10,000 Golfers! MGCOAâ€™s Golf League Championship system reaches all time high
In this issue: New membership pricing means savings 2013 Course of the Year announced New corporate members welcomed Know your membership benefits
Pictured here is the Runner-up team of Ariel DeCastro and Jeff Palmer from Macatawa Legends Golf Course, Holland
Golf Business Conference Info inside
Membership Doesn’t Cost…It Pays! Call 800-860-8575 to sign up
• GolfEMS free software solution for outings and tournament $500 Value • Michigan Clubs Fund Dividend Workers Comp Program Save 30% to 40% • Entegra Procurement Services 7% to 11% Savings plus quarterly rebates • Coca Cola procurement program • Member discounts to ServSafe certification through Michigan Restaurant Association and free admission to the Michigan Restaurant Association Show • Insurance evaluation courtesy of Kapnick Insurance
• “Guide to a Successful Golf Outing” booklet available for your use to distribute to new outings. Guide is distributed to all meeting and event planners, association executives and legislators. Only MGCOA member courses as listed. • “Tee Off Times” quarterly newsletter • Monthly members-only email newsletters • Michigan Golf Business online Buyers Guide • MyMGCOA.com classified Sales Website free to members ($75 for others) • National Golf Outing “Shotmakers Scramble” collaborator and promoter • Directory of Member courses on line by location and alphabetically • Michigan Golf Business Conference and Vendor Fair • Education Programs, Events and Webinars • Golf Outing and Supplier Field Day • Planet Green recycling program benefits the MGCOA Educational Support Foundation
Golfer Retention and Promotion • MIGolfeague.com an internet-based golf league management system • Golf League Championship for league golfers • Player Development Grant of $1,500 and $1,000 Golf Entrepreneur grant
Association Initiatives • • • • •
• Retain top lobbyist for Michigan Golf Industry • Manage the Michigan Golf Alliance, a collaboration of Michigan golf associations • Bi-weekly legislative newsletters • Has a seat on the Michigan Water Task Force • Attends legislative meetings and monitors, evaluates and fights for the Michigan Golf Industry • Property Tax and Service Tax analysis and legislative initiative • Golf Industry Legislative Day at the Capital
Create, produce and promote the Golden Passbook to Michigan Golf to fund the association’s legislative advocacy We look at the future of golf to envision what areas of the business need additional education opportunities Represent 1/3 of all courses in Michigan We are the leading state golf course business association in the USA Many of our ideas are duplicated around the world for best practices
To join visit www.mgcoa.org and click on MEMBERSHIP
603 South Washington Avenue Suite 303 Lansing, MI 48933
(517) 482-4312 800-860-8575 www.mgcoa.org
News from the President Your map to “There” begins with MGCOA Membership by Jeff Hoag, MGCOA President
When we began this season, I challenged everyone to think of how we are “Getting from Here to There”; not necessarily about getting from the beginning of the season to the end, but more about the evolution of the golf business and the success stories of golf courses that have gotten “There”. The fact is the golf business is different today. As golf course owners and operators we have been forced to make adjustments and change how we operate. The same goes for the MGCOA. The MGCOA had made adjustments to the budget and with a new agreement with the NGCOA, will be able to lower your cost of being a member of the MGCOA. We have made it easier for you to be a member. Join and reap the benefits of membership. In fact, look to the left facing page and you will see that Membership Doesn’t Cost, It Pays. In this issue you will also see the information on the Michigan Golf Business Conference. The conference has been repackaged so that you can bring more people for a lower price. You can bring 5 key staff to this premier golf business event for the price of 3. Knowledge
is king and the more people on your staff that have access to knowledge, the better your facility will be. I am biased! I have been a member of the MGCOA for decades and am thankful for the opportunities that the Association has given me. Even today, our course enjoys cost savings of several thousands of dollars each year. Our participation in the Golf League Championship and its software has provided us another tool for customer retention and better yet, more rounds. I know that our Association’s government affairs team is looking out for us. With the functions that I do attend, I meet fellow operators and we can pick each other’s brains for ideas. This exchange of ideas, whether at a function or listserv, is the real value of belonging to the MGCOA. So “ G e t t i n g f r o m H e r e t o There”, how far along are you? Have you gotten “there” yet? As a golf course operator you are faced with many choices. Whether to join the MGCOA or attend the Michigan Golf Business Conference are just two of them. But if you are looking for help or for the answer to How
do I get from “here to there?” attend the Conference, and then join. It’s the map… from here to there. Come join us!
