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AN INTRODUCTION

MetaBranding&Design Member of BBN Copyrightⓒ METABRANDING & DESIGN(SHANGHAI) CO., LTD


Full of potential, China can be a dream market. But localizing isn’t enough, Everything you do must be China-ized.

What are they calling your brand?

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Welcome to MetaBranding&Design

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We believe that Good Branding Makes the World Beautiful. Over the past 9 years, We have guided more than 80 successful branding project in Chinese. MetaBranding&Design applies strategic management models from creating brands (brand name development) to brand design system development, to providing total branding solutions, including consulting that maintains and improves brand values and branding in China. Brand Differentiation and Identity are the key to success in the face of competition. Are you looking for a Brand Guardian to protect your brand’s future? We will be your partner with passion and challenge toward the essence. For your success, Kim min su MetaBranding&Design Founder and President of China Office

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What we do

Brand Naming Consulting Brand Design Intellectual Property

MetaBranding&Design offers you a complete solution as you enter this complex Chinese market

We are responsible for making sure all our clients enhance their brand value, specifically by creating the logo, the visual and verbal tone of voice and even registering the intellectual property rights.

To buy or not to buy, that’s what Branding tells you.

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Why we do

What do you read? We asked 50 Chinese consumer that how to read and communicate this brand name.

100%

of Chinese Consumer Choose QuanJia( 全家 ).

In this reason, many global companies develop a

Chinese Brand name

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Why you need

Then can you make a Chinese Brand Name by yourself? Of course, you can. But let’s compare some Chinese Brand Names which are developed by people who are expert of Brand Naming and not expert.

Borghese 贝佳斯

Gucci 古琦

Biotherm 碧欧泉

Guerlain 娇兰

Coca-Cola 蝌蚪啃蜡

Coca-Cola 可口可乐

Johnson & Johnson 长生

Johnson & Johnson 强生

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Who need us

Who need a Brand Naming?

1. Chinese Company has an enough ability to be a global Company 2. Foreign Company who want to extend to Chinese market

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What we do

Consulting

Brand Naming

Brand Design

Intellectual property

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Team Power

Kim, Minsu Presedent of METABRANDING & DESIGN Publishing ‘Chinese brand strategies’ serially in Chinese economic newspaper, Korea Management Association, and China21. Major Performances-Brand Consulting [SK Telecom] Establishing 21C corp. Branding strategy [Hyundai] Establishing Domestic brand strategy [SK Networks] Conducting the survey on consumer awareness for the new brands of auto body shop and retail outlets brand [Lotte] Conducting the survey on consumer awareness of corporation brand image [SPC] Pariscroissant/ Parisbaguette :Development brand strategies in Chinese local market

Piao Xianjun, Vice precident of METABRANDING & DESIGN Chinese L&L, Korea University Peking University MBA Plenty of experiences of marketing and sales more than 15 years in china market As of Head of Osstem implant China, set up an direct sales network all over china and achieved no.1 market share in China market less than 3 years

Park, Seoungchan Researcher of the Institute of Chinese Technology Doctor of Technology and Management in Tsinghua University of Economics and Management Administration Served as a consultant of Korea Business Center in China Served as a South Korea and Japan consultant of the consulting firm which is part of China's State Council Invited seminar instructor in 2001/2002/2003 for entering Chinese market seminar (Host: Ministry of Foreign Affairs, Sponsor: Chamber of Commerce, KOTRA, etc) Current position - Researcher of the Institute of Chinese Technology Professor in Tsinghua University, - Foreign Trade and Economy University - Export Advisor of Korea Internet and Security Agency (ISA) - Adviser of MetaBranding&Design Xiangdong Weng

Head of Jiexin consulting Group, Chief consultant

Award the title of China's top ten experts in the planning Creator of the theoretical system. “Brand Core Values, Sub-brand, Brand Additive Theory, and Constitutional theory of the Brand" R enowned R & D 18 paragraph of the industry's low-cost marketing Tsinghua University, Shanghai Jiaotong University EMBA Class Core Lecturer

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What we do Professor. Meta

Since 2002 Our core value is Learning And it is a two-way street, teaching Brand Marketing to international students and learning from their ideas as well. We love to make their amazing ideas into reality.

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Global Network – The Business Branding Network

Americas BBN USA Central BBN USA West BBN Brazil

Europe BBN Austria BBN Bosnia BBN Czech Republic BBN Denmark BBN Finland BBN France BBN Germany BBN Hungary BBN Italy BBN Ireland BBN Netherlands BBN Norway BBN Poland BBN Russia BBN Spain BBN Sweden BBN Switzerland BBN UK

Middle East BBN United AraCIan Emirates (Hub for Oman Jordan Lebanon Syria Saudi AraCIa Turkey)

South Africa BBN S. Africa

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Asia Pacific BBN Australia / New Zealand BBN China (Hub for S.E. Asia) BBN Korea


China Networks

Shanghai-Consulting OpenTideChina Joison Marketing Consulting BI Consulting Co., Ltd GLOHAI Consulting TM advertisement Genius marketing Services Group FLEISHMAN HILLARD communications

