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business at Mercer University

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ducating leaders for the competitive business environment, Mercer’s School of Business and Economics provides students with a program of study that is both personalized and equipped with experiential learning opportunities. Mercer’s business students integrate knowledge from a breadth of academic programs with emphasis on critical thinking and reasoning skills. Internships, study abroad, and international service programs at Mercer allow students to learn through experience. Complemented with faculty mentorship and personal guidance, students graduate within four years prepared to excel in their chosen profession or ready to enter competitive graduate school programs.

A UNIQUE APPROACH Mercer offers a unique and comprehensive approach to business education. Mercer’s business students identify their career goals and, alongside faculty mentorship, develop a personalized program of study that fits with their objectives. Grounded in a core business curriculum, students select a major and/or customized area of study that includes courses both within the business school and in other Mercer schools, such as the School of Engineering, College of Liberal Arts, College of Education, and the School of Music.

In fact, Mercer Business students often combine multiple disciplines into a single program of study to earn their Bachelor of Business Administration. A student might study Entrepreneurial Small Business Management by combining marketing, management, and accounting disciplines. Another might double-major in accounting and economics, with a minor in math from the College of Liberal Arts. A management student with aspirations for law school might incorporate Political Science classes. Marketing students can broaden their degrees by adding classes in media studies and technical communication. An economics student with interest in international economics might incorporate a foreign language major or minor into his or her plan, along with international business courses.

mercer business advantage • Ranked among the top 10 schools in the Southeast (U.S. News); • The highest level of international accreditation from the Association to Advance Collegiate Schools of Business (AACSB); • Small classes allow students interact with their peers and professors; • Students are taught by experienced professors, not graduate students; • Accessible faculty with extensive office hours for student contact; • Students have faculty advisors who provide insight about the profession and employment, graduate school, and career path opportunities; • Guaranteed admission opportunities to Mercer’s MBA and MAcc and reduced graduate program tuition.


programS of Study Mercer Business students decide upon a program of study by the end of their sophomore year. Specialization is available in the following disciplines: ACCOUNTING

Finance

A major in accounting provides students with a foundation upon which they can build a successful career in the accounting profession, whether in public accounting firms, government, corporations, or as an independent CPA (Certified Public Accountant). Accountants often are required to hold a CPA designation. Students graduating from Mercer have a successful track-record in obtaining this distinguished certification.

Finance is a dynamic field dealing with the management of funds. Sourcing, allocating, investing, and controlling funds, financial professionals have an important position in the world of business. Mercer’s School of Business educates tomorrow’s financial leaders, teaching them to understand financial resources and risks. They learn to work with businesses to make informed decisions in order to improve businesses’ financial positions.

Many of Mercer’s accounting graduates enter prestigious graduate programs across the nation and are subsequently employed in public accounting at PricewaterhouseCoopers, Deloitte Touche Tohmatsu, Ernst & Young, and KPMG (The Big Four) and at smaller regional firms. Mercer graduates also are employed in state and federal governments and in private industry. While many students seek a master’s degree, not all accounting professions require it. In fact, most government accounting positions do not require graduate degrees, providing employment opportunities immediately following completion of a BBA in accounting.

Mercer’s finance graduates are wealth management professionals, corporate bankers, consultants, and lawyers. Finance graduates are relied upon for their analytical skills, innovation and creativity, problem solving skills, and communication. For these reasons, the study of finance is easily combined with the study of other disciplines, such as economics and accounting.

4+1 Program: BBA/MAcc Program Eligibility Students must earn a Bachelor of Business Administration degree in Accounting from Mercer with a minimum grade of “C” in any accounting courses. Upon completion of the BBA degree, students must apply and be accepted into the Master of Accountancy (MAcc) program, which can be completed in one calendar year and is considered the fifth year of study.

ECONOMICS Economics focuses on human behavior and asks the question, “How do we get the most out of a scarce set of resources?” The fundamental variables behind this question are supply and demand, of which human behaviors can be predicted. Students majoring in economics study how consumers use limited resources and the variables that affect those choices. Economics majors are taught logical structure and problem solving skills that facilitate the understanding of both individual and aggregate tendencies — knowledge that both employers and graduate schools look for in candidates. Because logical thinking, research skills, and the ability to synthesize large amounts of information are key qualities sought by law schools, economics is one of the more common paths to successful admittance into law school.