Board of Directors
Kathy Aznavorian Fox Hills Golf & Banquet Center
Larry Moore U.S. Golf Cars
Larry Bowden The Natural
Carolyn Olson Elmbrook Golf Course
Ed Clark Sandy Ridge Golf Course
Steve Ramey Chisholm Hills
Susan Vanderburg Indian Lake Hills
Jim Dewling Total Golf Inc.
Dan Rooney Grand Haven Golf Club
Frank Guastella Franklin Golf
Tom Schwark Sycamore Hills
Toni Joers Concord Hills
Jon Scott Gull Lake View
Fred Mawson Corporate Tax Resources
Curtis Wright Copper Hills Golf Course
Jeff Hoag Scott Lake Country Club
Bill Fountain Majestic at Lake Walden
Bob Koutnik Fox Run Country Club
New membership pricing for 2014! The golf industry needs a break. And you need to be a member. Win. Win. 9 hole golf courses was $235 now $150 18 hole golf courses was $415 now $300 27 hole golf courses was $485 now $400 36 hole golf courses was $535 now $400 45 hole golf courses was $585 now $500 54 hole golf courses was $635 now $500 63 hole golf courses was $685 now $500 72 hole golf courses was $795 now $500 Multi-Course operators was $795 now $500 Join today and pay the 2014 price. Questions about membership or pricing, call Kate Moore
WWW.MGCOA.ORG WWW.MGCOA.ORG MAY/JUNE FALL 2012 2013
New corporate members GREG JOHNSON MEDIA SERVICES JOINS MGCOA …and gets put right to work! Greg Johnson has written about Michigan golf for 34 years in his career as a sports writer for the Grand Rapids Press and media services consultant with the recently developed Greg Johnson Media Services. He curr e n t l y Greg Johnson provides services, including press releases, press room coordination, editing, photography, videos, website content and all media content makeovers for several sports and non-sports clients, including the Golf Association of Michigan, the Michigan Section PGA, Gus Macker 3-on-3 Basketball Tournaments and now the MGCOA. He has contributed to various national publications, served as a Heisman Trophy voter, covered 17 Masters Tournaments, 16 Super Bowls and the 1996 Atlanta Olympic Games among many major sports events. His many writing awards include being named the Michigan Associated Press firstplace sports newspaper columnist in 1994. Johnson was also a member of the Golf Writers of America for many years and currently serves on the Michigan Golf Hall of Fame committee. He co-founded and annually directs the Corky Meinecke Memorial Scholarship golf outing at Grand Valley State University, and teaches classes at the Osher Lifelong Learning Institute at Aquinas College in Grand Rapids. In 2012, the Michigan Golf Course Owners Association presented him with the Bruce Matthews Lifetime TEE-OFF TIMES
Achievement Award for his contributions to Michigan golf. A native of Three Rivers, he grew up in St. Joseph and holds journalism degrees from Lake Michigan College and Michigan State University. He is married to Carol Boland-Johnson, has one daughter, Jennifer Johnson-Timmerman, and resides in Hudsonville. •••
TAKE BACK YOUR TEE TIMES! Dealing with tee time sites is no fun, and can cost your golf course thousands of dollars a year. According to an in house survey,
about 98% of surveyed golf courses in Michigan are unhappy with the current tee time software available to them. So what did we do? We shut up and listened. We went to the drawing boards, and built a site focused around the wants, needs, and pains of all golf courses, big & small. SkyBirdie Inc. is a forward thinking, Golf Solutions Company based in Jackson, MI. With a diverse team of marketers, designers, and programmers, SkyBirdie’s primary focus is giving our clients the best return on their investment. We offer golf courses the opportunity to have complete control over their tee times & golf deals, all while retaining up to 98% of their green fees. SkyBirdie also provides golf courses with web & video services, 24/7 access to SkyBirdie Labs, and free real-time tournament software, plus much more. Find out more at SkyBirdie.com or feel free to call us at 517-9901000. Ask about how to get your Free SkyBirdie profile today!
