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LIVING THE BRANDS: Synopsis The project focuses on brand presence in daily experience (and its impact on cultural and personal identity). For this project, students were instructed to identity the implications of brand presence in his or her daily life. Each student was asked to select brands that he or she uses throughout 18 hours of his/her life. The result was then charted and presented through a digital collage for further discussion and comparison. Through this project, students were given the opportunity to self-evaluate the presence or even intrusion of brands in their daily experience and how such presence influences or determines their personal taste, choice, lifestyle and identity. Students were also reminded of how their individual subscription to these brands might have turned them into a hybrid crosscultural commodity. Pros and cons were debated, especially in regards to global capitalism and local cultural identity.


TAN CHEE KOON 111807


9.00a.m. - 10.00a.m.

Alarm ring with a 'hot' ringtone and wake me up sweetly. =P ď Ź


10.00a.m. - 11.00a.m.

ď Ź

After that, I go brush my smelly teeth. =)


11.00a.m. - 12.00p.m.

ď Ź

I eat my healthy bread with fruit jam every early morning.


12.00p.m. - 1.00p.m.

ď Ź

I wash my dirty body after my meal.


1.00p.m. - 2.00p.m.

ď Ź

It reach the time for me to have my delicious lunch.^^


2.00p.m. - 3.00p.m.

ď Ź

After taking my lunch, I sketch my artwork and do my assignments.


3.00p.m. - 4.00p.m.

ď Ź

Playing strategy games is always my favourite.^^


4.00p.m. - 5.00p.m.

ď Ź

It's time to enjoy my teatime! <3


5.00p.m. - 6.00p.m.

ď Ź

It's a nice weather! I go to have a climb on the Bukit Jambul Hill. =D


6.00p.m. - 7.00p.m.

ď Ź

I go back home and have a shower on my stinky body~


7.00p.m. - 8.00p.m.

ď Ź

After my shower, I go to Queensbay Mall to have my fantastic dinner. xD


8.00p.m. - 9.00p.m.

ď Ź

After that, I continue with my another assignments.


9.00p.m. - 10.00p.m.

ď Ź

It's tired! This is the moment to release my tension by watching my favourite shows.


10.00p.m. - 11.00p.m.

ď Ź

It's time to have a sweet dream with my comfortable bed. Hehe~ Nitez^^


LIVIER ORTIZ ANAYA BB4771


6:00 â&#x20AC;&#x201C; 7:00 Waking up


7:00 â&#x20AC;&#x201C; 8:00 Going to the gym


8:00 â&#x20AC;&#x201C; 9:00 Taking a shower


9:00 â&#x20AC;&#x201C; 10:00 Having breakfast


10:00 â&#x20AC;&#x201C; 11:00 Going to school


11:00 â&#x20AC;&#x201C; 12:00 Carrying my stuff


12:00 â&#x20AC;&#x201C; 13:00 Attending to class


13:00 â&#x20AC;&#x201C; 14:00 Taking notes


14:00 â&#x20AC;&#x201C; 15:00 Having lunch


15:00 â&#x20AC;&#x201C; 16:00 Having dessert


16:00 – 17:00 Texting


17:00 â&#x20AC;&#x201C; 18:00 Surfing on line


18:00 â&#x20AC;&#x201C; 19:00 Checking facebook


19:00 â&#x20AC;&#x201C; 20:00 Skyping with my family


20:00 â&#x20AC;&#x201C; 21:00 Having dinner


21:00 â&#x20AC;&#x201C; 22:00 Having a smoke


22:00 â&#x20AC;&#x201C; 23:00 Brushing my teeth


23:00 â&#x20AC;&#x201C; 24:00 Going to bed


NAZATUL AQILAH CHE MUSA 111773


6.00 am – 7.00 am

NYENYAK TIDURKU DIBUAI MIMPI INDAH


7.00 AM – 8.00 AM

SEGARKAN DIRI & LEMBUTKAN KULIT SEPERTI BAYI


8.00 AM – 9.00 AM

PINGGANG SIZE 32 JE LAA !!


