Look Book and Jewelry Design Branding : Color Stone CMPA 100 - 11 // Final Project Oscar Betancour - Fall 2014
By: Mericia Ramirez C. - SCAD FASM
Taking the third project of the CMPA course into the next level, I decided to use part of my portfolio pieces, already exposed in my web site, and work on the development of a jewelry brand and elaboration of a ﬁrst look book This included the creation of the logo, photo-shoot and editing and ﬁnally the design of the Look Book document to embed it into the former website. This project has the objective to summarize all the skills acquired in this course and use the ﬁnal result as part of professional portfolio.
Project Schedule Week #1 Statement development - research (mood board) - start choosing pictures)
Week #2 Work in intoduction (GIF document) - picture edition - extra photo - shoot for 2 new pieces
Week #3 Final photo - shoot with model- keep editing - look book development embeded it into the website - ďŹ nish GIF as inroduction
The Brand Name:
-gemjewel -cristal color -color stone -jewel stone
Logo Mood Board:
Wasnâ€™t working... - ________-
Logo Description * White: * Magenta / Purple * Lightblue / mint green
Magenta / Purple:
Sophistication - impressive - inspiration Personality Traits of Purple: Inspirational leaders, kindly and just, humanitarians, self-scarifying, visionary, creative, and strong mentally. Mixed with other colors: The use of Greens and purple can be a striking combination in deep or bright jewel tones or use lighter shades for a cheerful, springlike feel.
Light Blues/ Mint Tones Meaning :
patience - intuition - inspiration - productive - communication - creativity - appreciation of music and the arts calming - freshness Green tones are the colors of balance Facts about blue tones: Wondrous, heavenly blue soars above us. Look to it for peace, hope, and inspiration. Blue is the color of the mind and is essentially soothing; it affects us mentally, rather than the physical reaction we have to red.
Silver/ Gray Meaning:
youth - freshness, - newness - oneness/ identity White is the perfect color; for it is all colors, in perfect balance and harmony. Mixed with other colors: White can make dark or light reds, blues, and greens look brighter, more prominent.
Font Type: Breamcatcher
Look Book and Jewelry Design Branding : Color Stone SCAD student - FASM Mericia Ramirez C. - SCAD FASM CMPA 100 Final - Project #4
process book - jewelry line look book