35.

Register online:

FOR ADDITIONAL 10% OFF Enter promo code: MHW

STÄRKE WANTS YOU! For more information on exclusive Stärke dealership opportunities in your area call or email

1.877.435.4352 x230



April 2015




Specialty Material Handling, Inc.





Portable Stack Racks Flexible Packaging

Bought & Sold, Rentals, New & Used Parts, Appraisals, Technical Support


We welcome export business and also buy scrap forklifts!



A BETTER WAY to reach MORE buyers & sell your equipment faster!

What is Wholesaler's Black Book?

Keep watching for more

800-344-4164 Fax 330-823-8136

Gregg Zdan


(734) 641-1800


Associated with DREXEL Industries since 1972


(515) 264-8868 (888) 516-5091

Specializing in Forklifts, Shelving, & Pallet Racking

BATTERIES WANTED Industrial Forklift Batteries and Chargers In Good Condition!! Call Us With Your Off-Lease Or Fleet Surplus Equipment.


MATERIAL HANDLING WHOLESALER 20 E. 18th St. Des Moines, IA 50316


Wireless Viewing Forklift Camera

• Inexpensive!! Only $900 dealer cost! • 7” color LCD display • Rechargeable battery and charger • IR night vision camera for low light • Installs to any make or model forklift

• VERY easy to install and demo • Can accept up to 4 external cameras • Adjustable time out--auto turn off • Turn camera on with included FOB • NO wires running up mast!

Digital wireless transmission ---much clearer than analog---minimal interference!

Phone: Fax: Email: Url:


(813) 877-4500 (813) 871-6250


Simple. It's your one stop reference for products and services offered in the material handling industry. View the latest edition at

April 2015


Shifting Gears Industry personnel and organization news

MCFA announces the 2015 Dealers of Excellence Mitsubishi Caterpillar Forklift America Inc. (MCFA), manufacturer of forklifts under the Cat® lift trucks, Mitsubishi forklift trucks and Jungheinrich® brands, announced the 2015 Dealers of Excellence award recipients. Each chosen dealer is an industry leader, providing the highest levels of customer service and satisfaction in sales and support operations. “I am excited to honor this year’s Dealers of Excellence award recipients for their commitment to providing our customers with quality material handling solutions,” said Kent Eudy, executive vice president of sales and marketing at MCFA. “Each of these dealers consistently exceeds their business goals and offers highquality products and world-class customer service and support to their customers.” This year’s recipients are: • The Bailey Company – Nashville, Tenn. • Equipment Depot Ohio – Cincinnati, Ohio • Equipment Depot Kentucky – Louisville, Ky. • Fallsway Equipment Co. – Canton, Ohio • G & W Equipment, Inc. – Charlotte, N.C. • Gregory Poole Lift Systems – Raleigh, N.C. • Herc-U-Lift Inc. – Maple Plain, Minn.


We Accept:

Equipment, Inc.

440-232-1422 Akron | Cleveland, OH 44146


Over 35 years of satisfied customers!

We specialize in dependable reconditioned We specialize in dependable reconditioned BATTERIES AND CHARGERS batteries & chargers to calibrated to factory specs bycalibrated our certified factory specs technical staff. by our certified technical staff.


• Hewitt Equipment Ltd. – Pointe-Claire, Quebec, Canada • Madisa – Santa Catarina, Nuevo Leon, Mexico • Miami Industrial Trucks – Dayton, Ohio • Morrison Industrial Equipment Company – Grand Rapids, Mich. • Quinn Lift – Selma, Calif. • Towlift, Inc. – Cleveland, Ohio • TRACSA S.A.P.I. de C.V. – Tlaquepaque, Jalisco, Mexico • Tri-Lift, Inc. – New Haven, Conn. • Wiese USA, Inc. – Central Division – St. Louis, Mo. • Wiese USA, Inc. – East Division – Indianapolis, Ind. • Wiese USA, Inc. – South Division – Memphis, Tenn. • Wisconsin Lift Truck Corp. – Brookfield, Wis. • Wyoming Machinery - Cheyenne, Wyo. • UNIMAQ – Lima, Peru

Manitowoc Cranes named “Large Employer of the Year” for Veterans OJT program Manitowoc Cranes announced that the company has received the "Large Employer of the Year" award from the American Legion for its practice of hiring veterans through its on-the-job training (OJT) program. The OJT program, which was launched in August 2014, is the first of its kind in the state of Wisconsin. It was designed to help Veterans discover what military skills best translate to civilian industry and their area of interest. Participants of the program at Manitowoc Cranes get full exposure to a wide array of business processes – all designed to provide the opportunity for the Veteran to gain valuable work experience while showcasing his/her skills in the civilian business world.



Our job is Cover Story

Good WANTED GoodUsed Used Batteries Batteries WANTED We will us with withdetails details— We willbuy buyquantities! quantities! Call Call us – we stockonly! only! wewant want your your GOOD GOOD surplus surplus stock


April 2015

look great.

believing. Seeing is

look great ...your racks liments many comp ...received rd to future Looking forwa s installation

Multiple resources for you and your company to stay up-to-date on industry news

has , Inc. ShelvingUnirak that and know of our new ul job res) n let you wonderffew pictu ted to installatio y did a a Just wan d their se I). The (I attached on themand ents s (Pha great. complete mation plim t rack palle racks look y com ak’s infor friends. man our your ived ed on Uniron to twotions in s. rece pass mati year alla t We have and have act infor re inst next few dy cont ge pain futu over the alrea , Inc. ard to s and oran king of Shelving forw e III plan blue thin rs of ? We are have them Phas colo Looking and e II ge to y cans – is your Phas in spra and oran tion last cially blue k ques tour A quic commer shelving ever and the available our rivet racking. time If we can you our n for youthe sale. painting lar to ce whe ucts, again simi k you rence andndary sour ping prod look than I diffe ship call! seco , to the and as a ping Todd it made , even strap r hesitate … business with steel se neve year plea your etc., help be in a jam, ucts, t migh n prod protectio


Energy Solutions—C&D ◆ Hobart —and more! ◆ Enersys The ARCON Difference

Not just used chargers, but used ◆ AppliedThe EnergyARCON Difference chargers that are tested, calibrated, Solutions Not just used chargers, but used chargers that are tested, and set match AC input voltage ◆calibrated, C&D and set to match theto AC input the voltage you specify. you specify. Working & ready for use! Working & ready for use! ◆ and more!

to make you


Convention 60th Annual Showcase r’s & Exhibito 18-22, 2015

April io, Texas San Anton “Culture Convention,



April 2015

Ct., et Stapl Fax 734.4 Budg Richfield 1 12 | 1267 25.12 Tel 734.4



FREE shade

Quick Ship


7 NEW Beam

ers Party. New Memb tion. oring the the conven We’re spons or anytime during after Say hello . r that cares in a vendo See the value

