Conference Highlights Vendor Fair / Education Sessions / Awards Banquet / Keynotes
In this issue: Michigan Golf Business Conference 2018 14th Michigan Golf League Championship Managing Independent Contractors 2018 GLC winners. Story on pg. 5
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What’s in it for you? Everything by BILL FOUNTAIN, MGCA President As the first days of Fall set in and another golf season closes, this is a great time to reflect on what worked and what did not this past year. Life is full of surprises and firsts. Lets take Tiger Woods and an example. Few gave him chance to ever succeed again as a top tier golfer and he now approaches yet another year as a USA member of the Ryder Cup. Not only did Tiger win the Tour Championship but placed second in the final Fed Ex Cup standings. Few believed it would ever happen. This is what makes Tiger Woods so appealing. Tiger had the world by the tail early in his career. He was number one in the world, made a ton of money and was the talk of golf across the world. Then everything collapsed. He made
some serious personal mistakes and his health failed. Many thought his career was over. But Tiger kept plugging along, pushing himself to get better. He had to seek out and work Come and meet Major Dan Rooney with professionals to get his at the Michigan Golf Business body, mind and confidence Conference this November. back. This did not happen over night, it actually took ten years. He sought out people who could teach him new approaches to get his game back. It’s really no different for us as golf course operators. Every year we have firsts that we never envisioned we would be dealing with and our journey to educating ourselves never ends. That’s why I highly recommend you bring yourself and some of your key team members to this year’s Michigan Golf Business Annual Conference November 26-28 at Somerset Inn in Troy. We have an excellent slate of speakers and topics that will assist in your preparation for 2019. We hope to see you in Troy!
“...our journey to educating ourselves never ends.”
Registration is Open!
For the Michigan Golf Business Conference at www.MichiganGCA.org or call 800-860-8675 today.
Nov. 26 –28 Somerset Inn, Troy
Board of Directors President
Kathy Aznavorian Fox Hills Golf & Banquet Center
Bernie Friedrich Boyne USA
Bay Paul Course Logix
Jon Scott Gull Lake View
Toni Joers Concord Hills Larry Moore U.S. Golf Cars
Steve Ramey Chisholm Hills
Jim Szilagyi The Lynx Golf Club
Tom Schwark Sycamore Hills
Susan Vanderburg Indian Lake Hills
Bill Fountain Majestic at Lake Walden
Ed Clark Sandy Ridge Golf Course Jim Dewling Total Golf Inc.
Bob Koutnik Fox Run Country Club
Gilda Johnson Lake Forest Golf Club
Jeff Hoag Scott Lake Country Club
Carolyn Olson Elmbrook Golf Course 3
Tee Off Times ad spring 2017.pdf
League Golfers Tournament continues to grow Neither snow nor rain nor heat nor gloom of night stays these golfers (sic) from the swift completion of their appointed rounds. It wasn’t a beautiful day at Eagle Eye Golf Club in Bath, Michigan for the 14th Annual Golf League Championship but true to form, Michigan golfers are hardy competitors. The Michigan Golf Course Association (MGCA) who manages the tournament with technology partner Handicomp would like to thank the sponsors and contributors to this event, making it a fantastic day for our golf-
ers. A sold out field of league men and women were treated to an exceptional event. Michigan based Great Lakes Coca Cola is the premier sponsor of the Michigan Golf League Championship provided the golfers with great prizes and refreshments. Other sponsors for this record breaking year are Boyne Resorts, Bridgestone Golf, Eagle Eye Golf Course, Forest Dunes, Fox Hills Golf Course, Lake Forest Golf Club, Scott Lake Golf and Practice Center, Treetops Golf Course, and West Michigan Golf Show.
In the winner’s circle:
Overall Champions Kathy Gardner and Julie Savage from Hawk Hollow Golf Course in Bath.
Men’s Champions Kevin Grossman and Kelly Ingersoll with Bella Vista Golf Course in Coldwater.
Women’s Champions Lori Hostetler and Karissa Joosten from Glenkerry Golf Course.
