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Michigan Golf Business Millennials Bring Us “Back to the Future”

Conference Arrives 28–30

NOV

2016

IN THIS ISSUE

2016 Conference Teaser Techniques of Alcohol Management Golf USA Tee Time Coalition Pesticides on Course

Clare DeBlaay Golf Outings Coordinator for Hawk Hollow Golf Properties and 2015 Player Development Grant Winner


Talk the Talk… Walk the Walk… by JEFF HOAG, MGCOA President ing posts? Are you using tracking phone numbers to monitor your marketing activity? These are all relatively easy things to put in place and the next generation customers are there on the internet. If you are not using these practices you are missing opportunities to grow your business. There are two schools of thought out there. “If you are not using these One that says NO, I don’t do any of that and am not practices you are missing going to either. Those things opportunities to grow your cost money and I don’t have any money to spare and I business.” am certainly not going to spend any extra money on It has been reported that more marketing and technology. The other school of thought than half of digital traffic online now comes from mobile devices that says YES, I am trying all and through mobile apps. A com- of these things and some new Score report says smartphones things. I know that these practicand tablets combined now account es cost money, but I cannot grow for 60 percent of all online traffic my business by just depending on my current customers. I need up from 50 percent a year ago. If you are not equipped to to constantly introduce my golf work with mobile devices, the course and brand to new people customers that use mobile de- and these new practices help me vices and apps will pass you do just that. Are you talking the talk and by and book with another golf course, so it is not really a walking the walk? choice, but necessary. Check out the Michigan Golf BusiAre you using Pay Per Click or PPC for marketing purposes? Are ness Conference in the back of this you using Facebook and boost- issue. See you there! Are you embracing the changes that have taken place in the golf business? Are you equipped for online tee times? Is your website mobile friendly? Do you have a custom app for mobile devices?

Membership pricing for 2016 The golf industry needs a break. And you need to be a member. Win. Win.

9 hole golf courses was $235 now $153 18 hole golf courses was $415 now $306 27 hole golf courses was $485 now $408 36 hole golf courses was $535 now $408 45 hole golf courses was $585 now $510 54 hole golf courses was $635 now $510 63 hole golf courses was $685 now $510 72 hole golf courses was $795 now $510 Multi-Course operators was $795 now $510 Questions about membership or pricing, call Kate Moore

800-860-8575

Board of Directors President

Vice President

Treasurer

Past President

Kathy Aznavorian Fox Hills Golf & Banquet Center

Bernie Friedrich Boyne USA

Larry Moore U.S. Golf Cars

Jim Szilagyi The Lynx Golf Club

Toni Joers Concord Hills

Carolyn Olson Elmbrook Golf Course

Susan Vanderburg Indian Lake Hills

Gilda Johnson Lake Forest Golf Club Fred Mawson Corporate Tax Resources

Steve Ramey Chisholm Hills

Jeff Hoag Scott Lake Country Club

Ed Clark Sandy Ridge Golf Course Jim Dewling Total Golf Inc.

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FALL 2016

Bill Fountain Majestic at Lake Walden

Bob Koutnik Fox Run Country Club

Jon Scott Gull Lake View 3

Tom Schwark Sycamore Hills


2016 Fall Tee Off Times full pg ad2.pdf

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8/23/16

8:15 AM

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23rd Annual Golf Outing Olympic Themed Fun

Gull Lake View Golf Club & Resort is Southwest Michigan’s oldest and largest golf resort, featuring five championship courses, lodging & dining, event facilities and golf course real estate. Owned and operated by the Scott family for over forty years, Gull Lake View is committed to providing the finest golf resort destination experience for individuals, families, and groups at any level of play. Located in Southwest Michigan’s beautiful lake region, Gull Lake View has been hosting the MGCOA for 23 years and we couldn’t be more grateful for their service and special treatment. We can’t say that Stonehedge North is the newest of Gull Lake View’s courses any more with the opening this year of Stoatin Brae. What we can say is that its championship layout offers grassy, windblown holes, forested topography, elevation changes and huge greens. Playing on of the Gull Lake View properties is a long standing tradition of the MGCOA and once again our annual event was welcomed by the Scott family and their staff. Owners and operators joined with suppliers on this traditional day of great golf and fun at the 23rd Annual MGCOA Golf Outing and Supplier Field Day this year held at Stonehedge North. With the expert assistance of head pro Ryan Gumpper and his team, we made it around in record time. The course was in perfect condition. Special thanks to Jon and Charlie Scott and their families for the generous contribution to this important MGCOA fund raiser. Premier sponsors of the event include Lake Michigan Insurance Agency for the lunch, US Golf Cars for the beverage tickets, Foresight Group for the printing, Coca-Cola for the goody bags, Spartan Distributors and E-Z-Go for the registration sponsorship, Midwest Golf And Turf sponsored the Hole-In-One, Michigan Clubs Fund sponsored today’s team prizes and certificates, and Yamaha Golf Cars Plus for the Closest to the Pin, Jacobsen for sponsoring the practice putting green and the NGCOA Preferred Supplier Group includ-

ing TORO, Club Car and Entegra sponsored dinner. Handicomp was there to handle the scoring and calculation. Handicomp is our partner in the Golf League Championship. The MGCOA is very grateful to all of our corporate support who sponsored everything from registration, practice green, lunch, dinner, cocktails, trophies, goody bags, skills contests and more. We also want to thank our participants who purchased Mulligans, made a bet on the Par 3 and bought raffle tickets. All of this helped insure our fundraising efforts paid off. See you next year.

