The future of building
Issue: April 2014
Publisher: Messe München GmbH, BAU Exhibition Team
Contents Key themes . . . . . . . . . . . . . . . . . . . 2 Interview with Jürgen Engel, architect . . . . . . . . . . . . . . . . . . . . . 4 Exhibitor survey on markets . . . . . 6 Skilled Trades Meeting Point . . . . . 7 BAU Congress China . . . . . . . . . . . 8 In conversation with Mirko Arend . . . . . . . . . . . . . . . . . . 9 Quality down to the last detail—that’s what you get at BAU
Seismic Safety . . . . . . . . . . . . . . . 10 Architects’ Darling . . . . . . . . . . . . 10
International run on space at BAU
New key visual . . . . . . . . . . . . . . . 11 Lead management . . . . . . . . . . . . 12
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BAU’s reputation in the international arena just keeps on growing. The demand for space from exhibitors from around the world is stronger than ever before. This is clear evidence of the trend towards further internationalization at BAU, not only as regards visitors, but increasingly also in terms of the exhibitors. Even we have been surprised by this surge in demand from companies from outside Germany. Many firms have taken our advice on board and applied to exhibit very early. For this reason in 2015 more international companies than ever before will be making their pitch at the show. The proportion will probably be around 30 percent—and that’s a record. Admittedly, the high level of interest does have a less positive side: It means space will probably again be very tight at BAU. The 17 exhibition halls available for BAU 2015 are as good as fully booked already, a full nine months before the event actually starts. In many of the sections at the show, for example in facade systems and floor coverings, demand for space is so strong that many companies will have to accept a place on the waiting list. The few free spaces that there are in the halls will be offered to companies which fit the product profile of that hall, and which are happy to accept a smaller space. Planning the allocation of space in the halls is always a complex and difficult task. It’s
a bit like a really tricky jigsaw puzzle, because the expectations of the exhibitors don’t always match the space available for them. There is hope on the horizon, though, for BAU 2019, when two new exhibition halls will be available, providing an extra 20,000 square meters of space. As well as hall planning, it’s also full steam ahead with all the other preparations for BAU 2015. We have identified three key themes (for more on this, see pp. 2–3), and the forums program is also slowly taking shape, with the support of our partners. Well known planners, architects and engineers will be pres enting proposed and completed projects, and setting out their views on current themes in the forums in Halls C2 (“The Future of Building”), A4 (“Architecture and Industry in Dialog”/“Detail research—Building the Future”) and B0 (“From Vision to Reality”). But before BAU 2015 gets under way, the next high light on the horizon is BAU Congress China, a brand new international project that BAU is organizing in cooperation with longstanding partners. We would also like to draw your attention to Seismic Safety, a new trade fair in Turkey, covering the themes of earthquake resistance and urban re newal. More about this inside this edition of BAU News. Perhaps we’ll see you in Beijing or Istanbul? Your BAU Team
Three key themes set the tone Three key themes will be exercising minds at and in the run-up to BAU 2015. Many exhibitors will be shaping their presentations to match and show casing corresponding solutions. In the forums at the show, architects, construction engineers and project developers will be exploring and debating the key themes from a range of perspectives. And, in the special shows at BAU, the themes will be illustrated through examples of products and projects.
INTELLIGENT URBANIZATION Expanding and ever-changing urban areas will have a decisive impact on development in the 21st cen tur y. Because the struggle to ensure a future that is ecologically sustainable is being fought mainly in the cities. Around two-thirds of the world’s popula tion will be concentrated in urban areas by the year 2025. At the same time the latest extrapolations predict a rise in primary energy demand of around 50 percent and, as a result, a further rise in carbon emissions.
Achieving the vision of a carbon-neutral, energyefficient and climateadapted city is possible. What does all this mean for the cities of tomorrow? It means that a whole host of different aspects have to be taken into account, at the planning, construction and operation stages. These include demographic change, greater pressure on resources, a shift in traditional ideas on value-creation, increasing climate fluctuation and the effects this
Buildings and Users: This, or something similar, is what most people think of as a house
© shutterstock In 2015 around two-thirds of the world´s population will be living in cities
has, clean energy and the resulting changes to mobility. Added to this are the new opportunities resulting from advancing digitalization and the increasing desire of citizens to be involved in the planning and development processes affecting their environment.
