Blank Nation

Objectives for Product: Expand collections from just dresses for Fall and Spring 2013.

Strategy 1: Add sweaters to Fall collection.

Tactic 1: Design two to three styles of sweaters at similar price points of 100 dollars or less. Sweaters are more expensive, so to keep pricing the same the cost will be distributed through less expensive styles.

Tactic 2: Design one or two sweaters that are consistent in pricing. Instead of tripling or quadrupling the price for wholesale double it. The revenue will be less, but donate less to charities on sweater purchases.

Strategy 2: Design new tops for Spring collection while keeping the production cost the same.

Tactic 1: Design fewer dresses so production costs don’t increase, but there is more product assortment.

Design three to five new tops to add to the collection.

Tactic 2: Increase the price of tops to help keep a cohesive pricing strategy. Increasing the cost will allow for more design variation keeping cost low and staying true to brands pricing points.