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Arabic Inclusive

ISSN 2304-117X

‫مجلة متخصصة يف عالم الطباعة يف الشرق األوسط‬ Registered with IMPZ

Vol. 16 / Issue 168 / March 2019

Augmented Reality Makes Print Interactive

Augmented Reality brings a wide range of opportunities to the print industry.

drupa 2020 Generates Positive Stimuli Messe Düsseldorf is experiencing a strong demand for exhibition space.

Diversification is the Need of the Hour Lots of changes are affecting the regional market. We look at how the printing and packaging industry is evolving with the changes in the market.

MENA Packaging Industry Poised for Growth The emergence of many e-commerce platforms in the Middle East is among several factors fuelling the growth of the packaging industry in the region.



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Contents News


Regional Xerox Announces New VP and Region GM for Middle East and Africa


The Navigator Company to Launch the Navigator UHD Paper at Paperworld Middle East


OMET to Show Off Wide Range of Machines at GPP 2019


Koenig & Bauer Equips Indian Packaging Printer with Sheetfed Offset Press


InSoft Automation to Hold Print Software Conclave on 8th April 2019


Arab Printing Press Modernises its Printing Options


Xerox Saudi Arabia Partners with Defense Sector System Integrator



drupa 2020 Generates Positive Stimuli


Taking Packaging to the Next Level at drupa 2020

Heidelberg Interview 20

Diversification is the Need of the Hour

Konica Minolta AR in Print 21

Augmented Reality Makes Print Interactive

EFI Event

International Signage Professionals Attend 3M’s Illuminated Signage Institute Event in Dubai


Pack Print International to Shape the Future of Packaging and Printing in Asia


Label Image Chooses Durst Tau 330 E Inkjet Press to Drive Growth


Xeikon Unveils “The Power of Dry Toner” Campaign


Kodak Announces Winners of Global Flexo Innovation Awards


Offering a Wide Range of Paper Products


Young Talent for the Print Industry of Tomorrow


Avery Dennison Named to Barron’s 100 Most Sustainable Companies List for 2019


EPA’s Manassah Offers a Strong Impetus to Local Publishing: Emirati Publishers


Xante' Selects CyanX as UK Dealer for Digital Solutions


Massivit 3D Printed 1:1 Concept Car Signals the Future of Concept Prototyping


The Innovation Alliance: The Unique Project to be Back in Fiera Milano in 2021



Teen Fashion Designer Ariel Swedroe Speaks at EFI Connect 2019


EFI Fiery and Landa S10 Press First to Receive New FOGRA VPS Certification

GPP Preview 24

Xerox Iridesse to Make Gulf Print & Pack Debut


The Label Sector Continues to be a Growing Market


BOBST to Focus on Leading Innovation


Sona Commercial to Launch Premium Paper Range

26 26

Chemline to Display Varnishes and Glue Range


Necessity Squared to Launch Heat Transfer Printing Solutions

27 27

Latest Innovations from Holweg Weber

CreaseStream to Launch Creasing/Cutting Solution at Gulf Print & Pack 2019

ACC Gulf LLC to Showcase Range of Adhesive Products

Products and Applications The First Barberán Jetmaster Delivered in Germany Meech Previews New Static Generators and Static Bar at ICE Europe 2019 Contiweb to Show New Print Solutions at ICE USA and INFOFLEX Nekoosa Now Offering Trans-Ad with Air Egress

ISSN 2304-117X 28 28 29 29

The Comprehensive Monthly Magazine Dedicated To The Graphic Arts Industry Print Professionals In The Middle East

Vol. 16 / Issue 168/ March 2019

ISSN 2304-117X

‫مجلة متخصصة يف عالم الطباعة يف الشرق األوسط‬ Registered with IMPZ

ME Printer FZ L.L.C.

P.O.Box: 502183 Dubai Media City, Dubai – UAE Tel: +971 4 391 1210 Fax: +971 4 390 9561 E-mail:

Vol. 16 / Issue 168 / March 2019


Group Publishing Director Morteza Karimian

ME Printer Editorial Team

Sappi’s Paperboard Packaging Products, Proto and Spectro Now Available


swissQprint: Roll to Roll Printer to Début Soon


Summa Releases GoProduce Software


Summa Releases GoProduce Software


Editor Chris Fernando

Technical Editor - English Section Rod Hayes Technical Editor - Arabic Section Dr. George Nubar Simonian Dr. Younes Shokr Khah Specialist Contributing Editors USA - Frank Romano UK - Laurel Brunner USA - Dr. Nicholas Hellmuth



Reji Matthews +971505475110

MENA Packaging Industry Poised for Growth


When it Comes to Securing Customers, Experience is Everything Written by Lisa Graham, Channel Marketing Manager, Xerox


Securing Your Credit Written by A Mahmood Bangara, the Chairman of Institute of Chartered Accountants of India (ICAI) Dubai Chapter


Brand Owners and Converters Drive Packaging Recycling Growth


Classifieds & Subscription +971 4 391 1210 +971 50 528 9267

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Correspondence and advertising material to be sent to ME Printer Magazine Office G05, Building 4, Dubai Media City, Dubai, UAE. or E-mail to:

All rights reserved. No part of this publication may be reproduced in whole or in part without written permission of the publisher. Whilst every care has been taken in the preparation of the editorial content, the publishers cannot be held responsible for any errors or omission. Readers are requested to seek specialist advise before acting on information contained in this publication, which is provided for general use and may not be appropriate for the reader’s particular circumstances.


Print has always limitations - with high quality print you are able to get attention of people but the content is always "static" and typically space is limited. Augmented Reality can help in making print interactive with linking digital content with a real world object, you can make it interactive and open a two-sided communication channel and you are not restricted by the size of a label or the number of pages of a printed product.

Advertising Manager

Opinion and Insight

Find comfortable job situations, post investment opportunities, invite investors and buy and sell... in the Middle East market place

Arabic Inclusive

ME Printer Media Partner

News Regional

Xerox Announces New VP and Region GM for Middle East and Africa Xerox has announced the appointment of Mohamed Amer as the vice president and region general manager in the Middle East and Africa. Amer will be responsible for managing the company’s regional operations, business growth and strategy development. Xerox said that Amer’s 20-year technology and document management industry experience will add value to company’s operations in the region. Amer began his career with Xerox Corporation in Alexanderia, Egypt in 1999. “I am honored to be leading Xerox’s business in the Middle East and Africa markets. Being the global leader in business services and document management technology sector, the company continues its evolution across these high-growth markets, and I am committed to continuing this momentum,” said Amer. “MEA’s pub-

Mohamed Amer vice president and region general manager in the Middle East and Africa

lic and private sectors are setting ambitious digital transformation goals and I am determined to help

regional organizations achieve them through the adoption of Xerox’s innovative technologies and solutions.” Amer previously led the Xerox Distributor Group team as the general manager where he was responsible for managing the region’s operations, business and overall strategy development and execution. His role covered 34 countries in the Caribbean, Central America and South America, and in 2011 he was appointed as Director of Sales Operations for the same region. “Mohamed has proven his ability to drive growth in priority markets, and I am confident in his ability to strengthen our position in MEA by bringing our industry leading innovation to our customers,” said David Dyas, president, UK and Ireland, EurAsia, MEA and India.

ME‌Printer March 2019

The Navigator Company to Launch the Navigator UHD Paper at Paperworld Middle East


The Navigator Company will be present at the 9th edition of Paperworld Middle East, which will be held from 18 to 20 March 2019, in Dubai, to launch the new Navigator paper quality. The company will launch the Navigator UHD, which translates in a special surface treatment allowing an even better printing quality, with an improved machine performance. Printed samples will be available to visitors, so that they can see for themselves the qualitative leap that can be obtained when using new Navigator UHD. This is the 7th consecutive year that The Navigator Company —European leader in the uncoated printing and writing paper sector — will be attending this international exhibition of stationery, office supplies, school supplies and printing materials. To strengthen its growing commercial presence in the Middle East and deepen the

partnerships it has been developing in the region. The Navigator Company has developed a series of new features this year to highlight its presence at the Exhibition and capture visitors' attention. In addition to the launch of the new Navigator UHD paper, another innovation that will present is the new image, concept and positioning of its Discovery and Inacopia brands. Under the concept of “Discover your unstoppable nature” and focused on eco-efficiency, Discovery paper is one step ahead due to its better management of resources, consuming fewer resources per ton of paper, and guaranteeing the best quality and excellent machine performance, without misfeeds. With the concept of “Imprinting Life for a Colourful World”, the Inacopia brand offers its greatest attribute, a premium quality paper for colour printing applications.

The Navigator Company will present the two Inacopia product ranges at this event - Elite and Office - which are positioned differently: the first is totally focused on high quality colour applications, while the second is for office applications, where multifunctionality and trouble-free printing are key factors. António Quirino Soares, Marketing Director at The Navigator Company, states that over these six years of Paperworld Middle East in which the Company has taken part, “our aim has been to boost the presence of our paper brands in these markets. This has led to growing demand and interest in our products and brands in high potential emerging markets such as the Middle East, Africa and Asia, while at the same time we are launching company innovations, as is the case of the Navigator UHD.”

OMET to Show Off Wide Range of Machines at GPP 2019 OMET will be at the Gulf Print & Pack, the Middle East’s leading trade show for the commercial and package printing sector, to be held at the Za’abeel Halls of the Dubai World Trade Center. At the booth 2G14 – shared with Printech Middle East, the OMET agent for the area. OMET will present the widest range of machines for the narrowand mid-web label and packaging printing. From iFLEX, the small high quality label machine, to the XFlex lines (X2, X4, X5, X6), OMET offers several opportunities to invest in modular printing machines to be configured at printer’s request, with flexo printing technology combined with offset, gravure, screen printing, and different finishing options and converting in line.

The new OMET XJET powered by Durst, result of the combination between the renowned OMET flexo quality and DURST digital inkjet printing technology, is the perfect hybrid solution able to provide the maximum level of productivity independently from the length of the run. OMET Varyflex is dedicated to the world of packaging, labels and complex jobs, with upto 850 mm width. Its extreme flexibility and options make any special configuration easy and possible. “With the OMET’s innovation and technology we are ready to meet and amaze the Middle East market, where we already count more than 20 installations,” explained Paolo Grasso, Head of Sales – OMET Labels Business Unit. “The Gulf Print & Pack

is an excellent opportunity to expand our business in a region that, despite the difficult situation witnessed in the past years, has always shown a positive growth, driven by the deployment of packaging. In the near future, there will be many new opportunities, especially in view of the Dubai 2020 Expo.”

News Regional

Koenig & Bauer Equips Indian Packaging Printer with Sheetfed Offset Press

TCPL Packaging has invested in a new Rapida 106 at its plant in Goa in Western India. The seven-colour press with coater and extended delivery is already the seventh Rapida 106 sheetfed offset press from Koenig & Bauer to be installed at the company’s various production locations since 2011. Like all the other Rapidas operated by the packaging specialist, it is configured to enable both conventional and UV

printing. TCPL Packaging is one of the largest packaging printers in the country. In Goa alone, 280 of the company’s 1,250 employees print mainly food and pharmaceuticals packaging at a plant with production floor space totally 28,000 square metres. With this latest Rapida 106, Koenig & Bauer press technology is now in use at all four TCPL locations. Apart from Goa, TCPL also has plants in

Silvassa, Haridwar and Guwahati. The company further added that three more Rapida 106 presses are to be installed at its facilities this year. The first will be arriving at the Haridwar plant in May, while the second is set for installation in Goa in the summer. The installation of the third press in Silvassa is scheduled for the end of the year. One of the three is also the longest Rapida in India to date, with a total of 12 printing and finishing units. The configuration comprises seven colours followed by a coater, two dryer towers, a further printing unit and coater, and an extended delivery. Once all these presses are in place, TCPL will possess ten high-end Rapida presses with a total of 85 printing units. Saket Kanoria, managing director of TCPL Packaging, said, “Ever since we installed our first Koenig & Bauer press in 2011, we have gone back to them whenever we bought another one, due to constant innovation and improvements being carried out by them. We have experienced higher productivity levels as a result. Moreover they are backed in India by an excellent partner who is very proactive and gives very effective after sales support.”

InSoft Automation to Hold Print Software Conclave on 8th April 2019 InSoft Automation has announced that it will be holding a Print Software Conclave on 8th April 2019 at Shangri-La Hotel, Dubai, UAE. The event will focus upon discovering and successfully deploying innovative software solutions in the print industry. Top industry professionals will be at the event to discuss and share information on a wide range of topics. Harsha Paruchuri, the Director of Pragati Offset and Packaging India will be talking about choosing the right MIS and ERP solution. Harsha is a thrid generation owner of Pragati Offset, a 1200 people company, and is a print engineer, who graduated from Rochester Institute of Technology, USA with highest honors. “Under Harsha’s leadership,

Pragati diversified into Packaging, Rigid box making and Label segments. One of the accomplishments of Harsha is the successful deployment of the SAP ERP in 2007. He will be sharing his experiences in deploying software solutions for optimizing resources and better business management,” said InSoft Automation in a statement. Santosh Mulay, the Vice President of InSoft Automation India will share his experience of working with brilliant software developers from Indian Institute of Technology (IIT) and getting feedback from print industry in Americas, Europe and Australia. He will also share his experiences in conceiving ideas that lead to development of niche software solutions for print, automating tasks and simplifying


complexity resulting in improved bottom lines. Vijayandhran Ganesan, the CTO of Express Pack Print in Dubai will speak about the importance of customer experience. Vijay will share his Eureka moments with InSoft and how he discovered, chose, deployed cutting edge technologies in his journey of past two decades. There will also be an interactive session with entire audience discussing and sharing opinions to enrich the print fraternity focussing on print software. A technofunctional IT entrepreneur with two decades of experience will join the session to explore Digital Marketing & Management like SEO friendly adaptive websites, CRM, Cloud for making good going better.

P.O. Box 233473, Al Qusais, Industrial Area 4, Dubai, U.A.E. Ph: +971 4 2676675, Fax: +971 4 2676674, Email: / /

News Regional

ME‌Printer March 2019

Arab Printing Press Modernises its Printing Options


Arab Printing Press in the industrial city of Sid El Bauchrieh near Beirut has been using Koenig & Bauer technology for decades. At the beginning of 2019, another press joined the growing list – a Rapida 106 with four printing units, inline coater, extended delivery and a perfecting unit for 2/2 production. Given the positive experience with the predecessor press, an eightcolour Rapida 106 for 4-over-4 perfecting installed in 2014, and in particular the extremely efficient and cost-effective production enjoyed ever since, it was only logical that the company chose this high-performance mediumformat press again. Arab Printing Press was founded in 1968 and today counts 110 employees. The product portfolio covers books (e.g. text books), labels, packaging and commercial work of all kinds. The demands placed on the company’s machinery base are correspondingly diverse. Alongside the aforementioned eight-colour Rapida 106, the press hall also accommodates a two-colour Rapida 104 and a five-colour Rapida 105. The new Rapida 106 is thus the fourth medium-format press. Its enormous productivity enables the replacement of two older presses. The Rapida 106 is designed to

handle substrates from 0.04 to 1.2 mm at production speeds up to 18,000 sheets/hr. As was already the case with the previous eightcolour model, the new press is able to change all the plates simultaneously thanks to DriveTronic SPC. Further outstanding automation features are DriveTronic Plate Ident and CleanTronic washing systems for the blankets, impression cylinders and rollers. Mention must also be made of EES (Emission Extraction System) and energy-saving VariDryBlue IR/ hot-air dryers in the delivery and extended delivery. To manage print quality, the Rapida 106 is equipped with ErgoTronic ColorControl, where the use of narrow

colour bars with a height of just 3 mm enables optimum utilisation of the sheet format. Register control is realised with ErgoTronic ICR. Arab Printing Press produces for local and international markets. The company operates through several subsidiaries, including a sales office in Great Britain and two further printing facilities. Production is organised very efficiently and complies with numerous international standards. Arab Printing Press is certified to ISO 9001:2015, ISO 14001:2015, FSC, UN Global Compact and SEDEX. Besides quality, ecological aspects are priority concerns for Arab Printing Press, which was one of the first industrial companies in Lebanon to install solar panels on its hall roof. Ecological considerations were already placed in the foreground ahead of the installation of the eight-colour press five years ago. Criteria for the purchase were its minimised environmental impact, low powder and alcohol consumption, and quiet running. Energy consumption was reduced by 45 per cent compared to the predecessor press. That translates to an annual cost saving of almost €25,000 ($28,000) and a reduction of 118 tonnes in CO2 emissions. Arab Printing Press is active not only in sheetfed offset, but also in digital and 3D printing. The total production space in Sid El Bauchrieh amounts to 5,500 m2. In future, too, the prime objective for the Lebanese print specialists is to combine production efficiency with the highest possible ecological standards.

Xerox Saudi Arabia Partners with Defense Sector System Integrator Xerox Saudi Arabia and International Systems Engineering (ISE) announced a long-term partnership in which both companies aim to nurture Saudi talent, create new job opportunities, foster paperless office environments and promote sustainability. As part of the partnership, ISE will be the exclusive systems integrator of Xerox solutions in the Kingdom of Saudi Arabia (KSA). Additionally, Xerox Saudi Arabia will be implementing its managed print services (MPS) solutions, production technology such as the Versant family of presses, and a fleet of color office printing devices for ISE end users within the defense and security sectors. Xerox’s tailor-made solutions will help meet specific ISE customer requirements such as increasing productivity and operational

efficiency as well as boosting revenue. “We have been working with Xerox in Saudi Arabia for over ten years and see them as our trusted partner,” said Majid Al Muzairi, CEO, ISE. “Continuous innovation, maximizing efficiency and increasing reliability are on the top of the priority lists of our clients and we are confident Xerox’s technology and solutions will ensure these priorities are met. Choosing a strong industry player like Xerox as our partner is very important for us and our clients’ success.” The partnership is a manifestation of Xerox’s long-standing relationship with ISE in the KSA and its commitment to expanding the company’s innovative solutions across multiple sectors. The defense industry is one of the rapidly growing sectors in the KSA and

this partnership will help continue to foster strong momentum in this area. “We are confident that this partnership will make a positive impact on the employment market in the KSA by creating new job opportunities for Saudi talent and growing business opportunities,” said Mehmet Sezer, General Manager, Xerox in the KSA. “We also aspire to support various humanitarian causes with ISE within the KSA through joint CSR campaigns we are aiming to roll out this year.” A partnership agreement signing ceremony took place at the ISE headquarters in Riyadh. ISE’s CEO and senior management representatives along with Xerox Saudi Arabia’s general manager and business heads attended the signing ceremony.

The plate you’ve been waiting for The new SONORA X Process Free Plates can print just about anything. Run lengths, imaging speeds, and handling capabilities are a match for processed plate rivals. Leaner costs for you, greener for the environment 80% of offset printers could be going process free with SONORA X Plates right now. So whether you’re printing offset packaging, heatset or coldset web, traditional or low-energy UV, high-quality sheetfed or high-volume newspaper applications, boost performance and profits with SONORA X. See the full potential at or contact +971-4-243 4265 / Let’s take print further. Together.

© 2019, Kodak. Kodak, the Kodak logo and Sonora are trademarks of Kodak.

News International

Signage Professionals Attend 3M’s Illuminated Signage Institute Event in Dubai

3M conducted a special Illuminated Signage Institute event on 13th February 2019. The full day training event was held at the 3M Innovation Center in Dubai Internet City, Dubai, UAE. 50 of the region’s biggest signage professionals were in full attendance at the informative event. Attendees to the event included 3M SELECT Platinum, Gold and Silver partners and they came from UAE, Bahrain, Kuwait, and Pakistan. The focus of the training

event were 3M films and overlaminates. These are designed to provide more colour depth and light control, while being tough enough to stand up to the elements. “These 3M films and over laminates give your outdoor and indoor illuminated signs that extra visual ‘punch’ that really lights up the night,” explained Jason Wells, the Regional Business Leader for 3M Safety & Graphics Business Group at 3M Gulf Ltd. Products showcased at the Illu-

minated Signage Institute event included 3M Envision Translucent Film Series 3730, 3M Scotchcal Translucent Graphic Film Series 3630, 3M Panagraphics Flexible Substrates, Envision FS-1 Flexible Substrates, translucent coloured films, translucent printable films, light management films, illuminated sign overlaminates and other graphic and signage solutions. The trainers at the event also focused on the fact that 3M’s lineup of Colored Translucent Films are currently available in over 100 shades with the option of developing custom colors. Trainers at event focused on topics such as 3M Sign Design. Live demonstration of 3M’s powerful Visual Attention Software was also conducted. Information on design possibilities for brand owners in retail, banking, hospitality, and oil & gas was also shared at the event. Other topics at the training event included the science of signs, signage and digital printing trends, 3M MCS warranty and complete overview of 3M Solutions product portfolio. Watch the video of the event at this link:

Pack Print International to Shape the Future of Packaging and Printing in Asia

One-Stop Pack & Print Pavilion An exclusive platform for packaging designs, packaging end users, material suppliers and machine manufacturers to present a powerful showcase that represents the dynamic packaging and printing ecosystem. Labelling Zone Asia, the largest producer of labels, is expected to grow to over 40% of the world’s value through to 2020. This dedicated zone will showcase the end-to-end functions of the label market, including latest label technology, new materials, adhesives and manufacturing application methods. Logistics & Automation Zone Dedicated showcase on the latest robotics solutions and live machinery that will bring greater efficiency, productivity and value to packaging workflows through intelligent networking and automation. Prototype Showcase Transforming ideas to physical prototypes before production

can help gauge market response and engage end users and potential investors. Showcase how prototyping will bring value and empower brand owners to think ‘outside the box’. Commenting on the success of the One-Stop Pack & Print Pavilion’s debut in 2017 is Rutchanee Chaichart, General Manager-Marketing of Siam Toppan Packaging Co Ltd, who shared that “the Pavilion was very beneficial as a ‘one-stop solution’ – where visitors such as packaging users could share their ideas on how to strengthen their brands through packaging with exhibitors.” In addition to the thematic zones, the 4-day exhibition will also zoom into areas such as package printing, prototyping, corrugated printing and packaging, labelling, digital printing, electronic printing, large format printing, flexible packaging and robotics. As well as presenting a broader exhibit range of technology, machinery, products and services to serve the entire packaging and printing value chain.

ME‌Printer March 2019

Packaging and printing innovations and new technology will come under one roof at the next edition of PACK PRINT INTERNATIONAL, taking place from 18 – 21 September 2019 at BITEC, Bangkok, Thailand. A tripartite collaboration between Messe Düsseldorf Asia, The Thai Packaging Association and The Thai Printing Association, PACK PRINT INTERNATIONAL, modelled after No.1 global trade fairs in their respective sectors – drupa and interpack, will mirror latest trends in the packaging and printing markets at its 7th and latest instalment. According to Profshare Market Research, over the next decade, the packaging industry will witness a significant revolution as the applications of digital printing increases, while the global digital printing packaging market will record a growing CAGR due to bigger need for effective, low cost printing technology with aesthetic visual graphics for consumer goods. In particular, corrugated inkjet will drive growth in the 'digital print for packaging' market, with future expansion resting on lessdeveloped packaging formats such as corrugated board, folding cartons, and flexible plastics. Asia-Pacific currently holds the largest share of the digital printing packaging market at 42% and is expected to witness the highest growth through to 2025. In tandem, print processes that will grow relatively fastest over the next 12 months include wideformat digital and inkjet, and digital toner based, alongside fast growing print market segments of packaging and specialty packaging, labels and wrappers, signage, direct mail and point of purchase. On the back of these market trends, the thematic zones at PACK PRINT INTERNATIONAL 2019 will feature trends, outstanding innovations and new solutions tailored for the packaging and printing industry, inviting targeted visitors to visit.