10,000 League (golfers) under the tee! “For the past three years, our leagues have had access to quality handicapping and scheduling service. In turn, we have gained a valuable marketing and communication tool,” said Perrin Fenske, League Coordinator at Hawk Hollow properties. Well, they are not alone. With an incredible growth of 68% in its 9 th year, the Golf League Network and the Golf League Championship have reached over 10,000 Michigan golfers in the 2013 season. The 2013 Golf League Championship Tournament of Champions was a great success with leagues from all over the State of Michigan competing for great prizes on a beautiful day. Our host course, Eagle Eye Golf Course in Bath stepped in with great service
and fantastic course conditions. program. Every player walked away with Get your golf course in the game a GLC golf hat and a custom bag and sign up with the Golf League tag as well as other great g i v e a w a y s . T h e re w e re fabulous prizes including “Golden Passbook to Michigan Golf” for the top finishing teams as well as golf equipment from Adams Golf for a variety of player contests! The 9th Annual Golf League Championship was a great success. We want to thank the Hawk Hollow Golfers getting ready to start the day at the Properties and Eagle Eye for 9th Annual Championship providing this fantastic venue. We also want to thank our premier Network. Great pricing for the 2014 sponsor Coca-Cola and Adams Golf season in available now. Call Jason for the donation of some fantastic Snow at Handicomp, the MGCOA’s prizes and Kapnick Insurance technology partner for the GLC at Partners for their support of the (616) 588-4356. New Exhibitors & Members for MGCOA Annual Meeting 2013
Pump Station Control Systems
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From the Executive Director Golf Business Conference: Come for Change! by Kate Moore, MGCOA Executive Director
Michigan’s premier education program for golf business comes to Amway Grand in December The Michigan Golf Business Conference is for anyone in our industry from operators, golf professionals, superintendent, owners, golf marketers, you name it. Is it time to change? Two powerhouse keynote speakers will challenge us to think it just might be. Opening the Michigan Golf Business Conference and Vendor Fair this December is a national marketing icon Mike Veeck. Veeck will challenge us to put fun back in the workplace because “when fun is good… performance is better.” This simple approach can bring out the best in your employees and keep customers coming back for more. Following Veeck are two days
filled with education on marketing, player development, legal issues, website optimization, tips from superintendents, property tax issues and more. Chief capitol correspondent Tim Skubick will enlighten and entertain us on everything political, and we will round out the conference with a closing keynote from the leader in player development strategies, Jim Baugh. The Michigan Golf Business Conference begins with a Pure Michigan reception on Monday, December 2 at the Amway Grand Plaza Hotel. Tuesday experience “The Power to Change Yourself” with Mike Veeck sandwiched between education sessions, the Vendor Fair exhibits and
concluding with a Town Hall style reception and entertainment featuring Tim Skubick. Wake up Wednesday morning to MIGCSA’s Adam Ikamas who, along with Debbie Swartz, will teach us a thing or two about “why the superintendent does that.” Then more education, a fantastic luncheon banquet and the PGA and Golf 20/20 expert Jim Baugh’s “The Power to Change Your Industry.” Conference pricing is very affordable so multiple participants from your golf course can attend. For more information and to register, please visit www.mgcoa.org. To learn more about this and other programs at the MGCOA contact Kate Moore (800) 860-8575 or firstname.lastname@example.org.
Michigan Golf Business ANNUAL
Dec. 2–4, 2013 - Amway Grand Plaza, Grand Rapids
! e g n a h C r Come fo
o t e m Co Rapids d n a r G 2013
Mike Veeck, marketing trailblazer on “The Power to Change Yourself”
Jim Baugh from Golf 20/20 “The Power to Change Your Industry”
PLUS: Start your conference with a PURE MICHIGAN reception Monday 5:00 - 7:00 p.m.
How to Register
Program Information 7
Conference Overview WWW.MGCOA.ORG
9:00 - 10:00 a.m.
9:00 - 10:00 a.m.
Women, Where Are You?
3rd Party Ain’t No Party
Session Description Learn strategies to grow the game through industry cooperation and the use of modern technology. Don’t blame the poor economy and reduction in facility fees. Take control. This session will have a portion focusing on audience participation and shared stories of marketing failures as well as successes.
