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Welcome serious anglers, couples & children, to come along for fishing! NO FISH...NO PAY! (GuARANTEED) • Walleye • Bass • Crappie • Perch • Trout • Panfish • Northern Pike (Musky not guaranteed!)

Service Includes:

Call Now to Reserve Your Guided Vacation with John Andrew!

• Pick-up and drop-off • All equipment provided (bait extra) • Fully equipped 2011 Lund Boat, 20ft, 10” pro guide series • 2011 Mercury Tiller control 125 OptiMax. Wilderness canoe and boat fishing. • Box lunch–$10/person with homemade bread, deli sliced meats & cheeses or fresh fish shore lunch–$15/person with baked beans, corn, potatoes & onions.

Full Day – $230 • Half Day – $165 Bait extra–receipt provided

Winter Escape! Offering Snowmobile trail guiding, day and overnight. Ice Fishing Service Includes: 10 permanent, wood insulated & heated ice houses (all fishing equipment included), 3 snowmobiles & Two 4-wheelers for guiding & ice house transportation. Full Day – $180 • Half Day – $140 Bait extra–receipt provided Guide–John Andrew Licensed and Insured. 37 Years Fishing Experience. 2 Fresh Water Fishing World Records and 3 Outstanding Angling Achievement Awards documented at the National Freshwater Fishing Hall of Fame in Hayward, WI.

Daily Guided Hunting Trips: Duck • Grouse • Snowshoe hare • Deer

715-892-3020 or 715-686-2012

WelCome to meRCeR, Wi


Home of the Turtle-Flambeau Flowage

Discover the beauty and allure of the Northwoods of Wisconsin firsthand when you visit Mercer. Truly a four-season playground, Mercer is home to the famed Turtle-Flambeau Flowage and is known as the Loon Capital of the World.

streams!). Like to swing? Hit the local 9-hole golf course or try a round at the miniature golf course. Got a snowmobile or ATV? There are over 250 miles of ATV trails and nearly 500 miles of snowmobile trails.

From the beautiful lupines that bloom in profusion here in the spring, to the endless summer days of boating, camping and fishing, to the fall ATV rally and some of the best snowmobiling and cross-country skiing on the planet, there’s a season for you to enjoy.

Got a thirst or the hunger pangs? Our restaurants, taverns and roadhouses serve traditional and craft brews cold, along with quick eats and serious dining on sizzling steaks or Friday night fish fry. Got a sense of adventure? Fifteen waterfalls in the area and nearly 378,000 acres of forestland for hunting and recreation await your compass or GPS.

We have a bit of history behind us, and much more ahead. Much of yesterday was built on our reputation as a getaway for folks in Chicago and elsewhere. Did we mention that the Capone brothers sought out our solitude in the 1930s? Today, Mercer is still a place to escape from the stresses and countless commitments that beguile families. The pace of life here is relaxed. There’s time to enjoy the outdoors and spend time together as a family. Magnificent white and red pines sway in harmony with the summer breezes. Oh sure, there’s a little excitement here and there. Such as when a 30-pound musky slams your bait. Or when a 12-point buck crosses your path. Or when your child wins the famed Mercer Loon Calling Contest! Got a fishing boat, kayak or canoe? We have lots of water – over 200 lakes in a 20-mile radius (and 300 miles of trout

Got a camera? Strike a pose next to the giant loon statue, Claire d’ Loon, found at the Chamber office. Eagles, ospreys, bears, wolves, porkies, raccoons, and white-tailed deer are some of the other forest neighbors. Got a need to shop? Our shops are small, quaint, unique and personable. Most likely, the owner will be the person saying “Hi” or “Welcome” as you walk through the front door. If this sounds like the place and activities your family wants to experience, contact us for more information. Enjoy your stay! Tina Brunell, Administrator Mercer Area Chamber of Commerce • 715-476-2389


Welcome to mercer – the true outdoors

iNdex ANd RelAted iNFoRmAtioN

iNdex & RelAted iNFoRmAtioN


Photo by Dean S. Acheson

You’ll find it all in mercer

index Welcome .........................................................................................1 Index & Related Information.....................................................2 Calendar of Events......................................................................3 Mercer History ..............................................................................4 Mercer Depot.................................................................................5 ATV Trail System ..........................................................................6 MECCA Trails ...............................................................................7 Snowmobiling ...............................................................................8 Area Waterfalls.............................................................................9 Turtle-Flambeau Flowage .......................................................10 Fish Species .................................................................................11 Area Lakes ...................................................................................12 Exotic Invasive Protection ........................................................13 Area Map .....................................................................................14 Registered Calendar of Events...............................................15 Event Registration Form ...........................................................16 Directory Resorts/Cabins .......................................................................17 Resorts/Cabins/Motels/Condos.........................................18 Motels/Condos/Campgrounds/Restaurants & Taverns....19 Restaurants & Taverns/Businesses & Services ...................20 Businesses & Services...........................................................21 Businesses & Services/Outdoor Guides & Bait/Tackle .....22 Real Estate/Churches/Town Directory.............................23 Lodging Chart.............................................................................24 Accommodations .......................................................................25 Accommodations .......................................................................26 Accommodations .......................................................................27 Accommodations .......................................................................28 Accommodations .......................................................................29 Dining Establishments..............................................................30 Dining/Real Estate.....................................................................31 Medical Services .......................................................................32 General Services........................................................................33 General Services........................................................................34 General Services/Retail ...........................................................35 Recreation–Rentals, Sales & Service ....................................36

Set in the natural Beauty & serenity of the true Northwoods Over 200 lakes in a 20-mile radius. Over 125,000 acres of clean waters teeming with game fish. Nearly 300 miles of trout streams. Includes the world-famous Turtle-Flambeau Flowage, home of bass, walleye, northern, crappies, perch, scrappy bluegills and explosive musky. 377,900 acres of forestland. Sand beaches, cool forests, sun filled days and brisk nights. Boating, swimming, hiking, biking, water skiing, cross-country skiing, snowshoeing, snowmobiling, ATVing, hunting, fishing, archery, golfing and pure nature.

For more information, write or call: Mercer Area Chamber of Commerce 5150N Hwy 51 • Mercer, WI 54547 (715) 476-2389 • Fax (715) 476-2389 For winter snowmobile conditions call: (715) 476-SNOW (7669) Website: E-mail:

This publication was published by Assured Publications/Assured Publishing, Ltd. 1-800-353-4511, for and under the direction of the Mercer Chamber of Commerce. All rights reserved by Assured for Mercer Chamber of Commerce.

Come have your photograph taken with “Claire d’ loon,” the world’s largest loon, located in Mercer, WI, the “loon Capital.” How much does a 16-foot loon weigh? The Mercer Loon, which made its debut on May 22, 1981, weighs approximately 2000 pounds. It was erected at the location of the Mercer Area Chamber of Commerce building to emphasize Mercer’s claim as the “Loon Capital.” Mercer, ©1981. • 715-476-2389

CAleNdAR oF eVeNts


Contact us for more information on times and locations at JANuARY Sat. January 8 • Lioness Chili Cookoff. Sat. - Sun., January 8-9 • Iron County Pursuit Cross-Country Ski Race. Sat. January 15 • Sno-Goers Winter Blast. Sat. January 22 • Sno-Goers All-You-Can-Eat Cookout.

Sat. January 29 • Justin Donner Ice Fishing Tournament. • MECCA Candlelight Ski. FeBRuARY Saturday, February 19 • Sno-Goers All-You-Can-Eat Breakfast • Mercer Lions Ice Fishing Jamboree • Cross County Snowmobile Race

Saturday, February 26 • Turtle-Flambeau Flowage Ice Fishing Contest. mAY Thursday - Monday, May 26-30 • 26th Annual Memorial Weekend ATV Rally.

AuGust Tuesday, August 2 • Night Before Loon Day Street Dance, downtown Mercer.

JuNe Saturday, June 11 • 5th Annual Lupine Junefest. Bike tour; 10, 26, 28 & 50 miles, photography contest, art/craft show, food, music and fun for the whole family. Saturday, June 25 • Annual Town Wide Rummage Sales in Mercer. Great treasures to be found! • Lion’s Spaghetti Feed. JulY Monday, July 4 • Mercer's 4th of July Celebration with the best fireworks display in the north. Parade through downtown followed by a full day of fun at the park with kids games, food, arts/crafts, live music and fireworks at dusk. Monday, July 4 • Run for a Vet Fundraiser. 5K run or 1 mile walk to support our heros. Friday - Monday, July 29-31 • Northwoods Summer Art Tour Sunday, July 17 • Consignment Auction at the Community Center Saturday, July 23 • Mercer Customer Appreciation Night. Free music, food & refreshments downtown 7-11 P.M. Saturday, July 30 • Mercer Garden Tour.

oCtoBeR Thursday-Sunday, October 6-9 • Pumpkin Run ATV Rally. Beautiful fall riding, poker run, games and more!

Wednesday, August 3 • 31st Annual Mercer Loon Day Art & Craft Show. From 9:00 A.M. to 4:00 P.M., over 250 arts and crafts exhibits with colorful displays and enticing commodi ties. Live music is played in town, raffles are held at local businesses, and vendors offer food and refreshments, along side sidewalk bake sales hosted by local organizations. World Famous Loon Calling Contest. Thursday & Friday, August 4-5 • Mercer Library Book Sale at the Community Center Saturday, August 13 • Turtle-Flambeau Flowage Pig & Corn Roast & Karaoke. Saturday, August 20 • Mercer Lions/Lioness BBQ at Carow Park from 11AM-7PM. Saturday, August 27 • Mercer Ambulance Steak Feed Fundraiser. septemBeR Saturday-Monday, Sept. 3-5 • Turtle-Flambeau Flowage Musky Rodeo. Saturday Sept. 24 • Mercer Library Fall Celebration. Wine & hor d’oeurves with auctions and raffles. At the Mercer Community Center. • 715-476-2389

Friday, October 28 • Mercer Town Trick or Treat Loons & Goons Night. Everyone dresses up, kids and adults alike, trick or treating–sales, parties and more from 3:30 6 P.M. Aunt Esther’s Attic Pet Costume Parade at 5 PM.

deCemBeR Saturday, December 2 • Mercer Retail Business Holiday Kickoff 10AM-5PM, starting w/wreathing of Claire d’loon at 9:30AM accompanied by Christmas carols. Sunday, December 3 • Mercer Community Christmas. Santa comes to town!

CAleNdAR oF eVeNts

2011 Calendar of events

histoRY oF meRCeR

history of mercer’s Beginnings

Photo by Dean S. Acheson

histoRY oF meRCeR


Located On a Peninsula Between Three Lakes Among the first settlers of the Mercer area were a band of Ojibwa who established a summer camp near what is now Carow Park, where they grew corn and potatoes. As early as 1806, voyagers, geologists, and explorers traveled through Mercer along the Flambeau Trail, as they made their way from La Pointe to Lac du Flambeau. Mercer’s location, on a peninsula between three lakes, allowed the first water passage for these travelers after portaging from Lake Superior, and provided a route to the Six Pause Portage, by which they accessed the Manitowish River, a vital route that provided access to Lac du Flambeau and the Mississippi watershed. The original Mercer School building was erected in 1894, the same year that the first train arrived in Mercer, ushering in early settlers, roads, mills, stores and businesses. Early Mercer resorts and summer camps, like Camp Keewatin, Camp Nokomis Girl’s Camp and Camp Roosevelt, welcomed vacationers who traveled north on the Milwaukee Lake Shore and Western Railroad to spend their summers in the Northwoods. Seasoned residents tell astonishing stories of Mercer’s early establishment. From moving north with the entire household and livestock traveling in the same boxcar, to walking miles into town on snowshoes for supplies during the winter, to men shoveling snow before snowplows pulled by five-horse teams could get through, Mercer’s early resi-

dents faced many trying experiences. As lumbering flourished in the forests of northern Wisconsin, so did Mercer’s economy, helping to establish the town as a thriving community. In later years, as the lumbering industry declined, Mercer evolved into a popular vacation town for city dwellers who wished to escape the cluttered lifestyles of the city, to enjoy fishing, hunting, and the natural beauty that Mercer provides. In 1990, when the Department of Natural Resources purchased the Turtle-Flambeau Flowage, Mercer’s woodland and lake country environment began to draw more tourists and second homeowners, and it continues to grow in tourism. Today, Mercer continues to be renowned for the natural and cultural beauty of its surroundings, and the community offers quiet, tension-free lifestyles for all ages. • 715-476-2389

the meRCeR depot


explore history of the Northwoods at the mercer depot Fascinating Collection of Railroad Memorabilia

You can’t miss the Mercer Depot – a bright red Soo Line caboose marks its location just east of the main street in Mercer. Owned and operated by the Mercer Area Historical Society, the Mercer Depot houses a fascinating collection of railroad memorabilia and is the Historical Society’s headquarters. Adjacent to both is the original Mercer jail, a one-room schoolhouse and a barbershop.

reminders of the past, including one of the first outboard motors, railroad memorabilia, old kitchen stove together with kitchen utensils, old logging equipment, and much more. Historical photographs of the area open a window to the past when logging was king.

