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PANACEA Off Air Style Guide

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Off Air Contents

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04. Logo 06. Logo Size & Position 08. Logo Misuse 10. Colour 12. Typography 14. Logo Application

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“A GREAT TRADEMARK IS APPROPRIATE, DYNAMIC, DISTINCTIVE, MEMORABLE AND UNIQUE.”

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– Primo Angeli

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04 Logo Where possible the Panacea logo should always appear in blue but in situations where colour can not be used it can appear as a mono in black or white. The logo can never be transparent. At no time can the logo appear in grey or as a tint.

Lines must meet the edge of the type

Using the Logo in Black & Grey The logo can be shown in mono for newspapers and such. A negative version of the logo has been shown below.

Logo size The Panacea logo should only be reproduced at a minimum size of 20 mm. There is no maximum reproduction size. – 20 mm

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LOGO

SIZE

&

POSITION

The Panacea logo must only be used as shown in the illustration to the right.

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06

A4 Stationary must always be printed on 80 gsm paper.

A4 Stationary must always have a 15 mm margin.

Letterheads must always have a 10 mm margin.

All stationary must be printed with a glossy finish.

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Business cards must always have a 5 mm margin.

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Logo Misuse

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08

Logo Misuse It is important that the appearance of the logo remains consistent. The logo should not be misinterpreted or modified in any way. It should only be reproduced from the artwork provided. Here are some of the more likely mistakes are shown.

Do not use the logo without the lines.

Do not use a tint of blue.

Do not use a different blue.

Do not use a stroke around the logo.

Do not distort the logo.

Do not outline the logo.

Do not change the length of the lines.

Do not change the wight of the lines.

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“Remember, colour is not just colour, but mood, temperature and structure” – Van Day Truex, Interiors, Character, and Colour.

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10

Colour

Panacea Blue ( Pantone 7463 C }

Panacea uses blue and beige and grey as its core colour scheme. Black and White will also appear if the logo is shown as mono. The

Panacea Beige { Pantone 7534 C }

Pantone references as well as different acceptable opacities can be seen in the illustration to the left.

Panacea Grey ( Pantone 446 C }

100%

80%

60%

40%

20%

Cool, Calm, Crisp Cool

The Panacea brand is cool, calm and crisp. This is reflected in the Panacea colour palette, blue, beige and grey are used as the core colour scheme. “Panacea Blue” or (Pantone 7463 C) is calming yet simultaneously strong;

Calm

this represents the coolness of the brand. “Panacea Beige” (Pantone 7534 C) and “Panacea Grey” (Pantone 446 C) represent the calm and crisp side to

Crisp

the brand. This is reflected in the fresh and unique programming provided by Panacea Television every single day.

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TYPOGRAPHY NEEDS TO BE AUDIBLE, NEEDS TO BE FELT, NEEDS TO BE EXPERIENCED. – Helmut Schmid, Idea mag

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12

Fonts There are two main fonts used throughout the Panacea brand. Futura T and ITC Stone Sans as well as all of their different weight values have been shown below.

AaBbCcDd

AaBbCcDd

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890 (@#£&*%$!)

1234567890 (@#£&*%$!)

Futura T Book

ITC Stone Sans

AaBbCcDd

AaBbCcDd

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890 (@#£&*%$!)

1234567890 (@#£&*%$!)

Futura T Medium

ITC Stone Sans

AaBbCcDd

AaBbCcDd

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890 (@#£&*%$!)

1234567890 (@#£&*%$!)

Futura T Bold

ITC Stone Sans Bold

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“GOOD DESIGN IS A LOT LIKE CLEAR THINKING MADE VISUAL” - Edward Tufte

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14

15 mm

Logo application to Print Media The Panacea logo must have at least 15 mm of space surrounding it at all times when shown on print media.

Logo application to Mobile Devices An example of the Panacea logo applied on screen to a hand held device is shown to the left. In these situations the logo must be shown at no less than 20 mm wide.

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MEMORABLE AND WHEN THERE IS NOTHING

60%

40%

20%

1234567890 (@#£&*%$!)

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

AaBbCcDd

ITC Stone Sans

1234567890 (@#£&*%$!)

