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Summer 2018

Message from the Executive Board

Inside:

Marhaba and Greetings

 Looking back -

Welcome to the summer 2018 edition of The BUZZ,

 Looking forward -

It was truly busy times during the first half of this year with eight of our shows lined up one after the other. The teams spent every bit of their energy to make sure everything was done seamlessly.

Show reviews

Upcoming shows

 Looking forward -

New shows

 Staff News  Messe Maideners  Messe Babies  Messe Dinos  Team in Focus  Messe Holidays

With the major chunk of our shows done and most of us back from the Eid holidays, it’s time to reflect on the first half of the year that went by. Our eight exhibitions in the UAE and Saudi Arabia together in the first half of 2018 featured 5,603 exhibitors from more than 70 countries spread over 208,541sqm of exhibition space. Together, they also drew in 118,580 visitors from all over the world. Our subsidiary continues to grow, with 150 employees (and counting), and several new exhibitions and conferences to look forward to toward the end of the year. And with US$57 million in sales revenue in 2017, we’re still the largest contributor of all 29 subsidiaries to Messe Frankfurt Group’s global revenues. This is of course through your hard work and dedication. As we continue to evolve and expand as a company, new challenges and opportunities will inevitably present themselves, and we’re excited to address these together. We certainly hope you enjoy this edition of The BUZZ, and feel free to share your thoughts and experiences for future editions. Once again we would like to express our gratitude for your continuous hard work and support.

The Executive Board


Looking back – show reviews

The 20th edition of Intersec this year featured 1,337 exhibitors from 59 countries spreading over 60,000sqm at the Dubai International Convention and Exhibition Centre. Presenting a five percent increase over the previous year’s edition, Intersec proves to be a living testimony of Dubai’s role in driving change, innovation and development across the region.

SPS Automation Middle East (NEW!)

1st edition Sept 18 - 19, 2018

Light Middle East

13th edition Sept 23 - 25, 2018

Prolight + Sound Middle East

3rd edition Sept 23 - 25, 2018

Beautyworld Saudi Arabia (NEW!)

1st edition Oct 14 - 16, 2018

The inaugural edition of Automechanika Riyadh was nothing short of amazing. Over 4,960 trade buyers networked with more than 150 exhibitors from 27 countries at the Saudi’s capital dedicated to automotive aftermarket exhibition. The highly anticipated first edition of the three-day event took place from 5 - 7 February 2018 at the Riyadh International Convention and Exhibition Centre, with a global appeal highlighted by country pavilions from Germany, USA, Turkey, Korea and China.


The 8th edition of the regions premium trade fair for stationary and office supplies concluded its three-day run in Dubai on a very high note. Paperworld Middle East this year welcomed over 7000 visitors from more than 90 countries at the Dubai World Trade Centre. More than 300 exhibitors from 42 countries shared the show floor to cater to the regional market hungry for new ideas and business solutions.

Cleanzone Middle East (NEW!)

1st edition Nov 12 - 13, 2018

Middle East Cleaning Technology Week (NEW!)

1st edition Nov 13 - 15, 2018

Materials Handling Saudi Arabia

2nd edition Nov 28 - 29, 2018

The 4th edition of Leatherworld Middle East finished its 3 day run alongside Paperworld Middle East for the first time this year. 34 exhibitors from around the world featured their high-end hand-made leather items to thousands of regional trade buyers at the DWTC during the 3 day fair.


The region’s dedicated trade fair for hardware, tools, equipment and machinery concluded on the 4th April at the Dubai International Exhibition and Convention Centre. The 19th edition of Hardware+Tools had 117 exhibitors from across nine countries which accomplished to attract over 2,000 visitors to the show floor this year. The major highlight of the show this year was the “Demo Area” where the exhibitors had a live arena to show the functionality of their latest line of tools to the crowd.

SPS Automation Middle East (NEW!)

1st edition Sept 18 - 19, 2018

Light Middle East

13th edition Sept 23 - 25, 2018

Prolight + Sound Middle East

3rd edition Sept 23 - 25, 2018

Beautyworld Saudi Arabia (NEW!)

1st edition Oct 14 - 16, 2018

After its initial foray Intersec KSA was back in Saudi Arabia for its 2nd edition. With the warm reception the show had received during the launch edition our team had enough and more motivation to put together an even better show this year. Intersec KSA had 150 exhibitor from 20 countries eager to network and generate fresh business opportunities in the Kingdom’s US$ 6.02 billion security, safety and fire protection market.


