Go ABOVE & BEYOND ANNUAL CONFERENCE KEYNOTE
Major Dan Rooney, USAF
In this issue: 2018 Conference teaser 25th Annual Golf Outing recap Mid-term elections need to know
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A Will to Serve by BILL FOUNTAIN, MGCA President Passionate. Loving Father and Husband. Air National Guard Pilot. PGA Professional. Golf Course Owner. Spiritual. Driven. Author. A calling. These are just a few words that describe Major Dan Rooney, one of the most inspirational people I have ever had a chance to meet. I took these words from a document, A Will to Serve: Major Dan Rooney-Experience Life. Major Dan has and is living life at its fullest, is never afraid of a challenge and has the unique ability to bring the best out of people. Major Dan’s ideology of “service before self” speaks volumes to all of us golf course owners and operators. Think of all the times we get asked to assist a local cause, a grieving family, a memorial for a loved one, a cancer organization or a local sports team. Organizations ask us to help because of our natural tendency as Golf Course Operators to want to assist others. That’s what we do and we should be proud of it. Major Dan took this ideology and turned it into a non-profit Folds of Honor that has raised more than $70 million dollars and has award-
ed 10,000 scholarships. I can’t wait for our Michigan Golf Conference this November at Somerset in Troy. Not only will you be able to meet and hear Major Dan’s wonderful story but we also have Steve Mona, the CEO of the World Golf Foundation. These two speakers will be the bookends of this year’s conference and it will be a “can’t miss” event.
Major Dan Rooney
CALENDAR OF EVENTS SUNDAY, SEPTEMBER 30 Golf League Championship Eagle Eye, Bath
MONDAY-WEDNESDAY, NOVEMBER 26 - 28 Golf Business Conference Somerset Inn, Troy
Board of Directors President
Kathy Aznavorian Fox Hills Golf & Banquet Center
Bernie Friedrich Boyne USA
Bay Paul Course Logix
Jon Scott Gull Lake View
Toni Joers Concord Hills Larry Moore U.S. Golf Cars
Steve Ramey Chisholm Hills
Jim Szilagyi The Lynx Golf Club
Tom Schwark Sycamore Hills
Susan Vanderburg Indian Lake Hills
Bill Fountain Majestic at Lake Walden
Ed Clark Sandy Ridge Golf Course Jim Dewling Total Golf Inc.
Bob Koutnik Fox Run Country Club
Gilda Johnson Lake Forest Golf Club
Jeff Hoag Scott Lake Country Club
Carolyn Olson Elmbrook Golf Course 3
Silver Anniversary Golf Outing Held at Stoatin Brae
MGCA members treated to fantastic venue and beautiful weather support who sponsored everything from registration, practice green, lunch, dinner, cocktails, trophies, goody bags, skills contests and more. We also want to thank our participants who purchased Mulligans, made a bet on the Par 3 and bought raffle tickets. All of this helped insure our fundraising efforts paid off.
Already ranked among the top golf courses in Michigan, the newest member of the Gull Lake View golf group showed off blue skies and exception service to the participants at the MGCA’s 25th annual golf outing and supplier flied day. Gull Lake View Golf Club & Resort is Southwest Michigan’s oldest and largest golf resort, featuring six championship courses, lodging & dining, event facilities and golf course real estate. Owned and operated by the Scott family for over forty years, Gull Lake View is committed to providing the finest golf resort destination experience for individuals, families, and groups at any level of play. Owners and operators joined with suppliers on this traditional day of great golf and fun at the 25th Annual MGCA Golf Outing and Supplier Field Day. It was a special day celebrating the twenty-five years of commitment made by the Scott family to the association. Special thanks to Jon and Charlie Scott and their families for the generous contribution to this important MGCA fund raiser and to Bill Johnson and his staff for the superior service. Premier sponsors for the event insured a great experience for all attendees. Lake Michigan Insurance Company for the lunch, US Golf Cars for the beverage tickets, Great Golf Shot and Midwest Golf and Turf for the Hole in One Contests, Foresight Group for the printing, Great Lakes Coca-Cola for the goody bags, Spartan Distributors and E-Z-Go for the registration sponsorship, Michigan Clubs Fund sponsored today’s team prizes and certificates, and Yamaha Golf Cars Plus for the Closest to the Pin, and a special thank you to Entegra who sponsored your dinner tonight. I also want to thank Jason Snow and Handicomp for the scoring and calculations today. Handicomp is our partner in the Golf League Championship. The MGCA is very grateful to all of our corporate Photos: top-bottom: Kay Fountain helped the Majestic team take first place for mixed team with a 57 The first place team with a score of 54 was from the Medalist Golf Course (Marshall, MI). Charlie, Jon, Betsy and Starla Scott with Corrine and Bill Johnson receive special recognition. Great Shot Golf brought their gun along for fun on the course. This was our teams best shot of the day! Second place overall went to the team from our credit card program partners at Michigan Retailers Association. 5
MGCA Members - Thank You for your business in 2017! We look forward to DRIVING beverage profit FORE! You this season! Not selling Coca-Cola, Diet Coke, Coca-Cola zero sugar, Dasani, Smartwater, Powerade, Vitaminwater, Gold Peak Tea, Minute Maid Juices, Core Power or Monster? Call Stefanie Lutz @ 734-397-6210, to have our local Market Development Manager contact you to help you increase your total profit. TEE-OFF TIMES