with omens guests - mens/w - more) (conventionNine West, Dockers Columbia,

Look great


s in San

E sunglasse

Offer - FRE


Annual our 2015 people Texas for Antonio, y? Are your to serve your compan they Rocks.” culture at pumped up there energy in a voice and Lewis Is What is the to work? Are they looking for Jerry Lee revenue? come people were of Elvis Presley, a Cold War. and generate of enthusiasm? excited to and 1955. Young MHEDA us music make deals the rebellio political unrest the world a new customers, face? A feelingthis winning culture,speakers found it in There was Smiles on create ogy giving looking Marlon Richard. the halls? members g technol your of forward Monroe, and Little To help our people view better manageogy tools tion agenda was an emergin such as Marilyn d a conven ers on how gathered Television employees, Celebrities has designe you recruit new anding of new technolthis event became influenc g industry place to gather. help tions, James Dean the material handlin an underst who can the presenta companies and gain Brando and Leaders from Convention. current teamget more done. Beyond g over 80 it? st Annual featurin was the world. se to serve your will A’s 1 to help you exhibitors’ showca t place. Or a voice and they are you you need for MHED for was a differen and networking includes an products and services The world people are looking d governments the crucial few short days away the with l of all is a who have just Fascination ian?). essentia in s. 2015. Young social media. Unsettle Most peers the headline Kim Kardash through customers. over 500 of your of dominate finding it l industry together (ever hear world events achieve with of this powerfu d below been higher g industry will come troubling Outline the office. to be part has never from time! today read ies l handlin good plans celebrit event details,to see tion. a rockin’ So make the materia the same. For more and promise you Leaders from 60th Annual Conven it has stayed l to pay A’s presentations.year’s convention, ntion or changed, event….we is essentia for MHED as the world has convention success, it about last generation is a list of As much l handling business ing with the next your peers - www.m ogy, reviews from registered, visit For materia factors: connect to new technol your to timeless who is already rs, adapting gathering with -3500. San attention in custome and and 847-680 18-22 ees call world events to join us April of employ pulse on you keeping your MHEDA invites industry peers. 4

m regards, 2 Best pala 0-106 etSta A. Haa pany MI 4815 | Budg John e Com Livonia, 25.8988

er 2015!

NEW – Summ

Better match

capacity /

price point

• Monthly issues via print and digital

.7225 800.348 niratake a look!) www.u website (All new



April 2015


• Weekly newsletters • Facebook updates • Website exclusives m W H M . w ww

PARTNER with AIT. Give Your Customers More Than They Expect. Give Them AIT’s Quality and Your Service.


American Industrial Transmission Inc. 20395 Hannan Pkwy. Walton Hills, OH


Fx 440-232-8142


April 2015


Shifting Gears

Hyster receives GOOD DESIGN™ award for tough but intelligent walkie pallet truck

Hyundai Construction to sponsor NASCAR Camping World Truck Series

Hyster Company announces that it has received a 2014 GOOD DESIGN™ award for its W45ZHD walkie pallet truck. Presented by the Chicago Athenaeum Museum of Architecture and Design, GOOD DESIGN honors yearly achievements of the best industrial designers, graphic designers and world manufacturers for extraordinary design excellence. “The GOOD DESIGN award highlights Hyster’s continuing efforts to help boost customer efficiency and productivity through innovative design and technology,” said Matt Hoffman, Senior Functional Engineer, who led the design project for Hyster. “We are honored to be recognized in the industrial category for the design of the W45ZHD walkie pallet truck, and remain committed to developing reliable, state-of-the-art products for our customers.” Balancing toughness and intelligence, the W45ZHD walkie pallet truck is engineered to tackle the most demanding walkie applications with efficiency and productivity in mind. Its heavy duty steel frame coupled with a highly engineered drive unit casting, make it one of the heaviest drive unit frames in the industry, meeting the needs of harsh environments head-on.

Hyundai Construction Equipment Americas, Inc., a manufacturer of earthmoving and material handling equipment, announced it will serve as the title sponsor when the NASCAR Camping World Truck Series race returns to the Atlanta Motor Speedway on Saturday, Feb. 28. The event will be named the Hyundai Construction 200. The NASCAR partnership also secures Hyundai Construction Equipment Americas’ position as the Official Heavy Machinery Equipment supplier at Atlanta Motor Speedway. Located in Norcross, Ga., a key business hub in the state, Hyundai Construction’s facilities include a warehouse and office space for the company’s finance, sales and service operations for its construction equipment and forklift product lines. The Hyundai brand has a global reputation as a leader in providing its customers with innovative, highquality equipment that serves all facets of the construction industry. “As a Georgia-based company, Hyundai Construction Equipment Americas is proud to support one of our state’s favorite pastimes at Atlanta Motor Speedway, one of the country’s greatest racing venues,” said Curtis Goettel, North American marketing and dealer development manager, Hyundai Construction Equipment Americas. LOWEST PRICE


New & Used Forklifts • Coil Tractors • Railcar Movers Yard Tractors • Container Handlers & More

To see a complete list of our inventory, visit our new online showroom at

the largest selection of plastic bins, steel & wire shelving and complete bin systems 26


April 2015

Contact us at 412-779-3056 or 412-490-5311

West Point Rack “We don’t just promise…we deliver!” • Quotes in 2 hours on most requests • Delivery in 2-3 weeks on most orders

For Excellent Service Contact

Reva Bily

Cantilever Racks • Structural Pallet Racks Portable Stacking Racks Specialty Transport & Storage Products West Point Rack is one of the fastest growing companies in the industry. Our customers recognize quality products, dependability of service and competitive pricing.

• Quality • Dependability • Satisfaction

Our Primary Goal is to support our dealers, satisfy their customers, earn trust and be the “Vendor of Choice” for rack products and racking systems. We offer a full line of light duty, intermediate duty, heavy and extra heavy duty cantilever racks. We provide multiple configurations of a wide variety of stacking racks. Our structural pallet racks can be configured for a wide range of applications. West Point Rack has the products that generates solutions for your storage needs. We also offer specialty products such as bar cradle trucks, drum racks, hand carts and other specialty transport and storage products. Give us a call at 866.245.3630. We may have what you need. Look forward to hearing from you.


Portable Stacking

Structural Pallet

13591 Chandler St. • Omaha, NE 68138 866-245-3630 • Fax 866-245-3631

April 2015


Shifting Gears

Toyota hosts inaugural top tech challenge

“Toyota Platinum Technicians represent the highest level of skill and proficiency in their field,” said Rick Kidder, technical training manager of Toyota Material Handling, U.S.A., Inc. “Our first Platinum Skills Challenge brought together a great pool of talented professionals. We congratulate Andy, for earning the title of Toyota Top Tech 2015 and the other participants for their achievements and look forward to another great event in 2016.” Toyota Top Technicians

Toyota Material Handling U.S.A. (TMHU) recently hosted the company’s inaugural Platinum Skills Challenge. Ten Toyota Platinum Technicians representing dealerships throughout the United States participated in the hands-on skills competition at the company’s headquarters in Columbus, Ind. The one-day Platinum Skills challenge tested technicians’ knowledge and skills in a variety of forklift trouble shooting and diagnosis scenarios, simulating real on-the-job conditions. Andy Hensley from Vesco Toyotalift was the winner of the Platinum Skills Challenge, earning the title of Toyota Top Tech 2015. 1st place: Andy Hensley, Vesco ToyotaLift of Hickory, N.C. 2nd place: David Weierke, Toyota Lift of Minnesota of Brooklyn Park, Minn. 3rd place: Eric Howland, First Access Material Handling of Batavia, Ill.

Toyota Industrial Equipment (TIE) dealers employ more than 3,000 Toyota forklift technicians. To achieve the Platinum level, Gold level technicians must have the highest score in their territory or be one of the 3 highest scores across the country in an on-line Platinum test. The test has 100 questions which are pulled at random from a pool of over 400 questions related to the service and maintenance of Toyota forklifts. The Technician training provided by TMHU is one of the most vigorous in the industry requiring dealer technicians to complete not only Toyota forklift-specific training, but also earn Automotive Service Excellence (ASE) certification. Toyota Material Handling, U.S.A., Inc. was the first forklift company to require ASE certification. In addition, to achieve Bronze Level, it requires a minimum of two years working at a Toyota Industrial Equipment dealership along with the successful completion of 6 classroom courses, many on-line training modules, and tests. The other subsequent levels (silver, gold) require three to five years of working experience at a Toyota Industrial Equipment dealership, additional classroom courses, and tests. Toyota Platinum Technicians

John R. Walker The only name you need to know for aftermarket success. Aftermarket Services Consulting Co., Inc. • Solely dedicated to your aftermarket opportunities • 40+ years of experience in aftermarket development • Guaranteed performance

When you want results in your aftermarket efforts, call Aftermarket Services Consulting Co., Inc. 803-548-6707 ...John is waiting to help you succeed.