The Mercer Depot is the only remaining wooden rail depot in Iron County. It represents the period when travel by rail replaced travel via the Flambeau Trail when the first passenger train reached Mercer. The depot has been restored to its turn-ofthe-century charm. Visitors will be fascinated by the many

The Museum sells several books including, “Mercer Remembers,” “Mercer Oxbow” and “Rooted in Resources.” A video and CDs on “Six Paws” traces Native people’s route through the area.

The Soo Line caboose has been lovingly restored. Trainmen used the caboose for eating and sleeping during their long trips. One of the beds is located in the upstairs portion of the caboose. A potbelly stove kept the cold at bay. The original Mercer jail housed prisoners in three separate cells. Reed-thin mattresses provided little comfort to those lodged overnight, though. The Historical Society has also fully restored the town’s original barbershop, complete with barber chair.

The Museum, 5278 N. Lakeview Ave., is open weekends from Memorial Day weekend until the last weekend in June, and then Mon-Sat until about October 15. Hours are 10-2 with free admission. For more information call Peg Brunner at (715) 476-2714.

Photo by Dean S. Acheson

Photo by Dean S. Acheson • 715-476-2389

the meRCeR depot

Photo by Dean S. Acheson

AtV tRAil sYstem

Photo by Dean S. Acheson

AtV tRAil sYstem


Photo by Dean S. Acheson

explore the Region on Your AtV/utV 250 Miles of Scenic, Breathtaking Trails

Iron County is home to the largest All Terrain Vehicle trail system in Wisconsin, with over 250 miles of picturesque and demanding trails, most of which branch out from Mercer. During the winter, ATVs are welcome on most Iron County snowmobile trails. (Look for both ATV and Snowmobile signs.) ATVs are allowed on the snowmobile trails only as long as the average daily temperature is less than 30 degrees. Utility Terrain Vehicles may use the ATV/Snowmobile trails in spring, summer and fall only.

These inviting and scenic routes and trails run through Pine Lake and into Hurley, bringing riders to Potato River Falls in Upson, the spectacular Rock Cut Gorge along Trail 2 (Iron Horse Trail), to Saxon Harbor on the shore of Lake Superior, and into Manitowish along the beautiful Turtle-Flambeau Flowage. Mercer area businesses offer excellent lodging and dining opportunities along with a variety of friendly pit stops that supply food, beverages and gas. Day-trippers may park their vehicles/trailers at the following locations (for the day only): Oneida Sales (by the storage units) on the corner of 5th Avenue and Silver Street in Hurley; Frontier Bar & Campground on Hwy. 2 West in Saxon (small fee); Sidekick’s Bar & Restaurant on Hwy. 77 in Iron Belt; Squeak’s Bar & Restaurant on Hwy. 77 in Pence; Yukon Inn on Hwy. 51 in Oma; just off Railroad Street in Mercer (next to trail and pine trees). Mercer partners with Hurley to sponsor two major ATV rallies each year – the Memorial Rally & ATV Parade of Flags, held during the long Memorial Day weekend, and the Pumpkin Run, held during the Columbus Day weekend. Several years ago Iron County claimed the world record for the most number of ATVs in a single parade – some 900 machines! The ATV rallies include poker runs, mud pit, music, prizes, food and lots of fun. Scenic areas include waterfalls, breathtaking views of Lake Superior, the Penokee Mountains and much more. Request an ATV trail system map from the Mercer Area Chamber of Commerce. Remember, Wisconsin law requires those who use the state ATV trails to display either Wisconsin registration or an ATV trail pass. Please stay on marked trails and respect private property. • 715-476-2389

meCCA tRAils

7 meCCA tRAils

meCCA trails used Year Around

Hiking, Biking & Cross-Country Skiing Here’s the skinny on your next cross-country skiing and mountain bike adventure – the beautiful MECCA multi-use trails located just south of Mercer. During winter, the MECCA Cross-Country Association grooms 28 kilometers of trails for skating and classical skiing. Tandem grooming is accomplished with a TidTech G-2 groomer and an older groomer after each snowfall and before each weekend, as conditions allow. The trails traverse a combination of state, county, town and private lands. The varied terrain includes open wetlands to aspen and pine plantations, providing an exhilarating and peaceful Northwood’s experience. The signed trails are suited for both beginners and advanced skiers. Snowshoeing, hiking and dogs are allowed only on the untracked (skating) portions of the trail. The trails are also open for hiking and mountain biking in the spring, summer and autumn. Each January, the trails host the second half of the Iron County Pursuit, a two-day ski race that begins in Montreal. The club also hosts a candlelight ski, usually on the last Saturday of January, starting at the Little Turtle Trailhead. The club holds several fund-raising events during the year. Proceeds go toward trail maintenance, purchase of grooming equipment and cabin maintenance. A charming 24 x 24-foot log cabin south of Mercer offers a changing room, portable toilet, sitting area and waxing bench. In-floor heat and a wood stove will warm you quickly. Hot beverages, cookies and water available for purchase. The cabin is usually open from 8 a.m. to 7 p.m. during the ski season. At the midway point next to the Little Turtle River is a small shack heated with a woodstove. Feel free to build a fire. Suggested daily trail use donations: $5 per adult, $2 per child. Annual ($20 single, $35 family) also available. Contact Tim Fitzgerald, (715) 476-2399 for details.

Send membership dues to MECCA Cross-Country Ski Club, P.O. Box 76, Mercer, WI 54547. Contact the Mercer Area Chamber of Commerce for a FREE trail map.

directions Little Turtle Trailhead – Take US Hwy. 51 to County Hwy. FF (about 1 mile north of Mercer). Take FF west about 1 mile to Popko’s Circle East. Take Popko’s Circle East south almost 2 miles to Joe’s Shack Road. Take Joe’s Shack Road east to Little Turtle Waterfowl Management Area. Close access to easy trails of Otter, Voss Lake, Bluebird, and Osprey. Cabin Trailhead – Take US 51 to Beachway Drive (near the Great Northern Photos by Dean S. Acheson Motel and across the highway). Beachway Drive to Mercer Lake Circle, then to Fierick Road, continue south and follow the signs. Parking for about 20 vehicles. • 715-476-2389




Photos by Dean S. Acheson

snowmobiling in Wisconsin’s sNoW CApitAl 450 Miles of Groomed and Signed Trails

The snowmobiling fraternity may not always agree on which sled manufacturer can run circles around the other, but they all agree that Mercer and the rest of Iron County have excellent snowmobile trails, beautiful scenery to enjoy, ample snowfall for smooth riding, and lots of trail amenities including sled rentals and service. With more than 450 miles of groomed and signed trails, 200 inches of snowfall during the snowmobiling season and comfortable lodging – including many facilities where you can hop onto your sled right from the front door – the stage is set for yet another great snowmobiling season. Mercer and the surrounding area have you covered when it comes to friendly pit stops. You will find our local businesses go the extra mile to provide outstanding services including, food, beverages and gas. This area has trails radiating in all directions for riders to enjoy. Among favorite routes is Corridor 8, which travels west of Mercer past Lake of the Falls scenic area and the Turtle-Flambeau Flowage. The well-groomed trail meanders through beautiful woods on its way towards Ashland County. Nature lovers will enjoy Trail 19 as it winds through the Northern Highland-American Legion State Forest south to Manitowish – the scenery is outstanding! The Mercer Sno-Goers Snowmobile Club maintains and grooms over 200 miles of state-funded trails in the southern part of Iron County. Their mission statement is “Making the best trails better.” Among their projects this year was to widen more trails, thus making them safer and keeping them in better shape longer because it spreads out the traffic. They remind riders to observe the nighttime speed limit of 55 mph on snowmobile trails. This active club sponsors a number of events throughout the year, including Winter Blast each January. Hop onto their website: for more information. And remember to Ride Safe! • 715-476-2389



under the magical spell of Waterfalls Waterfalls in the Area and Beyond

Whether they thunder, gurgle or whisper, each of the waterfalls in Iron County is a perfect choice for a visit no matter what the calendar says, as each season imparts its own special brand of beauty on the tumbling water. Spring snowmelt and rain swell a few of these waterfalls to near Niagara Falls proportions. Summer brings hikers who become waders (small falls only!), followed by autumn when the waterfalls are framed by the glorious leaf colors, and finally, winter approaches and breathes frosty beauty onto the landscape. Some of the waterfalls are easily accessible; others are located off the beaten path. These are natural areas, so use caution and watch for slippery slopes and stones. Enjoy the falls from a safe distance. Don’t forget to bring a camera to share images of the waterfalls with friends and family! Check with the Mercer Chamber of Commerce for maps and books about the waterfalls in the area and beyond. potato River Falls – 90 feet Potato River (Gurney Area) Head south from U.S. 2 on Hwy. 169, 2.8 miles (through Town of Gurney). Turn west on Potato River Falls Road, continue for 1.5 miles. Town Park with rustic picnic campsites available. peterson Falls – 35 feet East Branch Montreal River (Hurley Area). Take U.S. 2 west of Hurley for .6 miles to gravel road at Ero Nasi Construction sign. Continue for 3 miles and park at small turnaround. Follow foot path located on north side of parking area, 1/4 mile walk to falls. upson Falls – 18 feet Potato River (Upson Area) Take Hwy. 77 west from Hurley into Upson. Turn north at Upson Town Park sign, then left at end of street. After crossing the river, turn left into Upson Town Park. Camping and picnic area available. Gile Falls – 15 feet West Branch Montreal River (Gile Area). Head west on Hwy. 77 from Hurley, into Montreal. Turn left on Kokogan, then right onto Gile Falls Street. Proceed on street to overlook of falls. shay’s dam Falls – 15 feet Turtle River (Mercer Area). Head east on County J in Mercer for 2.5 miles. Turn north (left) on Beaver Lodge Circle. Proceed 3.6 miles, passing Beaver Lake

Road. Turn east (right) on Fisher Lake Road 1.2 miles to small side road on the left leading to Shay’s Dam. Watch for “Shay’s Dam” sign. Park with picnic area available. Kimball Falls – 10 feet West Branch Montreal River (Hurley area). West out of Hurley on U.S. 2 for 3 miles, turn south (left) on Park Road and continue .2 miles. Turn west (right) on Town Park Road. Cross the one lane bridge to enter the park just below the falls. Other scenic rapids and riffles are upstream. Picnic area and pavilion available. lake of the Falls – 10 feet Turtle River (Mercer-Turtle Flambeau Flowage Area). North from Mercer on U.S. 51 for 1.4 miles. Turn west (left) on Hwy. FF and proceed 5.2 miles. Turn left at Iron County Park/Lake of the Falls sign. Picnic and rustic camping facilities, boat landing with access to Turtle-Flambeau Flowage via Turtle River. Foster Falls – 25 feet Potato River (north of Upson). North from Upson on Highway 122 for 5 miles. Turn west ( left) on Sullivan Road and proceed 2 miles to the river and falls. spring Camp Falls – West branch, Montreal River. Heading south from Hurley on Hwy. 51, travel 4 1/2 miles. Turn right (west) on County Hwy. C. About 1 1/2 miles west, the county road turns sharply north-don’t take that. Continue forward on the gravel road. In about a mile turn south, following East Branch Rd. about another 3 miles. When East Branch forks, continue right about 1 mile. Follow rustic path signs. Rouse Falls – Travel west from Upson about 2 1/2 miles on Hwy. 77. Take a right on Casey Sag Rd. One mile north of Hwy. 77 on Casey Sag Rd. near the rustic trail on the west. Then it is about a 3/4 mile hike. Wren Falls – Tyler Forks River. About 5 1/2 miles south of US 2 on Hwy. 169. Take a left (east) turn on Vogues Rd. Follow the gravel road for 3 1/2 miles until a hairpin turn. Take the center road for about 1 mile where the road forks. From there hike up the hill to a primitive campsite above the north side of the falls. • 715-476-2389


Photo by Dean S. Acheson

tuRtle–FlAmBeAu FloWAGe

tuRtle-FlAmBeAu FloWAGe


turtle-Flambeau scenic Waters Area A Beacon for Nature Lovers

The Turtle-Flambeau Scenic Waters Area encompasses the 14,000-acre Turtle-Flambeau Flowage. The flowage near Mercer enjoys a sterling reputation throughout the Midwest as a top producer of trophy walleye, bass and muskies. The flowage has long been a favorite of paddlers, campers and wildlife watchers. In addition to paddling the flowage, many canoeists and kayakers continue their adventure on the north fork of the famous Flambeau River, which exits the Turtle-Flambeau and travels for 26 miles to Park Falls. The flowage came into existence in 1926 when the Chippewa and Flambeau Improvement Company built a dam on the Flambeau River to capture the energy of that river. The project topped 16 small lakes and flooded more than 14,000 acres at that time. There are 195 islands and 114 miles of winding shoreline of which 95% is in public ownership. In 1992, the Turtle-Flambeau was officially designated a protected wilderness area, ensuring its rugged beauty and unspoiled wild character would be enjoyed by generations to come. There are 60 remote campsites accessible by water only and available on a first-come, first-serve basis. There is no registration or fee for use of the sites. 6 additional sites on Big Island are available by reservation only for groups of 7-15 people. These six sites are available from April 15-October 31 for a fee. Reservations can be made through the DNR website at Contact the Mercer Ranger Station at (715) 476-2240 or 715-476-7846 for a map of their locations. On the west side of the flowage is Lake of the Falls Campgrounds and the site of an old fish hatchery. The Turtle River enters the flowage at this point. Picnic facilities are available. Daily park use and camping permits required.

