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eNOr SkiPreSSe is the most widely distributed ski-specific magazine in the market. it is available Free in more ski areas, ski towns and ski shops than all other publications.

CirCuLATiON On-mountain promotions and custom display racks in high-traffic locations build awareness of the magazine and enable SkiPresse to reach skiers at point of purchase, at precisely the moment they are actively engaged with the sport. • Our distributors place the magazine in locations including ski shops, mountain resorts and ski town centres accross Quebec* • Online magazine edition enable readers to stay connected from their home and work, and to access every issue at their leisure. * A complete list of distribution locations will be available on request.

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r MO US Free publication we want to be seen by the largest number of people in the SNOwSPOrT As a

industry !

WeB TRAFFIC monthly page views: 120,200 monthly visitors: 41,670 page views per visitor: 2.93 *Based on October 2009 - March 2010 traffic: Google Analytics

AND HERE’S MORE... 370,000 monthly page views with SkiPresse online edition.

The NuMBers MAGAZINE

40,000 copies per issue

Source: Virtual Paper January 2010

35 % of SkiPresse readership is from the online edition.

Laurentians & Ottawa: 17,000 copies

USER PROFILE

Eastern township & Southshore of Montreal: 11,500 copies

MEN 13 -17 years old 18-34 years old 35 years and older HHI > $100,000

Montreal, Laval & Quebec city and area: 11,500 copies * 2007 Reader Survey results: 3 readers per copy

Source: Quantcast April 2010

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57% 19% 31% 49% 39%


SNOw CULTUre

A LL sNOW sp OrT pA rTiCipANTs want media that is targeted to their chosen snowsport and messages that are specific to their particular snowsport levels and goals. One-toone marketing is no longer a strange marketing concept—it’s what YOUR customers have come to EXPECT!


ALL kiNds OF sNOWspOrTs skiiNG, NeWsChOOL, Free-skiiNG, sNOWBOArdiNG ...

A siNGLe magazine cannot focus on the needs of ALL the people at your resort, shop, ski town, etc... how about 2 magazines ?

iNTrOduCiNG skipresse & ride+ skipresse pure sk i

skipresse MAGAZiNe i ride+ MAGAZiNe i skipressWOrLd.COM MediA kiT 10/11

A NeW A ppr O A Ch | TA r GeT ed d eM O Gr A phiCs

Our MAGAZiNe is reAd iN pLACes Where sNOWspOrTs hAppeN

YOUR ski magazine: regional section, street shots, local news, events, support, local heroes & future stars; real people with authentic ski passions Feature articles: Stories that matter to ski enthusiasts SKI TEST 2011: The most comprehensive ski test in the industry. Accessories & gear reviews Destinations Tech report: latest trends by the industry gurus Lifestyle: gear, health, nutrition, DVDs, books, travelling and much more.

ride+ everyThiNG sNOW YOUR ride magazine: regional section, news, events, street shots, local buzz

RIDE

Feature articles: Stories targeted at alternative snow culture “420” lifestyle: gear, trends, parties, DVD’s, books, travelling and much more Jaw-dropping photography Photo/video contests

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FREES KI • NEW S CHOOL • AL L MOUNTAIN • S NOWBOARD


deMOGrAphiCs The snowsports industry is unique in that it attracts participants form all age groups and genders. With our head-to-tail design we are able to reach numerous attractive target markets. skiers 12-17 years ≫ 19% 25-34 years ≫ 16% 50-64 years ≫ 16%

18-24 years ≫ 11% 35-49 YEARS ≫ 35% 65+ years ≫ 3%

• The baby boom generation and Generation X (35-64 years old) continues to be a major component of the ski market (representing 51% of the market). • Kids and young adults (12-17 and 18-24 age groups) represent 30% of skiers. • Montreal and Toronto account for 32% of the total skier population. Compared to national averages: • Far more skiers (59% vs 43%) live in households with higher incomes ($75,000 plus). • Skiers are over-represented in higher-income categories. • More skiers than the general population have post-secondary degrees.

sNOWBOArders 12-17 YEARS – 32 % 25-34 years – 21 % 50-64 years – 1 %

18-24 YEARS – 38 % 35-49 years – 8 %

• The proportion of snowboarders 24 years old and under is 70%. • The percentage of female snowboarders increased significantly between 2007 and 2008. • The snowboard market tends to be more ethnically diverse. • 59% of snowboarders are from Quebec or Ontario. • 70% of snowboarders live in households with children 6-17 years old. Snowsport Industry demographics and insights provided by Canadian Ski Council “Skier & Snowboarder Facts & Stats 2009”

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spLiT><FLip spLiT>><<FLip desiGN sNOW skiers 2,259,000

BOArders 1,575,000

Why NOT everyONe ? A free, location-based snowsport magazine that represents and speaks to All snowsports.

sNeAk A peAk What are your kids sliding on? What is your dad sliding on? Where will your friends be? Ever wanted to get to know the stories, gear, lingo, heroes and culture of the other side? Just flip the magazine and check it out. You're bound to find something you like.

sO diFFereNT, yeT sO MuCh iN COMMON Purist, new school, one board, two boards, we all slide on the same snow in the same places. We eat in the same restaurants and stay in the same hotels. Just as every mountain has two sides -– front and back -– we give you the two best reads in snowsports: SkiPresse and Ride+.

iNTeresTiNG AdverTisiNG OppOrTuNiTies No back cover, but two inside-front covers: Crossover appeal: own both! Centre spread in 2 directions: Perfect place for a foldout or combination ad, be creative!

spLiT ruN prOduCTiON LOCAL here NOW Although we are distributed all across Quebec, we recognize that local info is essential in how our magazine is consumed. We feature regular local news sections custom fitted to Quebec’s largest ski regions. A SPlIT RUN for the local ski regions of Quebec means more personalized ski and snow community information and the ability for local companies to speak to their local prospects at significant savings.

