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NEWS BIG DATA, BIG DOLLARS <16 IN THE CLOUDS

Citizens of Humanity AG • Mother Denim • Paige Michael Stars • Groceries Free People • Velvet • Wilt Frank & Eileen • Johnny Was

No payments for 90 days* when you refinance your auto loan from another financial institution with us.

JUNE 12-18, 2019 | GOODTIMES.SC | SANTACRUZ.COM

Get started at www.bayfed.com.

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Locally Owned Since 1972 Santa Cruz • (831) 423-3349 • 1224 Pacific Ave Capitola • (831) 476-6109 • 504C Bay Ave

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831.479.6000 • www.bayfed.com • 888.4BAYFED * First payment will be deferred for 90 days. Offer available to applicants with a 640 or higher credit score (Experian Fico V9 Auto Score) on the refinance of a 2009 or newer vehicle currently financed at another financial institution. Refinances of current Bay Federal loans and purchase transactions are not eligible for this offer. Loan application must be received before June 30, 2019, in order to qualify for the deferred first payment. Interest will continue to accrue from date of loan disbursement and becomes due once payments begin. All loans are subject to credit approval and income verification per Bay Federal Credit Union lending requirements. Credit Union membership required. Minimum loan amount is $10,000. For more information, visit any Bay Federal Credit Union branch or call us at 831.479.6000 or 888.4BAYFED, option 3. Terms subject to change without notice. This offer may not be combined with any other offer. Other restrictions may apply.

Federally Insured by NCUA. Equal Housing Lender.

Beauty Within 7492 Soquel Dr., Suite D Aptos, CA 95003 • 831.313.4844

Founded at the height of the “Big Data” craze, Looker describes itself as a company “dedicated to empowering humans through the smarter use of data.” Google Cloud’s Kurian praised the “unified platform for business intelligence, data applications, and embedded analytics.” In human speak, Looker sells businesses software to better manage information that could help increase sales, save money or otherwise improve operations. Like other data-centric companies, that puts Looker at the center of the fast-evolving conversation about privacy in the digital economy. Late last year, the company hired a chief privacy and data ethics officer, tech industry veteran Barbara Lawler. In 2014, Carolyn Hughes, Looker's vice president of talent and culture, told me as a reporter for the Silicon Valley Business Journal that the startup was recruiting workers from other parts of the Bay Area by offering relocation bonuses worth 15% of annual salaries and renting rooms at Hotel Paradox for those who still chose to live elsewhere. Though tech buyouts often result in vastly different payouts for employees with varying levels of seniority, an influx of new money could exacerbate tension in a community already grappling with mounting anxiety about income inequality. “I think the cost of housing is an issue for startups,” Isenberg says. “The fact is that’s a California problem. That’s not going to be fixed if they go to Silicon Valley.” Santa Cruz County had a total of about 5,000 local tech jobs and 10,000 tech commuters as of early last year, according to a report by Christopher Thornberg of Beacon Economics. Though six-figure jobs at area tech companies are getting more common, he told the Sentinel that “growth depends on land use” and adding more housing. Between Looker, Kaiser Permanente and other growing companies like Warrior Media, Shelton says the city is approaching capacity for large office space. “It’s gonna be difficult for the next big company,” he says.

Profile for Metro Publishing

Good Times Santa Cruz June 12-18, 2019  

Good Times Santa Cruz June 12-18, 2019