Page 1

03 • 2014



03 • 2014


POLISHED PERFORMER Introducing the S-Class Coupé


SHOWSTOPPER Jean Paul Gaultier retrospective ENVIRONMENT The future of food

BEST OF BOTH WORLDS VALENCIA The C-Class Food,versatile wine and art in Estate Spain

01_COVER2.indd 1

20/10/14 10:23 AM


02-03_DPS AD.indd 4

2/10/14 10:27 AM

02-03_DPS AD.indd 5

2/10/14 10:27 AM

04-05_OPENER.indd 4

2/10/14 10:21 AM

Mercedes-Benz magazine

0 3 / 2 0 1 4


Spanish visions t u r b u l e n t pa s t, g l i t t e r i n g f u t u r e In Valencia, star architect Santiago Calatrava designs futuristic glass-and-steel palaces like the L’Àgora multifunctional arena. Not far away, the idyllic fishermen’s quarter exerts a more earthbound charm, and people are taking to the streets to fight for its preservation. Extremes such as these are raising pulses in Spain’s third-largest city. But that’s nothing new, as we can attest after our excursion with the B-Class (page 64). Valencians have their own antidote to being overwhelmed by too much future: socialise, enjoy life and take matters into your own hands.


04-05_OPENER.indd 5

16/10/14 11:02 AM

Mercedes-Benz magazine

I have always thought that there are many kinds of beauty and that we can find it anywhere.




014 005 INTRO The future is bright in Valencia. 008 C H E C K- I N Mobility and innovation: crossing the desert in the F-CELL B-Class, groundbreaking technology, plus once-in-alifetime experiences.

014 T H E S H OWS T O P P E R Jean Paul Gaultier brings outrageous fashion and artistic flair to a new exhibition at the NGV. 020 LU X U RY L I N E R Spectacular design and intelligent technology combine in the S-Class Coupé.

028 LEGENDS Looking back at the launch of the 220 SE in 1961, the precursor to today’s Coupé.

040 FEARLESS Surfer Garrett McNamara teams up with Mercedes-Benz to create the custom-made MBoard.

030 E S TAT E O F T H E A R T Sporty, stylish and practical: meet the new C-Class Estate.

044 DA R I N G D E S I G N The SL designo roadster sports a contrasting colour scheme that is sure to turn heads.

Mercedes-Benz magazine is published by Hardie Grant Media for Mercedes-Benz Australia Pacific Pty Ltd / 44 Lexia Place, Mulgrave, Victoria, Australia 3170 / tel: 61 3 9566 9266 / Mercedes-Benz Marketing Caroline Bowen and Jerry Stamoulis / Enquiries / No responsibility is accepted by Mercedes-Benz or

Hardie Grant for the accuracy of any statement or advice contained in the text or advertisements. All material appearing in Mercedes-Benz magazine is copyright. ©2014


06-07_CONTENTS.indd 6


20/10/14 10:10 AM

0 3

2 0 1 4







046 T E C H N O LO GY How perceptions of premium inclusions have evolved, from velour to leather seating and beyond. 048 SEEDS OF THE FUTURE A Norwegian organisation is safeguarding the world’s crops for the future.

CAB audited Sept 2013 71,837


054 C H E C K- O U T Exclusive escapes, restaurant news, food festivals and fine wines. 058 CA R L A Z A M PAT T I Australian designer Carla Zampatti on her inspiration and timeless style.

060 C L A S S O F I T S OW N Small cars come of age with the sporty CLA 250 4MATIC. 064 P L AY T I M E Beaches, spectacular architecture and relaxed dining make Valencia a modern holiday paradise.

074 ICONS Light: six illuminating facts.

Hardie Grant Media / Private Bag 1600, South Yarra, Victoria, Australia 3141 / tel: 61 3 8520 6444 / Managing director Jeff Trounce / Publisher Keri Freeman / Managing editor Sarah Lewis / Editor Helen Kaiser / Art direction & design Glenn Moffatt Pre-press Splitting Image Colour / Print Offset Alpine / Editorial / Advertising FO RM U L A 1 ® AN D F1 ® ARE RE G IST ER ED T RADE M ARKS

06-07_CONTENTS.indd 7

072 TRELISE COOPER New Zealand fashion designer Trelise Cooper sits in the vanguard of emerging trends.


20/10/14 10:10 AM

Mercedes-Benz magazine



Oasis on wheels H O L LY WO O D S TA R S Diane Krüger and Joshua Jackson spent two days at 50°C in Death Valley, California – without taking any water with them. Their only ally was the F-CELL B-Class, which uses a fuel cell to generate electricity from the chemical reaction between hydrogen and oxygen, producing emissions of pure water. The film Defying Death Valley shows their journey through the desert, how they waited apprehensively for the first taste of water from the reservoir on the rear of the vehicle, and how they realised that their car could also produce drinkable water. The two stars were, in fact, proponents of fuel-cell technology before their journey. “Filling up in three minutes, driving some 400km and generating zero emissions – it doesn’t come much better than that,” said Jackson. M B 4 . M E / D R I V E 4 WA T E R


08-13_CHECK_IN.indd 8

2/10/14 1:07 PM

C H E C K - I N

Xiaolin Zheng

Sharp thinking

The 35-year-old professor at Stanford University develops flexible solar cells that can be attached to a range of surfaces.

L I K E A M A S S I V E N E E D L E , this lookout tower and radio mast is set to rise above the forest near the Turkish city of Çanakkale by 2015. To reduce its impact on the natural surroundings, architectural consultants IND and Powerhouse Company are building the access to the tower on stilts. Visitors will be able to walk through the forest to a lookout point, gaze across the city from there and then walk on to the visitor centre, which will hover above the trees. The tower itself is set to reach a height of 100 metres. INTERNATIONALDESIGN.NL

What makes your flexible solar cells different from conventional ones? Normally, thin-layer PV cells are mounted on silicon or glass wafers, which are heavy, inflexible materials but can withstand heat. That is why we still use them, but we add a metal layer between the solar cell and the backing material. If you put this structure in warm water, the solar cell can be peeled off the wafer and glued to any surface you like. What are the possible uses for your solar cells? Solar stickers enable virtually any surface to be used to generate energy. As they are light, flexible and transparent, you can stick them on walls, cell phones, helmets, convex windows, portable electronics, bicycles or curved car roofs. Their output remains the same, but the costs are potentially lower. How did you first hit on the idea? In my home country, China, you see many solar panels on roofs that are used for heating water. Years ago my father said to me, “Wouldn’t it be great if solar cells could be made lighter and more flexible? Then you could put them up anywhere, not just on roofs!” From that point onwards, I somehow couldn’t get the idea out of my head.



NVH rating: a term that refers to Noise, Vibration and Harshness, and sums up all the perceived sounds and vibrations that can affect the comfort of a vehicle’s interior.

Supersonic Spike Aerospace S-512 is a new design of jet which, from 2018, will whisk you from London to New York in three hours. A special feature is that, instead of windows, cameras will present panoramic views on display screens embedded in the walls. You will be able to change the images at the flick of a switch. S P I K E A E R O S PA C E . C O M


08-13_CHECK_IN.indd 9

2/10/14 1:07 PM

Mercedes-Benz magazine


Green scene

A S T H E O F F I C I A L Vehicle and Automotive Partner of the 2014 Australian Masters, Mercedes-Benz continues its strong support of professional golf worldwide. This year the Masters is being played at Metropolitan Golf Club, 20-23 November, with Adam Scott vying for an unprecedented third title in a row. Both on-course and off, MercedesBenz is heavily involved, with an interactive engagement area in the Village, a Hole-in-One competition during the tournament, a premium hospitality suite in a prime location overlooking the 1st tee and 18th green, and complementary parking for Mercedes-Benz customers.

Adam Scott

1,000,000,000 D O L L A R S H AV E S O FA R B E E N D O N AT E D to projects on the Kickstarter website. This crowdfunding platform offers any project – from paper decorations to cat calendars, from robots to entire movies – an opportunity to access funding. Each project sets a deadline and offers incentives that can range from the end product itself to a weekend visit to the developers, depending on the sum donated. The website was launched five years ago with a mere seven projects, but has now helped 5.7 million people in 224 countries to realise no fewer than 135,309 projects. Kickstarter now has many imitators, and crowdfunding has become a billion-dollar business.





“INSIGHT is not a light bulb that goes off inside our heads. It is a flickering candle that can easily be snuffed out.” M A LC O L M G L A DW E L L | AU T H O R




... Hover above the savannah

H OW D O YO U D O I T ? Forget jeep safaris, now you can explore Africa’s landscapes from a hot air balloon. With a bit of luck you will see lions, zebras and wildebeest in the wild. W H AT A R E T H E REQUIREMENTS? You should be an early riser – the balloon usually takes off at sunrise. Open to children above the age of six or over 130cm. WHERE IS IT? Various companies such as offer balloon flights as part of their green safari trips in Zambia and Namibia.


08-13_CHECK_IN.indd 10

2/10/14 1:07 PM

C H E C K - I N





Zhangjiajie Tianmen


N A M E Road to heaven D I S TA N C E 11 kilometres H I G H E S T P O I N T 1,300 metres

T H E C L I F F S of Wulingyuan in the eastern Chinese province of Hunan tower precipitously into the sky. Nearby is Tianmen Mountain (1518 metres), which has a lot to offer: one of the world’s most spectacular cable cars, a glass viewing platform at 1430 metres – and Tongtian Dadao, the Road to Heaven. From the foot of the mountain the road runs 11 kilometres up to a height of 1300 metres, with 99 hairpin bends in all. After the first third of the journey you change to a shuttle bus, which takes you to the next attraction: Tianti, a staircase with 999 steps leading to the Heavenly Gate – a 30-metre-wide hole in the rock that small aircraft have been known to fly through. C H I N A T R AV E L . C O M

29 °


N ,

110 °



03 • 2014


Colour pop


03 • 2014


POLISHED PERFORMER Introducing the S-Class Coupé

BEST OF BOTH WORLDS The versatile C-Class Estate


One of the Art Gallery of NSW’s most ambitious exhibitions to date, Pop to Popism will showcase more than 200 iconic pop art works from the 1950s to the 1980s. Filling an entire floor of the gallery, the show will star bold masterpieces by the likes of Roy Lichtenstein, Andy Warhol, Brett Whiteley and David Hockney and includes works from Australian collections, as well as international sources such as MoMA. From 1 November to 1 March.

VALENCIA Food, wine and art in Spain

SHOW STOPPER Jean Paul Gaultier

01_COVER.indd 3

2/10/14 10:41 AM

Brainwave announces Foundation 40

Brainwave has launched an innovative new fundraising campaign, Foundation 40. Read more about this initiative on the November iPad® issue of the Mercedes-Benz magazine. Visit the App Store to download your free Mercedes-Benz magazine straight to your iPad®.


A RT GA L L E RY . N S W . G OV . AU


08-13_CHECK_IN.indd 11

2/10/14 1:07 PM

Mercedes-Benz magazine


Downloads for travellers FLY ON THE WALL With its all-round vision, the 360Fly camera misses nothing. Weighing in at a mere 120 grams, it can be mounted virtually anywhere. 3 6 0 F LY . C O M

Marine luxury

AMG Soundroom: listen to the engine sounds of AMG models. Muzei Live Wallpaper: shows a different work of art every day as wallpaper. Minube: write travel lists for friends and read their tips or trips.