9.00 AM – 10.00 AM

WAH !! DAH TERLEBIH COMEL DAH NI .. !!


10.00 AM – 11.00 AM

~~ MANISNYA BISKUT INI ~~


11.00 AM – 12.00 PM

ASSIGNMENT LAGI !!


12.00 PM – 1.00 PM

MENCARI – CARI FESYEN YANG TRENDY & HOT


1.00 PM – 2.00 PM

MAKAN TENGAHARI YANG VOGUE GITU .. !!


2.00 PM – 3.00 PM

MENYEMBAH YANG SATU !!


3.00 PM – 4.00 PM

SAYA MEMANG SUKA SANGAT LARH BAB-BAB SHOPPING NI ..


4.00 PM – 5.00 PM

ANDA MAHU GELAK TERBAHAK-BAHAK?? SILA TONTON CHANNEL INI.. KEHKEH !!


5.00 PM – 6.00 PM

SAYA PERLU KURUS DEMI MASA DEPAN DIRI & SENANG CARI JODOH ………. !!!!!!!


6.00 PM – 7.00 PM

~~~ HIDRATKAN DIRI UNTUK KEMBALI BERTENAGA ~~~


7.00 PM – 8.00 PM

SERONOKNYA KALAU AKU DAPAT SEEKOR KUCING NI KAT RUMAH !! YAHOOOO !! BAHAGIAAAAA …. !!


8.00 PM – 9.00 PM

ASSALAMUALAIKUM, SARI BERITA UTAMA …


9.00 PM – 10.00 PM

MAKAN SEHINGGA GIGIT KUKU JARI KU !! YUMMMY !!!


10.00 PM – 11.00 PM

128 PICTURES HAS BEEN UPLOADED, THANK YOU


11.00 PM – 12.00 AM

A I A I A I

: HELLO AWAK !! : HELLO !! HELLO !! : I LOVE YOU !! : I MISS YOU !! : BYE…. : BYEEEE…..


NG SEE JIE 111774


6:00 â&#x20AC;&#x201C; 7:00 I woke up and brush my teeth.


7:00 – 8:00 Urgh…looks bad, need to shave again today.


8:00 â&#x20AC;&#x201C; 9:00 Oh, its time for some toilet moment at morning.


9:00 â&#x20AC;&#x201C; 10:00 Simply style my hair to make it nice.


10:00 â&#x20AC;&#x201C; 11:00 Have my breakfast in rush.


11:00 â&#x20AC;&#x201C; 12:00 Reason as art student, I can wear slipper to class, yeah! haha


12:00 – 1:00 Start sketching class…kind of boring.


1:00 – 2:00 Lunch time! I’m lovin it!


2:00 â&#x20AC;&#x201C; 3:00 Taking several photos for assignment usage.


3:00 â&#x20AC;&#x201C; 4:00 The weather is so hot. Have a drink first.


4:00 â&#x20AC;&#x201C; 5:00 Keep sweating when playing basketball.


5:00 â&#x20AC;&#x201C; 6:00 Clean myself after the games.


6:00 â&#x20AC;&#x201C; 7:00 Enjoy my dinner with friends.


7:00 â&#x20AC;&#x201C; 8:00 Concentrate on doing assignments.


8:00 â&#x20AC;&#x201C; 9:00 Its my favorite time! Drama with snacks.


9:00 â&#x20AC;&#x201C; 10:00 Have some chat with my dear family.


10:00 â&#x20AC;&#x201C; 11:00 Clean my face thoroughly to remove the oil.


11:00 â&#x20AC;&#x201C; 12:00 Bedtime, prepare clock alarm before sleep.


ROSHAWATI MANSOR 111792


6.00 a.m-7.00a.m

Selamat pagi USM. Bangun pagi gosok gigi guna ubat gigi COLGATE..lalalalala


• •

7.00a.m-8.00am

• •

Makkk aii..bertimbun baju aku basuh. Cuci baju dululah nampak gayanya


• • • • • •

8.00a.m-9.a.m

Baju dah selesai basuh. Sekarang tiba la masa untuk mengisi perut..Hari-hari roti.Hari-hari roti


9.00a.m-10.00a.m

• • • • •

Ada kuliah pulak dah.Soo,fokus fokus. Jadi pelajar yang terbaik buat sementara waktu. You can do it


• • •

10.00.am-11.00a.m

• Akhirnya..Duit PTPTN dah masuk. • Perlukan duit segera untuk meneruskan hidup. • Duit adalah segala-galanya


11.00am-12.00pm

• Duit dah ada..Masa untuk menonton wayang. • Tajuk:THE THING. • wowww…terbaik


• •

• • • •

12.00pm-1.00pm