Session Description Roughly 40% of all new players coming into the game are women’ is a phrase that has coming from golf industry organizations for over 25 years. Unfortunately, there is another statistic rarely discussed in the same breath: only one in four of those new women stay with the game. Let’s get them and keep them.
About the Speaker
About the Speaker
Janina is a longtime competitive golfer, international golf and travel writer, and media consultant specializing in women’s business issues.
From course maintenance to clubhouse management, Eccleton strives to move the needle in every aspect of The Emerald’s operation. Jay has held just about every job in the business, right up to his current role as director of operations at The Emerald Golf Course in St. Johns. KEYNOTE
10:30 - 11:30 a.m.
The Power To Change Yourself Fun Is Good Michael Veeck
Session Description When Fun Is Good…Performance Gets Better. Learn a different way to bring fun, employee engagement & profitability into the workplace. What workers truly want is an intrinsic connection to their work and their company. Join Mike for this engaging, enjoyable and enlightening event. 11:30 a.m. - 2:30 p.m. 2:30 - 5:00 p.m.
Marketing Mix Strategies
Vendor Fair and Luncheon Session Description Moderator Bay Paul and his colleagues will tour you through a wide range of make or break strategies for successfully reaching the golf consumer.
Bay Paul, Course Logix
Bill Hobson, Michigan Golf Live
Mobile Applications for tablets and smart phones
2:30 - 5:00 p.m.
Player Development 2.0 Golf League Championship
Jason Snow, Handicomp technology partner with this award winning MGCOA league product.
Cultivating Connections: making the most effective use of your resources
Location, location, location: get the customer to come to your location
Getting your website on the first page of Google. Bay Paul
Session Description Moderator Jeff Hoag (owner Scott Lake Country Club) will lead the discussion on the many ways available to bring more golfers to your golf course. Total Golf Adventures
Dave Robinson, 2012 Player Development Leadership Award winner.
Town Hall Reception FALL 2013
James Morrow, Golf EMS
5:30 - 7:30 p.m.
About the Speaker Veeck hails from a baseball family – his lineage in the sport goes back at least a century. His grandfather was the President of the Chicago Cubs and his father was a Hall of Fame owner with the St. Louis Browns, Cleveland Indians and Chicago White Sox. Veeck, himself, is part owner of six baseball teams. In 2005, Baseball America named him one of the 25 most influential people in baseball over the last 25 years. His first book and his philosophy, Fun is Good, describes how the simple approach of putting “fun” back into the workplace can bring out the best in your employees and keep your customers coming back for more.
Frank Chieppa, PGA Player Development Regional Manager.
Building Better Events
Dick Garn, National Golf Outing “Shot Makers Scramble”.
Join Tim Skubick for cocktails, hors d’oeuvres and lots of Pure Michigan political insights. Tim is the longest serving member of the state capitol press corps, covering Michigan government and politics and is also a member of the Michigan Broadcasters Hall of Fame. Bring your questions for Tim!
9:00 - 10:00 a.m.
9:00 - 10:00 a.m.
Adam Ikamas Debbie Swartz
Ask The Lawyer
Session Description “Why does the Superintendent do that?” These turf grass and environmental experts will reveal the reasons the Superintendent does the things that can affect play and profit. Also, Adam and Debbie will provide an update on the Michigan Turfgrass Environmental Stewardship Program. About the Speakers
Adam: Adam is the executive director of the Michigan Golf Course Superintendents Association and the Michigan Turfgrass Environmental Stewardship Program. Prior to his position with the MiGCSA, Adam was head superintendant at Crystal Mountain Resort. Debbie: Debra S. Swartz is an environmental specialist in the turfgrass industry, and Great Lakes Regional Representative for e-par USA, Inc. She is also an instructor for the Golf Course Superintendents Association of America delivering environmental seminars and webcasts.
Session Description This session is designed to provide helpful information on the importance of a well-prepared and current employee handbook. We will focus on some of the benefits and necessity of an employee handbook including defining the relationship between employer and employee, your employees know what to expect from the employer and what the employer expects of the employee, thereby creating a positive work atmosphere and more productive work force, and so much more. About the Speaker
Melissa is a shareholder in the Employment Labor & Benefits Practice Group. Melissa is highly experienced in providing employment law counsel on a wide range of matters including Family Medical Leave Act; Fair Labor Standards Act; Michigan Wages and Fringe Benefits Act; unemployment compensation and much more. Having served as a Human Resources Director for ten years prior to entering law school, Melissa has the advantage of understanding the employers’ perspective first-hand.