Paisley Takes the Tee The MGCA is stronger than ever due to the passion and commitment our members feel about the industry. This September I step into my new position as Executive Director following in the footsteps of Kate Moore. It is a privilege to have this opportunity. Having joined the Michigan Golf Course Association team 11 years ago as member services coordinator, and then receiving the promotion to associate director two years ago has prepared me for this important role. A deciding factor to joining the MGCA team was and still is the commitment and dedication of the membership, the owners and operators of our state’s golf courses and the suppliers and distribu-
tors to this industry. Hard work and enthusiasm for the hospitality/tourism industry has always been a driving force in my career and I knew I had found my niche with MGCA. The hospitality business is perfect for my skill set and after attending MSU, I decided that my career would be in a Hospitality Business. Prior to joining the MGCA I worked in Hospitality Sales for 15 years at the Kellogg Hotel and Conference Center. Go Green! Websters defines hospitality as “the friendly reception and treatment of guests or strangers.” Not only did that define my experience at the Kellogg Hotel, but it’s what I love to do every day at my job for you, the MGCA. With a culture of service the team at MGCA is here to serve our members and be the “Voice of Michigan Golf Business”. I am proud and honored to serve such a dynamic industry.
25 Years of Giving Back to Golf
In 1994 Jim and Charlie Scott had a vision for the established in 1995, provides lectures, symposiums Michigan Golf Course Association (MGCA). Along and continuing education opportunities in addition with the general work of a trade association, they to grants and awards to qualitied recipients. In 1995 saw how the MGCA could fulfill a niche to provide the Scott family of the Gull Lake View properties in Augusta, Michigan education. The 1st Anprovided the financial nual Golf Outing and foundation for this imSupplier Field day was portant work. held at Gull Lake View The Foundation is Golf Course as a fundresponsible for the raiser for this purpose. Michigan Golf BusiThen in 1995, together ness Conference with their parents Darl content which conand Letha Scott they nects owners and provided the financial operators with experts foundation for the MGin all areas of the golf CA-ESF which was then business. The Scott named in their honor. Family ESF is a critical Jim Scott was on the Scott family at the establishment on the Educational Support Foundation component for a sucboard of director of the MGCA and Charlie Scott became the chairman cessful education program. It provides the necessary of the Foundation. Both served our industry through funding to ensure qualified experts and speakers the association for 2 decades in these capacities. are available to you at the Michigan Golf Business Because of the generosity of the Scott family, over Conference and through outreach. This year’s confer$250 million has been raised for the MGCA and the ence keynote speakers are Major Dan Rooney of the Educational Support Foundation through this event. Folds of Honor Foundation and Steve Mona, CEO of Education is essential to sustaining and furthering the World Golf Foundation. The conference will be the golf industry and its 60,000 employees here in held the last week of November. (Check out page 22 Michigan. The Scott Family Educational Support Foun- for more details) The MGCA is an organization of public and private dation (ESF) of the Michigan Golf Course Association first and foremost ensures that every golf course oper- member facilities. Those facilities have supported the ator in the state of Michigan has access to education, Educational Support Foundation throughout the years outreach and resources to that end. The Foundation, – many of them for 25 years. 7
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Michigan’s First FootGolf Course Hosted Team USA Qualifier for FIFG World Cup in Morocco FootGolf World Cup Shootout held at Fox Hills in Plymouth On Saturday, July 7, and Sunday July 8, 2018, Fox to introduce Michigan to FootGolf in 2014, and the Hills Golf and Banquet Center in Plymouth, Michigan, first course in the state to partner with the AFGL for hosted the American FootGolf League (AFGL) World sanctioned tournaments. Cup Shootout; an exciting Central USA National QualFootGolf, a hybrid mix of soccer and golf, has taken ifying Tournament that gave area FootGolfers a rare off around the world, with over 10,000 players from chance to represent the United States at the 2018 30 countries participating in World Tour competitions FIFG World Cup in Marrakesh, Morocco. this year, and more than 60 qualifying American tourFor the first time ever, the top two finishers in the naments for the U.S. FootGolf Nationals. Men’s Division of the FootGolf World Cup Shootout at Fox Hills earned a direct spot on the prestigious AFGL TEAM USA roster to compete in Marrakesh! In addition, top Footgolfers in the Men’s, Women’s, Junior and Senior Divisions at the Fox Hills Qualifier earned a berth into the 2018 U.S. FootGolf National Championship at Reunion Resort in Kissimmee, Florida, this past August. Roberto Balestrini, the Founder of the AFGL and President of the Federation for International FootGolf (FIFG), came to Fox Hills for the World Cup Shootout to view the course that was the first Photos Courtesy of American FootGolf League
SBAM and MGCA Has Your One-Stop Approach to Energy Management By Sarah Miller, SBAM “The Energy Solutions office has been great so far. Being able to connect members with the right people to answer their energy questions has been really well received,” said SBAM Energy Advocate Caile Richards. “We can take the guesswork out of connecting with utilities.” SBAM Energy Solutions programs work for a wide range of businesses – even those in rented space.