News International

Label Image Chooses Durst Tau 330 E Inkjet Press to Drive Growth

Label Image has invested in a Durst Tau 330 E UV inkjet press to support its ongoing commitment to operational growth and high quality customer service. Formed in 1986, the Australian company was acquired by Nick and Emma Godwin in 2015. Since then they have made a number of improvements and investments focused on driving growth and maintaining a high level of service and support for their expanding customer base. The latest in digital inkjet technology was chosen to complement

Label Image’s conventional label printing systems. Explains Nick: "We first assessed the basics of adaptability, reliability, quality and the opportunities offered to enhance their client offerings. The Durst Tau 330 E ticked all those boxes and more. Its productivity, print quality and colour consistency were stand out capabilities. “During the extensive decisionmaking process the growth potential for Label Image was crucial. We considered the option of additional services and offerings but also wanted a return on

investment (ROI) model that made sense and allowed us to scale up to meet future demand. We also recognised that having a lower capital cost press doesn’t always equate to a lower total cost of print.” Emma continues, “The Durst Tau is remarkable at reducing media waste. We can print a press proof and rewind the media to the next label start point and immediately begin printing with no waste. This means the first label is a billable label, reducing waste and costs, something I have not seen on any other press to date. Nor have I seen this level of image quality on any other inkjet press.” ROI was not the only consideration when investing in the Durst Tau 330 E. Important, too, was the broad range of media it could handle without the mess, cost or sourcing of primers or post coatings on materials. They range from direct thermal, cosmetic, food and beverage to industrial. In fact, it covers most commercial labels. Other convincers were the stunning white ink opacity achieved in the single pass print process reducing production time and operator flexibility.

ME‌Printer March 2019

Xeikon Unveils “The Power of Dry Toner” Campaign


Xeikon, a leading provider of digital colour printing technology will launch The Power of Dry Toner campaign at Hunkeler Innovationdays 2019, Messe Lucerne, February 25 to 28. “Our Power of Dry Toner campaign combines all facets of our operation to reinforce the positioning of our dry toner technology,” explains Dimitri Van Gaever, Market Segment Manager at Xeikon. “Our customers are looking for high quality solutions that are very productive on all types and weights of stocks. We also see them increasing volumes, and inkjet isn’t able to produce these applications at the required

quality levels.” Xeikon is working on new toner, fusing, conditioning assembly and image quality technology developments. They deliver greater productivity, even higher quality and a wider application range on Xeikon’s duplex dry toner platforms for graphic arts and commercial print. Van Gaever continues: “We are excited to share details of these with HID2019 visitors and how, together, they ensure a compelling total cost of ownership.” Xeikon states dry toner is the most sustainable digital print technology. It is complementary

to high speed inkjet while offering the highest availability in the market place. “It is the technology of choice for a set of high value, highly profitable applications where Xeikon technology excels and this helps ‘mid-range’ customers to become or remain successful,” expands Van Gaever. “It is also a clear alternative for high risk investments that force companies into a relentless race to find ever increasing volumes and produce these at breakneck speeds, driving down prices and margins of ‘more of the same’ commoditized print products.”

Kodak Announces Winners of Global Flexo Innovation Awards Kodak has announced the winners of the Global Flexo Innovation Awards, which recognize and honor companies that, through innovation, are driving the industry transformation of flexographic standards worldwide. Almost 100 companies from 26 countries submitted over 200 entries to the Awards, which were introduced to celebrate the 10th anniversary of the launch of the KODAK FLEXCEL NX System and conceived as the first flexo printing awards to “look beyond the package” and evaluate the impact of submissions on the entire value chain. Pier Luigi Sassanelli, chairman of the independent judging panel, assembled an expert international team of flexo experts and global brands such as Procter & Gamble, Nestlé and Kimberly-Clark. With high quality considered a precondition, the panel judged entries against four categories of innovation excellence: creativity in graphic design; conversion from other print processes; workflow efficiency; and commitment

to sustainability. Awards were divided into three classes: Silver (excellence in two categories), Gold (three categories) and Platinum (all four categories). Collectively, the entries represent game-changing packaging print production processes that embody that transformation of flexo. With an impressive overall standard for entries and a judging process that set a high bar for excellence, the panel gave seven Gold Awards and five Silver Awards, with four companies

awarded the distinction of highest honors based on a numerical scoring system. No Platinum Awards were given on this occasion, clearly laying down the challenge and setting the goal for future events. Europe, North and South America, and South Asia provided the 12 winners. Italy produced a particularly strong showing, with three Gold Awards and one Silver Award. Winners will receive their awards at a special Kodak celebration event in May.

Offering a Wide Range of Paper Products than 40 employees, operates in more than 30 countries from 6 different offices dealing with more than 500 clients and international reputed suppliers from all over the World. At Mepco we are committed to deliver the highest standards in everything we do and it is in this context that the company got the ISO 9001:2015 and the FSC CERTIFICATIONS. Being ranked 5th in the TOP 100 SMEs by the agency of the Department of Economic Development in Dubai (DED) for the years 2011-2012 and being rated "A" by the Dubai SME Rating Framework in 2017, Mepco has gained solid trust from all its stakeholders. The group actively participates in the industry’s events showcasing its portfolio of different grades

and brands. This year, MEPCO will be present in Dubai at Paper World Middle East (March 18-20, 2019) & at Gulf Print & Pack (April 15-18, 2019) and in Bangladesh at PaperTech (April 11-13, 2019). It is worth to mention that the company’s portfolio comprises Fine Papers (Coated Wood Free, Uncoated Wood Free and Office Communication), Container Boards (Duplex Board, Folding Box Board, Grey Board,…), Mechanical Paper (Newsprint, Super Calendar, LWC), Specialties (Security Paper, Self-adhesive, Carbonless, Specialty Kraft, Special Printing Paper among other), Box Board (Test liner, Fluting, Kraft Liner Board, White Top Liner Board, White Top Test Liner) and Pulp (BEKP, NBSK, and Fluff Pulp).

ME‌Printer March 2019

Mepco is a leading paper and board trader in the Middle East, North Africa and Indian subcontinent. Since its establishment in 1997, Mepco has been gaining trust from its customers and suppliers and positioned itself as a reliable, professional and trustworthy partner. The company pays special attention to its customers and suppliers, ensuring loyalty, and provides complete transparency. Through the years, Mepco has expanded its worldwide presence and products in order to fulfill customer needs. The group was first established as a full-fledged offshore company, operating initially from Cyprus and active in the international sales and marketing of various quality paper and board products. Today Mepco Gulf counts more


News International

Young Talent for the Print Industry of Tomorrow On 22nd February 2019, the Dr. Hans and Benno Bolza Foundation honoured this year’s recipients of its advancement award for outstanding contributions to the engineering sciences. The award, which is endowed with a total of €8,500, was shared by three graduates from the University of Wuppertal and the Technical University of Munich. The foundation is named after the two greatgrandsons of industry pioneer Friedrich Koenig, who designed and built the first mechanical printing press in 1814. Foundation board chairman Claus Bolza-Schünemann presented the award for the best contribution to Dr. Daniel Bohn from the University of Wuppertal. His thesis describes the development of an illumination-independent method of white point adjustment for proof processes. The board of trustees praised especially the methodical approach of the research,

the quality of the results and the particular relevance for the print industry. “Dr. Daniel Bohn’s work stands out well above other theses in terms of both ambition and quality,” explained laudator Prof. Dr. Volker Lohweg. The award for the second-placed paper was shared by Master graduates Alesia Ivankovskaia and Charlotte Wendler from the Technical University of Munich. Their projects also dealt with topics of great future interest for the branch, namely “Fine-line and multilayer screen printing of sensor electrodes” and “Future opportunities for printed electronics. In their laudations, trustees Dr. Christian Maas and Dr. Thomas Leicht spoke highly of the constant and outstanding quality of both papers. The two name-givers of the foundation belong to the entrepreneur family which has stood at the helm of printing press manufacturer Koenig & Bauer since the 19th century. Hans

and Benno Bolza were great-grandsons of company founder Friedrich Koenig, and foundation board chairman Claus Bolza-Schünemann today controls the fortunes of the company as a representative of the sixth generation. “The over 200-year history of Koenig & Bauer has been a history of pioneering spirit, courage and innovative strength,” he said in his address to the three award winners. “Not least for that reason, we are proud to support young students and scientists whose research adds new facets to the development of printing.” The annual advancement award of the Dr. Hans and Benno Bolza Foundation honours exceptional scientific papers in the fields of mechanical and electrical engineering. The focus is placed above all on work with practical relevance or applications in press manufacture and associated technologies for the printing industry.

ME‌Printer March 2019

Avery Dennison Named to Barron’s 100 Most Sustainable Companies List for 2019


Avery Dennison Corporation was recently recognized on Barron’s 100 Most Sustainable Companies List, moving up a rank since the index was first launched in February 2018. The list acknowledges leading U.S. companies, assessed for environmental, social, and corporate governance

factors. “We are honored to be recognized by Barron’s for the second year,” said Georges Gravanis, president, Label and Graphic Materials. “Sustainability is at the center of everything we do, and our employees are addressing the challenge from every angle.

This honor is a testament to their passion and commitment.” Barron’s, a U.S-based publication covering the financial and investment industries, developed the list last year in collaboration with Calvert Research and Management. The organization looked at the 1,000 largest publicly held companies with headquarters in the United States. The naming committee looked at 300 sustainability performance indicators. Among them were business ethics and product safety, greenhouse gas emissions and human rights, workplace diversity, and labor relations. “We continue to make solid progress toward our 2025 sustainability goals, with increased urgency to address plastic recyclability and industry waste, while staying very close to our industry partners and our communities,” said Gravanis.

EPA’s Manassah Offers a Strong Impetus to Local Publishing: Emirati Publishers Emirates Publishers Association (EPA), has worked tirelessly to nurture the local publishing sector, paying special attention to boosting their local and international presence. Their latest initiative ‘Manassah’ in partnership with Tilal Properties, is a showcasing platform, which aims to facilitate the EPA membership’s representation in the UAE and beyond by way of offering their titles with unique visibility at important book fairs. Publishers in turn, have voiced their appreciation of EPA and its continuous efforts to nurture and support the publishing sector. They also highlighted the importance of the ‘Manassah’ platform in assisting local/Emirati publishers reach international markets. Dr.Rashid Al Mazroui, an Emirati who founded Dar Al Turath Al Shaabi (Home of Islamic Heritage) in 2017, focuses on Emirati, GCC and Arab heritage through its titles. Manassah came to life as a re-

sponse to an exponential growth in the local publishing sector that was represented by a massive influx of entrepreneurs into the industry. Children’s literature writer Nour Arab launched her publishing business at Sharjah Publishing City in 2018. While high production costs, severely limited the number of titles produced, additional costs like transport and accommodation during the International Book Fairs, further hindered participation. Thus, the EPA felt the need to

promote its members, especially startups, by providing them with exposure and networking opportunities, so that they could grow their businesses. Coinciding with the launch of Manassah, EPA in partnership with the National Media Council (NMC) has also launched an integrated information and services centre for publishers at EPA’s premises – the One Stop Shop. This new feature will allow publishers easy access to avail NMC’s print permissions, print licenses and other facilities.

Xante' Selects CyanX as UK Dealer for Digital Solutions

ing opportunity for CyanX to enter the growing digital market in the UK,” remarked Richard Mawson, Managing Director of CyanX.

“All of the CyanX team is looking forward to working closely with the Xante' team in the US and Holland.”

ME‌Printer March 2019

Xante' has announced that it has selected CyanX as its dealer in the United Kingdom. “I am extremely excited to have CyanX as part of the Xante' team. They will bring a wealth of knowledge and support to their customer base in the digital print production and wide format marketplace. They are well respected in the UK and we are thrilled to have them as the face of Xante',” said Mark Priede, Vice President of Worldwide Sales and Marketing at Xante'. CyanX will represent the Xante' En/Press Multimedia Digital Press, Excelagraphix 4800, X-32 Industrial Production UV Printer and their consumables to printing establishments of all sizes and will be certified to provide parts and service as well. “This is a very excit-


News International

Massivit 3D Printed 1:1 Concept Car Signals the Future of Concept Prototyping

ME‌Printer March 2019

Massivit 3D Printing Technologies, the leading provider of large format 3D printing solutions, has announced the advent of a disruptive and cost-saving new manufacturing method for concept prototyping exemplified by a full-scale 3D printed concept car unveiled this month at the FAI Exhibition in Paris. Massivit 3D large format digital printing solutions now bring to market significant benefits in concept prototyping across the automotive, consumer goods, consumer electronics and other industries by facilitating 1:1 scale


concept prototypes that can be produced at unprecedented speed compared to traditional manufacturing technology, as well as saving on manufacturing costs and enabling complete design confidentiality. 3D printing, otherwise known as additive manufacturing, eliminates the need for tooling and enables rapid and cost-effective fabrication of complex geometric designs. There is also no need for multiple set ups as a given part can be produced in one, single, continuous manufacturing process. Preparation and set-up time for

digital 3D printing is extremely quick and simple and the manufacturing process is fully automated. Unlike CNC production –which requires frequent, manual repositioning –3D printing eradicates the need for manual operator interaction. Featured at this month’s FAI Exhibition, the David Bowie tribute concept car was produced by large format 3D printing specialists,Marie 3D, in just two months and was designed by renowned car designer, Takumi Yamamoto. The car showcases to the automobile industry what is possible when precise and curated technological evolution is combined with an unfettered imagination. Amir Veresh, VP Business Development and Marketing at Massivit 3D, explained: “3D printing delivers significant savings in time and cost compared to traditional and labor-intensive production techniques such as full-size clay modeling and CNC routing. We’re thrilled to be partnering on this prestigious and creative project that enables us to expose the true added value of 3D printing for the concept design arena.”

The Innovation Alliance: The Unique Project to be Back in Fiera Milano in 2021

ate at the same time technologies that can be applied in different contexts, thus developing cross fertilization of skills and taking advantage of virtuous contaminations. An offer that will bring together the best of machines for the manufacturing industry, different applications ranging from the engineering of rubber and plastic to food processing technologies, from food and non-food packaging to custom graphic printing, right down to product handling and warehousing. These machines manage different phases of the industrial production process, sharing a high level of innovation and large investments in research and development, especially considering of the great changes that are involving each

segment. Smart manufacturing, advanced automation, robotics, artificial intelligence, industry 4.0 are literally transforming the industrial world, requesting innovative systems and processes, and also a specific training to enhance and strengthen the professional skills. The second edition of Print4All, from 4 – 7 May 2021, will confirm its innovative formula, designed to bring together in a single event the entire industry community – printers, but also brand owners and creatives. The journey towards an even richer, more comprehensive event begins, with the promoting Italian associations, ACIMGA and ARGI, already active, in synergy with the Alliance’s other events.

ME‌Printer March 2019

After the important results recorded in its debut in 2018 – 150,110 attendees from the various sectors of the manufacturing industry, 27% foreigners – The Innovation Alliance announces the dates of the next edition, at Fiera Milano from Tuesday 4 May to Friday 7 May 2021. This confirms a supply chain logic and the simultaneous holding of five events focused on instrumental mechanics (PLAST, IPACK-IMA, MEAT-TECH, Print4All and INTRALOGISTICA ITALIA). The figures aimed for the next edition are significant: 5 exhibitions on 17 pavilions, practically the entire exhibition area of the Fiera Milano district, to propose an ideal industrial chain. A formula designed for a professional visitor, who will be able to evalu-



drupa 2020

ME‌Printer March 2019

Generates Positive Stimuli


drupa will provide decisive stimuli to the global print technology industry from 16 to 26 June 2020. Messe Düsseldorf is experiencing a strong demand for exhibition space. Shortly after the official registration deadline, 96 percent of the planned 160,000 square meter space is already booked. Companies from more than 40 countries have already confirmed their participation, including the large global players as well as many smaller companies and promising start-ups. A current list of exhibitors is available on www. Werner Matthias Dornscheidt, President and CEO of Messe Düsseldorf, is pleased about the positive booking status. "The companies in the print industry know that every four years they find the perfect platform to highlight innovation. They count on the world's leading trade fair to launch new products and engage with clients and prospects effectively. We already see that key players will display their products in identical or even larger areas. The entire drupa team is already looking for the world’s product premieres to come,” added Dornscheidt. drupa 2020 will again occupy the

entire Düsseldorf Exhibition Center. The offer profile ensures clear structures and encompasses the following product groups: 1. Prepress / Print 2. Premedia / Multichannel 3. Post press / Converting / Packaging 4. Future Technologies 5. Materials 6. Equipment / Services / Infrastructure Sabine Geldermann, Director drupa and Global Head Print Technologies of Messe Düsseldorf, is convinced that the trade fair will demonstrate the dynamism and innovative capabilities of the entire print industry. "drupa stands for cutting-edge technologies and solutions that reach target groups in a wide range of markets. It has become very clear that the fascination of print products increases with the constant development of technical possibilities. Print conquers new dimensions with haptic elements, innovative materials and embellishments opening a bright new world of customer experiences. In addition, future and cross-sectional technologies and in particular global megatrends

have a major influence on our industry: applications for organic and printed electronics, nanotechnology and all further developments resulting from ‘industry 4.0‘ which will intervene in a large number of processes. In 2020, in addition to printing and converting processes, the focus will be on package printing, industrial and functional printing as well as additive manufacturing. Especially the growth potential of inkjet and expansion into new areas drives fast changing innovation. The drupa hotspots touchpoint packaging, Touchpoint 3D fab + print, dna - drupa next age and drupa cube will provide forums for knowledge transfer and dialogue that reflect the innovative spirit of the industry,” added Geldermann.

touchpoint packaging

touchpoint packaging covers the entire spectrum of packaging production, from design to new materials, from printing to converting, from amazing embellishments to security and track & trace features. The special forum, which received its muchacclaimed premiere at drupa 2016, will be realised in cooperation with the European Packaging Design Association (epda), Europe's leading association of brand and packaging designers. A steering committee composed of well-known exhibitors such as Agfa, BOBST, Esko, Heidelberg, HP, Kurz and Siegwerk, as well as international brand owners Danone and Nestlé will contribute to a rich visitor experience. Touchpoint packaging is built on the global megatrends changing our lives and impacting packaging production. The drupa touchpoint packaging experience area will showcase multiple packaging applications in a tangible

way providing inspiration for brand owners, designers and converters. It will be a drupa 2020 ‘must see’ with guided tours, short lectures, panels and tangible samples.

touchpoint fab + print


The enormous potential of additive manufacturing will be an outstanding topic at drupa 2020. The touchpoint 3D fab + print in Hall 7A will complement the exhibitors' offerings and reflect the entire spectrum of 3D technologies. State-Of-The-Art innovations and Best-PracticeCases will be presented. The special show will be a meeting place with visionary opportunities for 3D printing. Visitors will be able to engage and be inspired by the tremendous economic potential of additive manufacturing.

dna - drupa next age

dna stands for drupa next age. The special show is dedicated to the long-term future topics of the industry and stimulates

productive exchanges between global players and start-ups aiming at innovation in a fast changing world. The special show builds on the start-up area of the previous drupa innovation park (dip!) and is embedded in a new hall concept. Innovators from the start-up scene have the opportunity to present new product ideas, services and new approaches addressing future technologies to facilitate communication around print.

drupa cube

drupa cube, the conference and event programme for drupa 2020, will focus on the innovative power of print and the exciting potential of diverse print applications in a wide variety of industries and areas of life. This involves new technologies such as printed electronics and creative multichannel applications or the use of digital printing techniques in conventional sectors like packaging or in in a myriad of vertical markets. At the same time, the drupa cube’s interdisciplinary approach bridges

the gap between creative agencies, marketers and brand owners across numerous markets. The design of the programme and its implementation on site are the responsibility of the British based brand agency FreemanXP. drupa 2020 takes place throughout all halls of the Messe Düsseldorf fairgrounds. It is open from Tuesday, 16 June to Friday, 26 June 2020, every day from 10 am to 6 pm, Saturdays and Sundays from 10 am to 5 pm.

Taking Packaging to the Next Level at drupa 2020 Over the 11 days of drupa visitors will be able to listen to keynotes, attend roundtables, engage with specialists and literally touch the newest and most innovative packaging solutions that enable brand owners, packaging designers and packaging converters to meet the requirements of the next decade. To extend the already broad range of perspectives that feed into touchpoint packaging, we are pleased to announce the new advanced partners joining the drupa touchpoint packaging initiative: BST ELTROMAT, CLOUDLAB, DALIM, EFI, KODAK, KOENIG & BAUER. KONICA MINOLTA, SAUERESSIG, WERK II and MERCK. Furthermore, drupa has formalised an agreement with NABA, International Academy of Art, Design and Fashion. A handpicked group of their talented international students will add their insights and creativity to the steering committee member-driven projects plus present their own ideas and design concepts for tomorrow’s packaging. Patrizia Moschella, course leader of Graphic Design and Art Direction BA at NABA, is convinced that her students’ involvement is a win-win situation from several viewpoints: “It is certainly a great opportunity for the students to both network within the industry as well as to bring in their own fresh, engaging and research-based ideas for new packaging solutions,” concluded Moschella.

ME‌Printer March 2019

Whether it is for food, beverages, healthcare, business or home, the motto is to transform packaging. Changing demographics, more pressure to better serve the environment and accelerations in technical innovation are all shaping a new future for packaging production. Touchpoint packaging initiative’s main goal is to display how innovative printing technologies contribute to the future of packaging. In this fast-changing world, drupa touchpoint packaging will deliver an inspiring and amazing experience to all visitors. During the latest steering committee meeting in December 2018, its members AGFA, BOBST, DANONE, ESKO, HEIDELBERG, HP, KURZ, NESTLÉ, SIEGWERK and EPDA (European Packaging Design Association) defined more than 20 projects that will touch upon key issues such as customisation and personalisation, digitalisation, security and authentication. The aim is to present concepts and the latest knowledge about new packaging production, finishing technologies and substrates - culminating in prototypes that meet the demands and needs of both future consumers as well as brand owners. In addition, the visitor experience will combine physical and non-physical packaging elements via augmented reality, virtual reality and digital workflows.


Heidelberg Interview

Diversification is the Need of the Hour ME Printer speaks to Roger Nicodeme, the General Manager of Heidelberg Gulf Est. about the trends in the regional market and how the printing and packaging industry is evolving with the changes in the market.