Be a Champion! Golfers from all over Michigan are invited to take part in this annual tournament through the Michigan Golf League Network. For more information visit: www.migolfleague.com or contact the MGCA at 800-860-8575.
Michigan PGA Programs Improve Veterans Lives Through Golf by KEVIN HELMS, Executive Director, Michigan PGA greatly appreciated by all the patients and Veterans that are treated, or visiting someone who is treated at the VA Hospital in Battle Creek” -SGT Jason Fuller, 2013 PGA HOPE graduate
The Michigan PGA and the three chapters that make up the Michigan Section work together to give back to our veterans by providing programs, creating different opportunities, and raising funds that benefit various parts of our military presence in Michigan. PGA HOPE (Helping Our Patriots Everywhere) is a six- to-eight-week golf program based in Battle Creek led by PGA Professionals. The program provides veterans with the means to participate in golf by giving them lessons, course access, and necessary equipment to continue playing golf beyond the program itself. Members of the Michigan PGA’s Western Chapter started a HOPE for Veterans Pro Am where all the proceeds benefit the veterans at the Battle Creek VA Medical Center to improve the Custer Greens Golf Course, on the grounds of the VAMC. This course has a direct impact on PGA HOPE participants and other veterans who are interested in the game of golf, including patients at the VA Medical Center. “After my 3 rd combat, I was introduced to PGA Project Hope at the VA hospital in Battle Creek, MI. Throughout the eight weeks of instruction and playing on Custer Greens at the VA in Battle Creek, I was able to deal with problems and ailments that I had endured during my three combat tours in support of The War on Terror in the Middle East. The seven PGA Professional that were our instructors and coaches, were in some amazing way able to link our combat experiences to the Old-World game of Golf. Since graduating PGA HOPE, my game of golf has improved and taken me to places I never could have dreamed of. I have been to Austin Texas for the PGA Awards Ceremony, I have competed in a Skills Challenge with World Golf Hall of Famer Bernhard Langer at the KitchenAid Senior PGA Championship Media Day at Harbor Shores in Benton Harbor, I also have been introduced to Folds of Honor Foundation, and The Veterans Golf Association. Any help that you can provide to assist us in bringing Custer Greens back to its glory days of yesteryear would be TEE-OFF TIMES
The Michigan Section PGA would like to thank all the participating courses and PGA Professionals who make Michigan one of the top states for providing support to veterans and their families. Together we have been ranked in the top ten nationally in raising funds through Patriot Golf Day for the Folds of Honor Foundation, which provides educational scholarships to spouses and Continued on page 7
Top to bottom: Michigan PGA Professional giving a golf lesson to a PGA HOPE participant; PGA HOPE Program group photo with our Michigan PGA Professionals and Fall PGA HOPE graduates; 11 th Annual Patriot Golf Day Shootout at Treetops Resort.
Independent Contractor vs. Employee – Keeping your Business Practices on Par by SARAH JENNINGS, CPA, CFE, CAE, Maner Costerisan and there is an extensive approval process for expenditures on the projects or initiatives those are signs that the individual should be treated as an employee. If there is a risk that the individual could have a financial loss on the initiative due to an under estimated of time or direct cost of the project, the individual is likely a contractor. The last category for consideration is the relationship between the individual and the company. If the company relies on the individual to do it’s normal business operations or if there are additional requirements aside from the individual’s expertise such as scheduling or answering the phone, that is an indication of an employee relationship. If the tasks that the individual performs are specific and other ordinary business operation tasks are not assigned to the individual that would be more of a contractor relationship. The best course of action when determining whether an individual is an employee or an independent contractor is to make sure you document the consideration in each of these three areas. If there is an examination or audit done by an outside agency, it is better for the examiner to disagree with an assumption that the company has made than for there to be no proof that it was even considered.