The Gull Lake View team of Charlie and Betsie Scott with Bill and Corinne Johnson took first place mixed team.

The team from US Golf Cars rode in style in this snazzy 4 seater Club Car.

The winners, Milt (MGCOA) Senter, Bob (Fox Run CC) Koutnik and Stu (Handicomp) Healey. 3 5

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Getting Women in the Game was a Winner by KATE MOORE, MGCOA Executive Director week program runs each Monday for three summer months. Starting the day with a social breakfast, the ladies then out to a group clinic. The women then have the option to play 3, 9, 12 or 18 holes rotating among Hawk Hollow’s five golf courses. Included throughout the season are extra events like Ladies Night Out, new golf leagues and a 9-hole scramble. In 2014 they added Nine, Wine, Dine and SHOP! Over the past few years the program has added two new women’s leagues, a nan-hole day time drop in and an evening league. Websites have been created for all 12 weeks of the HHMWPP (Hawk Hollow Monday Women’s Practice and Play) using technology provided by GolfOutingPro.com. With a goal 5 years ago of making Hawk Hollow Golf Properties a premier destination for women’s golf, we have to say that expectations have been met and surpassed.

How would you like to have your golf course be a gateway for women in the game? That was the vision of Hawk Hollow Golf Properties own Clare DeBlaay. Development of the program began in 2011 and in 2015 the Hawk Hollow Monday Women’s Practice and Play won the Dul Family Player Development Leadership Award at the Michigan Golf Business Conference. This 12

Group clinics are an important part of getting women involved in the sport. They practice as a group and then get out on the course for actual experience. Whether it is short game, putting or rules, personal instruction and making it fun are a winning combination for your new player programs.

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Know Our MI Liquor Code Requirements by DAVID PUCK, MLBA Program Director Responsible Server Training many violations, your license may be suspended or should be a part of any liquor li- revoked, which would cause you to lose a significant censee’s business plan. Getting portion of your business. The other concern is a licensee, under Michigan your staff certified can reduce your chances of Michigan Liquor Con- Dram Shop laws, is held civilly responsible for what trol Commission violations, costly their patrons do while under the influence of alcohol. liquor liability claims and lawsuits If a customer becomes intoxicated on your premand can help your business run ises and leaves and gets into an accident and kills or more smoothly while being a good citizen of the hos- injures someone, the deceased person’s family or injured party can sue the intoxicated driver AND the pitality industry. Having some staff certified is also the law. Michi- establishment that served them while intoxicated. gan Liquor Code 436.1909, Section 10 states that The server or bartender can also be held responsible any on-premises licensee whose license was issued for those actions. Server training is an affordable tool to arm your or there was more than a 50% interest transfer in the license after July 1, 2002…must have employed employees on how to avoid costly fines, violations or present on the license premises, at a minimum, and potential lawsuits. The Techniques of Alcohol supervisory personnel who have successfully com- Management (TAM)® program was created in 1983 pleted a server training program on each shift and by the Michigan Licensed Beverage Association, the during all hours in which alcoholic liquor is served.” Michigan State Police and other industry stakeholdProof of valid server training certification must be ers. TAM® is Michigan based and is focused on laws kept on the premises at all times for verification to and regulations specific to Michigan and is updated in a timely manner with the ever changing laws. the MLCC or law enforcement officer. That means if there has been any change in the ownership in your license since 2002, you are in violation of that law if there is not a person with current server training certification on the premises at all times when alcohol is being served. Training your staff has many other benefits than just fulfilling MLCC’s requirements. Many servers at a golf course are young and Need help getting your name out to golfers? it may be their first hospitality job. Can you be sure that all of your Work with Michigan Farm Bureau to get your name out employees, without training, can to over 200,000 households throughout the state... be trusted to check an ID properly, or check it at all? If they do check for free! an ID, can you be sure they know how to refuse service to a person Become an “Experience Michigan” golf partner by who is under 21? contacting Michigan Farm Bureau at Michigan Liquor Code also pro(517) 323-6552 today! hibits the sale or service to a patron that is intoxicated. A liquor licensee needs to be sure that their employees are not serving intoxicated patrons or underage persons for two reasons. First, it is a liquor violation, which will cost you time and money. If you receive too

