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A new kids’ fashion range designed right here in Christchurch now means tots and young teens can look just as stylish as their mums.
ocal Christchurch fashion designer, Bianca Astle, who made a splash at NZ Fashion Week last September with her women’s fashion brand Ivy Blu, has a brand new childrenswear line. Proudly launched in May this year, Miss Ivy is dedicated to girls 3-14 years old. “I have a 5 year old daughter and I love buying clothes for her, but I’ve often been disappointed with the quality on offer,” Bianca says. Seeing the gap in the market, the Ivy Blu designer jumped at the chance to fill it. Because it is designed by Bianca here in Christchurch and made in New Zealand, it ensures a high quality control. “Before launching the brand, we consulted mums to find out what girls of this age liked and the most suitable styles for them,” Bianca explains. “This is something we’re constantly developing in relation to customer feedback.” Following the success of the first collection launched for winter, Miss Ivy’s summer collection is due out later this month. Bianca says customers can expect to see a range of cute styles that include printed shorts, casual cotton dresses, and pretty broderie anglaise tops and dresses, with a fresh summery colour palette of pastel pink, blue, and yellow, offset by crisp white and a punchy orange for a zesty splash. Miss Ivy is available at The Collective in The Colombo and online through ‘Miss Ivy’ on Facebook.
“Before launching the brand, we consulted mums to find out what girls of this age liked and the most suitable styles for them.” Bianca Astle
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