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RIDE

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ediTOriAL CALeNdAr

vol.25 no.1 Fall 2010 EDITION SKI BUYErS’ GUIDE SKIPRESSE SKI TEST 2011 North America’s most comprehensive ski test Space: September 3 Material: September 6 Online: September 24 On display: October 15

vol.25 no.2

vol.25 no.3

Early Season 10|11 EDITION

Winter 2011 EDITION

AccESSOrIES & SOFTGOODS

DESTINATIONS

Space: October 15 Material: October 22 Online: November 12 On display: December 3

Space: December 3 Material: December 10 Online: January 7 On display: January 28

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RIDE vol.1 no.1 Fall 2010 EDITION rIDE+ INAUGUrAL EDITION SKI REVIEW 2011 Alternative skis

vol.1 no.2

vol.1 no.3

Early Season 10|11 EDITION

Winter 2011 EDITION

AccESSOrIES & SOFTGOODS

DESTINATIONS, EVENTS, PArKS & PArTIES

Space: October 15 Material: October 22 Online: November 12 On display: December 3

Space: December 3 Material: December 10 Online: January 7 On display: January 28

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Photographed by the late Thomas Charry, who died in an avalanche in February 2010.

Space: September 3 Material: September 6 Online: September 24 On display: October 15


TeChNiCAL speCiFiCATiONs skipresse MAGAZiNe - ride+ MAGAZiNe AD TYPE

NON-BlEED SIZES

AD SIZES

WITH BlEED

Spread (DPS)

20.5’’ W x 11.25’’ H

21.5’’ W x 12.25’’ H (trim)

21.75’’ W x 12.5’’ H

A. Full page

9.75’’ W x 11.25’’ H

10.75’’ W x 12.25’’ H (Trim)

11’’ W x 12.5’’ H

B. 1/2 page horiz.

9.75’’ W x 5.5’’ H

10.75’’ W x 5.875’’ H

11’’ W x 6.125’’ H

C. 1/2 page vert.

4.75’’ W x 11.25’’ H

5.25’’ W x 12.25’’ H

5.5’’ W x 12.5’’ H

D. 1/4 page horiz.

9.75’’ W x 2.622’’ H

10.75’’ W x 2.938’’ H

11’’ W x 4.188’’ H

E. 1/4 page square

4.75’’ W x 5.5’’ H

5.25’’ W x 6’’ H

5.5’’ W x 6.25’’ H

F. 1/4 page vert.

2.253’’ W x 11.25’’ H

2.5’’ W x 12.25’’ H

2.75’’ W x 12.5’’ H

G. 1/8 page horiz.

4.75’’ W x 2.625’’ H

2.25’’ W x 5.5’’ H

H. 1/8 page vertical

B

A

BLEED

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deLivery On disc formatted for MAC, or electronically via FTP site. Contact production@skipressmag.com for FTP instructions. DIGITAL FILE REQUIREMENTS: • Preferably send a high-resolution PDF (PDF/X-1a) respecting the ad size. The bleed must be 1/8” beyond the trim. • You may also supply your document in Quark Xpress, Illustrator, Photoshop or InDesign (MAC formatted). Please make sure all graphics (photos, illustrations, logos) are in EPS or TIFF format (CMYK) and all fonts included. The electronic file must be accompanied by a proof made from file. • Total ink coverage for pictures should not exceed 300%. For deeper black (rich black), use 100K, 60C, 40M, 40Y. • Additional charges will be invoiced if material is not in accordance with spec requirements such as wrong format, low-resolution images, RGB files, spot PMS color, missing files, missing fonts, etc. The hourly rate is $100. • SkiPresse is not responsible for any material NOT accompanied by a colour proof. FTP TRANSFER: For any material supplied by FTP, a low-resolution PDF or JPEG made from the file should be sent as a proof.

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2010-2011 rATe CArd ALL THE RATES ARE NETS

MAGAZiNe QUEBEC PUBLICATIONS - BILINGUAL (40,000 COPIES PER ISSUE) 1X Spread $7,650 Full page $4,500 1/2 page $2,700 1/4 page $1,620 1/8 page $972 Special report* $2,250

2X $7,267 $4,275 $2,565 $1,539 $923 2,137

3X $6,904 $4,061 $2,436 $1,462 $877 $2,030

2X $1,900 $1,140 $684 $410 $950

3X $1,805 $1,083 $650 $390 $902

reGiONAL ediTiONs LAURENTIANS AND OTTAWA (17,000 COPIES PER ISSUE) 1X $2,000 $1,200 $720 $432 $1,000

Full page 1/2 page 1/4 page 1/8 page Special report*

EASTERN TOWNSHIP & SOUTHSHORE OF MONTREAL OR MONTREAL, LAVAL & QUEBEC CITY AND AREA (11,500 COPIES FOR EACH REGION, PER ISSUE) 1X $1,600 $960 $576 $346 $800

Full page 1/2 page 1/4 page 1/8 page Special report*

2X $1,520 $912 $547 $328 $760

3X $1,444 $866 $520 $312 $722

WeB (skipressWOrLd.COM) News section banner / year Top banner / year Top banner / month Box / year Box / month Bottom banner / year Bottom banner / month Market place banner / year

QC $900 $8,000 $1,750 $8,000 $1,750 $2,000 $600 $800

All the rates are nets.

Requested position, add 10% (Inside cover, add 25%). * Available for ski product manufacturers, tourist areas and ski resorts only.

For more information or to book an ad please contact Pat Wells at 819 216-5312 MEDIA KIT 10/11 | SKIPRESSE MAGAZINE | RIDE + MAGAZINE | skipressworld.com | P13


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