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Golf USA Tee Time Coalition by JARED WILLIAMS, Guest Columnist The Golf USA Tee Time Coalition is a joint initiative between the NGCOA and the PGA of America, dedicated to providing solutions to some of the challenges of online tee time distribution. The Golf USA Tee Time Coalition primarily exists to increase awareness and promote adoption of online tee time standards and best practices. While the Coalition supports the Guidelines the NGCOA released last June, the Coalition is creating its own voluntary standards for those companies with access to tee sheet inventory and those that promote tee times online. In order for the Golf USA Tee Time Coalition to be most effective, course owners and operators should report any issues they may be experiencing. The Coalition can help you answer a number of questions. For example: • Did you give tee time marketers permission to use your golf course’s name as a keyword in online advertising campaigns? • Do you know when your contract expires? Or when it is subject to automatic renewal? • Is your course listed on GolfBids or any other auction-based site like it? And how does that affect the floor pricing some of the third parties agreed to maintain? • Or maybe you are wondering why tee time marketers, who agreed to negotiate floor pricing, will only do so if the course owner or operator remembers to bring the topic up for discussion? The Coalition is currently monitoring trends in the online tee time space; owners, operators and PGA professionals are encouraged to report concerns to the Coalition. We are categorizing the concerns by: type, frequency, location, and company. The voluntary standards created by the Coalition will be released in December along with a standards-based report card and rubric detailing how each company fared in the marketplace. I look forward to the opportunity to continue the discussion on some of these topics as well as providing more updates from the Golf USA Tee Time Coalition at your Annual Meeting in November. If you would like to contact the Coalition you can visit www. teetimecoalition.org/concerns or email jwilliams@ teetimecoalition.org.­­­

FAQ’s on the Coalition What is the purpose of the Coalition? The primary purpose of the Coalition is to support a competitive and balanced marketplace in public golf that is both supportive of the golf course owner, operator, PGA professional and the golf consumer. This will be accomplished by promoting adoption of online tee time guidelines and best practices for technology companies, online agents, marketers, golf course operators, general consumers, and the media. Who is funding the Coalition? The Coalition is funded by its two founding partners, the PGA of America and the NGCOA. Both make equal, annual contributions to the Coalition. There are currently no other entities funding the Coalition. When will the Standards be released? The voluntary standards created by the Coalition will be released in December along with a report card and rubric detailing how companies were scored. The Coalition will make the standardsbased report cards of each company available and accessible to those in the golf industry.

“While everyone in golf wants to see the game grow (the rising tide lifts all boats thing), make no mistake:  it’s ultimately not about growing the game for GolfNow; it’s about being as profitable as possible.  GolfNow, the Golf Channel, NBC Universal and Comcast are all driven by financial performance and keeping stockholders and corporate leaders happy. No judgment.  Just reality.

If GolfNow doesn’t want to be seen as a necessary evil, but more as a true partner with the golf course, they need to find ways to make the relationships more symbiotic and mutually beneficial, and less parasitic.  It’s time to pivot from “how much can we get?” to “how much can we share?”  I want to root for the success of GolfNow!  I want to get up on stage and rap with those two jokers, in the name of selling more golf rounds.  But only if, with each round sold on GolfNow, the course is realizing a net-positive benefit.”

Jay Karen, CEO NGCOA 11

WWW.MGCOA.ORG

FALL 2016


Want Better Public Policy? Say So! by STEVE YENCICH, President, Yencich & Associates, LLC No golf course owner hires someone and fails to talk to that employee for years at a time. However, that’s pretty much the way it goes with legislators. Most of us vote every two or four years, but for the majority of voters, the process ends there. Is it any surprise that we are often disappointed with the decisions they make? In light of all the problems this country faces, maybe the time has come for us to become a little more involved in this thing we call “democracy.” Maybe we need to go beyond just voting for, and start talking with and to our legislators. There is an additional benefit to establishing and maintaining rapport with legislators in Lansing. Michigan’s golf industry has no active issues currently before legislators in Lansing. However, imagine a bill was introduced repealing Daylight Savings Time. Wouldn’t it be good to have a relationship with your legislator in advance to help you avoid having to take a swing at it from the blue or gold tee? If you agree, here are some things to bear in mind when contacting your legislators in Lansing.

• Make a commitment to maintain contact. It’s important to communicate with your legislator on a regular basis. Invest one hour a year in making four fifteen minute calls or in sending four brief emails and you’ll undoubtedly see better results.

• Remember - they’re people too. Legislators are just like us. Sometimes they have family facing illness, children who don’t always do their best in school, and plumbing that leaks. They’re trying to balance jobs and families just like you.

• Always thank them for their time. When someone does something you like, say so. A simple expression of gratitude paves the way for more productive contacts in the future.

• It shouldn’t take much time. Tell your legislator upfront why you’re calling and state your concerns in a reasonable fashion. Be prepared to answer questions they might have, but keep it as short as possible. You’ve got work to do and so do they. • Don’t expect to speak personally to your legislator every time. The demands on legislators are many and the minutes are few, so don’t be surprised if you speak with an aide. They are paid to listen carefully and relay your concerns to your elected representative. • Don’t ignore a legislator from the opposing party. Don’t assume that legislators from the opposing party will never agree with your positions. Not all issues are either red or blue, and legislators don’t always vote along party lines, especially if you’ve approached them reasonably.

Nothing bad gets better overnight. If you want better decisions to be made in Lansing, invest a little time communicating with your legislators. The problems we collectively face can only get better if and when you do.

• No legislator can know it all. It doesn’t make sense to assume that legislators know everything. In a representative democracy, part of our job is to respectfully tell them what we want and to explain why it’s important to us.