For many small business owners, the idea of trying to manage energy usage and utility relationships can be a bit overwhelming. Would energy efficiency upgrades really impact a bottom line? Who can assist when there are outage issues? Is the price being paid for service at the correct rate? All members of the MGCA are also members of the SBAM through a strategic partnership. The Small Business Association of Michigan wants to provide its members with a simple approach to energy solutions. That’s why SBAM partnered with Consumers Energy and DTE Energy to create SBAM Energy Solutions, a one-stop approach to energy management for busy small business owners. After just one year of collaboration, participating members are expected to save $50,000. “Thanks to this new partnership, SBAM will be able to deliver small business owners red-carpet access to Consumers and DTE programs that will improve their energy efficiency and potentially save them money on their energy bills,” said SBAM President & CEO Rob Fowler. Though the partnership is with Consumers and DTE, SBAM will work with other utilities to provide solutions to members in other service areas as well. What can small business owners expect from SBAM Energy Solutions? Members who engage with the SBAM team will be able to have a conversation about everything from rates to energy audits. A dedicated specialist will act as a concierge and help ensure the correct pricing structure is in place, share available billing options, assist in the set-up of an energy audit and provide details on energy efficiency programs. Fenton Winery and Brewery in southeast Michigan is now brighter thanks to the SBAM Energy Solutions team. “We were delighted with the ease and convenience of the SBAM Energy Solutions program,” says Ginny Sherrow, owner of Fenton Winery and Brewery. “Through the program we were able to get all of our old production lights replaced and upgraded with new LED technology— and not only did our utility pay for the entire retrofit through a locally contracted electrician but our company will now be saving on energy bills for years to come.” In fact, Sherrow expects to save $1,800 annually!
Sonja Parker owns Integrated Design, a software company in Ann Arbor. She recently had the opportunity to utilize the SBAM Energy Solutions services. “The team has been a fantastic resource by guiding me through the process of replacing incandescent lighting with LED lighting and making sure our HVAC is set up properly. I’ve leaned on Caile and the DTE team to research contractors in my area, and help me understand what programs are available.” With SBAM Energy Solutions now in place, SBAM has become Michigan’s only business organization with full-time staff devoted to helping small business owners navigate energy decisions and optimize energy use. SBAM Energy Solutions services are available to all SBAM members. Find out more at www.sbam.org/energy. 11
Legislative Update by TONY STAMAS, Vice President of Government Relations, Small Business Association of Michigan Well the August Primaries are over and the candidates for the General election are now set. If the primary election shows us anything, it is that this year is shaping up to be a very competitive mid-term election here in Michigan. One of the many takeaways from the primaries is that voters are paying attention and are showing up to the polls. While the Democratic turnout was higher, the Republican turnout was also strong. Michigan’s residents and Small Business Owners will be faced with critical decisions on a multitude of levels: Governor, U.S. Senate, Attorney General, and Secretary of State, Michigan Supreme Court, U.S. House of Representatives, Michigan State Senate and Michigan House of Representatives. For those who are interested, SBAM does make endorsements in a number of these races and can check out our link (www.sbam.org/advocacy). The reality though is that some of the most critical issues will not be candidates, but ballot issues we will need to consider. As of mid-August, only two proposals had been officially placed on the November ballot: Voters Not Politicians (changes the redistrict-
ing process), and the proposal that would legalize recreational marijuana. Three other proposals were still fighting to be placed on the ballot: Promote the Vote (changes rules on voter registration), MI Time to Care (mandatory paid sick leave), and One Fair Wage (minimum wage to $12/hour and elimination of the tipped wage). Both Promote the Vote and One Fair Wage are currently waiting on a decision from the Board of Canvassers whether they legally qualify to be placed on the ballot. Prior to the Board’s decision on One Fair Wage, the courts need to decide whether the legal opposition to the proposal that was filed with Michigan’s Court of Appeals is valid or not. If the Board approves One Fair Wage, it will join MI Time to Care in front of the legislature for 40 days where the state legislature will have the ability to adopt the proposals. If the legislature does not adopt a proposal in the 40-day window, it would be placed on the ballot in November. With the Governor’s race and up to five separate proposals placed on the ballot, this November will be a critical election for businesses across our state. If you would like more information, or want to keep up on these issues, please refer to the advocacy section of our website at www.sbam.org/advocacy.
