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2. A Little Less Conversation EXAMPLE 1: PIPEJUMP.COM /PRODUCT SITE

Layout: • Single Page, Horizontal Layout • Tells eye where to go on page • Graphically Appealing, Easy to Navigate Information Hierarchy: • Most important content and calls to action are “above the fold” • Large Buttons, Large Video

Features/Selling Points: • Small, easily digestible content boxes • 1-3 lines

Testimonials: • Small, easily digestible content boxes • 1-3 lines

DIGITAL SCIENTISTS 08.20.2009

Friday, August 21, 2009

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Top Ten Ideas for Creating & Managing Web Content  

A Digital Scientists presentation on improving your site's content. Instead of telling you how to write a blog post (which is open to inte...

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