About the author: Steve Yencich owns Yencich & Associates, LLC and is a thirty year veteran in association and government affairs management. During his fifteen year tenure with the Michigan Lodging and Tourism Association, Steve led industry efforts to help pass legislation which increased funding for Pure Michigan from $5.7 million to the current $33 million. In 2006 he spearheaded grassroots efforts to pass legislation requiring schools to open after Labor Day. Ten years later, public support for that law has increased ten points to 72%.

• Courtesy counts more than ever before. Given voter frustration levels nationwide, legislators are getting more angry rants and high-decibel phone calls than ever before. It’s okay to disagree with a legislator, but the surest way to ensure that future contacts will be ignored is to yell at them. • Don’t expect them to do everything you ask. Your job is to ask. Their job is to weigh your request against the concerns of other constituents back home and vote accordingly. You cannot win them all. TEE-OFF TIMES

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We Are a Country Divided LEGISLATIVE BULLETIN by Tom Schwark, , Owner of Sycamore Hills Golf Course in Macomb Donald Trump won the Republican house. For our industry, I think most of us will agree nomination after defeating more that the best case scenario is that the Republicans win than a half dozen other candidates. the presidency and retain control of the house and Hillary Clinton won the Democratic senate. The second best scenario is that one party nomination after defeating Bernie wins at least one of the three units of government. In Sanders. The Republican Conven- this case, as we have seen the last few years, it is diftion hoped to show a united front, ficult to get any significant legislation passed which, but failed after Ted Cruz refused to generally, is not a bad thing. The worst case scenario endorse Donald Trump, and the Bush family was a no is if the Democrats win everything. show at the convention. Even Ohio’s governor, John Even if the Democrats are able to win everything, Kasich, failed to show even though the convention was how can that impact our industry? Many of the issues held in Cleveland. So much for Republican unity. I have mentioned above, including right to work, gun Meanwhile, in Philadelphia, the Democratic Na- control, abortion, immigration, LGBT rights, would tional Committee Chair, Debbie Wasserman Schultz, have little impact on our industry. If they would pass resigned the day before the convention started. a carbon tax as part of the climate change legislation, it WikiLeaks released internal DNC emails that appear could benefit our industry. We have lots of green space to show the inner workings of the Democratic Party which I presume would be worth valuable carbon tax and what seem to be party officials attempting to aid credits. The one area that could have a harmful effect the Hillary Clinton campaign during the primaries. on our industry is wages and minimum wage. The DeBernie Sanders had made claims during the prima- partment of Labor has a proposal that overtime must ries that party officials were trying to work against be paid to a salaried employee unless they make over his campaign and these leaked emails support those approximately $47,000 per year. Currently, they don’t claims. However, I give Bernie Sanders credit, unlike have to be paid overtime if they make over approxiTed Cruz, as he encouraged his supporters to vote mately $24,000 per year. Our industry would also be for his party’s presidential nominee. hurt if the federal minimum wage is raised higher than So, we start with our national political parties strug- Michigan’s minimum wage. In summary, this fall’s elecgling to show unity within themselves. Then we add tions may not have our desired results, but regardless divisive national issues such as climate change, right of the outcome, I don’t think the end result will be catato work, gun control, abortion, immigration, racial strophic for our industry. I hope the same thing be can issues, and LGBT rights. It seems the American peo- said for our entire nation. ple are divided 50/50 on nearly all of these issues. Whichever way these issues are resolved results in nearly half of Americans being unhappy about it. I have no idea who will win the White House this fall, but I doubt anyone will win a majority of votes. I think the race will be so close, that we may not be sure of the winner the next day. So, whoever wins the election will have a hard time getting any legislation passed unThe Michigan Golf Alliance was well represented at Michigan Golf Day at the Capitol with members from less their party can win each of the group’s organizations. Pictured here on the steps of the capitol on June 9th, the attendees visited both the senate and the every house and senate office and enjoyed “lunch at the turn” with over 350 legislators and staff members. 13

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FALL 2016


MGCOA members - Thank You for your business this year!! What a great summer season we have had in Michigan!! We look forward to great things ahead!!

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It’s Not Just About the Grass by ADAM IKAMAS, Executive Director, Michigan Golf Course Superintendents Association The MiGCSA was formed in 2008 from four separate GCSAA affiliated chapters and currently has 750+ members. The chapter was formed to provide a unified voice for Golf Course Superintendents in Michigan and to better be able to work with our allied groups like the MGCOA, PGA and GAM. The MiGCSA is dedicated to providing value to our members through programs and services that enhance and promote our profession and we are passionate about our members and the golf industry. Members of the MiGCSA enjoy access to a large network of their peers and the members only section of www.migcsa.org. Benefits include online job posting, used equipment classifieds, the Membership Directory, four issues of the Course Conditions magazine, communication from the MiGCSA on events and factors that affect the most valued asset on any property, the golf course and so much more. Including than 20 regional events are held every year for networking and education along with three fund-

raisers that support turf research at MSU and other turf related philanthropic endeavors. Membership for Superintendents is only $100 a year and new members can join online or by printing and mailing

“…you see the benefits of being part of a group that is working toward common goals and solving problems” a membership form to the MiGCSA all of this information can be found at www.migcsa.org. As a member of the Michigan Golf Course Owners Association you see the benefit of being a part of a group that is working towards common goals and solving problems. These same ideas and goals apply to your Superintendent. What is the most important factor for your customers when selecting a golf course? Consistently it is conditions, is your Superintendent taking advantage of this resource right here in Michigan? Is your Superintendent a member of the MiGCSA? If not, now is a great time to get them involved to bring even more value and profit to your facility.

