metro
Wednesday, September 9, 2009
04 home
‘Real’ house for sale Danielle Staub, the most controversial figure on “Real Housewives of New Jersey” — or the franchise, period — has put her Jersey mansion for sale for $1,495,000, according to The Real Estalker. METRO
184 Kent: Renting luxury in historic Williamsburg
Despite tough market, the building prepares to lease nearly 350 units PERKS WILLIAMSThe 340 loft-style apartments will have 12- to 15-foot ceilings, high-end finishes and a washer and dryer. The building will have a 24hour doorman, full-service concierge and a 250-car garage with a valet for a fee. Apartment rents at 184 Kent will start at the $1,800 to $2,100 range.
Lobby at 184 Kent The two-level, 14,000-squarefoot amenity area will feature a library, fitness center overlooking the skyline, social lounge, children’s playroom, billiards room and TV lounge.
The developers of 184 Kent, the high-end rental building about to open in Williamsburg, will be hitting the streets of the Lower East Side in a van, looking to take well-to-do hipsters to the Brooklyn waterfront. They won’t actually be driv-
ing them there. But the idea is to troll for arty, young Lower East Side-type professionals where they live and hang out, parking the van, plastered in ads based on the quirky “Williamsburg Love” mock dating site, in front of popular clubs. “We’re looking at the Avalon Bowery project on
Chrystie Street in the Lower East Side as comparables,” says Jason Halpern, managing partner of the building’s owner, JMH Development. With rental prices at a 15 to 20 percent discount off Downtown Manhattan rents, “we think we will have a significant demand both from Manhattan and throughout Brooklyn,” Halpern says. The project, a conversion of a historic early-1900s industrial building, was originally supposed to go condo, but switched gears when the market turned. It is now getting ready to begin leasing its 340 loft apartments. “We think we will have it fully leased in eight to 10 months,” says Halpern, cit-
ing the smack-on-the-river location as a selling point. The most opulent amenity, shared by all the projects on the Williamsburg waterfront, including the Edge and Northside piers, is the view of the Manhattan skyline. But while the neighboring condo buildings are set back, not so for 184 Kent, which is cantilevered over the water, Halpern boasts. CONTRIBUTED BY
The Real Deal is a monthly magazine covering the New York area real estate market. For more information, visit www.TheRealDeal.com or call 212-260-1332.
ST NYC’S PRICIE T & CHEAPES The most expensive 9 W. 70th St. The priciest home to be listed this week is a six-story townhouse at 9 W. 70th St. featuring a private garden, unique side windows that let in lots of light, and a large jacuzzi tub, offered for $12 million.
$12M
The least expensive 42-46 W. 138th St. The least expensive apartment to hit the market this week is a one-bedroom co-op on a tree-lined street at 42-46 W. 138th St. The unit has newly renovated floors, fixtures and cabinetry and is listed for $164,000.
$164 K
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StreetEasy.com is a New York-based Real Estate information portal that aggregates the most comprehensive set of sale and rental listings along with other useful info.