Good reference STUTTGART The Coupé SUV concept car represents a further step towards the fusion of sportiness and robustness already hinted at by the GLA compact SUV. The study simultaneously incorporates features of a coupé and an off-road vehicle. Thanks to what Mercedes-Benz design chief Gorden Wagener calls its “extreme proportions”, the concept car offers a glimpse of what an entirely new class of vehicle might look like. M E R C E D E S - B E N Z . C O M


Apartments and hotels are being built here. Wind turbines and solar cells generate green electricity.


Here there’s room for restaurants, offices, shopping malls and conference centres.


Below water level are technical rooms with research centres and recycling plants.

G R A N D CA N C Ú N is a vision of a green offshore tourist resort near the popular Mexican seaside town of Cancún. It consists of a marine platform with luxury hotels and apartments, as well as cinemas, conference centres and shopping malls. Sustainability is the name of the game, the idea being that the platform is carbonneutral and even produces enough energy and drinking water to supply some of the mainland as well. The main aim is to use state-of-the-art water purification techniques to clean seawater. The resort is planned for completion by 2020 – the 50th anniversary of the creation of Cancún. G R A N D C A N C U N I N T L . W I X . C O M / I N T E R N A T I O N A L 12

08-13_CHECK_IN.indd 12

2/10/14 1:07 PM

C H E C K - I N

NEW BR 03-92 CERAMIC · Automatic · 42 mm · NEW BR 03-92 CERAMIC · Automatic · 42 mm · NSW Gregory Jewellers, Sydney, 02 9233 3510 | Gregory Jewellers, Bondi Junction, 02 9389 8822 VIC 8th Avenue Watch Co., Emporium Melbourne, 03 Jewellers, 9639 6175 |Sydney, Dean International Free, Footscray, 9687 Junction, 1388 | Gregory Jewellers, Maribyrnong, 03 9975Co., 4640 NSW Gregory 02 9233 3510Duty | Gregory Jewellers,03Bondi 02 9389 8822 VIC 8th Avenue Watch Emporium Melbourne, 03 9639 6175 | Dean International Duty Free, Footscray, 03 9687 1388 | Gregory Jewellers, Maribyrnong, 03 9975 4640

Download the BR SCAN app to reveal exclusive content13

Download the BR SCAN app to reveal exclusive content

08-13_CHECK_IN.indd 13

2/10/14 1:07 PM

Mercedes-Benz magazine

Sho wst opp er j e a n pau l G au lt i e r is a true original. The breadth of his iconic design history is on show as part of a retrospective exhibition at the National Gallery of Victoria.


14-19_JPG.indd 14

Wor d s Mitc he l l oak l e y s m it h

Ph oto s isa m u sawa

21/10/14 11:25 AM



14-19_JPG.indd 15

20/10/14 10:13 AM

Mercedes-Benz magazine

he r dress: boss / Tren ch coat: burberry / Gl asses: l acoste

Collaborations are a breath of fresh air for me as they allow me to work in different media, to meet people that I wouldn’t meet in fashion, and to explore different ideas.


him jack et: belstaff / pants: hack ett / polo shi rt: burl in gto n / shoes: belstaff

j e an paul Gaultier


14-19_JPG.indd 16


21/10/14 11:25 AM




14-19_JPG.indd 17

20/10/14 10:13 AM

Mercedes-Benz magazine


n the Jean Paul Gaultier retrospective, The Fashion World of Jean Paul Gaultier: From the Catwalk to the Sidewalk, the clothes on display aren’t housed within glass cases. It’s a small detail in the broader scope of this exhibition, which has to date been seen by over one million people in numerous different locations since first opening at the Montreal Museum of Fine Arts in 2011, but it’s nonetheless worth noting given exhibition designers’ reliance on the mechanism today. Ever since fashion clawed its way into the hallowed halls of the fine art museum – first via stuffy costume institutes, then with blockbuster, celebrity fuelled affairs, like those at the Metropolitan Museum of Art, and more recently with philanthropic gestures, like corporate sponsorship – it has developed a tendency to employ curatorial approaches traditionally reserved for art. In some ways it’s important for a fashion curator to eschew the mannequin, with its prosaic references to the retail high street, in order to elevate fashion beyond merely a commercial venture, but then again fashion, at least for the most part, is designed to be worn, and viewers have an innate desire to see it up close. “Clothes are made to be worn and I wanted to find a way to make this exhibition alive and not [feel like] a funeral,” explains Gaultier of his namesake exhibition, which presents some three decades of the seminal French designer’s work. Working as a consultant alongside curator Thierry Maxime-Loriot, Gaultier was inspired to animate the exhibition display mannequins’ faces with audio-visual footage, inspired by director Denis Marleau’s play The Blind, which he’d seen at a theatre festival in Avignon, France. For each city that the exhibition visits – with Melbourne being its ninth when it opened at the National Gallery of Victoria in October – Gaultier and MaximeLoriot make small changes to the show so as to keep it interesting, both for audiences and themselves. The exhibition is made up of various sections or rooms that represent constant themes in the designer’s work – or ‘obsessions’, as he prefers to call them – in lieu of a chronological approach. In this way, pieces from his earlier collections, dating back to 1976, are

showcased alongside pieces recently available for purchase, demonstrating the strong artistic thread that weaves itself through the designer’s work. “You can understand my obsessions when you see the exhibition: sailors, mermaids, corsetry, ethnic influences, sexuality… it would be difficult to decide on just one garment [to represent my work], there are so many.” And thus some 140 pieces make up The Fashion World of Jean Paul Gaultier, in addition to photographs, sketches, stage costumes, excerpts from runway shows, film, television, concerts and dance performances. In making the Australian iteration of the exhibition particularly unique, a new section will focus on Gaultier’s Australian muses, with the designer having created pieces for Nicole Kidman, Kylie Minogue, Andrej Pejic, Cate Blanchett and Gemma Ward in the past. It’s by working with these icons that Gaultier has reached the greatest audience, having become something of a superstar himself through his dressing of Madonna for her Blond Ambition World Tour in 1990 which, of course, included the now iconic conical bra, which will no doubt be an brought the world to the designer, and he in audience drawcard. For many, turn made her iconic, evidence of fashion’s Gaultier is pop music’s most cultural significance. famous provocateur; Madonna It’s interesting that Gaultier’s conical bra – one that women and men alike still play dress-up with for special events and costume parties today – should standout as one of the era’s most important garments given that it doesn’t represent our culturally accepted ideals of beauty. But as The Fashion World of Jean Paul Gaultier, with its tributes to the designer’s various transgender muses, demonstrates, Gaultier has a different understanding of beauty. “I have always thought that there are many kinds of beauty and that we can find it anywhere,” explains Gaultier. “For me, beauty is difference. I find the accepted canon of beauty very restrictive. When I started in this business [in 1976] the models were all Swedish, and the girls were supposed to be blonde with blue eyes. I love [that], but I also love the red-haired ones and the brunettes, and the Asian girls and the African girls, and the thin ones and the not-so-thin ones. The most important thing for me is the personality.” j e an paul Gault ie r

I am very much still alive… I still have passion for what I do and I can say that I have remained true to myself.


< 14-19_JPG.indd 18

21/10/14 11:25 AM


i French–born and –based, Jean Paul Gaultier is one of the world’s most acclaimed fashion designers. Getting his start as an assistant to Pierre Cardin in 1970, Gaultier presented his first namesake collection in 1976, firmly positioning himself as the country’s enfant terrible for his work that, still today, defies convention. Indeed, the designer is known for his breaking of social and cultural taboos, with pieces like the now-infamous cone bra that he created for Madonna, and casting of transgender models in his runway presentations and campaigns. Evidence of Gaultier’s artistic wit is his work beyond the parameters of traditional fashion, also serving as a costume designer for films including The Fifth Element and Kika. The Fashion World of Jean Paul Gaultier: From the Sidewalk to the Catwalk first opened at the Montreal Museum of Fine Arts in 2011, and has since been presented at eight different museums around the world, the National Gallery of Victoria being its first and only destination in the southern hemisphere. While the majority of Gaultier’s sales come from outside of fashion – like fragrances, as well as special commissions, like that with Diet Coke, for example – it remains his true love. “The business now is not the same one that I started in,” he says of fashion’s evolution over the past three decades. “At the time there were no big groups [fashion conglomerates] and there was much more freedom to be creative.” Haute couture remains an outlet where the designer can be creative with commercial concern. “I am lucky to do haute couture where I can take my time and explore and have the luxury to do 15 fittings for one garment until I get it right,” says the designer. It may be a luxury, but it’s also evidence of his remarkable talent. What’s particularly interesting about Gaultier’s work, too, is that he is one of the earliest proponents of a multi-disciplinary practice that stems far beyond clothing. Long before the current raft of high-profile collaborations between fashion designers and contemporary artists, Gaultier was working with the likes of film directors, like Luc Besson, and performers like Marilyn Manson, evidence that fabric is but

a means to express his ideas. “Collaborations are a breath of fresh air for me as they allow me to work in different media, to meet people that I wouldn’t meet in fashion, and to explore different ideas,” explains the designer. As part of his exhibition opening in Australia, Gaultier designed a new wrap for a Mercedes-Benz SL-Class. It features dynamic lines that hug the contours of the car and a quirky collection of Gaultier’s motifs, including a tattoo-esque mermaid, a trio of stars, the designer’s handdrawn portrait and his signature on the bonnet. Is there anything that Gaultier hasn’t turned his hand to? As the designer says: “I am very much still alive. I sometimes see things that I haven’t seen before, and sometimes I think ‘oh, this is good’, or sometimes I think that I could have done it better or differently. I still have passion for what I do and I can say that I have stayed true to myself. I don’t know, maybe one day I would like to do a revue [music hall]!” < T H E FA SHION WORL D OF JE A N PAU L GAU LT IE R: F ROM T HE S IDE WA L K TO T HE CAT WA L K I S ON D IS PL AY AT THE NATI ONAL GAL L ERY OF V I C TOR I A , M EL BOU R N E U N TI L 8 FEB RUARY 2 0 1 5 .


14-19_JPG.indd 19

20/10/14 10:13 AM

Mercedes-Benz magazine

Luxury liner

S P E C TAC U L A R D E S I G N , impressive power, intelligent technology: a test drive in this top-of-the-range coupĂŠ introduces new levels of perfection.


20-26_S-Class Coupe copy.indd 20



2/10/14 10:48 AM



20-26_S-Class Coupe copy.indd 21

2/10/14 10:49 AM

Mercedes-Benz magazine

Clear lines reflect clear ideas S M O OT H R U N N I N G MAGIC BODY CONTROL monitors the road surface and adjusts the suspension to the slightest uneveness. 22

20-26_S-Class Coupe copy.indd 22

2/10/14 10:49 AM


FORMAL PERFECTION Elongated hood, low roofline, powerful rear-end: the silhouette of the S-Class CoupĂŠ is intuitively just right.

< 23

20-26_S-Class Coupe copy.indd 23

2/10/14 10:49 AM

Mercedes-Benz magazine


our head begins to fill with important questions even before you drive off in the S-Class Coupé. It starts as soon as you open the door, sink into the driver’s seat and close it behind you. It’s a familiar routine you have carried out thousands of times before, but one that in the S-Class Coupé becomes a celebration of engineering brilliance: with just a few millimetres to go, the door is gently pulled shut by the onboard electronics. Click – a pleasing sound, and a pleasant feeling. In fact, it makes you want to open and shut the door all over again. Hence the question that springs to mind: Why is it so rare to feel that everything is functioning in perfect harmony, that everything is just as it should be? And another question: Could it be that perfection in life does exist after all?

