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A call out for artists


he summer is here, and many of us are making vacation plans. Writer Gabriel Ramirez provides us with some nearby travel destination ideas. Gabriel also surprised MAS this summer as he spent some days as a guest staffer. Thank you, Gabe! We missed you! There are many topics inside this edition of MAS, including nice tributes to the popular Dr. Carlos Alvarez and Manuel Gonzales who retired after devoting a career at Bakersfield College. You have been such an inspiration for the students, there, including myself, Manuel. For the café lovers, we explored the faces behind Caffeine Supreme and their efforts to launch another farmers market and artisan fair downtown. And we have our Gente pages where we highlight many of you at several events

in the community. If you are an artist, we need you. Painting. Pottery. Sculpture. Mixed media. More. The spectacular LATINATION II, a juried art exhibit brought to you by MAS Magazine and Metro Galleries, is seeking artists. Awards for Best of Show, first and second place, and student category will be given out. The exhibit marks a celebration and exploration of Latino life and kicks off on First Friday, Sept. 3, at Metro Galleries. Food will be provided by El Pueblo Restaurant and music includes Mento Buru and others. Sponsors include Bakersfield Heart Hospital, Dr. Luis Cousin Premiere Medical, WestAmerica Bank, Grimmway Farms, Padre Hotel and Attorney David Torres. For rules and entry forms, log on to: and click on “exhibits.”

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J U LY 2 0 1 0

CONTENTS STAFF EDITORIAL Olivia Garcia Editor 395-7487 Matt Muñoz Staff Writer Gabriel Ramirez Guest Editor



12 Bountiful mission Caffeine Supreme owners launch plans for another downtown farmers market.

ART DIRECTION Glenn Hammett Design Editor Kent Kuehl Designer

15 Summer nights, frizzy hair Just how do you control your out-of-control hair on hot summer nights? Beauty Columnist Denise Ornelas might have the answer for you.


ADVERTISING Jaime de los Santos Sales Manager 716-8632

6 Counselor retires Manuel Gonzales didn’t set out to become a counselor but an opportunity arose and his life changed. Find out how.

OFFICE Marisol Sorto Office Administrator 716-8640

8 No more deaths Religious leaders, UFW join to pray for no heat-related field deaths this summer.

16 Los Lonely Boys Band still proud of where they come from and look to future.

20 Hispanic Chamber Catch up on all the activities of the Kern County Hispanic Chamber of Commerce.

ON THE COVER: Los Lonely Boys will make an appearance in Bakersfield 8 p.m. Wednesday, Aug. 4, at the Majestic Fox Theater. COURTESY PHOTO

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David Hernandez

Celebrity artist to visit Sephora


ooking for a “Girls NightOut” with some perks? Then make your reservations for a tutorial with celebrity make-up artist David Hernandez. The event to be held at the local Sephora store in the mall will be hosted July 16 with two sessions, one at 12 p.m. and one at 6 p.m. Hernandez has made up the faces of Jordin Sparks, Bijou Phillips, John Stamos and has worked with Keri Hilson,

Solange Knowles and Lady Gaga on their music videos. There is a $40 reservation fee in the form of a gift card that can be redeemed for product. The event includes a makeup tutorial with Hernandez, tips and tricks on long-lasting makeup, how to maximize your tools, techniques for beginners and advanced, a skin consultation and a deluxe goodie bag. For more details about the event or to make reservations, call 661-832-6300.

Center at CSUB seeks host families for Chinese students

RESPECT. IT’S JUST PART OF WHAT YOU’LL EARN FOR A LIVING. Working for the U.S. Air Force has its


he Intensive English Language Center at CSUB is currently looking for host families for 40 Chinese students, ages 14 to 25, who will be attending a summer leadership camp from August 8 to 16. Host families are required to provide a private room, food and transportation to and from school and school related activities.

Students in the program will be attending classes at CSUB and will also be visiting with local politicians and business people. Host families will be reimbursed $25 per day for expenses. If you are interested in helping out with this group please contact Karen Hurley, director of the Intensive English Language Center, at 654-3023 or email her at

rewards. Respect, for one. Not to mention a good salary, great benefits, a quality lifestyle and the chance to do something important with your life. All in all it adds up to quite a benefits package. To find out more, call 1-800-423-USAF or visit


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Students and staff

say adios to counselor and friend By Lauren Helper Special to MÁS


or many students, the path from college entry to college graduation isn’t smooth. It involves roadblocks, setbacks, long nights and significant effort. Thankfully, for more than three decades someone at Bakersfield College has been present to help students navigate the sometimes treacherous waters of academic coursework and personal life. “He’s been a beacon of light,” said Cindy Brown, a BC student and EOP&S, Extended Opportunity Program and Services, participant and peer mentor, of Manuel Gonzales, an EOP&S counselor at BC who retired this summer. Since he started at BC in 1973, Gonzales, who will turn 65 this month, has seen to it that thousands of low income and educationally disadvantaged students reach their goal of graduation and educational advancement or employment. “With Manuel, it isn’t ‘you’ can do this, it’s ‘we’ can do this,” said Brown, who added that in many ways Gonzales is more of a cheerleader than a counselor. “When you’re having a bad day, Manuel will get you to focus on the positive. He’ll make something that wouldn’t seem like a big deal to someone on the outside - like passing a test - into a celebration that you can share in together.” Friend and BC colleague Cornelio Rodriguez, who’s known Gonzales for 24 years, said Brown is hardly alone in her praise. “He’s truly concerned about students and their success,” Rodriguez said . “Everywhere we go, there will be a person that he has helped at some point. And they will take the time to acknowledge that assistance.” Although he’s found much success in his chosen profession, Gonzales didn’t set out to work in the education field. After attending Greenfield Elementary, Washington Junior High and East High, he graduated from BC in 1965 and then San Jose State in 1967 with a degree in business administration with the intention of following his father into the fence construction business. However, when Gonzales saw a notice in the newspaper for an opening in the employment development department of a youth opportunity center, he decided to apply, and his life went in a totally different direction. Through networking, he was offered a position as a counselor at BC in the fall of 1973, and so began a

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Manuel Gonzales a ‘beacon of light,’ student says.