2018 Ballot Proposal Summaries What to watch and watch out for on the November Ballot Marijuana Legalization – “Coalition to Regulate Marijuana Like Alcohol” This ballot initiative looks to end marijuana prohibition in Michigan and look to put in place a system in which marijuana is regulated and taxed like alcohol. Signatures have been turned in and have been approved by the Secretary of State. The proposal will be placed on the 2018 ballot since it was not acted upon by the legislature prior.
Redistricting – “Voters Not Politicians” This ballot initiative looks to end gerrymandering before 2021 when the next election maps are redrawn. If passed, this would amend Michigan’s constitution to put in place an Independent Citizens Redistricting Commission to choose district lines, not partisan politicians. This Commission would consist of 13 Michigan voters who are randomly selected from a group whom applies. The breakdown of the group would be four Republicans, four Democrats, and five independent voters with no party affiliation. The opposition to this proposal attempted to get it kicked off the ballot due to the
legality of it, but was defeated in the Supreme Court placing it on the November ballot.
Paid Sick Leave – “MI Time to Care” This initiative would guarantee that all working people in Michigan have access to sick leave. This leave includes personal or family health needs, purposes related to domestic violence, sexual assault, and school meetings needed as a result of a child’s disability or health issues. Employees of a small business under this initiative would be able to accrue a minimum of one hour of earned sick time for every 30 hours worked, but not alContinued on page 13
Legislative Bulletin by TOM SCHWARK, Owner of Sycamore Hills Golf Course in Macomb
Steve Mona and The World Golf Foundation Steve Mona will be our closing keynote speaker at this year’s Michigan Golf Business Conference 2018. He is the CEO of the World Golf Foundation. I am somewhat familiar with the World Golf Foundation, but was unsure of its scope and mission. The World Golf Foundation was founded in 1994 as the organization to develop the World Golf Hall of Fame. In the late 1980’s PGA Tour Commissioner Deane Beman thought the St. Augustine area would be a good spot for the World Golf Hall of Fame. He contacted the LPGA to join them in this project. When the LPGA agreed to join the project, Beman contacted the USGA and the R&A to ask them to join the project as well. When all these groups were on board, Beman decided it was best to form the World Golf Foundation to oversee this project, and Tim Finchem, the current PGA Tour Commissioner at the time, was named the first Chairman of the World Golf Foundation. Once the World Golf Hall of Fame project began to take shape, Finchem wanted to establish a charitable project that would bring the game of golf to young children who would otherwise never have an opportunity to learn the game and its life lessons. He teamed up with George H. W. Bush in 1997 to create The First Tee. This has been the most successful junior outreach project in the history of golf.
In 2000, leaders in the industry of golf noticed a slowing in the growth of the game compared to the 1990’s. The leaders approached the World Golf Foundation to come up with ideas to restore golf’s vitality. The World Golf Foundation came up with the initiative Golf 20/20. The mission of Golf 20/20 is to develop initiatives in the industry that will promote the game of golf by increasing the number of participants and the frequency with which they play, increase awareness and involvement in the game, and develop best practices for golf facilities. In 2008 Steve Mona was selected to become the new CEO of the World Golf Foundation. He had served as the CEO of the Golf Course Superintendents Association of America for the previous 15 years. In 2009, the Get Golf Ready program was introduced to bring in adult golfers who had an interest in the game by creating programs at the golf course level such as inexpensive group lessons and introduction to golf etiquette and strategies on the course. Come to our annual conference, Michigan Golf Business Conference 2018, to hear Steve Mona discuss the current affairs of the World Golf Foundation and his plans for the future to grow the game here and around the world. It will be a learning experience for us all.