Winning fans before you set off The S-Class Coupé draws the eye from afar, long before you reach for the door handle. Perhaps it has something to do with the silhouette, which is both spectacular and straightforward. The design looks deceptively simple for a process that must have been both time-consuming and expensive. The elongated hood runs seamlessly into the elegant curve of the roofline, undisturbed by any B-pillar, and then gently subsides into the rear, creating a harmonious profile that intuitively strikes you as being just right. The interior displays a similar clarity of lines. You don’t feel like you’re in some futuristic spaceship; it is much more homey. Much of this is due to the seats, which provide firm support yet are still as comfortable as armchairs. They will even offer a massage if required. The dashboard is dominated by two large screens. The right-hand one displays the rev counter and speedometer; the one on the left shows, among other things, satnav information or pictures from the 360-degree camera, which generates a bird’s-eye view of the vehicle’s surroundings to facilitate parking. Nowadays we tend to be rather spoiled and demanding; we are never quite satisfied and always find something to complain about. The new computer freezes at work, or a newly purchased jacket starts to develop a crease at the back. These are, of course, trivial problems, but they stoke our desire for everything to be OK, just once. Perhaps it makes sense that this wish has been fulfilled by an automobile, a product born of the marriage of technology and craftsmanship, a vehicle that is both fast and stylish, that triggers emotions and bristles with technical innovations. A vehicle that is, quite < simply, a thing of beauty.

WO R L D F I R S T MAGIC BODY CONTROL enables the coupé to tilt up to 2.65 degrees, reducing lateral acceleration and maximising ride enjoyment.


20-26_S-Class Coupe copy.indd 24

2/10/14 10:49 AM


Taking curves like a slalom champion 25

20-26_S-Class Coupe copy.indd 25

2/10/14 10:49 AM

Mercedes-Benz magazine

e y e catc h i n g The two generously proportioned displays dominate the cockpit and set the tone for the interior.

The interior displays a similar clarity of lines i It is hardly surprising that the S-Class Coupé starts attracting attention even before you embark on your test drive. Passers-by crowd around, peering into the interior, asking questions about performance and price. Real perfection is something people find hard to tear themselves away from. And even as the driver, you catch yourself stroking this vehicle absentmindedly: the elegant curve of the dashboard and its fluid transition into the door cladding; the soft materials lining the glove box and armrest compartment; the gleaming inlay on the steering wheel. Of course, you could always busy yourself switching on the ‘fragrancing’ function or putting a bottle of mineral water in the generous 8.5-litre refrigerated compartment in the rear to chill. But we’re not in a high-tech home, we’re in an automobile. So it’s hands on the wheel, finger on the starter button, foot on the accelerator, and you’re off. You cruise gently through the city streets towards the autobahn. As the car hits its straps, everything feels right, from the way it clings to the road to the carefully calculated resistance of the indicator lever.

The rear-wheel-drive version, available early 2015, will also offer MAGIC BODY CONTROL: a camera that scans the road ahead to identify any unevenness in the surface and, in a split second, adjusts the air suspension to compensate for it. And the rear-wheel-drive version will be accompanied by a world first: the new curve tilting function that enables the vehicle to lean into curves at an angle of up to 2.65 degrees, reducing the lateral acceleration acting on the occupants and making for a more comfortable ride while increasing the fun of negotiating winding roads. But rest assured, this function isn’t just a toy for engineers; it really does improve the ride experience. With or without this innovation, the S-Class Coupé by nature responds calmly and instantaneously to the driver’s wishes, shutting the door when you were about to do so yourself and reacting with alacrity to the slightest movement of the steering wheel. The fact that it also leans intuitively into curves just like you do brings driver and automobile < that bit closer together.

S 500 Coupé Engine / Output 4.7 litre 8-cylinder, 335 kW at 5250 to 5500 rpm; max. torque 700 Nm at 1800 to 3500 rpm Transmission 9G-TRONIC Plus 9-speed automatic Starry nights As if by magic, the opaque panoramic glass roof becomes transparent at the touch of a button. The MAGIC SKY CONTROL function conjures up an open-air experience. Rich sounds Two flaps in the rear silencer of the twin-pipe exhaust system are opened and closed pneumatically, depending on engine speed and preselected drive program. When open, they produce a rich, throaty roar.


20-26_S-Class Coupe.indd 26

16/10/14 11:03 AM


Available at selected Independent Optometrists For more information contact Rodenstock on 1800 257 175


20-26_S-Class Coupe copy.indd 27

2/10/14 10:49 AM

Mercedes-Benz magazine

A pivotal year

C 107

Though based on the SL, the SLC is a fully fledged four-seater with many pioneering safety features.


Luxury classics: the large coupés from Mercedes-Benz


1961 – A YEAR OF DREAMS COME TRUE. A young man is elected US President, another is launched into space. Mercedes-Benz, meanwhile, launches a coupé that pushes its own boundaries.

C 126

Airbag optional, electric belt feeder and plenty of room – the most elegant mode of S-Class travel of its time.


28-29_LEGENDS.indd 28

2/10/14 10:52 AM



he year 1961 saw a number of utopian dreams become reality. The world put on a growth spurt as the number of people hoping to enjoy life (insofar as they could afford it) reached unprecedented levels. There was a prevailing sense of confidence in the future. In the US, John F. Kennedy was inaugurated as President, at the age of just 43. The Western economy was booming, prosperity was spreading across all social strata, and there were no economic crises in sight. On April 12, 1961, Yuri Gagarin became the first man to lift off from Earth and embark on a journey through space.

A legend is born

SEC Coupé, then S-Class Coupé, later known as the CL Coupé. S 600 Coupé with ESP as standard from 1995.

C 215

> The roads were empty, the future outlook was optimistic – driving the 220SE stood for sheer joie de vivre.

Now also available in AMG guise. A further innovation is Active Body Control suspension.

In pursuit of new forms

Paul Bracq was not alone in his search for new forms. In the same year, Brazilian architect Oscar Niemeyer completed his utopian capital, Brasilia – a city conceived on the drawing board and featuring sweeping concrete curves and futuristic sculptural edifices. While Niemeyer was labouring away in the South American jungle, designer Dieter Rams in Germany was busy creating the legendary RT20 portable radio for Braun. With its round loudspeaker, a handful of buttons and a frequency display, it was a pared-down, radical design that paved the way for Apple’s design chief Jonathan Ive, who drew inspiration from Rams in his design of the iPod and iPhone. Rams lent his products an aesthetic touch while at the same time ensuring they were user-friendly. The W 111 echoed these design principles. It allowed the driver to savour the convenience and luxury of a sedan while enjoying the sporty driving experience of a coupé. Those who opted for the W 111 were declaring their commitment to the sheer enjoyment of life. Back in 1961, the roads were relatively empty – and the future held the promise that life would just get < better and better.


C 140



Mercedes-Benz had its own pivotal moment at the start of the decade. To mark the company’s 75th anniversary, it unveiled an automobile in its newly opened museum in Untertürkheim: the 220 SE. It was the first coupé in the W111 model series, a sporting evolution of the sedan but without the characteristic tailfins. The man responsible for the design of this precursor of all S-Class coupés to come (see page 14 for the latest coupé incarnation) was Paul Bracq, whose designs have made him a living legend among automotive stylists. The coupé was one of the Frenchman’s very first models. With his designs, Bracq – who would go on to create the ‘Pagoda’ and the ‘Slash Eight’ – paved the way for numerous models that brought together elegance and sportiness in timeless designs. The 220 SE Coupé was to become a coveted classic, not only on account of its looks, but also thanks to the major advances implemented in the W 111 series. The coupé, for example, was not only designed as a fully fledged four-seater with the associated levels of comfort; in its bodywork and drive concept, it shared the design features of the sedan while at the same time sparkling with innovations. Not only was the pioneering principle of the safety body implemented, but front-wheel disc brakes were also included as standard from the start. The main standout attributes of the coupé, however, were its frameless side windows and the absence of a B-pillar.

C 216

Yet again a large coupé spells innovation: the Pre-Safe brake initiates partial braking if danger is imminent.


28-29_LEGENDS.indd 29

2/10/14 10:53 AM

Mercedes-Benz magazine

Estate of the art S P O R T Y, S T Y L I S H and eminently practical: Mercedes-Benz presents the latest generation of a car that specialises in opening up new possibilities.


30-39_C-Class_NEW.indd 30



2/10/14 11:02 AM


DA S H I N G The new C-Class Estate is longer and wider than its predecessor â&#x20AC;&#x201C; but it has also shed weight. 31

30-39_C-Class_NEW.indd 31

2/10/14 11:02 AM



Mercedes-Benz magazine

I N D I V I D UA L Exclusive, sporty or avant-garde – customers can choose from three equipment lines.

< 32

30-39_C-Class_NEW.indd 32

2/10/14 11:02 AM


Wow factor on wheels 33

30-39_C-Class_NEW.indd 33

2/10/14 11:02 AM

Mercedes-Benz magazine

The headsup display projects driving information onto the windshield. A side effect is extra clarity and space in the instrument cluster.


There is also more space to play with in other areas of the car. The head-up display projects driving information, such as the car’s current speed and navigation instructions, onto the windshield in such a way that it appears to be floating over the road a few yards in front of the car. The effect is futuristic. The inclusion of the head-up display also clears extra space on the instrument cluster display, where we can choose to view the Eco display, for example. This visualises the journey split in terms of acceleration, braking and coasting, and shows the extra range the driver has gained by keeping an eye on what is happening further ahead. The driver is soon locked in a constant battle to outdo themselves, to repeatedly increase the rate of fuel saving. They’re starting from a very strong base, with new lightweight construction techniques and a further reduction in the outgoing model’s drag (to Cd 0.28) already ensuring sensational economy.

All assistance systems are on board

TO U C H M E The infotainment functions can be optionally controlled using the touchpad located in the handrest. The swiping movements and character ‘writing’ on the touchpad soon become second nature.

Reduction, expressed as clean, uncluttered design, is also a theme adopted in the interior. Gray leather and dark wood paneling dominate the scene, while brushed aluminium gives the instruments a sophisticated and modern look. The large, floating display above the air vents reinforces the impression. Mercedes-Benz’s development engineers have made further improvements to the controls and buttons, adapting them to respond more effectively to the ergonomic requirements of driver and front passenger alike. A case in point is the button to the left of the steering wheel, which activates <




e can’t have everything, or so our parents told us. Every decision in favour of one thing inevitably means a decision against another; if you want a great career, you’ll usually have to miss out on a fulfilled family life, seeing the world means losing the feeling of home, and so on. And that was also the way of the automotive world. Here, the compromise reads something like this: the more practical the car, the less comfort it will offer and the less driving pleasure you can expect. As for design flair, be sure not to get your hopes up. But now, with the new C-Class Estate, we have a car that finds a way around this knotty problem. A car for people who, despite the importance they attach to dynamic performance and driving pleasure, have held onto their pragmatic instincts; people who recognise the practical value in a car with a little extra space on board, one which can swallow the big weekend family shop, a kid’s stroller and even a suitcase containing something more elegant for the evening. It’s also a car that appeals to people who appreciate the fairer things in life, and would rather their automobile kept its utilitarian tendencies under its hat. In other words, it cuts its cloth according to the rapidly changing plans, residences and workplaces that form part of modern life, yet always feels like a custom-made device. Speaking of which, the rear seats can be folded down with a single hand movement to suit individual needs. The size of the load compartment has increased beyond that of its predecessor S 204; with the rear seats folded down, the new C-Class Estate offers a capacity of 1510 litres.


