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YOUR SUCCESS AT THE POS WITH METO !


Your success at the POS with METO !

METO – THE POS SPECIALIST FOR OVER 50 YEARS ! • Founded 1918 • Since 1950 a leading supplier of labelling and retail merchandising systems at the POS • Checkpoint takes over METO AG in 1999 • Inventor of the manual pricing tool, which prints and dispenses labels in one operation (1959), and the PromoSign price cassette (1983). • Inventor of many other patented merchandising and pricing systems which are today used everywhere in the retail trade (pre-cut labels, METO price rails).

CHECKPOINT SYSTEMS • • • •

Founded 1969 Headquarters in Thorofare, New Jersey (USA) Over 3,800 employees Active throughout the world with offices in over 30 countries and distributors in over 50 countries more • Listed on the New York Stock Exchange (NYSE) • Long-standing cooperation with the Top200 retailers worldwide

Checkpoint Systems is a worldwide manufacturer and supplier of integrated system solutions for article security, tracking, identification, pricing and sales promotion for the retail trade and the complete delivery chain.

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WHAT MAKES US DIFFERENT… Service • Expert consultation • Creative, solution-oriented concept design • Implementation at retail level • Fast and professional installation

Guarantee • Top quality • Holistic solution approach • Rapid implementation • Reliable service

Production • Fast progress from product development into production • Innovative research and development departments • Individual production to your own specifications • ISO-certified

Kompetenz • 50 years experience at the POS • Close cooperation with the retail trade • Trendsetter • Innovator of many top-selling products • Member of leading retail marketing organisations (GS1, ECR, EHI, POPAI, EuroShop)

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Your success at the POS with METO !

CREATING THE LINK BETWEEN TRADE AND INDUSTRY Very close cooperation with the retail trade was the success factor for METO from the very beginning. From this relationship, we today still develop innovative concepts for our customers.

T E M O

E

rketing a M

TRA D

And you profit from this know-how ! Before you invest a great deal of money in creative concepts which often prove difficult to implement in practice, talk to us first. Because we know the right contact partners to place effective concepts in the retail trade. Hand in hand with you, we specify the requirements and together develop solution approaches which are feasible for the trade. This is where our strength lies.

T r a de

We are the middleman for the trade !

COMPETENT, FAST AND RELIABLE • 50 years experience in and with the trade • Close contacts with the real decision-makers in the trade • From consultation to installation: everything from a single source! • Specialist in all aspects of the POS • Customer-specific solutions – fast and ready for roll-out • Product developments adapted in functionality and design for the trade • Creative and feasible concepts

• High production availability • Competitor analyses / customer-related studies in cooperation with universities • Category management know-how • Versatile and comprehensive partner network for all-round service

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WHAT METO CAN DO FOR YOU … SUCCESS EXPERIENCES ! It is all the more important to stand out clearly from the flood of products now available. Whoever wants to make a sale must arouse emotions, attract attention and please the customer. We open up fascinating perspectives for you in the implementation of successful sales-promotion solutions. From the initial idea, through to development and realisation at the POS. We support you in marketing your products effectively !

As a brand company, you invest considerable sums year after year in order to gain the attention of consumers. You place advertisements, advertising spots, poster advertising etc. – all in the right marketing mix. But except for the product packaging, the POS in par ticular is of ten neglected. This should be designed in exactly the same way as your advertising campaigns. Because this is where the buying decision is made – 70 % of all purchases are impulse purchases !

CATEGORY MANAGEMENT FOR YOUR CUSTOMERS !

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Category information

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Category role

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Category assessment

Over recent years, category management has proven to be one of the most demanding and simultaneously most promising approaches. After concentrating in recent years on the question of the right range, placement and pricing of the goods in category management projects, the subject of specific communication is now increasingly coming to the fore. But:

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Category objectives

1. Manufacturers are investing a great deal of effort in customer communication and promotion.

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Category strategies

2. In the trade, a large proportion of this communications material remains neglected.

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Category tactics

3. The consumer finds hardly any customer appeal at the POS, or if so, this changes frequently.

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Category plan implementation

METO is a specialist in communication at the POS. Taking account of category management aspects, we identify practical tactics and implementation for the harmonious cooperation between the brand industry and trade. In this, our certified category managers always have the needs of the endcustomer firmly in mind.

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Category review

ECR D-A-CH CM Category Management 8-Steps-Process

Here we support you with our special know-how !

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Your success at the POS with METO !

STORE COMMUNICATION Fresh goods merchandising Emotional sales promotion Shop-in-shop Exterior communication Brand image Customer direction systems • Durable, cost-efficient solutions • Individual colours, shapes, sizes, materials • Universal, modular systems for flexible changing of information • Easy handling, simple installation • Elegant design • Perfectly matched communications systems • Harmonised POS marketing • Large-area installations

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SHELF COMMUNICATIONS Customer direction systems Shelf optimisation systems Product information systems Checkout merchandising Article security

• • • • •

Individual colours, shapes, sizes, materials Large selection of fixing systems Cost-efficient Short delivery times! Innovative communications solutions

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Your success at the POS with METO !

COMMUNICATION AND PROMOTION Price-marking Information Promotion Identification / controlling / security • Individual colours, shapes, sizes, materials • Adhesives for all applications (removable, deep-freeze, waterproof …) • Flexible in-house production • Special labels (sterile, security, foodstuffs …) • Certified to ISO

Vo ®

Fach-Zentrum

Pressathstr. 41- 49 ~ Tel 061/203- 0 ~ Fax: 061/28844 84352 Reiden www.KnorrW.de

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Reduziert kcal www.mcdonaldsmenu.info

2000 kcal

2000 kcal

kcal 15%

300kcal

kcal 10%

190kcal

36%

26g

37%

28g

24%

16g

10%

7g

5%

13g

1%

4g

42%

2.1g

22%

% GDA ©2006 McDonald’s

1.1g

% GDA ©2006 McDonald’s

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METO STANDARD PORTFOLIO Communication and promotion • Shelf communication • Frame solutions • Fixing solutions • Labels • Labelling systems

Shelf management systems • Pusher / gravitation • Shelf dividers • Shelf-edge profiles

POLY-NET ®

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www.poly.de +49 / 31 82-1249

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Shopping convenience • Bobby shopping basket • Turn-O-Matic service system

Secured and multimedia merchandising • Open display solutions • Open stock solutions • Antenna covers



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Your success at the POS with METO !

REFERENCES During the last 50 years, METO has built up a close relationship with many top retail chains worldwide, in order to develop joint, successful solutions for the challenges at the POS. Our innovative approach for the trade and brand industry includes learning from and with our customers, and the establishment of long-term partnerships.

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CONTACT We would be delighted to explain to you the possibilities available to you at the POS in a personal discussion. Our personnel look forward to talking to you ! Checkpoint Systems International GmbH WesterwaldstraĂ&#x;e 3-13 D-64646 Heppenheim Tel. (0 62 52) 703-0 Fax (0 62 52) 703-198 info@eur.checkpt.com www.checkpointeurope.com www.checkpointsystems.de

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METO Image Broschure  

METO Image Broschure

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