Automechanika Dubai 2018 marked another successful year in its books when the doors closed on the final day of the show. The 16th editions of the show welcomed 31,971 visitors from more than 146 countries. Over 1800 exhibitors from 61 countries catered to trade buyers, dealers, workshop owners and industry professionals. The show also featured 23 official country pavilions which included the German pavilion – world’s largest pavilion for automotive aftermarket industry.

Cleanzone Middle East (NEW!)

1st edition Nov 12 - 13, 2018

Middle East Cleaning Technology Week (NEW!)

1st edition Nov 13 - 15, 2018

Materials Handling Saudi Arabia

2nd edition Nov 28 - 29, 2018

The 23rd edition of Beautyworld Middle East featured a record breaking 1,736 exhibitors from 62 countries, and drew 36,394 trade visitors and beauty professionals from across 139 countries this year. Spanning over 61,000sqm in terms of floor space, this edition has bagged the title of being the largest show in more than two decades.


Looking forward – upcoming shows

SPS Automation is an offshoot of SPS IPC Drives, Europe’s leading exhibition on electric automation with more than 29 years of experience and 5 shows across the globe attracting more than 2,400 exhibitors and around 150,000 visitors worldwide. The inaugural edition of SPS Automation is first of its kind in the Middle East materialized due to growing demand in UAE and Saudi Arabia for high-end innovative solutions, products & technology for industries and building automation. With already 25 exhibitors on board the show estimates to attract close to 700 visitors this time. The other highlight of the show is the SPS Automation Middle East Conference scheduled to be held in Festival Arena, Dubai.

SPS Automation Middle East (NEW!)

1st edition

With the emerging trends and growing emphasis on the Lighting industry, we can be assured Light Middle East is going to be around for a very long time. The 13th edition of Light Middle East is scheduled to be held at the DWTC from 23 – 25 September 2018. This year the team anticipates participation of 300+ exhibitors and over 5,000 visitors to create all the commotion they are hoping for. One of highlights for this year’s show is the Smart & Connected Lighting Forum 2018 – Avenue where the industry players can run technical presentations and live demonstrations to engage their target customers.

Sept 18 - 19, 2018

Light Middle East

13th edition Sept 23 - 25, 2018

Prolight + Sound Middle East

With strong visitor turnout and its impressive lineup of products and awesome demonstrations of different audio-visual system the show had clearly left the visitors wanting more. Two of the highlights for this year’s show are the “Dante training workshop” and the “Events Technology and Entertainment Development Forum” (conference) – returning with leading local and international experts. With top international lighting and pro audio manufacturers from Canada and the USA taking part in the 3rd edition of Prolight+Sound Middle East, the show is bound to steer some heads.

3rd edition Sept 23 - 25, 2018

Beautyworld Saudi Arabia (NEW!)

1st edition Oct 14 - 16, 2018

After its successful launch in 2016, our biennial event Material Handling Saudi will be held at the Lazurde Hall, Park Hyatt Hotel, Jeddah this year. Apart from arranging a platform for the industry players to discuss the latest upcoming projects in the region the two day forum will also be exploring opportunities and address challenges being faced by the supply chain, logistics and warehousing leaders across diverse industries to achieve the common goals of efficiency optimisation, cost minimisation and further strengthening their supply chain by utilising the most advanced tools and technology.


Looking forward – new shows

Mobility 360 is the latest addition to our portfolio of conferences. With the success of the International Conference on Future Mobility, it was only a matter of time that the event concept was geo-cloned into the rest of GCC. Bahrain is moving towards launching numerous initiatives to support the uptake of sustainable and eco-friendly transportation in the Kingdom. Supported by the Bahrain Ministry of Industry, Commerce and Tourism and the Bahrain Standards and Metrology Directorate major announcements regarding Bahrain government’s plan for smart and clean mobility are expected to be done at the event.

With 23 years of proven track record Beautyworld Middle East is all set to launch its first show in the Kingdom of Saudi Arabia. Beauty and Personal Care market estimated to be over US$5.4 billion and projected to be worth US$6.9 billion in 2021 in Saudi Arabia, Beautyworld team foresee lot of potential for its upcoming Saudi edition. Beautyworld Saudi Arabia is the 5th trade fair in the Kingdom co-organised by Messe Frankfurt Middle East and ACE Group, joining Automechanika Jeddah and Riyadh, Materials Handling Saudi Arabia, and Intersec Saudi Arabia.