The flowage is maintained for hydro-electric production so lake levels will rise and fall according to rainfall and the needs of the hydro-electric plant. The flowage has countless stumps, logs and shallow rock bars so extreme caution is required in many areas. A good map is essential for those unfamiliar with the flowage. There are six boat access sites on the flowage, including the Springstead Landing, which can accommodate 75 vehicles. Located 6 miles from Mercer: Take County Hwy. FF from Mercer. • 715-476-2389

Fish speCies


popular Fish species in mercer lakes You’re Sure to Catch One of These!

largemouth Bass – Largemouth bass will bite on almost anything. They can be caught on minnows, worms, or other live bait, plus poppers or streamers presented with a fly rod, or plugs thrown from a casting or spinning rod. Because the bass is usually associated with weeds, a weedless bait will often be necessary. Best fishing times are early morning and evening during the warm months. Bass like warm water and warm weather. Few bite in the winter. perch – Yellow perch are primarily bottom feeders with a slow deliberate bite. They eat almost anything, but prefer minnows, insect larvae, plankton, and worms. Tackle may range from a simple handline or a fly rod in summer to a short, whippy, jigging rod in winter. Because perch prefer cooler water, the best fishing is usually in deep water. Crappie – Crappie is considered an excellent game fish when taken on light tackle. Extreme care must be taken in landing these fish because their mouths are very tender. The best baits are small minnows, small maribou-covered jigs, plastic minnows, or small streamer flies cast along the outer edges of weed beds. The crappie lies in weed beds in deep water during the day and bite best in early morning or toward evening. In summer, with the abundance of small fish for feed, they are more difficult to catch. Small minnows and plastics are used as bait in winter. Bluegill – Plain garden worms are the favorite bait for bluegills, but they can be caught on a number of different types of lures. The fly fisher can have fun with poppers, especially in spring and early summer, when nests are concentrated in shallow water. Most large bluegills are taken in deep water during the summer months by drifting with the wind using worms. Wintertime jigging in the weed beds with grubs or mousies on ice jigs also produce excellent results.

muskellunge – The natural home for the musky is in the northern lakes and rivers. It is a solitary fish and lurks in weed beds or other protective cover. Anglers usually have the best luck fishing during the daytime. Large plugs, spoons, and bucktails are the best artificial baits. A live fish bait 10-12 inches long is also good. Northern pike – Unlike other common species of game fish, northern pike are most active when the water is cool. The northern pike is quite accommodating to anglers, biting best during the daylight hours. Being a predator, northerns prefer live fish baits, and wobbling spoons. They are a favorite target of ice fisherman with tip-ups. Walleye – The walleye is one of the most highly prized game fishes in Wisconsin. Thousands are caught each year during their spring spawning runs. Walleyes are primarily minnow feeders, but leeches, small bullheads, nightcrawlers, and various small plugs are favorite baits. In clear waters, walleyes usually stay in deeper areas during the day, moving into the shallows at night. In more turbid waters, they can be caught throughout the day. The large, unusual eyes of the walleye are designed to help them easily find their prey. trout – Lake trout are often referred to as the “Bread and Butter” fish of the trolling fisherman. This method of fishing is definitely the best way to land these prize fish, accounting for 95% of the total lake trout catch. To catch lake trout, lures should be trolled at 80 or more feet. Baits most often used are dodger and fly combinations, plugs, and spoons. Trolling produces good returns on lake trout from May to October, starting closer to shore in the spring and moving offshore to deeper water as the water temperature increases. • 715-476-2389

Fish speCies

Photo by Dean S. Acheson

AReA lAKes

mercer Area lakes

The Mercer Area is a Natural for Fishing, Paddling & Water Sports

Or, to the day when the two of you were wind drifting for walleyes and hooked the same musky on Pine Lake just north of Mercer. You, the local fisherman, tugged one way, and your Madison partner reeled in the other direction. The two of you laughed yourselves silly until the situation unraveled itself. “I hooked him first,” you said after carefully netting the 36-incher. “No, come on, I did,” joked your partner. The two of you released the muskie together. We invite all anglers – fishing buddies and families – to explore these exceptional bodies of water and make fond memories for a lifetime. Each is unique and offers excellent opportunities to bring back the makings of a fish fry to the cabin or a trophy fish to be mounted. Plenty of fresh bait and a variety of tackle, along with helpful advice from the folks who fish for a living, can be found here. Hook up with a guide or explore on your own. When “hard water” arrives, break out the ice fishing tackle and have a ball. The Mercer area is a natural for kayaking, canoeing and other water sports, too. Clear skies, fresh air and serenity are yours to enjoy. Abundant wildlife such as loons, eagles, and white-tailed deer are everyday occurrences.

here’s a sampling of area lakes to whet your appetite: • san domingo lake – Located in the east central portion of the Mercer area, just off Hwy. 51 with a private landing. Just 39 acres but 20 feet deep with northern pike, largemouth bass and panfish. • French lake – Located in the Springstead area, just north of Hwy. 182, 92 acres and 16 feet deep. Musky, walleye, bass and panfish. • little martha lake – No public landing, so you will need to be a lodging guest on this private lake located in the north central area of Mercer. Musky, northern, largemouth bass and panfish are very abundant. • pike lake – Located in the central portion of Mercer with a private landing available. At 194 acres and some 80 feet deep, it

hosts musky, walleye, northern, bass and panfish. • Grand portage lake – Also known as Tank Lake, the 144acre lake is located in central Mercer with a public boat landing. Roaming the lake are walleye, musky, northern, bass and panfish. • mercer lake – Located in the Northwestern part of the Mercer area with a public boat landing. It is 184 acres and 24 feet deep. The species of fish include musky, northern pike, walleye, smallmouth bass and panfish. • spider lake – Located in the north central portion of the Mercer area, just east of Hwy. H, access is by a public boat landing. Score big with musky, northern pike, walleye, smallmouth bass and panfish. • Fisher lake – One of three lakes of the Turtle River Chain of Lakes, 420 acres and 25 feet deep. Musky, northern pike, walleye, largemouth bass and panfish. Located in the east central portion of Mercer area, east of Hwy. H. • lake of the Falls – Located in the western portion of the Mercer area, just north of Hwy. FF. At 338 acres and 23 feet deep, it has plenty of room for northern pike, walleye, musky, smallmouth bass and panfish to roam. • Boot lake – Located in the Springstead area north of Hwy. 182, 180 acres and 16 feet deep. Musky, northern pike, walleye, bass and panfish. • turtle-Flambeau Flowage – Located in the southern portion of the Mercer area, north of Hwy. 182 and off Hwy. FF with access from six public boat landings. A massive 19,000 acres and a maximum depth of 50 feet, it offers anglers and wildlife watchers a near “Canadian” wilderness experience close to home. Musky, northern pike, smallmouth bass, walleye and panfish. • 715-476-2389


Months, even years, after you’ve fished the waters of the Mercer area, you’ll find yourself drifting back to the day when you and your fishing partner limited out on walleyes in the morning and spent the afternoon chasing slab-size crappies in the back bays of the pristine Turtle-Flambeau Flowage.

Photo by Dean S. Ach

AReA lAKes


exotiC iNVAsiVe pRoteCtioN

Introduction of non-native species is not a new phenomenon. Some non-native species—like Eurasian water milfoil and carp—become invasive in new environments. But the introduction of AIS into a lake does not necessarily mean the destruction of the lake. Wisconsin has many invasive species at different stages of colonization. And more invasive species are on the horizon. Our scientific understanding of strategies for prevention, containment, and management is still evolving. A strategic combination over time of volunteer effort, continuing scientific research, legislation, funding, administrative rules, county ordinances, prevention programs, and educational efforts are all necessary to make progress on AIS.

Boaters can take simple steps to prevent transportation of Ais from lake to lake by:

• Inspecting and remove aquatic plants, animals, and mud from boat, trailer, and equipment before leaving the landing. • Draining all water from boat, motor, live wells, bilge, bait buckets and other containers before leaving the landing. • Icing your catch; don’t leave landing with any live fish, bait, or fish eggs. • Disposing of unused bait in trash, not in the water or on land. • Rinsing boat and equipment with hot or high pressure water OR dry boat for at least five days.


uR pRoteCt o s AReA lAKe iV s e FRom iNVA speCies!

Prevention is the most cost effective and “easiest” way to deal with AIS. Constant vigilance by citizen volunteers, training on identification of invasive species, and education campaigns can be effective over time. The dedication of citizen volunteers conducting boater education programs like Clean Boats, Clean Waters has led to many citizens taking simple preventative steps when boating and fishing. AIS monitoring and aquatic plant management surveys—often commissioned by lake groups and funded by DNR lake grants—has greatly increased local knowledge about the presence/absence of AIS in lakes. This is critical information to have in the event that an invasive species is discovered in the lake, as it can help quickly assess the extent of the problem and guide lake managers on treatment options.

In an effort to prevent invasives and enable quick action to control or eradicate infestations, the Wisconsin Department of Natural Resources has established:

Chapter NR 40–Wisconsin’s invasive species identification, Classification and Control Rule

Chapter NR 40 regulates the transport, transfer, possession of many listed species of exotic plants and animals. The Chapter NR 40 Rule and Invasive Species list can be viewed at • 715-476-2389

13 exotiC iNVAsiVe pReVeNtioN

Aquatic invasive species (Ais)—which include plants, animals, and viruses—are a serious challenge for our lakes. Lake associations, lake districts, and individual waterfront property owners are rightfully concerned about the potential impact that invasive species can have on lake ecosystems and recreation. Many groups are investing private (and state) dollars into treating waters for invasives like Eurasian water milfoil, curly leaf pondweed, and carp. Many lake groups are participating in public education campaigns (like Clean Boats, Clean Waters) to encourage boaters to take simple steps to prevent the spread of AIS. Others are organizing volunteers to conduct AIS monitoring.

AReA mAp

AReA mAp


Photo by Dean S. Acheson

Photos by Dean S. Acheson • 715-476-2389

ReGisteRed CAleNdAR oF eVeNts

ReGisteR NoW FoR All these GReAt eVeNts!

For more information or online registration log onto our website thursday, may 26 - monday, may 30, 2011––AtV RAllY

June 11, 2011--lupine Junefest

The 5th Annual Bike Tour 10 • 26 • 28 • 50-Miles to view the fabulous scenery during the blooming of the Lupines. Other activities taking place throughout the day include a photo contest, arts and crafts show, silent auctions, music, food, beverages and FUN! Register in advance or online at Registration includes a T-shirt, meal, SAG and goody bag.