long career, which included being EOP&S program director for 21 years from 1984 to 2005. “Honestly, I feel like I’ve been blessed being able to do something I feel is of value and service,” said Gonzales, who is thankful for getting to work not only with students but also many wonderful faculty members, classified staff and administration. Colleague and current EOP&S program director Primavera Arvizu describes Gonzales as a person who always chooses to look at things in a positive light. “He always sees the glass half full. Students flock to him. He’s inundated with appointments, walk-ins and workshops,” said Arvizu, who said although the job description is demanding, GonTurn to page 13


Healthier goals earns student recognition By Gabriel Ramirez Special to MÁS


hen Oscar Encinas isn’t matriculating at South High School or playing soccer on the field, he spends his time helping promote health and community action in his neighborhood, the county and state. For the past three years, the 16-year-old Encinas helped found the Greenfield community walking group, helped build a walking path in Stiern Park, and facilitated the funding and building of a new playground. While juggling his busy school schedule and volunteering as a youth soccer coach, Encinas also advocates before state legislators and is currently serving a second term on the Statewide Youth Board on Obesity Prevention. On Feb. 8, Encinas was honored for all his work by the California Department of Public Health’s Network for a Healthy California and awarded the Young Champion for Change award in Sacramento. The Network annually recognizes outstanding achievement in nutrition education. “It was great that I was recognized for something that I did, but at the same time I

know I am not the only one that did it,” Encinas said. Encinas’s mother, Maria Encinas, said she couldn’t be happier or more proud of her son. “I am on cloud nine,” she said. “I hope he continues to do good work. We are really proud of him.” Maria said she has always supported her son in his interests and knows his efforts have not only helped her but have benefitted to neighborhood. Jennifer Lopez, the local Network partner, was the person who nominated Encinas for the award. “I nominated him because over the past three years he has been a dedicated presence in so many aspects in the community, the county and now as a youth leader in the state,” Lopez said. “I was more shocked and glad than anyone that he got recognized. He is just rock solid and really deserving.” Lopez said that Encinas’s dedication to attending the multi-hour meetings to help promote change in his community after a full day of school made him the prime choice for the nomination. “He has done so many things. He and his

family are one of the original members of the walking group,” Lopez said. “He also came out to help with the walk path and the new playground. He met with younger students to help design it.” Lopez also described Encinas as humble and growing with confidence. Encinas said that all the work he has put in has been to help his siblings and the community. “My two little brothers and sister inspire me the most. I want them to see me as a role model,” he said. “The work I have done has made me realize that you can do something and you can actually make change instead of just waiting for it to happen.” Encinas recommends that other local youth get together with their friends and get involved in their community either with cleanup or some other project. He wants to thank his family and friends for their support. “If it wasn’t for Jennifer Lopez I wouldn’t have been able to do as much,” he said. “I would like to thank her. She has supported me with whatever she can. She is family to me and has definitely become part of the community.”



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A manager walks past the tarp shade area next to rows of grapes in a Giumarra Vineyards field south of Arvin. The center back shade area is the only protection specifically provided for the works in 2008. TROY HARVEY / CALIFORNIAN FILE

Farmworkers pray for more effective state regulations and

NO MORE DEATHS By Luz Pena Special to MÁS

ARVIN, CA eligious leaders recently joined the United Farm Workers and farmworkers at a Giumarra table grape vineyard to pray in hopes that no more farmworkers will die from exposure to the heat during the scorching summer months. Around lunchtime, local clergy gathered outside a field owned by Giumarra Vineyards to pray with farmworkers. After the prayer, farmworkers lined up for personal prayers and blessings for hope and protection during the harvest season. In the Central Valley, temperatures are expected to reach triple digits on the majority of summer days. “It’s nice that they thought of us. It’s very touching,” said farmworker Elva Leon. “We think a lot about God when we are working. With this heat and the rays of sunlight blaring down on you, it really makes you remember God.” After the group prayer, the UFW and members of the clergy handed the workers lunch and gallons of water. Lunch and water were provided by La Campesina


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radio station and religious groups. Before meeting with farmworkers, local clergy members met at Believers in Jesus Church, where they huddled together and bowed their heads to pray before driving to Giumarra Vineyards. “I came here because I am compassionate and I believe in justice. I hope to accomplish a change,” said Jesse Munoz, pastor from Believers in Jesus Church. “I want farm workers to be blessed with shade that is required by law, have their rights protected and prevent another heatrelated death.” Since 2004, 15 Californian farmworkers have died from the heat. Most of them have been in the Central Valley and two employed by Giumarra. Those deaths helped the UFW convince Gov. Arnold Schwarzenegger to issue the first state regulation in the nation protecting farm and other outdoor workers from dying or becoming ill from exposure to extreme heat. Farmworkers say they are aware of the realities of their job and having to work in triple-digit temperatures at times. But they say resting or slowing down is not an option for fear of suspension or losing job. Productivity is key in their line of work. The

more, the better, no matter how hot it is. “I’ve been working out here, since 1976. No one has taken the time on us like they have done today,” said Carlos Padilla, a farmworker. “I know about those farmworkers who have died from the heat. I think to myself, that could have been me.” Although present state regulations are in effect, the UFW feels they’re not enforced or not enough. Currently, the UFW and the American Civil Liberties Union are suing the Schwarzenegger administration over its failure to properly enforce the regulation. “Under the law, they are required to provide shade for at least 25 percent of their crew. That means for a crew of 60 people, that’s only 15 people,” said Armando Elenes, vice president of the UFW. “Plus the shade is usually at the end of the field not over the entire area where farm workers are working. This has to change.” The UFW donated two canopies to the farmworkers, who proudly carried them back to the field after their lunch break. This was only after the farmworkers thanked those present. “Thank you, Thank you,” Padilla said. “You don’t know how much this means to us all.”



