Twitter Strategic Campaign Summary Research
How Are Other Energy Organizations Using Twitter?
Eco Energy (twitter.com/Eco_Energy_) • Energy Initiative to create energy independent homes, based in Seattle • Followers: 34,000 Following: 35,000 • Strategy • Post a lot of news articles • Only post every few days • Retweet a lot
Fast Plants (twitter.com/fastplants) • UW-Madison nonprofit • Followers: 195 Following: 159 • Strategy • Advertise themselves, their web site • Post news articles • Post some fun articles not related to bioenergy • Create personal communication with followers
Why Should the GLBRC Tweet?
Create a rsonality GLBRC pe
Build a relationship with the public
Increase V isibility
GLBioenergy Twitter is designed to establish
consistent and deeper relationships for future benefits. less than 5 seconds ago from web
Strengthe n connectio ns with oth er BRCs, energ y initiative s
dibility, Build cre pertise t ex highligh
What to Tweet and Who to Follow.
What to Tweet
Who to Follow
• Bioenergy News
• Energy Initiatives
GLBioenergy DOE grants $80 million to biofuel research: http://ow.ly/WArB . about 1 hours ago from HootSuite
• ReTweet Inf luential Users
• Madison, UW, and MSU Related Groups
GLBioenergy RT @Eco_Energy: Whoʼs Afraid
of a Clean-Energy Future? http://bit.ly/8evVcH. about 2 hours ago from HootSuite
• Ask Questions, Create Conversation
• Alternative Energy News Organizations
GLBioenergy What bioenergy topics would you like to see addressed in 2010? about 3 hours ago from HootSuite
• Advertise Events and Our Web site
• Local News and Reporters Who Cover Energy
GLBioenergy 1/16 event: Phytochrome Signaling in Arabidopsis by Dr. Brian Burger. http://ow.ly/WArB about 4 hours ago from HootSuite
• Personality and Twitter Culture
• Teachers and Teaching Organizations
GLBioenergy #followfriday @WSJEnergyBlog, @the_sca, @WeAreTeachers, @EnergyTomorrow
about 5 hours ago from HootSuite
Our Twitter Future.
Several Separate GLBRC Twitter Feeds • GLBRC.Education, GLBRC.Industry, GLBRC.Communications • Allows for target to follow only what they want to • Main GLBioenergy feed would retweet these other feeds to keep everything in one place Traffic Checking • Watching visitor and follower numbers
• Setting goals • Number of followers • Number of visitors • Number of retweets of our feed Employee-Only, Private Feed • A new kind of eNews • As a reader, it’s easier to manage. You can quickly scan the feed, and get right to the news you want to read. • A different platform for internal discussion
@: Used to reference another user in a tweet or reply to them. These act as links back to their twitter feed and are publicly available tweets. Direct Message (DM): A private message sent directly to a user that other users can’t see. Follower: A user who will see all of the tweets you make. Hash Tag: Designated with a #, these are used to mark the topics in your tweets (i.e. #Bioenergy). These tags can be searched by all twitter users. Retweet (RT): A repeated tweet. Used to forward someone’s tweet to your followers. Original tweeter is mentioned in the retweet. Tweet: A message sent to your followers over Twitter.
Published on Jan 3, 2011
Published on Jan 3, 2011
Create a GLBRC personality Research Build a relationship with the public Eco Energy (twitter.com/Eco_Energy_) •EnergyInitiativetocreateenerg...