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DIVISION OF MARKERTING, CORPORATE COMMUNICATION & PROMOTION


KEY PERFORMANCE INDICATORs - KPI

VISITORS YEAR 2004-2013 80000 YEAR

VISITORS

2004

34609

2005

28182

2006

30832

2007

32744

2008

35433

2009

61805

2010

69284

2011

47568

2012

32973

2013

28019

TOTAL

401449

69284

70000 61805 60000

47568

50000 40000

34609 28182

30000

30832

32744

2006

2007

35433

32973 28019

20000 10000 0 2004

2005

2008 VISITORS

2009

2010

2011

2012

2013


KEY PERFORMANCE INDICATORs - KPI

VISITOR'S BY MONTH 2013

12000

10709 10000

8000

6000

4000

2985 2356

2000 562

2173 1210

900

1591

1110

1284

JULY

AUG

2043 1096

0 FEB

MAR

APR

MAY

JUNE

SEPT

OCT

NOV

Kindergarden Primary School Secondary School USM's Student USM'sStaff IPTA/IPTS Gorvernment Private Individuals Family Foreigner TOTAL

23 60 74 148 13 66 24 23 47 53 31 562

0 48 148 185 14 118 52 63 136 96 40 900

100 288 521 506 29 223 121 169 216 146 37 2356

0 125 1284 418 9 437 309 168 58 144 33 2985

81 107 449 25 16 60 111 35 148 137 41 1210

25 199 488 257 39 154 94 5 146 134 50 1591

32 75 158 34 154 414 75 109 755 352 576 71 4 4 0 228 145 83 34 33 238 39 23 185 66 42 129 135 106 140 111 17 0 1110 1284 2173

DEC

NOV

OCT

SEPT

AUG

JULY

JUNE

MAY

APR

MAR

CATEGORY

FEB

MONTH

242 274 43 580 1557 58 702 2292 373 29 1047 164 0 242 17 60 1587 95 19 481 35 75 594 46 80 662 73 197 1614 126 59 359 66 2043 10709 1096