ME‌Printer March 2019

Roger Nicodeme General Manager of Heidelberg Gulf Est


What sort of trends do you see on the regional printing and packaaging market? There are lots of challenges in the traditional commercial printing space. This is because the market for magazines and printed materials is shrinking year on year in both the offset and digital space and that is creating lots of challenges for presses that have invested heavily in these equipments. The digital market is also down and hence presses are not able to achieve the same volumes month on month. Packaging on the other hand is doing pretty well and we see many customers buying more machines for packaging. We also see lots of traction for offset and packaging. We recently saw closure of almost 12 big commercial presses in the region and things will continue to be slow for the commercial print sector. What needs to change in order for the market to improve? Many print jobs are being printed here and being exported to other markets, especially to the African market. All these require bigger and more sophisticated machines, which we are supplying on the market. Presses need to identify the needs of the markets and plan out their investments in line with the current trend. Some commercial printers are diversifying into other areas, especially into the packaging space. However, it is not easy to diversify, because you need specialisation in packaging. So what has worked for Heidelberg in recent years? First of all, our success can be attributed to our consultancy services. We provide high level

of consultancy for new comers and existing presses, who want to deliver products which were not available in the market. I am talking about our IML label machines, the ICS Inline Converting Systems, and other specialized products. The folding carton business is something we see a lot of traction in. In this market, companies usually start with a big roll and end up with an embellished product with embossing, die cutting and so on. Another thing we never forget is our top notch services. We provide both financial and technical services. As an analogy, I always talk about the tripod between sales, service and finance. Tell us about the tripod analogy. Sales is consulting in our business. We need to give the right solutions to our customers and we can only provide the right solution, once we know what our customer’s customers would like to achieve. If the customer wants embellished boxes, then we need to offer those solutons. Next comes finance. When you are talking about finance requirements to the tune of 2 to 3 million euros, you need to get it through banks or other local channels. However, it is not easy to get finance in our industry these days. That’s why our role is very important - we give guarantees to financial institutions. We give guarantee that our machines will perform and that our customer is trustworthy. The third leg of the tripod is technical services. We are always investing in providing better technical and customer support. To do that though, you need to keep on investing in your people. You need to bring new people and continue training existing people. We recently introduced some-

thing called HI Pack. It gives lots of flexibility for customers - such as free hours of support on contract, discount on spare parts, and so on. It helps the customer to maintain and keep their machine running at the optimum level. Through these initiatives we gain customer loyalty. On top of this tripod sits our software ecosystem called PRINECT, which is unique and offers lots of value add and flexibility to our customers. So, where is 2019 headed towards? The year 2019 is definitely heading towards packaging and more sophisticated machines. In the packaging sector, we no longer see five or four colour machines. Most new machines are now 6 and 7 colour, coated and double coated machines. These machines also come packed with technologies such as UV, LEUV, LEDUV, and so on. Digital will also be improving slightly. However, flexo is something that is doing very well on the market and it will continue to to do better, because it is part of the packaging industry. What is Heidelberg’s plans for 2019 in terms of products and solutions? We are offering full solutions for the commercial and packaging sector. We also see growth in diecutters, folders, and gluers. In fact, our market share is much bigger this year in this segment and I am sure it will continue to grow. We are targeting for a bigger growth in the coming months. We are also pushing our branches in the region and putting more efforts in markets such as Bahrain, Oman, Qatar, and Iraq. Of course in UAE and KSA markets, we see good efforts and things are moving in the right direction.

Konica Minolta - AR in Print

Augmented Reality

Makes Print Interactive ME Printer speaks to Christian Kiesewetter, the Head of Operations and Project Delivery Business Innovation Centre at Konica Minolta Business Solutions Europe, about the opportunities Augmented Reality brings along for the print industry AR makes print interactive. In such a scenario what are the opportunities for those that choose to invest in such a technology? AR is about showing information in the context of a physical object – so all we are talking about is bridging the on- and offline world and meeting the needs of today’s customers. For advertising sales, AR opens a whole new market for advertisers to get their brand to the consumer in a new way. Thinking along the lines of recipes and ‘how-to’s’ AR removes many steps from the process. Thinking about training environments, people can consume training content in new ways i.e. see videos, interact with quizzes, and so on. What is the use and purpose of AR in the printing and packaging sector? Print has always limitations - with high quality print you are able to get attention of people but the content is always "static" and typically space is limited. AR can help in making print interactive with linking digital content with a real world object, you can make it interactive and open a two-sided communication channel and you are not restricted by the size of a

label or the number of pages of a printed product. With AR, companies have the opportunity of offering information, loyalty programs, sweepstakes, vouchers, and so on, without involving retailers as this is linked to the context of the product itself. How can companies create a competitive advantage and bringing in new revenue using AR? Although AR itself is not really new it still is and “feels” fairly young and fresh and has the wow factor to attract new and existing users and when the AR content provides the right value it will further attract repeat usage. AR offers new opportunities for print houses to add new revenue streams. Without the necessity of becoming a digital agency they are now able in offering additional services which are directly linked to their core business. How can companies get equipped in order to fulfill those specialty print jobs using AR? Mastering the technology itself can be done in a few hours – but to be really successful it needs more: AR needs to be in thought process when creating a specialty

print job and not an afterthought. All of this is no rocket science but it needs some creativity and the willingness to try out things. The content itself can be changed and adopted without the need of doing reprints or anything similar – so the investment is really small. But there needs to be an understanding of how the final printed product (no matter if it is a book, a brochure or a label) is used how the consumers of these products are using it and what they expect to do.

ME‌Printer March 2019

Does your company offer products that cater to the AR segment? Konica Minolta has launched end of 2018 it's AR product genARate which is – for the first time – covering the needs of the print and packaging industry to make use of AR. Since decades we are trusted partner in the field of offering print services and now we are using this expertise we have gained to offer a one-stop-solution for AR. You don’t need to be a programmer or a designer to be able to create AR content. You don’t need to set-up up any IT infrastructure – all you need is a web browser and the willingness to expand your business.


EFI Event

ME‌Printer March 2019

Teen Fashion Designer Ariel Swedroe Speaks at EFI Connect 2019


Electronics For Imaging has reported that teen fashion designer Ariel Swedroe was featured in a special “Future of Print” keynote session at the EFI Connect conference in Las Vegas, which was held from January 22 to 25, 2019. Swedroe’s Jan. 24th session at EFI Connect also featured a fashion show with some of Ariel’s creations, along with samples showing how up-and-coming designers innovate using leading-edge, streamlined digital production technologies like EFI Reggiani textile inkjet printers. At seven years old, Swedroe knew she had a passion for fashion. Swedroe enjoyed making dresses for her dolls, and when she saw a flyer about classes at Design Lab Miami, her mother signed her up. These classes gave her more skills to explore her interest. Swedroe has been surrounded by art, architecture and fashion. Her grandfather is architect and collage artist Robert Swedroe, who emerged upon the art scene in 1963 and has been going strong ever since. Young Ariel has passed countless hours in his studio, absorbing lessons on composition and color, and “developing an appreciation for beautiful things,” she says. Swedroe got the idea to print her grandfather’s

colorful and intricate collage designs onto fabric. She thought they would be beautiful prints for apparel, and she also loved the idea of extending his creative work in an entirely new direction. That idea was really the spark that led to her own business, Swedroe by Ariel.

Technology to make designing faster and easier “I am thrilled to be attending EFI Connect,” Swedroe said. “Even though I have been involved in fashion design for some time, I still have a great deal to learn. Attending EFI Connect will allow me to learn about the latest trends in digital textile printing and the software tools that make designing faster and easier, helping to unleash even more creativity. And I’m looking forward to sharing my story – and my thoughts about what I learn at the conference – with the Connect audience.” “Not only are we dedicated to advancing the analogto-digital transformation in textiles and apparel with our suite of textile-related solutions, but we are delighted to be able to shine a light on the great

work that is being done by Gen Z-ers, such as Ariel, to transform this important market, building profitable businesses based on digital technologies,” said Frank Mallozzi, chief revenue officer, EFI. Connect 2019 brought print professionals from across the globe to Las Vegas for in-depth, informative training and education on key printing and

packaging management and technology challenges. The conference is an ideal venue for open dialogue and idea exchange, giving customers a valuable opportunity to participate in educational sessions, receive hands-on experience, discuss industry trends, network with peers, voice their opinions, and learn from others.

EFI Fiery and Landa S10 Press First to Receive New New FOGRA VPS Certification FOGRA VPS Certification with EFI. While certification based on a single print has been the standard for some time, we believe this new certification, which tests print run stability, is an important validation of the Landa S10 print quality. Our customers can be reassured of consistent quality at Landa digital print speeds.” “By meeting new validation requirements like the FograCert Validation Printing System certification, EFI and Landa are working to ensure that printing companies’ customers can have greater confidence in the print they buy, which ultimately helps create more opportunities for growth in high-volume digital printing,” said John Henze, vice president, Sales and Marketing, EFI Fiery. ISO 12647-8 originally specified criteria and tolerances for the certification of Validation Printing Systems, as well as for Validation Print Creation in the field. The certification now covers combination printing systems that include a printing system, driving software, color management software, substrate, and a simulated printing condition that more accurately represents today’s print production process.

ME‌Printer March 2019

Electronics For Imaging has announced that its EFI Fiery digital front end technology and the Landa S10 Nanographic Printing Press combined to be the first to receive Fogra’s new expanded FograCert Validation Printing System certification. EFI announced the new FograCert achievement at its annual users conference, EFI Connect, in Las Vegas. “This new ‘combi-certification’ extends the established FograCert VPS testing regime beyond single print validation to an evaluation of print run stability stipulated by PSD, ProcessStandard Digital (ISO/ TS 15311),” said Andreas Kraushaar of Fogra. “We were pleased to work with both Landa and EFI in conducting this first-of- its-kind certification of ISO compliant Validation Prints for Landa’s S10 press and the press’s EFI Fiery digital front end. Congratulations to both EFI and Landa for achievement of these Fogra seals.” “The Fogra seal is an important validation of the quality of our Landa S10 Nanographic Printing Press,” said Landa Digital Printing VP of Product Strategy Gilad Tzori. “It also validates our choice of partnering


GPP Preview

Xerox Iridesse to Make Gulf Print & Pack Debut

At the Xerox stand, you can expect to see industry-leading digital press, inkjet products, integrate end-to-end solutions and business-boosting applications. This is also the very first time Xerox Iridesse Production Press will be seen at Gulf Print & Pack. “This is the world’s first digital press that can print up to 6 colours (metallic gold, silver, white and clear in addition to CMYK) in a

single pass with spot on registration, allowing print providers an immediate competitive edge in the growing digital print enhancement market,” said Xerox. Digital printing enhancements, such as coatings, metallics, white inks, spot colours and gamut extenders, are some of print’s best opportunities today. Print volumes for this kind of enhancement, which goes beyond just CMYK, are

projected to grow at a staggering 27 percent annual compound rate through 2020, while delivering margins ranging as high as 50 to 400 percent. The Iridesse includes a full width array (FWA) and an automated colour quality suite of software (ACQS) to enable colour accuracy and consistency with minimum operator intervention. It is an ideal solution for cost-effective short runs, personalisation and quick turnaround time in today’s demanding print environments. With print a print speed of 120 ppm on all rated stocks as heavy as 400gsm including mixed media and a range of inline finishing options, it can handle the most complex print jobs. Xerox will be demonstrating various machines and different solutions available to their customers, including InkJet, XM Pie, EFI and much more.

The Label Sector Continues to be a Growing Market

ME‌Printer March 2019

Nayyar Ansari, the Business Development Manager for Production Print at Konica Minolta, speaks about why they decided to take part in the Innovation Trail at this year’s Gulf Print & Pack 2019 and what they will be demonstrating on their stand (2G10).


Can you just tell us a bit about your company’s presence in the UAE/Middle East? Konica Minolta Business Technologies started its operation as a sales office in 2005 and in 2012 we became a subsidiary of Konica Minolta Inc. now known as Konica Minolta Business Solutions Middle East. We are located in the Free Zone in Jebel Ali and work with key partners across the Middle East region and Pakistan. Konica Minolta has one of the widest product portfolios in the commercial printing marketplace and we are justifiably proud of our long heritage in inkjet as well as toner systems. We have had substantial growth in commercial printing, a market we entered only

a few years ago in this region and we are already a leader in mid- and low volume production markets; all these products come under the AccurioPress branding. Why did your company decide to participate in the Innovation Trail at Gulf Print & Pack 2019? Printers today require new ideas and business tools to help them capture the new markets that are emerging, they need to grasp every opportunity to grow their business and profitability. Konica Minolta has always been known as an innovator who continuously looks for new ways to help customers evolve and add value through creative solutions. On the booth we will be able to demonstrate to a larger audience

our latest technology and future ideas. It’s very important to have open dialogue with customers at every level, and we believe that by taking part in the Innovation Trail it will expand our communication channels even further and stimulate interesting conversation and debate. We want to talk to as many people as possible in the few days we are exhibiting at Gulf Print & Pack 2019 and this seemed the best way to connect. Can you talk us through the innovations you will be showcasing in your live demonstrations at the show? The JETVARNISH 3DS is a unique technology that takes printing

to the next level by adding more value to printed documents, featuring increased output for flat spot UV jobs and elegant 3D raised effects. It is designed and manufactured by MGI with Konica Minolta to help printers expand their services. The MGI’s JETVARNISH 3DS has the ability to convert a regular printed output into high-margin spot UV printed sheets, or even higher margin 3D embossed jobs with up to 100 microns of varnish. MGI’s JETVARNISH 3DS offers users the flexibility for two powerful and highly sought - after digital finishing capabilities that include the traditional flat spot UV coating and the 3D digital effects. The machine, with digitally foil and emboss capabilities, can take inputs from the digital machines and offset as well. What do you feel are the key trends in the region and how will your innovations help move the industry forward? The label sector continues to be a growing market and was forecast by Smithers Pira to be worth a total of $36.98 billion in 2017. This same

source also predicts that growth will continue at an average rate of 4.1% per year up to 2022, making labels a $45.22 billion market by then. Together the two digital printing techniques of electrophotography and inkjet accounted for 28% of label production by value globally in 2017, although this equated to just 11% of the volume of labels produced, illustrating that the inherent nature of digital print brings distinct advantages for addedvalue label printing. Our own

Konica Minolta AccurioLabel 190 press was originally designed to address exactly these needs for small to medium sized label converters. We are seeing the AL 190 becoming a viable solution for larger and larger label converters looking for a press to complement their high-end digital printing systems. What are you hoping visitors to your stand will learn? That we are an innovative company who continues to push the boundaries and technology.

BOBST to Focus on Leading Innovation

The above solutions have been a perfect fit for converters who are seeking to automate production and assure quality and ultimately increase profit. Information on all these products,

alongside a wide portfolio of services will be also presented on the BOBST stand (2J14) to show customers how they can keep their equipment at extraordinary levels of performance and quality.

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Gulf Print & Pack 2019 will see BOBST (Africa and Middle East) highlight its leading technologies, including, but not limited to, the following: Die-cutters with blanking - NOVACUT 106 ER and EXPERTCUT 106 PER - which are recognized as heavyweights in the industry, delivering leading quality and performance. Moreover, the new inline sampling device ensures an automated intake of sheets for quality inspection without stopping the production. Folder-gluer EXPERTFOLD 50-110 with focus on the inline quality control system ACCUCHECK 2, which delivers zero-defect packaging. Another highlight will be the patented device SPEEDWAVE 2, which offers unmatched productivity for crashlock bottom jobs.


GPP Preview

Sona Commercial to Launch Premium Paper Range Sona Commercial will be showcasing an innovative range of speciality grade fine papers on their stand (1D13) at Gulf Print & Pack 2019. This includes the premium range by Gruppo Cordenons SpA, Hansol Paper and the Lenzing Papier 100% recycled fine paper range. Sona will also be launching fine grade Neenah Inc. paper to the MENA region, and stand visitors will be able to see samples of

their products on display. Headquartered in the USA, Neenah Inc’s focus is on recycled and alternative fibre products, and

reducing its own environmental footprint. Sona Commercial is a distributor of speciality grade fine papers in the MENA region and Asia. Sourced from the best paper mills from across the globe, Sona's portfolio of products includes metallic, texture, 100% recycled, whites, colour, and are ideally suited for graphic designers, printers, start-ups and art houses.

Chemline to Display Varnishes and Glue Range Chemline India Ltd will be exhibiting UV varnishes (full and spot UV), water based varnishes and animal jelly glues for hard case/rigid box application for Kolbus/Harouf/Megabound type machines, at Gulf Print & Pack 2019. Dry lamination adhesives are finely tuned for machines like Wen Chyuan, Yii Lee , BilHoefer, Paper Plast and other gravure coating machines for lamination of films like PET, PVC, BOPP or alu foil to paper/duplex board. Their stand will feature: • PU based solventless single component adhesive for lamination of film/Al foil with paper/ board on Steinemann machines • Wet lamination adhesive for lamination of PET/BOPP/PVC films with paper or board • Hotmelt adhesives and cold

glues for carton side/flap sealing and shell pasting • Heat seal varnishes (solvent and water based) for blister packaging • Water based glues for corrugation • Hot melt for carton and case sealing, ice cream and frozen foods, for label stock and hygiene • Hot melts for soap/chewing gum wrapper coating • Wax coating for making WADs, for straw bonding on Tetra Pack • PU solvent free mono component adhesive for film to paper and board lamination • PU solvent free bi component adhesive for film to film lamination • PU solvent based lamination adhesives for film to film lamination • Water based lamination adhe-

sives for films/alu foil to paper and board lamination • Ice water resistant labeling adhesives for breweries • Cold labeling adhesives for HDPE and glass bottles • Hot melt adhesives for pet bottle labeling • Hot melt carton closing adhesive • BOPP tape Chemline India Ltd is focusing on the manufacture of printed labels, both wet glue and self-ahesive based. In the field of wet glue labels, they will be based on metallized and coated papers to the requirements of the beer and liquor industry in India and overseas. For this purpose they have purchased a brand new state of the art narrow web printing machine.

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CreaseStream to Launch Creasing/Cutting Solution at Gulf Print & Pack 2019


Back for a fourth successive Gulf Print & Pack, CreaseStream Ltd will be launching their new CreaseStream 75 creasing/cutting solution at Gulf Print & Pack 2019. The new, manually fed CreaseStream 75 will allow users an opportunity to trim all 4 edges of a sheet whilst

adding in 2 creases so that hand folding can be carried out to complete the finish. This latest edition to the company’s successful CreaseStream range was developed in response to the growing number of digital print companies processing wide

format banner/poster work who might have limited options to complete the actual finishing. Many printers struggle to trim their posters using their in-house guillotines, and the CreaseStream 75 is a cost-effective solution to a widespread industry challenge.

Necessity Squared to Launch Heat Transfer Printing Solutions Necessity Squared FZ LLC will be launching several key brands in heat transfer printing solutions to the international audience on their stand (1C5) at Gulf Print & Pack 2019. Ghost Toner is a German brand that has introduced three unique product lines: Ghost White Toner, Ghost Sublime Toners and the Ghost Neon Toners. Ghost White Toner is best known for offering white toner cartridges for various office laser printers. By replacing the black toner cartridge with a Ghost White Toner, customers can transform their laser printer into a white toner printer. Sublimation printing technology was only available on inkjet printers, but now with Ghost Sublime Toner, customers can easily transform their laser printers into a sublimation

printer by replacing the standard CMYK toner cartridges with a set of Ghost Sublime Toner CMYK. Designs such as photos, vector graphics and logos, printed on plain copy paper can now easily be transferred to sublimation-friendly surfaces. No special software or transfer paper is required for sublimation printing with Ghost Sublime Toner. Ghost Neon Toner can be used as

spot colour in combination with regular cyan, magenta, yellow and black toner as well as with Ghost White or Ghost Fluo White Toner for printing on dark media. Neon prints look great under normal light and have a fluorescent glowin-the-dark effect under black light. Neon Toner can be used to create stunning stationery for bars, nightclubs, fashion events, menu cards, business cards, shows, venue tickets, security documents and other special occasions. Eray Aluminum Sublimation Plates is a Turkish brand that will also be launched at the show, with a wide variety of colours, ideal for many applications such as plaques, trophies, interior décor panel, badges and more.

Latest Innovations from Holweg Weber Manufacturer of high quality machines for the production of paper bags and sheets such as heat sealed bags, non-stop unwinders and square bottom bags, Holweg Weber, will be providing information about their latest innovations on their stand (2J20) at Gulf Print & Pack 2019. This includes: RS26 Servotech is the star machine of the flat and gusseted paper bag market. It is the most versatile and the most modular thanks to its many auxiliary equipment, such as standard or die-cut window bags, envelope bags with adhesive closure, and bags with die-cut handles. It pro-

duces up to 1000 bags/min. The 5XF Servotech is an innovative line for manufacturing square bottom bags of variable sizes. The machine is equipped with a new handles device and a new drum with an innovative bottom sealing system allowing quickly size changeovers and high speed production. The machine line includes a new quality control system (100 %) for the handles and the bottom of bags with final boxing. It produces up to 400 bags/min. The machines are available in mechanical or fully electronic versions with Servomotors. Infor-

mation will also be available on the company’s complementary equipment: flexographic printers up to 8 colors, waxing devices, die-cut windows and systems for closing bags.

ACC Gulf LLC to Showcase Range of Adhesive Products ACC Gulf LLC will be exhibiting a wide range of hot melt and water based adhesives at Gulf Print & Pack 2019. Brands they represent in the Gulf Region include

Beardow Adams, Paniker and Power Adhesives. They will also be showing the HPX Tape range of industrial tapes. The printing and packaging

market is a very important area for ACC Gulf’s range of products. Labeling, courier bags and carton manufacture are key application areas. 29

Products and Applications

The First BarberĂĄn Jetmaster Delivered in Germany

Company Brohl Wellpappe, based out of Mayen, will become the first company in Germany to

add a Barberan Jetmaster single pass high speed digital press to their existing print technologies.

Brohl Wellpappe, a family owned business with 4 production sites in western Germany and a long history in the industry, confirmed the purchase at the beginning of 2019. Manufacturer of high-quality packaging and displays using flexography, pre- and post-print, offset and litho laminating. The single pass Jetmaster of Barberan with 6 colors, an excellent print quality at a maximum speed of 80 m/min enables to print short, medium and long runs at competitive costs. Improving of time to market, adding big variety possibilities in design and variable data are going to be new tools for Brohl Wellpappe to offer to their customers.

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Meech Previews New Static Generators and Static Bar at ICE Europe 2019


Meech International (Hall A6 Stand 330) is giving an exclusive preview of its new Hyperion IonCharge 30 and IonCharge 50 static generators and Hyperion 929IPS v2 mid-range Pulsed DC Ionising Bar at ICE Europe 2019. These latest innovations from Meech, due to be officially launched in the second quarter of 2019, are accompanied by the company's industry 4.0 solution, SmartControl, and its wide range of web cleaning and static control equipment. "Meech is delighted to be exhibiting at ICE once again," says Ralph Simon, Area Manager at Meech. "The event provides us with the perfect platform to present our newest and most popular innovations to an international printing, converting and plastics audience." The Hyperion IonCharge 30 and IonCharge 50 are upgrades of Meech's 992V3 30kV and 50kV generators respectively. Both versatile and technologically advanced, IonCharge 30 is compact and simple to install, while IonCharge 50 is Meech's most powerful static generator. Combined with Meech's range of

static generator bars and pinning heads, these new generators are suitable for use within a range of applications that require temporary bonding of materials. "Via their advanced controls, these generators deliver excellent performance, reliable connectivity and ease of use," adds Simon. "They are compatible with existing PLC networks and their touch screen interfaces allow for the monitoring and alteration of their performance." Meech's new mid-range, Pulsed DC Ionising Bar, Hyperion 929IPS v2, possesses extremely powerful ionisation and provides 50% greater maximum working distance than the previous model. Versatile and simple to install, Meech's latest static bar has fully

adjustable voltage, frequency and balance, making it ideal for usage within a multitude of applications. Simons says: "The class leading Hyperion 929IPS v2 retains all the features of its predecessor, such as Meech's Ion Current Monitoring technology, which ensures performance is maintained and that local and remote alerts signal when the bar needs to be cleaned." Accompanying the new 929IPS v2 are current Hyperion static bars 924IPS, 929IPS and 971IPS, which are suited to short, medium and long range applications respectively. All of these bars can be controlled via Meech's latest Industry 4.0 solution, Hyperion SmartControl. SmartControl gives operators access to static bar performance information on a fixed or remote device and enables them to adjust the operating settings to achieve maximum productivity and maximum quality of output. Connected devices can be altered quickly and easily via remote monitoring and control through mobile devices, which allow operators to make alterations and adjustment to up to six static control devices.

