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f.re.e 2014. Everyone wins!

Connecting Global Competence

• Present your company at Bavaria’s largest trade fair for travel and recreation! • The entire world of travel and recreation in six exhibition halls: Travel, Health & Wellness, Water Sports, Caravanning & Mobile Recreation, Outdoor, Bicycles • Various presentation alternatives in the extensive program of related events, activity areas and show stages

The interactive fair for leisure and travel

f.re.e 2014 is the perfect place to sell your products and services and acquire new customers.

f.re.e 2013—A complete success. • • • • •

 10,000 visitors 1 1,100 exhibitors from 60 countries around the world 70,000 m2 of exhibition space 800 domestic and international journalists Visitors with purchasing power: 73% percent of visitors have a net household income of EUR 2,000 per month, 19% have more than EUR 5,000 • 90% interested in making purchases at f.re.e or later • 93% will probably attend again

Contacts:

f.re.e is a FKM-certified event.

Exhibition Director f.re.e: Barbara Müller barbara.mueller@messe-muenchen.de, Tel. +49 89 949-20210

REGISTER NOW!

Travel, Bicycles, Outdoor: Jessica Tilly jessica.tilly@messe-muenchen.de, Tel. +49 89 949-20212

Participation fees in 2014 — net per m2 Row stand (one side open) : EUR 111/m² Corner stand (two sides open): EUR 116/m² End stand (three sides open): EUR 121/m² Island stand (four sides open): EUR 126/m² 9–50 m²: EUR 85/m² 51–100 m²: EUR 75/m² 101–500 m²: EUR 65/m² 501 m² and more: EUR 55/m²

Travel and Health & Wellness sectors

Caravanning & Mobile Recreation, Water Sports, Outdoor and Bicycles sectors

Prices do not include: • Mandatory communications fee: EUR 100 • AUMA fee: EUR 0.60/m² • Flat-rate waste-disposal fee: EUR 1.50/m² • VAT • Fee for co-exhibitors and additionally represented companies: EUR 100

Our team would be pleased to advise you on any questions you may have. Information and contacts: see back page.

Health & Wellness, Caravanning & Mobile Recreation: Jutta Zinsmeister jutta.zinsmeister@messe-muenchen.de, Tel. +49 89 949-20211 Water Sports: Stefanie Geissler stefanie.geissler@messe-muenchen.de, Tel. +49 89 949-20213

Organizer: Messe München GmbH, Messegelände, 81823 München, Germany Venue: Trade Fair Center East, East Entrance, Halls A4–A6, B4–B6 Dates: Wednesday–Sunday, February 19–23, 2014 Opening hours: Daily 10:00–18:00 www.free-muenchen.de

Follow f.re.e on Facebook Folgen Sie der f.re.e auf www.free-muenchen.de Facebook und Twitter

Space allocation begins: July 1, 2013

Partner country 2014 partner country 2014

Feb. 19–23, 2014 Opening hours 10:00–18:00

CXXXXXX

www.free-muenchen.de


Fit for success.

Vacation mobility.

Call our visitors’ attention to your wellness products!

Profit from strong demand and an audience with purchasing power!

• 8  2% of visitors gave the Caravanning & Mobile Recreation sector a rating of good, very good or excellent. • Enormous brand diversity: In 2013, the number of exhibited brands increased by more than 20 percent to 47 international brands. • Synergy through Munich Car Days, which are held at the same time • The CIVD (Caravanning Industry Association) will make a presentation at f.re.e again in 2014.

Boost your sales!

Franz Gerstmayr, Tourism/Marketing, Geldhauser Die Münchner Busreisen

Make our visitors want to travel!

f.re.e 2014 is the place to do so!

• N  ew: f.re.e 2014 will feature an entire hall dedicated to the hot topic of bicycles! • 91% of visitors gave the Bicycles sector a rating of good, very good or excellent. • Nearly 40 bicycle brands were represented at f.re.e 2013. • RPreliminary ecipe for success:hall Visitors can test drive e-bikes, recumbent, diagram foryour f.re.e 2014 trekking, city and mountain bikes on two large test courses. C4

“We have been exhibiting at f.re.e for several years now. For us, it is the most important event of all, and we have also invited several customers to attend the fair. Many of the people who visited our stand also booked trips there. It is important for us to get to know our customers personally, and f.re.e is the perfect place to do so. Of course, we also use f.re.e to make new business contacts and to intensify existing ones.”

Preliminary hall diagram for f.re.e 2014 C4

Present your tourism offers on the most attractive exhibition space in Bavaria. • G  ermans spent EUR 63.3 billion on travel vacations in 2012 (Travel Analysis 2013). • 92% of visitors gave the Travel sector a rating of good, very good or excellent. • The most enticing vacation destinations can be found in three exhibition halls (broken down by region) • Take advantage of our large multimedia show stage in Hall A4 or enthrall visitors with image films and documentaries in our Vacation Cinema—free of charge!

• 9  4% of visitors gave the Health & Wellness sector a rating of good, very good or excellent. • 84% of exhibitors in the Health & Wellness sector gave the visitor target groups that they reached a rating of good, very good or excellent. • The new focal point for Mobility/Fitness will generate even more attention. • Promote your products and services on our interactive health stage in cooperation with Radio Arabella — free of charge!

Convince our visitors with your sparkling offers. • M  ore than 20 wonderful lakes in the Alpine foothills near Munich mean fantastic water-sport opportunities at f.re.e • 82% of visitors gave the Water Sports sector a rating of good, very good or excellent. • Unbeatable sales argument: Visitors can try out several of your products in the pool and in the canoe adventure world before they purchase them. • Highlight: The Water Sports Stage allows you to showcase your products outside of your exhibition stand free of charge.

EXHIBITOR PARKING

B4

B4

EXHIBITOR PARKING

B5

Getting out is worthwhile.

B6

B6

B5

For you, too — at f.re.e 2014!

VISITOR PARKING

Motor homes, caravans, tents, accessories

Bicycles and accessories

Mediterranean countries

EAST ENTRANCE

AT R I U M

Mediterranean countries Central and Eastern Europe, Scandinavia, overseas travel, cruises

Bicycles and accessories

Bavaria, Alpine region, Germany

Diving, surfing, canoes, boats, sailing schools TO U2 SUBWAY “MESSESTADT OST”

EAST ENTRANCE

TRIUM Large show A stage Status: March 25, 2013

Status: February 13, 2013

A4

Central and Eastern Europe, Scandinavia, overseas travel, cruises Large show stage Status: March 25, 2013

A5

Bavaria, Alpine region, Germany

VISITOR PARKING

A6

A4 A5 Motor homes, caravans, tents, accessories

A6

Diving, surfing, canoes, boats, sailing schools TO U2 SUBWAY “MESSESTADT OST”

• 8  6% of visitors gave the Outdoor sector a rating of good, very good or excellent. • Large number of visitors guaranteed due to attractive program of related events • The 6th CLIMB FREE Boulder Competition for recreational climbers and the Bavarian Boulder Championships (in conjunction with the German Alpine Club) • Introduce your products effectively on our outdoor multimedia stage—free of charge!


free, 2014, Factsheet General, englisch