Aftermarket Services Consulting Co., Inc. 817 Stockbridge Drive #399 • Ft. Mill, SC 29708 •

Call 803-548-6707 28

April 2015

• Eric Howland – First Access Material Handling – Batavia, IL • David Weierke – Toyotalift of Minnesota – Brooklyn Park, MN • Rich Nagelin – Prolift Industrial Equipment Indianapolis, IN • Bob Smith– Forklifts of St. Louis - St. Louis, MO • Andy Hensley – Vesco Toyotalift – Hickory, NC • Roy Adams – Toyota Material Handling Northern California – Salinas, CA • Michael Scheg - Toyota Material Handling Northeast, Hanover, MD • Jesus Davila – Toyotalift of Houston – Houston, TX • Jeff Hartle – Toyota Forklifts of Augusta – Augusta, GA • Daniel Hunt – Toyota Material Handling Northern California – Fresno, CA

COMING SOON! A BETTER WAY to reach MORE buyers & sell your equipment faster!

SIMPLIFY YOUR LIFE SUCCESS IS EASIER WHEN YOU HAVE A SUPPLIER THAT • Understands your business and your customers. • Helps keep your customers satisfied…and loyal. • Has the products you need to grow your customer base. • Will help increase your bottom line profit. That supplier is Thombert, your SINGLE SOURCE SOLUTION for less frustration and more profit. Give us a call, kick back, and rest easy. It’s that simple!

316 E 7th Street N Newton, IA, 50208


April 2015


Shifting Gears

Kubota makes strategic refinements to senior leadership organization As Kubota Tractor Corporation continues to enter new markets and experience steady growth in the United States, it is expanding the roles of several of its senior leaders. The changes are effective immediately and reflect the company’s vision of strategic, customer-focused product and market expansion. “We have big goals and big plans that will require all members of our company to take on even bigger responsibilities,” said Mr. Masato Yoshikawa, president and CEO, Kubota Tractor Corporation. Leading the company’s national product and operations strategy is Todd Stucke, who has been named Vice President, Sales, Marketing & Product Support. In this expanded role, Stucke will take on responsibility for each of the company’s product segments, including ag and turf equipment, utility vehicles, and construction equipment. He will also oversee their supporting operations, including responsibility for sales, marketing, service, national accounts, and dealer development. Overseeing the company’s division operations is Alex Woods, who has been promoted from Southeast Division Manager to Vice President, Divisional Operations. Woods will also continue to manage Kubota’s Southeast Division on an interim basis. Assuming responsibility for Kubota’s personnel, administration and legal functions as Vice President, Human Resources, Legal & Administration is Dan Jones. Having previously served as Senior Director of Human Resources for Kubota, Jones was promoted to this newly created role to maintain oversight of the company’s risk management and compliance matters.

The Dealers’ Source For Portable RacksTM • Saves valuable floor space for other use. • Supports thousands of pounds. • Move more material with fewer moves. • Stacks 4-5 high. • Nest or knock down when empty. • Custom designs are our specialty. Stock program available on some sizes & designs.

Contact Dyna Rack for your customer’s storage needs. 800-939-3962

ClearCap Covers Every lift should be equipped! ClearCap Forklift Forklift Covers Every lift should be equipped! TM


Keeps seat dry! Keeps seat dry!

A Clear Solution to a Common Problem A Clear Solution to a Common Problem


Avoid OSHA fines! Avoid OSHA fines!


• Made of rigid, high impact, non-yellowing • polycarbonate Made of rigid, plastic high impact, non-yellowing polycarbonate plastic • Reasonably priced protection from rain, snow, & sun priced protection from rain, snow, • dust Reasonably dust &sizes sun available to fit various trucks, • Many clearsizes & tinted versions • in Many available to fit various trucks, in clear & tinted versions

OSHA standard 1917.43 (e) (1) (ii) clearly states, “Overhead guards shall not obstruct the operator’s view.”

OSHA standard 1917.43 (e) (1) (ii) clearly states, “Overhead guards shall not obstruct the operator’s view.”

Call toll-free Wy’East Products 1-888-401-5500 or visit Call toll-free Wy’East Products 1-888-401-5500 or visit




April 2015

Fork-Co Forks & Attachments ... More than forks!

Hook type and pin type forks, capacities to 110,000 lb. Pin type (shaft type) forks are made up in our Alvin, TX plant from stock blanks.

RDD 40 ROTATOR 4,000 LB Capacity Fork Spreaders - quick detach fork spreader and pin type sideshifter manufactured in our Alvin, TX plant

Unit Load Handling Systems, Inc., Alvin, TX manufactures heavy duty pipe clamps for forklifts from 18,000 LB to 55,000 LB capacities.

Fork Covers - load protection products Made in Houston, TX


New Style Pipe Clamp for smaller forklifts. WPH-AB series pipe hold down clamp fits to any class II, III, or IV carriage or sideshifter and has ZERO lost load center. Made in Texas

Fork-Co USA has a new web site. Visit us today at: The new Fork-Co USA Comprehensive Catalog for 2014 has been published to the web and is accessible through the web site. Find forks, attachments, parts and accessories there.

Fork-Co Forks & Attachments PH: 888.367.5260

FAX: 281.692.1450

April 2015


Sales Trends Dr. Rick Johnson

The Annual sales meeting Most companies create and initiate an annual sales meeting where they bring all the sales people together – drink the same Kool Aid and hope that next year’s sales rise significantly as a result of this fabulous National Sales Meeting theme and agenda. Issues discussed include everything from upbeat new product introductions, anniversary celebrations, corporate reorganizations, acquisitions, geographic expansions to new marketing strategies. Annual sales meetings are often used to recognize and reward the top performing sales people from the prior year. This “Thank You” theme is a good way to increase sales morale and loyalty. Well planned sales meetings will have a definite inspirational theme and a clearly defined area of necessary improvement or success opportunities. This could include a product line focus, a geographic focus, customer stratification initiatives or simply a focus on individual targeted account development. A good well planned sales meeting will also allocate time for additional skills training even if it is reinforcement of prior training issues.

Make sales planning a key component The annual sales meeting is the one time your entire sales force gets together to share ideas, experience and just plain brainstorming. Have each person prepare in advance a presentation of their territorial sales plan to be presented to the entire group. Set aside time for discussion, questions and brainstorming.

We Will Solve Your Mobility Problems

A sales plan is a schedule of events and responsibilities that details the actions to be taken in order to accomplish the goals and objectives they have laid out. The plan ensures everyone knows what needs to get done, coordinates their efforts and keeps close track of progress. Sales plans must define the objectives, timelines and resources required to meet the growth objectives of the business unit, department or branch. The sales plan should detail how the company will achieve growth, profit and product objectives. Establishing revenue goals without an agreed to, detailed, plan of action is simply a formula for failure.

What about roadblocks All sales people whine. It’s part of their DNA. That’s okay. Some whining is necessary to bring to the attention of management roadblocks that may be standing in the way of success and the meeting of goals. These roadblocks could range from inadequate inventories, service crisis, computer issues, lack of competitive pricing or positioning or even poor internal support. As the year progresses management often succumbs to the complaints of their sales people that externalize their reasons for not meeting quotas. Too often, instead of dealing with the root cause of the problem (not having the appropriate staffing levels in customer service) they compound the problem by investing more into advertising or creating promo’s and price adjustments deteriorating existing margins.