TOTAL

Visitor

JAN

JAN

1053 3624 7270 3778 387 3256 1551 1425 1803 3028 844 28019

DEC


VISITOR'S BY CATEGORY 2013 8000

KEY PERFORMANCE INDICATORs - KPI

7270

7000 6000 5000

3778

3624

4000

3256

3028

3000 2000

1551

1053

1425

1803 844

387

1000

MONTH

TOTAL

CATEGORY

CATEGORY Kindergarden

1053

Primary School

3624

Secondary School

7270

USM's Student

3778

USM's Staff

387

IPTA/IPTS

3256

Gorvernment

1551

Private

1425

Individuals

1803

Family

3028

Foreigner

844

TOTAL

28019

Foreigner

Family

Individuals

Private

Gorvernment

IPTA/IPTS

USM's Staff

USM's Student

Secondary School

Primary School

Kindergarden

0

PERCENTAGES OF VISITORS YEAR 2013 Foreigner 3%

Kindergarden 4%

Family 11%

Individuals 6% Private 5%

Primary School 13%

Secondary School 26% Gorvernment 6%

IPTA/IPTS 12%

USM's Staff 1%

USM's Student 13%


KEY PERFORMANCE INDICATORs - KPI

MGTF's SPECIAL PROGRAMMES YEAR 2006-2013 40 35 35 30

29

30

27

23

25 20 20

21 1819

19

15

12

10

9

10

17 15 12

16

15

14 14 12

15

19

1

120

3

12 9

8 7

5 5

17

6

54 1

1

3

1010000

5 0010010

22 010001 000

0000

2006

2007

2008

2009

2010

2011

2012

ARCHAEOLOGY PORTRAIT DRAWING SOAP BUBBLES

BATIK ART

PAPER SHADOW PUPPETS

SOAP BUBBLES

PORTRAIT DRAWING

ARCHAEOLOGY

SUN GAZING

SPECTRO-HELIOSCOPE

WATER ROCKET

PLANETARIUM

0

2013

YEAR

PLANETARIUM

WATER ROCKET

SPECTRO-HELIOSCOPE

SUN GAZING

20

14

5

7

1

0

0

PAPER SHADOW PUPPETS 0

BATIK ART

2006 2007

15

9

1

1

0

0

0

1

0

2008

29

21

10

16

1

1

0

0

0

2009

23

18

1

12

0

0

0

0

12

2010

19

19

2

5

0

0

15

0

17

2011

30

27

0

4

0

1

17

1

35

2012

14

15

3

1

0

0

12

2

14

2013

12

19

8

3

6

5

9

2

19

TOTAL

162

142

30

49

8

7

53

6

97

0

TOTAL 47 27 78 66 77 115 61 83 554

19 14


KEY PERFORMANCE Indicators - KPI

SENARAI TEMPAHAN PROGRAM KHAS MGTF, USM JANUARI – MAC 2013 BIL

1.

2.

3.

4.

TARIKH & MASA

INSTITUSI

PRORGAM KHAS

JUMLAH

16/1/13 3.00 petang

Altera Penang

Batik

6 pelajar

18/1/13 10.00 pagi

Pusat Pengajian Bahasa USM (Pelajar Thailand)

Batik

15 pelajar

25/2/13 2.00 petang

Pusat Pengajian Bahasa USM (Pelajar Kyoto University, Japan)

Batik

9 pelajar

27/2/13 2.00 petang

Pusat Pengajian Bahasa USM (Pelajar Nanzan University, Japan)

Batik

25 pelajar


PRESS C0VERAGES YEAR 2004-2013 20

KEY PERFORMANCE INDICATORs - KPI

19

18 16 2004

14

10

9

8

9

7 6

2

2007

2008

2009

2010

2011

2012

2013

9

6

6

5

5 4 4

4

2006

12 12 11

12

6

2005

33 33 3 2 11 1 11 0 0

2

4

4

3 2 2 2 22 2 2 2 1 1 1 1 1 1 00 00 0 000 0 000 00

44 3

33 2 1 111 11 11 1 1 1 1 1111 1 1 1 0 00 00 00 0 0000 0 000 0 0000000 00 000000000 0000000 00