Shanghai-Research Horizon Shanghai KEYU Integrated Market Consulting BI Consulting Co., Ltd BlueFocus C-Insight

Shanghai-Intellectual Property LungTin SiYuan Intellectual Property Agency Ltd. Integrated Market Consulting BI Consulting Co., Ltd

Shanghai-Design IDSEA Brand Design KELI Brand Consultants 亞細亞設計硏究所

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Naming Team Organization

Strategy Team

Xu Jin Jin

Counselor Advisor

Pei De Bao

Shanghai Namist

Jiao Lei

Advisor Zhu Xu Xiang

Team Leader Li Su

Researcher

Cao Xiao Rong

Shanghai Office

Fang Yi Liang

General Bookkeeper Researcher

Cai Shan Shan

Beijing Namist Zhang Jie

Consutant Namist

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Chinese Branch

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Chinese Branch – Research and Education Constant Educational Activities: Program Development and Seminars

2003 Mar.

2004

ar. 20 0st5Term] - Global StrategicMSeminar [1 Glob al Strate2006 Chinese Consulting Seminar gic Seminar [3rd Term] ChineseMa Brr. anding Sem ~ y 7 em 0 0 ad in 2 Ac ar d an fo r Co e Br Mar. smetics Marketin Manage-r Chines g st Term] Aug. [1 an Kh his Chinese Brand Academy ng Ge r. [1st Term] - Global Strategic Seminar [1st Term] GenghisAp Khan Academy Ju n. - Chinese Brand rd Branding Strategy Seminar th Mayfor New International rm] Term] ram Te[4 og Pr [3 ist ial an ec - ChineseCh Kh Sp s d hi an ng Br e Businesses in China Nov. Ge Brin es anding Specialis t Program [1st Teth ] - Global Strategic Seminar [4 rm Term] g. Au v. No th Chinese Brand Communication Strategy Seminar ] Ch Aug. ina, [4AwTe m ra e of og arrm Pr ist nd ial ec ra Sp <B d n: an Br tio e es ica in bl Ch Pu - Chinese Brandi ng Specia OpenndChina> Dec. ng antdi Pr Brlis ogto ram [2 Term] - Chinese Brand Academy Genghis Khan [2nd Term] Sep. th ] Seminar [5 Term c gi te ra St al ob - Gl inar m Se end Forecasting 2009 Chinese Tr Oct.

Beijing Seminar - China Strategy

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Chinese Branch’s Publication The First Branding Reference Book Focused On China

Branding guidelines for successful business in China MetaBranding, Korea’s largest branding consultant, published “Brand Aware of China; Branding to Open China,” the branding guidebook for successful business in China. Co-authored by Professor Jong Han Park, who teaches Chinese at the Catholic University of Korea and Vice President Min Soo Kim of MetaBranding (President of Chinese Office), this book was based on hands-on experiences acquired while leading many branding projects in China and shares details for the successful branding activities of Korean companies opening new businesses in China…

- Herald Economy -

Which type of brand would help Korean companies in Chinese market? This book contains substantial information on managing brand in Chinese Market and developing names/slogans in Chinese, and analyzes successes and failures of multinational companies in the Chinese market. - Weekly Korea -

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Branding in China Portfolio

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Portfolio - Naming & Consulting

: Developed Chinese brand name for HYUNDAI MOTOR

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Portfolio - Naming & Consulting

巴黎贝甜 / Paris Beitien : Developed Chinese brand name for Paris Baguette : Developed brand operation strategies for Paris Croissant and Paris Baguette : Reviewed the use of “Paris” in the Chinese market and sought advice on brand registration in China.

• Selected as “China’s Best-known Bakery ( 明星餠屋 )” in Beijing and Shanghai for 2 consecutive years (Selected and bestowed by the Chinese Bakery Association ( 全國工商聯烘焙業公會 ) for the improvement of quality of about 60,000 bakeries across China) • The only Korean bakery/dessert brand to be selected as “2007 Top 10 Brands” by Public Critics ( 大衆點評 ), a popular portal in China (Public Critics is the most popular and influential portal for food criticism that is visited by an average of 100,000,000 visitors a month and has 6,000,000 registered users)

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Portfolio - Naming & Consulting

安琦丽诺 [Anqilinuo]

: Developed Chinese brand name for Lotteria Angel-in-us Coffee : Developed Chinese logo design : Screened Angel-in-us English name and logo in China

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Portfolio - Naming

Developed Chinese names for tires in 4 product series.