Be prepared to discuss sales roadblocks at the annual meeting. Another response instead of solidifying their core team by training them and providing them with the necessary tools to become more effective, they begin fantasizing about recruiting that “Superstar” that is going to bring a major book of new business to the company. This mentality supports the often heard evaluation of the sales force that goes like this: “On a scale of 1 to 10 — I would rate our salesforce between a six and a seven!”



Order Picking Platforms

450 Pheasant Ridge Drive Watertown, SD 57201

are used in conjunction with electric order pickers to increase productivity and safety.

All models include safety features: forkguides with stirrups, hardwood clamp block and flush interface between platform and electric order picker.

Models built to suit specific applications. Available in any size or capacity. Choose from steel, aluminum or wood deck. Contact NUTTING today for a creative solution to your unique material handling needs.


April 2015

Material Handling Solutions WH514

Really! Listen to what you are saying. You are saying that our sales team is only 60% effective. If that’s really true and it is definitely determined to be 100% the fault of the individual sales person, maybe we should cut their pay and expense reimbursement to only 60%. Let’s get real — if any sales person is truly totally responsible for only performing at the 60% level they need to be replaced. Why don’t we do just that? It’s simple, because it is very rare that a reduction in a sales person’s performance or their performance not meeting expectations cannot be directly attributed to them personally in many cases. Does sales management seem to be lost in the wilderness at your company? Did your sales manager used to be your top rated sales person that you promoted based on sales performance? Did

**FORKLIFTS WANTED** We W i l l B u y Q u a n t i t i e s ! C a l l U s W i t h D e t a i l s - We Wa n t Yo u r S u r p l u s S t o c k

2008 TOYOTA 7FGU80


180”V Mast, Hours: 4,200

189”Mast, Key Hours: 5,500–9,600





2006 TOYOTA 7FDU60




Hours: 8,400 1 UNIT IN STOCK







159”FV Mast, Hours: 6,700 1 UNIT IN STOCK


258”Quad Mast, Hours: Over 10K 1 UNIT IN STOCK


187”FSV Mast, Hours: 10,100 $




Available Used Equipment – More in Stock, Call Omar For Listing FORKLIFTS & NARROW AISLE EQUIPMENT

2010 Toyota 8FGU15, 3,000 Lbs., LP, 119” Mast, Sideshifter

2008 Toyota 7BDRU15, 3,000 Lbs., 36V, 330” Mast, Sideshifter

2008 Toyota 8FGU30, 6,000 Lbs., LP, 187” Mast, Sideshifter, Dual Drive

2009 Toyota 7FBCU15, 3,000 Lbs., 36V, 189” Mast, Sideshifter

2005 Toyota 7FGU32, 6,500 Lbs., LP, 187” Mast, Sideshifter

2006 Toyota 7BRU23, 4,500 Lbs., 36V, 330” Mast, Sideshifter

2004 Toyota 7FGCU45-BCS, 10,000 Lbs., LP, 187” Mast


2008 Hyster S50FT, F187V11810F, LP, 189” Mast, Sideshifter

2006 Terex TH842, 8,000 Lbs., Diesel Fuel

1.866.506.2200 •

Printed in the U.S.A. ©2015, The Ousset Agency, Inc. wo#4483


SHOPPA’S HEADQUARTERS 15217 Grand River Rd • Fort Worth, TX, 76155 • P: 817.359.1100 • F: 817.359.1110

April 2015


Sales Trends your sales manager ever receive any formal sales management training? Do you think your sales force needs to be more aggressive? Are you following best practice principles? These can be telling questions. Often the power of solution is in the question more than the answer because if you ask the right questions, the solutions seem to become much easier to create. Managing a sales force in any industry is no easy task. Sales management is a science but it requires a substantial amount of personal leadership built on the concepts of coaching and mentoring the sales force. If an employee’s performance is not what is expected, it generally can be traced to: • Lack of training • Lack of support • Ineffective management • Lack of competency • Poor coaching and mentoring Poor performer competency will increase if they are surrounded by an effective team and are coached by an effective sales manager. However, by the same token a top performer’s competency will eventually decrease as they acclimate to their surroundings if the majority of their teammates are not top performers and they are led by a sales manager that is not an effective coach.

Critical annual sales meeting objectives Make sure you understand your entire sales team. Know individual strengths and weaknesses. Direct the meeting flow to

Remanufactured Transmissions, Engines, Torque Converters, Steer Axles, Overhaul Kits and Aftermarket Parts for: • Material Handling • Construction • Agricultural Equipment

800-321-9983 Authorized Distributor


Authorized Distributor

Authorized Distributor

Authorized Distributor

April 2015

Authorized Distributor

make sure you have provided the help and support necessary on an individual and personalized basis. A key objective should be personal individual growth by providing training, coaching and mentoring toward specific individual needs. Regardless of whether your company calls it the annual sales meeting, yearly sales conference, or once-a-year sales rally, the annual sales kickoff meeting is the most important sales meeting of the year. The structure of the meeting’s agenda is one of the key factors that will determine the meeting’s overall success.

Make them enjoy and find value Salespeople don't like meetings. They'd rather be calling on new customers, closing sales or visiting their top accounts – in other words, doing things that will make them money. Every minute that a salesperson spends in a meeting is a minute he’s not using to generate revenue. Regardless, sales meetings are a necessary part of running a sales team. • Treat sales meetings like prospect presentations. • Show how you're benefiting the sales team by having this annual meeting • Make sure your salespeople know that you’re not wasting their precious time • Utilize mini case studies to encourage idea exchange • Present sales success stories • Show appreciation • Create a party atmosphere

Stay on point It seems fairly obvious that an annual sales meeting should create discussions of sales-related subjects, and yet topics like expense reports, housekeeping and a variety of other non-sales related topics sometimes creep into the meetings. Some of the topics that come up in sales meetings will be unpleasant. Don’t let those issues bring the team down. If you have bad news to deliver, put it in the early part of the agenda and always try to end on a high note. It’s very important that sales people are provided meeting takeaways. First, all of the presentations and meeting information should be available online over the internet. Second, you should provide some type of sales skills self-improvement takeaway (a copy of book like “Lone Wolf to Lead Wolf the Evolution of Sales”.) Finally, some type of internal marketing hype that is in alignment with your “Sales Mantra – Meeting Theme” should be distributed. Pens, stress balls, leather binders or wrist bands like “WIIFTC” (What’s in it for the customer”) any type of promotional material that keeps your message on-going and fresh. FUN!!! Life’s too short not to have fun and some selfdeprecating humor should always be on the agenda. You could put together a funny satirical video about a fictitious sales call, hire a comedian or an Elvis impersonator. I once hired a twelve year kid as an Elvis impersonator for a leadership seminar and it was a major hit. Dr. Rick Johnson is the founder of CEO Strategist and a veteran of the wholesale distribution industry with more than 30 years of executive management experience. Sign up to receive “The Howl” a free monthly newsletter that addresses real world industry issues. – Straight talk about today’s issues. E-mail to learn more or to arrange to have him speak at your next event.

Take advantage of a special discount to Material Handling Wholesaler readers on this educational seminar:

The Perfect Storm Making the Most of a Cross Generational Workforce Thursday, April 9, 2015 This webinar is designed for anyone who manages or interacts with multiple generations of colleagues in any business or institution. The two-hour online session will be recorded on video, so if you have to miss the live presentation, you’ll have access to the recording on the following day. COURSE DESCRIPTION


For the first time ever, there are four generations (soon to be five!) in the workforce. This is creating all kinds of new issues. Each generation, Traditionalists, Baby Boomers, Generation X and Generation Y bring a different perspective to the workplace. Unless bridged, these differences can be frustrating and will impact an organization’s bottom line. What are each generation’s core values? What do they expect of their leaders and how do they define success? In this engaging program, John Graci answers these questions and much more. Filled with concrete examples and entertaining front line stories, this presentation will show attendees we are all “different” and how to make the most out of these cross-generational differences.