Cleanzone Middle East (NEW!)

1st edition Nov 12 - 13, 2018

Middle East Cleaning Technology Week (NEW!)

UAE being at the forefront of technology based innovation in the region have actually paved way to the formulation of Cleanzone Middle East. A show which will serves as a platform to engage users and experts from various industries including micro technology, life science and production. The launch edition of Cleanzone Middle East 2018 will be held at the Conrad Hotel, Sheikh Zayed Road, Dubai.

1st edition Nov 13 - 15, 2018

Materials Handling Saudi Arabia

2nd edition Nov 28 - 29, 2018

A latest addition to our arsenal, Middle East Cleaning Technology Week (MECTW) is a union of Clean Middle East Expo, Gulf Laundrex and Gulf Car Wash, 3 different shows focusing on Laundry and Cleaning sectors. After acquiring majority stake in the show, this will be the first time Messe Frankfurt will be part of the event scheduled to be held at Dubai World Trade Centre from 13 – 15 November 2018.


Welcome to our world! Meet the Messe Maideners

Dyan’s baby, Mikaeel born on June 19th

Ian O’Malley Group Marketing Director

Timmy Garcia Receptionist

Sinan Hameed Communications Manager

Bernadeth Laña Junior Accountant

Shafeeh Mohammed Conference Sponsorship Sales Executive

Neha Shah Procurement Manager

Nicole Wenger Marketing Intern

Past, Present, Future Zolaikha’s baby, Nawal born on April 14th

Nargis’ baby, Mohammad Haroon born on March 18th

Coinciding the eventful year that passed by, we had a much needed evaluation of our Dubai subsidiary. Special thanks to Mr. Pauwels for holding the insightful presentation followed by a lovely lunch buffet.


Welcome to our world! MF Dinos We have a fresh batch of dinosaur hatchlings in our office - Joseph Jed Baldonado, Muhammed Najeeb, Charri May Oquindo, Samah Mousa, Engy Ahmed, Shella Esteban and Bjorn Carreon, congratulations on completing 5 years in Messe Frankfurt and making it to the MF Dino Club.

Naveed’s baby, Emaan Fatima born on March 18th

Sumaya’s baby, Ameerah born on January 6th

New office at 14th floor

Dinner @ Dampa


Philippine Independence Day

Team in Focus

The sweet smell of success

Juanita flaunting the money she won against Marco on the 2018 FIFA World Cup Finals. FĂŠlicitations France!

For the summer edition of The BUZZ 2018, the team in focus is Paperworld & Leatherworld squad comprising of Alex Robinson (Show Director), Lorelei Soriano (Project Manager), Annie Edwards (Sales Manager), Karen Ubante (Sales Coordinator) and Willinore Tagsip (Team Assistant). Special thanks for the picture shared by this creative team.

Abhishek collecting his "bowler of the tournament" trophy at the Indoor Cricket League held at the Insports, Al Quoz.

Inaugural Identiscents Cup

Team MF Eagles had a great day taking part at the Inaugural Identiscents Cup on 21st April. Among 8 teams in the tournament, our very own MF Eagles landed in 4th place under the captaincy of Sephora. The top scorer of the day was Abhishek and the endurance medals were awarded to Gazi and Tommy who played continuously without having substitutes.


Great minds dress alike

Christmas Hunt WINNERS Congratulations to the following winners of The BUZZ’s Christmas Hunt: Reena Robert, Ruby Encabo, Vivian Melendres, Chari Oquindo, Saba Azam, Engy Ahmed and Rubesh Kumar. Enjoy your prizes!


Messe Holidays Ron and Kaye - Georgia

Dishan, Raj, Rubesh & Bjorn Frankfurt, Germany

Rudolph and family Maasai Mara, Kenya

Romit at Jungfraujoch (Top of Europe) Switzerland

Nehar – Wadi Mujib, Jordan Geoff, Ron, Kaye - Georgia

Spot Nadia, Nehar & Christina at Petra, Jordan

Joan, Loida, Lorelei, Sarah, Jhiezel Amalfi coast, Italy


JC and Junalyn Paris, France

Jillaine and husband - Singapore

Willinore & boyfriend at Paris

Deborah & husband Sydney, Australia

Claire & husband Baku, Azerbaijan

Rubesh & wife Netherlands

Jason and Sey - Osaka, Japan

Damian at Maldives

Rubesh vs. Charlie Chaplin

Gareth at Kota Kinabalu, Malaysia


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