2018 Ballot Proposal Summaries Continued from page 12
lowed to use more than 40 hours of paid earned sick time a year unless the employer allows a higher limit. If an employee of small business accrues more than 40 hours of earned sick time in a calendar year, the employee is entitled to use up to an additional 32 hours of unpaid earned sick time in that year. Employees of small business are entitled to use paid earned sick time prior to using unpaid earned sick time. All other employees shall accrue a minimum of one hour of paid earned sick time for every 30 hours worked, but shall not be entitled to use more than 72 hours of
paid earned sick time a year unless the employer selects higher. Sick time shall carry over from year to year, but a small business is not required to permit an employee to use more than 40 hours of paid sick time and 32 hours of unpaid earned sick time in a single year. SBAM currently has a position against mandatory Paid Sick Leave. The signatures have been approved by the Board of Canvassers and is currently sitting in front of the state legislature. The legislature has 40 days to pass the proposal or it will be placed on the November ballot. 13
Promote the Vote – Recently approved by the Board of Canvassers to begin signature collections. Proposal aims to implement new voting reforms including no-reason absentee voting, the preservation of straight-ticket voting, allowing for voter registration by mail up to 15 days before an election, automatic voter registration, and providing for election audits among others. This proposal has turned in its signatures and is currently waiting Board of Canvasser’s approval.
Michigan Golf Course Association welcomes Mary Brodin to the staff. Starting this August, Mary is on the front line to answer your calls and assist in member services. With experience in fundraising and events, Mary will also support all MGCA activities. Having been a volunteer for many organizations including church, library, schools and metropolitan ballet companies, Mary has a keen understanding of the importance of volunteer driven organizations such as the MGCA and is excited to join the team. Mary lives in Lansing with her high school aged daughter while the other daughter and son compete their college years.
Corporate Member Profile
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customer behavior touch points. Teesnap also provides Managed Marketing Services (MMS) for courses and management groups, helping them create and execute digital marketing initiatives. With MMS, “After realizing that the constant discounting Teesnap clients are of prices by the barter tee time distribution companies were causing us to lose revenue, we able to tap into the decided to make the switch so we could control company’s team of our own destiny. Teesnap’s marketing platform experts to help plan their digital marketallowed us to increase revenue and focus on marketing a great product. Teesnap has been a ing initiatives for the entire year. The MMS great partner!” team then handles Doug Mervis the daily execution Stonebridge Golf Club (Ann Arbor, MI) of those initiatives: TEE-OFF TIMES
website updates, social media campaigns, email blasts, and promotions. By allowing Teesnap’s MMS team to manage these tasks, golf course operators are able to focus more on doing what they do best while still realizing incremental revenue growth. Teesnap is the fastest-growing technology company in the golf industry. They recently announced a 134% increase in their install base in the first half of 2018. This news comes on the heels of eight consecutive months of growth at the end of 2017.
Yamahaâ€™s Exclusive Distributor says Thanks
Golf Cars Plus is proud to be the exclusive Yamaha Golf Car distributor in Michigan and a partner of the Michigan Golf Course Association. Representing the most innovative and fastest growing brand in the industry is exciting but does come with challenges. We continue to strive to meet these challenges headon through education and collaboration with our golf course partners and customers. At Golf Cars Plus, we believe it is not just about selling a product or service, but creating an experience that makes the operations of a golf course as pleasant as the game itself. Today, Golf Cars Plus and Yamaha are proud of our strong team of partners including the NGCOA, the National Golf Foundation, the GCSAA, CMAA, LPGA Women Who Play, LPGA USGA Girls Golf, the Davis Love Foundation, Folds of Honor, The First Tee, multiple PGA sections, and the International Light Transportation Vehicle Association. We would like to thank Michigan golf courses for their continued patronage as we continue to find new and interesting way to better the golf course experience. We look forward to the future of upgrading more and more golf courses to the Golf Cars Plus and Yamaha experience.
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MDARD Inspections on Golf Courses on the Rise by ADAM IKAMAS, Executive Director, Michigan Golf Course Superintendents Association Over the last three to four years the Michigan Department of Agriculture and Rural Development (MDARD) Pesticide and Plant Pest Management Division (PPPMD) have been increasing their focus on the Golf Industry here in Michigan. Many members have noted a drop in visit from these inspectors across the entire state this summer. This started heating up in 2015 and we did publish letters from the MDARD and PPPMD folks in the magazine, online and in this blog, but based on some recent reports from MiGCSA Members I thought going over some of the facts again would be a good idea. The Pesticide and Plant Pest Management Division (PPPMD) is responsible for the implementation of programs and enforcement of laws concerning agricultural products, export commodities, pesticide sale and use, pest management and groundwater protection. Here is a quote from them in 2015 on why their focus on golf has emerged: “MDARD has made a renewed effort to conduct inspections at golf courses in the last 3 years. MDARD began by identifying golf courses in Michigan that did not have a certified applicator as an employee in MDARD’s
records. Of the approximate 900 golf courses in Michigan MDARD identified 322 golf courses who did not appear to employ a certified pesticide applicator. Over the past 3 years, 113 inspections have taken place with a high rate of non-compliance with MDARD’s regulations. 81 golf courses or 72% of the 113 inspected golf courses received an immediate stop order with enforcement action taken after the inspection was completed.” The goal of the PPPMD inspec-
day. When I took over the MTESP in 2013 we went through a full digital conversion of this booklet along with a review from the MDARD and PPPMD folks. It is an easy to navigate online survey style module based program that is FREE. The funding for this program comes from the Michigan Water Stewardship Program. The website www.MTESP.org is always improving as is the program. The individual information is only accessed by myself and John Johnson the MTESP Stew-
tors is not to fine but to help get compliance to protest our groundwater. I have many, many personal meetings with the PPPMD and MDARD and it is a very common theme among all of them. Thankfully we here in Michigan have tools available to us to make sure your facility is following the rules and regulations. The Michigan Turfgrass Environmental Stewardship Program (MTESP) has been around as long as these regulations that came about in the late 90’s. Many MiGCSA Members probably still have their MTESP binders in their offices to this
ardship Specialist and not shared with any government regulators beyond overall website traffic and statistics to show use and viability So if you’re not already go get an account set up at MTESP.org and identify where you may be lacking or in violation, ignorance is not an acceptable response if you are inspected. Know where you stand, inform your ownership or management, be proactive not reactive. The tools are free and easy to use. As always let me know if you have any questions at email@example.com or adam@ mtesp.org.