July 30, 2011--meRCeR GARdeN touR Area gardeners open up their private gardens for a public selfguided tour. Gardens display various perennial, woodland, cottage, rock and landscape features. Tickets may be purchased at the Chamber, various Mercer businesses, Woods & Blooms Garden Club members or by filling out this form and remitting payment.

August 3, 2011--looN dAY The 31st Annual Loon Day Arts and Craft Show featuring over 250 art/craft vendors, flea market, food, kids games, music and the famous Loon Calling Contest. Vendor spaces are 10’x10’ and you can register with this form or online at *Note: Vendor acceptance is subject to approval. Entry into the Loon Calling Contest is FREE!

thurs., oct. 6 - mon., oct. 9, 2011--pumpKiN RuN AtV RAllY 9th Annual Pumpkin Run ATV Rally features trail riding during the fabulous changing of the fall colors on the largest trail system in Wisconsin. Register with this form or online at Registration includes poker run sheet, entry into drawing for FREE lodging, a limited edition bandanna and prizes.

January 7-8, 2012--iRoN CouNtY puRsuit 9th Annual Iron County Pursuit featuring both striding and skating techniques. Saturday’s race is along the Montreal trails with classic skiing followed by Sunday’s race along the MECCA trails in Mercer for skate style skiing. Register with this form or online at Registration includes goody bag, Nordic ski hat and awards. • 715-476-2389

ReGisteRed CAleNdAR oF eVeNts

The 31st Annual Memorial Weekend ATV Rally kicks off the summer season trail riding. Come ride Wisconsin’s largest trail system with over 250 miles of gorgeous scenery and lots of fun. Register in advance with this flyer or online at Registration includes poker run sheet, bandanna and prizes.


eVeNt ReGistRAtioN FoRm

mercer, Wisconsin

eVeNt ReGistRAtioN FoRm


Home of the Turtle-Flambeau Flowage 2011 event Registration Form Name (First, Last):__________________________________________________________________ Address:__________________________________________________________________________ City:_________________________________________State____________Zip_________________ Phone: (______)__________________E-mail:____________________________________________ Age on Event Day: _______

Gender: M F

T-Shirt Size if applicable: S M L XL XXL

How did you hear about this event?:__________________________________________________ Please check the line next to the event you are registering for. Make all checks payable to the mercer Chamber of Commerce and mail to 5150N hwy 51 • mercer, Wi 54547

q memorial Weekend AtV Rally • may 26-30, 2011 q $10 Individual (Until 5/10/11)

q $12 Individual (After 5/10/11)

q lupine Junefest Bike tour • June 11, 2011 q $25 Individual (Until 5/28/11) q $65 Family–up to 4 people–Limited to 2 Adults (Until 5/28/11) q $30 Individual (After 5/28/11) q $75 Family–up to 4 people (After 5/28/11)

q mercer Woods N Blooms Garden tour • July 30, 2011 q $10 Per Person (A ticket and map of the gardens will be mailed when available)

q loon day Vendor space • August 3, 2011 q $65 10’x10’ space (Until 2/15/11) q $70 10’x10’ space (Until 5/15/11) q $75 10’x10’ space (After 5/15/11)

Type of Art/Craft_________________________ _______________________________________ _______________________________________

q pumpkin Run AtV Rally • october 6-9, 2011 q $10 Individual (Until 9/15/11)

q $12 Individual (After 9/15/11)

q iron County pursuit • January 7-8, 2012 q Yes! Please mail a registration form • 715-476-2389

ResoRts/CABiNs ResoRts/CABiNs CRY oF the looN ResoRt

leGeNd AtV trail Access

open Year Round

Gas or log Fireplace

dining Room or Bar

pets Allowed

6505W o’mearas Road, Butternut, Wi 54514 (715) 476-2502 •

Four – 2 or 3 bedroom cabins. Full housekeeping with gas log fireplaces and satellite TV. Full kitchen and linens provided. Picnic table, grill & boat included. There is a gentle slope to the shoreline with a good swimming beach. on turtle-Flambeau Flowage–14,000 acres • see ad on page 29

deAdhoRse lodGe 4125N popko Circle W, mercer, Wi 54547 (715) 476-2521 •

AeRie eAGles Nest

7 Resort vacation homes with fireplaces, dishwashers, satellite TV and most units have 2 bathrooms. Located on the Turtle-Flambeau Flowage and Deadhorse Lake. on turtle-Flambeau Flowage–14,000 acres • see ad on page 27

6511 o’mearas Road, Butternut, Wi 54514 (262) 789-1456 •

doNNeR’s BAY ResoRt


6 fully equipped cabins located on the majestic Turtle-Flambeau Flowage. Full liquor bar and game room. Pontoon boat rentals, swimming beach, raft, picnic tables, basketball, volleyball, and horseshoes! on turtle-Flambeau Flowage–14,000 acres • see ad on page 27

5221 N hwy 51, mercer, Wi 54547 (715) 476-2251 •

FeRNWood CottAGe

A rustic feel with all the conveniences of home. 2 separate units featuring: 5 bedrooms, two fireplaces, two full kitchens, 3 full baths, a washer and dryer, and satellite television; it’s perfect for an extended family or a group of friends. on turtle Flambeau Flowage–14,000 acres • see ad on page 26

Our roomy apartment style quarters offers 6 bedrooms , 2 sleeper couches, 3 roll-aways and 6 double beds and 1 king. Spacious bathroom, towels and linens are included. This is the perfect lodging room for groups. Air-conditioned.

BAlsAm RidGe lodGiNG 4335N Kimmear Road, mercer, Wi 54547 (715) 476-0042 •

Both cabins have fully equipped kitchens with refrigerator, stove, microwave, coffee pot and toaster. Bath has a large whirlpool tub and shower. Gas log fireplace, 27" TV with Satellite. Picnic table, grill & fire pit outside. Pontoon rentals. see ad on page 28

BeAVeR’s ResoRt 4720W lake of the Falls Road, mercer, Wi 54547 (715) 476-3412 •

Our cabins come complete with shower, heat, refrigerator, stove, microwave, bed linens & fully equipped kitchen. 14’rowboat is provided. Bar & Restaurant on site. on lake of the Falls–338 acres • see ad on page 26

BiG BeAR FAmilY CABiN 1991W Beaver lodge Road, mercer, Wi 54547 (608) 527-2443 •

A spacious 6 bedroom, 3 bathroom house overlooking Little Martha Lake with an enormous floor to ceiling fireplace. Fully equipped kitchen, large recreation room, satellite TV, private pier. on little martha lake–35 acres • see ad on page 28

2974N hiawatha Road, Butternut, Wi 54514 (715) 476-2555 •

7213 east Fisher lake Road, mercer, Wi 54547 (715) 476-2881 •

Cozy and Classic Up North 4 season 2 bedroom cottage on Fisher Lake. Kitchen and dining area, gas fireplace, screen porch, satellite TV, boat & motor, canoe, grill and more! Sunset view, very private. Located on the snowmobile trail. on Fisher lake–452 acres, part of 761 acre 3-lake chain.

FlAmBeAu lodGiNG 4816 County FF, mercer, Wi 54547 (715) 476-2084 •

Vacation Home Rentals on the Turtle-Flambeau Flowage and Trude Lake. With every amenity to fit every need and budget. Hunting, fishing and photography guide service available. on turtle-Flambeau Flowage–14,000 acres • see ad on page 28

FlAmBeAu VistA RetReAt, llC 6440W & 6442W Flambeau trail Road, mercer, Wi 54547 (715) 762-4612 •

2 cabins with modern day conveniences and rustic charm. Fully equipped kitchen, gas fireplace, Satellite TV, screened porch, deck with grill and patio furniture, fire pit, private pier and sandy beach on snowmobile & ATV route. Pontoon rental available. on turtle-Flambeau Flowage–14,000 acres • see ad on page 26

the GAteWAY lodGe & ResoRt 4695N popko Circle east, mercer, Wi 54547 (715) 476-7878 •

9 Four-season cabins with the charm of the Northwoods meshed with all the comforts of home. Log furniture, gas log stove, flat screen TV, WIFI, firepit, grill and much more. Restaurant and bar on premises too. on turtle-Flambeau Flowage–14,000 acres • see ad on Back Cover

BiG piNe BAY 5583 Creek side Court, mercer, Wi 54547 (715) 476-0071 •

The ultimate and quiet Northwoods getaway on Weber Lake. New 3 level log home with 4 bedrooms, 2 full baths, fully equipped kitchen, air conditioned, great room with fireplace, large deck, firepit, fishing boat, canoe & pier. Experience a “picture book retreat” in a peaceful pristine setting. on Weber lake–35 acres • see ad on page 28

CedAR CoVe CABiNs 2964N hiawatha Road, Butternut, Wi 54514 (715) 476-2511 •

GRANd poRtAGe ResoRt 2510 martha lake Road, mercer, Wi 54547 (715) 476-2466

Newly remodeled four-season resort overlooking Grand Portage Lake. Conveniently located within walking distance from downtown. Located on snowmobile and ATV trail. on Grand portage lake–144 acres

Four 2-bedroom A-frame cabins featuring large sleeping lofts with four single beds, and a main floor bedroom and one 3-bedroom cabin. Each has a kitchen, living room, dining room, and full bathroom with shower, TV and Dish. on turtle-Flambeau Flowage–14,000 acres • see ad on page 29 • 715-476-2389

17 diReCtoRY

snowmobile trail Access

ResoRts/CABiNs/motels/CoNdos ResoRts/CABiNs



the GReAt esCApe at CedAR lodGe

NoRthWoods VACAtioN lodGiNGs

2964N hiawatha Road, Butternut, Wi 54514 (262) 370-0018 •

po Box 351, mercer, Wi 54547 (715) 476-7866 •

Lodge available for large groups (40+), includes 10 bedrooms, 5 baths, kitchen, dining room, a great bar/game room and fireplace. Linens provided. 3 night minimum. On snowmobile trail 9. on turtle-Flambeau Flowage–14,000 acres • see ad on page 27

the hideAWAY

Beautiful cottages, cabins or vacation homes available in Wisconsin's Northwoods in a variety of locations all sure to fit your needs. We are here to help you find that perfect spot.

piNe FoRest lodGe 2060W pine Forest Road, mercer, Wi 54547 (715) 476-2241 •

4206N Turtle Road, Mercer, WI 54547 (715) 476-2160 •

Eight clean and modern two, three and four bedroom cabins in a rustic setting. You'll find complete comfort in all of our fully equipped cabins located on/near the water with a clean beach! Full bar and restaurant on the premises. FREE WIFI on turtle-Flambeau Flowage–14,000 acres • see ad on page 25

Our 9 cabins have fully equipped kitchens and bedrooms. Some are modern, some are original log cabins with rock fireplaces, some have gas fireplaces. We allow dogs in 3 of 9 cabins. Specialists in hikes and kayak outings. on spider lake–352 acres • see ad on page 26

piNe Noel ResoRt 5311N Goettsche Road, mercer, Wi 54547 (877) 505-1590 •

Joe milleR’s ResoRt & CAmpGRouNd 6600W miller Road, Butternut, Wi 54514 (715) 476-2505

A Unique Resort and Campground. Modern cabins with screened porches, showers, equipped kitchens, gas heat and Weber grills. We have a full bar and pizza, pop, candy along with a rec room. Electric hookups for camping too. on turtle-Flambeau Flowage–14,000 acres

5 spacious, comfortable, and clean cabins. Many of the comforts and conveniences of home: Microwave oven, Coffee makers, Pots, pans, dishes, utensils, and accessories, Weber barbeque grill, Cable TV, Natural Gas Heat. on Grand portage lake–144 acres

piNeWood CottAGe 4165N pine Road, mercer, Wi 54547 (715) 476-0032 •

KeRsteN’s ResoRt 4946N musky point Road, mercer, Wi 54547 (715) 476-2040 •

A four-season resort with spacious housekeeping cabins complete with fully equipped kitchens, Satellite TV, WIFI, Canoe/Kayak, boat, swim raft, private pier, sandy beach, grill and lawn furniture. on lake of the Falls–338 acres • see ad on page 26

Year-round, spacious, full-housekeeping cottage with waterfront access and boat docking privileges. It has two bedrooms (2 twin beds, 1 queen), a large bathroom with full-size tub/shower, fully equipped kitchen and a 14' aluminum boat. on turtle-Flambeau Flowage–14,000 acres