30-39_C-Class_NEW.indd 34

2/10/14 11:03 AM


HANDS FREE The Keyless Go function allows the trunk lid to be closed with a movement of the foot under the rear bumper. Rear seats can be folded down in one hand movement, swelling load capacity to 1510 litres.


30-39_C-Class_NEW.indd 35

2/10/14 11:03 AM


Mercedes-Benz magazine

FRESH FORMS The roof rails are incorporated seamlessly and the antenna is integrated into the rear spoiler.


30-39_C-Class_NEW.indd 36

2/10/14 11:03 AM


Stylish as never before 37

30-39_C-Class_NEW.indd 37

2/10/14 11:03 AM

Mercedes-Benz magazine

i C 250 BlueTEC Estate Engine / Output 2.2-litre four-cylinder diesel 150kW max. torque 500 Nm Transmission 7G-TRONIC Plus 7-speed automatic Freedom of choice Agility select allows drivers to switch from Sport+ via Comfort to Eco mode. As well as choosing preconfigured driving programs, drivers can also adjust individual parameters to their preference. Breathe in! The Air-Balance package with active fragrancing, air filtering and ionization creates a pleasant and healthy climate inside the car.

SPRINGTIME Automatic air suspension now enhances the sporting appeal of the C-Class Estate.

the Distronic Plus proximity control wizardry. In fact, almost all of the electronic assistance systems fitted in the S-Class are on hand here as well. Even when you’re familiar with their work, the various components of Intelligent Drive never fail to impress. Thanks to Distronic Plus with Stop&Go Pilot, for example, the car brakes and accelerates autonomously while following the vehicle in front. Whether in partly concealed junctions or a blind spot, the Estate uses radar and camera images to keep a constant eye on what’s going on around it. This electronic assistance can also be experienced in the car’s dynamics. The Agility Select program contains five different calibrations, from Comfort to Sport+. An understated button in the centre console allows the user to flock to and fro quickly between the different chassis settings, which fundamentally change the car’s character. In Sport mode, for instance, the steering, suspension and accelerator all adopt a more aggressive approach. By contrast, smoothness is the watchword when it comes to operating the luxuriant range of infotainment functions, and you quickly get used to the swiping movements on the touchpad required to navigate around COMAND Online. Smartphones communicate with the multimedia system via Bluetooth and the navigation system is now even more

Fuel consumption figures are sensational. And the Eco-Display encourages prudent driving.

> interactive. Take the animated compass, for example, and Drive Show, which provides information on the car’s surroundings and delivers real-time data on the road ahead. In addition, apps such as a local Google search with Street View or weather information provide an overview of stop-off locations during a journey or the destination itself. Another helpful function is when the air conditioning system detects, via GPS, that the car is approaching a tunnel, it closes the air recirculation flap to prevent fume-filled air from entering the passenger compartment. The new C-Class Estate therefore represents another major step towards the creation of a car < fully connected with its environment.


30-39_C-Class_NEW.indd 38

2/10/14 11:03 AM


V E R SAT I L E A car should be both practical and handsome. The new C-Class Estate scores on both counts. As well as details on the route, the navigation system also delivers information on the carâ&#x20AC;&#x2122;s surroundings.


30-39_C-Class_NEW.indd 39

2/10/14 11:03 AM

Mercedes-Benz magazine

L E G E N DA RY D E S I G N Against the backdrop of the lighthouse at Nazar in Portugal, one of the most famous surfing locations in the world, Garrett McNamara remains fearless.


40-43_SURFING.indd 40



2/10/14 11:09 AM


Fearless J U S T O F F T H E C OA S T O F P O R T U G A L lurk the largest ocean waves in the world, towering 10 storeys high on some days. Thatâ&#x20AC;&#x2122;s exactly when Garrett McNamara ventures into the water.


40-43_SURFING.indd 41

2/10/14 11:10 AM

Mercedes-Benz magazine

For the Mercedes-Benz team, the challenge was to unite contradictory demands in a single product. The upshot was a one-off board for a one-off athlete.


magine driving a car at top speed – for dear life. Hot on your heels is an unrelenting avalanche, literally a mountain on the move. As you attempt to outrun this behemoth, it is also vitally important to stay as close to it as possible, so that the monster doesn’t simply engulf and swallow you. When Garrett McNamara talks about his life’s passion, it sounds more like a nightmare. McNamara is a surfer – one of the best in the world. The gigantic waves that he allows to chase him tower to heights of up to 40 metres and break with the unfathomable power contained in hundreds of tonnes of water. Such behemoths present surfers with a completely different type of challenge than run-of-the-mill waves, because they are very steep – and very, very fast. Those wishing to conquer them need not only extraordinary stamina and courage; above all they need the right kind of board. With these facts in mind, McNamara teamed up with Mercedes-Benz to hunt for a board made

E N G I N E E R E D TO PERFECTION Four surfboards were designed and engineered by McNamara together with designers and engineers from Mercedes-Benz at the company’s Design Centre in Sindelfingen and subjected to extreme testing.


40-43_SURFING.indd 42

2/10/14 11:10 AM


product. To guarantee the necessary stability, the board had to be flexible and stiff at the same time, not too heavy and not too light. The upshot was a one-off board for a one-off athlete. In January 2013, McNamara surfed a wave off Portugal’s coast over 30 metres high, one of the biggest ever recorded. He describes himself as a goal-oriented perfectionist – but one whom the sport has also taught to take things as they come. Because above all, big wave surfing demands one thing – patience. Cardio and strength training are givens. The perfect ‘ride’ begins well before the wave begins to crest: McNamara pays close attention to the winds and currents to see in which direction each is pulling, waiting patiently for just the right moment. A master doesn’t fail. Getting swamped by a wave is a greater thrill than simply gliding down its face, according to McNamara. “An underwater ride like that can be a really exhilarating experience – all your senses are totally alive. It’s not so much about struggling to survive; it’s about learning to relax in order to survive. You just go with it and enjoy it.” Fear, he says, arises only when we worry about what might happen: “Prepare yourself for the moment, stay in the moment and enjoy it – then there’s no fear.” Boundaries cease to exist in the moment when he’s riding a wave. The man who claims to maintain a “love affair with the waves” is starting to sound almost humble: “I have surfed so many giant waves – and I’m prepared. Whatever may happen, I’m < always working on trying to enjoy it.”

i MILESTONES 1967 Garrett McNamara is born in Pittsfield, Massachusetts, more than 160 kilometres away from the ocean. 1978 His family moves to Hawaii. Shortly after McNamara wins his first competition. 1992 ‘Tow-in surfing’ is invented, in which surfers are towed into gigantic waves using personal watercraft. 2003 McNamara barely escapes death after wiping out in a massive wave. 2007 He attracts media attention after surfing a wave off the coast of Alaska that was generated by a glacier calving into the ocean. 2013 McNamara breaks the world record he set himself by surfing a wave over 30 metres high.

of the ideal materials that would ensure the best possible weight distribution. The result is the MBoard – custom-crafted to suit the weight and body type of the champion wave-rider. The advantages of this individualised approach are quantifiable: so far, McNamara’s top speed on the MBoard has been clocked at 62.4 km/h. The project, directed by Mercedes-Benz design chief Gorden Wagener, united the technical know-how of designers and engineers with the experience the legendary surfer has gained over decades of riding gigantic waves. In essence, McNamara got the opportunity to develop the type of surfboard he has always dreamed of riding. The MBoard was basically created in the same way as a car: first in the form of a 3D file, then as a model in a wind tunnel, and finally finished by hand. The waves that McNamara sets out to conquer demand a very special design. For the Mercedes-Benz team, the challenge was to unite contradictory demands in a single 43

40-43_SURFING.indd 43

2/10/14 11:10 AM

Mercedes-Benz magazine

Daring design

I n t r o d u c i n g t h e n e w Mercedes-Benz SL-Class designo, an eye-catching incarnation of open-top motoring with a contrasting colour scheme that is guaranteed to turn heads.


Outstanding roadster comfort is ensured by an impressive range of standard features. 44

44-45_SL400.indd 44

21/10/14 4:54 PM


F E AT U R E PAC K E D The Active Multicontour Seat package, Climatised seats and AIRSCARF heating enhance the open-top driving experience.


NOTHER eye-catcher from Mercedes-Benz to welcome in the warmer weather is the Mercedes-Benz SL-Class designo, which turns heads with its captivating contrasts. Particularly alluring is the standard combination of a light coloured paint finish, such as designo magno cashmere white, designo diamond white bright, tenorite grey or iridium silver, with a vario-roof in high-gloss black. For a more discreet appearance, it is also possible to choose a roof in the vehicleâ&#x20AC;&#x2122;s body colour instead of this contrasting design. The spectrum of alternative colours for the special model comprises black, obsidian black and magnetite black. Further highlights are the 19-inch AMG 7 twin spoke light alloy wheels painted in highgloss black and featuring a high-sheen finish. The fascinating interplay of light and dark is continued in the interior. The striking seats feature a sporty longitudinal piping design in black nappa leather contrasted with inserts

The fascinating interplay of light and dark is continued in the interior.


in designo nappa leather in platinum white pearl. The side sections of the door armrests and the centre armrest also feature contrasting designo platinum white pearl nappa leather. This two-tone design is also in evidence on the designo steering wheel and the AMG floor mats with AMG lettering and edging in designo platinum white pearl leather. There is also designo trim in black piano lacquer to underscore the special modelâ&#x20AC;&#x2122;s exclusive look. Outstanding roadster comfort is ensured by an impressive range of standard features comprising the Active Multicontour Seat package, Climatised seats and AIRSCARF neck-level heating for the driver and front passenger, which makes open-top trips a pure joy even in cooler temperatures. The Mercedes-Benz SL-Class designo can be optioned on V6 and V8 model Mercedes-Benz variants and are available to order now from < your local Mercedes-Benz dealership. 45

44-45_SL400.indd 45

2/10/14 11:12 AM

Mercedes-Benz magazine

Take a seat

T H E E VO LU T I O N O F T H E CA R is a long one. Certain details disappear, others make way for new discoveries. A closer look helps us understand how tradition spawns the future: this time, we compare the rear of the Mercedes 300 c with that of the S-Class. S-CLASS


300 C


Close your eyes and visualise for a moment the elegant interior of a luxury sedan. What kind of upholstery would the rear seats feature? Leather, naturally. About 60 years ago, though, this material had a very different status compared with today. Back then, velvety velour was the thing. In the 300 c, a.k.a. the ‘Adenauer Mercedes’, you would find leather, which could be neither heated nor cooled, on the chauffeur’s seat, at most. The footwells of the 300 c were lined with heavy carpeting; head restraints were an optional extra, as was the crank-operated glass partition screen dividing the front and rear of the cabin. Ashtrays, on the other hand, were fitted in abundance. The hand straps attached to the B-pillar were covered in brocade, while other fashionable materials included chrome, solid metals and polished wood trim. With the exception of the latter, none of the status symbols of that

time have survived down to our day. When it comes to ride comfort and working on the move, however, passenger expectations have remained unchanged. Today, metallic switches and pearlescent surfaces dominate, while the seats, it goes without saying, are upholstered in leather, as well as being climate controlled and capable of delivering a massage, not to mention lending the body dynamic support during cornering. The executive seat in the rear bears comparison with a state-of-the-art Business Class airline seat, providing a 43-degree-plus backrest inclination and room to put your feet up. In the new S-Class, all four seats now offer independent access to the radio and to internet functions. The COMAND Online infotainment system has no historic precedent, needless to say, although the 300 c production model already boasted a luxurious radio with a < world-first feature – preset station buttons.