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Customer Relationships – B2C The Long Trend – Food for Thought by STEWART HEALEY, President, Handicomp Why are public courses losing messaging within a localized region. Presently, it’s a B2C relationships to non-property lopsided battle. 3rd parties? Is the cause a failure A point of interest is that courses have access to the to adapt? Is reversing this trend same “new ground” tools as do 3rd parties; unfortuworth considering? nately, they don’t often use them effectively, or at all. I’m a businessman/technolo- I don’t say this as critique, but more as notice. When gist and first party witness in- you’re able to look at long term trends, you notice volved in the golf industry from stuff! In this case the trend is that course to consumer a time before shops computerized thru to what relationships are being intercepted by 3rd party techwe have today; this experience includes PC & In- nology companies and there’s significant potential for ternet technology, Retail & POS, back office mem- a final result that is unhealthy and possibly destructive. bership management, club accounting, F&B, and specialty programs like It is possible that 3rd parties in charge of reservations, tournaments, handicaps and leagues. I’ve been party to it all. large national databases will be altruistic I’ve also seen the rolls (and expecta- and put the interest of courses in front tions) of course owners and PGA professionals change dramatically; not so of the interests of those of whom they’ve much because things have changed intercepted. Honestly though, who among between the shop counter and the first tee, but because things have changed us think that’s going to be the case? before the counter and after the last hole. Business (course) to consumer (golfer) rePersonally, I think courses must do all they can lations still are and very much aren’t what they to retake and secure their golfers, but maybe I’m used to be! This isn’t because golf on the course wrong. It is possible that 3rd parties in charge of has changed, it’s because expectations away large national databases will be altruistic and put from the course have expanded. And, it’s in this the interest of courses in front of the interests area of expansion (new ground) where I observe of those of whom they’ve intercepted. Honestly the battle for golfer loyalty taking place. though, who among us think that’s going to be the So why say this? Quite simply, it’s on “new ground” case? If you need an analogy, look to our Federal that golfers are now more often first introduced to debt. If we knew it was going to be $20 trillion today golf properties and it’s on “new ground” that golf- would we have been more disciplined 30-40 years ers are more often engaged (enticed) to return to ago and stopped the bleeding before it got out of a course (or discover something else). Essentially, hand (as it is today)? Or, has the battle over debt “new ground” is where golfers interact with the game been lost and the burden to cure conceded to all away from the course (generally through technol- those that follow? I submit that courses are still at ogy), it’s where new loyalties are being developed an early crossroad in the battle for consumer loyand maintained, and on that ground the battle for alty and slight changes today can cure a potential consumers can be fierce. The result is that what was monster problem of tomorrow. So, in the end will B2C (business to consumer) is now B2B2C; as many we look back and reflect on how golf courses subcourses have let 3rd parties into the middle and that mitted and lost their identity to 3rd parties, or will has changed market dynamics significantly. The we look back and reflect on a victory for ownership? “new ground” middle B’s view at the market in large From where I sit it’s an interesting watch. chunks; by regions, states or the country in whole, and can cover huge territories with very simple and Stewart Healey is the CEO and owner of Handicomp, inexpensive messaging. Whereas, courses stuck in cutting edge Grand Rapids based technology business “old ground” mentality struggle to provide simple serving golf since 1968. TEE-OFF TIMES

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Members of the Northern Golf Alliance (NGA) Great Member Benefits to MGCOA Members

About the Northern Golf Alliance (NGA)

ABOUT JETPAY

The NGA is a collaboration between the golf course associations in northern states or regions having similar customers and climates. NGA associations are dedicated to placing substantial benefits for their individual members as their priority when accepting or recruiting Golf Industry Partners to the Alliance. The Alliance was formed by Michigan, Ohio, Midwest, and Pennsylvania and Wisconsin Golf Course Owners Associations to provide broader marketing and sales opportunities for partners to reach multiple states and regions, as well as collaborative marketing opportunities through exceptional member benefits programs. For more information on the NGA contact Kate M. Moore, Michigan Golf Course Owners Association, (800) 860-8575, KMoore@mgcoa.org.

JetPay is a NASDAQ listed (JTPY) payment services provider with solutions for credit card processing, payroll processing and prepaid cards. JetPay’s operating entities and their leadership have provided innovative payments technology to American businesses for over 40 years. At JetPay, their focus is to help customers increase profits by authorizing more transactions, increasing renewal rates, providing better reporting and freeing up time by taking hours of routine tasks out of their business. State-of-the-art technology platforms meet the specialized needs of a variety of customers – and help in ways their competitors cannot match. Contact them at (877) 453-8729, info@jetpay.com, www.jetpay.com

ABOUT THE VGM CLUB

Through our partnership with The VGM Club, NGA owners will receive tremendous cost-savings opportunities: Any NGA members that are 18-hole or more facilities can sign up for VGM Club membership for ONLY $250 annually, a 50% savings of the normal $500 price. Any NGA members that are 9-hole facilities can sign up for a VGM Club membership for ONLY $200 annually, a 20% savings of the normal $250 price If you are an existing multi-course operator with special agreements, you are exempt as are any individual facilities that currently have annual memberships negotiated that are less than $250. Once you join VGM Club, you are entitled to utilize any of VGM Club’s more than 100 participating suppliers and take advantage of their cost-savings as a NGA and VGM Club member! Visit www.vgmclub.com. For more information on benefits through VGM Club contact Chris Kehe at (319) 4153445 or Chris.kehe@VGM.com.

