Page 1


JUNE 18-21, 2017



The OutDoor. Your Business. Your Success. Every year at the world’s trade fair for outdoor sport manufacturers, decision-makers, purchasers and media representatives from all over the world get together to find out the trends and set new ones. What’s more, as a rendezvous for the community, the OutDoor also offers the perfect setting for making new contacts. You, too can benefit from the enormous interest of the national and international trade and present your company on the industry’s Business Platform. This is where the outdoor spirit meets outdoor business!

Urban Fashion at the OutDoor You just can’t imagine urban life or the outdoor market any more without Athleisure Wear or Urban Fashion. In 2017, Urban Lifestyle, which covers many aspects of this growth theme will be a trend topic of this year’s OutDoor. Here international brands have the opportunity to present their new products and services and jointly expand on the term “outdoor”.

LIFESTYLE COLLECTION THE CONCEPT Alongside the general presence of outdoor products, the LIFESTYLE VILLAGE in Hall A6 presents a first-time extra core bundling for the true asphalt adventurers. Here the trade visitors will find all the aspects of latest lifestyle trends at the special market place built just for this purpose. This area will also inlcude meeting aeas. Complete stand package: 175 EUR/qm (price/qm includes stand made from europallets)

THE LOOK Flexible sizes of stands, innovative design, space for creative ideas: here there are no complications, and committed brands have the opportunity of participating quite easily – the ideal entry for gaining a foothold in new markets.

THE PRODUCTS • Clothing • Footwear • Accessoires

Added value – your success • Integration: In a strong outdoor industry network • New markets: Extended network of dealers thanks to the qualified OutDoor clientele • Prominent appearance: Pooled brand competencies on a central platform with a uniform stand concept • Visibility & Outreach: Additional attention via targeted communication measures Make the most of the potential of the OutDoor to “conquer” new ground in an urban environment with your products!


JUNE 18-21, 2017

Your contact If you would like to experience the OutDoor Lifestyle, we look forward to hearing from you!

Stephanie Beiswenger Projektreferentin OutDoor Tel.: +49 7541 708 416 Fax: +49 7541 708 2416 Email:

Messe Friedrichshafen GmbH Neue Messe 1 88046 Friedrichshafen Tel.: + 49 7541 708 -0


Urban Fashion auf der OutDoor 2017