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4. Know Your Reader USE ANALYTICS TOOLS TO LEARN ABOUT YOUR AUDIENCE AND WHAT CONTENT THEY LIKE

Google Analytics: Build a Reader Profile Top Content: View which pages readers spend the most time on. Pageviews, alone, can be misleading, sort by “Avg Time on Page� to see how engaging your content is. Top Exit Pages: View which pages your readers are departing from (i.e where are you losing them?) Bounce Rate: Monitor your bounce rates over time, compare to content, and identify themes/patterns (i.e how are you losing them?).

DS Analytics Tool: The Missing Ingredient Google Analytics is great, but when we wanted more than it could provide, we rolled up our sleeves and built a complementary analytics tool. The DS Analytics Tool tells you where visitors came from before they landed on your site and where they went after they left. Once you know the comings and goings of your readers, you can craft content that holds their attention longer. The DS Analytics Tool is free, only takes a line of code to get started, and integrates with your existing Google Analytics.

DIGITAL SCIENTISTS 08.20.2009

Friday, August 21, 2009

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Top Ten Ideas for Creating & Managing Web Content  

A Digital Scientists presentation on improving your site's content. Instead of telling you how to write a blog post (which is open to inte...

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