This two-hour webcast will take place on Thursday, April 9. Each registrant will be provided an electronic copy of course materials prior to the online class. The class will include lecture and Q & A utilizing the platform. A quiet room and a reliable Internet connection are required to take this course. See for technical requirements. Certificates of completion will be provided to all attendees after the class session. Reminder: The class will be recorded so if you have to miss the live session you’ll have easy access to the information.


The session will begin promptly at 11:30 a.m. PST

John Graci is an NICC Business and Community Solutions trainer and author with more than 15 years of experience in leadership development and training. A former major market radio announcer, Graci has been a guest on CNN and a motivational keynote presenter and consultant to Fortune 500 companies and small businesses alike. He received his bachelor’s degree in Speech Communication from the University of Wisconsin - River Falls and is the author of the leadership book “The Buck Stops with You”, published in 2009. He currently resides in Cottage Grove, Minn.

DATES & TUITION Thursday April 9, 2015. (12:30 p.m. MST, 1:30 p.m. CST and 2:30 p.m. EST)

Early Bird Price: $99 when purchased by March 30 ($125 value). Enter MHW for the promotional code for an additional 10% off. For group rates call Randy at 563.588.3853.

Register online: FOR ADDITIONAL 10% OFF Enter promo code: MHW

John Graci

April 2015


Your Business Eileen Schmidt

Southworth celebrates 125 years with an emphasis on safety Workplace injuries can be one of the most costly variables modern businesses face. Not only can such injuries present potentially devastating results to the health of a worker, it impacts a company's valuable human resource. And with health care costs on the rise, unexpected on-the-job injuries can quickly rack up astronomical fees. In 2013, the most recent report available, there were slightly more than 3 million workplace injuries reported by private employers, according to the U.S. Department of Labor. That equates to an incidence rate of 3.3 cases per 100 full time workers. How a business budgets for such injuries, therefore, is a significant challenge. Southwest Product Corp, the world’s largest manufacturer of ergonomic material handling equipment and container handling equipment for vertical lifting and work positioning, makes products that can alleviate these issues. Lines of equipment include: scissor lift tables, container tilters, pallet level loaders, pallet trucks, turntables and other palletizing equipment, coil and roll handling equipment, roll on level loaders, dock lifts, vertical conveyors and manual lifter transporters. All of the products are designed to improve worker productivity and reduce potential for workplace injuries. Southworth is headquartered in Falmouth, Maine, has a manufacturing facility in the central location of Manila, Arkansas and offices in Europe and Asia. The company, now in its 125th year, is represented by a network of distributors for application assistance following sales. The company has been publishing literature on workplace ergonomics for several decades. “When we began writing about ergonomics more than 30 years ago, we were simply attempting to bring more scientific perspective to a common sense issue. If you consider the capabilities and limitations of the worker in the design of the workplace, the worker will be more productive and that productivity contributes to profit,” says the company’s website. At the time, company leaders didn't imagine the subject would become such a major issue across so many professions.

MMaterial andling aterialHH andlingequip equipaauction uction Trucks, Trailers, Material Handling Trucks, Trailers, Material Handling Ag/ Construction Ag/ Construction April 17th AMAM• •Marietta, PAPA April 17th• •8:30 8:30 Marietta, 1-866-511-2493 1-866-511-2493

Accepting Items Through Accepting Items Through 4/8/15 4/8/15 PA Auction Co. #: AY2025/AH1856/VB1159 PA Auction Co. #: AY2025/AH1856/VB1159

Call Today to to Add Items! Call Today Add Items! 36

April 2015

“Despite all of the politics and hoopla, our view today is the same as it was 30 years ago. The practical application of ergonomic principles is core business proposition. Yes, it is about reducing worker fatigue and the risk of worker injury, which are very worthwhile objectives.” “However, the real desired benefit driving factory or warehouse investment is increased productivity and an improved bottom line. That’s what investment in practical ergonomics produces and that is the point we have been making for decades.” One multiple page graphic art document published by Southworth offered suggestions of productivity-related problems that can be found by examining company records. They are: • High job-related accidents or injuries • High absenteeism and/or turnover on a specific job • High disciplinary action on a specific job • High rework or material waste • Low output or product quality • Declining output or product quality over a job shift • Workers maintaining a single posture for extended periods • Workers absorbing the vibrations of their tools • Workers who are frequently away from or have modified their work station • Workers who have modified their tools • Multiple workers handling the same part • Controls that are difficult to reach or read • Poor lighting, ventilation or climate On Southworth’s blog, sales manager Randy Moore says one of the most common questions sales people are asked is how much can safely be lifted. “The answer is a bit complicated because of a number of variables. Thanks to our friends at Washington State Dept. of Labor & Industries and in cooperation with Oregon OSHA there is now a simple way to address that question,” he writes, linking to the new calculator at lift_safety.html. “Simply answer two questions about the task and calculator instantly computes the amount than can be safely lifted. It works great!” he said. The good news about the pattern of workplace injuries, is that even though potentially costly, they do appear to be on the decline. The Bureau of Labor Statistics reports that the 2013 figures for workplace injuries are part of a “significant decline” that with the exception of 2012, have occurred over the past 11 years. For more current suggestions on ergonomics in the workplace, including a free booklet of guidelines, visit Eileen Schmidt is a freelance writer and journalist based in the Greater Milwaukee area. She has written for print and online publications for the past 12 years. Email or visit to contact Eileen.

R High Performance Natural Rubber Press-On Tires TAP Turning Assist Profile Design For IC and Electric Lift Trucks TM

Maximized Performance... Covered By Our Perfection Performance Guarantee

999 Wells Street Lake Geneva, WI 53147 PH: 888-734-7687 FX: 262-348-5570

April 2015


New Products See more new products online at

New enhanced Maxi-Duty casters ride low, haul 20 ton

New custom decals, complex designs in short runs

Hamilton’s new addition to its caster lineup handles up to 20 tons and keeps a low profile. The Enhanced Maxi-Duty (EMD2) Series features dual wheel forged steel wheels for heavy manufacturers who need to boost load capacities without increasing overall height. The forged steel wheels are precision CNC-machined with a slight crown for improved rollability and swiveling, then clear-coated for a beautiful pristine appearance. A hybrid of Hamilton’s MaxiDuty and Ultra Maxi-Duty lines, the new EMD2 series packs a small mounting plate paired with a massive swivel construction. The common mounting plate size (81⁄2" by 81⁄2") makes it easy to swap out existing casters with EMD2. The mounting plate is 5⁄8" thick joined with a 1" thick swivel base. The legs are 3⁄4" thick and welded continuously inside and outside the swivel base. The main load bearing is an immense 7" diameter thrust ball bearing while the secondary load bearing is a 11⁄4" precision tapered roller bearing to counteract radial thrust. The new series is offered in wheel diameters starting from dual 8" x 3" wheels rated at 28,000 lbs. up to dual 12" x 4" wheels rated @ 40,000 lbs.

Custom decals that can be produced in a wide range of complex shapes and sizes with only a 10 piece minimum, for interior and outdoor use, are being manufactured by Nameplates For Industry, Inc. of New Bedford, Massachusetts. NFi Custom Decals feature fullcolor imaging with bright colors including metallic inks and can be printed on a variety of materials with reflective phosphorescent, metallic, or fluorescent finishes for indoor or outdoor use. Made to order in short runs from only 10 pieces to thousands, custom decals can be designed for permanent, removable, or even static-cling applications.