10:15 - 11:15 a.m.
10:15 - 11:15 a.m.
Travel Michigan Site Optimization
Property Tax Round Table
Session Description The most popular and highly regarded travel campaign of any state is our own Pure Michigan campaign. Dave will recap the travel industry initiative and how the state is dealing with the changing image of Detroit as well as how the campaign is attracting the eye of the world.
Fred Mawson / Eric Rule
Session Description The never ending issue of property tax relief is top of mind for the MGCOA’s lobbyist Rule and board member Mawson. Together with Tom Schwark, government affairs committee chair, they will discuss current situations and strategies for tax relief.
About the Speaker
David Lorenz is the Manager of Industry Relations & International Marketing for Travel Michigan, a division of the Michigan Economic Development Corporation – the official State of Michigan tourism promotion agency. He oversees Travel Michigan’s efforts in the areas of international marketing, packaged travel, conventions and meetings, industry relations, golf and sports-event promotion.
11:30 a.m. - 1:00 p.m.
About the Speakers Mawson: Owner of Corporate Tax Resources Rule: MGCOA lobbyist, Capitol Strategies Group
About the Speaker
1:00 - 2:00 a.m.
The Power To Change Your Industry
Jim’s consulting business specializes in the sports and leisure industry focusing on strategic approaches, planning, operations, product development, and sourcing, sales, and marketing opportunities. For the PGA of America and Golf 2020 Jim is a consultant for golf initiatives. Jim is a leader in initiatives to “Get America Moving” including working on securing legislation in Washington, DC, to help our sport grow participation, and rebuilding our physical education programs throughout America.
Session Description Increase participation in golf and your business and how the super powers in Golf are rallying behind Get Golf Ready with national consumer marketing support. One of the other important parts of Jim’s presentation focuses on increasing your business by increasing golf participation by women at your facility.
And for your dining pleasure... Pure Michigan opening reception on Monday night features Pure Michigan beer, wine and appetizers. Tuesday morning enjoy coffee, tea and danish, two refreshment breaks, Vendor Fair luncheon buffet and at the Town Hall
evening with Tim Skubick enjoy hors d’evours and spirits (make your dinner plans to follow this fun event). On Wednesday we will serve a full breakfast and beautiful banquet luncheon. 9
Sycamore Hills Golf Course named 2013 Course of the Year Sycamore Hills Golf Course, a 27-hole championship public golf facility designed by award-winning architect Jerry Matthews and located in Macomb, has been selected the Michigan Golf Course Owners Association’s Course of the Year for 2013. Owned and managed by the Schwark family, Sycamore Hills is conveniently located near Detroit, easily accessible from the surrounding metropolitan area and offers a resort atmosphere in an urban environment. An 18-tee, 300yard practice range and multiple tee position options on each of the golf holes highlight the standout facility. Matthews, a Michigan-based architect, designed the expansive layout of three nine-hole courses to test the skill of expert golfers while allowing novices to enjoy the
Sycamore Hills Golf Course, Macomb.
experience as well. “We are thrilled and honored to be selected, and proud of our staff and management,” Tom Schwark, owner and general manager, said. Schwark was honored by the Association in 2005 with the Lyle Leeke Distinguished Service Award for his commitment and contribution to the Association and to the golf industry in Michigan. He chairs the Michigan Golf Alliance, a consortium of the allied golf associations in the state for the purpose of legislative advocacy. Kate Moore, MGCOA’s executive director, said the accomplishments of the Schwark family,
their community contributions and exceptional management of Sycamore Hills made it an easy selection as course of the year. “The golf course exemplifies what the consumer of golf in our state is looking for -- exceptional service, a quality golf course and reasonable rates in a family atmosphere,” she said. “The Schwark family has proven that a family business has a place in our industry.” Sycamore Hills will be recognized at the annual Michigan Golf Business Conference and Vendor Fair on Wednesday, Dec. 4, at the Amway Grand Plaza Hotel in Grand Rapids.
