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JUNE 18-21 2017



The OutDoor. Your business. Your success. Once a year, OutDoor becomes the leading international meeting point of the outdoor industry, bringing manufacturers together with decision-makers, buyers and media representatives from all over the world to set new trends and showcase the latest innovations in a professional environment. As a key forum for the outdoor community, OutDoor also provides an excellent opportunity for networking and developing new contacts. Take advantage of the growing national and international retail audience and use this central platform to present your company to the global outdoor industry. This is where outdoor spirit meets outdoor business!

Running expertise @ OutDoor

RUNNING @ OutDoor. Running has become a tradition at OutDoor. Growing in popularity over the years, running will now be a hot topic at OutDoor 2017. International running brands will be given even greater scope to demonstrate the latest trends and innovations in presentations, workshops and talks. Keeping a finger firmly on the pulse as always, the trade show offers exhibitors and industry visitors the chance to (re)discover their passion for running and benefit from the symbiosis of running and the outdoor industry.

Running expertise

Price from

â‚Ź 195.00 / m2

*(booth module incl. flooring, walls, inclusion in OutDoor RUNNING communication)

RUNNING CENTER. The concept As well as general coverage at OutDoor, running will for the first time be given particular focus at the RUNNING CENTER in Hall B4. A specially created marketplace is designed to showcase the latest and greatest trends in every facet to an industry audience, while an integrated community area will be set aside for meetings; sporting side events, workshops and talks will bring sports and business together and put you in contact with specialist retailers. The look Flexible booth sizes, innovative design, room for your ideas: initiative to the brands to express themselves in a simple and straightforward language – offering the ideal platform to expand into new markets. The products




digital devices

RUNNING CENTER. Your benefits – Your success

u Integration

into a strong industry network

u New Markets Expanded retail network through a professional OutDoor audience

u Running Expertise A central platform of collective running expertise

u Visibility & Reach Additional trade show related communication measures

Maximize the

full potential of OutDoor and let your products conquer new terrain!


Walk of Fame

- Running shoe exhibition Focus attention on you and your expertise and help us to design the experts’ forum covering the following main topics:

u Shoe display:

Showcase the highlight of your collection including a brief profile with technical details in the RUNNING CENTER featuring a reference to your stand area.

u Brief presentation:

Special features, technical details, notes on function An opportunity for a designer/product manager to introduce your product in 15 minutes max. and give trade visitors a better idea of your shoe.

399.00 €

(incl. 1x shoe display with a brief profile and reference to your booth area, brief presentation and introduction of your shoe by product manager/designer whithin the RUNNING center expert’s forum, entry in OutDoor RUNNING Center communication & Website)

Experts’ forum u Sales skills and export knowledge

Running analysis for retailers: benefit or risk? Do retailers have to give tips on training? A discussion with a panel of experts.

u Materials

What are the trends in materials for the coming season? Which technologies are gaining ground?

u Design/presentation

What is the best way for running sector to present itself? How can I use my existing material?


JUNE 18 – 21 2017

Want to join us for a run to remember? We are all set and excited to hear from you!

Kathrin Ruf Project Coordinator OutDoor Tel.: +49 7541 708 416 Fax: +49 7541 708 2416 Email:

Patrick Thurau Project Coordinator OutDoor/EUROBIKE Tel.: +49 7541 708 435 Fax: +49 7541 708 2435 Email:

Messe Friedrichshafen GmbH Neue Messe 1 88046 Friedrichshafen GERMANY Phone: + 49 7541 708 -0

Trailrunning is boosting the running market. Source: sport-FACHHANDEL

The running sector keeps on growing. Running is trendy and has become a part of mainstream society. Source: Aktiv Laufen

OutDoor 2017 | RUNNING  

Run wild, Run free, Run OutDoors