Doctor fulfills ultimate dream blood circulation is poor. Calling diabetes an epidemic that will soon “eat our lunch,” Alvarez recognized the need to improve the he son of a Bracero farmquality of wound care available to worker, Carlos Alvarez and Bakersfield and Kern County his family immigrated to the patients. He dedicated a large part of United States, ending up in his practice to treating and combatBakerfield in 1961. The second oldest ing diabetes, as well as healing in a family of nine children, he was 8 wounds. years old when the Alvarezes settled The wound care center at his White into a small home near the intersecLane clinic includes three hyperbaric tion of Smith Street and Cottonwood chambers, a technology borrowed Road. from the diving industry that forces He went to South High School, high levels of healing-enhancing oxyBakersfield College and earned a gen to flow to damaged cells. Alvarez bachelor of science degree from the entered into a partnership with Good PHOTO BY DIANNE HARDISTY Samaritan Hospital to bring the University of California, Davis, as he Dr. Carlos Alvarez works on a patient’s foot. pursued his dream to be a doctor. expensive chambers to Bakersfield in After completing his medical train2003. Two years later, Bakersfield ing at Autonomous University of Guadalajara, Mexico, he completed Memorial Hospital added the technology to its wound care center. an internship and residencies at Maimonides Medical Center in Once considered experimental, the effectiveness of the technology Brooklyn, N.Y. to stimulate healing has been recognized and is commonly covered Lucrative job offers tried to tempt the newly-minted internist away by Medicare and private insurance. from his ultimate dream. But decades later, he says he is gratified he Michael Hardgraves, who oversees Good Samaritan Hospital's stayed the course he set for himself. hyperbaric chambers at Valley Medical Group's clinic, is a retired “This was always my dream - to go to school, come back to my U.S. Navy diver with more than 25 years of experience working with home and work in Bakersfield,” he recalled during a recent interview. the technology. He maintains a scrapbook that contains photo“I had some tremendously great offers, but I said, 'No way, Jose. I'm graphs of advanced wounds that have been successfully healed at going back home to help people. I just want to take care of people. the clinic. That's what a doctor does.'” Typically a patient is placed in the chamber for two hours, over a In 1986, he joined Dr. George Flynn III, who he calls his “boss and 30-day regime to heal wounds. However success has been realized in mentor,” in Valley Medical Group. A short time later, the young docfew days, with some cases taking longer. tor took over the practice and medical complex on White Lane. Alvarez notes each case is unique. Hyperbaric chambers and the When he hung out his shingle, Alvarez said he suspected he may oxygen-rich environments they produce also help patients recover have been the only - but certainly one of the few - doctors in the area from such disorders as burns from radiation, skin grafts that will not who spoke Spanish. heal, aggressive infections, including bone infections, carbon But his practice never has been focused on just one group. Instead, monoxide poisoning, crush injuries, gas embolisms (bubbles in the he administers to a large and varied population, many of whom are bloodstream), gangrene, brain injuries, etc. afflicted with a common challenge - the consequences of diabetes. Alvarez sadly accepts the reality that as Kern County's population And it is Alvarez's alarm about the growth of this disease that led ages, and more and younger people become obese, diabetes-related him to be a pioneer in wound treatment. health problems and other chronic diseases will increase. In recent weeks, Kern County's quality of health has received The area's medical care must be prepared to combat this epidemic shockingly low scores. A study by the Robert Wood Johnson Foundawith advanced technologies, such as treatment in hyperbaric chamtion and the University of Wisconsin Population Health Institute bers, he said. ranked Kern County 51 out of California's 58 counties in terms of health. The study considered such factors as premature deaths, unemployment and high school dropout rates. It also considered obesity. The report concluded 29 percent of the people living in Kern County are obese, causing diabetes, heart attacks, strokes and other chronic health problems. Dr. Claudia Jonah, Kern County's public health officer, called the results a wake-up call that cannot be ignored. Bring home the warmth of Mexico! The results were not news to Alvarez. He has been paying attention Folk Art, Home Furnishing and Accessories for more than two decades. Bring home the warmth of Latin America with our unique selection of “I began to see an increasing number of people who had respiratobeautiful Mexican folk art handmade by the very finest artisans and ry problems, heart attacks, strokes, kidney failure and loss of eyepersonally selected for your home and gift giving needs! sight,” Alvarez said, explaining often these were the end-stages of Casa Martinez Furniture Available Here diabetes. “Located in the Heart of the Downtown Arts District” He was seeing an increasing number of patients losing limbs to amputations as a result of chronic wounds and bone infections, also (661) 325-0000 • 1609 19th Street, Bakersfield, CA 93301 commonly associated with diabetes, which hampers the body's abilMonday - Friday 10-5, Saturday 10-4 ity to heal - particularly to heal wounds in the extremities, where By Dianne Hardisty Special to MÁS


July 4, 2010

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Vacation time By Gabriel Ramirez, Special to MĂ S


re you looking forward to your summer vacation but just can't think of where to go that won't require an airplane or a full day of driving? We have locations that are right around the corner, less than 200 miles away from Bakersfield, and won't dig too deep a hole in your pocket. CALM Distance: 20 miles Cost: Adults $9_Seniors (60+) $7_Children (3-12) $5_Children under 3 Free Address: 10500 Alfred Harrell Highway, Bakersfield, CA Website: Founded in 1980 and opened to the public in 1983, CALM displays and interprets native California animals, plants, fossils

and artifacts to teach a respect for all living things through education, recreation, conservation and research. Coming soon and currently under construction are the mountain lion and bobcat exhibit. CASEY CHRISTIE / CALIFORNIAN FILE

River Rafting on the Kern Distance: 51 miles Cost: $36.05 to $199, depending on the number of rides included in the packages. Address: 2712 Mayfair, Lake Isabella, CA Website: In the mood for a local highadrenaline adventure? Then a ride down the Kern River might be just what you need. The rafting season begins in April as the snow pack from the western slope of the highest peak in the continental United States, Mt. Whitney, begins to melt. This snow melt drains into the upper

Francis the badger seems to be taking a breather on the cyclone fence during a lazy afternoon at the California Living Museum on Alfred Harrell Highway.

river basin and makes it way down to the Lake Isabella reservoir. The water is then let out of the Isabella dam forming a 21mile stretch of excellent whitewater. On the lower Kern one and two-day whitewater trips run into September. Magic Mountain Distance: 76 miles Cost: $27.50 for children under 48 inches and $32.99 online general admission. Address: 26101 Magic Mountain

Parkway, Valencia, CA Website: Magic Mountain is the place for those seeking g-forces that can make you feel like you are coming apart. The park is filed with massive monster coasters and adventure rides that provide fun for the entire family. The park will be opening its 17th rollercoaster, Mr. Six's DanceCoaster, on Memorial Weekend.