46-47_TECHNOLOGY.indd 46

2/10/14 11:51 AM

E A SY D O E S I T Drive to your destination without touching the steering wheel - technically, itâ&#x20AC;&#x2122;s already possible.

46-47_TECHNOLOGY.indd 47

2/10/14 11:51 AM

Mercedes-Benz magazine

Seeds of the future B E T W E E N FA S C I N AT I O N A N D R E S P O N S I B I L I T Y In a vault in the frozen Norwegian wilderness lies a collection of seeds for the world’s most important crops – a treasury intended to help us overcome the challenges the global food supply faces in tomorrow’s world, according to Marie Haga, executive director of the Global Crop Diversity Trust. 48

48-52_ENVIRO.indd 48



2/10/14 11:57 AM


FUTURE FOOD Maria Haga: agriculture is facing unprecedented challenges.


48-52_ENVIRO.indd 49

2/10/14 11:58 AM

Mercedes-Benz magazine


or six years, surrounded by the Arctic Ocean and amid the permafrost of Norwayâ&#x20AC;&#x2122;s Svalbard Archipelago, there has lain the vault that is intended to secure the survival of the human race: the Svalbard Global Seed Vault on the island of Spitsbergen. At temperatures of around -18 degrees Celsius, and with a security system to match that of Fort Knox, some 800,000 seeds from the most important crops worldwide, above all rice, wheat and maize, are stored deep in the bowels of a mountain. Eventually, the number of seed samples will be increased to 4.5 million. The secure seed vault is a project run by the Global Crop Diversity Trust, which manages the seed storage facility in conjunction with the Norwegian government. Marie Haga has been executive director since 2013. Ms. Haga, why is it necessary for us to store staple agricultural crops such as rice, maize and wheat in a vault in the Arctic? Agriculture is facing unprecedented challenges. Firstly, we will have more than a billion more mouths to feed in the next 10 years. This means that food production will have to be increased by around 15 per cent. Secondly, we know that, for instance, rice harvest yields go down by 10 per cent when the temperature on Earth increases by one degree Celsius. This is a dramatic situation, for we also know that the temperature wonâ&#x20AC;&#x2122;t increase by just one degree Celsius, but by three or four degrees. These figures are from



the World Bank, which is not known for being particularly radical. The effects this will have on rice production are unknown, but what is incontrovertibly clear is that we will have to produce more food on less land with less water and less energy. What role does the seed vault on Spitsbergen play in all of this? For agriculture to be able to adapt to the new conditions, we need biodiversity. We are aware of which crop varieties are important to us today. But what if a new disease were suddenly to appear and wipe out all our wheat fields? We can only develop solutions to these sorts of problems if we have genetic diversity. Let me illustrate this with an example. At the start of the 20th century, there were around 7100 varieties of apple. Today, there are about 1000 varieties. In other words, we have lost

FOOD SECURIT Y Deep inside the mountain, 130 metres above sea level, lies the seed bank vault. It is believed it would even survive an atomic bomb.


6100 apple varieties. Of course, it could be argued that 1000 apple varieties are ample. The problem is that one of these 6100 varieties just might have had the traits that we need today to fight a new apple disease. Or to adapt the orchards to higher temperatures. If we lose diversity, we lose options for the future – that’s what it’s all about. What happened to these 6,000 varieties? Why did they not survive? Varieties die off throughout the world for all kinds of different reasons. There could be climatic factors behind it, but the most important component is the way we farm. The commercialisation of agriculture has made farmers dependent on large harvests to survive financially. They concentrate on a small number of varieties that produce a high yield. In Sri Lanka, for instance, there were about 2000 varieties of rice in 1959. Today, the rice farmers use just five varieties. The FAO (the UN Food and Agriculture Organisation) estimates that, since the start of the 20th century, we have lost almost 75 per cent of crop varieties. While we can’t recreate what has disappeared, we can ensure that we hold onto what we have today – and keep it in readiness for the future. And for that we need a high-security vault in the eternal ice? The Spitsbergen vault is the final back-up copy for the whole system. There are 1750 seed banks worldwide, many of which are in excellent condition, such as those in Germany and the USA. However, a large number of these seed banks are in a parlous state, for example

because they are in an area plagued by political unrest. It isn’t complicated to manage these gene banks. However, you do need electricity, and if there is a power outage, it is disastrous. Or take the Philippines: their seed bank was destroyed by a devastating flood. When they were in the process of rebuilding the facility, a fire broke out, and extremely valuable genetic material was lost. Our goal is to develop a rational and cost-effective worldwide system in order to safeguard the most important crops globally for all time. How do you plan to go about this? By duplicating the seeds and storing a copy on another continent in case something goes wrong. At present there are, in addition to the 1750 gene banks in various countries, 11 international collections that contain huge amounts of material. There are collections in Syria, Mexico and Nigeria. The Aleppo gene bank in Syria, for example, has the most valuable collection of wheat seeds in the entire world. With the country at war, however, no one knows what will become of this gene bank. Some of the people there have taken on the huge responsibility of maintaining the Icarda facility. They buy diesel fuel for the generators on the black market to keep the cooling system running. If anything were to happen to that gene bank, it would be a dramatic loss for the future of wheat production. With this danger in mind, we started duplicating the seeds a few years ago and sending them to Spitsbergen. With the latest delivery, duplicates of almost the entire collection are now stored in the vault there.

How are the seed samples actually transported to Spitsbergen? The seeds, perhaps a couple of hundred of them per accession, are packed and sealed in an airtight, aluminium-coated package, then placed in boxes and shipped. The Spitsbergen facility differs from the national and the international gene banks in that it is a ‘black box’ arrangement, meaning that the material belongs to the country or organisation that has deposited it. No one else is entitled to open it, – neither the Norwegian government nor us, nor anybody else. And what if somebody else does that nevertheless? Well, there is a very tight security system in place. The vault has been built deep inside the mountain and it is protected by a whole array of alarm systems. It isn’t easy to get into the place. Its architecture is designed to withstand even the force of an atomic bomb. To protect it against rising sea levels, the facility was built in the mountain at an altitude of 130 metres above sea level. Should the sea ever reach that height, we’ll have big problems any way you care to look at it. Isn’t it dangerous to put this vault into the hands of a single country? Formally, the vault belongs to Norway. It’s on Norwegian soil in a very stable region where there are no earthquakes, for example. The danger of a terrorist attack there is also on the low end of the scale. Spitsbergen is an island, and everything there is very contained and manageable. The democratic system in <

Wild relatives are what we call plants that in many cases have characteristics that make them extremely robust. We send out teams to look for such varieties. 51

48-52_ENVIRO.indd 51

2/10/14 11:58 AM

Mercedes-Benz magazine

In the future we’ll have to produce more food on less land, with less water and less energy.

the whole of Europe would have to collapse before Norway would be unable to fulfill its obligations in this project. And don’t forget: Spitsbergen only has the back-up copy. All of the material that is deposited there also exists in the ‘real’ world. It is not only stored in one place, but on two continents. For the system we are working on, it is the national and international gene banks all over the world that really matter. Most of the material stored in Norway today, and which we hope we will never need to make use of, is derived from these international collections. If everything goes well on Earth, we won’t need to have recourse to this collection. Who does the rice farmer turn to if he decides that, after a series of bad harvests, he wants to try out a new variety? Can he go shopping at your facility? Samples are sent to the vault, not the other way round. Nothing leaves Spitsbergen. Farmers and breeders can contact the gene banks in their own country or the international seed collections to request samples. They don’t even have to pay for them. All they have to do is sign an agreement. We want breeders and farmers to work together and, for instance, try to

achieve a better yield with less water in dry regions. We recently organised a conference for scientists specialising in wheat. They were thrilled that, after 15 years and 3170 attempts at crossing with genetic material from 26 countries, we finally succeeded in breeding a new variety of wheat in Canada that is more heat-resistant and at the same time less likely to snap in the field. This is a perfect example of the fruitful exchange of ideas, the worldwide cooperation that we are striving to achieve. What we need now is more intelligent ways of doing so. And time is of the essence. The mission of your Trust is to preserve the diversity of the most important crop varieties ‘forever’. How is this to be financed? To date, around 95 per cent of donations are from governments. However, we are in the process of bringing wealthy individuals, institutions, and organisations on board. Every single dollar counts, for we are losing more biodiversity every day. The good thing is that we know how much it costs to keep the system up and running. We need $34 million a year. In order to guarantee that the seed samples are safeguarded on a long-term basis, we need an endowment fund of $850 million.

That’s a lot of money for rice and seeds… A couple of years ago we built an opera house in Norway. It cost $550 million and isn’t even particularly attractive. So the fund would be about one-and-a-half opera houses. A single soccer stadium for the World Cup in Brazil – the national stadium in the capital Brasilia – cost more than a billion dollars. And that was only one of 12 stadiums for the event. So let’s not talk about this being a lot of money. As an insurance policy to secure the world’s food supply for all time, it’s excellent value for money. And, by the way, there’s one thing we haven’t spoken about at all yet. There is something we call ‘wild relatives’, and it’s absolutely fascinating. There are still countless wild plant varieties, most of which have never been catalogued. These varieties are often extremely robust. Imagine a plant that has survived on a craggy cliff ledge or with very little moisture in the desert. These wild relatives could have characteristics that we now need. This is why we are drawing up maps and sending out project teams to search for such varieties. They could have genes that are beneficial to our domestic varieties. If we are going to need 15 per cent more food for the world over the next decade, then agricultural crops will have to adapt quickly. Biodiversity < is the prerequisite for this development.


48-52_ENVIRO.indd 52

16/10/14 11:04 AM


ICONIC LUXURY Discover refined fabrics created for comfort and a seamless appearance.


48-52_ENVIRO.indd 53

2/10/14 11:58 AM

Mercedes-Benz magazine

Life’s a beach

SY D N E Y “When I look at beaches and swimming pools from the air, I see the world as a work of art,” says American photographer Gray Malin, explaining his penchant for bird’s-eye views. For his series ‘À la plage, à la piscine’, he visited six continents, snapping beaches and pools from an open helicopter – as in this picture of Bondi Beach. Unlike English photographer Martin Parr, who prefers close-up, almost sociological portrayals of beach life, Malin opts for a broader perspective. Even so, every sun-worshipper has a role to play: “Each place has its own particular pattern of beach towels, surfboards and parasols. And as soon as you home in on the details, you find yourself looking at a study of human interaction.” M A I S O N G R AY . C O M 54

C h e c k - o u t

r e s t a u r a n t

Clean eating P e t e E va n s , the poster boy for virtuous eating, has lent his culinary touch to Heirloom restaurant, the all-day eatery at Perth’s five-star Fraser Suites. Expect a keen focus on WA ingredients and wines. The menu will showcase Pete’s paleo-inspired offerings, with plenty of seafood, vibrant herbs and nutrient-packed seeds, plus a handful of crowd-pleasing pizzas, albeit on spelt and gluten-free bases. Holistic eating has never been so hot. h e i r l o o m p e r t h . c o m . au


Parisian perfection P e n i n s u l a H ot e l s has made its first foray into Europe with the opening of an elegant outpost in Paris. Set in the chichi 16th arrondissement, The Peninsula Paris is housed in a late 19th century classic Haussmanian building, just steps from the Arc de Triomphe. Enjoy afternoon tea in the grand lobby, or dine on stellar Cantonese cuisine at Lili restaurant, which offers a nod to the hotel group’s Hong Kong heritage. pa r i s . p e n i n s u l a . c o m

Digitable B e i j i n g This Digital Tornado table, which comes in a limited edition of 12, was recently exhibited at Beijing Design Week by artist Zhang Zhoujie. Instead of designing the shape in advance, Zhang relied on computer simulations. The result is a table made of gleaming steel that displays the beauty of digital logic in three-dimensional form.