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

AaBbCcDd

There are two main fonts used

such, only when necessary.

mono for newspapers and

in blue. It may be shown in

logo should always appear

Where possible the Panacea

Panacea Logo Guide

UNIQUE CHANNEL. LEFT TO ADD OR REMOVE Panacea Colour Guide Panacea Blue ( Pantone 7463 C }

Panacea Beige { Pantone 7534 C }

80%

Panacea Grey ( Pantone 446 C }

100%

Futura T Book

{ Please flip booklet to continue reading }

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VIEWED PANACEAS FIRST

17.36 MILLION PEOPLE

{ The Quick-Look Panacea Guidelines Graphic }

63% Sixty Three percent of the UKs population tuned in to watch Panacea on its launch date last year.

SHOW “THE SOLUTION”

CONQUERED ONLY

PANACEA IS THE NEW, FRESH, PERFECTION IS DYNAMIC, DISTINCTIVE

MEMORABLE AND WHEN THERE IS NOTHING

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14 There are 3 types of strap available, baseline, central and header. Which strap is chosen should depend upon the on the imagery or screen.

Type size D must be used for baseline straps such as the one shown on the left.

The Godfather - Monday 9pm panacea.com

Type size D must also be used for central straps such as the one shown on the left. Wonders of the Universe - Tuesday 9pm

Mad Men - Wednesday 9pm

Type size D must also be used for header straps such as the one shown on the left.

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STRAPS

TYPE SIZES & PLACEMENT

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12 There are three different type sizes acceptable for using on half frame credit panels. They must be used as shown in the guidelines below.

Revolver Friday 9pm panacea.com

A Beautiful Mind Thursday 9pm panacea.com

How to make it in America Monday 9pm panacea.com

Type size C is the preferred size for Squeeze type. URL addresses must always be set in type size E.

Where there are too many words for a squeeze, the type size can be dropped down to size D.

Where there are too many words for a squeeze, the type size can be dropped down further to size E.

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10

In situations when titles are captioned type size and placement must follow the guidelines shown below.

170px

How to Make It in America 65px

Type size A is the preferred choice for promo captions, and is shown in the image above. The baseline must sit at 65 px above the bottom of the screen. The vertical grid must sit at 170px at 16:9 ratio, this falls within 4:3 title safe. Two more examples of this can be seen in the images below.

170px

Wonders of the Universe 65px

170px

Curb Your Enthusiasm 65px

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PROMO CAPTIONS

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08

The Panacea logo, programme title and time information must always be centred vertically with the height of the screen. Three different example of situations have been shown below.

The white box shown on the image to the left indicates where the type safe

Revolver Friday 9pm

area is on screen. No text can appear outside of this box other than the Panacea logo or Sponsorship logos

panacea.com

panacea.com

panacea.com

Revolver Friday 9pm

Revolver Friday 9pm

Type Size D

Sponsership Logo

Type Size B

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Promo Endboards { Type Placement }

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06 The white box shown on the image to the left indicates where the type safe area is on screen.

Frame 05 – Logo swipe begins. Frame 12 – Logo appears on screen. Frame 17 – Text swipe begins. Frame 20 – Text appears on screen. Frame 22 – Blue fade begins. Frame 27 – Final Screen.

Rocky Friday 9pm panacea.com

panacea.com

panacea.com

panacea.com

Rocky Friday 9pm

Rocky Friday 9pm

panacea.com

panacea.com

Rocky Friday 9pm

Rocky Friday 9pm

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On-Air Contents Promo Endboards All promos must end with a 5 second logo and type animation.

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04

Here are the five main type sizes that cover most on-air graphics situations.

21

E

Size 22

27

D

Size 26

34

C

39

B

Size 50pt

Size 39

49

A

PC / Mac

Aston Measurement

Clarity Measurement

Type Size

E

Size 30

Size 22

Size 39pt

Size 34pt

Size 34pt

Size 30pt

Typography on endboards must fit into the area defined by box. This is to ensure that it doesn’t interfere with the Panacea logo shown.

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Text Size and Position Panacea.indd 22

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04. Text Size & Position 06. Promo Endboards 08. Promo Endboards (Type Placement) 10. Promo Captions 12. Half frame credits panel with video type sizes and placement 14. Straps, type sizes and placement

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On Air Contents

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On Air Style Guide

PANACEA Panacea.indd 2

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Panacea singles