There are some broad areas that you need to consider when determining whether a team member should be an independent contractor or designated as an employee. Truly it all has to do with the with control and independence of the work arrangement. Often times we see organizations make the decision without considering all of the factors and that is when they get into trouble. The first area for consideration is behavioral control. It is important to determine how training is done and specific guidance given as well as if the individual is available for outside projects. The less training and detailed instructions that are given the more likely the individual to be a contractor, the more control the company has over how the job is performed, the more likely the individual is an employee. The next area for consideration is financial control. This is an evaluation of how resources are provided to the individual. If the company is paying based on projects or results of initiatives, those are signs of an independent contractor. If the company is paying based on hours worked, they provide all tools for the job such as computers and supplies
Veterans Lives Improved
CLIP AND SAVE NEW CONTACT INFO
Continued from page 6
children of America’s fallen and disabled service members. This year Kevin McKinley, Michigan PGA President, ran his 11th Annual Patriot Golf Day Shootout at Treetops Resort while other PGA Professionals also held various Patriot Golf Day events throughout the state of Michigan. We would like to encourage everyone to attend the Michigan Golf Business Conference to hear more about Major Dan Rooney’s amazing journey and his creation of Folds of Honor that has impacted so many different lives across America. The Michigan PGA would like to recognize the golf courses in Michigan for their successful military efforts. As we approach the end of the year and plan for 2019, please think about how you can continue to impact veterans and the communities we serve.
Michigan Golf Course Association
www.michigangca.org Kate Moore firstname.lastname@example.org Jada Paisley email@example.com Milt Senter firstname.lastname@example.org General Mailbox email@example.com Phone - 517-482-4312 Toll Free - 800-860-8575 Fax - 517-267-8984 7
Michigan Golf Business ANNUAL
Nov. 26 â€“28, 2018 - Somerset Inn, Troy The largest gathering of golf course owners and operators in Michigan.
ABOVE & BEYOND
How to Register
Major Dan Rooney, USAF Program Information 8
Nov. 26 2:30 pm – 5:00 pm PreConference Seminar
6:00 pm – 8:00 pm
Meet old friends and new at the Opening Reception. This is a great opportunity to connect with fellow operators, owners and suppliers. Open to all attendees.
Get Certified: TAM®
Techniques of Alcohol Management Seminar. Nationally recognized as the leading program for responsible server training. TAM® provides risk management tools that should be used by all licensees to control the day-to-day operations of their business. TAM® training covers a wide variety of information.
Including False Identification; Laws, Rules, and Regulations; Clinical Effects of Alcohol; Customer Disturbances; Alcohol Management (nominal additional fee for this preconference session). David Puck is the Program Director for Michigan’s first and only trade association dedicated to serving the unique needs of liquor licensees, their employees, customers and communities.
Nov. 27 8:00 am – 9:00 am
lator, elected to the Michigan House of Representatives in 1999 and serving as a member of the Senate from 20032010. He has also been involved in a small, family-owned restaurant in Midland.
Light Continental Breakfast as you Register Registration continues all day
10:15 am – 11:30 am
9:00 am – 10:00 am
Food for Thought…and Profit
A Patriot’s Calling: Folds of Honor
MGCA Member panel
Major Dan Rooney
Rooney was called on a mission to ensure that the sacrifices of America’s heroes—our fallen military personnel—would never go unappreciated or unrewarded. Rooney founded Folds of Honor and has raised over $100 million and has awarded over 13,000 educational scholarships to the family members of soldiers killed or disabled in combat. An American hero. Major Dan “Noonan” Rooney is a fighter pilot with 3 combat tours in Iraq, a PGA Golf Professional, and the founder of the Folds of Honor. He has served as the motivational speaker for two U.S Ryder Cup teams and is a frequent guest with FOX News. A decorated military aviator, Major Rooney is currently stationed at Tyndall AFB Florida as a member of 301st Fighter Squadron.
10:15 am-11:30 am
Getting Out of the Weed(s) Tony Stamas
Weed control has a new meaning in the golf industry since the passage of the ballot proposal. Learn how this effects your business from customer to employee management. Tony Stamas is the vice president of government affairs for the Small Business Association of Michigan. . He is a former legis9
Get great proven ideas from fellow operators on innovative ways to bring customers to your golf course, whether the play golf or not! This round robin format will allow you to ask question, get advice and even share your innovations with others.