Spring Roll

Sesame Chicken

Cashew Nut Chicken

Sweet and Sour Chicken

Spicy Garlic Sauce With Pork

3 different styles of chow mein: Pork Chow Mein w/ Pan Fried Soft Noodle

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Beef With Broccoli

Spicy Kung Pao Chicken

Egg Roll

Spicy Orange Chicken

Fried Shrimp

Sweet and Sour Pork

Pork Chow Mein w/ Crunchy Noodle

Cantonese Pork Chow Mein

Egg Foo Yon

Spicy Beef

GENTE GALLERY CSUB Chicano commencement Sunday June 13th 2010 Photographer: José Treviño

Marisol Sorto

Fernando Avila, Mireya Salgado

Karina and Maya Catillo

Rosa Leon, Maricela Guillen

Dulce Maria Juarez

Tanya X. Leonzo, Irma Victoria Castillo

Doreen Anderson-Facile, Rhonda E. Dugan, Bonifacio Caballero

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Business owners and couple, Danny and Gina Martinez, hope to launch a community market d




akersfield has been keen on expanding its farmers market venues for years, but slow to put its money where its mouth is. But local business owners Gina and Danny Martinez are hoping to change that. The husband and wife team behind the resurrection of Bakersfield and Kern County’s first coffee drive-thru, the former Supreme Bean on F Street, are using their reincarnation of the revered java spot – Caffeine Supreme, to help launch another downtown farmers market and artisan fair that will showcase not only local craftsmanship, but organically-grown produce

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as well. Gina, 34-years-old, brings a background in television and working with non-profit organizations to the venture. Danny, at 35, has been in the coffee business for seven years. Both started with Casa de Java in Delano before expanding to Bakersfield inside the Mercado Latino and Montgomery World Plaza. “I had to educate our customers about the coffees and how we could incorporate them into their favorite Mexican coffees and they loved it,” Danny said. “They were like Mexican jumping beans after they tried our Latino Mocha.” Gina and Danny bought the former Supreme Bean on F Street after it and its other locations fell into bankruptcy. “Not a day goes by that a customer does-

n’t tell us how glad they are that we are here and open,” Danny said. The Martinezes wanted to build on the recognizable ‘Supreme’ brand, so they tweaked the original logo ever so slightly. For now, they offer their Latino Mocha – a coffee drink using Mexican chocolate with espresso, and Dulce de Leche, a blended coffee. They hope to expand their authentic offerings soon. The acquisition of the F Street site and its adjacent mini-park-like property lent itself to a variety of options. Gina knew it was the perfect spot for another farmers market and artisan fair. She felt the local farmers market landscape was limited in size and quality. Gina did her homework, researched the options and the result is the South Central Farming Cooperative and

artisan fair held at the corner of F and 20th Street since the beginning of April, much to the delight of area residents. “The response has been really good,” said Miguel Ochoa, who managed the sale of organic and local sugar beets and spinach grown in Shafter at the Co-op’s 80-plus acre farm. Ochoa sold red beets, sugar beets and red and blue kale at the site next to the coffee shop while his boss manned another venue a dozen blocks down the street during the farmers market. “We want this to be a community market,” Gina said, noting the collaboration with groups like Bakersfield Emerging Contemporary Artists. “We are the tortoise of the farmers markets here. We want to stay true to our focus and mission to develop a market that is ‘of the people, by the people, for the people’.”


Business owners Danny and Gina Martinez believe their background and experience can help in their new venture.

The Martinezes hope to eventually offer even more locally grown and handmade products, foods, plants and herbs, while

educating the public through demonstrations and workshops about the benefits and value of growing and harvesting through a Co-op like South Central. “We really want to show the community what a wonderful resource this is,” Gina said. In the meantime, Gina and Danny are taking their new business one coffee drink at a time as they juggle family life with two young boys while Danny holds down two other jobs. “This has been a challenge, for sure,” Gina said. “We are the busiest and this is the hardest I’ve ever worked in my life, but it is the most fulfilling.” The Caffeine Supreme Farmers Market and Artisan Fair is held every Thursday from 11 a.m. to 6 p.m. and every Saturday from 9 a.m. to 4 p.m. at the corner of F and 20th Street.

EDUCATION Continued from page 6

zales never complains and never hesitates to take on more responsibilities. “He goes above and beyond what services are already offered,” Arvizu said. Extended Opportunity Program and Services, a state-funded program, provides a wide range of support services including academic counseling, peer mentoring, and outreach services to qualified students who are determined to be educationally disadvantaged and whose family income falls below established family income guidelines or their family receives public assistance. Students who are the first in their family to attend college may also qualify. Through a minimum of three counseling contacts each term, Gonzales helps participants design and develop an educational plan and works to motivate, encourage and promote retention. Gonzales said participants usually transition into employment or on to a four-year university like CSUB. “I feel students do get a better sense of direction when they are able to sit down with someone who cares and is there to help them achieve their goals,” Gonzales said. “The biggest payback is seeing students in the community after graduation who have moved on and are either working on their master’s degrees or are successfully working in their chosen profession. Especially when they say, ‘Thank you for your help.” Former EOP&S participant Delia Garcia, a self-proclaimed directionless teen before the program, said words can’t express how much Gonzales made a difference in her college career. “He’s one of the reasons why I graduated,” Garcia said. “Manuel made it personal - I wasn’t just another student. Even if I failed a course, he said ‘do it again’ and made me keep going. He would say ‘you always have your education’.” Now a successful local businesswoman, Garcia said Gonzales assisted not only her but her entire family. “My niece is graduating this month, and he helped her. He never says no. I really wish him the best,” Garcia said. As for his post-retirement plans, Gonzales said they include traveling with his wife of 42 years, Rachel, spending time with his children, including son Andrae, who is planning to run for the Bakersfield City School District Board of Education, and working on his golf game. “Leaving feels bittersweet,” said Gonzales, who admitted the program has already been trimmed back because of the state budget crisis.