Cties have to be viewed as a holistic system. All these demands can only be met through an integrated approach between urban planning, architecture and building technology and systems. The vision of a carbon-neutral, energy-efficient and climate-adapted city can be achieved if there is also a concerted drive to increase the energyefficiency of existing buildings and production facilities, to restructure transport and mobility in such a way that is future-capable and sustainable, and to expand intelligent energy networks.
The biggest challenge will be to lay down strategic and long-term policies that take into account the developments that are already evident, and are capable of anticipating future change in a flexible way. For this our cities have to be viewed holistically, as an integrated system.
BUILDINGS AND USERS People in Central Europe spend over 80 percent of their time in offices or other interior spaces. It has been proven that the conditions in these spaces— thermal, hygienic, lighting, acoustic and even olfactory—can significantly affect the way we think and feel, our motivation and how we interact. It follows that poor conditions impair our perfor mance on all these counts, and for a company, that spells a weaker business performance. Considering, for example, that around 80 to 90 percent of the information a person takes in, is via the eye, then it is only logical that great attention should be paid to the design and planning of our visual environment.
Practical solutions for improving buildings and interiors for their human users are therefore gaining ground. Innovative ventilation systems with inte grated, automated controls to optimize indoor comfort have a considerable advantage over manual systems, and they are seen as the way forward. And in heating and cooling, there are already intelligent systems that exploit passive energy for natural cooling and ventilation, and use waste heat from one system to drive another.
Practical solutions for improving buildings for their human users are gaining ground. © frimerke—Fotolia.com
Another important factor in the indoor environ ment is noise and the need to reduce it. Soundabsorbing building materials, for example, are now a standard feature in many offices.
ENERGY- AND RESOURCE-EFFICIENCY Demographic change, dwindling resources, clean energy and globalization will all present significant challenges to the economy and society in the coming years. For companies as well as for private house holds what’s needed are innovative solutions in the way we use resources and energy.
Modern facades have to meet many different requirements—and still look good
Given that raw-material and energy costs will rise, the only companies that will be able to survive in the market are those that use materials and energy efficiently and sustainably. In architecture and construction, too, attention will have to focus on new technologies and building materials: Lowenergy and passive buildings are already state of the art, and the trend towards the “Efficiency House Plus,” or house that produces more energy than it consumes, is continuing apace.
necessary steps on the road to the future of building. New tools for analysis and calculation, and intelligent software, are already supporting architects and developers in the design stages, to ensure costand energy-efficient buildings.
What’s needed are innovative solutions for using energy and resources. When assessing the overall ecological and sustain ability credentials of buildings, then other factors also come into play: for example, the insulation materials used in their construction, technologies for the recycling of building materials and minimally invasive methods for modernizing existing buildings. The development of new, integrated facade concepts and efficient energy-supply models for individual buildings, even entire urban areas, are logical and
Guess what this is!
There’s a whole lot of technology in facade components
“Our job as architects has changed.” In the following interview, Jürgen Engel, Principal at KSP Jürgen Engel Architekten, talks about his latest projects, his experiences in China and his thoughts on BAU. What are you working on at present? We are working on projects in a number of different countries. As well as Germany, there’s China, Vietnam, Algeria and Luxembourg. The projects themselves also differ from each other—buildings for the arts and culture, for office use, for the healthcare sector, residential as well as highrises. We also develop proposals and master plans for urban development projects. In Frankfurt, for example, we have drawn up a master plan for an innercity block, where three office highrises are being built to our plans. Another example is for the Chinese port city of Qingdao, for which we devised a master plan for an ecological and sustainable new urban district. Attractive living space for around 100,000 people is to be created here on an area covering approximately 600 hectares. You mention master plans for urban areas. And that is a major topic at BAU 2015, explored in one of the show’s key themes—“Intelligent Urbanization”. Around the world urban areas are expanding, and cities are developing into megacities. The problems of these cities, in terms of mobility, infrastructure and energy, for example, seem to be so complex that a solution can only lie in close interaction and cooperation between the fields of urban planning, architecture, construction engineering and building technology. Is this your experience, too? We understand “intelligent urbanization” to be about ensuring cities in the 21st century are places that are as pleasant as possible to live in. In Europe districts are being expanded and innercity industrial and port areas are being transformed to create new urban areas which offer a high quality of living. In the emerging countries of Latin America, Asia and Africa, however, it’s about mastering major urban challenges that can only be solved through dialog between the various specialist disciplines. Our job as architects has changed as a result of the increasing complexity: Nowadays, it’s
© Photo: Kirsten Bucher Jürgen Engel is one of Germany’s most prominent international architects
not so much about creating the “inspired design,” as working closely with others in a coordinated process.