RuGGeR’s lANdiNG 5643N hwy 51, mercer, Wi 54547 (715) 476-2530

KiNGs ResoRt 4270N Wallace Road, mercer, Wi 54547 (715) 476-2340 •

5 waterfront cabins on the Turtle-Flambeau Flowage all fully equipped with kitchens, flat screen TV’s, bathrooms w/showers, blankets and linens, and a 14 ft aluminum boat. Motors available for rent. on turtle-Flambeau Flowage–14,000 acres

looN hAVeN ResoRt 5281N Goettsche Road, mercer, Wi 54547 (715) 476-2423 • (866) 476-2423 • e-mail:

2009 & 2010 “Best of Mercer” Award Winner at Bargain Rates! Five squeaky clean, fully equipped cabins just a 10 minute walk from town. All w/boat & dock, porch w/2nd dining, cable TV, ceiling fan, microwave, grill w/picnic table, campfires w/wood, deer feeding, etc. on Grand portage lake–144 acres • see ad on page 29

mARY Russell’s seCluded sANCtuARY 6331 Russell’s Road, mercer, Wi 54547 (317) 841-7691 •

2 bedroom coach house condo vacation rental, towering over pristine Spider Lake. Fully equipped kitchen, microwave, fireplace, air conditioned, 2 bath, 1 full size bed, 2 twin beds, sleeper sofa, sleeps 8. Fishing boat and private pier. spider lake–352 acres • see ad on page 25

Each cottage is equipped with kitchen and bathroom with shower and use of boat. We also offer canoe and tube trips and have a restaurant & bar on premises. on pike lake–194 acres • see ad on page 31

stoNeWAll hideAWAY eAst & West 2351 Cty J, mercer, Wi 54547 (630) 696-6220 •

Spacious, clean, up to date waterfront cabins on ATV/Snowmobile Trail #10. Both cabins feature two bedrooms, fully equipped kitchens, fireplaces (East – woodburning, West – Gas), ceiling fans, color cable TV’s, BBQ grills, fire rings, rowboats, patio chairs & picnic tables and dock. on Grand portage lake–144 acres • see ad on page 25

tuRtle ChAlet 4151N pine Road, mercer, Wi 54547 (847) 309-1622 •

Three bedrooms, fully equipped kitchen, washer & dryer, ceiling fans, 40 ft. pier, screen porch, gas fireplace, 36 inch TV VCR/Satellite, 2 full bathrooms, gas grill for barbeques, private boat landing, telephone, private rock fire pit. on turte-Flambeau Flowage–14,000 Acres

motels/CoNdos BeAVeR lodGe BAR & ResoRt


2010 Beaver lodge Circle, mercer, Wi 54547 (715) 476-2149 •

5491N hwy 51, mercer, Wi 54547 (715) 476-3451

Full Liquor bar, Fine Food, Modern Motels. Rich in history, the newly renovated Beaver Lodge and Resort is now featuring daily dinner specials and a new patio deck overlooking Little Martha Lake. on little martha lake–35 acres • see ad on page 25

Cranberry Inn is new to Mercer, but we hope to build a long standing tradition of great food and service. We will be offering feature items throughout the week and change with the seasons. Our restaurant and lodging will entice you to keep coming back. Keep us in mind for your private party or event. see ad on page 29 • 715-476-2389

motels/CoNdos/CAmpGRouNds/RestAuRANts & tAVeRNs motels/CoNdos hAVeN NoRth CoNdomiNiums

NoRtheRN exposuRe Nites iNN motel

1075 laRue Court, hurley, Wi 54534 (715) 561-5626 •

5065N hwy 51, mercer, Wi 54547 (715) 476-3586 •

One, two, three or four bedroom condos with a fireplaces and firewood. Each comes complete with pots, pans, cooking utensils, microwaves, toasters, coffee pots, refrigerators, stoves and dishwashers. All linens and towels are provided. on lake michele • see ad on page 25

looN’s Nest motel 5202N hwy 51, mercer, Wi 54547 (715) 476-2330 •

9 Motel units and 1 house rental all with reasonable rates! Cable TV, Refrigerators, Air conditioned. Located on both snowmobile and ATV trails in downtown Mercer with plenty of parking. see ad on page 25

CAmpGRouNds looN lAGooN CAmpGRouNd

Joe milleR’s ResoRt & CAmpGRouNd

2580W margaret street, mercer, Wi 54547 (715) 476-2466 •

6600W miller Road, Butternut, Wi 54514 (715) 476-2505

40 sites located two blocks east of Highway 51 in Mercer, on the outlet of Grand Portage Lake. Full hook ups. It is an open, grassy park within walking distance of stores and restaurants. on Grand portage lake–144 acres

A Unique Resort and Campground. Modern cabins with screened porches, showers, equipped kitchens, gas heat and Weber grills. We have a full bar and pizza, pop, candy along with a rec room. Electric hookups for camping too. on turtle-Flambeau Flowage–14,000 acres

BeAVeR’s ResoRt 4720W lake of the Falls Road, mercer, Wi 54547 (715) 476-3412 •

Our cabins come complete with shower, heat, refrigerator, stove, microwave, bed linens & fully equipped kitchen. 14’rowboat is provided. Bar & Restaurant on site. on lake of the Falls–338 acres • see ad on page 26

RestAuRANts & tAVeRNs ANChoR iNN

ChAtteRBox eAteRY & puB

5221N hwy 51, mercer, Wi 54547 (715) 476-2251 •

2639W Railroad street, mercer, Wi 54547 (715) 476-0101

Great food, bar and lodging in downtown Mercer. Open 6 days a week at 11AM (closed Tuesday). Fine dining in a traditional Northwoods atmosphere featuring a large aquarium with live game fish and a cozy warm fireplace.

ARouNd the CoRNeR puB 2633 Railroad street, mercer, Wi 54547 (715) 476-2472 •

Bar and grill serving excellent food at reasonable prices. Home of the Pub Burger. Located one block east of Hwy 51 in downtown Mercer on snowmobile trail corridor #17. Open 7 days a week serving food 11AM -11PM. see ad on page 31

BeAVeR lodGe 2010 Beaver lodge Circle, mercer, Wi 54547 (715) 476-2149 •

Open Tues.–Friday, 4PM-Close; Sat.& Sun., 12-Close; Closed on Mondays. Kitchen is open for Dinner, Serving 4:30PM. Full Liquor Bar, Fine Food, Appetizers, Specialty Combo Platters, Sandwiches and more! see ad on page 25

BeAVeR’s ResoRt 4720W lake of the Falls Road, mercer, Wi 54547 (715) 476-3412 •

Our cabins come complete with shower, heat, refrigerator, stove, microwave, bed linens & fully equipped kitchen. 14’rowboat is provided. Bar & Restaurant on site. Enjoy a full breakfast menu daily from 7AM ‘til Noon. Also serving burgers, soups and pizza. see ad on page 26

Enjoy a full breakfast, lunch, & dinner menu. Open Wed-Sun, 8AM-9:30PM. Open on Monday Holidays. Wireless Internet available. see ad on page 30

CRANBeRRY iNN 5491N hwy 51, mercer, Wi 54547 (715) 476-3451

Cranberry Inn is new to Mercer, but we hope to build a long standing tradition of great food and service. We will be offering feature items throughout the week and change with the seasons. Our restaurant and lodging will entice you to keep coming back. Keep us in mind for your private party or event. see ad on page 29

deAR lodGe 4816 County FF, mercer, Wi 54547 (715) 476-2549

The Best Pizza in the Northwoods! Tuesday All-U-Can Eat. Satellite TV for sports. Home of the Mercer Loon Party. see ad on page 31

diNG-A-liNG suppeR CluB 1711W hwy 51, mercer, Wi 54547 (715) 476-2270 •

Superb dining. Specializing in ribs, steaks, chops and seafood. Nightly specials, garden fresh salad bar and homemade soups. Full cocktail bar and wine list. Closed Mondays- Bar opens at 4PM and dining at 5PM. see ad on page 30 • 715-476-2389

19 diReCtoRY

Cozy “Cabin-Style” Rooms – Very Clean, Quiet and Great Rates! We provide Air-Conditioning, Refrigerators, Microwaves, Cable TV with HBO, Queen Beds, Coffee Pots with FREE Coffee & Popcorn. Trailer Parking Area. Across from Trail 17–(Grade). FREE WIFI! see ad on page 25

RestAuRANts & tAVeRNs, BusiNesses & seRViCes RestAuRANts & tAVeRNs e&l CAFÉ & tRAVel CeNteR

lAZY ACe sAlooN

1704W manitowish Road, mercer, Wi 54547 (715) 476-2257 •

2040W saarnio Road, mercer, Wi 54547 (715) 476-3701



Hwy 51 South on Trail 17 (ATV or Snowmobile access) featuring breakfast all day, your favorite sandwiches, home-made Daily specials & desserts, beer & other beverages. 24 hr. gas & diesel service, supplies, liquor and showers. see ad on page 30

GAteWAY lodGe & ResoRt 4695N popko Circle W, mercer, Wi 54547 (715) 476-7878 •

Restaurant open 11AM-Close, open at 7.30 on Sat. and Sun. during peak season for breakfast and great bloody marys. We have a full lunch and dinner menu, plus nightly specials. Closed Tuesdays. see ad on Back Cover

heARt oF the NoRth

Full Bar serving pizza, too. Pool table and darts. We welcome all sportsmen. Located at the intersection of Hwy 51 and 47.

the piNes

5234N hwy 51, mercer, Wi 54547 (715) 476-2933 •

Open May - Mid October. Come play miniature golf and then enjoy a fabulous meal in our Restaurant noted for its German Cuisine. We also serve homemade pizzas or, Caesar salads, and have a vast variety of ice creams for dessert.

RuGGeR’s lANdiNG

5643N hwy 51, mercer, Wi 54547 (715) 476-2530

Pizza, chili, burgers, chicken and Friday night fish-fry or combo. Wednesday - All you can eat Pizza. Friday - Fish Fry & Combo night. Saturday - Prime Rib of Beef or Pork. see ad on page 31

5262N lakeview Ave, mercer, Wi 54547 (715) 476-3562 •

Serving drinks and eats! Happy Hour, M-F, 4PM to 6PM. Come on in – Under new ownership! see ad on page 30

the hideAWAY 4206N turtle Road, mercer, Wi 54547 (715) 476-2160 •

Restaurant and Tavern. We serve excellent burgers and sandwiches with a variety of appetizers. We also have Homemade PIZZA! Wednesday (May-August) Mexican Night. Friday Night Fish Fry / 5PM-9PM. see ad on page 25

JohNNY’s BAR & GRill


5116N us hwy 51, mercer, Wi 54547 (715) 476-2197 •

Featuring an upper level outdoor deck and a banquet room with seating for 28 that can be reserved for meetings and parties. Also, easy access to and from Snowmobile/ATV Trail #17. Open 7AM-10PM daily. see ad on page 30

tom’s CAFe

5233 hwy 51, mercer, Wi 54547 (715) 476-2433 •

“Home Cooking” Serving breakfast, lunch, and dinner. 7 days a week from 5:30AM to 7PM. Take-outs available.

5225N hwy 51, mercer, Wi 54547 (715) 476-2516 •

Open 7 days a week serving Mercer’s Finest sandwiches, soups, burgers, appetizers, salads. Friday Night Fish Fry! see ad on page 30

WolF’s deN BAR & GRill

5070N hwy 51, mercer, Wi 54547 (715) 476-9119 •

The Wolf's Den Bar & Grill is serving sandwiches, burgers, dinners and homemade pizza! Located inside the Great Northern Motel in downtown Mercer. Stop in for a "Howling Good Time".

BusiNesses & seRViCes AltmAN exCAVAtiNG

5567N hwy 51, mercer, Wi 54547 (715) 476-2077 • (715) 776-3838 • (715) 776-2424 •

For all your excavating, site preparation, road building & landscaping needs. We have top soil, crushed gravel, Fieldstone-rip rap stone, washed stone and sand fill readily available. We also offer snowplowing service and have storage units.

