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MetroJacksonville.com

Advertising Kit 2013


What We Do MetroJacksonville.com is the media outlet for exploring the important cultural and policy issues facing the Jacksonville metropolitan area. Its insightful, research-oriented articles about local culture, city planning, city transit, policy and politics have had a significant impact in the life of the city. MetroJacksonville.com publishes original content every day, and has grown exponentially since its founding. Today it is one of the largest and most comprehensive online resources dedicated to public municipal policy and urban transportation. MetroJacksonville.com has won widespread respect and recognition for its efforts on behalf of planning, historical preservation and public dialogue.

“The young entrepreneurs at MetroJacksonville.com are on the edge of the curve. Locals, including officials, can’t wait to post there, knowing their messages will be read by an engaged citizenry.� - Alan Colmes, National Talk Radio personality and former host of Hannity and Colmes on Fox News


History And Growth MetroJacksonville.com was created in 2007 as a website where residents could engage in conversation about city issues. At the outset, MetroJacksonville.com had approximately 19,000 page views and 3,000 unique visitors per month. Their site has grown exponentially since their inception. MetroJacksonville.com currently experiences over 520,000 monthly pageviews and over 70,000 unique visitors. The forums have become a place where city leaders, local residents and industry professionals gather to discuss issues that directly impact city policy.

News and information distribution began as social media, peers shared with peers, and it has finally come back to its roots. The age of mass media as we know it has come to an end. Websites like MetroJacksonville. com have captured the zeitgeist.


Key Consumer Demographics* MetroJacksonville.com is the VOICE of the region. The news resource for city INFLUENCERS. • 70% of readers are between the ages of 25 to 45. • 52% of readers are women. • 74% have college degrees or higher. • 72% earn incomes over $50,000. • 51% earn incomes over $75,000.

*Demographic information based on self-response survey administered through Burst Media. Over 200 response.


Powerful Website & Social Media Reach

542,558

Page Views: 542,558 Unique Visitors: 74,885 Time on Site: 6.00 min Pages Per Visit: 4.50p

191,704 2008

2013 Page views have grown more than 3x since 2008!

Over 7,300 “likes�. Reach is consitently over 20,000. * Monthly averages derived from google analytics: March 2013.

Over 3,700 followers.


121 x 90

Search Sponsor 245 x 90

Ribbon 980 x 60 Ribbon 980 x 50

Medium Box Medium Box 250 x 300

Tower 160 x 600

Tower 160 x 600

250 x 300

Vertical Billboard 300 x 600

Horizontal Billboard: Horizontal Billboard 600 x 300 500 x 300

Run of Site Sponsor

Leaderboard 728 x 90

Site Sponsor


Run of Site Sponsor We have the longest time-on-site metric of any local online publication, an average of more than 5 minutes per visit. So that means when you become a Metro Jacksonville Sponsor by leveraging one of our Run-of-Site Banners, your ads are displayed prominently on every page, giving you maximum exposure to each unique visitor.

Impressions

1 mo/$12 eCPM

3 mo/$11 eCPM

6 mo/$10 eCPM

400,000

$4,800/mo

$4,400/mo

$4,000/mo

200,000

$2,400/mo

$2,200/mo

$2,000/mo

100,000

$1,200/mo

$1,100/mo

$1,000/mo

Fixed

$6,000/mo

$5,500/mo

$5,000/mo


Advertisement by Page

Advertising and Sponsorship

Whether rotating or fixed, short or long-term, MetroJacksonville offers flexible and affordable advertising solutions. We’re here to deliver the right advertising solutions with the right results. Live Feed/Home Page Advertising

Live Discussion Sponsor 980 x 60

Tower 160 x 600

Medium Box 250 x 300

Tower 160 x 600

Our thousands of reader-members check the Live Feed on our homepage daily, even hourly, to get the latest news and discussion updates. It’s the gateway to MetroJacksonville. Take advantage of this popular, high-traffic section of our site by placing your ads here.

Impressions

1 mo/$22eCPM

3 mo/$21 eCPM

6 mo/$20 eCPM

150,000

$3,300/mo

$3,150/mo

$3,000/mo

100,000

$2,200/mo

$2,100/mo

$2,000/mo

50,000

$1,100/mo

$1,050/mo

$1,000/mo

Fixed

$3,500/mo

$3,400/mo

$3,300/mo


Forum Advertising MetroJacksonville Forums are where the action happens. It’s where our reader-members mingle, participating in in-depth discussions about issues that impact them, their community and beyond. It’s how local influencers and trendsetters spend their time online. Reach this prime demographic by advertising on our Forums pages. It’s affordable and effective.

Medium Box 250 x 300

Medium Box 250 x 300

Tower

160 x 600

Internal Pages Advertising The internal pages contain the heart of the website. It’s where our visitors go to read about policy, planning, culture and the many other topics MetroJacksonville covers.

Tower 160 x 600

Impressions

1 mo/$10 eCPM

Vertical Billboard 300 x 600

3 mo/$9 eCPM

6 mo/$8 eCPM

400,000

$4,000/mo

$3,600/mo

$3,200/mo

200,000

$2,000/mo

$1,800/mo

$1,600/mo

100,000

$1,000/mo

$900/mo

$800/mo

Fixed

$5,500/mo

$5,400/mo

$5,300/mo


Specialty Advertisement Daily Story Sponsor Internal Article

Daily Forum Sponsor

Weekend Edition

Title Sponsor

Story Sponsor


Audio & Visual Engagement Podcast • Organization name mentioned three times: Begining, middle and end. • Messaging and logo placed in podcast article. • Messaging and logo placed in forum thread.

Type Daily Story Sponsor

Location Home page and internal page

Total $1,800 per day

Daily Forum Sponsor Podcast

Listed in Live Feed on home $325 per day page mentioned three time in podcast $375 per episode

Weekend Edition

Home page each weekend

$2,100 per month


2013 Advertising Kit  
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