0

YEAR

NST

BERITA HARIAN

HARIAN METRO

UTUSAN MALAYSIA

BERITA KAMPUS

THE STAR

KOSMO

THE SUN & THE EDGE

AKHBAR CINA

SINAR HARIAN

THE LEADER/BJIM

TEMAN BARU

STAR METRO

TOTAL

2004

1

0

0

0

0

2

0

0

0

0

0

0

0

3

2005

1

1

0

0

0

9

1

0

0

0

0

0

0

12

2006

5

1

2

0

3

19

3

1

0

0

0

0

0

34

2007

3

3

0

2

2

12

1

1

0

1

0

0

0

25

2008

3

7

0

1

2

12

1

2

4

0

0

0

0

32

2009

2

6

2

0

4

11

1

1

4

6

0

0

0

37

2010

0

4

1

1

2

5

0

0

0

1

0

0

0

14

2011

1

2

0

0

1

0

0

0

1

1

1

0

1

2012

3

4

1

0

2

9

1

1

3

1

0

0

0

2013

3

9

6

0

1

4

1

0

3

1

0

1

0

TOTAL

22

37

12

0

17

83

9

6

15

10

1

0

1

8 14 29 196

STAR METRO

TEMAN BARU

THE LEADER/BJIM

SINAR HARIAN

AKHBAR CINA

THE SUN & THE EDGE

KOSMO

THE STAR

BERITA KAMPUS

UTUSAN MALAYSIA

HARIAN METRO

BERITA HARIAN

NST

0


LAMPIRAN KERATAN AKHBAR JAN-MAC 2013

KEY PERFORMANCE INDICATORs - KPI


LAMPIRAN KERATAN AKHBAR JAN-MAC 2013

KEY PERFORMANCE INDICATORs - KPI


LAMPIRAN KERATAN AKHBAR JAN-MAC 2013

KEY PERFORMANCE INDICATORs - KPI


LAMPIRAN KERATAN AKHBAR JAN-MAC 2013

KEY PERFORMANCE INDICATORs - KPI


KEY PERFORMANCE INDICATORs - KPI

GRAPHIC MEDIA RECORDS BY MGTF'S ACTIVITIES 2009-2013 63 YEAR 2004-2010

70 60

54

48

50

45

40

36

30 24 21 20

18

24

24

21

18

20

18

18

15 12

10 10

7

9

6 3

0 0 0

13

12 9

3

0 0

8

6 2

3

3

2010

2011

0 0

2 1

2012

2013

0 2004

2005

2006

EXHIBITION

2007

2008

VIRTUAL SCREEN

2009

CENTRAL PILLAR

CREATIVE LINK

YEAR / GRAPHIC MEDIA

EXHIBITION

2004

18

VIRTUAL SCREEN CENTRAL PILLAR CREATIVE LINK 0

0

0

TOTAL 18

2005

10

7

0

0

17

2006

63

3

18

21

105

2007

36

3

24

21

84

2008

48

12

15

24

99

2009

45

6

24

54

129

2010

9

2

9

18

38

2011

12

3

20

3

38

2012

6

0

0

18

24

2013

8

2

1

13

24

TOTAL

255

38

111

172

576


KEY PERFORMANCE INDICATORs - KPI

ELECTRONIC MEDIA (RADIO, TV, INTERNET) 2009-2013

140

118

120 105 100

89

84 80

69

60

51

47 40

37 22

26

20 6

5

8 2

5

0 RADIO

TELEVISION 2009

2010

2011

INTERNET

2012

2013

ELECTRONIC MEDIA (TV) 2009

RADIO 37

TELEVISION INTERNET 6 69

2010

47

5

84

2011

22

2

51

2012

26

8

89

2013

105

5

118

228

TOTAL

237

26

411

674

TOTAL 112 136 75 123


KEY PERFORMANCE INDICATORs - KPI

ELECTRONIC MEDIA (RADIO) 2009-2013 60

56 48

50

40

30 21 20

10

16 17

15

15 10

8

9

8

6

5

2

0

0

0 0 0 0 0

0 0 0 0 0

0 0 0 0 0

0 0 0 0 0

HOT FM

HITS FM

THR FM

SURIA FM

0 0 0 0 1

0 0 0 0

0 ERA FM

MUTIARA FM

SINAR FM

2009

2010

2011

2012

PI MAI FM

NASIONAL FM

2013

ELECTRONIC MEDIA (RADIO)

ERA FM

MUTIARA FM

SINAR FM

HOT FM

HITS FM

THR FM

SURIA FM

PI MAI FM

NASIONAL FM

TOTAL

2009

16

15

6

0

0

0

0

0

0

37

2010

17

21

9

0

0

0

0

0

0

47

2011

5

15

2

0

0

0

0

0

0

22

2012

8

10

8

0

0

0

0

0

0

26

2013

0

48

0

0

0

0

0

56

1

105

TOTAL

46

109

25

0

0

0

0

56

1

237


KEY PERFORMANCE INDICATORs - KPI

ELECTRONIC MEDIA (TV) 2009-2013 4.5 4

4

4 3.5 3

3

3 2.5 2 2

2

2

2

2 1.5 1

1

1

1 1

1

1 0.5 0

0

0 0 0

0

0 0 0 0

0 0

0 0 0

0

0 0 0

0 RTM1

RTM2

TV3

NTV7

2009

2010

2011

TV9 2012

ASTRO

USM TV

2013

ELECTRONIC MEDIA (TV)

RTM1

RTM2

TV3

NTV7

TV9

ASTRO

USM TV

TOTAL

2009

3

1

0

1

1

0

0

6

2010

2

2

0

0

1

0

0

5

2011

2

0

0

0

0

0

0

2

2012

4

4

1

0

0

2

1

12

2013

3

0

0

0

2

0

0

5

TOTAL

14

7

1

1

4

2

1

30

0

KPI(Key Performance Indicators)(2005-2013):Division of Marketing,Corporate Communication & Promotion  
KPI(Key Performance Indicators)(2005-2013):Division of Marketing,Corporate Communication & Promotion  
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