Masa untuk membeli-belah. Rambang mata akuuuuuuuuuuuuu


1.00pm-2.00pm

• • •

Perut dah menyanyi “lagu cinta la plak” Makan dulu la.Sabar ea perut.


• •

• • •

2.00pm-3.00pm

Balik kampus dulu. Rehatkan diri di DESASISWA INDAH KEMBARA • Tidur jap.Kroohh..Kroohh..


• •

3.00pm-4.00pm

Hanya mampu isi perut pada waktu petang dengan MAGGI ja.


• • •

• • •

4.00pm-5.00pm

Bosannya duduk dalam asrama. Masa untuk tawaf Penang. Penang,im coming!!!!!!!!!!


• • • •

• • •

5.00pm-6.00pm

Ronda Penang guna highway baru best. Pandu 100km/j baru ada nikmat. Rempit-rempit..


• • •

6.00pm-7.00pm

• Fuyoo…cantiknya permandangan dekat • Penang ni Snap picture.Buat kenangan


• •

• •

7.00pm-8.00pm

Badan dah berpeluh.mandi dulu la. Baru “fresh” sikit..


• • •

8.00pm-9.00pm

• • • •

Wahh..penuh dengan NOTIFICATION,FRIEND REQUEST,AND MESSAGES


9.00pm-10.00pm

• •

“Comfirm” gelak tengok rancangan ni..hahahaha


• •

10.00pm-11.00pm

• • • •

Artwork tak siap lagi..cepat!!! Esok pagi kena SUBMIT. Study hard. Jadi pelajar terbaik buat sementara waktu


11.00PM-12.00a.m

• • • • • • •

017763260: Hello,Ros 017436388:hello. 017763260:blablablabla.. 017436388:blablabla 017763260:ok,bye..good night 017436388:ok..good night


TAN CHEE HOONG 111806


6:00am – 7:00 am • My favourite cereal.


7:00am â&#x20AC;&#x201C; 8:00am Line 7 sport shoes for jogging.


8:00am – 9:00am • My breakfast for the next three years.


9:00am – 10:00am • Laptop – not for entertainment, • but for assignments.


10:00am â&#x20AC;&#x201C; 11:00am â&#x20AC;˘ Filter and deleting junk mails.


11:00am – 12:00pm • Where my ideas come from.


12:00pm – 1:00pm • Staying clean and fresh.


1:00pm – 2:00pm • Main menu for lunch.


2:00pm â&#x20AC;&#x201C; 3:00pm Learning more about arts.


3:00pm – 4:00pm • Stippling… stippling… stippling…..


4:00pm â&#x20AC;&#x201C; 5:00pm Glancing at my watch.. Class is ending in five minutes!!


5:00pm – 6:00pm • Tea time! Where’s my cup again?


6:00pm – 7:00pm • A stroll in campus.


7:00pm â&#x20AC;&#x201C; 8:00pm Putting on clean clothes.


8:00pm – 9:00pm • Reporting my daily activities to mum.


9:00am – 10:00am • Drawing and colouring.


10:00pm – 11:00pm • Strengthening my gums and teeth.


11:00pm – 12:00pm • Off the lights, time to sleep!


LIZBETH GEORGINA MACIAS DIAZ BB4766


6:00-7:00 wake up

zzzz


7:00-8:00 take a shower

zzzz


8:00-9:00 have breakfast

zzzz


9:00-10:00 walk to school


10:00-11:00 carry my stuff to school


11:00-12:00 class


12:00-13:00 talking on the phone


13:00-14:00 have a snack


14:00-15:00 lunch


15:00-16:00 brush my teeth


16:00-17:00 surf on line


17:00-18:00 skype with my “family”


18:00-19:00 time to watch tv


19:00-20:00 listen music


20:00-21:00 let´s have some dinner


21:00-22:00 time to wear my pijamas


22:00-23:00 i wash my face


23:00-24:00 Go to bed


CHEW YEE SUEN 111737


6.00am - 7.00am

Oral care.


7.00am - 8.00am

Nutrition and wellness.


8.00am - 9.00am

Remove unpleasant odour of my clothes.


9.00am - 10.00am

Skin care.


10.00am - 11.00am