Contiweb to Show New Print Solutions at ICE USA and INFOFLEX Contiweb will earmark ICE USA (Louisville, Kentucky – April 9-11) and INFOFLEX (New Orleans, Louisiana – May 6-7) to demonstrate how packaging print providers and converters can grow their businesses and obtain higher margins with its flagship Contiweb Thallo. Visitors to ICE USA (booth 1250) and INFOFLEX (booth 429) will learn how they can quickly and cost-effectively produce smaller jobs using the Contiweb Thallo. Using the web offset press with variable cut-off dimensions, packaging print providers can produce premium quality prints that ensure brand owners can stand-out from the crowd with attention-grabbing packaging. For those seeking to sharpen their competitive edge, the Contiweb Thallo is equipped with variable web tensions, enabling print providers to not only print on film, paper and cardboard but also foil. This opens the door to a wider array of applications including flexible packaging, wrap around packaging and shrink sleeves. With the ability to produce new plates in a matter of minutes, the Contiweb Thallo provides converters with the flexibility to quickly respond to market changes. This crucially enables accelerated time-

to-market and supports printers and converters in surpassing the expectations of brand owners. Attendees will also discover how they can uncover further print line efficiencies using Contiweb’s topof-the-range rewinders. Designed with uptime in mind, many of the rewinders are fully automatic at full press speed. This ensures perfectly rewound reels without interrupting production. Additionally, ICE USA visitors will discover how they can further unlock production proficiencies with the company’s advanced unwinders. Engineered as non-stop automatic changeover systems, users can quickly change the

web without disrupting the print line. This ensures that they can minimalize downtime, maximize throughput and crucially, expand profit margins. “ICE USA and INFOFLEX are the ideal backdrops to showcase how businesses can enhance their operations by securing greater production efficiencies and expanding their application offering,” says Chuck Irons, Vice President for The Americas at Contiweb. “Our advanced solutions are engineered to achieve this and so much more including ensuring high-quality accuracy and repeatability at every stage of the process.”

Nekoosa Now Offering Trans-Ad with Air Egress layers can be applied. “We are very excited to announce our Trans-Ad with air egress transit media is now approved with OUTFRONT Media, the leader in outdoor advertising, says Robert Rundle, Marketing Manager at Nekoosa. “This new partnership strengthens our distributors’ position in the market place and expands the Mojave brand into new markets. Trans-Ad paired with air egress technology provides installers a faster bubblefree installation, saving time and

money.” The new transit film can be purchased from a franchised Mojave distributor throughout the United States and Canada. Mojave Digital Media is Nekoosa’s portfolio of wide format media. In addition to Trans-Ad, the portfolio includes LumaPrint, Synaps OM, Wall Graphics, ChalkTalk, Ztac, ClingZ, Hi-Stat, Sign-Ad, Walk-On Graphics, Catapaque, Mojave One-Way Vision, Mojave Barrier Films, Mojave Overlaminates, and Mojave Mounting Films.

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Nekoosa expands its Mojave Digital Media auto and fleet transit portfolio to include Trans-Ad with a #90 air egress liner, available in 54”x50 yd, 60”x50 yd, and 62”x50 yd rolls. Durable Trans-Ad vinyls are designed for temporary fleet graphics applications on smooth, flat surfaces such as bus signs, automobiles, rail platform posters, and transportation signs. With a bright white point and excellent opacity, Trans-Ad covers previous graphics with ease – up to three


Products and Applications

Sappi’s Paperboard Packaging Products, Proto and Spectro Now Available

Sappi North America has announced that its Proto and Spectro paperboard products are available globally for commercial orders in all calipers.“It’s difficult to find products with high-quality print capabilities and consistency, but Sappi’s new line of products have helped grow our folding boxboard and high-end application services,” said Ron Moore, President, Cut-

ting Edge Paper Ltd. “We strive to provide our customers with the best products for their packaging needs, and Proto and Spectro are setting the new standard for the paperboard market.” Announced at the end of 2018, Proto and Spectro offer enhanced optics with high impact and lightweight feel. The products are produced at Sappi’s Somerset Mill in Maine,

which recently invested over $200 million to rebuild its Paper Machine 1 and woodyard. Proto C1S is a sturdy, single-ply SBS for everyday premium packaging applications. The folding carton board can be applied to cosmetics, health and beauty, confectionery, consumer electronics and other consumer packaging. This line can also be used for magazine and book covers, shopping bags, point of sale (POS) materials, direct mail and more to provide a superior surface and printability for a lasting impact. Spectro C1S is a single-ply SBS for high-quality packaging and graphic applications in the consumer and lifestyle markets, similar to Proto. Whether using UV, aqueous, or specialty coatings, hot foil stamping, embossing, special effects, or varnishes, this line brings a substantial feel at a lighter weight with enhanced optics for everyday products looking to stand out on the shelves.

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swissQprint: Roll to Roll Printer to Début Soon


The wraps will come off the first roll to roll printer from swissQprint at Fespa 2019. Visitors to the trade fair will also find plenty of application examples as well as thirdgeneration flatbed solutions from swissQprint. Messe München, Hall A5, Stand H30. Karibu will be celebrating its world première at Fespa 2019 in Munich. Karibu – the first roll to roll printer from swissQprint. Especially considering how its manufacturer has accumulated over 20 years of development experience in this field, the market can look forward to yet another Swiss precision tool. Karibu is expected to show off some unique features and capabilities: a roll handling system that makes the loading process fast, easy and dependable.

A function to let the operator check backlit prints immediately and continuously. A finely segmentable, revolutionary vacuum system. New, intuitive output software. And: swissQprint has announced an ink set tailored to the new roll to roll printer. Furthermore, swissQprint will once again demonstrate its flatbed competence in Munich with live

presentations and a broad assortment of application samples. Also at Stand H30 in Hall A5, the Nyala 3S high-performance printer will be demonstrating just how it combines quality printing with productivity. Nyala 3S is one of five models in the third-generation line-up of swissQprint flatbeds, a product line renowned for precision, durability and versatility.

Summa Releases GoProduce Software Summa nv has developed a new in-house software platform to support its product range: GoSuite. The first software module within this GoSuite platform is called GoProduce. The software is bound to facilitate the operator’s work on the F Series flatbed and secure optimum rentability at the customer, partner, and installer production sites. The GoProduce software is ready for immediate release and implementation worldwide. Flatbed cutters are the customer’s hardware of choice when they need to get to market fast. With this speed ever-increasing, the software needs to be up to par to make sure the hardware can keep a more than steady pace at the smallest error margin. With the F Series as the fastest growing series in the Summa range, Summa selected this series as the first one to be accompanied with software to match. Instead of optimizing or tailoring existing solutions, Summa opted to develop the new software platform entirely in-house. GoProduce offers the following functionalities: • Flexible and tailored import of files to ensure a smooth print and

cut workflow integration • Extensive material database which is able to automatically select the ideal tool and its settings based on the material • Integrated tutorials for direct support, also available on Youtube • Registration of square or round marks, supporting all RIPs and PDF formats & many more… • To secure an easy integration and implementation worldwide, the Summa development team made sure the software has: • A modern look and feel with an intuitive interface and easy navigation • Straightforward action sets?for fast automated production • Smart options for fast routing

and quick problem fixing • A tailorable and extensive material database • Workflows and functions defined and customizable to the customer’s needs The software was designed to be plug and play specifically, without any need for hardware installation. Users simply install the drivers, activate their subscription online and start operating. GoProduce for the F Series is intended to make life easier on the operator, by facilitating workflows via action sets. A quick implementation will secure immediate operability enabling any operator to maximize the potential of his F Series cutting and finishing systems.

Color-Logic Launched with Xerox Mexico at Expo Grafica

first showing of Color-Logic at a major show in Mexico, and the software was received with acclaim. The combination of the Xerox Iridesse press, Xerox silver and white dry inks on metallic substrates, and Color-Logic design tools showed the audi-

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Xerox Mexico included the ColorLogic Process Metallic Color System in their #BeBrilliant launch at Expo Grafica recently in Mexico City. Discussing the successful Expo Grafica event, Color-Logic Director of Sales and Marketing Mark Geeves said, "This was the

ence the many new applications now available in the Mexican market. The Xerox Iridesse press and Color-Logic design tools, together create product differentiation, higher margins, significant savings of time and materials, and dramatically reduced timeto-market. " Geeves continued, "At ColorLogic, we recognize that All Print Starts With Design. The Xerox Iridesse press opens up exciting new markets for Color-Logic, and we expect Xerox Mexico to be a great partner in educating and demonstrating how to bring value-added print to the Mexican market."


Opinion and Insight

ME‌Printer March 2019

MENA Packaging Industry Poised for Growth


Packaging sales across the Middle East and North Africa will be worth AED 268 billion this year, according to the most recent research published by Smithers Pira. The emergence of many e-commerce platforms in the Middle East, such as, is among several factors fuelling the growth of the packaging industry in the region, with the value of packaging used in e-commerce rising at 25% per year. The report entitled The Future of Global Packaging to 2020 also pointed to another significant growth driver being MENA’s continued exposure to international brands and brand packaging. Meanwhile, total packaging consumption overall (by value) across the region is growing by an average annual rate of 3.5%; increasing the region’s market share in a worldwide industry that is expanding at almost 3% year-on-year. “Local and international companies within the packaging industry are increasingly targeting the MENA region as sales volume and values continue to rise,” said Lisa Milburn, managing director of the upcoming Gulf Print & Pack 2019, the leading business networking and product showcase for the commercial print and package printing sector in the MENA region. “The region thus presents many opportunities for both international and locally-based brands, converters and materials suppliers

to innovate and grow revenues – and something we are seeing reflected in the explosion in overseas companies coming on board to this year’s Gulf Print & Pack,” Milburn added. Swiss company BOBST, one of the world’s leading supplier of equipment and services to packaging and label manufacturers, is one of a growing number of overseas companies keen to take advantage of the burgeoning opportunities the region presents for business growth. Moez Jebali, regional sales manager for BOBST Africa and Middle East, says that among the key trends they are tracking in the region are growing packaging requirements in the food and pharmaceuticals sectors, as well as personal care. “We also see value-added packaging solutions, quality inspections and combatting counterfeiting as some of the likely trends that will have an impact on the packaging industry in the region,,” Jebali added. Digitalisation and cost reductions in both package printing and commercial print are also driving strategic changes within the industry. “We have seen over the past four years that commercial printers are seeking to operate a more sleek and efficient business, enabling them to respond rapidly to customers’ demands for high quality, cost effective and creative

solutions whilst streamlining their workflow,” said Pauline Brooks, Marketing Development Manager, Konica Minolta Business Solutions Middle East. In addition, Brooks says, that in both labels and in packaging “brands increasingly want to add value through innovative decorative and tactile elements within the printed piece. In this regard, technology such as the digital embellishment systems of our strategic partner MGI is a ready-made opportunity for label converters to offer highly creative services and win new business.” For UK company UPEX, a longtime exhibitor at Gulf Print & Pack, digitalisation has had a huge impact on businesses and has prompted many companies to acquire equipment that will cater for “ever shorter runs; faster makereadies for presses and finishing equipment. The used machinery sector reflects these changes and dealers are now buying and selling not just within the region but literally around the globe,” said Mike Steele, director, UPEX Ltd, which will be hosting a used machinery area at this year’s show. Gulf Print & Pack 2019 will feature the latest technical innovations, products and solutions from local and international commercial print and package printing companies at the Dubai World Trade Centre from April 15 to 18, 2019.





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Opinion and Insight

When it Comes to Securing Customers, Experience is Everything Written by Lisa Graham, Channel Marketing Manager, Xerox they are having – can be one of the most important investment a business can make in today’s competitive climate. For channel partners, this goes a step further. Partners who are able to bring value to their customers by, say, cutting their costs, improve security, and work better, are partners who will keep those customers for the long haul.

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How many times have you heard that it is easier (and cheaper) to sell to an existing customer than to win a new one? When it comes to securing their customers, companies are increasingly recognizing that the experience they provide is equally as important as the quality of the products or services they offer. A superior customer experience helps a business stand out from the crowd, while businesses who fail to appreciate its role in customer loyalty can suffer.


Will They Stay or Will They Go? Customer experience is quickly becoming one of the primary factors that determines whether a customer will decide to keep doing business with you or take their dollars elsewhere. In fact, with factors like evolving technology, changing industry trends, and unpredictable economic shifts, customer experience can be considered one of the only durable competitive advantages; in other words, if your customer loves the way you do business, they’re far more likely to continue doing business with you

than to switch to the competition, regardless of offering. Since 2010, the number of companies competing primarily on customer service has grown by 53%, bringing it to an overwhelming majority – a whopping 89% of all businesses. But while 4 out of 5 companies believe they deliver a superior user experience, less than 1 in 10 customers agree. A disconnect like this means there is tremendous opportunity for channel partners to edge out competitors and gain more market share. What IS the Customer Experience? The customer experience is about more than just the way that you engage with your customers and potential customers. Everything from the way you market your business to your advertising campaign, your e-commerce options, and even the level at which you engage in social marketing, they all play a role in shaping the experience customers have with your business. Understanding how customers interpret and respond to those factors – the experience

How Social is Changing the Game? Although social marketing is a vital part of every business’ strategy today, it wasn’t that long ago that the only way a business could interact with its customers was through direct sales and customer support. Email changed the game slightly, but not with the same intensity. Social marketing brought about a complete transformation, one that requires businesses of all sizes to meet customers where they are at and communicate with them using the medium they prefer. Today’s customers reach out through Twitter, Facebook, WhatsApp, Instagram and more, and unlike email or the old days when calls had to be made during business hours, social marketing means customers expect to receive a response “on demand” regardless of the time of day or the channel they are using. Maintaining a positive customer experience means keeping up with that demand. For channel partners, it also means keeping up with the evolving demands of a changing workplace, one where customers are exploring new opportunities to change and grow, like working remotely, self-marketing, and more. With the right mix of responsive, agile marketing, and knowledge of how to apply your products and solutions to meet customers’ unique needs, you can provide an optimum experience that will help secure your customers and make it easier to win news ones.

Securing Your Credit Written by A Mahmood Bangara, the Chairman of Institute of Chartered Accountants of India (ICAI) Dubai Chapter in contravention of lending terms. We shall also look into economic cycle indicators and market realities of the business. From term loans to merchant cash advances to venture capital, you’ve got plenty of options to choose from. It can feel a bit overwhelming if you don’t know where to begin. There are two basic ways to finance a small business: debt and equity.


A loan or line of credit that provides you a set amount of money that has to be repaid within a period of time. Most loans are secured by assets, which means that the lender can take the assets away if you don’t pay. A loan can also be unsecured, with no specific asset securing the loan.


Selling a part of your business (known as selling an equity stake). In this case, you don’t usually have to pay back the investment because the new owner of the equity gets all benefits, voting rights, and cash flow associated with that equity stake. Regardless of the product name, all financing solutions consist of either debt, equity, or a hybrid combination of both. Keep in mind that there are no “good” or “bad” solutions. The best solution for you depends on your specific circumstances and requirements. Some of the more common financing options for small and new markets are:


Perhaps the easiest way to finance a business is to use your own money. In an ideal world, you should save money for a period of time and use this money to fund your business. This is probably the wisest, most conservative, and safest way to start a company. However, an obvious problem

with this type of financing is that you are limited by the amount of money you can save. Saving to start or operate a business is a great idea. However, we are against using retirement savings, home loans, insurance loans, and similar sources to finance risky business ventures.

Credit Cards

Credit Cards can be very helpful in extending your working capital and alleviating cash flow problems, especially if you use to them to pay suppliers. Be careful not to overextend yourself and remember that your credit score is affected by how you use the card.

Friends and Family

Asking friends and family to make an equity investment can be a good way to finance your company. Be sure to get the agreement in writing and have a lawyer draft it for you. Also, you should spend a lot of time educating your investors about the risks of your business. Lastly, you should consider reminding them to only invest money that they can afford to lose.

Lines of Credit

This is a great way to finance a business. Lines of credit are particularly helpful to handle cash flow shortages. However, getting this type of financing is difficult and is seldom an option for small companies with limited experience.

Purchase Order Funding

It only works if the transaction is for the resale of finished goods and if gross profit margins are 30% or higher. However, if your transaction qualifies, it’s a great tool to handle large transactions without giving up equity. Like factoring, qualifying for po funding is relatively simple.

ME‌Printer March 2019

A business plan serves as a road map. It defines your business, sets goals, and explains how you plan to meet these goals. On a personal level, it offers a cohesive vision and will help you oversee your business. On a financial level, it gives bankers a sense of what your business is and how you plan to make a profit. Being able to present your strategic business plan to your banker will help him or her gain a better sense of the business’s future stability. Aside from your business plan, submission of KYC documents are mandatory and business and personal profiles have to be acceptable. Business plan and discounted cash flow must be convincing. Know your current cash flow and expected revenue. Think about the ongoing costs, such as rent, utilities, payroll, equipment, and supplies. Securing a loan, in whichever form you seek out, can be meaningful and even lifesaving to your business. It’s not without risk though. Rates are high, banks are lending at reduced rates and increasingly risk-averse institutions are slowing or freezing a process that used to be completed over a quick review of the financials and a handshake. If your business is growing and your reserve accounts are overflowing, do your future self a favor by building a war chest with at least six months of operating capital. Otherwise, get your financial documents in order and begin building relationships with banks in your area. You never know when you’ll need that lifeline. Business financing is available to meet virtually any need that you may have. Borrowing for wrong reasons or exorbitant costs will be too detrimental. If any restrictions for use of credit lines for your business, be careful not landing


Opinion and Insight

ME‌Printer March 2019

Brand Owners and Converters Drive Packaging Recycling Growth


It is forecast that in 2023 the recycled content of paperboard, metal and glass will remain about the same as currently since these are already mature and saturated recycling industries. The overall percentage of recycled content in plastic packaging is bound to increase as retail chains and brands commit to including more recycled content in their packs. Furthermore, governments in a number of countries have set stringent targets for a higher recycled content to be incorporated into packaging over the five years to 2023, especially for plastics. According to Smithers Pira’s latest market report ‘The Future of Recycled Packaging Markets to 2023’, the values of the global recycled packaging materials used

for packaging was $136.5 billion in 2018. This is forecast to grow by 5.7% annually year-on-year during 2018–23 to $180.1 billion. This will see global recycled packaging materials consumption used for packaging amounted to rise from 188.7 million tonnes in 2018 and is forecast to grow at 4.7% year-on-year annually during the same period to reach 237.2 million tonnes. Major brand owners and large retail chains have announced sustainable packaging goals in response to growing public concern about the impact of waste packaging on the environment. These include measures to: • Eradicate difficult or unnecessary single-use plastic packaging • Improving designs to use less or

more sustainable materials
 • Making all plastic packaging reusable, recyclable or compostable • Ensuring that packaging contains recycled materials. The European Union has also initiated a series of legislative packages and regulations that support the drive for greater use of recycled materials in packaging. Consumers are increasingly aware of sustainability practices that focus on end-of-life recycling, waste management issues and beginning-of-life choices. To that end in response to growing consumer and regulatory concern, brand owners and converters are starting to pay more attention to packaging that is designed to assist recycling.


Trade shows

conferences & events March 2019 Paperworld Middle East Dubai, UAE 18 - 20 March, 2019 3P Plas Print Pack Lahore, Pakistan 22 - 24 March, 2019 PlastPrintPack Nigeria Lagos, Nigeria 26-28 March, 2019

April 2019 Sign & Digital UK Birmingham, UK 02 - 04 Apr 2019 Gulf Print and Pack 2019 Dubai, UAE 15-18 April, 2019 Printing & Packaging Expo (PT Pack) Pak Kret, Thailand 29 March - 1 April, 2019 Packaging Innovations (PI) Warsaw, Poland 02 - 03 April, 2019 Conference on Big Data, 3D Printing & AI Hoofddorp, France 08 - 09 April, 2019 China Packaging Container Expo (Packcon) Shanghai, China 08 - 10 April, 2019 Inkjet Summit Jacksonville, USA 08 - 10 April, 2019

Print China Dongguan, China 09 - 13 April, 2019


PrintFair Bengaluru, India 10 - 13 April, 2019

Print Fair

Graphics Canada Mississauga, Canada 11 - 13 April, 2019 3D Printing Materials Conference Geleen, Netherlands 16 April, 2019 Oman Plast Muscat, Oman 15 - 17 April, 2019 eTechShow China Shanghai, China 16 - 17 April, 2019 London Original Print Fair London, UK 25 - 28 April, 2019

May 2019 FTA 2019 Los Angeles, USA 5 - 8 May, 2019 Empack Dortmund, Germany 8 - 9 May, 2019

Eastern Coatings Show 2019 New Jersey, USA 13 - 15 May, 2019

Fespa Munich, Germany 14 - 17 May, 2019

June 2019 Andigrafica Bogota, Colombia 4 - 7 June, 2019

Zurich, Switzerland 10-11 April, 2019

Bangalore, India 10-13 April, 2019

Printech Moscow Moscow, Russia 18-21 June, 2019

FabCon 3.D Erfurt, Germany 25 - 27 June, 2019

Additive Manufacturing Europe Amsterdam, The Netherlands 26-28 June, 2019

July 2019 GFT Bangkok, Thailand 3 - 6 July, 2019 FuturePrint Sao Paulo, Brazil 10-13 July, 2019

Printpack + Sign Singapore 10-12 July, 2019

September 2019 Unique 4+1 Leipzig, Germany 7-9 September, 2019

Pack Print International 2019 Bangkok, Thailand 18 – 21 September, 2019

October 2019 Empack Stockholm Stockholm, Sweden 2-3 October, 2019

XFair Vienna, Austria 8-10 October, 2019

Empack Helsinki Helsinki, Finland 9-10 October, 2019

ME‌Printer March 2019

Printed Electronics Europe Berlin, Germany 10 - 11 April, 2019

mark your calendar book your tickets


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Job Jobs Vacancy

ME‌Printer March 2019

Graphic Designer – Indoor/Outdoor Printing, CNC / Laser Experienced Urgently Looking for a graphic designer Expert must be: * Creative & Energetic
 * Experienced in all the Editing Softwares & Tools to facilitate Indoor / Outdoor printing * Auto CAD – 3D Layout, Interior designing & so on * Interpersonal Skills – Conducting Meeting, Coordination &Support Operation skills of CNC router programs, Laser machines Contact


Business Development Manager - Consumer Labels - United Kingdom - The South Our client now seeks a Business Development Manager to drives sales within their Labels Division on the Branded Goods side in the UK. They have 3 UK sites to produce the work and will also be opening a facility in Europe which will broaden the scope of the role and involve some travel. The ideal candidate has worked within the Labels industry in the UK and should have a strong and proven business development background. Our client is looking to attract the very best within the market and will reward them with a great financial package. Contact

Digital printing machines Complete kit for digital printing office. 1. HP designjet z6100 - Indoor printing machine 2. Lamination machine 3. Ricoh Afficio MPC 2800 - A5, A4, A3 printing machine upto 300 gsm, + scanner. 4. Three types of paper cutting machines 4. Paper lamination machine A5, A4 & A3 5. ID card printing machine 6. Scanner - upto A3 size 7. T shirt printing heat transfer machine 8. Paper rolls for HP designjet z6100 Price is AED 22,500. Contact +971504590150 Commercial printing and copy machine Rowe- Made in Germany- Model 6000- 2016 Large Format Printer/Copy/Color Scan AO Size Done 16,300 Meters with FSMA ( Full service maintenance agreement) contract available. 2 Rolls Machine. Use for all all Auto Cad Engineering Drawings. For Export all spares is available with dealer. Price is AED 59,900. Contact +971508775623 Digital Printing Machine We are upgrading our digital printing center hence we are selling out our 6 year old Canon image press C6010 model large quantity digital printing machine. Any one interested can call us for further discussions. Price is AED 75,000. Contact +971557181245

Operations Manager - Digital Printing - Dubai Our client seeks an Operations Manager who will identify, develop, and progress opportunities for new business within the existing client base and with new clients. You will work closely with design and production teams and will be expected to provide the full range of brand related sales and business development functions. You will be an experienced Production Executive with relevant expertise and in depth knowledge of the signage industry. Experience in sales of building signs, vehicle graphics, banners, signs for windows, walls, doors and floors in the Dubai market is a requirement. Contact Business Development Manager - Silage/Protective Films (Europe) Our client is looking to grow their presence in Europe with the appointment of two additional Business Development & Sales Manager's in the region either in France, Benelux or Germany. The ideal candidates will have at least 10 years of selling and marketing experience in the European markets having the knowledge and expertise of industrial films, i.e. Silage / Stretch film / Protective films. Excellent technical and communication skills will be required to communicate with the production sites, relevant country offices across Europe and clients, especially for new projects, R&D project developments, quality issues and machine run problems etc. Contact

Stand No.