Aperitif hour A uniquely Australian tipple, Sheerwater Vodka is crafted on Victoria’s Mornington Peninsula using local chardonnay grapes and pristine rainwater collected at Cape Schank. The spirit is distilled four times in a French-designed still for exceptional purity and a smooth, sweet finish.

“MY BRAND is intended to represent my values: A woman can have a man’s life and still remain a woman – celebrate this freedom!” d i a n e vo n f ü r s t e n b e r g , d e s i g n e r

b a s s a n d f l i n d e r s d i s t i l l e ry . c o m


54-57_CHECKOUT.indd 55

16/10/14 11:04 AM

Mercedes-Benz magazine


Island time F O R A N O F F -T H E - G R I D beach getaway, set your sights on the Indonesian island of Sumba, 400 kilometres west of Bali. The freshly revamped Nihiwatu resort promises a rustic-luxe escape of breezy teak villas, sandy-floored dining spaces and world-class surf breaks. Do as much or as little as you like from the list of activities, spanning horse riding, deep-sea fishing, jungle treks and yoga sessions. Professional photography, art and surfing retreats are also up for grabs. N I H I WAT U . C O M



Haute holiday homes D I TC H T H E S TA N DA R D hotel next time you travel and enjoy the comfort of a luxury private home instead. Luxico matches savvy travellers with boutique properties around Australia, with a handpicked portfolio that spans elegant Toorak terraces and glamorous Sydney beach houses. Plus, stays come with all the extras youâ&#x20AC;&#x2122;d expect from hotel accommodation, including quality linen, a gourmet hamper and 24-7 concierge service. L U X I C O . C O M . AU


Walk on the wild side D I S C OV E R the rugged east coast of Tasmania with the Wineglass Bay Sail Walk, from the Tasmanian Walking Company. Over four or six days, this exclusive guided tour takes in Maria Island (left), the Freycinet Peninsula and a host of secluded bays. After a day spent exploring the region on foot, guests retire to a 23-metre yacht for indulgent meals, Tasmanian wines and comfortable overnight stays. W I N E G L A S S B AY S A I LWA L K . C O M . AU


C H E C K - O U T


Fresh take

Ultra-luxe luncheon Wining and dining in South Australia

F O L LOW I N G a Surrealism–inspired spring, typified by strong graphics and the art of illusion, Hugo Boss women’s wear turns to florals this summer. Printed blossoms play across light silk silhouettes, embroidered buds dot striped dresses, and cotton tops are trimmed with beaded daisies in a collection of soft lines and muted colours. From evening gowns to business attire, dress codes are blurred and a casual air prevails. Across both men’s and women’s wear, accessories are allowed to shine. African–inspired hues accent men’s business attire this summer, with neckties colourfully striped and silk paisley pocket squares freshened up with flowers, polka dots and prints. H U G O B O S S . C O M

F LY BY P R I VAT E J E T from Melbourne to Coonawarra in South Australia, visit Wynn’s winery and ‘Make Your Own Blend’ of wine, fly on for a wagyu beef masterclass and four-course lunch at historic Mayura Station accompanied by museum-release wines, then return to Melbourne via the Twelve Apostles, arriving back just in time for dinner! It’s clear that John Dyer of Air Adventure thinks outside the square. The innovative air touring company, established by his late father, Rod, has been operating for 38 years through Outback Australia and Africa.

H O N G KO N G He may not bite, but he sure can make a noise: this AeroBull loudspeaker for iPods and MP3 players has Bluetooth, NFC and Aux interfaces and is available in five different colours. JARRE.COM



The day’s journey begins with a onehour flight from Essendon Airport, near Melbourne to Coonawarra. After touching down, guests are transferred to the region’s oldest winery, Wynn’s Coonawarra Estate. Here they are invited to craft their own red wine blend under the guidance of winemaker Sarah Pidgeon, which they can bottle and take home.

The group then flies further south to the 1845-established Mayura Station to lunch on exceptional estate-reared wagyu beef. Chef Mark Wright prepares a range of dishes to showcase this award-winning beef, perhaps chargrilled rump or a tomahawk-cut rib-eye that’s big enough to feed 10 people. Luscious wines including a Rymill Shiraz 1993, Zema Estate Cluny 1998 and a 2002 ‘Grand Reserve’ Patrick of Coonawarra Cabernet Sauvignon flow freely before dessert. With 6000 head of cattle, Mayura Station is the largest 100 per cent full-blood wagyu cattle station outside of Japan. And the secret ingredient in their diet may surprise you: these pampered cows eat one and a half kilos of chocolate each day, which goes some way to explaining why steak and red wine is such a perfect match. The all-inclusive Great Wagyu Adventure costs AU$1000 per person. A I R A DV E N T U R E . C O M . AU


Mercedes-Benz magazine


Carla Zampatti In the world of fashion, the name Carla Zampatti has been highly regarded for decades. So it came as no surprise to learn that she was this year’s recipient of the Mercedes-Benz Presents award, and named the Mercedes-Benz Presents designer in Australia. News of the accolade delighted her, especially the fact that it came from a company that is, in her words, “synonymous with innovative, timeless design and excellent quality, just like my own brand”. Zampatti now sits in good company with previous recipients and equally talented designers, such as Narcisco Rodriguez and Carolina Herrera. This recent recognition of Zampatti’s stature and talent adds to a list of awards that includes Australia’s highest fashion honour, the Australian Fashion Laureate, and a Companion of the Order of Australia, which she received in 2009. Zampatti, however, shows no sense of 58

58-59_ZAMPATTI.indd 58

inflated self worth through her work and firmly believes that fashion has the power to “touch people’s lives in a very serious way”. Having migrated from Lovero, Italy, with her family when she was nine years old, Zampatti first ventured into fashion at the tender age of 24 and built her eponymous company from the ground up. Nearly 40 years later, it seems as if Zampatti has fashion coursing through her veins, and perhaps in her genes, considering that daughter Bianca Spender is also a talented fixture in Australian fashion. Perhaps it’s the Italian in her that effuses such strength and empowerment into her designs, which also represent a quintessentially Australian effortlessness in style. At their core, Zampatti’s designs celebrate women and the female form. Her most recent collection at Mercedes-Benz Fashion Week

2014/15 showcased a signature monochrome palette, closing with a burst of colour in tomato red, royal blue and lime. The collection brought together femininity and fearlessness, all in the name of a bold fashion-forward mind-set – think La Dolce Vita being played out on the streets of Bondi, with impeccably crafted sweeping dresses of delicate fabrics and lashings of lace. After all, Zampatti is no stranger to pushing the fashion envelope, being one of the first designers to feature swimwear in her collection, a tradition that would be hard to imagine not existing at the Australian Fashion weeks. The Zampatti label now has close to 30 boutiques across Australia and, with her sartorial vision of a strong, luxurious woman attracting more and more fans and recognition in awards, Carla < Zampatti shows no signs of slowing down.


2/10/14 12:00 PM







R E D E F I N I N G L U X U R Y T R AV E L lux·u·ry noun \’lәk-sh(ә-)rē, -zh(ә-)rē\ : a state of great comfort, elegance, ease and wealth You’re connoisseurs of the finer things in life. So why should you settle for less when you travel? Captain’s Choice bespoke travel packages are driven by pleasure and excess. Upgrade to a more refined escape over the roads, skies, rail tracks and waterways less travelled, leaving no corner of the world’s wonderment unturned. Our signature red carpet treatment transcends luxury across a fine portfolio of experiences that will surpass expectations every time. It’s time to look at the world in a new light.

Travel as it should be At Captain’s Choice, we whisk you beyond the ordinary to an elite world where you will never have to lift a finger, no matter how remote your destination. Our Private Jet experiences are bound to sweep you off your feet with the preferential treatment you deserve. Our renaissance of railways takes you back to the Golden Age of Travel. Our luxury cruises are havens of exuberance over winding waterways and expansive oceans. We’re pleased to offer a select few discerning travellers a passport to luxury.

For more inspiration on how to upgrade your ideas about luxury travel, call our Tour Sales Consultants for a chat.

1800 650 738 | 59

Phil Asker Pty Ltd Lic. No. 31891

58-59_ZAMPATTI.indd 59

2/10/14 12:00 PM

Mercedes-Benz magazine

CLASS of its own

t h e s m a l l ca r h a s c o m e o f ag e with the CLA 250 4MATIC, teaming dynamic bodywork with a turbocharged engine for the handling and comfort of a much larger vehicle.



60-63_CLA.indd 60

ercedes-Benz has for decades been a large carmaker, turning out stately, capable vehicles that were often as much about the driving experience as they were about the luxury and overriding prestige. Small cars? They never really seemed to be a Mercedes-Benz ‘thing’, but when the original W168 A-Class hatchback appeared in 1997 it showed that a true Stuttgart heart thumped beneath the quirkiness. Seventeen years on and Mercedes-Benz is now as well known for its small cars as it is for its large ones, and the simple fact that the current W176 A-Class has been selling up a storm since its debut last year stands as testimony to its appeal. Just as appealing is the CLA-Class, essentially a coupé-sedan offshoot of the popular hatchback with styling that channels the bigger CLS. The most endearing member of that family is the CLA 250 4MATIC, designed for buyers who think the CLA 200 might be a bit underdone in the performance and dynamics departments and the CLA 45 AMG a bit of overkill. Essentially it is a good blend of those two extremes with its own special character. The CLA bodywork gains a style uplift that includes the must-have diamond grille, a new front airdam, an under-bumper rear air diffuser with an exhaust outlet at either side and the appearance of a body poured over a set of

18-inch diameter AMG alloy wheels shod with fat 235/40-series tyres. Under that sexy skin? Try a turbocharged 2.0 litre, four-cylinder engine featuring direct-fuel-injection but with an idle-stop feature (also known as Eco start/ stop) to help achieve the official 6.6 litres/100 km combined cycle fuel consumption figure. That is by no means a hint that this particular car is an economy special though, and the 155 kilowatts of power and 350 Newton metres of torque stand as proof, as does the 6.6 second 0-100 km/h time.