You have completed many projects around the world, especially of course in Germany. Which of them was a personal highlight for you?
When you think of BAU in Munich, what’s the first thing that comes to mind?
The one I am certainly proudest of is the National Library of China in Beijing. That building really excites me when I step inside. But in Frankfurt, the WestendDuo highrise is also very important for me, it’s a classical design and it works very well. The architecture is modern, reserved and will be very longlived.
BAU is one of the biggest trade shows for archi tecture and the building industry. It is rooted in Germany but is also internationally oriented—in terms of its participants, but also in its supporting program and the specialist lectures. This makes BAU a good platform for interdisciplinary and international exchange. It is a place to make and intensify contacts and to do business. The number of visitors from architectural and planning offices has rocketed in the last ten years: they now total around 60,000. Why do you think BAU is so attractive to these groups? The size of this show means that visitors can quickly get a comprehensive overview of the range of products and services currently on offer in archi tecture and building. Manufacturers and suppliers showcase their latest technical innovations here. And, in the supporting program at this event internationally well known architects and engineers can present their latest designs and projects. Informal talks and encounters between participants can develop into longterm business relationships and cooperations. This diversity is a big incentive for architects and planners to visit BAU.
Your first project in China was the new National Library of China, the third-largest library in the world. How did this project come about? Don’t think that success in China is easy to come by. We went into China in the 1990s and started at zero. We were successful in a number of competitions and made a name for ourselves there. The National Library of China in Beijing was our international breakthrough. We were commissioned to build a new extension in 2003, after winning an international design competition. Now we have an international reputation as a German architectural practice. The National Library is a cultural monument and therefore comes within the responsibility of the Ministry of Culture. Who were your contacts on the side of the authorities and what was it like working with them?
About Our client was in fact the People’s Republic of China. Our contacts, however, were the representatives of the National Library. The Director of the National Library and his buildings department were in this case our de facto clients. The director himself was deeply involved and the cooperation with him was good and intensive. Working with the representatives of the client and with the specialist planners and companies was also a very positive experience. Everybody was interested in finding a fast, optimum solution to the task in hand, both technically and as regards design. Altogether this was a pragmatic and goaloriented cooperation, in the best sense. We found this most amenable. Did the client make any specifications regarding the design? Not in the narrow sense of specifications, no. But of course there was a space program that had to be met and we had a clear brief. The outstanding aspect was that we had to unite all the library’s stocks—some 12 million books—under one roof. We developed the leitmotiv for our design from this brief. The collection of premodern books and manuscripts—a treasure house of China’s cultural heritage—is kept in the pedestal of the building. The central reading room, with seating for around 2,000, and the stocks open to the public are accessed via the transparent, glazed entrance level between the pedestal and the “floating” roof.
These rooms represent the present. The futuristic roof, which seems to float above the rest of the building, houses the digital media on two levels, and it stands for the future of knowledge dissemination. The National Library is exceptional, not only be cause of its size, but also because of its architectural design. It is regarded as one of the 100 most significant buildings in China. At BAU Congress China taking place in early July, you are one of the speakers. What benefit does such a conference have for the Chinese audience? The congress in Beijing is about exchange between building and planning professionals and between cultures. For the Chinese delegates it is interesting to see what tasks and issues are dealt with, and what themes are on the agenda in Germany and in Europe. My intention of course is also to promote our architectural practice and the building culture in Germany. We have after all for years been fore runners in the field of technical innovation, energy efficiency and sustainability. Themes such as re sourceefficient building, lifecycle costs and eco friendly urban development are highly interesting for a country such as China. Also because in these areas they still have some catchingup to do, because of the rapid development over recent years. We, however, have already developed solutions to the issues currently facing megacities such as Beijing, Shanghai and Tianjin.
Jürgen Engel, Principal at KSP Jürgen Engel Architekten GmbH, studied architecture at the Technical University of Braunschweig, ETH Zürich, RWTH Aachen and MIT—Massachusetts Institute of Technology, Cambridge, USA. Since 1990 he has been a managing partner at KSP, and in 2009 he became sole owner of the practice, employing around 200 people. The projects by KSP have won many awards, among them the BDA Prize Lower Saxony, the State of Lower Saxony Prize for Architecture, the Inter national Highrise Award, the Mipim Award, the Design for Asia Award and the red dot design award.