NGA MEMBERS ABOUT CORPORATE TAX RESOURCES

Corporate Tax Resources has been in existence since 2000, with 15 years of experience managing tax appeals. The staff is assessors, appraisers and attorneys. CTR annually returns millions of dollars to property tax payers and has made significant technological advancements through a web based software platform. Since property tax is a relationship tax, CTR maintains memberships through various National, State & Local property organizations. Receive a free evaluation. You only pay for the results that are secured. Your tax savings will remain in place for 3-7 years. Contact them at (231) 421-3787 or fmawson@ctrtax.com. www.ctrtax.com

ABOUT GLOBAL TURF EQUIPMENT Tiered Pricing off list price of pre-owned equipment. 5% off equipment totaling up to $49,999, 6% off of equipment $50,000 to $74,999, 7% off equipment $75,000 to $99,999. Call for additional savings on packages over $100,000. Free Shipping during certain months of the year, which usually occurs during the first part of the calendar year but if order is placed with 50% deposit or paid in full free shipping will be honored when weather permits. 90-day warranty for NGA members. Warranty will start for the NGA when customer starts using it due to weather conditions in the Northeast. Global and Customer will agree to start date when order is finalized. We have a partnership with a leasing company that can provide different payment options to the northern geography such as 3 or 4 year leases that include in season payments. Also have special promotions during the year. Contact Debbie Nipper, VP Marketing, (863) 660-2253 or debbie@globalturfequipment.com. www. globalturfequipment.com.

ABOUT DRYJECT

DryJect, a revolutionary service which, when added to a golf courses maintenance program can reduce the need for core aerification and greatly amplify the benefits of sand amendments by distributing them into the ground more completely. Dryject brings a unique product to the golf course to save time and money and allow less down time in course maintenance, something our golfing customers definitely want. Relieve compaction, increase water filtration, reach the root zone with oxygen and amend your soil all at the same time, leaving the surface smooth and playable. See how DryJect can have your sports turf aerated and ready for play in one hour. The company’s mission is to develop and market products and services that are unique and technologically superior to existing industry standard providing the end user with a more productive, more economical and environmentally better solution. www.dryject.com Contact: Mark Frever (517) 262-8282 E-mail: mark_frever@comcast.net. 17

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FALL 2016


Pesticide use on Michigan’s Golf Courses by DAVID WHITE, Region 1 Lead Pesticide Inspector One of Michigan’s greatest pastimes for many residents and tourists alike in the summer months is the game of golf. Having strong, vigorous, and attractive turf is important for a successful golf course. In most cases, pesticides are necessary to maintain strong and attractive fairways and greens. From broadleaf weed control and grub control to the use of fungicides to control foliar, stem, and root diseases, pesticides are used extensively on golf courses. The Michigan Department of Agriculture and Rural Development (MDARD), Pesticide and Plant Pest Management Division regulate the use of pesticides on golf courses in an effort to safeguard the environment as well as to minimize chemical exposure to the handlers of pesticides and to the patrons of Michigan’s golf courses. The misapplication of pesticides or the inadvertent exposure of the chemicals to persons on the golf course could be hazardous. To ensure compliance with Michigan’s rules and regulations concerning the use of pesticides, MDARD conducts inspections at golf courses. One of the primary requirements that must be followed is that each person who applies pesticides at a golf course, other than a ready-to-use pesticide, must be certified as a Michigan commercial pesticide applicator in the appropriate category for the application, such as the Turfgrass Pest Management category. This certification can help ensure the safe and effective use of pesticides. The certification is acquired through self-study from manuals that can be obtained from Michigan State University Extension (MSUE), and then the successful completion of the certification examinations proctored by MDARD. Study manuals can be obtained through a local MSUE office or ordered through the MSUE website. The website can be reached by going to www.michigan.gov/pestexam, and then clicking on the link titled “Where to Obtain Study Materials.” Once the applicant has studied the manuals and is ready to take the certification exams, they can register for an exam session on the same website. Michigan’s pesticide application certification is valid for three years, at which time the certification must be renewed if the applicator wishes to continue making pesticide applications for a commercial purpose. MDARD has made a renewed effort to conduct inspections at golf courses in the last three years. MDARD began by identifying golf courses in Michigan that did not have a certified applicator as an employee in MDARD’s records. Of the approximate 850 golf TEE-OFF TIMES

FALL 2016

courses in Michigan, MDARD identified 322 golf courses that did not appear to employ a certified pesticide applicator. Over the past three years, 113 inspections have taken place, with a high rate of non-compliance with MDARD’s regulations found. Eighty-one golf

