2. A Little Less Conversation EXAMPLE 1: PIPEJUMP.COM /PRODUCT SITE
Layout: • Single Page, Horizontal Layout • Tells eye where to go on page • Graphically Appealing, Easy to Navigate Information Hierarchy: • Most important content and calls to action are “above the fold” • Large Buttons, Large Video
Features/Selling Points: • Small, easily digestible content boxes • 1-3 lines
Testimonials: • Small, easily digestible content boxes • 1-3 lines
DIGITAL SCIENTISTS 08.20.2009
Friday, August 21, 2009
Published on Aug 21, 2009
A Digital Scientists presentation on improving your site's content. Instead of telling you how to write a blog post (which is open to inte...