Do you still have some unfilled dreams as far as architecture goes? Currently we are working on many interesting projects. The Grand Mosque in Algiers is just one of them. This will be the thirdlargest mosque in the world and its minaret, once completed, will be the highest building in Africa, at 265 meters. The com plex in Algiers also has a range of other cultural uses. In the minaret there is a museum and a research institute. Also being built on site is a large congress center, a Koran school and a library. In the area around the mosque, between the city center and the airport, around one million people will be living in future. A Christian building a mosque? It’s hard to imagine it the other way around—a Moslem commissioned to build a church the size of Cologne cathedral ... Did you meet with any resistance?
© Photo: Hans Schlupp The National Library of China houses 12 million books under one roof
At first we doubted we would ever win the compe tition. But we worked very closely together with experts on Islam, to give us some guidance on how to approach the project. In the end we decided to go for a design in the North African “pillaredhall” style, modeled on the mosque in Cordoba. The fact that a Christian from Europe should be given such a commission is a sign of tolerance. I certainly do not know of any Muslim having built a church anywhere in the world, certainly not one of these dimensions. 5
BAU exhibitors: New target markets in Asia and Africa More and more BAU exhibitors are expanding their business into new markets in Asia and Africa. In an online survey, 33 percent cited Asia (including the Near and Middle East), and 17 percent Africa as important target markets.
BAU conducted its first anonymous representative survey on international markets in 2011. In the second survey in autumn 2013, 478 of the exhibitors from BAU 2013 responded—67 percent of that number have their head office in Germany. One noticeable finding was the high proportion of those reporting successful engagement in Asia and Africa in the previous two years, with many of them building up sales networks there. In India, for example, 75 percent of the respondents who named this country as a target market for their company, said they were already doing business there. By comparison, in the first survey in 2011, this figure was only 55 percent. A similarly strong increase emerges as regards the Gulf states, with Saudi Arabia being quoted as a target market by 80 per cent of respondents (2011: 61 percent) and the United Arab Emirates, Qatar, Bahrain and Kuwait by 86 percent (2011: 68 percent).
Top target markets: Egypt, Algeria, Tunisia, Morocco The countries of North Africa also seem to be ever more attractive to BAU exhibitors. For example, Egypt: 13 percent of the respondents said this was one of their target markets, and of that number 74 percent said they were already active there. Two years ago that figure was still only 55 percent. Which means that despite the political unrest, many BAU exhibitors had clearly been successful in establishing a foothold in Egypt in the two years prior to the survey. Increases of around 20 percent were also noted for Algeria, Tunisia and Morocco. In the markets of Europe, however, there is less catching up to do. Almost all the exhibitors at BAU are engaged in business in Europe, in particular in the Germanspeaking countries. But new markets are opening up, notably in the east and southeast. The Balkans especially are attracting attention. Also,
Building is booming, especially in the emerging economies
in recent years many companies have discovered the potential of the markets of the Baltic states, Ukraine and Belarus.
Top target groups: Architects and engineers When asked about their target groups, 79 percent of the respondents mentioned architects and engineers and 74 percent said they were interested in the building trades. In the middle range, as regards targets, are builder’s merchants (50 percent) and building developers (46 percent). Government authorities and the public sector were regarded by 31 percent of the respondents as important. The property market also seems to be slowly establishing itself at BAU. One in five exhibitors has this segment in its sights.
Top themes: Energy and sustainability For almost all the exhibitors at BAU, energy, sus tainability and customized solutions will continue to be top themes in the coming five to ten years: that was another of the findings from the survey. Other key themes for the future, according to more
than 80 percent of the respondents, are universal design, security and recycling. And mobility and urbanization were seen as highly important by more than 70 percent. Excerpts from the survey can be found at: www.bau-muenchen.com.
BAU Ticker “Your key to trade fair success”: That’s the title of a package of measures designed to help exhibitors get maximum success from their presentation at the show. A series of workshops and online training courses gives exhibitors lots of practical tips and hints to apply in their preparation for the event. The workshops and courses are also offered in English. For all registered exhibitors at BAU 2015, participation in the “Your key to trade fair success” initiative is free of charge. The com pany running this offering is Meplan GmbH, a subsidiary of Messe München. For full details go to: www.bau.initiativemesseerfolg.de
Hints and tips for the skilled trades BAU Ticker Since its introduction in 2011, the “Skilled Trades Meeting Point” has developed into its own brand within BAU. For the 2015 edition of BAU, the format for this get-together is changing. Now the various events and initiatives aimed specifically at those working in the building trades has an extended title: “Skilled Trades—Meet, Discover, Experience”. VIPs at the Skilled Trades Meeting Point
The forum part of this information platform is well established in Hall B0. Here experts will again be passing on practical tips and advice that the members of the skilled trades can use in their day today work. The themes here span a very broad spectrum from social media through to thermal insulation. There’s something for everyone. Right next to this forum is a rusticstyle catering area, where participants can have a drink and a bite to eat and relax between events. Hall B0 is also the starting point for the themed tours of the show specifically for the building trades. These tours are organized by the Konradin Mediengruppe and the Building Trades School of Munich.