Manuel Gonzales and his family at a ceremony honoring the retired counselor’s 37 years at BC.

Since funding has been reduced, Gonzales said it’s doubtful that his position will be replaced. “I’d hate to see a downward spiral. But I am hopeful that the program can continue to be funded at least at current level to provide the support needed to help students achieve their goals,” Gonzales said.


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GENTE CELEBRATIONS 2010 Highland High School Graduate Alexis Montes will be attending CSUB this fall and we are so proud of her. Reach for the sky because you can do it! Love mom and family

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Front row: Alicia Santos, Maria DeAnda, Beverly Perry, Sheri SealBailey, Yessenia Perez Back row: Crystal Marquez, Christie Tomlin, Christine Gray, Jan Ferguson, Dale Ferguson, Gail Santora, Maria Moreno, Deanna Barriente

CASA Welcomes 13 New Graduates!

Grimmway is always looking for qualified candidates to join our growing family. Visit our website to see available career opportunites:  t 661-854-6205 

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On Thursday June 17, 13 dedicated volunteers completed CASA training and were sworn in as Court Appointed Special Advocates. The Honorable Judge Jon Stuebbe administered the Oath of Office, and CASA Executive Director Colleen McGauley welcomed these highly trained volunteers who will serve abused, abandoned and neglected children in Kern County. For information on the next CASA training class, please contact Kate Kenney (661) 631-2272 Send us your celebration or special dedication to or Make sure your email subjectline reads: Gente photo submission


Beauty tips for those sizzling nights out


h my gosh, ladies what the heck happened to our perfect 75-degree weather? I feel like I’m beginning to slowly melt. Even worse, trying to get ready in the evening, and it’s still 90 degrees! I feel like my tia when I start asking everyone around me, “Do you remember it being this hot when we were kids?” So I guess I am getting older and don’t want to admit that our bodies change, but mine hasn’t changed enough to feel cooler like my Grandma Bunty, who, God bless her, still lives with a swamp cooler and cooks all day! So ladies, let’s talk about some tips on how to stay looking fresh with our thousanddegree weather. We have a lot of evening concerts to think about getting ready for this summer, which is always fun so let’s start with the make-up tips. Every time the season changes, new make-up colors come out in all the major make-up lines. I say, go for it! Play with new fun colors, but, please ladies, practice applying the colors and get a little feedback from the kids before you go out looking like Madonna in her Like A Virgin days. Another make-up tip us Latinas can all

Denise CastanedaOrnelas, a former Miss Teen Kern County Latina, is a local beauty salon owner. Email Denise: alluringdenise@

use, because we can be a little oily, is to apply a loose powder before putting on eye shadow, blush and lipstick. This tip will help your color to stick better and last throughout the evening. Now for our WIG, there are a couple tricks I have for you. Chicas, if you are a natural blond like me—really I am, haha— then you definitely cannot wash your hair three times a day or that mess will all fall out! If you don’t have time to wash, dry, flat iron and curl your hair before the concert, because you know you have Latina barbed wire hair like me, then you can use a couple of things for a quick hair pick-me up. Since the weather is hot our scalps tend to be a little oilier so the first product is ROCK-

AHOLIC DIRTY SECRET Dry Shampoo by TIGI. This is an awesome product to have on hand when in a hurry and no time to wash your hair. All you have to do is spray it on your roots and style your hair, which gives you a great looking clean finish without all the hassle. Yes, I have tried this several times considering my busy schedule. I am not saying this is the ultimate replacement for water, because your hair will eventually smell like pee or the dirty girl in high school, but it’s a great cheat to have (average cost $20). Now if you haven’t had the chance to buy your dry shampoo then the alternative is to sprinkle in a little baby powder on your roots and this will absorb some of the extra oil. However, make sure not to use too much, because you will end up smelling like Babies R Us, and that might turn your man off a little unless he likes the smell of diapers! Well ladies now you’re prepared to get ready for the Lonely Boys and after all my beauty tips hopefully you will know how far “Heaven” is by the end of the night lol! Have fun in the sun and like always, stay beautiful inside and out!




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MÁS | 15



Los Lonely Boys, “proud purveyors of ‘Texican Rock n Roll’,” will appear in concert 8 p.m. Aug. 4 at the Majestic Fox Theater in Bakersfield.

16 | MÁS July 4, 2010



aith and familia keep Los Lonely Boys going strong. And for brothers – Jojo, bass / vocals; Henry, vocals / guitar, and Ringo Garza, drums – there’s no shaking that foundation. Appearing live at The Majestic Fox Theater on August 4 at 8 p.m., these proud purveyors of “Texican rock n’ roll,” are true believers in the brotherhood they’ve been blessed with. “We share all of our accomplishments,” said Jojo, the 30-year-old via telephone during a tour stop in Massachusetts on the group’s formula for continued success. “It comes with a lot of craziness, but a lot more love than most people are used to, even in their own families.” Growing up as young musicians in their hometown of San Angelo, Texas, their musical upbringing took them from bars to the big time after being discovered by country legend Willie Nelson and scoring major label success in ’04. Touring the world and making TV appearances much in part to their Grammy-winning hit, “Heaven,” their highly publicized rags to riches tale also became the topic of a critically acclaimed 2007 documentary titled, “Cornfields and Crossroads.” Unfazed by the music industry’s overzealous, fickle nature, the brothers took it all in stride. “It all happened so fast,” he said. “Seeing the whole country, meeting a lot of different people – and seeing other parts of the world. We’ve had the opportunity the Lord blessed us with, and we’re very thankful for that.” Producing more studio albums for Epic Records, including a set of holiday classics, they showed the world they were here to stay. Now, rocking on as independent artists with a new label and imprint, Lonely Tone Records, they find

themselves in the driver’s seat once again. “We’re still playing as much as ever. As far as how many people are at the shows – that’s a whole different thing, and where we’re playing too. But, we’re also making new fans left and right,” he said. “Believe it or not, we’re still playing about 200-250 days of the year.” Releasing a six-song EP of cover songs titled, “1969,” last October, recent plans to finish a new fulllength release were put on hold, after Jojo was forced to stop performing this past April. Developing lesions on his busy vocal cords, doctors told Jojo it was time to take a rest or risk losing his livelihood. “My progress is coming along,” he explained. “We were actually in the studio when the whole thing happened with my throat, so it’s going to take awhile to get back to that. I’m trying to sing as much as I can, trying to feel normal.” Still residing in San Angelo, regular weekend outings with wives and children often become one big Garza gathering, depending on who’s cooking. “We get our families together and BBQ all the time,” he said. “Our kids are getting a lot older. My oldest is 12 years old now, Henry’s as well, and Ringo’s got his little kids there. We still go fishing, play golf…” And what about the beloved Texas town they helped put on the map?