‫حماية االئتمان الخاص بك‬

‫كتب بواسطة محمود بانجارا‪ ،‬رئيس معهد المحاسبين القانونيين‬ ‫يف الهند (‪ ،)ICAI‬فرع ديب‬ ‫إن خطة العمل ش� � ��أنها شأن خريطة طريق‬ ‫م� � ��ا‪ ،‬بخط� � ��ة العمل تح� � ��دد عمل� � ��ك‪ ،‬وتضع‬ ‫األهداف‪ ،‬وتشرح كيف تخطط لتحقيق هذه‬ ‫األهداف‪ .‬على المس� � ��توى الشخصي‪ ،‬فهو‬ ‫يوفر رؤية متماسكة تس� � ��اعدك باإلشراف‬ ‫على عملك‪ .‬على المس� � ��توى المايل‪ ،‬يمنح‬ ‫إحساس� � ��ا عن ماهي� � ��ة عملك‬ ‫المصرفيي� � ��ن‬ ‫ً‬ ‫ً‬ ‫وكيف تخطط لتحقق ربحا عال‪.‬‬ ‫أن تك� � ��ون ق� � ��ادرا ً على تقدي� � ��م خطة عملك‬ ‫االس� � ��تراتيجية إىل المص� � ��رف الذي تتعامل‬ ‫مع� � ��ه سيس� � ��اعدك عل� � ��ى ش� � ��عور أفض� � ��ل‬ ‫باستقرار الش� � ��ركة يف المس� � ��تقبل‪ .‬بصرف‬ ‫النظ� � ��ر عن خطة عملك‪ ،‬ف� � ��إن تقديم وثائق‬ ‫‪ KYC‬إلزام� � ��ي ويج� � ��ب أن تك� � ��ون ملف� � ��ات‬ ‫التعري� � ��ف الش� � ��خصية والتجاري� � ��ة مقبولة‪،‬‬ ‫خطة العم� � ��ل والتدفق النق� � ��دي المخصوم‬ ‫يجب أن تكون مقنعة‪.‬‬ ‫معرف� � ��ة التدفق النقدي الح� � ��ايل واإليرادات‬ ‫المتوقعة‪ .‬فكر يف التكاليف المستمرة‪ ،‬مثل‬ ‫اإليج� � ��ار‪ ،‬والمرافق‪ ،‬والروات� � ��ب‪ ،‬والمعدات‪،‬‬ ‫والل� � ��وازم‪ .‬يمك� � ��ن أن يكون تأمي� � ��ن القرض‪،‬‬ ‫بصرف النظر عن الشكل الذي تبحث عنه‪،‬‬ ‫ذا معن� � ��ى وق� � ��د ينق� � ��ذ عملك ذل� � ��ك ال يخلو‬ ‫من المخاطرة‪ .‬المع� � ��دالت مرتفعة‪ ،‬البنوك‬ ‫تق� � ��رض بأس� � ��عار مخفضة‪ ،‬والمؤسس� � ��ات‬ ‫التي تنف� � ��ر م� � ��ن المخاطرة بش� � ��كل متزايد‬ ‫تبط� � ��ئ أو تجمد عملية اعت� � ��ادت أن تكتمل‬ ‫على مراجعة سريعة للبيانات المالية‪.‬‬ ‫إذا كان عمل� � ��ك ينم� � ��و وتتزاي� � ��د حس� � ��اباتك‬ ‫االحتياطية‪ ،‬فافعل ذلك مستقبال ً لصالحك‬ ‫م� � ��ن خالل بن� � ��اء صندوق حرب ب� � ��رأس مال‬ ‫تش� � ��غيلي ال يقل عن س� � ��تة أش� � ��هر‪ .‬خالف‬ ‫ذل� � ��ك‪ ،‬احص� � ��ل عل� � ��ى مس� � ��تنداتك المالية‬ ‫مرتب� � ��ة وابدأ يف بناء عالق� � ��ات مع البنوك يف‬ ‫منطقتك‪ .‬أنت ال تعرف متى س� � ��تحتاج إىل‬ ‫شريان الحياة هذا‪.‬‬ ‫تمويل األعمال مت� � ��اح لتلبية أي احتياجات‬ ‫ق� � ��د تحتاج إليها تقري ًبا‪ .‬س� � ��يكون االقتراض‬ ‫ألس� � ��باب خاطئة أو باهظ� � ��ة التكاليف ضا ًرا‬ ‫جداً‪ .‬إذا كانت هناك أي قيود على استخدام‬ ‫ح� � ��دود االئتمان لعملك‪ ،‬فاحرص على عدم‬ ‫الهبوط يف انتهاك لشروط اإلقراض‪ .‬سننظر‬ ‫ً‬ ‫أيض� � ��ا يف مؤش� � ��رات ال� � ��دورة االقتصادي� � ��ة‬


‫األصدقاء والعائلة‪:‬‬

‫ً‬ ‫مبلغا محددًا‬ ‫قرض أو خط ائتمان يوفر لك‬ ‫من المال يتعين س� � ��داده خالل فترة زمنية‪.‬‬ ‫معظ� � ��م القروض مضمون� � ��ة بالموجودات‪،‬‬ ‫مم� � ��ا يعني أن� � ��ه يمك� � ��ن للمقرض س� � ��حب‬ ‫األصول إذا لم تدف� � ��ع‪ .‬يمكن ً‬ ‫أيضا أن يكون‬ ‫الق� � ��رض غير مضمون‪ ،‬مع عدم وجود أصل‬ ‫محدد يضمن القرض‪.‬‬

‫إن مطالب� � ��ة األصدق� � ��اء والعائلة باس� � ��تثمار‬ ‫أس� � ��هم يمك� � ��ن أن يك� � ��ون طريق� � ��ة جي� � ��دة‬ ‫لتمويل ش� � ��ركتك‪ .‬تأكد من أن يكون اتفاقا ً‬ ‫ورقي � � �ا ً وأن يكون لديك مح� � ��ام يصيغه لك‬ ‫قانونياً‪ ،‬عليك أن تقض� � ��ي كثي ًرا من الوقت‬ ‫يف التنويه لمستثمرك حول مخاطر عملك‪.‬‬ ‫أخي � � � ًرا عليك تذكيرهم باس� � ��تثمار األموال‬ ‫التي يمكنهم تحمل خسارتها فقط‪.‬‬

‫بي� � ��ع ج� � ��زء م� � ��ن عمل� � ��ك (المعروف باس� � ��م‬ ‫بي� � ��ع حصة يف األس� � ��هم)‪ .‬يف ه� � ��ذه الحالة‪ ،‬ال‬ ‫يتعي� � ��ن عليك عاد ًة س� � ��داد االس� � ��تثمار ألن‬ ‫المالك الجديد لألسهم يحصل على جميع‬ ‫المزاي� � ��ا وحقوق التصويت والتدفق النقدي‬ ‫المرتبط بحصة األسهم هذه‪.‬‬ ‫بغض النظر عن اسم المنتج‪ ،‬تتكون جميع‬ ‫حل� � ��ول التموي� � ��ل إما من الدي� � ��ون أو حقوق‬ ‫الملكي� � ��ة أو مزيج من االثني� � ��ن معا‪ .‬ضع يف‬ ‫اعتب� � ��ارك أن هن� � ��اك ال توجد حلول "جيدة"‬ ‫أو "س� � ��يئة"‪ .‬الح� � ��ل االمث� � ��ل ل� � ��ك يعتم� � ��د‬ ‫على ظروف� � ��ك ومتطلباتك الخاص� � ��ة‪ .‬فيما‬ ‫�يوعا‬ ‫يلي بعض خيارات التمويل األكثر ش� � � ً‬ ‫لألسواق الصغيرة والجديدة‪:‬‬

‫خطوط ائتمان‬

‫القيمة المالية‬


‫انه� � ��ا طريقة رائعة لتموي� � ��ل األعمال‪ .‬تعتبر‬ ‫خط� � ��وط االئتم� � ��ان مفي� � ��دة بش� � ��كل خ� � ��اص‬ ‫لمعالجة نقص التدفق النقدي‪ .‬ومع ذلك‪،‬‬ ‫فإن الحصول عل� � ��ى هذا النوع من التمويل‬ ‫أمر صعب ونادرا ً ما يكون خيا ًرا للش� � ��ركات‬ ‫الصغيرة ذات الخبرة المحدودة‪.‬‬

‫تمويل أمر الشراء‬

‫ال تصل� � ��ح إال إذا كان� � ��ت المعاملة مخصصة‬ ‫إلع� � ��ادة بي� � ��ع البضائ� � ��ع الجاه� � ��زة وإذا كانت‬ ‫هوامش الربح اإلجمالية ‪ 30٪‬أو أعلى‪ .‬ومع‬ ‫ذلك‪ ،‬إذا كانت معاملتك مؤهلة‪ ،‬فهي أداة‬ ‫رائعة للتعامل مع المعامالت الكبيرة دون‬ ‫التخلي عن األس� � ��هم‪ .‬مثل العوملة‪ ،‬مؤهلة‬ ‫للحصول على تمويل بسيط نسبيا‪.‬‬

‫ربما تكون أس� � ��هل طريق� � ��ة لتمويل األعمال‬ ‫التجارية هي استخدام أموالك الخاصة‪ .‬يف‬ ‫عال� � ��م مثايل‪ ،‬يجب عليك توفير المال لفترة‬ ‫من الوقت واستخدام هذه األموال لتمويل‬ ‫عملك‪ .‬ربما تك� � ��ون هذه هي الطريقة األكثر‬ ‫ً‬ ‫تحفظا واألكثر أمانًا إلنش� � ��اء‬ ‫حكمة واألكث� � ��ر‬ ‫ش� � ��ركة‪ .‬ومع ذلك‪ ،‬فإن المشكلة الواضحة‬ ‫يف هذا الن� � ��وع من التمويل ه� � ��ي أنك مقيد‬ ‫بحجم المال ال� � ��ذي يمكنك توفيره‪ .‬االدخار‬ ‫لبدء أو تش� � ��غيل األعمال التجارية هو فكرة‬ ‫رائع� � ��ة‪ .‬وم� � ��ع ذل� � ��ك‪ ،‬فنحن ضد اس� � ��تخدام‬ ‫مدخ� � ��رات التقاع� � ��د وق� � ��روض اإلس� � ��كان‬ ‫وقروض التأمين ومص� � ��ادر مماثلة لتمويل‬ ‫مشاريع تجارية محفوفة بالمخاطر‪.‬‬

‫ترك� � ��ز حاضنات األعم� � ��ال (أو "المعجالت")‬ ‫بش� � ��كل ع� � ��ام عل� � ��ى قط� � ��اع التكنولوجي� � ��ا‬ ‫المتقدم� � ��ة م� � ��ن خ� �ل��ال توفي� � ��ر الدع� � ��م‬ ‫للش� � ��ركات الجدي� � ��دة يف مراح� � ��ل مختلف� � ��ة‬ ‫م� � ��ن التطوير‪ .‬وم� � ��ع ذلك‪ ،‬هن� � ��اك حاضنات‬ ‫التنمي� � ��ة االقتصادية المحلي� � ��ة‪ ،‬والتي تركز‬ ‫عل� � ��ى مج� � ��االت مث� � ��ل خلق ف� � ��رص العمل‪،‬‬ ‫وتنش� � ��يط واس� � ��تضافة وتب� � ��ادل الخدمات‪.‬‬ ‫عادة‪ ،‬س� � ��وف تدع� � ��و الحاضنات الش� � ��ركات‬ ‫المس� � ��تقبلية وغيرها من الشركات الناشئة‬ ‫لمش� � ��اركة مبانيها‪ ،‬وكذلك مواردها اإلدارية‬ ‫واللوجستية والتقنية‪.‬‬

‫بطاقات االئتمان‬


‫يمك� � ��ن أن تكون البطاقات االئتمانية مفيدة‬ ‫للغاي� � ��ة يف توس� � ��يع رأس الم� � ��ال العام� � ��ل‬ ‫وتخفيف مش� � ��اكل التدفق النقدي‪ ،‬خاصة‬ ‫إذا كن� � ��ت تس� � ��تخدمها لدف� � ��ع الموردي� � ��ن‪.‬‬ ‫احرص على عدم زيادة إفراط نفسك وتذكر‬ ‫أن درج� � ��ة االئتمان الخاصة بك تتأثر بكيفية‬

‫حاضنات األعمال‬

‫العومل� � ��ة ه� � ��و حل تموي� � ��ل فريد تق� � ��وم فيه‬ ‫ببي� � ��ع فواتيرك المس� � ��تحقة لش� � ��ركة طرف‬ ‫ثالث تسمى عامل‪ .‬يقدم لك العامل نسبة‬ ‫مئوية من رصيد الفاتورة‪ .‬يقوم العامل بعد‬ ‫ذلك بجمع الفاتورة م� � ��ن عميلك‪ ،‬ويخصم‬ ‫رسوما صغيرة‪ ،‬ويرسل لك الرصيد‪.‬‬ ‫ً‬

‫‪ME‌Printer March 2019‬‬

‫وحقائق السوق الخاصة بالعمل‪.‬‬ ‫م� � ��ن القروض اآلجل� � ��ة إىل الس� � ��لف النقدية‬ ‫التجاري� � ��ة إىل رأس الم� � ��ال االس� � ��تثماري‪،‬‬ ‫لدي� � ��ك الكثير م� � ��ن الخي� � ��ارات لالختيار من‬ ‫بينها‪ .‬يمكن أن تش� � ��عر باإلحب� � ��اط قليال ً إذا‬ ‫كن� � ��ت ال تعرف من أين تبدأ‪ .‬هناك طريقتان‬ ‫أساس� � ��يتان لتموي� � ��ل األعم� � ��ال التجاري� � ��ة‬

‫الصغيرة‪ :‬الدين واألسهم‪.‬‬

‫استخدامك للبطاقة‪.‬‬


‫آراء وافكار‬

‫عندما يتعلق األمر بتأمين العمالء‪ ،‬تكون التجربة هي كل شيء‬ ‫كتب بواسطة ليزا غراهام‪ ،‬مديرة تسويق القناة‪ ،‬زيروكس‬

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‫ك� � ��م من مرة قد س� � ��معت أنه من األس� � ��هل‬ ‫(واألق� � ��ل تكلفة ) البيع إىل زب� � ��ون حايل بدال ً‬ ‫م� � ��ن الحص� � ��ول على زب� � ��ون جدي� � ��د؟ عندما‬ ‫يتعلق األمر بالحصول على العمالء‪ ،‬تدرك‬ ‫الشركات بشكل متزايد أن هذا األمر ال يقل‬ ‫أهمي� � ��ة عن ج� � ��ودة المنتج� � ��ات أو الخدمات‬ ‫الت� � ��ي تق� � ��وم بتقديمه� � ��ا‪ .‬س� � ��اعد ه� � ��ذا األمر‬ ‫العديد من الش� � ��ركات لتمي� � ��ز منتجاتها عن‬ ‫البايق‪ ،‬يف حين أن الش� � ��ركات التي تفش� � ��ل‬ ‫يف تقدي� � ��ر أهمي� � ��ة كس� � ��ب والء الزبائن من‬ ‫المحتمل أن تعاين مستقبال ً‪.‬‬


‫هل سيبقون أم سوف يذهبون؟‬ ‫تتح� � ��ول تجرب� � ��ة الزب� � ��ون بس� � ��رعة إىل أح� � ��د‬ ‫العوامل الرئيس� � ��ية التي تح� � ��دد ما إذا كان‬ ‫الزبون س� � ��يقرر االستمرار يف التعامل معك‬ ‫أو أخذ دوالراته اىل مكان آخر‪ .‬يف الواقع‪ ،‬مع‬ ‫وجود عوامل مث� � ��ل التكنولوجيا المتطورة‪،‬‬ ‫وتغيي� � ��ر اتجاه� � ��ات الصناع� � ��ة‪ ،‬والتح� � ��والت‬ ‫االقتصادية الت� � ��ي ال يمكن التنبؤ بها‪ ،‬يمكن‬ ‫اعتب� � ��ار تجرب� � ��ة الزب� � ��ون واحدة م� � ��ن المزايا‬ ‫التنافس� � ��ية الدائمة الوحي� � ��دة؛ بمعنى آخر‪،‬‬ ‫إذا كان زبون� � ��ك يحب الطريقة التي تمارس‬ ‫بها عملك‪ ،‬فمن األرجح أن يواصل التعامل‬ ‫معك بدال ً من االنتقال إىل تجربة منتج اخر‪،‬‬ ‫بغض النظر عن الكس� � ��ب الذي س� � ��يحصل‬ ‫عليه‪.‬‬ ‫منذ عام ‪ ،2010‬ارتفع عدد الش� � ��ركات التي‬ ‫تتناف� � ��س يف المقام األول على خدمة زبائنها‬ ‫بنس� � ��بة ‪ ،٪ 53‬ليص� � ��ل بذل� � ��ك إىل أغلبي� � ��ة‬ ‫ساحقة بنسبة هائلة بلغت ‪ ٪ 89‬من جميع‬

‫الش� � ��ركات‪ .‬لك� � ��ن بينما تعتق� � ��د ‪ 4‬من كل ‪5‬‬ ‫شركات أنها تقدم خدمة فائقة لزبائنها‪ ،‬فإن‬ ‫أقل من ‪ 1‬م� � ��ن كل ‪ 10‬زبائن يوافقون على‬ ‫ذل� � ��ك‪ .‬وهذا يعني ان قط� � ��ع قنوات االتصال‬ ‫بين الش� � ��ركات وزبائنها يعطي فرصة هائلة‬ ‫لش� � ��ركاء ج� � ��دد للتغل� � ��ب على المنافس� � ��ين‬ ‫واكتساب المزيد من حصة السوق‪.‬‬ ‫ما هي تجربة الزبائن ؟‬ ‫تجرب� � ��ة الزب� � ��ون هي أكث� � ��ر من مج� � ��رد كيف‬ ‫تتفاعل مع زبائنك والزبائن المحتملين بل‬ ‫تشمل كل شيء بدءا من الطريقة التي تقوم‬ ‫فيها بتس� � ��ويق أعمالك التجارية إىل حملتك‬ ‫اإلعالنية وخيارات التجارة اإللكترونية وحتى‬ ‫المس� � ��توى الذي تش� � ��ارك فيه يف التسويق‬ ‫االجتماعي‪ ،‬كلها تلعب دورا ً يف تشكيل تجربة‬ ‫الزبون مع عملك‪ .‬يمكن أن يكون فهم كيفية‬ ‫تفس� � ��ير الزبائ� � ��ن لهذه العوامل واالس� � ��تجابة‬ ‫له� � ��ا التجرب� � ��ة الت� � ��ي يتمتعون به� � ��ا‪ ،‬أحد أهم‬ ‫االستثمارات التي يمكن أن تقدمها الشركة‬ ‫يف مناخ تنافسي اليوم‪.‬‬ ‫بالنس� � ��بة لشركاء القنوات والذين يتقدمون‬ ‫خطوة إىل األمام‪ ،‬إن الشركاء القادرين على‬ ‫تحقي� � ��ق قيمة لزبائنهم ع� � ��ن طريق خفض‬ ‫التكالي� � ��ف التي ينفقوها وتحس� � ��ين األمن‬ ‫والعم� � ��ل له� � ��م بش� � ��كل أفضل هم ش� � ��ركاء‬ ‫سيحتفظون بهؤالء الزبائن لفترة طويلة‪.‬‬ ‫كيف يقلب المجتمع الموازين ؟‬ ‫عل� � ��ى الرغم م� � ��ن أن التس� � ��ويق االجتماعي‬ ‫هو ج� � ��زء حيوي من اس� � ��تراتيجية كل عمل‬

‫تج� � ��اري الي� � ��وم‪ ،‬إال أن� � ��ه ل� � ��م يكن من� � ��ذ فترة‬ ‫طويل� � ��ة الطريق� � ��ة الوحيدة الت� � ��ي يمكن أن‬ ‫تتفاعل بها الشركة مع زبائنها بل كانت من‬ ‫خالل المبيع بش� � ��كل مباشر ودعم الزبائن‪.‬‬ ‫غي� � ��ر البريد اإللكت� � ��روين الموازين قليال ً‪ ،‬لكن‬ ‫لي� � ��س بنف� � ��س الش� � ��دة‪ .‬أح� � ��دث التس� � ��ويق‬ ‫االجتماعي تحوال ً كام� �ل��ا‪ ،‬حيث يتطلب اآلن‬ ‫على الش� � ��ركات بجميع اش� � ��كالها وانواعها‬ ‫مقابل� � ��ة الزبائن أينما كانوا والتواصل معهم‬ ‫باستخدام الوسيلة التي يفضلونها‪.‬‬ ‫يتواص� � ��ل الزبائ� � ��ن الي� � ��وم من خ� �ل��ال تويتر‬ ‫وفي� � ��س ب� � ��وك و الوات� � ��س اب و انس� � ��تغرام‬ ‫وأكثر م� � ��ن ذلك‪ ،‬وخالفا ً للبري� � ��د اإللكتروين‬ ‫أو األي� � ��ام الماضي� � ��ة الت� � ��ي كان يتعين فيها‬ ‫إج� � ��راء المكالم� � ��ات خالل س� � ��اعات العمل‪،‬‬ ‫فإن التس� � ��ويق االجتماعي يعني أن الزبائن‬ ‫يتوقع� � ��ون تلق� � ��ي رد "عن� � ��د الطلب" بغض‬ ‫النظ� � ��ر عن اي وق� � ��ت خالل الي� � ��وم أو القناة‬ ‫التي يس� � ��تخدمونها‪ .‬وللحف� � ��اظ على تجربة‬ ‫إيجابي� � ��ة م� � ��ع الزبائ� � ��ن يعن� � ��ي مواكبة هذا‬ ‫الطلب‪ .‬بالنس� � ��بة لش� � ��ركاء القن� � ��وات‪ ،‬فهذا‬ ‫يعني أيض � � �ا ً مواكبة المتطلب� � ��ات المتغيرة‬ ‫باس� � ��تمرار لم� � ��كان العمل المتغي� � ��ر‪ ،‬حيث‬ ‫يستكش� � ��ف الزبائن فرصا ً جدي� � ��دة للتغيير‬ ‫والنم� � ��و‪ ،‬مث� � ��ل العمل عن بُعد والتس� � ��ويق‬ ‫ال� � ��ذايت وغيرها‪ .‬م� � ��ع المزي� � ��ج الصحيح من‬ ‫التس� � ��ويق المتج� � ��اوب والم� � ��رن والمعرفة‬ ‫بكيفي� � ��ة تطبيق منتجات� � ��ك وحلولك لتلبية‬ ‫احتياج� � ��ات الزبائن الفري� � ��دة‪ ،‬يمكنك توفير‬ ‫تجربة مثالية من شأنها أن تساعد يف تأمين‬ ‫زبائن وتسهل الفوز بأخبارهم‪.‬‬