AssoCiAted BANK

5260N hwy 51, mercer, Wi 54547 (715) 476-3545 •

Full service community bank offering a complete portfolio of both personal and business banking products. Member FDIC and Associated Banc-Corp! Bank Manager-Joyce Olson. see ad on page 34

AssuRed puBlishiNG

409 south park drive, tomahawk, Wi 54487 (715) 453-4511•

We offer a variety of printing and advertising for all your business needs. We publish the Home Showcase, Northern Action and the Up North Wisconsin magazines. We specialize in printing/design and distribution of publications, Visitor Guides, brochures, etc. see ad on page 33

AuNt estheR’s AttiC

5224 hwy 51 N, mercer, Wi 54547 (715) 476-2225 •

Fun and funky stuff galore! Unique, playful, old, new and inbetween treasures are waiting for you! You will have a great time perusing the eclectic collection of jewelry, home decor, scarves & hats, as well as antiques, small furniture, teacup sets & cool things made by local artists. Aunt Esther’s Attic, the coolest attic on the planet! see ad on page 35


120 e. main street, Ashland, Wi 54806 (715) 682-0045 • 1-800-201-4099 •

Your local one point of contact for all your telecommunication needs. We offer High Speed Internet, Phone, Direct TV, Long Distance, Business Key & PBX, LAN and Data network installations.

CulliGAN oF AshlANd

915 sum Road, Ashland, Wi 54806 (715) 682-6585 •

Better water....pure and simple. Serving the Mercer area for over 10 years. Call today for your free water analysis and meet your local Culligan Man. No water need is too big or too small. Portable fresh water machines or inline service.

FloRAl CoNsultANts

137 County hwy m, manitowish Waters, Wi 54545 (715) 543-8212 or (715) 360-5766 •

Your area full service florist. Kae Nilsson and her award winning design staff are here to help you choose or send flowers world-wide. Open 6 days a week from 9 AM - 5 PM. Daily delivery to Mercer, Manitowish Waters, Presque Isle and Winchester.


po Box 698, mercer, Wi 54547 (715) 476-0122 •

As Certified Green Building Professionals, we specialize in High Performance Log Homes, Timber Frame Homes and SIP Super Insulated Building Systems. As a Wisconsin Energy Star Partner and Trade Ally, we offer home performance testing and energy saving remodeling services. • 715-476-2389

BusiNesses & seRViCes BusiNesses & seRViCes hometoWN VillAGe ApARtmeNts

meRCeR lumBeR CompANY

We offer clean, comfortable, and affordable living. Our apartments are designed specifically for independent seniors and persons with disabilities. A cat or small dog is welcome. We offer many features you’re looking for in your next home. see ad on page 31

Your one stop source for all your building and remodeling needs. Free estimates and delivery. Lumber, drywall, roofing, windows, doors, siding, trusses, hardware, plumbing, paint & electrical. Open Mon.-Fri. 7AM-4:30PM, Sat. 8AM-12PM.

5231N Vaughn street, mercer, Wi 54547 (715) 476-2747•

316 silver street, hurley,Wi 54534 (715) 561-4334 •

Wilderness, Waterfalls, Wildlife! We have it all at the top of Wisconsin’s Snow Capital. Visit our web site for all your travel needs and discover everything we have to offer you.

iRoN CouNtY miNeR & pRiNtiNG

216 Copper street, hurley, Wi 54534 (715) 561-3405 •

Let us take care of your printing and advertising. Weekly newspaper serving Iron County. We offer office supplies and printing services of brochures, advertising and much more!

KlopAteK plumBiNG

2690W County J, mercer, Wi 54547 (715) 476-2100 •

Geothermal, Forced Air, Hydronic Heating & Air Conditioning, Septic System Design & Installation, Soil Testing, Drain & Sewer cleaning, Well & Pump Service, Water conditioners.

l.B.s. iNsuRANCe GRoup

po Box 498, Ashland, Wi 54806 (715) 692-6197 • (800) 909-4799 •

Hometown People Serving Your Hometown Needs! Serving all your personal and business insurance needs from our locations in Minocqua, WI, Ironwood, MI and Ashland, WI. We offer both personal and commercial lines of insurance to protect your home, business, auto, events, special functions, recreation and more! see ad on page 34

looNeY CleAN

2580W margaret street, mercer, Wi 54547 (715) 476-2466 or (715) 776-2485

meRCeR ReNtAls & sAles

5235N hwy 51, mercer, Wi 54547 (715) 476-3490 •

We rent various tools, equipment, fishing boats and motors. Sales of aluminum docks, swim rafts and trailers. We also do auto and small truck repair. Stop in at our store and we will be glad to help you with your needs. see ad on page 36

NApA-meRCeR Auto pARts

N5188 harper street, mercer, Wi 54547 (715) 476-2229

We offer a full line of auto parts and tools. Most parts are in stock but if not… we will have it here for you usually next day. Whether it’s a simple repair or a complete overhaul, we are here to help. see ad on page 34

NoRthWoods ACCeNts

5045N hwy 51, mercer, Wi 54547 (715) 476-9154 •

Northwoods Accents began when I started making some log furniture in my spare time. As time went on customers from my Home Improvement business began asking about buying my furniture. Over time it has become its own business. see ad on page 33

odoNAtA FiNe ARt studio 4774N hwy 51, mercer, Wi 54547 (715) 476-2910

Laureen and Mitchell (painter & photographer) bring to Odonata an eclectic display of art from 60 - 70 artist friends and relatives. The primary focus of Odonata is the Northwoods but variances abound. see ad on page 33

ouimette CoNsultiNG

"Life's too Short, Let us do your Dirty Work, We Love a Challenge" Call today for free estimates. Will do short term or long term jobs. No job is too big or too small.

4816 Catherine Road, mercer, Wi 54547 (715) 476-3887 •

mARshField CliNiC oF meRCeR

Ouimette consulting provides strategy and application principles for both personal and business needs.

5110 hwy 51, mercer, Wi 54547 (715) 476-2345 •

Offering Complete family care with personal service. Dr. Nils Olson, D.O. Peggy Bronsberg, APNP. New patients welcome. We are a northern branch of the Marshfield Clinic. see ad on page 32

meRCeR Bp AmoCo

5247N hwy 51, mercer, Wi 54547 (715) 476-3437 •

pARes home impRoVemeNts

5045N hwy 51, mercer, Wi 54547 (715) 476-9154 •

We can build, deliver, and install custom wood piers made from treated pine or cedar lumber. We design and install custom stairs, rails, decks, sheds, garages, cabinets and more. We also offer a variety of services such as painting, staining, power washing and lawn care. see ad on page 33

Your number one full service gas station and convenience store. Fresh bakery, deli, 24hr pay at the pump. see ad on page 34

the pAW shop oF meRCeR sChool

meRCeR BusiNess pARK

The Paw Shop is a student run retail and resale store owned and operated by the Mercer School Senior Class with the help of many volunteers from the community. Stop in and check us out! see ad on page 35

po Box 594, mercer, Wi 54547 (715) 776-6578 •

45 acres of available space with direct acess to Hwy 51. Asphalt roads, electricity, sewer and water, natural gas and phone service. Lots sized to fit your needs and price negotiable. Give us a call for more details. see ad on page 34

meRCeR deNtAl

5224N hwy 51, mercer, Wi 54547 (715) 476-3432 •

5211 us hwy 51 • downtown, mercer, Wi 54547 (715) 476-2276 •

the piNes iCe CReAm & miNiAtuRe GolF 5234N hwy 51, mercer, Wi 54547 (715) 476-2933

We offer a unique area to play miniature golf along with a place to relax, enjoy, and have fun. We also have a wide variety of ice creams to tantalize your tastes along with our full dinner menu and bar.

Family Dentistry- Jeff Nehring. I practice all phases of general dentistry and accept most insurance policies. My office hours are Monday-Friday 8-5PM. New patients always welcome. • 715-476-2389

21 diReCtoRY

huRleY AReA ChAmBeR oF CommeRCe

4791N hwy 51, mercer, Wi 54547 (715) 476-3684 •

BusiNesses & seRViCes/outdooR Guides & BAit/tACKle BusiNesses & seRViCes RitChie lAKelANd oil & pRopANe

the WARehouse

Your full service Northwoods company providing delivery of propane and oil. We also service and sell furnaces and LP tanks. Call us today for a free quote.

Home amenities, sporting goods supply, hardware store. Also offering Carhartt clothing line, footwear, fishing, hunting & winter apparel and custom embroidering too! As well as a Greenhouse in the summer time.

8783 hanson Road, minocqua, Wi 54548 (715) 356-3245 •



sCheels plumBiNG iNC

4772N hwy 51, mercer, Wi 54547 (715) 476-2815 •

WAste mANAGemeNt

William t. scheels mp #227984 (715)476-2609 Serving the Mercer area since 1992, we are your local, small town plumbing company that delivers reliable, on time service. When you need septic repairs or new installation, call your local plumber. We are Wisconsin Master Plumber licensed, Wisconsin Building contract registered and fully insured.

600 industrial park, Ashland, Wi 54806 (800) 261-8727

Waste Management offers a complete line of recycling and solid waste services. Dumpster rental available for home or construction site. We do pick up and delivery.


5219N hwy 51, mercer, Wi 54547 (715) 476-0073 •

sNoW’s iGA

5126 hwy 51, mercer, Wi 54547 (715) 476-9150 •

Mercer’s own full-service grocery store, featuring the area’s best selection of wine and micro-brews. Try our homemade brats and sausage, and our hot ready-to-eat meals. We have everything you need to complete your stay in the Loon Capital.

Whimsies is not your "usual" gift shop. Bill and Pam have filled it with "impulsive necessities" with many one of a kind, can’t live without items! see ad on page 35

WoodeN CRAFts & desiGNs

4792N parkway drive, mercer, Wi 54547 (715) 476-2195 •

ss spoRt stoRe

5168N hwy 51, mercer, Wi 54547 (715) 476-2468 •

Factory authorized Arctic Cat dealer- snowmobiles and ATVs (new and pre-owned), parts, clothing and accessories, sales, service and rentals. Boat lifts, marine accessories, trailers, paddle boats, canoes, and kayaks. see ad on page 36

Wooden Craft & Design is a preferred source for custom carved signs, fireplace mantels, entry doors, interior doors. We also provide services in custom wood working and complete custom cabinet construction. see ad on page 33

WAhNeR pRoFessioNAl seRViCes, llC

p.o. Box 16, mercer, Wi 54547 (715) 476-0430 or (414) 550-0309 •

the WAmpum shop

5257N hwy 51, mercer, Wi 54547 (715) 476-2465

Northwood's Largest Gift Shop! Lots of gifts, souvenirs, clothing, and much more, including a huge selection of T-shirts, sweatshirts, moccasins, decorative garden accessories, leather items, toys, cards and a giant selection of loon items. see ad on page 35

Jim Wahner is an accomplished Governmental Affairs professional with the experience and knowledge to successfully represent for-profit and non-profit clients who need to be recognized by the world of government. Dorothy Wahner brings an abundance of experience in the areas of non-profit and small business management, interim management, fundraising, and fund development.

outdooR Guides & BAit/tACKle ANGleR’s ChoiCe Guide seRViCe

lAueR AViAtioN

Creating the complete northern Wisconsin vacation with a licensed and experienced fishing guide any time of the year. No fish……No pay (excludes musky). Shore lunches available. Full day-$230 / Half day $165. Bait extra. see ad on inside Front Cover

Bill Lauer is a commercial pilot and certified flight instructor who will take you on an enjoyable scenic trip over the beautiful Northwoods. Fly in either a Float Plane or a Traditional land plane. see ad on page 36

7290W Van Vliet Road, presque isle, Wi 54557 (715) 892-3020 •

4704N lamakas Road, mercer, Wi 54547 (715) 476-7810 •

FlAmBeAu FloWAGe spoRts

RuGGeR’s lANdiNG CANoe outFitteR

Sporting goods store for all your fishing needs. We also have guide service. Come enjoy a cup of freshly brewed coffee daily in our Looney Beans Coffee Shop that offers an extensive variety of coffees and bakery. see ad on page 36

Tube the Turtle! May - Oct. Rugger's Landing is located at the mouth of the famous Turtle River and on Pike Lake in Mercer. It is the perfect place to fish, boat, canoe and relax. We offer canoe/kayak and tube rentals. see ad on page 31

5228N hwy 51, mercer, Wi 54547 (715) 476-2526 •

5643N hwy 51, mercer, Wi 54547 (715) 561-4334

hAWKs Nest CANoe outFitteRs

tuRtle RiVeR tRAdiNG CompANY

Partial and complete outfitter for overnight adventures on the Manitowish and Turtle-Flambeau Flowage. Tubing, rafting, kayak or canoe trips available to make the most of your adventure.