New in 2015 is the “Skilled Trades Stammtisch,” a chaired panel discussion between tradespeople and architects. This takes place in the forum every two days. Germany’s top performers in the skilled trades, all of them members of the German national construction team, will again be setting up a training camp at BAU 2015. Visitors to BAU can watch the team train each day in the foyer at the East Entrance, and perhaps even pick up a few hints and tips! The camp is being organized by ZDB, the Central Association of the German Construction Industry.
BAU is supporting the Balthasar Neumann Prize: This prestigious European award for architecture and engineering, organized by the architectural magazine DBZ Deutsche Bau zeitschrift and the German association of construction professionals, BDB, is now also being sponsored by BAU. The award goes to projects which show outstanding collaboration between the project partners and which meet the criteria for sustainable building. 63 architects and planning engineers, together with their project partners, have submitted cor responding projects for the 2014 award. The projects must all have been completed within the last two years. So, on June 25, 2014, it will be all eyes on the award ceremony held in the Residence in Würzburg to see who wins the 2014 Balthasar Neumann Prize, worth EUR 10,000.
Wanted: Young talent—for the future of building “The future of building”—BAU’s slogan refers to the building industry’s need for not only innovative materials and technologies, but also young talent—in architecture, engineering and the skilled trades. In other words for the people who will fill the future of building with life and drive it forward. BAU regularly does its bit encourage young people to work in the building industry, and in 2015 it is taking this initiative one step further. Together with IfT, Institut für Talententwicklung, BAU will for the first time be setting up talks be tween exhibitors and young people interested in pursuing a career in construction, aimed at giving them guidance on their choices. The talks will be held in the ICM—Internationales Congress Center München adjacent to the Messe München exhibition center. For this, ahead of the show, IfT employees will be visiting all types of schools in the Munich area, to talk to finalyear pupils about training opportunities with the companies that are exhibiting at BAU. Pupils who are interested can thus prepare them selves for the meetings, and the exhibitors, too,
can gather information on what the young people are interested in. Then, at BAU itself, both sides can meet up in onetoone talks. Attracting young recruits is more important than ever for the building industry. Between 2013 and 2020 the number of schoolleavers is predicted to fall by almost 20 percent, which means of course fewer young people to take up traineeships in the sector. The reasons for this drop lie on the one hand in demo graphic trends, but also in the growing number of grammarschool pupils, at the expense of the more vocationally oriented schools. Also, schoolleavers have a great many options to choose from, especially when it comes to vocational courses in further education. So competition for new recruits is high.
Still today, the “journeyman” tradition is alive and well in Germany. And if that journey should include a stopoff at the world’s leading trade fair BAU, as it did for
The IfT promotes young talent in Germany and provides guidance and support in educational and career choices. The trade fair concept developed by IfT was selected in 2010 for inclusion in the federal initiative, “Germany—Land of Ideas”. Further infor mation from IfT: www.erfolg-im-beruf.de
these three young carpenters in traditional working gear, then that’s a great opportunity to forge lots of useful contacts with prospective employers for the future
BAU goes to China—Premiere of BAU Congress China in July BAU is going to China—to the place where the business of building is really booming. On July 8 and 9, 2014, BAU Congress China will be premiering in Beijing. Preparations are already well advanced. Taking place in the China National Convention Centre (CNCC), this event is designed as a twoday congress with associated exhibition. The official organizer is MMI Shanghai, a subsidiary of Messe München. BAU Congress China is divided into two thematically distinct parts: Day one of the congress focuses on sustainable urban development. China’s cities are expanding so fast that often aspects of sustain ability cannot be taken into account to the extent that would be desired. Problems therefore frequently ensue, as regards infrastructure (travel and trans port), and utilities (energy, water, clean air). The congress seeks to identify the specific challenges facing urban planners and developers in China and how sustainable concepts can be implemented. On day two of the congress, the emphasis is on the integrated planning and implementation of projects. Smooth and efficient cooperation between archi tects, structural engineers and other construction specialists are of great importance, particularly in China, as buildings and entire urban districts often have to be constructed or extended within very tight time frames. The congress looks at examples of how integrated process management works in practice, what technology can offer and what makes sense economically.
