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JHB

Tel: +27 11 484 9411 Fax: +27 86 520 4510

Ground Floor, Harrow Court 2, Isle of Houghton, 11 Boundary Road, Houghton, Johannesburg. South Africa. E-Mail: sales@merloni.co.za www.merloni.co.za

Design Brief A successful brand always starts with a good Design Brief. The more information you can give us, about your company, your market, your competition and your aims for your brand, the better we can assess your project. This questionnaire will provide us with insight to your company and also ensures that we do not miss out any vital elements. The key is detail! Be prepared to concentrate as it is an intensive document. Remember, success is built on strategy and planning. Once you have completed this form, please save it and email it as an attachment to: sales@merloni.co.za Alternatively, if you already have a design brief, email it to us. We can then schedule a complimentary consultation, followed by a proposal/quote to design and develop your brand. All supplied information is strictly confidential.

Labohlano Trading t/a Merloni Reg No.: 2007/001957/07 Vat No.: 4770246009 Directors: Y A Theba Z Z G Mandela S Arbee A G Moosa Branding | Web design & development | Printing | Online surveying | Online & Mobile Marketing | Fax2Email


JHB

Tel: +27 11 484 9411 Fax: +27 86 520 4510

Ground Floor, Harrow Court 2, Isle of Houghton, 11 Boundary Road, Houghton, Johannesburg. South Africa. E-Mail: sales@merloni.co.za www.merloni.co.za

Company Details Company Name: Website(if exists): Telephone: Fax: Address: Contact person: Direct line: E-Mail:

Background Specifics General Description of your business:

How long have you been in the business: Check all the words that describe your business’s image: Corporate Hi Tech Fun Exclusive Small

Professional Serious Family Expensive Trendy

Friendly Established Big International Bold

What is the mission or vision of your company? What other mediums of marketing or advertising does your company currently use: Radio Banners Promotions Brochures

Television Gifts Competitions Pamphlets

Billboards Magazines Newsletters

Labohlano Trading t/a Merloni Reg No.: 2007/001957/07 Vat No.: 4770246009 Directors: Y A Theba Z Z G Mandela S Arbee A G Moosa Branding | Web design & development | Printing | Online surveying | Online & Mobile Marketing | Fax2Email


JHB

Tel: +27 11 484 9411 Fax: +27 86 520 4510

Ground Floor, Harrow Court 2, Isle of Houghton, 11 Boundary Road, Houghton, Johannesburg. South Africa. E-Mail: sales@merloni.co.za www.merloni.co.za

Your competitors What makes your company better and different from your competitors? List a few of your competitors:

1. 2. 3.

Preferred Colour schemes What colours do you prefer to have in your brand? List a few of your proffered colours:

1. 2. 3. 4.

Target market What type of market does your company sell to? What is their buying capacity: (min-max) When this market visits your website what does your company want to achieve? What information are different customers asking for regularly? What percentage of your turnover is due to new customers? What percentage of these new customers is due to referral? What percentage of your turnovers is existing customers business?

Labohlano Trading t/a Merloni Reg No.: 2007/001957/07 Vat No.: 4770246009 Directors: Y A Theba Z Z G Mandela S Arbee A G Moosa Branding | Web design & development | Printing | Online surveying | Online & Mobile Marketing | Fax2Email


JHB

Tel: +27 11 484 9411 Fax: +27 86 520 4510

Ground Floor, Harrow Court 2, Isle of Houghton, 11 Boundary Road, Houghton, Johannesburg. South Africa. E-Mail: sales@merloni.co.za www.merloni.co.za

Products/Services How many products or services does your company offer? How often does these products or services change? What information of these products or services does your target market require (Specifications/Pictures) ?

What caught my eye A few brand that I have come across and that I liked. 1. 2. 3. 4. 5.

What I didn’t like A few brands that I have come across and there just something about it that I didn’t like. 1. 2. 3. 4. 5.

Labohlano Trading t/a Merloni Reg No.: 2007/001957/07 Vat No.: 4770246009 Directors: Y A Theba Z Z G Mandela S Arbee A G Moosa Branding | Web design & development | Printing | Online surveying | Online & Mobile Marketing | Fax2Email


JHB

Tel: +27 11 484 9411 Fax: +27 86 520 4510

Ground Floor, Harrow Court 2, Isle of Houghton, 11 Boundary Road, Houghton, Johannesburg. South Africa. E-Mail: sales@merloni.co.za www.merloni.co.za

Project details What are the basic goals of this project? What outcome will make this project successful? What outcome will make this project unsuccessful? Who will have the responsibility of approve a concept? Who will have the responsibility of approving the quotation? Who will have the responsilbilty of providing content? Who will have the responsibility of accepting the final delivery? Who will have the responsibility of insuring payment?

A few Brands that we have successful built: (Our complete portfolio is available online @ www.merloni.co.za)

Labohlano Trading t/a Merloni Reg No.: 2007/001957/07 Vat No.: 4770246009 Directors: Y A Theba Z Z G Mandela S Arbee A G Moosa Branding | Web design & development | Printing | Online surveying | Online & Mobile Marketing | Fax2Email


JHB

Tel: +27 11 484 9411 Fax: +27 86 520 4510

Ground Floor, Harrow Court 2, Isle of Houghton, 11 Boundary Road, Houghton, Johannesburg. South Africa. E-Mail: sales@merloni.co.za www.merloni.co.za

Labohlano Trading t/a Merloni Reg No.: 2007/001957/07 Vat No.: 4770246009 Directors: Y A Theba Z Z G Mandela S Arbee A G Moosa Branding | Web design & development | Printing | Online surveying | Online & Mobile Marketing | Fax2Email

Design Brief  
Design Brief  

A document that allows Merloni to gauge a customers design expectations.

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