Thank you for supporting golf industry education Greetings!
Education and action are essential in sustaining and furthering your position as a golf course owner and/or operator. The “Scott Family” Educational Support Foundation (ESF) first and foremost ensures that every golf course in the state of Michigan has the opportunity to grow their business through education, outreach and resources. The Foundation, established in 1995, provides lectures, symposiums and continuing education opportunities in addition to grants and awards to qualitied recipients. The Foundation is responsible for the Michigan Golf Business Conference content and connects owners and operators with experts in all areas of the golf business. The ESF is a critical component for a successful education program. It provides the necessary funding to ensure qualified experts are available to you at the Golf Business Conference and through outreach. The MGCA is an organization of public and private member facilities. Those facilities have supported the Educational Support Foundation throughout the years – many of them for 20 years. We can only continue to provide these valuable resources with support from the golf industry as a whole. Only $52 is what we are asking from the golf industry. It’s just $1.00 per week. That’s right….just $52.00 a year. The combined support of over 800 golf courses, their employees and industry suppliers have made the MGCA a pro-business association in Michigan. MGCA utilizes the combined expertise of the Educational Support Foundation trustees to make recommendations for speakers, webinars, white papers, etc. based on what is considered best for Michigan’s golf businesses. WE NEED YOUR HELP… Step up and support the ESF. Your dollars make the difference.
Jada Paisley Executive Director, MGCA
Brenda Velandra Owner, Raisin Valley Golf Course, Tecumseh Chairman - ESF
Company Name: ___________________________________________________ Contact Person: _____________________________________
Your $52.00 contribution may be made by check to MGCA-ESF or by major credit card. Please send this document in with your contribution and thank you! Credit Card #: _______________________________
Name on Card: _____________________________________________________________
THANK YOU! Michigan Golf Course Association 1005 Abbot Road, Suite A East Lansing, MI 48823 TEE-OFF TIMES
800-860-8575 Fax: 517-267-8984 www.MichiganGCA.org 18
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• Michigan Clubs Fund dividends workers compensation program could save you 40-50% • Entegra Procurement Services saves you 7% to 10% plus quarterly rebates • Coca Cola has discounts and rebates • Club Car/ US Golf Cars saves you hundreds, if not thousands on golf cars • VGM Club membership is reduced by up to $250 annually • MGCA pays your $195 membership into the Small Business Association of Michigan • TORO/Spartan distributors saves you hundreds, if not thousands on equipment • NGCOA Smart Buy Program savings • Deep discounts for members at www.GlobalTurfEquipment.com
• Create, produce and promote the Golden Passbooks to Michigan Golf to fund the association’s legislative advocacy • Always striving to educate the golf operator to ensure their business grows through the Educational Support Foundation • MGCA represents approximately 1/3 of all golf courses in Michigan • Created strategic partnerships with SBAM, NGCOA and VGM Club so members will be able to maximize their membership investments • Partnered with 5 other state/regional golf owner/operator associations to for the Northern Golf Alliance for the purpose of securing deep discounts and benefits for our members
Golfer Retention and Promotion
Resources • “Guide to a Successful Golf Outing” booklet is available for members to attract and retain outing business. • “Tee Off Times” quarterly newsletter • Bi-Monthly enews to members on new opportunities, education, information • Michigan Golf Business Conference and Vendor Fair • Education Programs, Events and Webinars • Golf Outing and Supplier Field Day • We are your golf business call center
• MIGolfLeague.com, an internet based golf league management system through GolfLeagueNetowrk.com (GLN) • GolfTournamentNetowrk.com available FREE to all Golf League Network courses • Golf League Championship for GLN golfers • Player Development Leadership grant ($1,500) for programs focused on golfer retention and promotion • Golden Passbooks to Golf bring new golfers to participants facilities • John Dodge Carpe Diem Award ($1,000) annual grant available to members’ staff for creative and innovative business enhancement
To join visit MichiganGCA.org and click on
MEMBERSHIP TEE-OFF TIMES
Legislative Action • Lobby for Michigan Golf Industry • Manage the Michigan Golf Alliance, a collaboration of Michigan golf associations • Bi-Weekly legislative newsletters • Has a seat on the Michigan Water Task Force • Attends legislative meetings and monitors, evaluates and fights for the Michigan Golf Industry at the Capitol • Property Tax and Service Tax analysis and legislative initiatives • Brochure of Golf Industry economic impact