“It’s a nice little place. Not too busy or too small,” he said. “We have all the big name stores you get in big cities, but we also got the hometown flavor – places like Rosa’s Café and Hidalgo’s. I’ll tell you this much, there wasn’t a whole lot going on in San Angelo, until Los Lonely Boys came outta there.” And thankfully they did. Those who have seen this musical power trio will testify to their outstanding electrifying live show. From Henry’s powerful vocals and intense blues guitar slinging, to Ringo’s impeccable backbeat, and of course Jojo’s thumping bass lines, this finely tuned power trio is unstoppable. Songs like “Oye Mamacita,” “Staying With Me” and “La Onda,” are sure to be performed live with all the sabor of their recordings plus added spices guaranteed to make you jump out of your seat and into the Fox aisles. “We’re gonna bring the music that we play, man,” he said. “And pour some Texican sauce on Bakersfield.” (he laughs) Switching to a more serious subject, the topic of immigration continues to be the source of heated debate in the music industry with the passing of Arizona’s SB1070 immigration bill. Signed into law this past April, and scheduled to go into effect on July 28, it would allow Arizona law enforcement Turn to next page


July 4, 2010

MÁS | 17



On the issue of the Arizona immigration law, the band says, “We feel for the people who are trying to better their lives. As far as boycotting, we don’t really turn our back on anybody, man. People are people, and we’re for the human race.” Continued

officers to ask for legal citizenship status of those people with whom they believe may be illegal aliens. Although challenged by President Obama over its constitutionality, a growing swell of professional artists have chosen to boycott Arizona canceling tour stops within the state. For Los Lonely Boys, this is a matter of the heart, not politics. “We feel for the familias, the kids, the hard workers,” he explained. “We feel for the people who are trying to better their lives. As far as boycotting, we don’t really

18 | MÁS July 4, 2010

turn our back on anybody, man. People are people, and we’re for the human race. As far as how we feel about this - we just hope that people can find places in their heart to make the right choices. We really try not to be very political, but it’s getting kind of tough these days with a lot of the things that are going on.” Looking forward to many more years of music making, Jojo has some advice for fellow musicians before hitting the road again. “Stay true to your music and what you believe in,” he said. “Spread a positive mes-

sage across the world and think about more than just yourself. People that have an ability to play and sing – if we spread a positive message, we could change a lot of things in this world.” MAS Magazine presents… Los Lonely Boys Wednesday, August 4 8 p.m. Bakersfield Fox Theater, 2001 H St. $45, $35 and $25 324-1369


We get it. Staying fit and healthy at every stage of your life isn’t easy. You might even be tempted to let things go. To put off healthy habits till “tomorrow.” Like exercising, eating right, controlling your blood pressure and blood sugar. But the truth is, your health is precious. If you don’t take care of it, you can lose it. That’s why at Bakersfield Memorial Hospital, we’re always thinking about you…and ways we can be your partner in staying healthy. With health fairs and screenings where we can check your risk factors for

heart disease and diabetes. Our Five-Ton Weight Loss Challenge, helping Kern County residents slim down. Our Healthy Promotions Dental Program, providing dental care to those in need. Our Homemaker Care Program, which allows older residents with limited incomes to manage their health, maintain their dignity and live independently. As well as countless other programs to keep Kern County healthy. This community built our hospital back in the 1950s—and we’re committed to being here for you. Doing our best to keep you healthy. Every minute, every day. So even if you don’t want to think about how to stay fit, it’s OK. We will.

KNOW GOOD HEALTH? Play the “Memorial Game of Life” at You could win some great prizes!

420 34th Street Bakersfield, CA 93301 (661) 327- 4647 |

Become a fan on Facebook


Network Kern County Hispanic Chamber of Commerce

July, 2010


Univision Broadcast celebrated a successful mixer and shared their love of their teams, as well.

Sweet turnout for Univision Broadcast mixer Contributed by KCHCC


ABE - Univision 39, KBTF – TeleFutura 31 and KUVI, My45 proudly hosted the Hispanic Chamber of Commerce Business Mixer on Wednesday, June 9, at their Truxtun Avenue location. This annual event has become a favorite with the Univision Broadcast Center staff. “We were very pleased with the large turnout of local businesses for the Hispanic Chamber of Commerce mixer at our stations. Our team enjoys the

20 | MÁS July 4, 2010

opportunity to act as hosts to their clients, friends and business associates,” commented General Manager Teresa Ford. KABE, Univision 39 is owned and operated by Univision Television Group. KABE has been broadcasting as a fulltime Spanish language television station since 1981. KABE is the highest-rated Spanish Language station in the market airing News, novelas, talk shows and sports properties. KBTF, TeleFutura 31 has been serving

Kern County since January of 2002 and is owned by Univision Communications, Inc. TeleFutura’s programming includes popular Hollywood and Spanish-original movie titles, sports and firstrun novelas and talk shows. KUVI, My 45 has been on the air since December of 1988 and is the only English Language station owned by Univision Television Group. My 45 is a MyNetwork TV affiliate airing talk shows, court shows, movies and sitcoms.

KERN COUNTY HISPANIC CHAMBER OF COMMERCE Thank you to our membership renewals and welcome to our newest members. We appreciate your support.

