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Community-based social marketing

Flexible service

Community-based social marketing programs encourage participants to reduce drive-alone trips by offering customized travel information and resources and a short-term ORCA card loaded with unlimited rides, as well as support and communication.

Development of flexible transit services that are tailored to communities and user needs, including Metro’s Alternative Services Program.

Best suited for: Construction mitigation, new service or service changes, excess capacity. Examples: Metro’s In Motion programs in Capitol Hill, Ravenna, and I-405 communities.

Shared mobility options These are services like bike, car, and ride sharing that are integrated with transit and provide first- and last-mile connections to transit. Best suited for: Urban areas with enough density to support private investment, overcrowded park-and-rides, and fixed-route service that can be improved with complementary first- and last-mile connections. Examples: Bikeshare, Car2Go, ReachNow, UberHop, UberPool, LyftLine, iCarpool.

Parking management These are strategies that encourage the provision of right-sized new parking and ensure efficient use of existing parking. Transit agency coordination with public and private partners can develop context-sensitive policy and management programs. Best suited for: Congested urban areas, developing suburban areas with new transit investments, overcrowded park-and-rides. Examples: Shared parking demonstration with Capitol Hill housing; King County Right Size parking project.

Best suited for: Lower density areas. Examples: Duvall community van and Mercer Island TripPool.

Emergency ride home programs If people are reluctant to try new public transportation options because they’re concerned about being able to get home in a crisis, emergency ride home (ERH) programs can eliminate this perceived barrier. ERH programs can be enhanced by incorporating transportation network companies like Uber and Lyft. Best suited for: Employers, residents, last-mile connections, new programs. Examples: Real-time ridesharing programs can include ERH benefits for participants who can’t get a rideshare home.

Pass programs Transit pass programs offer administrative and cost advantages to organizations that want to provide a transit subsidy to part or all of their populations. Metro can grow transit/HOV ridership and reach new markets. Best suited for: Businesses, individuals, schools, colleges, and universities. Examples: The ORCA pass program for businesses (Choice and Passport). businesses.

Telework Workplace strategies like telework, co-working, compressed work week, and alternate scheduling can help companies increase employee productivity, improve business continuity, and contribute to environmental sustainability. Best suited for: Employers. Example: WorkSmart program.

MANAGING DEMAND

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Profile for King County Metro Transit

METRO CONNECTS Long-Range Plan  

King County Metro Transit’s vision for bringing you more service, more choices, and one easy-to-use system over the next 25 years.

METRO CONNECTS Long-Range Plan  

King County Metro Transit’s vision for bringing you more service, more choices, and one easy-to-use system over the next 25 years.

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