1005 Abbot Road Suite A East Lansing, MI 48823
(517) 482-4312 800-860-8575 MichiganGCA.org 082118
Michigan Golf Course Association Membership Application Business/Golf Course Name _________________________________________________________________________________________________ Contact ____________________________________________________________
Address ___________________________________________________________________________________________________________________ City _____________________________________________________________
( ) Telephone _____________________________________________________
( ) Fax _____________________________________________________
Toll Free __________________________________________________
(required) e-mail ________________________________________________________
Web Site www. ________________________________________________________________________________
Number of Holes ________________
Please check the category that applies. All golf course memberships include membership in the National Golf Course Owners Association and the Small Business Association of Michigan and are open to owners and operators of privately held golf courses (both public and private), lessors of golf facilities who operate on a for-profit basis and courses owned or operated by resorts in conjunction with real estate developments. Annual dues investment is based on your size of operation.
9 holes ................................$175.00
Multiple Courses . ........$575.00
Management Companies... $575.00
Note: Membership dues are not deductible as a charitable contribution. However, your dues may be deductible as an “ordinary and necessary” business expense with the exception of 35% which is not deductible as it relates to our lobbying and legislative expenditures. Pay online:MichiganGCA.org - click on the “membership” link at the top of the page.
Payment Method Check Enclosed
VISA, MC, Amex or Discover
Account # ___________________________________________________________________
Exp. Date ____________________________
Name on Card _______________________________________________________________________________________________________ Signature ___________________________________________________________________________________________________________
Complete the credit card information or make check payable to MGCA and send to: Michigan Golf Course Association 1005 Abbot, Suite A, East Lansing, MI 48823 Phone: (517) 482-4312 Toll Free: (800) 860-8575 Fax: (517) 267-8984 website: MichiganGCA.org e-mail: info@MichiganGCA.org 21
082118 FALL 2018
Michigan Golf Business
ANNUAL CONFERENCE & VENDOR FAIR
Here is a quick snapshot of just some of the action you can expect at this year’s Michigan Golf Business Conference. The complete brochure will be in the mail to you shortly but plan on attending NOW and
SAVE THE DATE!
Next up…lunch at the VENDOR FAIR
is a great time to connect and reconnect with friends and colleagues. 6:00pm to 8:00pm gives you plenty of time to start talking about what your future holds while enjoying the company of your staff and colleagues in the golf business.
featuring dozens of your Michigan golf business
suppliers, some old friends and some new.
The afternoon continues with “Training to a Standard” and “Handicapping 101”.
Tuesday get ready to be INSPIRED
The MGCA’s Award Banquet...
wraps up this fact-packed and fun-filled day while we celebrate your peers and honor our award winners.
FIRST UP… Major Dan Rooney, Rooney was called on a mission to ensure that the sacrifices of America’s heroes— our fallen military personnel—would never go unappreciated or unrewarded. Rooney founded Folds of Honor and has raised over $100 million and has awarded over 13,000 educational scholarships to the family members of soldiers killed or disabled in combat.
Wednesday we will wake you up with a wonderful breakfast...
and all the news from the MGCA and the NGCOA. Jada Paisley, MGCA Executive Director will review 2018 and the upcoming year. Jay Karen, NGCOA’s Executive Director will update us on our national organization’s events, strategies and programs. The ADVOCACY PANEL will follow with Tom Schwark (golf course owner and chair of the MGCA Government Affairs committee) , Jay Karen (NGCOA) and Tony Stamas (Vice President of Government Relations, SBAM) will do briefing on state of government affairs and legislative issues.
An American hero. Major Dan “Noonan” Rooney is a fighter pilot with 3 combat tours in Iraq, a PGA Golf Professional, and the founder of the Folds of Honor. He has served as the motivational speaker for two U.S Ryder Cup teams and is a frequent guest with FOX News. A decorated military aviator, Major Rooney is currently stationed at Tyndall AFB Florida as a member of 301st Fighter Squadron.