A letter from Chair Herrera

RENEWALS For renewing their memberships, the KCHCC thanks: Bakersfield Marriott ~ Downtown Walker Lewis Rents R. Stanley Security Services, Inc Sprint by Extreme Wireless Dr. Edward E. Dove, DDS

WELCOME TO OUR NEWEST MEMBERS Tony’s Pizza Contact: Doris & Tony Martinez 4130 California Ave. Bakersfield, CA 93309 661-325-4717 Falla’s Discount Store 2300 White Lane Bakersfield, CA 93309 661-831-7126 CM Enterprise Contact: Ruben Mendoza 1208 Main Street Delano, CA 93215 661-725-5765 Bling Bling Fashions Contacts: Vickie Hornsby &

Joean Cisco Women’s Parties~Purses, Wallets, Clothes & Jewelry 661-699-3101 Bakersfield Masonic Temple Assn. Contact: Steve Worford 1920 18th Street Bakersfield, CA 93301 661-322-3848 El Ranchito Restaurant Contacts: Jose Bonilla/Heidi Bonilla 1601 Panama Lane #110 Bakersfield, CA 93304 (On the corner of So. H St. & Panama Lane) 661-834-1939

SAVE THE DATE Thursday, July 1 Ribbon Cutting & Grand Opening El Ranchito Restaurant 1601 Panama Lane #110 (Corner of So. H St. & Panama Lane) 5:30 p.m. For more info., contact 834-1939 Friday, July 9 Ribbon Cutting & Grand Opening Fallas Discount Store 2300 White Lane 12:00 p.m. (Noon) For info., contact 633-5495. Wednesday, July 14 Business Mixer

Hosted by Walter & Associates 2026 21st Street 5:30 p.m. – 7:30 p.m. For info., contact Blodgie 716-2313 Thursday, July 22 Ribbon Cutting & Grand Opening Tony’s Pizza 4750 Coffee Road 5:30 p.m. For more info., contact 588-4700 Tuesday, July 27 KCHCC, Employer Advisory Council And Employment Development Department OSHA: Top Priorities for Business

Workshop For info., contact 635-2606 Wednesday, August 11 Business Mixer Hosted by AltaOne Credit Union 6501 Ming Avenue 5:30 p.m. – 7:30 p.m. For info., contact 397-2555

Dear Members and Friends, We can all agree summer is definitely here as the warm weather is upon us in full swing. Many of us will be traveling to our favorite locations for some well-deserved vacation time, spending time with family and friends. I wish you all a safe summer. The Chamber will have a busy summer starting with the following upcoming events: Our next mixer from 5:30 – 7:30 p.m. Wednesday, July 14, and it will be hosted by Walter & Associates, which is located at 2026 21st Street. A great networking opportunity. Please call 716-2313 for further information. We have a ribbon-cutting ceremony for Fallas Discount Stores on Friday, July 9, at noon, located at 2300 White Lane. We hope you can join the celebration. Don’t forget to mark your calendars for Sunday, August 15. It’s our Business Trade Show at the Kern County Fairgrounds. It will be an opportunity to showcase your business. Vendor packages will be available in the near future. It’s time for our next workshop provided by Bakersfield Employer Advisory Council, the subject will be OSHA, Top Priorities for Businesses from 11:30 to 1:00 p.m. on Tuesday, July 27th at Career Ser-

Ramona Herrera Chair Kern County Hispanic Chamber of Commerce State Farm Insurance

KCHCC BOARD Mission Statement: To create, promote and enhance business opportunities for our membership and provide business, cultural and resource linkages with emphasis on the Hispanic community. 2010 Executive Board CHAIR- Ramona Herrera VICE-CHAIR - Jay Tamsi SECRETARY- David Alanis TREASURER - Jan Bans

Wednesday, August 15 KCHCC Trade Show & Business Expo Kern County Fairgrounds 1142 South P Street For info., contact 633-5495

vices Center, located at 1600 E. Belle Terrace Ave. Membership cost is $15.00, and non members, $25.00. Lunch is provided. For more information and reservations, please call 635-2606. Thank you Teresa Ford, general manager with Univision 39, home of Telefutura 31 and My Network 45, for hosting our June 12th Business Mixer. It was great mixer, complimented by a fabulous food selection and prizes. It was well attended. A warm welcome to our new Chamber members and we thank our renewing members. We appreciate your continued support. For further information, please call our Chamber office at 6335495 or visit our web site at Wishing all of you continued success. Until the next time. Sincerely,

For more information visit: or call the Kern County Hispanic Chamber of Commerce office at 6335495.

Board of Directors Adam Alvidrez Adriana Lopez Chris Bernal Donna Hermann Donna Hollingsworth Fran Trevino Hilary Baird Joe Serrano Michael Urioste Ruben Gonzales Administrative Assistant Cyndi Imperial

For more information, visit: or call Kern County Hispanic Chamber of Commerce office at 633-5495. July 4, 2010

MÁS | 21



Judges evaluated a variety of categories, including aroma, taste, and texture.


More than 70 contestants competed for the “Best of Menudo” title but there was only one No. 1.

Menudo Cook-off sets off another solid success T he Kern County Hispanic Chamber of Commerce Latino Food Festival and 12th annual Menudo Cook-Off took place on Sunday, June 6, at the Kern County Fairgrounds. The large event was a family day of fun, entertainment, food vendors, informational and business vendors, and included a jalapeno and ice-ream eating contest. Seventy-two menudo contestants entered the cook-off vying for the best menudo in town, and thousands of people were in attendance at this successful event. There were cash prizes and trophies for the best menudo, best-decorated booths, and

22 | MÁS July 4, 2010

12th Annual Menudo Cook-off winners:

First Place El Tejano y El Gringo – Gilbert Cadena Second Place MGM – Michael Mendoza Third Place Huerta – Maryann Lopez

winners of the eating contest. The KCHCC would like to thank our generous sponsors: Budweiser, Bud Light,

MAS Magazine, State Farm, Groove 99.3, Chevron, Wells Fargo, AT&T, Golden West Casino, La Preciosa 105.3, National University, KGET, KKEY, Miragrafx, CBCC, Univision, Brighthouse, El Popular, El Classificado, David Torres, Attorney at Law, H.A. Sala, Attorney at Law, Eagle Mountain Casino, Personal Express Insurance, Los Hermanos, Walker-Lewis Rents, CM Enterprises, Rendezvous Salon, Eva's Jewels, Code 3 Uniforms, Dreyer’s Ice Cream, Tables 4 Fun, La Mina Cantina, Agave Mexican Grill, and Modern Woodmen of America,


Mariachis wowed the crowd during the annual Latino Food Festival and Menudo Cook-Off.