MMI Shanghai and the BAU team are working closely together on the organization and implementation of BAU Congress China. Pictured here in Beijing are Markus Sporer (third from left) and David Krebs (second from right) from BAU, the Exhibition Group Director at MMI Shanghai, Stephen Lu (second from left) and his team, Project Manager Vincent Zhang (right), Jenny Wu (centre) and Jessie Lu (left)
The speakers are internationally renowned planners and architects from China and Europe, all of whom are active in China and have gathered considerable experience of the situation in the country (incl. Jürgen Engel, see the interview on pp. 4–5). Using examples of best practice they will be presenting their ideas for future-capable Chinese cities and discussing them with the audience. Aspects of urban planning will be explained, and the Chinese and European way of tackling these. The chair persons leading the discussions are also experts in their field. On the first day, Wang Lu, Professor at the School of Architecture, Tsinghua University,
will be leading the panel through the themes, and on the second day, Boris Schade-Bünsow, Editorin-Chief of the trade journal Bauwelt, takes over. Two of BAU’s long-standing partners—the German Sustainable Building Council (DGNB—Deutsche Gesellschaft für Nachhaltiges Bauen) and the Fraun hofer Building Innovation Alliance—are also backing this project in China. Other partners of BAU Congress China include the publisher Bauverlag and the Archi-Europe Group with whom BAU has also been working very closely for many years. The industrial partner is the Hörmann Group. Details of the themes and speakers are available on the website; the program is updated regularly.
The China National Convention Center (CNCC), the venue for BAU Congress China, is an impressive building. It is located close to the Olympic Village where the 2008 Summer Olympics were held
BAU Congress China Dates: July 8–9, 2014 Venue: Beijing, CNCC (China National Convention Center) Organizer: MMI Shanghai in cooperation with BAU 2015 Further information: www.bauchina.com
In conversation with
Mirko Arend, Exhibition Group Director at Messe München When looking at the latest site plan for BAU, it seems you have made a number of changes to the organization of space in some of the halls in the eastern part of the exhibition center. What was the reason for this? For some time now we have had difficulty in filling Hall A6 with quality manufacturers of tiles and ceramics. That has a lot to do with the current economic situation in Central and Southern Europe. “Lowcost” operators, supplying poorer quality, are not an alternative for BAU. So, in consultation with the Advisory Board we have decided for BAU 2015 to move the section on tiles and ceramics into Hall A4, in combination with the segment on stone and cast stone. The section on tiles and ceramics is therefore slightly smaller, but it will be more towards the center of the Ahalls on the site, so can be presented better in the context of facades and also floor coverings.
a long waiting list in this area at BAU 2013. So for 2015 that list at least should be smaller. With the new arrangement we will be able to divide up the section on floorings into groups in Halls A5 and A6. The section on chemical building products can also expand this time. Here, too, we will be in a position to relieve some of the pressure on the waiting list. You announced in this context that you would be taking a more “solutions-oriented approach” with the hall planning ... Yes, solutionsoriented here in that we are building a “bridge” from facade themes to floor coverings, and through to chemical building products, with the section on stone/cast stone, tiles and ceramics acting as the link. For the visitors, this kind of layout is more logical and easier to follow.
What new possibilities are presented by this change to the hall plan?
In 2019 BAU will be getting two new exhibition halls, providing 20,000 square meters more space. Will you then be re-organizing space in the whole of the exhibition?
We gain space, for example, so that we can finally offer the companies on the waiting list a better prospect. The space we gain will mostly be made available to suppliers of floor coverings, as we had
I can’t give a definitive answer to that at the moment. Trade fairs always reflect the market they serve. So, we have to wait and see what develop ments there are in the industry, and then do our
Mirko Arend: “Relieving pressure on the waiting list”
planning in line with that. What is clear is that we will be sticking to our basic concept of dividing the halls up into the different trades, because that fits and it has worked well over the years. Expanding areas such as BAU IT, building automation, and locks and fittings will perhaps be given more space. The most important task however is to bring down the number of companies on the waiting list, so that we can finally give more hope to those on it of taking part in the exhibition. (For more on hall planning, see also the site plan on p. 12).