Portable Storage Racks Dealer’s Choice • • • •

Enhances warehouse/factory efficiency Stacks 4-5 high, nests empty Use air space Full visual control for inventory and handling

Toll Free: 888-288-9078

Fax: 314-381-5908 e-mail: web address: 38

April 2015

April 2015


New Products

Find out more by visiting

UniCarriers Americas announces new best in class standard limited warranty

Chain Wear Gauge FB

Chain Wear Gauge

The FB Chain wear gauge enables you to track wear wear at eachgauge serviceenables and takeyou The chain FB chain any action. to necessary track chain wear at each service

and take any necessary action.

Old style chain wear gauges only tell you that a chain is either worn out or not worn out.

Old style chain wear gauges only tell you that a chain is either worn out or not worn out.

The FB gauge is a ‘how much worn’ chain gauge, 1/ percent increments showing wear 4 The FBchain gauge is ain‘how much worn’ chain from 0% to 4% worn with a red warning box gauge, showing chain wear in 1/4 percent appearing at 2%.

increments from 0% to 4% worn with a red warning box appearing at 2%. It works on all pitch sizes from 3/ 8

3 inch.on all pitch sizes from It to works 3/8 to 3 inch.

UniCarriers Americas Corporation announces a new standard limited warranty that covers two years unlimited hours on all Class I, IV and V forklifts ordered on or after November 1, 2014. The new warranty is the best warranty offered in the industry. Previously, UniCarriers Americas’ basic limited warranty covered one year or 2,000 hours and its powertrain warranty covered two years or 4,000 hours. There are no SIC code limitations for the new warranty. The new standard warranty is also transferrable after one year, with approval based on oil analysis and review of service records. Warranty claims will continue to be handled using the same process as in the past. The new standard warranty will have the same exclusions and limitations for wear parts, normal service and parts that are warranted by the original manufacturer. “Unlike some competitive warranties, our new standard warranty is not a limited-time offer or gimmick to temporarily boost sales,” said Salgado. “This new warranty is a reflection of the uptime performance and reliability that is built into each and every forklift manufactured by UniCarriers.”

The FB gauge will provide consistency across your wholewill service team. The FB gauge provide

consistency across your whole The FB gauge alerts you to chains service team. that could be dangerously worn The FB gauge alerts you to chains out before the next service.

that could be dangerously worn out before the next service. THE MOTIVE POWER ONLINE STORE

Stocking distributor for all major motive parts and accessory manufacturers • Set-up a user account online at • Once registered, send an email to giving us your user name and your request for a wholesale account. • Upon receipt, we will set your account to wholesale status. This will entitle you to discounts of 15% to 35% off of our online prices whenever you log in.

Find out more by visiting

FB 40

April 2015

• • • • • • • • • • • • •

Watering guns Deionizers Single Point Watering Charger repair parts Battery Cables Vent Caps Watering Carts Battery Connectors Battery room supplies Spill products AC & DC fuses Tools for battery repair Safety items

Flip Top Vent Cap

• Battery cleaning supplies • Charger cables & lugs • Replacement cells


QUALITY& VALUE For Over 50 Years

Power Steering Units Cylinders Pumps Valves

New & Remanufactured Exchange Precision Remanufactured Hydraulic Parts



April 2015


New Products

METTLER TOLEDO announces new scales for basic industrial weighing tasks Even basic weighing tasks require precision in production environments. Miscounting, inaccurate weighing or incomplete orders can cost businesses in money and reputational damage. METTLER TOLEDO can help businesses avoid those unwanted situations with its cost-effective basic scales. Industrial basic scales combine the manufacturing quality and weighing expertise that METTLER TOLEDO is known for with the simple and easy-to-use functionality of a production tool. This new line of scales offers all of the features required for accurate weighing without all of the unnecessary extras that can drive up cost. The Industrial basic scale line comprises the following products: basic portioning scales for fast, mobile food weighing; reliable checkweighers for food and manufacturing applications; rugged floor scales and pallet-weighing solutions for logistics and warehousing applications; and reliable basic counting scales for accurate order picking, packaging and completeness checks. Industrial basic scales come with stainless or mild-steel weighing platforms, easy-to-read terminals and secure overload protection. All scales are intensively quality tested and adhere to the required industry standards.

Yale deploys new PSI engines Yale Materials Handling Corporation announces a new line of industrial engines from Power Solutions International, Inc. (PSI) for its 3,000 – 7,000-pound Class IV and V lift trucks. Featuring Yale Flex Performance Technology, the new engines offer exceptional fuel efficiency and power coupled with reduced maintenance requirements, enabling operators to move more loads with less downtime. Yale Flex Performance Technology is an advanced feature that comes standard with the new PSI industrial engines. This innovative technology provides selectable performance modes that allow the truck’s performance to be tailored to operational demands – empowering operators to maximize fuel economy or enhance performance based on fluctuating demand. Designed with productivity in mind, the new PSI engines also offer extended service intervals and reduced periodic maintenance requirements, helping decrease maintenance and downtime. They feature hydraulic valve lifters instead of mechanical lifters, eliminating the need for valve adjustments, while an innovative coil-over plug ignition design eliminates spark plug wires and associated replacement requirements. “Our customers rely on Yale lift trucks to efficiently keep their business moving while reducing operational costs – and the new PSI engines do just that,” said Andrew Omahen, Product Manager, Yale. “Customers using Yale’s new PSI engine will not only see greater fuel efficiency, but also increased travel and hoist speeds along with increased horsepower – up to 10 percent over the previous engine.”

Experience the MOR-VALUE DIFFERENCE today! We can help you look good to your customers!

Our highly trained customer service staff is the most knowledgeable in the industry when it comes to providing sweeper/scrubber & personnel vehicle replacement parts solutions. MVP’s expert technical service is fast, friendly and free! Depend on the Specialist...We’re Your Partner in Parts!

Toll Free 800.870.0687 Fax: 616.406.3125 Email: 42

April 2015

When 3 Isn’t Enough... Add 4 & 5 function th



kits from $899 70

Ditto Valve



April 2015


New Products

Ergodyne adds topped parts pouch to tool storage line Ergodyne announced the launch of their newest Arsenal® Tool Storage creation: the Arsenal® Topped Parts Pouch in canvas (5528) and tarpaulin (5538). Featuring a hands-free, self-closing Trap Door™ top, the 5528 and 5538 stores small parts, hardware and tools inside - preventing these items from plummeting at heights when tipped over while also providing easy and efficient retrieval. “Our newest topped parts pouch tackles one of the main causes of dropped objects at heights - small parts and hardware that cannot be tethered,” said Nate Bohmbach, product manager of Ergodyne and DROPS member. “A worker can now store these items in the 5528 or 5538 without further thought - no zipping, buckling or string pulling.” Designed with dropped object prevention in mind, the Arsenal® Topped Parts Pouch boasts two exterior nickel-plated D-Rings for easy tool lanyard attachment points along with two additional exterior tool loops. Offered in waterproof tarpaulin material (5538) and 20 oz. water resistant canvas (5528), both house a patented nickel-plated storm drain to stay resilient in the toughest of conditions and environments. “Workers at heights have a million things to worry about and making sure a bag is open or closed shouldn’t be one of them,” said Tom Votel, president and CEO of Ergodyne. “Our topped parts pouch is efficient, safe, and easy to use - a pretty nice trifecta.”