Attend class.


11.00am - 12.00pm

Taking notes.


12.00pm - 1.00pm

Lunch time.


1.00pm - 2.00pm

Do assignment.


2.00pm - 3.00pm

Search informations.


3.00pm - 4.00pm

Data storage.


4.00pm - 5.00pm

Tea time.


5.00pm - 6.00pm

Just do it.


6.00pm - 7.00pm

For better personal hygiene.


7.00pm - 8.00pm

Cure my hunger.


8.00pm - 9.00pm

Watching movie.


9.00pm - 10.00pm

Chat with my family and friends.


10.00pm - 11.00pm

Listen to music.


11.00pm - 12.00am

Beautify my skin and have a tight sleep.


LIM TEIK YEOW 111755


6am~7am

Wake up, brush my teeth


7am~8am

Wearing my new shoes to jogging


8am~9am

Wash my body with shampoo


9am~10am

Having my breakfast


10am~11am

Going to class with my bag


11am~12pm

Write down the important note inside class


12pm~1pm

Learning how to use dreamweaver inside class


1pm~2pm

Having lunch with my friend


2pm~3pm

Continue my artwork with ink pen


3pm~4pm

Listen to the music with walkman


4pm~5pm

Having tea break with milo


5pm~6pm

Playing basketball with my friend


6pm~7pm

Rest and drink water


7pm~8pm

Go out to have dinner by driving car


8pm~9pm

Buy some goods at Tesco


9pm~10pm

Surfing internet using my laptop


10pm~11pm

Playing some games


11pm~12am

Wash my face before going bed


12am~1am

Set my alarm inside my handphone and good night


OOI BOON JIET 111790


6am-7am My little galaxy woke me up for early tutorial class


7am-8am Had my breakfast rushing to class after oversleep again (I went back to bed after woke up)


8am-9am As usual, I was looking at my watch to see when the class end.


9am-10am Brain fully woke up after class, opened up my laptop at library, start to remind what I learn this morning.


10am-11am Had a canned of Cola to refresh myself.


11am-12pm Listen to songs while doing morning class assignment


12pm-1pm Head for lunch with friends


1pm-2pm Rush back to school, preparing my rendering markers


2pm-3pm Sketching and rubbing off my artworks with my stationaries.


3pm-4pm Looking at my mechanical pencil, polishing up my artworks corners and descriptions


4pm-5pm Back to hostel and bath. Nice shampoo for anti-scalp needs^^


5pm-6pm Have a little break playing games


6pm-7pm Having fastfood again, fastfood-day. Happy Meal makes me happy


7pm-8pm Back to hostel again, have my shirt changed


8pm-9pm Having light and healthy snacks while finishing homework with friends


9pm-10pm Have fast noodles after feeling the snacks isnâ&#x20AC;&#x2122;t satisfying


10pm-11pm Filled up my water bottle with water, incase Iâ&#x20AC;&#x2122;ll get thirsty in the middle of the night.


11pm-12am Sleep after brushed my teeth after having so many snacks. Nitez!


MOHD EDNIZAM FUARDDY MOHD ZAMRI 114121


6 am â&#x20AC;&#x201C; 7am

I wake up every morning to the annoying buzzing sound of an alarm from my mobile phone.


7 am â&#x20AC;&#x201C; 8 am

After I wake up, Iâ&#x20AC;&#x2122;d have a shower and pamper myself with one of my favorites shampoo.


8 am â&#x20AC;&#x201C; 9 am