BAU Ticker BAU power: (l. to r.): Mirko Arend (Exhibition Director), David Krebs (Exhibition Manager), Julia Wenzel (Exhibition Manager) und Johannes Manger (Trade Fair PR Manager) is the team representing BAU at the 6th German Architecture Marathon in Mainz coming up on Sunday, May 11. It’s a relay event, with four runners doing a distance of either 6, 9, 12 or 15 kilometers through the inner city of Mainz. One of the sponsors is BAU and, eager to defend the reputation of this leading world trade fair, the Munich organizers will be sending a team of four to take part. If you fancy having a go, then find out more and register at: www.deutscherarchitekturmarathon.de
Lining up for the start—Seismic Safety and INTERGEO Eurasia In a few weeks time the premiere of Seismic Safety will be ready for the start in Istanbul. This specialist trade fair for earthquake resistance, fire protection and intelligent urbanization is taking place in parallel with INTERGEO Eurasia. This event duo, which is attracting around 60 ex hibitors, covers the entire process chain from early warning systems to earthquake- and fire-resistant buildings and R&M, and strategic planning for the future. As well as the exhibition itself there will also be an international forum entitled “Seismic Talks,” in which experts from Germany, Denmark and Turkey will be engaging in discussions on earthquake-resistant planning and construction. Seismic Safety and INTERGEO take place on April 28 and 29, 2014 in the WOW Convention Center in Istanbul. The two trade shows are being organized by MMI Eurasia, a subsidiary of Messe München in Turkey, in cooperation with BAU, HINTE Messe and the German Association of Surveying (DVW). Exhibitors are predominantly Turkish enterprises and international companies from Europe and North America. They include well known names such as
Istanbul—beautiful, romantic, but with a fragile building stock
Kronoply, Binderholz, AKG Gazbeton, Nedo and SISTEM A.¸S . Trade visitors attending Seismic Safety and INTERGEO Eurasia come from the fields of urban planning, civil engineering, architecture and project development in Turkey and the Middle East. The Seismic Talks also include discussions that are open to the general public, on earthquake-resistant planning and building and what that means for architects, urban planners and the wider community. Solutions will be presented for the earthquakeprone areas of Istanbul (Turkey), L’Aquila (Italy),
Christchurch (New Zealand) and others. A display on earthquake-resistant building will accompany the lecture program. For full details on the exhibition and the supporting program, go to: www.seismic-safety.net and www.intergeo-eurasia.net
BAU wins the Architects’ Darling® Award— for the second time in a row For the second time in succession, German architects have chosen BAU, the World‘s Leading Trade Fair for Architecture, Materials and Systems, as their favorite trade show. At a gala event BAU was presented with the Architects’ Darling® Award, sponsored by Heinze GmbH. The award is based on the biggest survey of German architects last year. In total around 2,000 architects and planners selected their favorites from over 200 manufacturers and brands in the con struction industry. The coveted Phoenix Statue, made of solid bronze, was awarded in 24 categories, and for the second time, the “favorite trade fair” was among them.
Like last year, BAU again won out over strong com petition from the whole of Germany for this award. Exhibition Director Mirko Arend (left in the photo) and Press Manager Johannes Manger were pres ented with the bronze Phoenix in the city of Celle, North Germany, in front of an audience of over 250 invited guests.
BAU informs Joint stand for young entrepreneurs A special offer is being made to young entre preneurs interested in presenting themselves at BAU, as part of a joint stand. This initiative is being supported by Germany’s Federal Office of Economics and Export Control (BAFA). Companies that fulfill the conditions can apply to be a part of this program. For example, they have to be no more than ten years old, have a turnover of less than ten million euros and employ a maximum of 50 people. A sub sidy is available to cover the costs for stand rental and construction within the joint stand. For further information (in German only), go to www.bafa.de, “Wirtschaftsförderung”.
BAU is well known for looking to the natural world for inspiration for its advertising. So, given the subject of the show, it was inevitable that BAU and its creative agency wob would sooner or later hit upon the latest motif: ants.
One particularly clever engineer in the ant world is Azteca brevis, a species of South American leaf-cutter ant which was the inspiration for this BAU motif. It reinforces its tunnels with a crusty, cardboard-like material.
Ants are expert builders. All the work is neatly divided up—some do the planning, others the engineering and yet more do the actual con struction. Each ant has a specified task. These tiny little creatures dig deep into the ground, they build futuristic-looking cities with count less tunnels and chambers. Their often very large anthills are the outward sign of just how much underground activity there has been.