Each person who applies pesticides at a golf course, other than a ready-to-use pesticide, must be certified as a Michigan commercial pesticide applicator. courses or 72% of the 113 inspected golf courses received an immediate stop order followed by an enforcement action after the inspection was completed. In addition to the certification requirement, there are recordkeeping, posting, and notification requirements for the use of pesticides on golf courses. The notification requirement involves the use of a poster that would be placed in the pro shop, registration area or locker rooms. The poster provides a statement that from time to time pesticides are used in the management of turf and ornamental pests. The posting requirement details the date and time of the application, the common name of the pesticide used, the area treated, the name of the person to be contacted for further information, and any re-entry precautions. These posting signs must be placed in a conspicuous place on the 1st and 10th tees and remain in place until the re-entry requirements from the pesticide label have been fulfilled. The recordkeeping requirement records the name and EPA Registration Number of the pesticide applied, the concentration and amount of end use dilution applied, the target pest or purpose, the location where the pesticide was applied, and the method and rate of the application. The application records must be maintained for one year for general use pesticides and three years for restricted use pesticides. Golf course representatives who need more information about complying with the rules and regulations contained in this article should contact the Pesticide and Plant Pest Management Division at (800) 292-3939, or visit the MDARD website at www. michigan.gov/mdard. About the author: David White is Region 1 Lead Pesticide Instructor, Pesticide and Plant Pest Management Division, Michigan Department of Agriculture and Rural Development. 18


Saving building ownerships 55% or more annually in electricity costs.

• 10 year Warranty on fixture housing; 5 year on LED & Drivers • Smart Energy has performed an extensive variety of Lighting Audits • Our CAD’s show the correct Lighting Output being requested in your Facility Layout • Not all LED fixtures are of equal quality. We are a Tier One Independent Lighting Supplier • We can suggest various Lighting solutions • Factory Direct Pricing for top quality LED, Induction, or Fluorescent solutions • We’ll introduce the best way to maximize your Rebate check • We are a “Trade Ally” with the Utility Companies. Direct contact with Energy Advisor

www.SmartEnergy.company

• “State of the Art” Lighting solutions

The CTR team has extensive knowledge and experience in reducing property tax assessments for golf courses as well as other commercial properties, returning tax savings over $7 million to taxpayers annually. Let us provide a “no cost no obligation” review of your property.

Real Estate Tax Appeals Abatements Incentives

www.ctrtax.com 231-421-3787

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FALL 2016


The future is here. Self-contained refrigerated mobile beer, soda, and liquor dispensing vehicles. Increase your profits.

Call to schedule a demo today with Jeremy Zeock-Vilas Distributed by Superior Carts and More, LLC

Available in gas or electric.

269-680-7463

Superiorcartcompany.com

TEE-OFF TIMES

FALL 2016

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GUARANTEED PROPERTY TAX REDUCTION FRED GORDON LAW FIRM Historical Michigan Tax Tribunal Success

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Property tax reductions up to 70% of assessed taxes

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Call 248-546-7600 or email fred@fredgordonlaw.com for no obligation evaluation and information. 74 West Long Lake Road, Bloomfield Hills, MI 48034 www.fredgordonpc.com 21

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FALL 2016


Michigan Golf Business

ANNUAL CONFERENCE & VENDOR FAIR

Nov. 28 - 30, 2016

Soaring Eagle Resort, Mt. Pleasant

Here is a quick snapshot of just some of the action you can expect at this year’s Michigan Golf Business Conference. The complete brochure will be in the mail to you shortly but plan on attending NOW and

save the date!

Monday evening’s opening reception...

Wednesday we will wake you up with a wonderful breakfast...

is a great time to connect and reconnect with friends and colleagues. 6:00pm to 8:00pm gives you plenty of time to start talking about what your future holds while enjoying the company of your staff and colleagues in the golf business.

and all the news from the MGCOA and the NGCOA. Jared Williams, Managing Director of the Golf USA Tee Time Coalition will take the podium to discuss the purpose, agenda and action items of the Golf USA Tee Time Coalition, and his top 5 best practices for owners/operators on working with tee time marketers. Closing out the conference is Jarrett Skorup, policy analyst and Digital Engagement Manager at the Mackinac Center for Public Policy. He will share his (millennial) take on the results of the election, particularly at the state level. He will discuss the new legislative make-up and the big issues that the current Legislature and Governor will be working on to finish up before the end of the year in the lame duck session and the toughest public policy challenges Michigan is facing.

Tuesday you better get on your hover board...

for the fast pace! John Stocki brings his personal sense of humor (so many bad jokes) and experience (he’s a millennial) to deliver an engaging and informative presentation on everything you need to know to market to and manage millennials and how to utilize current trends in the marketing world. With how fast the digital world moves, you need to be on top of your game to have an edge. That’s where John comes in. With years of experience working in hospitality around the world, he has the knowledge and skills to help you understand millennials in the digital world.

Jarrett Skorup

Next up… lunch at the VENDOR FAIR featuring dozens of your Michigan golf business suppliers, some old friends and some new.