#1 Sport shop on Hwy 51, downtown Mercer. One stop shopping includes sale of all WI licenses, quality live bait, complete lines of fishing tackle, hunting, camping, and marine equipment. Unique gift shop & UPS shipping. see ad on page 36

263 hwy 51 North, manitowish Waters, Wisconsin 54545 (715) 453-8585 •

JeRKBAit Guide seRViCe

5227N hwy 51, mercer, Wi 54547 (715) 476-0123 •

5228N hwy 51, mercer, Wi 54547 (715) 476-2526 •

Jerry's Jerkbait Guide Service proves to be the most versatile fishing guide service in the Turtle-Flambeau Flowage and Mercer area. Our guides specialize in Walleye, Musky, & Bass (both largemouth and smallmouth). see ad on page 36 • 715-476-2389

ReAl estAte oFFiCes, ChuRChes, toWN diReCtoRY ReAl estAte oFFiCes CeNtuRY 21 pieRCe ReAltY, llC

RemAx ACtioN NoRth

"Locally owned, Nationally Connected!" Conveniently located in downtown Mercer with a second office in Manitowish Waters. Two great locations to better serve all your real estate needs! Watch for our GOLD POST! see ad on page 31

We are Hometown experts with a world of experience! With agents licensed in Wisconsin & Michigan. Make us your #1 choice for all your real estate needs! We will find you the perfect place, you just add the memories! see ad on page 31

5218N hwy 51, mercer, Wi 54547 (715) 476-2111 •

5211 hwy 51, mercer, Wi 54547 (715) 476-2323 (877) 350-2323 •


NoRtheRN exposuRe ReAltY

5065N hwy 51, mercer, Wi 54547 (715) 476-3586 (877) 850-4081

Your locally owned real estate office with 38 years of combined experience within Mercer, Wisconsin, the Turtle-Flambeau Flowage area and surrounding towns in Iron County. Our full time professional agents provide quality service with a personal touch! see ad on page 31

ChuRChes ChuRCh oF the NAZAReNe

uNited methodist ChuRCh

Rev. David Stuhr, Pastor. Morning Traditional Worship at 10:30AM. Communion on the first Sunday of every month during morning worship.

Pastor: Kathy Huneywell. Ongoing Bible Study for Men & Women & Children: Open Communion every first Sunday of the month. Sunday Worship: 9:30AM

5246 N statehouse Cir, mercer, Wi 54547 (715) 476-3766 •

2679 margaret street, p.o. Box 573 • mercer, Wi 54547 (715) 476-2740 •

ZioN lutheRAN ChuRCh eVANGeliCAl

FAith lutheRAN ChuRCh

po Box 73, mercer, Wi 54547 (715) 776-0313 •

2701 W Kichaks landing Rd, mercer, Wi 54547-9127 (715) 476-2626

Services are held on Sunday at 9AM with Bible class and Sunday school following. Visitors are always welcome at Zion. We hope to see you next Sunday.

Missouri Synod. Sunday Worship: 9:00AM Bible Study: 10:30AM


st. isAAC JoGues CAtholiC ChuRCh 2611 Garnet street, mercer, Wi 54547 (715) 476-2697

Father: Michael T. Hayden. Deacon: Norbert Brossmer. Wed. & Thurs. Mass: 8:30AM (Memorial thru Labor Day). Saturday Mass: 6PM ; Sunday Mass: 9AM

toWN diReCtoRY FiRe • AmBulANCe • poliCe emeRGeNCies CAll – 911 AmeRiCAN leGioN post 424 ..........................................(715) 476-2216

meRCeR puBliC liBRARY.................................................(715) 476-2366

iRoN CouNtY AtV AssoCiAtioN..................................(715) 561-2894

meRCeR RANGeR stAtioN..............................................(715) 476-2240

iRoN CouNtY CouRthouse...........................................(715) 561-3375

meRCeR sANitARY ............................................................(715) 476-3575

iRoN CouNtY deVelopmeNt ZoNe............................ (715) 561-2922

meRCeR sChool ...............................................................(715) 476-2154

iRoN CouNtY ZoNiNG .................................................... (715) 561-5414

meRCeR toWN hAll ........................................................(715) 476-2403

iRoN CouNtY heAlth depARtmeNt............................(715) 561-2191

meRCeR seNioR CeNteR .................................................(715) 476-2113

KNiGhts oF ColumBus ..................................................(715) 476-2697

meCCA CRoss-CouNtRY sKi CluB ...............................(715) 476-2399

meRCeR CommuNitY CeNteR .......................................(715) 476-2513

meRCeR histoRiCAl soCietY.......................................(715) 476-3462

meRCeR dtWN & CommuNitY deVelopmeNt..........(715) 476-0219

meRCeR sNo-GoeRs.........................................................(715) 476-2888

meRCeR lioNess ..............................................................(715) 476-0283

NoRthWoods WildliFe & WetlANds CluB.............(715) 588-1373

meRCeR lioNs ...................................................................(715) 476-3548

tuRtle-FlAmBeAu FloWAGe AssoCiAtioN..............(715) 476-2555

meRCeR post oFFiCe ......................................................(715) 476-0270

VFW post 9536....................................................................(715) 476-2465 • 715-476-2389

11 rooms/1 cabin


5 cabins


Big Bear Family Cabins • 608-527-2443

6 bdrm


Big pine Bay • 715-476-0071

1 cabin

Cedar Cove Cabins • 715-476-2511

5 cabins

Beaver lodge, Bar & Resort • 715-476-2149 Beaver’s Resort • 715-476-3412

Cranberry inn • (715) 476-3451

9 units
















4 cabins

deadhorse lodge • 715-476-2521

7 cabins

donner’s Bay Resort • 715-476-2555

6 cabins

Fernwood Cottage • 715-476-2881

1 cabin

Flambeau lodging • 715-476-2084

8 cabins

Flambeau Vista Retreat, llC. • 715-762-4612

2 cabins

7 cabins/2 apts.

4 cabins

Great escape at Cedar lodge • 262-370-0018

sleeps 40+

haven North Condominiums • 715-561-5626

60 rooms

the hideaway • 715-476-2160

8 cabins

hometown Village Apartments • 715-476-2747

18 units

Joe millers Cottages • 715-476-2505

5 cabins

Kersten’s Resort • 715-476-2040

4 cabins

Kings Resort • 906-932-5663

5 cabins


loon haven Resort • 715-476-2423

5 cabins


Grand portage Resort • 715-476-2466

loon lagoon RV park & Campground • 715-476-2466 loon’s Nest motel • 715-476-2330

mary Russell’s secluded sanctuary • 317-841-7691

1 unit

Northern exposure Nites inn motel • 715-476-3586

8 rooms

Northwoods Vacation lodgings • 715-476-7866

11 cabins

pine Forest lodge • 715-476-2241

9 cabins

pine Noel Resort • 877-505-1590

5 cabins

pinewood Cottage • 715-476-0032

1 cabin

Rugger’s landing • 715-476-2530

3 cabins

stonewall hideaway • 630-696-6220

2 cabins

turtle Chalet • 847-309-1622

1 cabin


29 •

29 27
















• •


25 31

• •






25 25











F/B • 715-476-2389





40 lots 9 rooms




Cry of the loon l.l.p. • 715-476-2502

Gateway lodge & Resort • 715-476-7878

Ad page No.

2 cabins

Balsam Ridge lodging • 715-476-0042


Gas & oil

AtV/snomo Acc

1-6 bedroom

open Year Round

Anchor inn • 715-476-2251




5 bdr cabin


No. units Aerie eagles Nest • 262-789-1456

24 lodGiNG ChARt

Food service (F) Bar(B)

lodGiNG ChARt




Enjoy Northwoods serenity in a fully modern seasonal 2 BR condo coach house. Towering above beautiful Spider Lake, sleeps 8, pets welcome.



Website: Come enjoy nature’s deep woods splendor in complete comfort and quiet tranquility

e Hideaway On the Turtle-Flambeau Flowage Scenic Waters Area 2 & 3 Bedroom Cottages • Full Bar • Food • Gas Fishing • Hunting • Snow Sports • Beach • Pets Welcome Wed. Mexican Night (May - Aug) • Fri. Night Fish Fry Nightly Dinner Menu • Great Sandwiches & Homemade Pizza

4206 N. Turtle Road • Mercer, WI 54547 Open Year Round • (715) 476-2160

Visa • Mastercard • Discover • AMX

HAVEN NORTH CONDOMINIUMS Affordable Nightly Lodging Donald D. Richards, General Manager (715) 561-5626 • 1-888-40-HAVEN Fax: (715) 561-5592 • e-mail:

Beaver Lodge

Loon’s Nest Motel

on Little Martha Lake

Fishermen, Hunters, Snowmobilers & ATV’ers Welcome!

Bar Casual Dining Motel Sports TV’s

Right on Trail No. 17 • Downtown Mercer Color Cable TV • Refrigerators • Air Conditioned Reasonable Rates

Million Dollar View On Little Martha Lake We welcome Snowmobiles ATV’s • Bikers Hunters • Fishermen

2.5 mi E on Hwy J. Left on Beaver Lodge Cir., ATV/Snowmo trail #10 Mercer, WI • 715-476-2149

Hwy. 51 • P.O. Box 282 • Mercer, WI 54547 E-mail:

(715) 476-2330 • 715-476-2389


Complete privacy, a vacationer’s dream. 317-841-7691 • 6331 Russell’s Road • Mercer, WI


Beaver’s R e s o r t ACCommodAtioNs



Flambeau Vista Retreat, LLC Four-season log cabins on the shore of the scenic Turtle-Flambeau Flowage with rustic charm and modern conveniences.

Modern Year Round Cabins • Safe Swimming Area Playground • Full Bar & Grill • Open Year Round • Camping Serving Breakfast in Winter • On Trail 12A

Jim & Lynn Langhoff 4720W Lake of the Falls • Mercer, WI 54547 (715) 476-3412 •

Pine Forest L O D G e

John & Cheri Stratte • 2060W Pine Forest Road Mercer, WI 54547 • Phone 715-476-2241 Open year round. Only resort on 350-Acre Spider Lake. Fully furnished log cabins and winterized vacation homes. Canoes, kayaks, boats & motors. Swimming beach. Hiking, X-Country skiing & Snowshoeing trails. Lodge has full liquor bar. Snowmobile access to trails 8 and 10. Wheelchair accessible. New mattresses.

Scott & Kathy Reinhard

715-762-4612 Fish, Snowmobile and ATV right from our door. Dogs Welcome

On e Famous Turtle-Flambeau Flowage


Eagle’s Nest Lodge Experience the beautiful Northwoods in style! New owners have completely renovated this spectacular four season resort! Cozy yet spacious cabins sit nestled in the woods overlooking beautiful Lake of the Falls, headwaters to the famous Turtle-Flambeau Flowage. Fishing is at its finest year round, offering walleye, bass, panfish and record breaking musky! We are just 7 miles from town on Cty FF and located on snowmobile trail 12A. Enjoy all the special touches and extras we have to offer... enjoy the Northwoods in style! Pets Welcome.

For rates and additional information, please visit us at: Your Hosts: ken & Julie kersten 4946 Musky Point Rd. • Mercer, WI 54547


• 2500 Sq. Ft. Natural Log Cabin, • Five Bdrms • 2 NFP • 2 Kitchens • 3 Full Baths • Large Groups, Fishing Groups, Hunting parties, Corporate Planning Meetings, Exec. Hideaway

6511 O’Mearas Rd. • Butternut, WI 54514 (262) 789-1456 (home) (414) 406-2107 (mobile) Fax: (262) 789-3266 E-mail:

E-mail us at: • • 715-476-2389


27 Turtle-Flambeau Flowage On Snowmobile Trail and ATV trail #9A 6 Fully Equipped Cabins with TV’s, DVD’s & AC Full Liquor Bar & Game Room Lund Boats - 9.9 hp. Motors • Paddle Boat Pontoon Boat Rental • Swimming Beach • Raft Concrete Boat Ramp • 6 Piers Picnic Tables • Outdoor Weber Grills Basketball • Volleyball • Horsehoes • On ATV Trail #9

Porky & Rozann Rhey, Owners on Premises 2974 N. Hiawatha Rd. • Butternut, WI 54514

(715) 476-2555


Escape to the North... come stay at

Northern Wisconsin`s Last Wilderness Area

e Great Escape at Cedar Lodge

Kayak Rentals & Fishing Adventures Day Trips and Transport

Located in the vast wilderness area of the Turtle-Flambeau Flowage. New 2, 3 & 4 bedroom Deluxe Vacation Homes, fireplaces, whirlpool baths, dishwashers, and microwaves.