‫سويز كيو برينت ‪ :‬تطرح للمرة األوىل طابعة د ّوارة‬

‫الطابع� � ��ة ال� � ��د ّوارة األوىل م� � ��ن س� � ��ويز‬ ‫كيوبرين� � ��ت يف مع� � ��رض فيس� � ��با ‪.2019‬‬ ‫س� � ��يجد ز ّوار المع� � ��رض التج� � ��اري وفرة يف‬ ‫نم� � ��اذج التطبيقات كما س� � ��يجدون الحلول‬ ‫المس� � ��طحة للجي� � ��ل الثال� � ��ث م� � ��ن س� � ��ويز‬ ‫كيوبرين� � ��ت‪ .‬ميس� � ��ي ميونخ‪ ،‬القاع� � ��ة ‪،A 5‬‬ ‫الحامل ‪.H 30‬‬ ‫تحتف� � ��ل طابع� � ��ة كاريبيو بعرضه� � ��ا العالمي‬ ‫األول يف معرض فيس� � ��با ‪ 2019‬يف ميونخ‪.‬‬ ‫كاريبي� � ��و ه� � ��ي أول طابعة د ّوارة من س� � ��ويز‬ ‫كيولرينت‪ .‬وخاص� � ��ة إذا أخذنا بعين االعتبار‬ ‫كيف جمعت الشركة المصنعة لها أكثر من‬

‫عش� � ��رين عاما ً من تطوير الخب� � ��رات يف هذا‬ ‫المج� � ��ال‪ .‬ويمك� � ��ن للس� � ��وق أن يتطلع ألداة‬ ‫سويس� � ��رية دقيقة أخرى‪ .‬ومن المتوقع أن‬ ‫تع� � ��رض كاريبيو بعض المي� � ��زات والقدرات‬ ‫الفري� � ��دة ‪ :‬كنظ� � ��ام معالجة اللفة من ش� � ��أنه‬ ‫أن يجعل عملية التحميل س� � ��ريعة وسهلة‬ ‫ويمكن االعتماد عليه‪.‬‬ ‫وظيفة تتيح للمش� � � ّ�غل فحص المطبوعات‬ ‫ذات اإلض� � ��اءة الخلفي� � ��ة بش� � ��كل ف� � ��وري‬ ‫ومس� � ��تمر‪ .‬وهو نظام تقطيع ناعم‪ ،‬كهربايئ‬ ‫دوراين‪ .‬برنام� � ��ج إخراج بديه� � ��ي جديد‪ ،‬وقد‬ ‫أعلنت سويز كيو برينت عن مجموعة أحبار‬

‫مخصصة للطابعة الجديدة‪.‬‬ ‫عالوة على ذلك‪ ،‬وستظهر سويز كيو برينت‬ ‫يف ميونخ مرة أخرة كفاءتها المسطحة‪ ،‬مع‬ ‫عروض ح ّية وتش� � ��كيلة واس� � ��عة من نماذج‬ ‫التطبيق‪ .‬وسيعرض أيضا يف الحامل إتش‬ ‫‪ ،30‬القاع� � ��ة أ‪ ،5‬طابع� � ��ة ناي� � ��اال إس ‪ 3‬عالية‬ ‫األداء والتي ستظهر كيف تجمع بين جودة‬ ‫الطباعة واالنتاجية‪.‬‬ ‫إن طابعة ناياال إس ‪ 3‬هي واحدة من خمسة‬ ‫ط� � ��رازات من الجي� � ��ل الثالث من تش� � ��كيلة‬ ‫طابعات س� � ��ويز كيوبرينت المسطحة‪ ،‬وهو‬ ‫خط إنتاج معروف بالدقة والمتانة والتنوع‪.‬‬

‫عرض شركة نيكوسا آللية ترانز آد مع تقنية خروج الهواء‬

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‫تق� � ��وم ش� � ��ركة نيكوس� � ��ا بتوس� � ��يع محفظة‬ ‫ماجوفا ديجيتال ميديا لنقل ذايت وس� � ��ريع‬ ‫يش� � ��مل آلية ترانز آد م� � ��ع بطانة خروج هواء‬ ‫بسعة ‪ ،90#‬وهي متوفرة بـ‬ ‫‪x50 yd, 60”x50 yd, and 62”x50”54‬‬ ‫‪.yd rolls‬‬ ‫وق� � ��د تم تصمي� � ��م الفينيل المتين ل � � �ـ ترانز آد‬ ‫لتطبيقات الرسومات المؤقتة على األسطح‬ ‫المس� � ��طحة والناعم� � ��ة كإش� � ��ارات الحافالت‬ ‫والس� � ��يارات وملصقات الس� � ��كك الحديدية‪،‬‬ ‫وإش� � ��ارات النقل‪ .‬تغطي ترانز آد الرسومات‬ ‫الس� � ��ابقة بعتام� � ��ة محكم� � ��ة ونقط� � ��ة بيضاء‬ ‫ساطعة‪ ،‬ويمكن أن تطبق على ثالث طبقات‪.‬‬

‫ويق� � ��ول روبرت رين� � ��دل‪ ،‬مدير التس� � ��ويق يف‬ ‫شركة نيكوسا‪ ":‬إننا س� � ��عيدون عن اإلعالن‬ ‫عن آلية " ترانز آد" الخاصة بنا بتقنية خروج‬ ‫الهواء عبر وسائل اإلعالم والتي وافقت عليه‬ ‫اآلن مع " آوت فرونت ميديا" وهي ش� � ��ركة‬ ‫الرائدة يف مجال اإلعالن الخارجي‪ .‬وأضاف‪":‬‬ ‫ه� � ��ذه الش� � ��راكة الجدي� � ��دة تع� � ��زز م� � ��ن مكانة‬ ‫موزعينا يف الس� � ��وق وتوس� � ��ع م� � ��ن العالمة‬ ‫التجاري� � ��ة ماجوفا يف األس� � ��واق الجديدة‪ .‬إن‬ ‫آلية ترانز آد المزدوج� � ��ة بتقنية خروج الهواء‬ ‫ت� � ��زود المثبت� � ��ات بتثبيت أس� � ��رع خ� � ��ال من‬ ‫الفقاعات‪ ،‬مما يوفر الوقت والمال"‪.‬‬ ‫يمكن ش� � ��راء غشاء النقل الجديد من مو ّزع‬

‫ماجوف� � ��ا المعتمد يف جمي� � ��ع أنحاء الواليات‬ ‫المتح� � ��دة األمريكي� � ��ة وكندا‪ .‬وتع� � ��د ماجوفا‬ ‫ديجيتال ميديا حافظة واس� � ��عة من وسائل‬ ‫اإلعالم التابعة لشركة نيكوسا‪ .‬باإلضافة إىل‬ ‫أن ترانز آد فإن‬ ‫الحافظة تشمل كل من ‪:‬‬ ‫‪LumaPrint, Synaps OM, Wall‬‬ ‫‪Graphics, ChalkTalk, Ztac, ClingZ,‬‬ ‫‪Hi-Stat,‬‬ ‫‪Sign-Ad,‬‬ ‫‪Walk-On‬‬ ‫‪Graphics, Catapaque, Mojave One‬‬‫‪Way Vision, Mojave Barrier Films,‬‬ ‫‪Mojave Overlaminates, and Mojave‬‬ ‫‪.Mounting Films‬‬


‫منتجات وبرامج‬

‫تسليم أول نظام باربران جيت ماستر يف ألمانيا‬

‫س� � ��تكون ش� � ��ركة ( بروهل ويل بيب) والتي‬ ‫ومقره� � ��ا يف ماي� � ��ن‪ ،‬أول ش� � ��ركة يف ألماني� � ��ا‬ ‫تضيف نظام مطبعة باربران جيت ماس� � ��تر‬ ‫الرقمي� � ��ة أحادي� � ��ة العب� � ��ور عالية الس� � ��رعة‬ ‫لتقنياته� � ��م الحالية يف الطباع� � ��ة‪ .‬وقد أكدت‬ ‫ش� � ��ركة (بروه� � ��ل وي� � ��ل بيب) وهي ش� � ��ركة‬ ‫عائلية تمتلك أربع� � ��ة مواقع إنتاج يف غرب‬ ‫ألماني� � ��ا وتاري� � ��خ طوي� � ��ل يف الصناع� � ��ة‪ ،‬على‬

‫صفق� � ��ة الش� � ��راء يف بداي� � ��ة ع� � ��ام ‪ .2019‬كما‬ ‫أنها ش� � ��ركة مصنّعة للتغليف عايل الجودة‬ ‫وللعروض باس� � ��تخدام الطباعة المرنة‪ ،‬قبل‬ ‫وبع� � ��د الطباعة‪ ،‬وعمل صفائح األوفس� � ��يت‬ ‫والليثو‪.‬‬ ‫يتم ّي� � ��ز نظ� � ��ام ( بارب� � ��ران جي� � ��ت ماس� � ��تر)‬ ‫أحادي المرور بس� � ��تة ألوان‪ ،‬وطباعة بجودة‬ ‫ممت� � ��ازة بس� � ��رعة قص� � ��وى تص� � ��ل إىل ‪80‬‬

‫مت� � ��ر يف الدقيقة حيث تمكن م� � ��ن الطباعة‬ ‫على المدى القصير والمتوس� � ��ط والطويل‬ ‫بأسعار منافس� � ��ة‪ .‬كما تعمل على تحسين‬ ‫الوقت الالزم للتس� � ��ويق‪ ،‬وإضافة ش� � ��ريحة‬ ‫كبي� � ��رة من االمكانات المتنوعة يف التصميم‬ ‫والبيانات المتغ ّيرة والتي س� � ��تكون أدوات‬ ‫جديدة تقدمها ش� � ��ركة (بروه� � ��ل ويل بيب)‬ ‫لعمالئها‪.‬‬

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‫شركة كولور لوجيك تطلق منتجها بالتعاون مع زيروكس مكسيكو‬ ‫للطباعة يف معرض إكسبو غرافيكا‬


‫قامت ش� � ��ركة زيروكس مكس� � ��يكو للطباعة‬ ‫مؤخ� � ��را ً بإط� �ل��اق نظ� � ��ام كول� � ��ور ميتالي� � ��ك‬ ‫بروس� � ��يس لوجيك كولور الالمع يف معرض‬ ‫إكسبو غرافيكا يف مدينة مكسيكو‪.‬‬ ‫ويف مناقشة لنجاح هذا الحدث يف معرض‬ ‫إكس� � ��بو غرافيكو‪ ،‬ق� � ��ال مارك غيف� � ��ز‪ ،‬مدير‬ ‫التس� � ��ويق والمبيع� � ��ات لدى ش� � ��ركة كولور‬ ‫ماجي� � ��ك‪ " : ،‬كان ه� � ��ذا ه� � ��و الع� � ��رض األول‬ ‫لكول� � ��ور ماجي� � ��ك يف مع� � ��رض أساس� � ��ي يف‬ ‫مكسيكو‪ ،‬وقد تمت اإلشادة بالبرنامج"‪.‬‬ ‫وقد أدى دم� � ��ج كل من زيروكس آيريديس‬

‫بريس وأحب� � ��ار زيروكس الفضية مع األحبار‬ ‫البيض� � ��اء الجاف� � ��ة عل� � ��ى الركائ� � ��ز المعدنية‬ ‫وأدوات تصمي� � ��م كول� � ��ور لوجي� � ��ك يف ظهور‬ ‫العديد م� � ��ن التطبيقات الجدي� � ��دة للجمهور‬ ‫والمتاحة اآلن يف سوق مكسيكو‪.‬‬ ‫تعم� � ��ل زيروكس آيريدي� � ��س بريس وأدوات‬

‫تصميم كولور لوجيك معا على خلق تمايز‬ ‫بي� � ��ن المنتجات‪ ،‬ورفع مس� � ��توى الهوامش‪،‬‬ ‫وتوفير كبير يف الوقت والمواد‪ ،‬وتقليل زمن‬ ‫التسويق تدريجيا ً إىل حد كبير"‪.‬‬ ‫وتاب� � ��ع غيفز‪" :‬إنن� � ��ا ندرك يف ش� � ��ركة كولور‬ ‫لوجيك أن كل طباعة تبدأ بتصميم‪ .‬وتفتح‬ ‫زيروك� � ��س آيدري� � ��س بريس أس� � ��واق جديدة‬ ‫وملفت� � ��ة من أجل كولور ماجيك‪ ،‬كما نتوقع‬ ‫أن تغدو زيروكس مكسيكو شريكا ً مهما ً يف‬ ‫مج� � ��ال التعليم وإظه� � ��ار كيفية جلب طباعة‬ ‫ذات قيمة للسوق المكسيكية"‪.‬‬

‫التعبئة والتغليف اللمسية‬ ‫تغط� � ��ي التعبئ� � ��ة والتغلي� � ��ف اللمس� � ��ية‬ ‫مجموع� � ��ة كامل� � ��ة م� � ��ن إنت� � ��اج الح� � ��زم‪ ،‬من‬ ‫التصميم إىل الم� � ��واد الجديدة‪ ،‬من الطباعة‬ ‫إىل التحوي� � ��ل‪ ،‬م� � ��ن الزخ� � ��ارف المذهلة إىل‬ ‫ميزات األمان والتتبع‪ .‬سيتم إطالق المنبر‬ ‫الخ� � ��اص‪ ،‬الذي نال استحس� � ��ان االكثرية يف‬ ‫دروبا ‪ ،2016‬بالتعاون مع الرابطة األوروبية‬ ‫لتصمي� � ��م التعبئ� � ��ة والتغلي� � ��ف (‪،)epda‬‬ ‫وه� � ��ي الرابطة الرائ� � ��دة يف أوروبا لمصممي‬ ‫العالمات التجارية والحزم‪.‬‬ ‫ستس� � ��اهم لجن� � ��ة توجيهي� � ��ة مؤلف� � ��ة م� � ��ن‬ ‫عارضي� � ��ن معروفين مثل ‪Agfa‬و ‪BOBST‬‬ ‫و ‪ Esko‬و ‪ Heidelberg‬و ‪ HP‬و ‪ Kurz‬و‬ ‫‪ ،Siegwerk‬باإلضاف� � ��ة إىل مالكي العالمات‬ ‫التجاري� � ��ة العالمي� � ��ة‪ Danone‬و ‪،Nestlé‬‬ ‫يف تحقي� � ��ق تجربة غنية لل� � ��زوار‪ .‬تم تصميم‬ ‫التعبئة والتغليف اللمسية على االتجاهات‬ ‫العالمية الكبي� � ��رة التي تغي� � ��ر حياتنا وتؤثر‬ ‫على إنتاج الحزم‪ .‬س� � ��تعرض تجربة التعبئة‬ ‫والتغلي� � ��ف اللمس� � ��ية من دروب� � ��ا تطبيقات‬ ‫التعبئ� � ��ة والتغلي� � ��ف المتع� � ��ددة بطريق� � ��ة‬ ‫ملموس� � ��ة توفر اإللهام ألصح� � ��اب العالمات‬ ‫التجارية والمصممين والمحولين‪ .‬سيكون‬ ‫دروب� � ��ا‪" 2020‬يجب أن ُي� � ��رى" مع الجوالت‬ ‫المصحوب� � ��ة بمرش� � ��دين والمحاض� � ��رات‬ ‫القصيرة واللوحات والعينات الملموسة‪.‬‬

‫الطباعة الثالثية االبعاد اللمسية‬ ‫س� � ��تكون اإلمكان� � ��ات الهائل� � ��ة للتصني� � ��ع‬ ‫المض� � ��اف موضوع � � �ا ً ب� � ��ارزا ً يف دروبا‪.2020‬‬ ‫وس� � ��تكمل الطباعة ثالثية األبعاد اللمسية‬ ‫يف القاعة ‪ 7A‬ع� � ��روض العارضين وتعكس‬ ‫الطي� � ��ف الكام� � ��ل للتقنيات ثالثي� � ��ة األبعاد‪.‬‬ ‫وس� � ��يتم تقديم أحدث االبت� � ��كارات وأفضل‬ ‫الممارسات‪ .‬سيكون العرض الخاص مكانا ً‬ ‫للق� � ��اء بوجود ف� � ��رص رؤى للطباع� � ��ة ثالثية‬ ‫األبع� � ��اد‪ .‬وس� � ��يكون الزائ� � ��رون قادرين على‬ ‫االنخراط والتحفز من اإلمكانات االقتصادية‬ ‫الهائلة للتصنيع المضاف‪.‬‬ ‫دروبا ‪ DNA‬يف الجيل القادم‬ ‫‪ dna‬تمث� � ��ل دروب� � ��ا يف الجي� � ��ل الق� � ��ادم‪ .‬إن‬ ‫المع� � ��رض الخ� � ��اص مصم� � ��م للمواضي� � ��ع‬ ‫المستقبلية الطويلة األجل للصناعة ويحفز‬ ‫التبادالت اإلنتاجية بين الالعبين العالميين‬ ‫والشركات الناشئة التي تهدف إىل االبتكار‬ ‫يف عال� � ��م س� � ��ريع التغي� � ��ر‪ .‬يعتم� � ��د العرض‬ ‫الخاص على منطقة البدء يف منطقة ابتكار‬ ‫دروب� � ��ا الس� � ��ابقة (‪ )!dip‬وهو ج� � ��زء ال يتجزأ‬ ‫م� � ��ن مفهوم القاعة الجدي� � ��دة‪ .‬تتاح الفرصة‬ ‫للمبتكرين المبتدأين لتقديم أفكاروخدمات‬ ‫وأس� � ��اليب جدي� � ��دة للمنتجالت� � ��ي تتن� � ��اول‬ ‫التقنيات المس� � ��تقبلية لتس� � ��هيل التواصل‬ ‫حول الطباعة‪.‬‬

‫مكعب دروبا‬ ‫س� � ��يركز مكع� � ��ب دروب� � ��ا‪ ،‬وه� � ��و برنام� � ��ج‬ ‫المؤتم� � ��رات والفعالي� � ��ات لـ دروب� � ��ا ‪،2020‬‬ ‫على الق� � ��وة المبتكرة للطباع� � ��ة واإلمكانات‬ ‫الكبي� � ��رة للتطبيقات المطبوعة المتنوعة يف‬ ‫مجموعة واس� � ��عة من الصناعات ومجاالت‬ ‫الحياة‪ .‬يتضمن ذل� � ��ك تقنيات جديدة مثل‬ ‫اإللكتروني� � ��ات المطبوع� � ��ة والتطبيق� � ��ات‬ ‫اإلبداعي� � ��ة متع� � ��ددة القنوات أو اس� � ��تخدام‬ ‫تقني� � ��ات الطباع� � ��ة الرقمي� � ��ة يف القطاع� � ��ات‬ ‫التقليدية مثل التعبئة والتغليف أو يف عدد‬ ‫ال يحصى من األسواق الرأسية‪.‬‬ ‫يف الوق� � ��ت نفس� � ��ه‪ ،‬يس� � ��د النه� � ��ج متع� � ��دد‬ ‫التخصص� � ��ات الخ� � ��اص بمكع� � ��ب دروب� � ��ا‬ ‫الفجوة بين الوكاالت اإلبداعية والمسوقين‬ ‫وأصح� � ��اب العالمات التجاري� � ��ة عبر العديد‬ ‫من األس� � ��واق‪ .‬مس� � ��ؤولية تصميم البرنامج‬ ‫وتنفي� � ��ذه يف الموق� � ��ع هي مس� � ��ؤولية وكالة‬ ‫العالمة التجارية البريطانية ‪.FreemanXP‬‬ ‫س� � ��يقام مع� � ��رض دروب� � ��ا ‪ 2020‬يف جمي� � ��ع‬ ‫قاع� � ��ات ميس� � ��ي دوس� � ��لدورف للمعارض‪.‬‬ ‫يفت� � ��ح من الثالثاء ‪ 16‬يونيو إىل الجمعة ‪26‬‬ ‫يونيو ‪ 2020‬كل يوم من الساعة ‪ 10‬صباحا ً‬ ‫إىل ‪ 6‬مس� � ��ا ًء‪ ،‬يومي السبت واألحد من ‪10‬‬ ‫صباحا ً إىل ‪ 5‬مسا ًء‪.‬‬

‫نقل التعبئة والتغليف إىل المستوى التايل يف دروبا ‪2020‬‬

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‫س� � ��واء كان ذل� � ��ك لتن� � ��اول الطع� � ��ام أو‬ ‫المشروبات أو الرعاية الصحية أو العمل أو‬ ‫المنزل‪ ،‬فإن الش� � ��عار هو تحويل التغليف‪.‬‬ ‫فتغي� � ��ر العوام� � ��ل الديموغرافي� � ��ة والضغط‬ ‫المتزايدلتقدي� � ��م خدم� � ��ة أفض� � ��ل للبيئ� � ��ة‬ ‫والتس� � ��ارع يف االبتكار التقني كلها تش� � ��كل‬ ‫مس� � ��تقبال ً جدي� � ��دا ً إلنتاج التغلي� � ��ف‪ .‬الهدف‬ ‫الرئيس� � ��ي لمبادرة تغلي� � ��ف ‪Touchpoint‬‬ ‫هو عرض كيف تس� � ��اهم تقني� � ��ات الطباعة‬ ‫المبتكرة يف مستقبل التعبئة‪.‬‬ ‫يف هذا العالم سريع التغير‪ ،‬ستوفر خدمةدروبا‬ ‫‪ touchpoint‬للتغليف تجربة ملهمة ومذهلة‬ ‫لجميع الزوار‪ .‬خالل اجتماع اللجنة التوجيهية‬ ‫األخي� � ��ر يف ديس� � ��مبر ‪ ،2018‬ح� � ��دد أعضاؤها‬ ‫‪AGFA‬و ‪ BOBST‬و ‪ DANONE‬و ‪ ESKO‬و‬ ‫‪ HEIDELBERG‬و ‪ HP‬و ‪ KURZ‬و ‪NESTLÉ‬‬ ‫و ‪ SIEGWERK‬و ‪( EPDA‬الرابط� � ��ة األوروبية‬ ‫لتصميم التغلي� � ��ف) أكثر من ‪ 20‬مش� � ��روعا ً‬ ‫يتن� � ��اول قضايا رئيس� � ��ية مث� � ��ل التخصيص‪،‬‬ ‫والرقمنة‪ ،‬واألمن والتوثيق‪.‬‬ ‫اله� � ��دف م� � ��ن ذل� � ��ك ه� � ��و تقدي� � ��م المفاهيم‬ ‫وأحدث العلوم حول إنتاج خدمات التعبئة‬