Several booths gained the attention of passers-by with their decorations and scent of menudo.

Despite the heat, hundreds turned out for another successful event.

Renters Insurance: Why You Need It By Ramona Herrera State Farm®Agent


here are two big myths about renters insurance. One is that it’s too expensive and the other is that it’s not needed. Not having renters insurance is a pretty big gamble, considering that without it you face the cost of replacing your personal belongings after an event such as fire or theft. What’s more, you could face the prospect of defending yourself in a lawsuit because of some accident for which you might be held legally responsible, whether it happened where you live or elsewhere. In many cases, for less than a couple hundred dollars a year you can protect your valuables, like your furniture and clothes, from loss by fire, theft ,wind and water damage or other covered hazards. But many renters still don’t believe they need such

insurance. A survey conducted by Cambridge Reports, Inc. for the Insurance Information Institute found that fewer than three out of every 10 renters purchase renters insurance. Many renters mistakenly believe their landlord’s will cover their own belongings. In fact, it would be extremely rare for a landlord’s policy to extend to tenants’ property. To determine how much insurance coverage you’ll need, take a complete inventory of your personal items. An insurance agent can help with this by estimating the total value of your property. You’ll also need to decide whether to opt for depreciated or limited replacement cost coverage. Depreciated coverage is the cost to repair or replace your belongings minus depreciation. Let’s say you bought a quality sofa with an expected useful life of 10 years. If it’s now five years old and would cost about 1,000 to replace, you could expect to receive about $500 (less

deductible) if your sofa was destroyed by fire. You would pay slightly more for limited replacement cost coverage, but you could expect to receive $1,000 for your sofa minus your deductible. You should also keep in mind that insurance coverage for some types of personal property is limited in terms of dollars. Renters insurance also gives you personal legal liability coverage and medical payments to others who are accidentally injured while in your home, apartment or elsewhere if the injuries are caused by your actions. And, if you are forced to live elsewhere because of damage to your residence due to a covered loss, renters insurance covers additional living expenses. Remember, you may not own the building in which you live, but you still need to have insurance to protect your property in the case of fire, theft or other hazards. Talk with your insurance agent for more information. July 4, 2010

MÁS | 23

GENTE GALLERY EOPS/CalWORKS/CARE “Spring time in Paris” April 17, 2010 Wednesday Apr 21st 2010 Bakersfield College Photographer: José Treviño

Jorge Ortiz, Andres Ortiz

Olivia Garcia, Primavera Arvizu, Sharon Adams

Antonio and Gina Alfaro

Chrystine Morris, Raven and Derrick Cummings

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Dorene Gonzalez, Dannie Genel, Louie Genel

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GENTE GALLERY Cornucopia / CSUB Grad Art Show Thursday May 6th 2010 CSUB Photographer: José Treviño

Anysa Saleh, Noor Qwfan, Khulood Hussin

Karina Garcia and Tanya X Leonzo

Jason Stewart, Brooke Peace

Katie Kreiser, Keri Andersen

Beatrice and Ileen Ramirez

Alan Sabo and Nichole Lennon

Nick Peraza, Hector Leonzo

Raul Magdaleno, Terry Milobar July 4, 2010

MÁS | 25

GENTE GALLERY Aztec Awards Banquet Friday May 7th 2010 Petroleum Club Photographer: José Treviño

Janette Orozco, Elaine Moreno, Elena Tapia, Sandra Bloxom, Jenny Saucedo, Cathy Pineda

Martin Castro, Magda Menendez

Tony Martinez and Elva Lopez

Lorraine and Alvesa Chavez

26 | MÁS July 4, 2010

Arthur and Desiree Bermudez, Olivia and Julio Garcia, Norma and Mauricio Marquez

David Alanis, Victor Jaquez, Michael Urioste

Daniel Ball and Lucy Garcia

GENTE GALLERY A reception for Congressman Jim Costa Hosted by the Democratic Women of Kern (DWK) April 8, 2010 Carpenters’ Hall

Mary Garza, Mary Parra

Burl Barer, Barbara Creme (SEIU), Rep. Costa, David Villarino

Wendy Wayne, Milt Younger

Richard Chavez, Dolores Huerta, Gene Tackett, Barbara Lovell July 4, 2010

MÁS | 27

GENTE GALLERY Cheech & Chong Live Date April 23, 2010 The Fox Theater Photographer: Tanya X. Leonzo

Victor and Stephanie Garcia

Bodie Pfost and Bonifacio Caballero

Victor (VJ) Avalos, Vicky Avalos, Veronica and Ben Lomely

Bruce Bañuelos, Tasha Bañuelos, Temo Valdez, and Esmeralda Valdez

Bakersfield Jazz festival Date May 7-8, 2010 Cal State University Bakersfield campus Photographer: Mike Lopez

Manuel and Elisa Yepez

Krystal Ridenour, Richard Saldana, Kayden Ridenour

28 | MÁS July 4, 2010 26

Todd Starr, Karen Foster, Tommy Gomez

Hernando Mondragon, Pat Guerra

GENTE GALLERY Menudo cook off Sunday June 6th 2010 Kern County Fair Grounds Photographer: José Treviño

Elvia Rodriguez, Vidal Acosta

Aramita Rodriguez, Victoria Chaidez

Pete Trevino, Elaine Ledesma

Martha L. Hidalgo and Martha A. Hidalgo

Lisa Gomez, Ronnie Rodriguez

Susanna and Jaime Munoz

Irene, Lecha, and Annette Cazares

Thomas Chairez July 4, 2010

MÁS | 29

Š2010. Monterey Bay Aquarium Foundation. Derechos reservados.

Existe magia en el agua.

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MAS Magazine - July 2010!  

MAS Magazine, Bakersfield, California's premier Latino publication written in English is back in July featuring Latin rock stars Los Lonely...