Put on a set of clothes before I head out for a walk to class. Canâ&#x20AC;&#x2122;t go to class naked can we?


9 am â&#x20AC;&#x201C; 10 am

Writing notes while listening to a lecture. Or at least pretend to write notes while drawing a cartoon of the lecturer.


10 am â&#x20AC;&#x201C; 11 am

Checking the time and seeing only an hour of class had passed, but felt like Iâ&#x20AC;&#x2122;ve been in it for 5 hours.


11 am â&#x20AC;&#x201C; 12 pm

Morning class is over. Packing up things and putting them in my backpack. Getting ready for Lunch.


12 pm â&#x20AC;&#x201C; 1 pm

Eating a very unhealthy yet delicious lunch. After a long first morning class, I deserve to spoil myself with some fast food.


1 pm â&#x20AC;&#x201C; 2 pm

Nothing can compare to the satisfying feeling of a smoke after a meal. But do remember, SMOKING KILLS. This act is highly discouraged.


2 pm â&#x20AC;&#x201C; 3 pm

Making few pencil sketches/ideas for drawing assignments.


3 pm â&#x20AC;&#x201C; 4 pm

Hydrating myself after a long day. Two liters of water a day keeps me going.


4 pm â&#x20AC;&#x201C; 5 pm

Grab some quick snacks to not fall asleep in the middle of the day.


5 pm â&#x20AC;&#x201C; 6 pm

A small pick-up game of Basketball after a day of classes is over. Have to stay active.


6 pm â&#x20AC;&#x201C; 7pm

Dinner at the famous Nasi Kandar Pelita. One of my usual restaurants to have dinner at.


7 pm – 8 pm

Get online on the internet. Catch up with some old friends, “facebooking”, play some online games etc.


8 pm â&#x20AC;&#x201C; 9 pm

Turn on some music while doing projects/assignments. Canâ&#x20AC;&#x2122;t concentrate without music. I do not like silence.


9 pm â&#x20AC;&#x201C; 10 pm

Construct myself a table, notes and preparing for the next day of classes. Have to get organized so there wonâ&#x20AC;&#x2122;t be any havoc the next day.


10 pm â&#x20AC;&#x201C; 11 pm

Washing dirty clothes and hang it up outside. Hopefully it doesnâ&#x20AC;&#x2122;t rain.


11 pm â&#x20AC;&#x201C; 12 am.

Lay on my comfortable bed and get some good night rest. Before the long day repeats itself on the next day.


PAU KHEK TONG 111791


Time : 6.00 am â&#x20AC;&#x201C; 7.00 am


Time : 7.00 am â&#x20AC;&#x201C; 8.00 am


Time : 8.00 am â&#x20AC;&#x201C; 9.00 am


Time : 9.00 am â&#x20AC;&#x201C; 10.00 am


Time : 10.00 am â&#x20AC;&#x201C; 11.00 am


Time : 11.00 am – 12.00 pm


Time : 12.00 pm – 1.00 pm


Time : 1.00 pm – 2.00 pm


Time : 2.00 pm – 3.00 pm


Time : 3.00 pm – 4.00 pm


Time : 4.00 pm – 5.00 pm


Time : 5.00 pm – 6.00 pm


Time : 6.00 pm – 7.00 pm


Time : 7.00 pm – 8.00 pm


Time : 8.00 pm – 9.00 pm


Time : 9.00 pm – 10.00 pm


Time : 10.00 pm – 11.00 pm

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Time : 11.00 pm – 12.00 am


MARIA TERESA TORRES RAMIREZ BB4769


Living The Brands  

The project focuses on brand presence in daily experience (and its impact on cultural and personal identity). For this project, students we...

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