11:30 am – 2:00 pm
Vendor Fair and Networking Luncheon 2:00 pm – 3:30 pm
How to Define Service Standard (understanding service map & customer journey)
Whitney Reid Pennell
From the moment a customer drives through your gates until the time they return to their car – their experience has myriad “moments of truth” and touch points to make a memorable moment. Learn how to view the customer through his/her eyes. Be able to identify critical service standards throughout the customers journey. Whitney Reid Pennel is the founder and president of RSC Hospitality Group, and author and lecturer with three decades of club operations management and consulting experience specializing in innovative marketing concepts coupled with comprehensive alignment strategies and training programs. www.MichiganGCA.ORG
the changes, and how to develop and grow the number of golfers with a handicap at their course.
3:45 pm – 5:00 pm
How to Train the Standard and Hold Staff Accountable Whitney Reid Pennell
Now that you know “service standard” let’s keep going! Working with your staff, your team, is the next step to setting the service standard for your operation. Gain a greater understanding of how staff communication shapes the customer experience. Understand the importance of hospitality and consistency throughout the customer journey.
3:45 pm – 5:00 pm
Golf Handicapping and the Course
Stu Healey, President of Handicomp, has been directly engaged in business of golf handicapping since the late 1970’s. He has worked directly with the USGA, state amateur associations, PGA sections, golf course owner associations, clubs, courses, leagues, tournament organizations, competing vendors and golfers. There is probably no one with a better understanding of the market.
5:30 pm – 6:30 pm
Cocktails and Connections
Review the day with colleagues and friends. So much to talk about from the day’s speakers and programs.
6:30 pm – 9:00 pm
For better or worse, the golf handicapping ecosystem is in flux and it has many in the market warmed up. The USGA is imposing major changes with the new World Handicap System that will have a significant impact on courses and their golfers. This presentation values handicapping, delves into the past, explains the present, and predicts a future. Most of all, participants will gain a better understanding of the market, how to best navigate
Join us as we wrap up this year’s golf business with a banquet and celebration of the 2018 Award Winners and Honorees. Celebrate with your peers as we close out 2018 season in style. Golf Course of the Year Award, Matthews Lifetime Achievement Award, Lyle Leele Distinguished Service Award, Dul Family Player Development Leadership Award, and more.
Annual Awards Banquet
Nov. 28 8:00 am – 9:15 am
Golf Business and Breakfast
We will wake you up with a wonderful breakfast and all the news from the Michigan Golf Course Association and the National GCOA. First, Jada Paisley, executive director of the MGCA along with board president Bill Fountain, will conduct association business. Then Jay Karen, CEO of the NGCOA will take the podium to guide you through the upcoming strategies of the NGCOA.
collected electronically from the tee sheet. ORCA is an acronym for Occupancy, Revenue per Available Round, Channel Mix and Average Revenue per Round. Mike Loustalot is the co-founder and president of ORCA, a new technology platform to help golf course owners and operators leverage data being captured in their electronic tee sheets to measure performance, calculate the ROI of Third Party marketing relationships, and confidentially compare performance to a “self-selected” competitive set of golf courses.
9:30 am – 10:30 am
10:45 am – 11:30 am
Panel: Jay Karen along with Tony Stamas (SBAM) and Tom Schwark (owner of Sycamore Hills Golf Course and chair of the MGCA Government Affairs committee) will discuss national, state and regional legislative news as it pertains to your business. Find out what’s up for 2019 and beyond.
9:30 am – 10:30 am
Power in Numbers Mike Loustalot
Because every golf course owner and operator needs to know that decisions being made about tee time inventory are based in fact, not fiction. The best way to do this is by comparisons based on trusted data TEE-OFF TIMES
Wild Wild World of Golf Stephen “Steve” F. Mona became the World Golf Foundation’s chief executive officer (CEO) in March 2008. Steve Mona knows golf. Golf Digest listed Mona as one of the golf industry’s “Most Powerful People in Golf.” Formerly chief executive officer of the Golf Course Superintendents Association of America, which he held until March 2008, his responsibilities include overall management of the Foundation, as well as overseeing the Foundation’s industry relationships and ongoing global focus. The mission of the World Golf Foundation is to unite the golf industry in support of initiatives that enhance the growth of and provide access to the game of golf worldwide, while preserving golf’s traditional values and passing them on to others.