Talking the torque

For the Australian and New Zealand markets this car comes standard with a seven-speed dual-clutch automatic transmission and a variable all-wheel-drive system that moves torque loads between the front and rear axles as necessary, up to a maximum of 50:50 front-to-rear. It goes without saying this is a sporty car and that is evident from the time the start button is pushed. The turbo engine has the snarl of something fierce wanting to be unleashed and the paddle shifters mounted on the steering wheel beg to be worked. It is a car, let it be said, that loves to be taken for a run on a favourite road, wants to show off its chassis dynamics, wants ‘sport’ mode chosen, < wants the ‘manual’ shift mode selected

Wo r d s bre nt dav is on  ph oto s p e t e r wat k ins

8/10/14 9:06 AM


DY N A M I C D R I V E The bodywork receives a style upgrade that includes a diamond grille and a new front airdam. 61

60-63_CLA.indd 61

2/10/14 12:15 PM

Mercedes-Benz magazine

NEO-MODERNISM The interior features red seat stitching, a flat-bottomed, multifunction steering wheel, user-friendly Bluetooth connectivity and a big centre screen.

and the shift paddles worked, and is happy to demonstrate the abilities of its big, cross-drilled brake rotors. It has a special tactility and is a very rewarding car, regardless of driver skill levels. The already-good independent suspension, featuring front struts and rear multi-links, has been given a tweak by the AMG experts and that means harder spring and damper settings, a slightly thicker front anti-roll bar and three degrees of negative camber up front to put more of the run-flat tyre’s rubber on the road during cornering. Given the road conditions on a miserable day, with the surface slick from rain and the wind strong enough to stall birds in flight, the CLA 250 4MATIC just gave and gave with a nimbleness and surefootedness that was way above expectations. On the other side of that coin, the car has no qualms about toddling around town as a full automatic with ‘economy’ mode dialled-in for the office commute, shopping runs and the like. Such is the sophistication of the 2.0 litre engine that it simply gets on with the job.

Split personality

The turbo engine has the snarl of something fierce wanting to be unleashed... >

In fact, only three very subtle things give away the split personality of this car. The first is the occasional ‘snap’ from the exhaust pipes on a quick upshift; the second is the willingness of those big brakes to slow the car should the pedal be pressed a bit too hard; and the third is the firmer ride from the stiffer suspension. The car’s interior treatment is just as intriguing as the exterior (who knew you could style a small car to look as captivating as a much bigger one?) blending traditional and neo-modern elements. The traditional manifests itself in the choice of red cut leather over the surprisingly comfortable sports seats, the panoramic sliding sunroof, functional instrument panel with big, clear primary gauges and a large, functional centre console. Neo-modernism extends to the red seat stitching, flat-bottomed, multi-function steering wheel, the world’s easiest Bluetooth® connectivity (at least it seems that way), the brushed aluminium treatment used to take visual heaviness out of the dashboard and the big centre screen sitting above the three circular centre air vents. The best part of this car, though, is that it is a solid fit between the CLA 200 and the A 45 AMG variant, taking the best features of each car and blending them subtly into something that feels < so good. Just like a big Mercedes-Benz.


60-63_CLA.indd 62

2/10/14 12:16 PM


Top fashion designer Camilla Franks has built Top fashion designer Camilla Franks has built a reputation on creating clothes people just love a reputation on creating clothes people just love to wear. As she says, “style is to be lived in, not just to wear. As she says, “style is to be lived in, not just looked at.” At Austral Bricks, that’s something we looked at.” At Austral Bricks, that’s something we believe in too and why everything we create starts believe in toonatural and why everything we create starts with 100% materials. with 100% natural materials. And just like Camilla, we use them to create colours, And just like Camilla, weyou’ll use love themtoto create colours, textures and patterns live in, and look at. textures and patterns you’ll love to live in, and look at.

Whether it’s the finest Indian cotton, or the very Whether it’s the finest Indian cotton, or the very best Australian clay, when you start with the best best Australian clay, when you start with the best materials, style and substance go together naturally. materials, style and substance go together naturally. Find out more about Camilla Franks and Austral Find out more about Camilla Franks and Austral Bricks at Bricks at


60-63_CLA.indd 63

2/10/14 12:16 PM

Mercedes-Benz magazine

Playtime VA L E N C I A H A S A L L T H E M A K I N G S of a modern vacation paradise: beaches, spectacular architecture, magnificent wines and the scent of orange blossoms. For a long time the city suffered from a cultural inferiority complex – the baby sister to Madrid and Barcelona – but it has since taken a major step forward.


64-71_VALENCIA.indd 64



2/10/14 12:24 PM


SHEER STYLE Valencia’s unique charm is the sum of many factors, such as wine from wooden casks in Casa Montaña, and the huge municipal project Ciudad de las Artes y de las Ciencias.


64-71_VALENCIA.indd 65

2/10/14 12:24 PM

Mercedes-Benz magazine


espite all the gifts that nature, history and its hard-working residents have bestowed upon the city, Valencia is neither as big nor as cosmopolitan as its older siblings, Barcelona and Madrid. Even the city’s soccer team, FC Valencia, tends to defer to its two main rivals. So deep-seated are these feelings that the city’s residents refuse to designate their dialect ‘catalán’; the official term here is ‘valenciano’, even in the strongholds of government.

Ingenious, narcissistic design

T I M E T R AV E L Alejandro (above left) and Emiliano Garcia run a cosy bodega in the former fishing neighbourhood of Cabanyal. With protesters right outside their doorstep objecting to the planned construction of a new boulevard, father and son are concentrating on preserving tradition inside their bodega.

S TA R S T U D D E D A Mercedes-Benz parked outside a theatre in Cabanyal.

To combat such sentiments, government officials decided to upgrade the city’s image. The result is the ‘Ciudad de las Artes y las Ciencias’ – the City of the Arts and Sciences, a spectacular cultural park complete with opera house, cinema, museums, a gigantic aquarium and a planetarium. The brilliant, narcissistic design hails from Santiago Calatrava, architect, engineer, artist and the city’s most famous son. Like lethargic aliens, the buildings rise within a former riverbed; as contemporary landmarks they rank among Spain’s top 12 cultural treasures, along with Gaudi’s Sagrada Familia in Barcelona. Finally! The city’s residents have other things on their mind, though: like Emiliano Garcia, who just handed over the reins of Casa Montaña – a bodega considered an institution in the Cabanyal neighbourhood – to his son Alejandro. As well as sensational Spanish wines and delicious absinthes, the bodega also offers a taste of the past: its interior, complete with tiled rooms and old wooden casks, has hardly changed in 175 years. An odour of vinegar lingers in the air, fishermen wander in to refill their wine from the casks. And while Alejandro hobnobs with guests from behind the bar, Emiliano is already on his way to a meeting whose goal is the preservation of the former fishing village. Plans are afoot to construct a grand Avenida Valencia that marches straight to the sea, right through the heart of Cabanyal. The


64-71_VALENCIA.indd 66

2/10/14 12:25 PM


If there’s one thing residents have learned over the years, it’s that taking the city’s destiny into their own hands is a worthwhile endeavour.

A city’s growing pains

Sidewalk cafes dominate the streetscape, with vintage clothing shops, vegan eateries and tiny art galleries squeezed in between. Here, high above the rooftops, is where Vinz Feel Free has his atelier, a street artist regarded as the Valencian equivalent of Banksy. A highly alert man in his mid 30s, Feel Free’s real name is a secret because his works, though highly sought after, don’t exactly walk the straight and narrow: after photographing his naked models, he paints their bodies full-scale on sheets of paper, which he pastes onto walls throughout the city, adding birds’ heads painted directly on the wall’s surface. These mythical creations are his way of addressing Spain’s Catholic heritage, his city’s

growth, and the Spanish crisis in general. His works are transitory by nature, and their nudity offends some Spaniards. Collectors, on the other hand, will not hesitate to rip a genuine Feel Free off the wall. And although Vinz’ works are exhibited in galleries in London and New York, where street art commands much more respect than in Spain, he remains true to his hometown. “I can’t live in the cold,” he says. “In London it rains four months at a stretch, how could I possibly do street art there? Here the weather is so good that you can be outside almost all the time.” And so he has chosen to export this new Spanish style to the world’s great metropolises – from a city that still can’t quite believe it numbers among their ranks. <

quaint two-storey houses adorned with colourful tiles are scheduled for demolition. But if there’s one thing residents have learned over the years, it’s that taking the city’s destiny into their own hands is a worthwhile endeavour. Russafa has already shown the way forward: the old neighbourhood located right in the centre of town is enjoying a new lease on life, even while overshadowed by massive construction projects. Initially, the neighbourhood’s venerable buildings were snapped up by artists at rockbottom prices; nowadays the city’s bohemian set is busy transforming these spaces into co-working studios.


64-71_VALENCIA.indd 67

2/10/14 12:25 PM

Mercedes-Benz magazine

K E E P CA L M Up-and-coming Valencia chef Quique Barella won’t have much longer to wait for his first Michelin star.

Playtime in the kitchen

KEEP IT SIMPLE Quique Barella’s torrija dessert is created by soaking white bread in almond milk, then caramelising it.

“ K E E P CA L M A N D P L AY around in the kitchen” is the fitting motto adorning the wall of Quique Barella’s restaurant, although it stands in contrast to the restaurant’s no-nonsense design and straight-lined furnishings. Barella truly plays with his ingredients, combining tried and true foodstuffs with more radical ones to catapult Valencian cuisine into the 21st century. He rejects the old credo that everything should be available at all times in favour of a more original approach to managing the Valencian culinary heritage. Barella can afford to break a few rules, as he’s been following them since childhood – his grandmother had a market stall where she sold fish, and his parents ran a small restaurant in Artana, a village

near Valencia. “I’ve been hanging around the kitchen since I was 14,” he explains. His menu consists of tapas-sized portions, in which the chufa – the earth almond beloved of Valencians – plays a recurring role. It appears as foam atop oysters, as a reduction served with hake, and finally as a sugary accompaniment to a French toast-like confection with cinnamon. The meal concludes with a regional dessert: pea sorbet with cauliflower foam, which sounds like a meat eater’s nightmare but is in fact delicious, fresh, sweet and exotic all at once. Michelin stars may not be hanging on Barella’s wall just yet, but for this artist and playful chef, such accolades won’t be long in coming. Q D E B A R E L L A . C O M


64-71_VALENCIA.indd 68

2/10/14 12:25 PM


H OT S P OT At Casa Carmela, guests can look right into the kitchen: by tradition, paella is prepared over an open, wood-burning fire.

i Agua de Valencia An unkind myth has it that Valencians are so fond of drinking they’ll gladly quaff the water out of flowerpots if necessary. Thankfully for the flowers, there’s a drink that is far more popular. 200ml orange juice 50ml gin 50ml vodka 700ml cava A pinch or two of sugar But indulging in a sweet-tasting drink can be like a one-night stand: a lapse in judgment could lead to disastrous results. Agua de Valencia may taste innocent, but the volatile mix can knock you flat on your back pretty quickly, particularly as it’s served in ordinary juice glasses. Salud!

A secret remedy for inferiority complexes VA L E N C I A’ S N E U R O S I S lies in the belief that the rest of the country doesn’t think very much of it. And that’s despite all of Spain having Valencia to thank for the national dish – paella. Since the city limits of the past didn’t yet stretch to the ocean, traditional paella Valenciana was prepared using rabbit, chicken, snails and white beans – everything the local terrain could provide. That list of ingredients used to include field rats, but thankfully no longer. The city’s very best paella can be found at Casa Carmela. The chefs there have been preparing the famed entree for nearly 100 years, and that comes through in the flavour. Authentic paella is prepared over a wood-burning fire, and through the oversized kitchen windows, guests get a bird’s-eye view of the chefs bravely defying the inferno’s wilting heat. So delicious are the results that, despite its admittedly hefty prices, the restaurant is patronised almost entirely by locals. C A S A - C A R M E L A . C O M 69

64-71_VALENCIA.indd 69

2/10/14 12:25 PM

Mercedes-Benz magazine

Fruits, fashion labels and façades UNEXPECTED REFUGE Valencia’s charm is rooted in its down-to-earth attitude. The city’s architecture is meant to serve the people – like the Mercat Central in Spanish art nouveau style. In addition to regional foods, there is also a small bar in which Michelin-starred chef Ricard Camarena serves up wine and tapas.