‫والتعبئ� � ��ة والتغلي� � ��ف الجدي� � ��دة وتقني� � ��ات‬ ‫التش� � ��طيب والركائ� � ��ز ‪ -‬وبلغ� � ��ت ذروتها يف‬ ‫النم� � ��اذج األولي� � ��ة الت� � ��ي تلب� � ��ي متطلب� � ��ات‬ ‫واحتياج� � ��ات المس� � ��تهلكين يف المس� � ��تقبل‬ ‫وكذل� � ��ك أصح� � ��اب العالم� � ��ات التجاري� � ��ة‪.‬‬ ‫باإلضاف� � ��ة إىل ذلك‪ ،‬س� � ��تجمع تجربة الزوار‬ ‫بي� � ��ن عناص� � ��ر التعبئ� � ��ة والتغلي� � ��ف المادية‬ ‫وغير المادي� � ��ة عبر الواقع المع� � ��زز والواقع‬ ‫االفتراضي وسير العمل الرقمي‪.‬‬ ‫على مدار األحد عش� � ��ر يوماً‪ ،‬سيتمكن زوار‬ ‫معرض دروبا من االستماع إىل المالحظات‬ ‫األساس� � ��ية وحض� � ��ور ح� � ��وارات الطاول� � ��ة‬ ‫المس� � ��تديرة والتواصل م� � ��ع المتخصصين‬ ‫وسيتمكنون حرفيا ً من لمس أحدث حلول‬ ‫التعبئ� � ��ة والتغلي� � ��ف الت� � ��ي تمك� � ��ن مالكي‬ ‫العالم� � ��ات التجاري� � ��ة ومصمم� � ��ي العبوات‬ ‫ومح� � ��والت التعبئ� � ��ة والتغليف م� � ��ن تلبية‬ ‫متطلبات العقد الق� � ��ادم‪ .‬لزيادة المجموعة‬ ‫الواس� � ��عة بالفع� � ��ل م� � ��ن وجه� � ��ات النظ� � ��ر‬ ‫التي تغ� � ��ذي التعبئة والتغليف اللمس� � ��ية‪.‬‬ ‫ويسعدنا أن نعلن عن الشركاء المتقدمين‬ ‫الج� � ��دد الذين ينضم� � ��ون إىل مبادرة التعبئة‬

‫والتغلي� � ��ف م� � ��ن دروب� � ��ا‪BST ELTROM :‬‬ ‫‪AT،CLOUDLAB،DALIM،EFI،KO‬‬ ‫‪DAK،KOENIG&BAUER،KONICA‬‬ ‫‪ MINOLTA،SAUERESSIG،WERK II‬و‬ ‫‪.MERCK‬‬ ‫وع� �ل��اوة عل� � ��ى ذل� � ��ك‪ ،‬قام� � ��ت دروب� � ��ا بإبرام‬ ‫اتفاقية م� � ��ع ‪ ،NABA‬واألكاديمي� � ��ة الدولية‬ ‫للفن� � ��ون والتصمي� � ��م واألزي� � ��اء‪ .‬س� � ��يضيف‬ ‫مجموع� � ��ة من الطالب الدوليين الموهوبين‬ ‫رؤيته� � ��م وإبداعه� � ��م إىل المش� � ��اريع الت� � ��ي‬ ‫يقودها أعضاء اللجن� � ��ة التوجيهية باإلضافة‬ ‫إىل تقدي� � ��م أفكاره� � ��م الخاص� � ��ة ومفاهي� � ��م‬ ‫التصميم لتغليف الغد‪.‬‬ ‫إن باتريش� � ��يا موسش� � ��يال‪ ،‬رئيس� � ��ة قس� � ��م‬ ‫التصمي� � ��م الغرافيكي واإلخ� � ��راج الفني يف‬ ‫‪ ،NABA‬مقتنعة بأن مشاركة طالبها يعتبر‬ ‫وضع مرب� � ��ح للجانبين من مختلف وجهات‬ ‫نظر حيث قال� � ��ت‪ :‬إنها بالتأكيد فرصة رائعة‬ ‫للطالب لينخرطوا يف الصناعة وكذلك فيما‬ ‫يتعلق بط� � ��رح أفكارهم الجدي� � ��دة والمثيرة‬ ‫والقائم� � ��ة عل� � ��ى األبح� � ��اث لحل� � ��ول التعبئة‬ ‫والتغليف الجديد‪.‬‬


‫دروبا ‪2020‬‬

‫دروبا ‪2020‬‬

‫‪ME‌Printer March 2019‬‬

‫يولد حوافز إيجابية‬


‫س� � ��يوفر مع� � ��رض دروب� � ��ا حواف� � ��ز حاس� � ��مة‬ ‫لصناع� � ��ة تكنولوجي� � ��ا الطباع� � ��ة العالمية يف‬ ‫الفترة بين ‪ 16‬إىل ‪ 26‬يونيو ‪ .2020‬يش� � ��هد‬ ‫ميسي دوسلدورف طل ًبا قويا ً على مساحة‬ ‫المع� � ��رض‪ .‬بع� � ��د وق� � ��ت قصير م� � ��ن موعد‬ ‫التسجيل الرسمي‪ ،‬تم حجز ‪ 96‬بالمائة من‬ ‫المس� � ��احة المخططة البالغة ‪ 160000‬متر‬ ‫مربع‪.‬‬ ‫أك� � ��دت ش� � ��ركات م� � ��ن أكث� � ��ر م� � ��ن ‪ 40‬دولة‬ ‫مش� � ��اركتها بالفعل‪ ،‬بما يف ذلك الش� � ��ركات‬ ‫العالمي� � ��ة الكبرى باإلضاف� � ��ة إىل العديد من‬ ‫الش� � ��ركات الصغيرة والش� � ��ركات الناش� � ��ئة‪.‬‬ ‫إن القائمة الحالي� � ��ة للعارضين متاحة على‬ ‫‪‬‬ ‫إنفيرن� � ��ر ماتي� � ��اس دورنش� � ��يدت‪ ،‬الرئي� � ��س‬ ‫والمدي� � ��ر التنفي� � ��ذي لميسيدوس� � ��لدورف‪،‬‬ ‫مس� � ��رور من الحجوزات الت� � ��ي أتت بطريقة‬ ‫إيجابية‪ ،‬ويقول‪ :‬تدرك الشركات التي تعمل‬ ‫يف صناع� � ��ة الطباع� � ��ة أن عليه� � ��ا ان تجد كل‬ ‫أربع سنوات منصة مثالية لتسليط الضوء‬ ‫على االبت� � ��كارات‪ ،‬فتعتمد عل� � ��ى المعرض‬ ‫التج� � ��اري الرائد يف العال� � ��م إلطالق منتجات‬ ‫جدي� � ��دة والتفاعل مع العمالء بفعالية‪ .‬نرى‬ ‫بالفعل أن الالعبين الرئيسيين سيعرضون‬ ‫منتجاته� � ��م يف مج� � ��االت متطابق� � ��ة او حتى‬

‫أوسع‪ .‬إن فريق دروبا بأكمله يبحث بالفعل‬ ‫عن المنتجات الرائدة يف العالم‪.‬‬ ‫س� � ��يحتل دروبا ‪ 2020‬مرة أخ� � ��رى بالكامل‬ ‫مركز دوسلدورف للمعارض‪ .‬يضمن ملف‬ ‫تعري� � ��ف الع� � ��رض بني� � ��ة واضحة ويش� � ��مل‬ ‫مجموعات المنتجات التالية‪:‬‬ ‫‪ .1‬ما قبل الطباعة ‪ /‬الطباعة‬ ‫‪ / Premedia .2‬متعددة القنوات‬ ‫‪ .3‬ما بعد الطباعة ‪ /‬التحويل ‪ /‬الحزم‬ ‫‪ .4‬تقنيات المستقبل‬ ‫‪ .5‬المواد‬ ‫‪ .6‬المعدات ‪ /‬الخدمات ‪ /‬البنية التحتية‬

‫إن سابين جيلديرمان‪ ،‬مديرة دروبا وشركة‬ ‫غلوب� � ��ال هي� � ��د تكنولوجيز التابعة لميس� � ��ي‬ ‫دوس� � ��لدورف‪ ،‬مقتنع� � ��ة ب� � ��أن المع� � ��رض‬ ‫التجاري سوف ُيظهر الديناميكية والقدرات‬ ‫االبتكارية لصناعة الطباعة بأكملها‪.‬‬ ‫وأضاف� � ��ت جيلديرم� � ��ان‪ :‬تمث� � ��ل دروب� � ��ا‬ ‫التقني� � ��ات والحلول المتط� � ��ورة التي تصل‬ ‫إىل المجموعات المس� � ��تهدفة يف األسواق‬ ‫الكبي� � ��رة‪ .‬لق� � ��د أصبح من الواض� � ��ح جدا ً أن‬ ‫االقبال عل� � ��ى المنتج� � ��ات المطبوعة يزداد‬ ‫م� � ��ع التط� � ��ور المس� � ��تمر للتكنولوجي� � ��ا‪ .‬هذا‬ ‫وتغ� � ��زو الطباع� � ��ة أبعاد جديدة م� � ��ع عناصر‬ ‫ملموس� � ��ة ومواد مبتك� � ��رة وتصاميم تفتح‬ ‫عالما ً جديدا ً مش� � ��رقا ً من تج� � ��ارب العمالء‪.‬‬ ‫باإلضاف� � ��ة إىل أن التقني� � ��ات المس� � ��تقبلية‬ ‫والش� � ��املة قطاع� � ��ات ع� � ��دة‪ ،‬وبخاص� � ��ة‬ ‫االتجاه� � ��ات العالمية الكبرى‪ ،‬لها تأثير كبير‬ ‫عل� � ��ى صناعتن� � ��ا؛ تطبيق� � ��ات لإللكترونيات‬ ‫العضوي� � ��ة والمطبوع� � ��ة‪ ،‬وتكنولوجيا النانو‬ ‫وجمي� � ��ع التط� � ��ورات األخ� � ��رى الناتج� � ��ة عن‬ ‫"الصناع� � ��ة ‪" 4.0‬ال� � ��ذي س� � ��يتدخل يف عدد‬ ‫كبير من العملي� � ��ات‪ .‬باإلضافة إىل عمليات‬ ‫الطباع� � ��ة والتحويل‪ ،‬س� � ��يتم التركيزيف عام‬ ‫‪ 2020‬عل� � ��ى طباع� � ��ة الط� � ��رود والطباع� � ��ة‬ ‫الصناعي� � ��ة والوظيفي� � ��ة باإلضاف� � ��ة إىل‬ ‫التصنيع المض� � ��اف‪ .‬وخاصة إمكانيات نمو‬ ‫الطباع� � ��ة النفاثة للحب� � ��ر يف مجاالت جديدة‬ ‫تدف� � ��ع االبت� � ��كار المتغير بس� � ��رعة‪ .‬س� � ��توفر‬ ‫دروبا خدمات التعبئة والتغليف اللمسية‪،‬‬ ‫والطباع� � ��ة ثالثي� � ��ة األبعاد اللمس� � ��ية ودروبا‬ ‫‪ DNA‬يف العام المقبل وستوفر دروبامنابر‬ ‫لنقل المعرفة والحوار تعكس روح االبتكار‬ ‫يف هذه الصناعة‪.‬‬

‫صناعة الملصقات واحدة من أهم الصناعات يف السوق المتنامية‬ ‫نيار أنصاري مدير تطوير األعمال لمنتجات الطباعة يف شركة كونيكا مينولتا يتحدث عن األسباب خلف قرار‬

‫مشاركة الشركة يف "مسار االبتكار " يف معرض الخليخ للطباعة والتغليف لعام ‪ ,2019‬و عن األجهزة والحلول‬

‫التي سيتم عرضها يف جناح الشركة والذي يحمل الرقم (‪ )2G10‬خالل المعرض‬ ‫هل يمكنك إخبارنا قليال ً عن تواجد شركتك‬ ‫يف منطقة الشرق األوسط و بشكل خاص‬ ‫يف دولة اإلمارات العربية المتحدة؟‬ ‫ب� � ��دأت ش� � ��ركة (كونيكا مينولت� � ��ا – ‪Konica‬‬ ‫‪ )Minolta‬لتقنيات األعمال يف عام ‪2005‬‬ ‫كمكتب مبيع� � ��ات ‪ ,‬ويف عام ‪ 2010‬أصبحنا‬ ‫ش� � ��ركة تابعة لشركة كونيكا مينولتا والتي‬ ‫تعرف األن باس� � ��م (كوني� � ��كا مينولتا لحلول‬ ‫األعم� � ��ال يف الش� � ��رق األوس� � ��ط) مركزن� � ��ا‬ ‫الرئيس� � ��ي يف المنطقة الح� � ��رة يف جبل علي‬ ‫ونعم� � ��ل مع ش� � ��ركاء رئيس� � ��يين يف كال ً من‬ ‫منطقة الشرق االوسط و باكستان‪.‬‬ ‫تمتلك ش� � ��ركة كونيكا مينولتا مجموعة من‬ ‫أوسع المنتجات يف سوق الطباعة التجارية‪,‬‬ ‫ونح� � ��ن فخ� � ��ورون بتراثنا الطوي� � ��ل يف تزويد‬ ‫المنطق� � ��ة بأنظمة الطابع� � ��ات النافثة للحبر‬ ‫و األحبار ‪ ,‬لق� � ��د حققنا بالفعل نموا ً كبيرا ً يف‬ ‫س� � ��وق الطباعة التجاري� � ��ة يف المنطقة‪ .‬على‬ ‫الرغم من دخولنا لهذه الس� � ��وق قبل بضعة‬ ‫س� � ��نوات فقط إال أننا بالفعل س� � ��وق رائدة‬ ‫يف س� � ��وق اإلنت� � ��اج ذات الحج� � ��م المنخفض‬ ‫والحجم المتوسط‪ ,‬و تندرج جميع منتجاتنا‬ ‫تحت اسم العالمة التجارية‬ ‫(أكوريو بريس – ‪.)Accurio Press‬‬

‫هل يمكن� � ��ك إخبارن� � ��ا أكثر ع� � ��ن اإلبتكارات‬ ‫الجدي� � ��دة التي س� � ��تقوم ش� � ��ركتك بعرضها‬ ‫خالل معرض (الخليج للطباعة والتغليف)؟‬ ‫تعد تقنية ( نفث الحبر الثاليث األبعاد –‪jet‬‬ ‫‪ ) varnish 3D‬تقني� � ��ة فري� � ��دة م� � ��ن نوعها و‬ ‫س� � ��يكون من ش� � ��أنها نقل صناع� � ��ة الطباعة‬ ‫إىل مس� � ��تويات أخ� � ��رى وإضاف� � ��ة قي� � ��م إىل‬ ‫المس� � ��تندات المطبوعة‪ ,‬إذ تقوم على زيادة‬ ‫االنتاج لوظائف األش� � ��عة الفوق بنفس� � ��جية‬ ‫الموضعي� � ��ة من جهة‪ ,‬وتعزيز تأثيرات تقنية‬ ‫الطباعة الثالثية األبعاد من جهة أخرى‪.‬‬ ‫وق� � ��د تم ابت� � ��كار وتصميم ه� � ��ذه التقنية من‬ ‫قبل شركة ( إم جي أيه ‪ )MGI‬بالتعاون مع‬ ‫كونيكا مينولتا لتوسيع خدمات الطابعات‪.‬‬ ‫تمتلك الطابعات العاملة بتقنية نفث الحبر‬ ‫الثاليث األبعاد القدرة عل� � ��ى تحويل األوراق‬ ‫المطبوعة بشكل إىل أوراق مطبوعة بتقنية‬ ‫األش� � ��عة ف� � ��وق البنفس� � ��جية ذات هام� � ��ش‬ ‫مرتف� � ��ع أو أوراق مطبوع� � ��ة بتقني� � ��ة ثالثي� � ��ة‬ ‫األبعاد بهوامش أعلى‪ ,‬إذ تنفث الطابعة ما‬ ‫يصل إىل ‪ 100‬ميكرون من الحبر‪.‬‬ ‫توفر طابعة نفث الحبر الثاليث األبعاد من إم‬ ‫جي أيه للعمالء مرون� � ��ة و قوة مضاعفة‪ ,‬إذ‬ ‫أنه بعد عمليات التش� � ��طيب النهائية والتي‬ ‫تش� � ��مل نفث الحبر أو الطالء بتقنية األشعة‬ ‫الفوق بنفس� � ��جية الموضعي� � ��ة والتقليدية و‬ ‫إضاف� � ��ة التأثيرات الثالثي� � ��ة األبعاد‪ ,‬تمنحك‬ ‫الطابعة القدرة على الزخرفة الرقمية‪ ,‬حيث‬ ‫يمكن الحص� � ��ول على مدخالت من األجهزة‬ ‫الرقمية وطباعتها‪.‬‬

‫م� � ��ا هي الفك� � ��رة الت� � ��ي تريد إيصاله� � ��ا لزوار‬ ‫المعرض عن شركتم؟‬ ‫أننا ش� � ��ركة تس� � ��عى دائما نحو دفع االبتكار‬ ‫واالبداع إىل مستويات أعلى و تخطي حدود‬ ‫الموجود‪.‬‬

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‫لم� � ��اذا ق� � ��ررت ش� � ��ركة كوني� � ��كا مينولت� � ��ا‬ ‫المشاركة يف "مس� � ��ار االبتكار" يف معرض‬ ‫الخليخ للطباعة والتغليف لعام ‪ 2019‬؟‬ ‫تتطلب صناعات الطباعة اليوم وجود أفكار‬ ‫و أدوات عمل جديدة‪ ,‬و تس� � ��عى الشركات‬ ‫العامل� � ��ة يف ه� � ��ذه الصناع� � ��ة للبح� � ��ث ع� � ��ن‬ ‫األس� � ��واق الجديدة والناشئة و تعزيز مكانها‬ ‫يف هذه األسواق كمزود لهذه الصناعة‪ ,‬فهي‬ ‫بحاجة إىل اغتنام كل فرصة لتنمية أعمالها‬ ‫ورفع أرباحها‪ .‬ولطالما كانت ش� � ��ركة كونيكا‬ ‫مينولتا مبدع� � ��ة وخالقة‪ ,‬تبحث باس� � ��تمرار‬ ‫عن طرق ووسائل جديدة لمساعدة العمالء‬ ‫وتطوير منتجاته� � ��ا و إضافة قيم جديدة من‬ ‫خالل إيجاد حلول إبداعية‪.‬‬ ‫خالل المعرض‪ ,‬س� � ��نقوم بش� � ��رح وتوضيح‬ ‫جمي� � ��ع التقني� � ��ات و الحل� � ��ول واألف� � ��كار‬ ‫المس� � ��تقبلية للجمهور يف الجن� � ��اح الخاص‬ ‫بنا‪ .‬إذ أنه من المهم إجراء حوار مع العمالء‬ ‫عل� � ��ى كافة المس� � ��تويات‪ ,‬ونح� � ��ن نتوقع أن‬ ‫مش� � ��اركتنا يف "مس� � ��ار االبت� � ��كار" ستوس� � ��ع‬ ‫اتصاالتن� � ��ا م� � ��ع العمالء الحاليي� � ��ن والعمالء‬ ‫المحتملين من خالل الح� � ��ورات التحفيزية‬ ‫والمثيرة لالهتمام‪.‬‬ ‫نطم� � ��ح للح� � ��وار مع أكب� � ��ر ع� � ��دد ممكن من‬

‫الحضور خالل مشاركتنا يف معرض الخليج‬ ‫للطباع� � ��ة والتغليف‪ ,‬إذ أن حضور مثل هذه‬ ‫الفعالي� � ��ات هي واحدة م� � ��ن أفضل و أنجح‬ ‫الط� � ��رق للتواص� � ��ل م� � ��ع العم� �ل��اء الحاليين‬ ‫والمحتملين على حد سواء‪.‬‬

‫برأي� � ��ك ما ه� � ��ي التوجه� � ��ات الرئيس� � ��ية يف‬ ‫المنطقة‪ ,‬وكيف ستساعد ابتكاراتكم على‬ ‫دفع صناعة الطباعة إىل األمام ؟‬ ‫ال ي� � ��زال قط� � ��اع الملصق� � ��ات يزدهر بش� � ��كل‬ ‫مس� � ��تمر كواح� � ��د م� � ��ن أه� � ��م الصناعات يف‬ ‫الس� � ��وق المتنامي� � ��ة‪ ,‬ووفق � � �ا ً لتوقع� � ��ات‬ ‫(س� � ��ميثرز بي� � ��را –‪ )Smithers Pira‬ف� � ��أن‬ ‫قيم� � ��ة س� � ��وق الملصق� � ��ات ق� � ��د وصلت إىل‬ ‫‪ 36.98‬ملي� � ��ار دوالر يف ع� � ��ام ‪ ,2017‬ويتوقع‬ ‫ذات المصدر أن يس� � ��تمر نمو هذه الصناعة‬ ‫بمع� � ��دل ‪ % 4.1‬س� � ��نويا ً حتى ع� � ��ام ‪,2022‬‬ ‫لتصل قيمة هذه الصناعة إىل ‪ 45.22‬مليار‬ ‫دوالر بحلول ذلك الوقت‪.‬‬ ‫س� � ��اهمت التقني� � ��ات الموج� � ��ودة يف كال من‬ ‫الطابع� � ��ة الرقمية ذات التصوي� � ��ر الكهربايئ‬ ‫و الطابع� � ��ة الرقمية النافثةللحب� � ��ر يف انتاج‬ ‫‪ % 28‬م� � ��ن إجم� � ��ايل انت� � ��اج الملصقات يف‬ ‫عام ‪ ،2017‬أي ما يع� � ��ادل ‪ 11%‬من حجم‬ ‫الملصق� � ��ات المنتج� � ��ة‪ .‬مم� � ��ا يظه� � ��ر ق� � ��درة‬ ‫الطابع� � ��ة الرقمية على انتاج ملصقات ذات‬ ‫مزابا و قيمة عالية‪.‬‬ ‫ق� � ��د ت� � ��م تصمي� � ��م طابع� � ��ة ( أكوري� � ��و بريس‬ ‫–‪ )Accurio Press‬لش� � ��ركة كونيكامينولتا‬ ‫م� � ��ن أج� � ��ل تلبي� � ��ة احتياج� � ��ات و متطلب� � ��ات‬ ‫هذه الصناعة وانت� � ��اج الملصقات الصغيرة‬ ‫والمتوس� � ��طة الحجم‪ ،‬كما نعمل على جعل‬ ‫طابع� � ��ة أكوريو بريس ح� �ل �ا ً قاب� �ل �ا ً للتطبيق‬ ‫على الملصقات الكبيرة الحجم‪ .‬يف محاولة‬ ‫لتقديم نظام طابعات رقمية يمكنه التعامل‬ ‫مع مختلف أحجام الملصقات‪.‬‬


‫معرض الخليج للطباعة والتغليف‬

‫للمرة األوىل شركة (زيروكس إيريديز – ‪ )Xerox Iridesse‬يف معرض‬ ‫(الخليج للطباعة والتغليف –‪)Gulf Print & Pack‬‬

‫ش� � ��اركت ( زيروك� � ��س إيريدي� � ��ز – ‪Xerox‬‬ ‫‪ (Iridesse‬الشركة الرائدة يف صناعة الطباعة‪,‬‬ ‫يف مع� � ��رض ( الخلي� � ��ج للطباع� � ��ة والتغليف‬ ‫–‪ ) Gulf print & Pack‬وه� � ��ي المش� � ��اركة‬ ‫األوىل للش� � ��ركة يف المعرض‪ ,‬عند زيارة جناح‬ ‫الشركة داخل المعرض يمكنك رؤية جميع‬ ‫المنتجات الرقمية الرائدة يف صناعة الطباعة‪,‬‬ ‫والمنتجات النافثة للحبر‪ ,‬والحلول المتكاملة‬ ‫والمدمجة لمش� � ��اكل الطباع� � ��ة والعديد من‬ ‫تطبيقات تعزيز األعمال‪.‬‬ ‫قامت الش� � ��ركة خالل المعرض بعرض أول‬ ‫طابع� � ��ة رقمي� � ��ة يف العالم‪ ,‬يمكنه� � ��ا الطباعة‬ ‫بس� � ��تة أل� � ��وان وه� � ��ي (الذهب� � ��ي المع� � ��دين‬ ‫والفض� � ��ي و األبي� � ��ض باإلضاف� � ��ة إىل الل� � ��ون‬