“Mercer Business professors are them find a career path that fits th


marketing

4+1 Program: BBA/MBA

Marketing is a dynamic and ever-developing field that reaches far beyond advertising and sales. Marketing provides value to a company and its target customers, and this value is communicated through branding. Students in marketing learn that everything is branded in some way – products, services, people, and even holidays. Mercer

Program Eligibility

Mercer’s marketing students learn to expand upon marketing principles to research customer needs and trends, communicate with potential customers, and provide services that enhance brand value. They take a year-long class where they learn about the various aspects of marketing—from marketing research to advertising to event planning—and then put that knowledge to practice by taking on a real-world client. Selected clients have experienced great success and the students gained valuable hands-on experience in the field of marketing through this course.

Sports Management As the newest addition to Mercer’s business offerings, sports management focuses on the business aspects of sports marketing, sports law, sports finance, sports information, and sports in culture. Sports management professionals are athletic directors, business managers for athletic programs, academic

Students must be enrolled in Mercer’s Bachelor of Business Administration Program; meet specific residency, course, hour, and grade requirements; and establish a 3.5 GPA. Students who successfully meet these prerequisites successfully will be waived from the GMAT requirement, granted admission into the Master of Business Administration program, and have the number of semester hours to earn both degrees reduced from 164 to 150. The degrees are awarded concurrently upon satisfactory completion of all requirements for the combined program.

advisors for student athletes, athletic compliance directors, managers of sports ticketing, and athletic coaches or trainers. Mercer students majoring in Sports Management learn traditional business management skills and techniques, coupled with specialized preparation for applying business principles to spectator sports. Sports Management students interested in managing risk and legal issues in sports are well-prepared to enter law school or graduate programs for human resources.

a valuable resource to students and work with students to help Emily Roberts Kropp ‘10 BBA Accounting, Economics heir passions.”


Management Management is unique in that it can encompass other areas of business, such as accounting, economics, finance, and marketing, allowing students to specialize both in management and other fields of interest. Management involves logistics, service, and operations, and determining the most effective and efficient means for each of these tasks. Managers must learn how to lead, organize, plan, and work with teams, and the various course offerings at Mercer allow students to learn through classroom experience, special projects, and real-world opportunities.

Faculty – Mentors to Student Success Mercer Business faculty serve as academic advisors to students and guide them throughout their Bachelor of Business Administration (BBA) degree program. Freshman students are connected with their faculty advisors at the onset of classes, and remain with their advisors until they declare a focus of study in their sophomore year. At that point, students are assigned to professors within their disciplines of study. These professors work with students to translate personal strengths, values, goals, and vision into a course of study. Mercer Business faculty are committed to the success of students. Unlike many schools who utilize graduate students to teach and advise students, Mercer Business is comprised of faculty with real-world and academic expertise who offer students personalized attention inside and outside the classroom. More than 90% of Mercer Business faculty hold a PhD or equivalent degree and are key figures in their business communities. Faculty serve as consultants, training specialists, entrepreneurs, and corporate advisors in their professional communities. This exposure translates into professional experiences that faculty use to advise students, connect students to networking opportunities, and enrich classroom material with real-world scenarios. At Mercer Business, teaching students is faculty’s primary focus. Mercer Business students and alumni frequently cite the impact their professors had in shaping their career goals and contributing to their current successes.

Mercer Business holds international accreditation from the Association to Advance Collegiate Schools of Business (AACSB), considered the hallmark of excellence among business schools and placing Mercer among the top five percent of business schools in the world.

Graduate business programs • Master of Accountancy (MAcc)

• Professional MBA

• Master of Business Administration (MBA)

• BBA/MAcc

• MBA/MAcc

• BBA/MBA • JD/MBA

• Executive MBA

“My experiences in the Dominican Republic through Mercer On Mission have made me more knowledgeable about global business. I am receiving an exceptional education, that I will take with me beyond Mercer’s campus, and into the working world.” Kimberly Klamon ‘12

BBA Marketing & Management

business.mercer.edu (800) 840-8577 • admissions@mercer.edu

Business at Mercer University  
Business at Mercer University  

Educating leaders for the competitive business environment, Mercer’s School of Business and Economics provides students with a program of st...

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