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Business Profile:

Prima Salon In Italian prima means “ahead of the rest,” and that’s the standard Brandi Moran sets for herself and her staff at Prima Salon. Since Prima opened its doors in 1985 the hip salon has created an environment that is flirty and modern with an emphasis on excellent customer service, health and wellness.

Moran explains that many of Prima’s employees have worked as a collective for many years, often generously referring clients to each other. “There’s a bit of mastery that comes with that,” she says. Moran’s stylists also offer color services. These include highlights with shine, earthy palettes for brunettes, and treatments that help hair stay nourished and looking its best, such as curl-enhancing treatments and deep conditioning. “Grey glamour is spoken here, as well,” notes Moran.

Prima also helps clients achieve radiant, youthful complexions with European-style facials, masterful massage techniques, Microdermabrasion with wild crafted oils, beauty peels, and brow shaping. Moran’s vision, which she started with her former business partner Yvonne Feistman, was almost never realized because of difficulty securing an affordable business loan. “I shopped for a loan for a few months with a baby on my hip and another in tow, and most banks weren’t interested in loaning to young, dreamy, female entrepreneurs,” says Moran. Then, the partners went to Santa Cruz Community Credit Union. “SCCCU welcomed us and the loan approval process was expedient, fair and reasonably easy. Credit Unions

value their members and circulate profits back into our community. They keep it local.” Since 1989, when Moran and Feistman purchased real estate on River Street near downtown Santa Cruz, SCCCU has helped them weather all sorts of financial storms. “We weathered the Loma Prieta earthquake, and the economic downturn, and I became a sole proprietor,” says Moran. “I enthusiastically look forward to new visions for my little ‘jewel by the sea’ partnered with SCCCU.” Additionally, over the years, six of her employees have gone on to open their own salons after honing their skills at Prima—an opportunity they never would have had had they not received support from Santa Cruz Community Credit Union. As Moran looks to the future for her salon (new ventures include a natural lipstick line, a jewelry line by Shelley May, and luxurious curl-enhancing, in-salon treatments) she still looks to the past for style inspiration. “My beauty inspiration is my Nonie, who loved a beautiful tan, orange lipstick, a white two piece, and true beauty!”

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Prima Salon 312 River Street Santa Cruz, CA 95060 (831) 423-3360 paid advertisment


Wearable hairstyles designed with a California vibe, for both men and women, are Prima’s specialty. The skilled stylists can tackle a Sassoon precision cut as easily as craft loose, unstructured curls. “Our soft focus is making clients look naturally beautiful, but beauty should be fun, simple and timeless,” says Moran.

She explains that when men and women of a certain age choose to forgo coloring and embrace their new, natural grey, Prima stylists are knowledgeable on how to support that transition with style. “The longevity of the business is really about partnership—partnership with building a strong loyal following that is generational, and working with gifted staff that trust the vision.”



November 30-December 6, 2016

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