Visit our Amazon Shop:

Visit our Alibaba Shop:

Dealer Territories Available or

Call us toll free: (855)



April 2015


Cabinets & Lockers Shelving Bins & Container & Lockers & Racks& Racks Bins & Container StorageStorage Cabinets Cabinets & Lockers Shelving Shelving & Racks Bins & Container Storage Cabinets & Lockers Bins & Racks & Container StorageBins & Container Storage Cabinets Shelving & Lockers& Racks Shelving CabinetsCabinets & Lockers Shelving & Racks Bins Storage & Lockers ShelvingShelving & Racks& Racks& Container Bins & Container Storage Storage Cabinets & Lockers Bins & Container

2015 2015 2015 2015 2015 2015 2015 2015

Material Handling Material Handling Material Handling Material Handling Material & & Handling &Handling Material Material Handling Material Handling &Storage & Storage Equipment Equipment Storage Equipment Shop Equipment Shop Equipment & Carts& Carts Shop Equipment Trucks & Trucks Carts Trucks & & & Equipment Storage Equipment Storage Shop Equipment Trucks & Carts Shop Equipment Trucks & Carts Storage Equipment Storage Equipment Storage Equipment Shop Equipment Trucks &Trucks Carts & Carts Shop Equipment



Shop Equipment

Trucks & Carts

collapse while hile nge pin, closes ses not collapse while e,,ll chemicals, etal hinge pin, closes ecollapse while oisture, chemicals, esnge SALE $ closes pin, e, 22.00 chemicals,

2015 20152015

Handling Equipment Warehouse Equipment Environmental & Safety Equipment Warehouse Equipment Environmental & Safety HandlingHandling Equipment Warehouse Equipment Environmental & Safety Handling Equipment Handling Warehouse Environmental EquipmentEquipment Warehouse Equipment & Safety Environmental & Safety HandlingHandling Equipment Warehouse Equipment Environmental & Safety Equipment Equipment & Safety& Safety Handling Equipment Warehouse Warehouse Equipment Environmental Environmental

Products For Industry

PRESORTED Bound Printed Matter

770 South 70th Street P.O. Box 14770 Milwaukee, WI 53214


PH: 800-548-4430 FX: 800-336-6608


2015 P-MKT

Stay Connected




You Sell. We Supply.

Delicious FIND US AT THE SHOW! Check out: ATTENTION MAILROOM: This catalog is used by salespeople within your company to purchase equipment and supplies for resale. Please be sure they receive it. If you’re receiving duplicates, need help with address corrections, or are no longer a reseller, please contact us at 800-548-4430. Thank you.

Streamline Your Material Handling Distribution

Cabinets & Lockers

Facebook UP TO

35 %

See page 163 for more sizes.


Translucent FliPak Totes ®

• Injection-molded polyolefin • Stack and nest • Includes flip lid See-through polypropylene construction permits easy visual identification of contents. Partially filled containers will not collapse while stacked. Designed to optimize space on pallets and in trucks, trailers, and warehouses. Attached lid, with solid metal hinge pin, closes tightly. High-strength injection-molded polyolefin construction offers maximum product protection from impact, moisture, chemicals, vermin, etc. Appropriate for lean manufacturing. Made in USA. IN STOCK. Overall LxWxH 214/5x151/5x94/5" 214/5x151/5x129/10" 265/16x1615/16x121/8"

Cap. Cu. Ft. 1.4 1.8 3.2

Stock Number 6100500-T 6100600-T 6100700-T

Reg. $ 34.00 36.10 47.90

SALE $ 22.00 23.90 32.00

Shop Equipment

DeliciousFlickr Shelving & Racks


Bins & Container Storage

Material Handling

Facebook MySpace & Storage Equipment

Trucks & Carts

Handling Equipment P: 800-548-4430

Slash Dot

Warehouse Equipment


Twitter Retweet

MySpaceStumbleUpon StumbleUpon Digg



Environmental & Safety

Slash DotMixx

F: 800-336-6608 • P 800.548.4430 • F 800.336.6608 Reddit

Call today to request your FREE catalog!




2015 PFI Marketing Cover VBM IN TEMPLATE_Layout 1 12/1/14 12:42 PM Page 1

Material Handling and Storage Equipment Wholesaler P: 800-548-4430



SALE $23.90 22.0032.00 23.90 32.00



23.90SALE $ 32.00 22.00


FriendFeed Newsvine NewsvineSlideShare Yahoo


Yahoo Buzz


Flickr SkypeDeliciousSkype Technorati Technorati CONNECT WITH US TODAY!

FacebookYouTube LinkedIn MySpace LinkedIn FriendFeed YouTube

April 2015

Slash DotGoogle Google Mixx SlideShare Google Talk

Reddit Yahoo Buzz Netvibes


Google Talk

Netvibes AOL FriendFeed AOL







For a direct link to these websites, visit and click on the corresponding display ad under the category you are browsing.

E Allied Products E Attachments & Access. E Auctions E Automated Storage Systems E Automatic Identification Equip. E Batteries/Chargers E Container Storage E Controls & Information Handling Systems E Conveyors E Customer Fabricators E Drug Testing Compliance

E Dock Equipment E Drum Handlers E Electrical/Electronic Controls E Engines E Finance Companies E Fluid Power Equipment E Insurance Companies E Inventory & Production Control Systems E Inventory And Bar Coding E Lift Tables E LP Gas Distributors


E Mechanical Power Transmission Equipment E Non-Powered Floor Equipment & Access. E Other E Overhead Lifting Equipment & Access. E Packing And Equipment E Pallet Jacks E Plant Facilities Equipment E Parts E Plant Yard Equipment

E Powered Industrial Trucks E Rack/Shelving E Rentals E Repair Services E Robots, Automated Equipment E Safety Products E Seats E Storage Equipment E Sweepers Scrubbers & Brushes E Tires/Wheels E Training Education/Assoc. E Transportation & Hauling Equipment E Warehouse Management



Sentinel has the right convex mirror for you.

Campus Crafts

160 Murray St., Rochester, NY 14606 1-(800) 733-6780

(800) 255-4109

E ATTACHMENTS / ACCESSORIES • Pallet Truck Modifications • Turret Mast Attachment • Mechanical Attachments • Special Design Request and Much Much More...

E Forks


E CONTAINER STORAGE E Container Options •

119 Sizes

Specials Available Chicago & CA Stock

Portable Storage Racks All-Steel Stack Racks Pallet Stacking Frames

800-939-DYNA (3962)

ATLAS INTERNATIONAL LIFT TRUCKS 5050 N. River Road • Schiller Park, IL 60176 (847) 678-3450 • Web:


Over 35 years experience of manufacturing & distributing quality loading dock equipment. (800) 255-4109

PH: 800.251.3382 Fax: 931.486.0316

E AUTOMATIC IDENTIFICATION EQUIPMENT Barcoding solutions for warehouses, distribution centers and manufacturing. Improve productivity, increase accuracy, reduce costs, and improve service. Helping Customers Operate Better


April 2015


Flight Systems Industrial Products Remanufactured Controls


• Partnered With Many Leading OEMs • ISO Certified For Quality Management • Serving The Industry For Over 40 Years • 1-800-333-1194

E Manufacturer/Suppliers (Rebuilt)



Reman Engines/Gas, LP & CNG

Engines, Cylinder Heads, Parts


Reman Engines, Transmissions, Drive Units, Steer Axles & Differentials


E Pallet Truck Parts

1-816-796-7676 800-896-7676 •

(800) 255-4109 E LIFT TABLES E Steer Assembly (Reman) (800) 255-4109 800-447-3967

Steer Axles


E Tires/Wheels EZ-Lift Quality Scales and Scissorlifts too Chicago & CA Stock

ATLAS INTERNATIONAL LIFT TRUCKS 5050 N. River Road • Schiller Park, IL 60176 (847) 678-3450 • Web:





690 Chase Ave., Elk Grove, Illinois 60007 Phone: 847-956-1300 • Fax: 847-956-1339 • 800-323-6052

Website: • E-mail:


E PARTS E Cylinders–Hydraulic

Hader Industries 262-641-8000

15600 W Lincoln Ave, P.O. Box 510260 New Berlin, WI 53151-0260 We also carry pumps, power steering units & valves.

E Emissions Analyzer

800 Trucks In Stock

All Makes and Models Chicago and California Stock

ATLAS INTERNATIONAL LIFT TRUCKS 5050 N. River Road • Schiller Park, IL 60176 (847) 678-3450 • Web:

E RACK / SHELVING (800) 255-4109 E Manufacturer/Suppliers (New)

Dealer Only Quick Ship Pallet Rack

Cantilever Racks • Structural Pallet Racks Portable Stacking Racks • Specialty Transport & Storage Products

(800) 255-4109


April 2015




• • •

Portable Storage Racks All-Steel Stack Racks Pallet Stacking Frames

800-939-DYNA (3962)

Corrugated Steel Rack Deck Punch Deck ® • Solid Deck Economical • Strong • Easy Install • Fast Delivery Painted • Galvanized • Stainless Steel








690 Chase Ave., Elk Grove, Illinois 60007 Phone: 847-956-1300 • Fax: 847-956-1339 • 800-323-6052

Website: • E-mail: Lift Up Your Business

✷Industrial Pneumatics-Radial & Cross-Ply ✷Super Elastic Resilient ✷Press-On Bands ✷Multi-Purpose Tires (MPT) 877-235-0102

Industrial Tire

E REPAIR SERVICES E Motors (Electric) the solution to all your Electric Lift Truck Motor needs. New • Rebuilt • Exchange • Motors • Armatures • Parts 8 Locations Coast to Coast 800-435-9346

E Transmissions




Reman Transmissions, Drive Units, Differentials & Torque Converters

Experience the benefits of a full-time After Market Consultant at a fraction of the cost. (803) 548-6707 • Email:



Phone: 508.991.6660


Sentinel has the right convex mirror for you.

Campus Crafts

Fax: 508.991.7330 • •

160 Murray St., Rochester, NY 14606 1-(800) 733-6780 (800) 255-4109 E STORAGE EQUIPMENT E Carts • • •

Wholesaler offers a wide variety of advertising options to help companies get noticed. Contact us for more information.

Portable Storage Racks All-Steel Stack Racks Pallet Stacking Frames

800-939-DYNA (3962) 48

April 2015

877.638.6190 |

April 2015



ot ed! G SHRINKWRAP PROTECTION FOR r e e v ’ v TRANSPORT & OUTDOOR STORAGE We u Co Yo Large Heavy Duty ~ 6 Mil ~ Clear Shrink Polyethylene Bags

For The Best Over-The-Road Protection This Spring! TUFF TRUK™ TRANSPORT BAGS t Deliver Electrics Safely In The Rain And Snow t Economical – Under $16 – Cheap Insurance t Cover All Types Of Lift Trucks And Equipment t Easier and Quicker To Use Than Tarps And Stretchwrap t Rust And UVI Can Be Added For Outdoor Storage

A Tight Form-Fit Covering That Really Stays On!!!

NEW!!! In & Out Access Zippers Available

PACKAGING SYSTEMS, INC • Toll Free 800-421-7225 • Fax 203-250-7700 • Email Advertiser’s Index ADVANTAGE MATERIAL HANDLING, INC.. . . . . . 39

FORK-CO USA SALES, LLC. . . . . . . . . . . . . . . . . . 31

PRODUCTS FOR INDUSTRY. . . . . . . . . . . . . . . . . 45

AFTERMARKET SERVICES. . . . . . . . . . . . . . . . . . 28

FORKLIFT PRO, INC.. . . . . . . . . . . . . . . . . . . . . . 18

QUANTUM STORAGE SYSTEMS. . . . . . . . . . . . . . 26

AKRO-MILS INC.. . . . . . . . . . . . . . . . . . . . . . . . . 13

GATEWAY RACK CORP.. . . . . . . . . . . . . . . . . . . 38

RHINO RUBBER, LLC. . . . . . . . . . . . . . . . . . . . . . 15

ALL BRAND FORKLIFT PARTS . . . . . . . . . . . . . . . 14

GRINDSTAFF ENGINES, INC.. . . . . . . . . . . . . . . . 12

ROADRUNNER RUBBER CORP. . . . . . . . . . . . . . 20


H&K EQUIPMENT COMPANY . . . . . . . . . . . . . . . 26

ROCO INNOVATIONS. . . . . . . . . . . . . . . . . . . . . 43

ARCON EQUIPMENT, INC. . . . . . . . . . . . . . . . . . 24

HADER INDUSTRIES INC. . . . . . . . . . . . . . . . . . . 41

SAFETY SYSTEMS & CONTROLS INC.. . . . . . . . . . 13

BAY EQUIPMENT CO.. . . . . . . . . . . . . . . . . . . . . 18

HESS AUCTIONEERS. . . . . . . . . . . . . . . . . . . . . . 36

SHOPPA’S MATERIAL HANDLING. . . . . . . . . . . . 33

CHARNOR INC.. . . . . . . . . . . . . . . . . . . . . . . . . . 19

JAMCO. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

STELLANA U.S.. . . . . . . . . . . . . . . . . . . . . . . . . . 37

CONNELL FINANCE CO. INC. . . . . . . . . . . . . . . . 10


SUPERIOR ENGINEERING . . . . . . . . . . . . . . . . . . 44


JOSEPH INDUSTRIES, INC.. . . . . . . . . . . . . . . . . . 34

SUPERIOR TIRE & RUBBER CORP.. . . . . . . . . . . . 49

CT PACKAGING SYSTEMS INC . . . . . . . . . . . . . . 50

MAC RAK INC.. . . . . . . . . . . . . . . . . . . . . . . . . . 51

THOMBERT, INC. . . . . . . . . . . . . . . . . . . . . . . . . 29

DESIGN STORAGE AND HANDLING. . . . . . . . . . . . 2

MOR-VALUE PARTS COMPANY. . . . . . . . . . . . . . 42

TVH . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1, 11, 52

DYNA RACK. . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

MOTOR TECH, INC.. . . . . . . . . . . . . . . . . . . . . . . . 3

UNIRAK STORAGE SYSTEMS. . . . . . . . . . . . . . . . . 5

ENGINE POWER SOURCE. . . . . . . . . . . . . . . . . . . 9

NUTTING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

WEST POINT RACK, INC.. . . . . . . . . . . . . . . . . . . 27

FB CHAIN LIMITED. . . . . . . . . . . . . . . . . . . . . . . 40

OHIO LIFT TRUCK, INC.. . . . . . . . . . . . . . . . . . . . 21

WY’EAST PRODUCTS . . . . . . . . . . . . . . . . . . . . . 30


PHILLIPS MINE & MILL, INC. (IRWIN TRANSPORTATION). . . . . . . . . . . . . . . . . . . . . 17


FLOW-RITE CONTROLS. . . . . . . . . . . . . . . . . . . . . 7

More advertisers & resources at 50

April 2015




Expanded Standard Quick Ship Coming Soon!

Prime 50,000 Min Yield Steel


24-48 hours after order confirmation • Frontline and Advantage Bolt-on Kits up to 5 pieces • 2 ft., 4 ft. and 6 ft. heights • 3 punch styles: - Old Style Teardrop, New Style Teardrop or T-Bolt • 3 colors: Orange, Vista Green, Dark Blue


2 weeks after order confirmation • Frontline and Advantage Bolt-on Kits up to 30 pieces • 2 ft., 4 ft. and 6 ft. heights • 3 punch styles: - Old Style Teardrop, New Style Teardrop or T-Bolt • 6 colors: Orange, Vista Green, Safety Yellow, Dark Blue, Battleship Gray and Forest Green

Great Dealer Benefits

No Inventory! Faster Response! Stop by booth #419 or call for details! Call your local dealer or call us for a dealer near you

Ph: 815-723-7400

Engineered Rack Repair & Protection

Anything to make you smile.

Material Handling Wholesaler April 2015  
Material Handling Wholesaler April 2015