G R E AT E X P E C TAT I O N S The Calle del Marques de dos Aguas is Valencia’s Rodeo Drive; every luxury label under the sun can be found here, including the Spanish brand Loewe, which manufactures handbags famed for their quality workmanship. The latter description also holds true for the furnishing of the company’s outlet

IMPRESSIVE EXTERIORS The terms ‘ceramics museum’ and ‘exciting’ aren’t usually mentioned in the same breath. But the elaborate marble and plaster façade that adorns this venerable palace is worth a visit in its own right. Inside, the sheer grandeur of the old Spanish nobility takes your breath away.

W W W . M E R C A D O C E N T R A L VA L E N C I A . E S



T H E PA L AC I O D E M A R Q U E S D E CA R O was earmarked for transformation into a three-star downtown hotel. Then renovation work on the municipal palace uncovered some valuable artifacts: 2,000-yearold Roman columns and mosaics, parts of the Islamic city wall, and Moorish tableware and blue tiles. Architect Francisco Jurado and interior designer Francesc Rifé had to rethink their original design and integrated the historical material into the new structure: now the remains of Roman columns loom over the bar, while the front reception area features lots of glass and a beautiful mosaic. Naturally there’s also a five-star breakfast, a friendly, polyglot porter and extremely comfy pillows. But it’s the feeling of spending the night somewhere between the past and the present that makes a visit to Caro so worthwhile. C A R O H O T E L . C O M

Spanning past and present

“I HAVE TRIED to approach the boundary between architecture and sculpture as closely as I can, in order to understand architecture as an art form.” S A N T I AG O CA L AT R AVA , A R C H I T E C T


64-71_VALENCIA.indd 70

2/10/14 12:25 PM


Good to know A C L A S S I C SW E E T Among the most significant of Valencia’s gastronomical specialties is the chufa, the earth almond. A special type of milk is manufactured from it, often enjoyed together with a fartón – a sweet doughy pastry – which gets dunked into the milk. The word fartón translates as ‘voracious’ because the pastry does such an excellent job of absorbing the milk. Not to mention that it’s impossible to get enough of it. A good place to sample one (or three) is the Horchateria El Siglo, Plaça de Santa Catalina, 11. LIVING WISDOM Pensat i fet – ‘think it, then do it’ goes a Valencian proverb. Just go for it, don’t think about tomorrow, and above all else, don’t make any plans. The city’s complexity always has a way of interfering with them anyhow. S TO N Y S I N N E R S Take a good hard look and keep your camera at the ready: from their perches on bridges and old buildings the ‘gargolas’ leap into your imagination, fear-inspiring, half-wolf, halfdemon sandstone creatures. They symbolise that this is a place where sin does not belong.

Neverending stories LU I S LO N J E D O was an art teacher before painting itself took over his existence. Taking everyday life in the city as his motif, he photographs seemingly unimportant scenes and recreates them on canvas, discovering equal amounts of beauty and tragedy in them – like in the painting pictured above, depicting women heedlessly strolling past street musicians. In his view, the Mediterranean lifestyle plays itself out mainly in the open air, on the biggest stage, and Valencia is a city rife with infinite stories. Pictures by Lonjedo can be found in the Teatro Olympia (Calle de San Vicente Martir, 44) and in Galería 9 (Conde Salvatierra, 9). L U I S L O N J E D O . E S


Tu »Ríu


THE WILD SIDE OF THE CITY Last but certainly not least: the Fallas. This uniquely Valencian spectacle shuts down the city for four whole days in the spring. Fallas clubs work all year long to build gigantic paper maché figures, in some cases as big as houses. On the last day of festivities in the city, the paper maché figures are ignited, accompanied by magnificent fireworks and pop concerts for the younger set, all of it witnessed by nearly 100,000 festival-goers. If it sounds crazy, it is. All in celebration of the city’s culture, its patron saint and life itself. F A L L A S . C O M












Let’s go! Walking or jogging through the former Riu Turia is well worth it, especially in the morning. In years past, the river was the source of devastating floods; in modern times it has been diverted and its former bed transformed into a huge municipal park. Strolling through it gives you a good feel for Valencia: the route passes by the Ciudad de las Artes y de las Ciencias and the Gulliver playground. Renting a bike will take you on a more extensive tour.


64-71_VALENCIA.indd 71

2/10/14 12:25 PM

Mercedes-Benz magazine


Trelise Cooper


72-72_COOPER.indd 72

next year in fashion. On the subject, Cooper indicated a global move toward cleaner lines and proportion but fans need not fret that she will abandon her signature eclectic styling, opting instead for “streamlined, clean lines, avant-garde”. Fashion, as we know, is something that can be wholly absorbing, and none the more so for designers, but Cooper has also balanced a fashion-driven mind-set with an acute awareness of the environment. The Trelise Cooper Ecobag was launched in 2008, with a new design now being released every six months. Cooper established her label in 1985, and has shown at every New Zealand Fashion Week since 2001. Her strong presence at home in New Zealand, where she was recently bestowed the honour of a Damehood, is boosted internationally, with 200 stockists across the globe and celebrity fans, such as Miley Cyrus and Julia Roberts. This international success is perhaps owed to the breadth of her designs,

now manifest in four distinct fashion labels: the eponymous Trelise Cooper line; diffusion range Cooper; executive attire Boardroom; and, Coop, for her younger clientele. It is evident that her approach is less about pigeonholing customers and more about catering to the many needs and moods of a multi-faceted woman. Nonetheless, each collection is distinctively a creation of Trelise Cooper and each is driven by the philosophy that ‘Fashion is the Theatre of Dreams’. Season after season, the collections continue to meet this mandate. The latest Trelise Cooper Winter 2015 collection, revealed at New Zealand Fashion Week, featured a dark romantic look with hyper-real jumbo roses, sculptural skirts and glittering onyx beads. Cooper responded with festival-inspired silk kimonos and bold graphics. It’s no accident that Trelise Cooper enjoys international recognition, having developed her unique vision as well as her business acumen < over her 30 years in the fashion industry.


HEM1723 HEM1723

If it didn’t already seem as if Trelise Cooper was everywhere – with four distinct labels, a fragrance and homeware collection – her name is poised to saturate our fashion experience even more after the announcement that she will be New Zealand’s first Mercedes-Benz Presents designer in New Zealand. Rather than placing a focus on emerging talents as awards traditionally do, the accolade is reserved for those seasoned professionals who have honed their craft to a point of near-perfection as Trelise Cooper has. Despite the scope of it all, Cooper explained that she was surprised and delighted upon hearing the news and “had to stop and really take it in and go, ‘oh wow’”. As part of the honour, Cooper was invited to open the first evening of New Zealand Fashion Week in August, which Mercedes-Benz partnered this year as official auto. With the esteem of the first evening show of Fashion Week, Cooper sits in the vanguard of emerging trends, having been charged with setting the tone of the festival and, to some degree, the

2/10/14 12:47 PM


Equipped for for confidence. confidence. Equipped

Mercedes-Benz Insurance understands what it means to trust your equipment. Mercedes-Benz Insurance understands what it means to trust your equipment. In the unfortunate event of an accident, it is important to know that you and your vehicle are in safe hands. Mercedes-Benz Insurance In the unfortunate event an accident, it is to important to standards know that of youquality, and your vehicle are in safe hands. Mercedes-Benz Insurance ensures your vehicle will of always be restored its former safety and performance by guaranteeing: ensures your vehicle will always be restored to its former standards of quality, safety and performance by guaranteeing: • Mercedes-Benz Genuine Parts • • Mercedes-Benz Genuine Parts Authorised Mercedes-Benz Auto Body Repairers • • Authorised Mercedes-Benz Auto Body Repairers Strict adherence to Mercedes-Benz factory repair methods • • Strict adherence to Mercedes-Benz factory repair methods 2 or 3 year vehicle replacement options • 2 or 3 year vehicle replacement options

HEM1723 HEM1723

For more information visit, For more information visit, call 1300 730 200 or visit your Authorised Mercedes-Benz Dealer today. call 1300 730 200 or visit your Authorised Mercedes-Benz Dealer today.

Mercedes-Benz Insurance is a registered business name of Mercedes-Benz Financial Services Australia Pty Ltd ABN 73 074 134Insurance 517 AFSLis247271 (MBFS). Beforename purchasing insurance products refer to the Australia respectivePty PDS Mercedes-Benz a registered business of Mercedes-Benz Financial Services Ltdfor full terms73and Insurance products provided on behalf of QBE Insurance Australia ABN PDS 78 003 191 035 ABN 074conditions. 134 517 AFSL 247271 (MBFS).are Before purchasing insurance products refer to theLimited respective for full AFSL 239545 (QBE), whereby MBFS and its Dealers agents of QBE and notLimited as yourABN agent. terms and conditions. Insurance products areauthorised provided on behalfact of as QBE Insurance Australia 78 003 191 035 AFSL 239545 (QBE), whereby MBFS and its authorised Dealers act as agents of QBE and not as your agent.

72-72_COOPER.indd 73


2/10/14 12:47 PM

Mercedes-Benz magazine


B LU E P OW E R Light with a colour temperature in excess of 6500 Kelvin and an elevated blue spectral component acts as a stimulant, shortening reaction times and boosting performance. Studies show that factories with this type of light enjoy a rise in productivity of between 5 and 15 per cent.

SUNNY SLEEPING PILL Exposure to a lot of daylight, during an hour’s walk, for instance, keeps you more awake during the day and helps you sleep better at night. The influence of daylight on our circadian rhythms can be useful after long-haul flights: on arrival, wear sunglasses and avoid the sun for a couple of hours, it helps lessen the effects of jet lag.

S P E E DY Y E T S LOW It takes just eight minutes and 20 seconds for the sun’s rays to reach Earth, travelling at the speed of light. But before this light energy even leaves the sun in the first place, it spends thousands of years in transit from the sun’s core to its surface.

H I G H - Q UA L I T Y H E A D L I G H T S automatically adjust to the weather and road situation thanks to the Intelligent Light System. But how does light affect our lives beyond the car? Here are six illuminating facts.

V I TA M I N S B E F O R E TA N N I N G Our bodies generate up to 90 per cent of the vitamin D we need through our skin’s exposure to sunlight. It’s important to take a balanced UV approach to help with vitamin D levels while minimising the risk of skin cancer. When the UV Index reaches three or above, use a SPF30+ broadspectrum sunscreen and sun-protective clothing.

N AT U R E ’ S M O S T E F F I C I E N T energy consumer is the tiny firefly, which converts energy to light at an astounding 90 per cent efficiency rate. A light bulb, by comparison, emits 96 per cent heat and just 4 per cent light. LEDs are somewhat more efficient, but still a far cry from the firefly’s formidable record.


M O U L D P R OT E C T I O N Every fungus has a type of light that inhibits growth. Fusarium fungi, which can ruin harvests, dislike infrared light. Green mould’s nemesis is blue-hued light, prompting researchers to use coloured glass panes to keep grain silos mould-free.


74-75_ICONS.indd 74

2/10/14 1:03 PM


74-75_ICONS.indd 75

2/10/14 1:03 PM

76-)BC.indd 76

2/10/14 1:02 PM

Profile for Mercedes-Benz

Mercedes-Benz magazine, issue 3, 2014  

Mercedes-Benz magazine Issue 3, 2014

Mercedes-Benz magazine, issue 3, 2014  

Mercedes-Benz magazine Issue 3, 2014