Closing Keynote Steve Mona
Stephen “Steve” F. Mona became the World Golf Foundation’s chief executive officer (CEO) in March 2008. Steve Mona knows golf. Golf Digest listed Mona as one of the golf industry’s “Most Powerful People in Golf.” Formerly chief executive officer of the Golf Course Superintendents Association of America, which he held until March 2008, his responsibilities include overall management of the Foundation, as well as overseeing the Foundation’s industry relationships and ongoing global focus. The mission of the World Golf Foundation is to unite the golf industry in support of initiatives that enhance the growth of and provide access to the game of golf worldwide, while preserving golf’s traditional values and passing them on to others.
LATER… Whitney Reid Pennell From the moment a customer drives through your gates until the time they return to their car – their experience has myriad “moments of truth” and touch points to make a memorable moment. Learn how to view the customer through his/her eyes. Be able to identify critical service standards throughout the customers journey. Whitney Reid Pennel is the founder and president of RSC Hospitality Group, and author and lecturer with three decades of club operations management and consulting experience specializing in innovative marketing concepts coupled with comprehensive alignment strategies and training programs. FALL 2018
Somerset Inn, Troy
ABOVE & BEYOND
Monday evening’s opening reception...
Nov. 26 - 28, 2018
Michigan Golf Business
Nov. 26 – 28, 2018 Somerset Inn, Troy
ANNUAL CONFERENCE & VENDOR FAIR
Conference Registration Form Registration Information
(copy this form if you have more than four registrants)
Name 1 (to appear on badge)____________________________________________________ e-mail: ________________________________________________ Check all that apply:
Name 2 (to appear on badge)____________________________________________________ e-mail: ________________________________________________ Check all that apply:
Name 3 (to appear on badge)____________________________________________________ e-mail: ________________________________________________ Check all that apply:
Name 4 (to appear on badge)____________________________________________________ e-mail: ________________________________________________ Check all that apply:
Name 5 (to appear on badge)____________________________________________________ e-mail: ________________________________________________ Check all that apply:
Organization/Course ____________________________________________________________________________________________________________________ Address________________________________________________________________________ City/State/Zip_________________________________________
( ) e-mail________________________________________________________________ Phone__________________________________________________________ required
Are there special needs for any of these attendees?__________________________________________________________________________________________
Registration: Full Conference
Registration: One Day
Attendees Member Passbook Member* Non-Member
TAM® Session Full Conference With Conference
1 Attendee = $360
Member ($250) x ____ = $____________
2 Attendees = $560
Non-Member ($350) x _____ = $____________
3 Attendees = $760
4 Attendees = $760
5 Attendees = $760
Plus $100 for each attendee over 5
*Courses participating in the Golden Passbook to Michigan Golf are “Passbook Members”.
$__________ TAM® Session
Non-Member ($175) x _____ = $____________
Member ($100) x ____ = $____________
$ SUB-TOTAL _____________
$__________ SUB-TOTAL $__________
(No refunds after November 21, 2018)
Check payable to MGCA enclosed
Credit Card Number _________________________________________________________________________________ Total $________________ Exp Date_______________ Customer Code (last 3 digits in signature panel)________ Print Name______________________________________ Signature_________________________________________
Conference attendees stay at the Somerset Inn and receive the MGCA discounted rate of $129 per night for single/double and includes parking. To make hotel reservation by phone call the hotel directly at 800-228-8769. Please reference the MI Golf Business Conference.
Three ways to register! Online at www.MichiganGCA.org • Fax this form to (517) 267-8984 • Mail to: 1005 Abbot Road, Suite A, East Lansing, MI 48823 23
PRSRT STD U.S. POSTAGE PAID LANSING, MI PERMIT NO 1096
1005 Abbot Road Suite A East Lansing, MI 48823 (517) 482-4312 www.MichiganGCA.org
Address Service Requested
Tee-Off Times is published by the Michigan Golf Course Association, editor – Kate Moore. MGCA offices are located at 1005 Abbot Road, Suite A, East Lansing, MI 48823. Phone (517) 482-4312, Fax (517) 267-8984. Articles written by outside authors do not necessarily reflect the view or position of the MGCA. MGCA’s position on key issues will be clearly stated. Manuscripts are accepted at the approval of the editor who reserves the right to reject or edit. Appearance in the Tee-Off Times does not constitute endorsement of the advertiser, its products or services, not does Tee-Off Times make any claims or guarantees as to the accuracy or validity of the advertiser’s offer and reserves the right to reject any advertising deemed unsuitable. Advertising rates and other information available upon request.
We’re supplying all your golf course needs.
487 West Division Street Sparta, MI 49345
1050 North Opdyke Road Auburn Hills, MI 48326
The Fall 2018 issue of the Michigan Golf Course Association's Tee-Off Times publication.