In macroeconomic terms, Mexico is a noteworthy global player. The existence of clusters, special economic zones and a huge territory that prevents the saturation makes the country attractive for foreign investors. Companies like Honda, Toyota and Mazda that have established operations in the Bajio region require commercial services, including hotels – and many hotel chains have jumped on this opportunity. In Salamanca there are seven hotels located right next to Mazda’s assembly facility. In Celaya, nine hotels have been opened in the last two years. We want to establish in the city of Campeche, where we are building a new hotel. Barceló Hotel Group is currently exploring options for growth in Coatzacoalcos,
GUSTAVO JIMÉNEZ Director General of Barceló Hotel Group
Guadalajara, Leon and Monterrey. We also aspire to have 30 percent of the company’s commercial activities carried out electronically.
With the help of the government and private sector, tourism will continue blooming. In 2015 and 2016, the Riviera Maya and Cancun experienced historic occupation records and we expect this trend to continue in the coming years. Our 293
experience in the Caribbean has given us the confidence to expand our operations to Los Cabos, Baja California Sur, and Huatulco, Oaxaca, and we are working to venture to Nayarit Riviera and Nuevo Vallarta. Tourists that go to Los Cabos tend to have more resources than those going to Cancun or the Riviera Maya. They feel that Los Cabos is somewhat detached from the rest of the insecurity problems the rest of the country suffers. Also, Cancun’s airport has become a flying hub. It is just four hours away from the US and Canada and the city has economies of
SANTIAGO JUÁREZ Director of Corporate Banking for Real Estate and Hotels at Banco Sabadell
scale and infrastructure that do not exist in other Caribbean touristic destinations.
We find that the Bajio region is growing rapidly in Mexico and attracting the development of many projects. Queretaro has a strong market and we are working in the area with a project that is expected to become one of the most emblematic in the country. It is still under approval but it will involve everything from hotels and offices to a commercial center. From the central belt to Queretaro, there are many areas that are expected to face a great deal of migration. Our technology can create added value to developments being built from scratch as well as those that already exist. When it comes to sectors, we do not prioritize a specific one. We always strive to identify areas where we can improve the quality of life. Crystal Lagoons covers everything from luxurious developments to middle and low-income housing. We are
JEAN PIERRE JUANCHICH Country Manager Mexico of Crystal Lagoons
also involved in primary and secondary housing projects and hotels.
In 2016, Mexico received more than 35 million international visitors but it also received more than 80 million domestic tourists. These tourists complement each other since they travel at different times of the year to different destinations. Tourism will continue to grow in the years to come, generating more than US$19.5 billion in foreign revenues and an investment has had more than US$86 billion in the last five years. It is the industry that invests the most in Mexico. and we are constantly opening new hotels. Each of the hotels we construct requires at least US$50 million of investment. There is a curious disconnect between tourism and other industries in that a US$20 million investment in a project from any other industry is newsworthy, whereas in tourism that amount does not represent even one development. The tourism boom Mexico has experienced in the last five years has been healthy for the country’s economic development.
PABLO AZCÁRRAGA President of the National Touristic Business Council (CNET)