万途仕

傲特马 马 12

迎福然

仕玛特

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Portfolio - Naming & Consulting

佳施 [Jiashi]

: Chinese brand name for GS

香翁烤肉 [Xiangweng Kaorou] : Chinese brand name for Hangari Galbi Franchise Restaurant

伊诺姿 [Inuozi] : Chinese brand name for LG Care’s ISA KNOX cosmetics line

数尚 [Shushang] : Brand name for SK Information & Communication Distributors

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Portfolio - Naming & Design

Not released yet : Chinese brand name for GS Caltex

Not released yet : Chinese brand name for GS Caltex Maintenance/Repair Center

飞凯 [Feikai] : Chinese brand name for GS Caltex Lubricator Line

Not released yet : Chinese brand name for SK Maintenance/Repair Center

Not released yet : Chinese brand name for Hyundai Motors’ subsidiary company

Pantai : Chinese corporate name for Pantech

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Not released yet : New English/Chinese brand name for GS Caltex Convenience Store

Not released yet : Chinese brand name screen for NEXEN

多乐可 [Duoleke] :Chinese corporate name for Dorco


Portfolio - Naming & Design

茵葩兰 [Inpalan] : Chinese company/product name or Enprani

柰碧 [Naibi] : Chinese brand name for Enprani’s skincare system

黛欣 [Daixin] : Chinese brand name for GS Caltex

熙伊 [Xiyi] : Chinese brand name for Shinwon’s women’s apparel line

佰姿蓓丽 [Baizibeili] : Chinese brand name for Chinwon’s women’s apparel line

酷欧斯 [Kuousi] : Chinese brand name for Shinwon’s casual brand

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Not released yet : Chinese brand name for Skin Food

熙格 [Xige] : Chinese brand name for Shinwon’s men’s apparel line

Not released yet : Chinese brand name for Customer Awareness and Brand Concept Survey Services


Portfolio - Naming & Design

Not released yet : Chinese brand name for Nolbu’s company and restaurant franchise

巴黎客尚 [Paris kesang] : Chinese brand name for Paris Baguette

Not released yet : Chinese brand name for Nolbu’s BBQ franchise

Not released yet : Chinese brand name for Daesang

Not released yet : Chinese brand name for Amore Pacific’s hair care system

悠雪 [Youxue] : Chinese brand name for Dayrich’s dairy product

Not released yet : Chinese brand name for Damon Foods

Not released yet : Chinese brand name for Pigeon

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Portfolio - Naming & Design

Not released yet : Chinese brand name for CGV “More than Movies”

Not released yet Not released yet : Chinese brand name for Woori : Chinese brand name for Duoback Home Shopping

七乐 [Qile] 天天 [Tien Tien] : English/Chinese brand name for: Chinese brand name for Hansem’s Korea Tourism Corporation’s Casino children’s furniture

爱脑培 [Ainaopei] : Chinese brand name for Daegyo’s [Inopi]

Not released yet : Chinese brand name for With China Magazine

Not released yet : Chinese brand name for Noblesse’s luxury magazine

赛宝天地 [Saibaotiendi] : Chinese brand name for Danawa’s price comparison domain If you want, we’ll give more information

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Portfolio - Consulting

: Brand operation strategies for SPC “Paris Croissant and Paris Baguette” in Chinese market Surveyed SPC Chinese bakery market

Corporate brand strategies for Korea Yacult’s new business in China

: Brand operation strategies for Nolboo in Chinese market; and feasibility analysis for Nolboo’s Chinese brand Surveyed customer awareness of Nolboo’s new BI

Corporate brand strategies for GS’ new business in China

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Portfolio - Consulting

Surveyed customer awareness of LG Care’s new Chinese brand.

Surveyed customer satisfaction with Daegyo’s Bertelsmann Enopi Service. Surveyed customer awareness of Daegyo Enopi’s new Chinese brand. Surveyed customer awareness of Daegyo’s private education services.

: Surveyed Chinese customers’ needs and product acceptance to establish new product development plans. Surveyed customer awareness of Dayrich’s advertisement and recognition of Dayrich’s business. Investigated China’s dairy market and surveyed customer awareness of door-to-door marketing companies.

Surveyed customer awareness of Lotte’s corporate brand image.

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Portfolio - Consulting

Surveyed customer awareness of SK Networks Maintenance/ Repair Shop’s new Chinese brand and SK Networks Information & Communication Distributors’ new Chinese BI/name.

Surveyed customer awareness of Pigeon’s products

: Consumer survey for GS Caltex gas stations and other Businesses in China

Feasibility of Donghwa Entec’s existing CI : Consumer survey for existing/new Chinese CI for Donghwa Entec

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Portfolio - Consulting

Feasibility of Namyang’s existing CI

Surveyed customer awareness and brand concept acceptance for FTN fashion

Investigated China’s health supplement market for Namyang

Investigated China’s health supplement market for Medipost

Surveyed customer awareness of Daesang 2 food brands already in China market, new brand entering China market strategies development.

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Why MetaBranding? MetaBranding China Branding Business Units 1st. Naming & Consulting Company in Korea 1st. Opened Chinese Branch in the Industry China Branding Office opened in 2001 / Subsidiary company opened in Shanghai in 2006

The Greatest Number of Portfolios in China Over 80 Brand consulting, naming, slogan and design development projects in China

a complete Service : Brand Consulting to Naming & Designing Comprehensive design process including branding strategies, strategic naming, and concept development

Collaboration with Local Networks in China Several local networks in China / Working with namists with years of experience in Beijing and Shanghai

Branding Education Programs & Research-based Seminars Global strategy seminars, Chinese trend forecasting seminar, Training for branding specialists in China

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Metabranding&Design(Shanghai)