Michigan Golf Business
Nov. 26 – 28, 2018 Somerset Inn, Troy
ANNUAL CONFERENCE & VENDOR FAIR
Conference Registration Form Registration Information
(copy this form if you have more than four registrants)
Name 1 (to appear on badge)____________________________________________________ e-mail: ________________________________________________ Check all that apply:
Name 2 (to appear on badge)____________________________________________________ e-mail: ________________________________________________ Check all that apply:
Name 3 (to appear on badge)____________________________________________________ e-mail: ________________________________________________ Check all that apply:
Name 4 (to appear on badge)____________________________________________________ e-mail: ________________________________________________ Check all that apply:
Name 5 (to appear on badge)____________________________________________________ e-mail: ________________________________________________ Check all that apply:
Organization/Course ____________________________________________________________________________________________________________________ Address________________________________________________________________________ City/State/Zip_________________________________________
( ) e-mail________________________________________________________________ Phone__________________________________________________________ required
Are there special needs for any of these attendees?__________________________________________________________________________________________
Registration: Full Conference
Registration: One Day
Attendees Member Passbook Member* Non-Member
TAM® Session Full Conference With Conference
1 Attendee = $360
Member ($250) x ____ = $____________
2 Attendees = $560
Non-Member ($350) x _____ = $____________
3 Attendees = $760
4 Attendees = $760
5 Attendees = $760
Plus $100 for each attendee over 5
*Courses participating in the Golden Passbook to Michigan Golf are “Passbook Members”.
$__________ TAM® Session
Non-Member ($175) x _____ = $____________
Member ($100) x ____ = $____________
$ SUB-TOTAL _____________
$__________ SUB-TOTAL $__________
(No refunds after November 21, 2018)
Check payable to MGCA enclosed
Credit Card Number _________________________________________________________________________________ Total $________________
Customer Code (last 3 digits in signature panel)________
Print Name______________________________________ Signature_________________________________________
Conference attendees stay at the Somerset Inn and receive the MGCA discounted rate of $129 per night for single/double and includes parking. To make hotel reservation by phone call the hotel directly at 800-228-8769. Please reference the MI Golf Business Conference.
Three ways to register! Online at www.MichiganGCA.org
Fax this form to (517) 267-8984 11
Mail to: 1005 Abbot Road, Suite A, East Lansing, MI 48823 www.MichiganGCA.ORG
Tee-Off Times 1005 Abbot Road Suite A East Lansing, MI 48823 (517) 482-4312 www.MichiganGCA.org
PRSRT STD U.S. POSTAGE PAID LANSING, MI PERMIT NO 1096
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Tee-Off Times is published by the Michigan Golf Course Association, editor – Kate Moore. MGCA offices are located at 1005 Abbot Road, Suite A, East Lansing, MI 48823. Phone (517) 482-4312, Fax (517) 267-8984. Articles written by outside authors do not necessarily reflect the view or position of the MGCA. MGCA’s position on key issues will be clearly stated. Manuscripts are accepted at the approval of the editor who reserves the right to reject or edit. Appearance in the Tee-Off Times does not constitute endorsement of the advertiser, its products or services, not does Tee-Off Times make any claims or guarantees as to the accuracy or validity of the advertiser’s offer and reserves the right to reject any advertising deemed unsuitable. Advertising rates and other information available upon request.
Hotel reservations Conference attendees stay at Somerset Inn in Troy and and receive the MGCA discounted rate of $129 per night for single/double and includes parking. To make hotel reservation by phone call the hotel directly at 800-228-8769. Please reference the MI Golf Business Conference.
Three ways to register! Online at www.MichiganGCA.org Fax registration form to (517) 267-8984 Mail 1005 Abbot, Suite A, East Lansing, MI 48823
CEU Credits Info Continuing Education Credits will be available for PGA, GCSAA and CMAA members. Each association will have forms available at the conference registration desk.
MGCA Diamond and Platinum Partners
The Winter 2018 issue of the Michigan Golf Course Association's Tee-Off Times publication.