Best fishing in Wisconsin!

For Information or Reservations call:

715-476-2521 Bob & Cathy Weinkauf 4125N Popko Cr. W. Mercer, WI 54547 Phone (winter): 850-927-4858 •

Escape & Rent the Largest Log Lodge in the Northwoods. Year-Round Lodge Available! 8,000 sq. ft. Log Lodge - 11 bedrooms - 29 beds - 5 bathrooms Snowmobiling - Fishing - Skiing - Swimming - Golf - ATV Located on the Turtle-Flambeau Flowage - Mercer Area Weekly & Weekend Rentals • Family Reunions • Snowmobile Club Events • Corporate Events • Guys/Girls Weekends Away

Call For Rates & Availability: 262.370.0018 Or e-mail: • 715-476-2389


Donner’s Bay Resort





Four Season Cabin Rentals On Snowmobile & ATV Trail

Big Pine Bay Stay at...

Pontoon Rentals • Turtle Flambeau Flowage Access Gene & Darla Waite • 715-476-0042 8-1/2 mi. West of Mercer on County Hwy. FF

3 Levels • 4 Bedrooms • Brand new in 2006 — 2,200 sq ft.

Beautiful LoG Home on Beautiful weBer Lake 3 miles north of Mercer, WI

Western exposure for spectacular sunsets Private cLaSSy uP NortH retreat “the destination is worth the Journey” Elmer Gosh & Shari Younger 5583 Creek Side Court • Mercer, WI 54547

reservations (715) 476-0071 •

•3,500+ sq. foot • 6 Bedrooms • Grand, stone fireplace is over 20 feet tall in living room. • Living & dining rooms, M. bedroom, & deck overlook lake. • 33 ft. recreation room; pool table; air hockey,TV, DVD. • Cedar & pine interior, 3 bathrooms, kitchen, dishwasher. •Enjoy great western sunsets, swim or catch musky & bass. • 285 feet of private lakefront on Little Martha Lake • Private lake so you can hear loons not motor boats. • New Furnace and AC in 2007 • Walk to a nearby restaurant or drive 2 miles into Mercer • ATV/snowmobile trail access. • 2 car garage, 2 boats • Ideal for a 2 family vacation • Fall and Spring have discounted rates. • 715-476-2389

ACCommodAtioNs Turtle-Flambeau Flowage

Cry of the Loon Resort, LLP

Cedar Cove Cabins On the Turtle-Flambeau Flowage

Ken & Audrey Hart

6505 W O’Mearas Rd. • Butternut, WI 54514

(715) 476-2502

Located on Snowm obile Trail#9 2964 N. Hiawatha Rd., Butternut, WI 54514 Pat Kieweg 715-476-2511

• 4 Fully Equipped Housekeeping Cabins w/Gas Fireplaces, Satellite TV • Lund Boat and Motor Rental • 4 Docks, Launch, Beach, Raft • ATV Trail Access • Free WI-FI

ON GRAND PORTAGe LAke Large Housekeeping Cabin Rentals “Squeaky Clean” and Bargain Priced! Nicely secluded yet only a 10 minute walk to all the action downtown.

“All Fully Equipped Plus” means: • Screen porch with 2nd dining area • Fishing boat + dock site “or” a free site • Cable TV & AM/FM radio • Ceiling fan and Microwave • Charcoal Grill & Picnic table • Campfire ring and firewood included • Busy deer feeding station • Fishing, swimming and lots more! 2009 and Recent 2010 Best of Mercer Award!

Open May to Mid-October E-mail: • 715-476-2389


• 5 Modern Fully-Equipped Cabins • Gas Range & Oven, Microwave, Coffee Maker, Refrigerator & Freezer • 4 Cabins with Fireplace • Protected Bay • Large Pier and Boat Ramp • Fish Cleaning House • BBQ Grill, Picnic Table, Beach • Boat, Motor, Pontoon Rental Available


diNiNG estABlishmeNts

Under New Ownership

diNiNG estABlishmeNts


Located in Downtown Mercer 1/2 Block from the ATV/Snowmobile Trail Open 7 Days A Week • 11AM - Close Daily Food Specials Mon-Fri 5262 N. Lakeview Ave • Mercer, WI 54547


Ding-A-Ling Supper Club 2639 railroad St. mercer, wi 54547 1 Block off Hwy 51

715-476-0101 Breakfast ~ Lunch ~ dinner

“A True Northwoods Supper Club Dining Experience” Ribs • Steaks • Seafood • Chicken Closed Mondays

(715) 476-2270 E-mail: “Area’s Most Popular Supper Club”

Corner of Hwy. 51 & 47 • Mercer, WI 54547

Same Great food, Brand New faces The Northwoods’ Finest Sandwiches

Free wireless Internet access CATERING AVAILABLE ATV/Snowmobile Trail #17 Phone: 715-476-2197 E-mail:

appetizers • wraps • Soups & Salads Sandwiches • desserts open at 9:00am daily Serving food from 11:00am to 10:00Pm friday fish fry–cod, Lake Perch, walleye

5225N Hwy 51 • mercer

715-476-2516 • 715-476-2389

ACCommodAtioNs/diNiNG/ReAl estAte


Restaurant & Bar

Cabins, Tubing & Canoe Rentals Access to Snowmobile & ATV trails Located on the Turtle River & Pike Lake

5643N Hwy. 51 • Mercer, WI 54547

(715) 476-2530

Around the Corner Pub All You Can Eat CHICKEN Every Day Home of the Pub Burger • Soup Chili • Sandwiches Friday - All You Can Eat Fish & Chicken Open Daily 11am • Serving Food 11am-11pm

Railroad St. • Mercer, WI 54547 (715) 476-2472

Located across the street from Citgo & the Wampum Shop Home Town Experts with a World of Experience!

IRONWOOD 1710 E Cloverland Dr. 906-932-4110

MERCER 5211 Hwy. 51 715-476-2323

Hometown Village Apartments Designed for people 50+ or persons with disabilities

5231 N. Vaughn Street Mercer, WI 54547 (715) 476-2747 or (715) 466-2255 Professionally Managed by Meridian Group, Inc. • 715-476-2389

ACCommodAtioNs/diNiNG/ReAl estAte

Rugger’s Landing

mediCAl seRViCes

mediCAl seRViCes

32 • 715-476-2389

GeNeRAl seRViCes

33 GeNeRAl seRViCes

aNd Let uS take care


Many of your potential customers will visit the Internet to search for your wares anda learn more about your business. Create a positive perception of your business with professional website.

aSSured PuBLiSHiNG, Ltd (800) 353-4511 • (715) 453-4511


SatiSfied cuStomerS:

• Minocqua Popcorn • G.W. Schwartz Company • Superior Home Construction • Northwoods Inn & Suites • Soap N’ Suds Laundry • Textiles Floor Specialists • Wisconsin Land & Lakes • Dvorak’s Docks • 715-476-2389

GeNeRAl seRViCes

GeNeRAl seRViCes


HOURS Mon. - Fri. 7:30 - 5:00 Saturday 8:00 - 1:00 • Sunday 9:00 - 12:00

Mercer Auto Parts, LLC 5188 N. Harper St. • (715) 476-2229

LBS Insurance Group “Hometown People Serving Your Hometown Needs” ASHLAND OFFICE 303 W Main St / PO Box 498 – Ashland, WI 54806 Phone 715-682-6197 Fax 715-682-6312 IRONWOOD OFFICE 301 W Aurora St / PO Box 8 Ironwood, MI 49938 Phone 906-932-4112 Fax 906-932-5122

MINOCQUA OFFICE 9551 Town Line Rd / PO Box 988 Minocqua, WI 54548 Phone 715-356-3274 Fax 715-356-3424 • 715-476-2389

GeNeRAl seRViCes/RetAil

Your Hometown Building Professionals “See Us First For Your Building & Home Remodeling Needs” WHERE EXPERIENCE COUNTS M-F 7 - 4:30 and Sat. 8 - 12:00 Noon

Wampum Shop Northwood’s largest Gift shop Huge Selection of T-Shirts, Sweatshirts, Minnetonka Moccasins Decorative Garden Accessories • Leather Items • Toys Cards • Giant Selection of Loon Items

P.O. Box 124 • Mercer, WI 54547

The library offers 8 public access computers, free WiFi, popular fiction and non-fiction books, books on CD, DVDs, a color copier, fax service, online databases including Ancestry Library Edition, downloadable ebooks and eAudio books, magazines and local newspapers. Open to all residents of the Mercer area and visitors free of charge. Your Mercer library card is also good at all of the libraries in the Northern Waters Library System. Summer Library Hours: (Memorial Day - Labor Day) Mon - Thurs 9-7; Fri 9-5; Sat 9-noon Winter Library Hours: Mon, Wed & Fri 9-5; Tues & Thurs 9-6; Sat 9-noon

(715) 476-2465

The Paw Shop Gently Used Merchandise Student Run Resale Store

Summer Hours: Tues-Fri 10AM-4PM • Sat 10AM-2PM

Winter Hours: Wed 10AM-6PM • Thur & Fri 10AM-4PM • Sat 10AM-2PM

Volunteers Needed • Donations Welcome 715-476-2276 5215 Hwy 51 • Downtown Mercer • 715-476-2389

GeNeRAl seRViCes/RetAil

4791 N. Hwy. 51 S. • Mercer, WI 54547 (715) 476-3684 • Fax (715) 476-2065


ReCReAtioNAl ReCReAtioNAl ReNtAls, ReNtAls, sAles sAles && seRViCe seRViCe

“Jerkbait” Guide Service! Musky, Walleye, Smallmouth Fishing the Turtle-Flambeau Flowage and area lakes for over 30 years!

ReCReAtioNAl ReNtAls, sAles & seRViCe

36 5228N HWY 51 Mercer, WI 54547

(715) 476-2526

Pro Staff Guide: Jerry “Jerkbait” Hartigan “St. Croix Pro Staff”

Fresh Live Bait • Archery & Ammo • UPS Shipping Dry Cleaning Drop Off • Quality tackle Hunting Supplies • Gifts & Collectibles Guide Services

AREA’S #1 SPORT SHOP 5227N HWY 51, MERCER, WI 54647 (715) 476-0123 • Open Year Round • Nancy Lundquist

Scenic Flights Of e Beautiful Northwoods Area Fly in either a Float Plane or Traditional Land Plane • Will Pick You Up At Your Dock or Boat!

Bill Lauer • Commercial Pilot Certified Flight Instructor

Area’s #1 Sport Shop

(715) 715-476-7810

5228N Hwy. 51, Mercer

Aerial Photography • Scenic Flights Flight Lessons • Flights from Local Airports or Local Lakes

Mercer Rentals & Sales 5235 N. Hwy. 51 • 715-476-3490 RENTALS: Tools, Equipment, Fishing Boats & Motors

(715) 476-2526

• Musky, Bass, Walleye, fishing supplies! • Guide service, licenses and live bait! • Archery supplies and more. •  Live Bait “Guaranteed to catch fish or die trying”

SS SPORT STORE, INC. Hewitt Docks & Boat Lifts

SALES: Mercercraft – Aluminum Docks and Swim Rafts

ATV’s Snowmobiles Parts & Accessories

SALES, SERVICE & RENTALS Highway 51 • P.O. Box 346 Mercer, WI 54547 (715) 476-2468 Fax: (715) 476-3713 • 715-476-2389


lip your boat into the water, take it out far enough to lose sight of the landing and look’re treated to a view of nature, of wild beauty and all its splendor. Tall stands of pine and birch crowd the shoreline, a pair of loons dive in a quiet bay and high overhead, a bald eagle circles. e scenic beauty and wild character of the Turtle-Flambeau Flowage area have been preserved for all to enjoy. Activities include fishing, hunting, snowmobiling, boating, biking, hiking, wildlife watching, auto touring and more. Visit our website to begin planning your adventure in the largest wilderness waters area in Wisconsin.

Mercer AreA chAMber of coMMerce 5150 N. hwy. 51 • Mercer, Wi 54547 (715) 476-2389

2011 Visitor Guide

Place Stamp Here

Mercer Wisconsin Official Visitor Guide  

Mercer WI - The Loon Capital and Home to the Famous Turtle Flambeau Flowage. Great fishing, hunting, and outdoor recreation awaits.