Scientists have found out that this material is in fact covered with a fungus. This particular fungus grows on organic material such as bark or plant fibers. Azteca brevis transports the organic material to its nest, and cultivates the fungus to stabilize the walls. Yet another example of nature delivering the best building material.
A single ant hill can contain up to three million ants. So, obviously, things can get a little crowded, and planning and organization are key. On the Earth’s surface, too, space is at a premium. More and more people are converging on already congested cities, exacerbating the problems there. The infrastructure and energy systems in particular are overloaded. Intelligent urbanization is therefore one of the three key themes identified for BAU 2015. And, who knows, perhaps there are some things we humans can learn about this from the ants.
BAU optimizes networking
BAU informs R
At BAU 2015 we are keen to maximize the allimportant aspect of networking between exhibitors and visitors—by optimizing the leads management tool to make communication at the show even Motorway exit MünchenRiem simpler and more effective.
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Forwarding offices/ Customs l u
Service companies North r
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Am M es se
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W i l l y - B r a n d t - P l a t z
Park & Ride car park
U2 Messestadt Ost
Outdoor exhibition area or for parking
Bricks / Roof building A3 · B ricks · Roof tiles · Roof-building materials · Dormer windows · F acade systems · Energy-generation systems · Chimney-building materials
Stone / Cast stone · Stone · Cast stone · Facade systems · Floor coverings Ceramics · Tiles · Ceramics · Facades · Sanitary technology / objects · Fittings · Accessories
A5 Floor coverings A6 · Elastic · Textiles · Parquet · Laminates ·P rofiles · Floor-laying technology and equipment
A6 Chemical building products / B6 Construction tools
· Plasters / varnishes / paints · Adhesives · Protection against heat, cold, fire and noise · Insulation materials · Seals · Facade systems
Investing in the future · Renovation & modernisation · Research and grants · Institutes / associations / service companies
B1 Aluminum; Machines / C1 Tools for aluminum and steel work
· Aluminum profiles / systems · Facade systems · Sunshade systems · Energy-generation systems
S teel / Stainless Steel / Zinc / Copper · Profiles / structural steel systems · Facade systems · Sunshade systems · Energy-generation systems · Stainless Steel · Zinc and copper surfaces / systems
Energy / Building systems / Solar technology · Heating technology · Ventilation technology · Air-conditioning technology · Photovoltaic / solar thermal / solar architecture
B3 Gate / Parking systems C3 · Gate systems · Parking systems · Drive technology · Doors / gates / frames · Accessories
B4 Locks / Fittings / Security C4 · Locks · Cylinders · Fittings · Anti-intrusion systems · Access-control systems · Accessories Doors and windows · Wood · Plastics · Glass · Aluminum · Roller blinds / sunshade systems
Airport shuttle bus (operation depends on event)
As of: June 3, 2013 – Subject to change and modification
· Concrete / porous concrete ·P umice / fiber-cement building materials · Facade systems · Dry interior finishing · Prefabricated building · Plasters · Screed · Insulating materials
Service companies East 8
U2 Messestadt West
M e s s e f r e i g e l ä n d e
Visitors who don’t register in advance online, have to enter their details on a form when they get to the event and then they are given their personalized entrance ticket. Clearly online registration saves a lot of valuable time at the show itself.
A1 Stones / Soils A2 · Stones / soils · Sand-lime brick
The barcode data can be captured using a rented scanner, but it can also be done using the leadtracking app on the user’s own iPhone or iPad.
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The Scan2Lead principle works like this: The exhibitor scans the barcode on the visitor’s ticket, and up comes all the infor mation that the visitor entered when registering. This means: no need to spend time entering it all again, and any information the visitor requests can then be sent immediately to him, via his contact details.
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through the turnstiles into the exhibition halls. And for the exhibitors, via the database of the online registration system they can retrieve the contact details of the visitors who come to their booths.
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A prerequisite for this is of course that as many visitors to BAU 2015 as possible should register on g r line ahead of the event. The benefits to both sides l l H ü A m are obvious: Visitors who buy their Print@home ticket online can just print it out in advance, and when they get to the show, they can go straight
Wood / Plastics · Wood materials · Plastics · Timber construction · Facade systems · Interior work · Stairs · Floor coverings · Accessories Glass; Building automation / Control · Glass building materials · Facades · Glass structures · Foils · Energy-generation systems · Lifts BAU IT · IT solutions for building · Measurement technology ICM—Internationales Congress
ICM Center München
Congresses, Seminars, Specialty events