To: MGCOA Board of Directors From: Kate Moore, Executive Director Thank you for volunteering to undertake this vital service to the golf industry. Your gift of time and talent as a volunteer board member makes possible many important benefits to your fellow owners and operators. Kathy Aznavorian, Fox Hills Larry Bowden, March Ridge Ed Clark, Sandy Ridge Jim Dewling, Total Golf Bill Fountain, The Majestic Frank Guastella, Franklin Golf Jeff Hoag, Scott Lake Toni Joers, Concord Hills Bob Koutnik, Fox Run TEE-OFF TIMES
Fred Mawson, Corporate Tax Larry Moore, US Golf Cars Carolyn Olson, Elmbrook Steve Ramey, Chisholm Hills Tom Schwark, Sycamore Hills Jon Scott, Gull Lake View Sue Vanderburg, Indian Lake Hills Curtis Wright, Copper Hills
Michigan Golf Business
Dec. 2–4, 2013 Amway Grand Plaza Hotel Grand Rapids
ANNUAL CONFERENCE & VENDOR FAIR
Conference Registration Form Registration Information
(copy this form if you have more than four registrants)
Name 1 (to appear on badge)____________________________________________________ e-mail: ________________________________________________ Check all that apply:
Name 2 (to appear on badge)____________________________________________________ e-mail: ________________________________________________ Check all that apply:
Name 3 (to appear on badge)____________________________________________________ e-mail: ________________________________________________ Check all that apply:
Name 4 (to appear on badge)____________________________________________________ e-mail: ________________________________________________ Check all that apply:
Name 5 (to appear on badge)____________________________________________________ e-mail: ________________________________________________ Check all that apply:
Organization/Course ____________________________________________________________________________________________________________________ Address________________________________________________________________________ City/State/Zip_________________________________________
( ) e-mail________________________________________________________________ Phone__________________________________________________________ Are there special needs for any of these attendees?__________________________________________________________________________________________
Registration: Full Conference Attendees
Registration: One Day
1 Attendee =
2 Attendees =
3 Attendees =
4 Attendees =
5 Attendees =
Tues. or Wed. Only
Cost Option x Attendees = $_____________ Member ($200) x ______ = $_____________ Non-Member ($300) x _______ = $_____________
Full Conference Sub-Total $___________ One Day Sub-Total $___________
$ SUB-TOTAL ____________
*New this year: courses participating in the Golden Passbook to Michigan Golf are “Passbook Members”.
(No refunds after November 22, 2013)
Check payable to MGCOA enclosed
Credit Card Number _________________________________________________________________________________ Total $________________
Customer Code (last 3 digits in signature panel)________
Print Name______________________________________ Signature_________________________________________
Conference attendees stay at the Amway Grand Plaza and receive the MGCOA discounted rate of $123 per night for single/double and includes self parking in attached parking ramp. To make hotel reservations, please call the hotel directly at 800-253-3590 by Nov. 9. When calling be sure to mention that you are attending the Michigan Golf Business Conference. For more information on the hotel visit www.amwaygrand.com.
Three ways to register! Online at www.mgcoa.org
Fax this form to (517) 267-8984
Mail to: 603 S. Washington Ave., Ste 303, Lansing, MI 48933 WWW.MGCOA.ORG
PRSRT STD U.S. POSTAGE PAID LANSING, MI PERMIT NO 1096
603 South Washington Avenue Suite 303 Lansing, MI 48933 (517) 482-4312 www.mgcoa.org Address Service Requested
MGCOA National Golf Course Owners Association Chapter Tee-Off Times is published by the Michigan Golf Course Owners Association, editor – Kate Moore. MGCOA offices are located at 603 S. Washington, Suite 303, Lansing, MI 48933. Phone (517) 482-4312, Fax (517) 267-8984. Articles written by outside authors do not necessarily reflect the view or position of the MGCOA. MGCOA’s position on key issues will be clearly stated. Manuscripts are accepted at the approval of the editor who reserves the right to reject or edit. Appearance in the Tee-Off Times does not constitute endorsement of the advertiser, its products or services, not does Tee-Off Times make any claims or guarantees as to the accuracy or validity of the advertiser’s offer and reserves the right to reject any advertising deemed unsuitable. Advertising rates and other information available upon request.