The afternoon has everything from Human Resources to the Four “F’s” of Golf to Grassroots Advocacy to Food for the Future.

Jared Williams

The Business of Booze…

do we have your attention? At 5:30pm join us for innovative ways to boost your booze business from micro brews to Michigan wines to signature cocktails. Cheers!

John Stocki

The MGCOA’s Award Banquet...

wraps up this fact-packed and fun-filled day while we celebrate your peers and honor our award winners. After Wednesday’s breakfast, you can choose to attend Techniques of Alcohol Management (TAM), presented by the Michigan Licensed Beverage Association. This 2 hour seminar is approved by the Michigan Liquor Control Commission and provides certification. (there is an additional fee to attend this session) TEE-OFF TIMES

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Michigan Golf Business

Nov. 28 – 30, 2016 Soaring Eagle Resort, Mt. Pleasant

ANNUAL CONFERENCE & VENDOR FAIR

Conference Registration Form Registration Information

(copy this form if you have more than four registrants)

Name 1 (to appear on badge)____________________________________________________ e-mail: ________________________________________________ Check all that apply:

Owner/operator

PGA

MIGCSA

required

CMA

Name 2 (to appear on badge)____________________________________________________ e-mail: ________________________________________________ Check all that apply:

Owner/operator

PGA

MIGCSA

required

CMA

Name 3 (to appear on badge)____________________________________________________ e-mail: ________________________________________________ Check all that apply:

Owner/operator

PGA

MIGCSA

CMA

required

Name 4 (to appear on badge)____________________________________________________ e-mail: ________________________________________________ Check all that apply:

Owner/operator

PGA

MIGCSA

CMA

required

Name 5 (to appear on badge)____________________________________________________ e-mail: ________________________________________________ Check all that apply:

Owner/operator

PGA

MIGCSA

CMA

required

Organization/Course ____________________________________________________________________________________________________________________ Address________________________________________________________________________ City/State/Zip_________________________________________

( ) e-mail________________________________________________________________ Phone__________________________________________________________ required

Are there special needs for any of these attendees?__________________________________________________________________________________________

Registration: Full Conference Attendees Member

Passbook Member*

Registration: One Day Tuesday Only

Non-Member

GOLDEN

PLATINUM

1 Attendee = $360

$210

$60

$445

Member ($250) x ______ = $_____________

2 Attendees = $560

$360 $260

$620

Non-Member ($350) x _______ = $_____________

3 Attendees = $760

$560 $460

$805

4 Attendees = $760

$560 $460

$805

5 Attendees = $760

$560 $460

$805

Plus $100 for each attendee over 5

SUB-TOTAL $____________

Wednesday Only (Includes TAM Option)

$___________ One Day Sub-Total

$___________ TAM Sub-Total

Member ($100) x ______ = $_____________ Non-Member ($175) x _______ = $_____________

$___________

Plus # attending TAM _____________

TAM Certification Seminar ($35 add on): # attending ______ x $35 = _____________________

TOTAL

$ SUB-TOTAL ____________

*Courses participating in the Golden or Platinum Passbook to Michigan Golf are “Passbook Members”.

Payment Information

Full Conference Sub-Total

$___________

(No refunds after November 21, 2016)

Check payable to MGCOA enclosed

Visa

Mastercard

Discover

Credit Card Number _________________________________________________________________________________ Total $________________

Exp Date_______________

Customer Code (last 3 digits in signature panel)________

Print Name______________________________________ Signature_________________________________________

Hotel Reservations

Conference attendees stay at the Soaring Eagle Resort and receive the MGCOA discounted rate of $99 per night for single/double and includes parking. To make hotel reservations, please call the hotel directly at 877-232-4532. When calling be sure to mention that you are attending the Michigan Golf Business Conference. For more information visit www.SoaringEagleCasino.com.

Three ways to register! Online at www.mgcoa.org

Fax this form to (517) 267-8984

• 23

Mail to: 603 S. Washington Ave., Ste 303, Lansing, MI 48933 WWW.MGCOA.ORG

FALL 2016


Tee-Off Times 603 South Washington Avenue Suite 303 Lansing, MI 48933 (517) 482-4312 www.mgcoa.org

PRSRT STD U.S. POSTAGE PAID LANSING, MI PERMIT NO 1096

Address Service Requested

MGCOA National Golf Course Owners Association Chapter Tee-Off Times is published by the Michigan Golf Course Owners Association, editor – Kate Moore. MGCOA offices are located at 603 S. Washington, Suite 303, Lansing, MI 48933. Phone (517) 482-4312, Fax (517) 267-8984. Articles written by outside authors do not necessarily reflect the view or position of the MGCOA. MGCOA’s position on key issues will be clearly stated. Manuscripts are accepted at the approval of the editor who reserves the right to reject or edit. Appearance in the Tee-Off Times does not constitute endorsement of the advertiser, its products or services, not does Tee-Off Times make any claims or guarantees as to the accuracy or validity of the advertiser’s offer and reserves the right to reject any advertising deemed unsuitable. Advertising rates and other information available upon request.

Supplying all your golf course needs Utility Vehicles & Golf Carts

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Irrigation Solutions

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Turf Equipment


Fall 2016 Tee-Off Times