‫األزرق واللون األرجواين واألصفر واألس� � ��ود‬ ‫يف مسار واحد أو كألوان موضعية‪.‬‬ ‫ووفقا ً لش� � ��ركة ( زيروك� � ��س –‪ ) Xerox‬من‬ ‫شأن هذه الطابعة أن تعزز الطباعة الرقمية‬ ‫المتنامي� � ��ة يف الس� � ��وق مم� � ��ا يتي� � ��ح مي� � ��زة‬ ‫تنافسية لمزودي الطباعة‪.‬‬ ‫إن المي� � ��زات المتواج� � ��دة يف ه� � ��ذه الطابعة‬ ‫الرقمي� � ��ة الجديدة مثل – الط� �ل��اء و األلوان‬ ‫المعدني� � ��ة و األحب� � ��ار البيض� � ��اء و األل� � ��وان‬ ‫الموضعية ذات النطاق الواس� � ��ع – جعلت‬ ‫م� � ��ن ه� � ��ذه الطابع� � ��ة واح� � ��دة م� � ��ن أفض� � ��ل‬ ‫الخيارات يف صناعات الطباعة اليوم‪ .‬إذ من‬ ‫المتوقع أن تنمو أحجام الطباعة لهذا النوع‬ ‫من المي� � ��زات بمعدل س� � ��نوي مركب يبلغ‬

‫‪ 27%‬حتى ع� � ��ام ‪ , 2020‬وتق� � ��دم هوامش‬ ‫تت� � ��راوح ما بين ‪ 50‬إىل ‪ 400‬يف المئة والتي‬ ‫تتج� � ��اوز مي� � ��زات الطباعة بطابع� � ��ات األحبار‬ ‫الملون� � ��ة االعتيادي� � ��ة (األزرق و األرج� � ��واين‬ ‫واألصفر واألسود)‪.‬‬ ‫تتميز طابعات ( زيروكس إيريديز – ‪Xerox‬‬ ‫‪ )Iridesse‬بوجود نظ� � ��ام مجموعة العرض‬ ‫الكامة (‪ )FWA‬وبرنامج أيل للتحكم بجودة‬ ‫األلوان (‪ )ACQS‬والذي من ش� � ��أنه تمكين‬ ‫التحك� � ��م بدقة و كثافة األل� � ��وان بالحد األدىن‬ ‫من تدخل المش� � ��غل‪ .‬وتعد هذه الطابعات‬ ‫الح� � ��ل المث� � ��ايل واألكث� � ��ر فعالي� � ��ة للطباع� � ��ة‬ ‫عل� � ��ى الم� � ��دى القصي� � ��ر من حي� � ��ث التكلفة‬ ‫والتخصي� � ��ص والتس� � ��ليم الس� � ��ريع مم� � ��ا‬ ‫يتناسب بدوره مع بيئة الطباعة المتطلبة‪.‬‬ ‫تص� � ��ل س� � ��رعة الطابع� � ��ة إىل ‪ 120‬ج� � ��زء يف‬ ‫المليون على جميع المواد واألصول حتى‬ ‫تلك المواد ذات التصني� � ��ف الثقيل‪ ,‬بما يف‬ ‫ذلك طباعة الوس� � ��ائط المدمجة و مجموعة‬ ‫خي� � ��ارات لعملي� � ��ات التش� � ��طيب النهائي� � ��ة‪.‬‬ ‫يمكن للطابعة التعام� � ��ل مع مهام الطباعة‬ ‫األكث� � ��ر تعقيداً‪ .‬وس� � ��تقوم ش� � ��ركة زيروكس‬ ‫خالل المعرض بعرض العديد من األجهزة‬ ‫والحل� � ��ول المتاح� � ��ة لعمالئه� � ��ا بم� � ��ا يف ذلك‬ ‫الطابع� � ��ات النافث� � ��ة للحب� � ��ر و طابع� � ��ات من‬ ‫طراز (‪ )XM Pie‬و طابعات من طراز (‪)EFI‬‬ ‫والعديد من األجهزة والطابعات األخرى‪.‬‬

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‫شركة ‪ BOBST‬تسلط الضوء على ابتكاراتها يف صناعة الطباعة‬


‫س� � ��تقوم ش� � ��ركة ‪ BOBST‬افريقيا والش� � ��رق‬ ‫األوسط خالل مشاركتها يف معرض (الخليج‬ ‫للطباع� � ��ة والتغليف بتس� � ��ليط الضوء على‬ ‫تقنياتها الرائدة يف هذه الصناعة‪ .‬س� � ��نعرض‬ ‫على س� � ��بيل المث� � ��ال أدوات قط� � ��ع القوالب‬ ‫وطابعات من طراز( ‪)NOVA CUT 106 ER‬‬

‫و طراز (‪ )EXPERT CUT 106 PER‬و التي‬ ‫تم تصنيفها كأدوات رائدة يف هذه الصناعة‬ ‫من شأنها تقديم منتجات ذات جودة وأداء‬ ‫عايل المستوى‪.‬‬ ‫ع� �ل��اوة عل� � ��ى ذل� � ��ك‪ ،‬يضم� � ��ن جه� � ��از نس� � ��ق‬ ‫العملي� � ��ات الموج� � ��ود يف الطابع� � ��ة س� � ��حب‬

‫وفحص ج� � ��ودة الورق بش� � ��كل تلقايئ دون‬ ‫الحاجة إليق� � ��اف عملية االنتاج‪ .‬كما أن نظام‬ ‫(‪ )EXPERTFOLD50-110‬لتغليف الورق‬ ‫و نظام (‪ )ACCUCHECK‬للتحكم يف الجودة‬ ‫المضمني� � ��ن يف الطابع� � ��ة‪ ،‬يضمن� � ��ان تغليف‬ ‫المنتجات بعبوات خالية من العيوب‪.‬‬ ‫وم� � ��ن أب� � ��رز األجه� � ��زة التي س� � ��يتم تس� � ��ليط‬ ‫الضوء عليه� � ��ا‪ ،‬جه� � ��از (‪)SPEEDWAVE 2‬‬ ‫والحاصل عل� � ��ى براءة اخت� � ��راع والذي يوفر‬ ‫إنتاجية ال مثيل لها لقاعدة العبوات‪.‬‬ ‫جمي� � ��ع الحل� � ��ول المقدم� � ��ة تعتبر مناس� � ��بة‬ ‫للمح� � ��والت التي تس� � ��عىإىل أتمت� � ��ه عملية‬ ‫اإلنت� � ��اج وضم� � ��ان الج� � ��ودة وزي� � ��ادة األرباح‪.‬‬ ‫س� � ��يتم خالل المع� � ��رض تقدي� � ��م معلومات‬ ‫وافي� � ��ة ح� � ��ول جمي� � ��ع ه� � ��ذه المنتج� � ��ات‪،‬‬ ‫إىلجانب مجموعةواس� � ��عة م� � ��ن الخدمات‬ ‫االخ� � ��رى يف جن� � ��اح‪ BOBST‬رق� � ��م (‪)2J14‬‬ ‫لتمكي� � ��ن العمالء من الحفاظ علىمعداتهم‬ ‫وأجهزتهم بأفضل حال والحفاظ على انتاج‬ ‫بمستوى عايل من حيث األداء والجودة‪.‬‬

‫معرض إي أف آي‬

‫مصممة األزياء أرييل سويدرو يف حديث‬ ‫بمعرض "إي أف آي كونيكت ‪"2019‬‬ ‫ذكرت شركة ( إلكترونيس ‪)Electronics -‬‬ ‫للتصوير‪ ،‬ظهور المصممة (أرييل سويدرو‬ ‫ ‪ )Ariel Swedroe‬يف جلس� � ��ة خاص� � ��ة‬‫بعن� � ��وان "مس� � ��تقبل الطباعة" يف معرض (‬ ‫إي أف أي كونيك� � ��ت ‪ ،)EFI Connect -‬و‬ ‫ال� � ��ذي عقد يف الفترة الممت� � ��دة مابين ‪ 22‬و‬ ‫إىل ‪ 25‬م� � ��ن كان� � ��ون الثاين – يناي� � ��ر يف والية‬ ‫الس فيغاس يف الواليات المتحدة‪ ،‬تميزت‬ ‫جلس� � ��ة (س� � ��ويدرو ‪ )Swedros -‬والت� � ��ي‬ ‫عق� � ��دت يف مؤتم� � ��ر (إي أف آي كونيك� � ��ت‬ ‫بتاريخ ‪ 24‬كانون الثاين – يناير بعرض أزياء‬ ‫م� � ��ن إبداعات المتميزة (أرييل س� � ��ويدرو ‪-‬‬ ‫‪ )Ariel Swedroe‬مع وجود عرض لنماذج‬ ‫خالقة تم انتاجها باستخدام تقنيات اإلنتاج‬ ‫الرقمية كطابعة النسيج (‪)EFI Reggiani‬‬ ‫القائمة على نفث الحبر‪.‬‬ ‫اكتشفت سويدرو شغفها باألزياء منذ عمر‬ ‫السبع س� � ��نوات‪ ،‬إذ كانت تستمتع بصناعة‬ ‫األزي� � ��اء والمالب� � ��س لدميته� � ��ا‪ .‬وق� � ��د قامت‬ ‫والدتها بتس� � ��جيلها يف صفوف للتصميم يف‬ ‫معه� � ��د خ� � ��اص يف والية ميام� � ��ي والتي كان‬ ‫لها الفضل يف اكتشاف اهتماماتها و تنمية‬ ‫مهاراتها يف التصميم‪.‬‬ ‫كان� � ��ت (س� � ��ويدرو ‪ )Swedros -‬محاط� � ��ة‬ ‫بالفنون وأعمال العمارة واالزياء منذ صغرها‪.‬‬ ‫جده� � ��ا ه� � ��و الفن� � ��ان والمهن� � ��دس المعماري‬ ‫روبورت س� � ��ويدرو والذي برزت أعماله على‬ ‫الساحة الفنية منذ عام ‪ .1963‬وقد أمضت‬ ‫سويدروساعات طويلة من حياتها يف مرسم‬ ‫جدها‪ ،‬مما س� � ��اعدها على فهم واستيعاب‬ ‫تركيب� � ��ة الفن و األل� � ��وان ومنحها القدرة على‬ ‫إدراك األش� � ��ياء الجميل� � ��ة‪ ،‬على ح� � ��د قولها‪.‬‬ ‫وق� � ��د فك� � ��رت س� � ��ويدرو بطباع� � ��ة األل� � ��وان و‬

‫تصاميم جدها المعقدة على النس� � ��يج‪ ،‬ظنا‬ ‫منه� � ��ا أنها س� � ��تكون جميلة عل� � ��ى المالبس‪.‬‬ ‫و ق� � ��د أحب� � ��ت الفكرة وعملت على توس� � ��يع‬ ‫الفكرة واستخدام أعمال جدها اإلبداعية يف‬ ‫اتجاهات جديدة ومختلفة‪ .‬كانت تلك الفكرة‬ ‫الشرارة التي أدت إىل وجود أعمال سويدرو‬ ‫بتوقيع أرييل سويدرو‪.‬‬

‫تقنيات الطباع� � ��ة الحديثة يف‬ ‫خدمة أعمال تصميم األزياء‬

‫اضاف� � ��ت ايض � � �ا ً س� � ��ويدرو "أن� � ��ا س� � ��عيدة‬ ‫بمشاركتي يف معرض إي أف آي كونيكت‬ ‫و تابع� � ��ت "على الرغم م� � ��ن أنني عملت يف‬ ‫تصمي� � ��م األزياء‪ ،‬إال أنه ما ي� � ��زال لدي الكثير‬ ‫ألتعلم� � ��ه‪ .‬كم� � ��ا أن مش� � ��اركتي يف مع� � ��رض‬ ‫إي أف أي كونيك� � ��ت س� � ��تمنحني الفرص� � ��ة‬ ‫للتعرف على أح� � ��دث التجاهات والتقنيات‬

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‫المستخدمة يف طباعة المنسوجات الرقمية‬ ‫وأدوات البرمجيات التي من ش� � ��أنها جعل‬ ‫عملية التصميم أسرع وأسهل‪ ،‬مما يساعد‬ ‫على خلق مزيد م� � ��ن اإلبداع‪ .‬وأنا أتطلع إىل‬ ‫مش� � ��اركة قصتي وأفكاري حول ما أتعلمه‬ ‫يف المؤتمر مع الجمهور"‪.‬‬ ‫و قال ( فرانك مالوزي ‪)Frank Mallozzi-‬‬ ‫المس� � ��ؤول عن إيرادات مع� � ��رض ( إي أف‬ ‫أي كونكيت) "نحن لس� � ��نا مهتمون بتطوير‬ ‫التحس� � ��ينات والتغيرات يف المنسوجات و‬ ‫المالب� � ��س بتقنيات رقمية خ� �ل��ال مجموعة‬ ‫الحل� � ��ول المتعلق� � ��ة بالمنس� � ��وجات لدين� � ��ا‬ ‫فقط‪ ،‬بل نطم� � ��ح أيضا إىل تس� � ��ليط الضوء‬ ‫عل� � ��ى العمل العظيم ال� � ��ذي تقوم به بعض‬ ‫الش� � ��ركات‪ ،‬كش� � ��ركة (‪ )Gen Z-ers‬بتوقيع‬ ‫أرييل سويدرو يف تطوير أعمال هذا السوق‬ ‫المهم‪ ،‬وبناء ش� � ��ركات مربح� � ��ة تعتمد على‬ ‫استخدام التقنيات الرقمي"‪.‬‬ ‫وق� � ��د اجتمع محت� � ��ريف الطباعة م� � ��ن جميع‬ ‫أنح� � ��اء العال� � ��م يف والي� � ��ة الس فيغ� � ��اس يف‬ ‫الوالي� � ��ات المتح� � ��دة لحض� � ��ور مع� � ��رض إي‬ ‫أف آي كونيك� � ��ت للتدري� � ��ب التثقيفي حول‬ ‫تحديات الطباع� � ��ة و ادارة عمليات التعبئة‬ ‫والتغلي� � ��ف‪.‬و يع� � ��د المؤتم� � ��ر مكانً� � ��ا مثال ًيا‬ ‫للح� � ��وار المفت� � ��وح وتب� � ��ادل األف� � ��كار‪ ،‬مم� � ��ا‬ ‫يتي� � ��ح للعم� �ل��اء فرصة قيمة للمش� � ��اركة يف‬ ‫الجلسات التعليمية وتلقي الخبرة العملية‬ ‫ومناقشة اتجاهات الصناعة والتواصل مع‬ ‫أقرانه� � ��م والتعبير عن آرائه� � ��م والتعلم من‬ ‫اآلخرين‪.‬‬


‫مقابلة ‪ -‬كونيكا مينولتا‬

‫ابتكار تكنولوجيا الواقع المعزز يسهم‬ ‫بتحقيق الطباعة التفاعلية‬ ‫تتحدث مجلة "مي برنتر" إىل كريستيان كيسويتر رئيس مركز العمليات واالبتكار يف‬

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‫شركة كونيكا مينولتا الرائدة يف قطاع حلول األعمال يف أوروبا‪ ,‬حول التطورات التي‬ ‫ُتحدثها تقنية الواقع المعزز يف صناعة الطباعة‪.‬‬


‫ضم� � ��ن إطار ما تحققه تقنية الواقع المعزز‬ ‫يف مجال صناعة الطباعة لتحقيق الطباعة‬ ‫التفاعلي� � ��ة‪ ،‬ما ه� � ��ي النتائ� � ��ج المرجوة من‬ ‫استخدام هذه التقنية؟‬ ‫تتركز تقنية الطباع� � ��ة التفاعلية اليوم حول‬ ‫التكنولوجيا القائمة على إظهار المعلومات‬ ‫م� � ��ن خ� �ل��ال إس� � ��قاط األجس� � ��ام االفتراضية‬ ‫والمعلومات يف بيئة المس� � ��تخدم الحقيقية‬ ‫وتلبية احتياجات العمالء‪.‬‬ ‫وإليكم بعض األمثلة‪:‬‬ ‫• فيما يخص أساليب ترويج المنتج وزيادة‬ ‫المبيعات‪ ،‬فإن تقني� � ��ة الواقع المعزز تتيح‬ ‫س� � ��وقا ً متكامال ً لمر ّوجيها م� � ��ا يمكّنهم من‬ ‫المن َت� � ��ج إىل المس� � ��تهلك بطريق� � ��ة‬ ‫وص� � ��ول ُ‬ ‫جديدة ومم ّيزة‪.‬‬ ‫• تتميز تلك التقنية بتعزيز وتطوير خطوات‬ ‫الترويج للمنتَج‪.‬‬ ‫• أما فيما يخص البيئات التدريبية‪ ،‬فيمكن‬ ‫لألشخاص االستفادة من محتوى التدريب‬ ‫وتنفيذه بطرق جديدة من خالل مش� � ��اهدة‬ ‫مقاط� � ��ع الفيدي� � ��و والوس� � ��ائل التفاعلي� � ��ة‬ ‫واالختب� � ��ارات وغيره� � ��ا‪ ,‬ما ي� � ��ؤدي إىل خلق‬ ‫مزايا تنافس� � ��ية ألولئك الذين يس� � ��تخدمون‬ ‫تل� � ��ك التقني� � ��ة لم� � ��ا توفره له� � ��م من خوض‬ ‫تجرب� � ��ة فريدة ضمن بيئ� � ��ة العالم الحقيقي‬ ‫حيث تمكنهم من إدراك أهمية دور المنتَج‬ ‫المطبوع‪.‬‬

‫م� � ��ا أهمية تطبيق تقني� � ��ة الواقع المعزز يف‬ ‫مجال صناعة الطباعة والتغليف؟‬ ‫تحت� � ��وي الطباعة على بع� � ��ض القيود التي‬ ‫يمك� � ��ن للف� � ��رد تجاوزه� � ��ا وج� � ��ذب اهتم� � ��ام‬ ‫الف� � ��رد إىل المنتج� � ��ات المطبوع� � ��ة بالتمتّع‬ ‫بمي� � ��زات طباعة عالي� � ��ة الج� � ��ودة من خالل‬ ‫اس� � ��تخدام تلك التقنية بسالس� � ��ة وسهولة‪،‬‬ ‫واالبتعاد عن المحتوى الثابت وعدم التقيد‬ ‫بالمساحة المحدودة للمنتجات المطبوعة‪،‬‬ ‫إضاف� � ��ة إىل أن� � ��ه يمك� � ��ن لتل� � ��ك التقني� � ��ة أن‬ ‫تسهم يف تطوير الطباعة من خالل إسقاط‬ ‫المحت� � ��وى الرقم� � ��ي يف بيئ� � ��ة المس� � ��تخدم‬ ‫الحقيقية بأساليب عملية تفاعلية‪.‬‬ ‫ويمكنك جعل� � ��ه تفاعليا ً وفتح قناة اتصال‬ ‫على الوجهي� � ��ن‪ .‬وعندها تجتاز كل العقبات‬ ‫ول� � ��ن تكون مقيدًا بحجم الملصقات أو عدد‬ ‫صفحات المنتج المطبوع‪.‬‬ ‫إىل جانب التقليل من قيمة النفقات يلغي‬ ‫الحاج� � ��ة لعرض فائ� � ��ض م� � ��ن المعلومات‬ ‫الخاص� � ��ة بالمنت� � ��ج على الغ� �ل��اف‪ ،‬وعرض‬ ‫المعلومات األساسية فقط والتي تضم‪:‬‬ ‫• مكان إنتاج المادة المطبوعة‬ ‫• الجهة المنتجة‬ ‫• يف ح� � ��ال كان المنت� � ��ج غالف � � �ا ً لألطعم� � ��ة‪:‬‬ ‫ينبغي ذكر المكونات الرئيس� � ��ية والبيانات‬ ‫الصحي� � ��ة الغذائي� � ��ة للمنت� � ��ج ولمح� � ��ة حول‬ ‫السعرات الحرارية‪.‬‬ ‫• طرق التغليف الصحية‪.‬‬ ‫• تن ّوع وس� � ��ائل التروي� � ��ج للمنتج من خالل‬ ‫عروض تس� � ��ويقية ربحية تس� � ��هم بالوصول‬ ‫الس� � ��ريع للمنت� � ��ج خاص� � ��ة فيم� � ��ا يتعل� � ��ق‬ ‫بالمنتج� � ��ات ذات المكون� � ��ات المماثلة‪ ،‬فإن‬ ‫هذه الش� � ��ركات تفتقر إىل الوصول المباشر‬ ‫للمنت� � ��ج إىل عمالئه� � ��ا‪ ،‬وعادة م� � ��ا يحتاجون‬ ‫إىل متاج� � ��ر مح� � ��ددة لمش� � ��اركتهم بإيص� � ��ال‬ ‫المنتج إىل المستهلك‪ ،‬فيما تمكنهم تقنية‬ ‫الواقع المعزز بتوفير كافة البيانات الخاصة‬ ‫بالتعريف عن المنتج من خالل العديد من‬ ‫العروض بعيدا ً عن التشاركية مع التجار‪.‬‬ ‫كيف يمكن للشركات إنشاء ميزة تنافسية‬ ‫وتحقي� � ��ق إيرادات جديدة باس� � ��تخدام تلك‬ ‫التقنية؟‬ ‫عل� � ��ى الرغ� � ��م م� � ��ن أن تلك التقنية ليس� � ��ت‬

‫بالتقنية الحديثة العهد إال أنها ما تزال تبدو‬ ‫يف بداي� � ��ة عهده� � ��ا إىل حد ما كم� � ��ا تعد أحد‬ ‫عوامل النج� � ��اح المتميزة والق ّيمة يف جذب‬ ‫المستخدمين‪.‬‬ ‫إن تلك التقنية تق� � ��وم بتوفير فرص جديدة‬ ‫للمطبوعات إلضافة وسائل إيرادات جديدة‬ ‫دون الحاج� � ��ة إىل أن تصب� � ��ح وكال� � ��ة رقمية‪،‬‬ ‫حيث أنهم أصبحوا من خاللها قادرين على‬ ‫تقدي� � ��م خدم� � ��ات إضافية مرتبطة مباش� � ��رة‬ ‫بأعمالهم األساسية‪.‬‬ ‫َ‬ ‫ويف هذا الصدد سأذكر مثالين‪:‬‬ ‫• الطابعة الخاص� � ��ة بالملصقات المطبوعة‬ ‫فرصا أكثر لتزويد المستهلكين بكافة‬ ‫لديها ً‬ ‫المعلومات‪.‬‬ ‫• لقد بدأت بالفعل مكاتب البريد أو األماكن‬ ‫المحددة إلرس� � ��ال الرس� � ��ائل يف تقديم كافة‬ ‫خدم� � ��ات الطباعة وأصبح� � ��ت بمثابة محطة‬ ‫واح� � ��دة للبريد المباش� � ��ر‪ ,‬كم� � ��ا يمكنهم اآلن‬ ‫تقديم خدمات إضافية لعمالئهم من خالل‬ ‫استخدام تلك التقنية‪.‬‬ ‫إن نق� � ��اط الدخ� � ��ول المنخفض� � ��ة لمكات� � ��ب‬ ‫البريد تتيح لهم االقتراب من الطابعة فقط‬ ‫إىل الخدم� � ��ات المش� � ��ابهة لل� � ��وكاالت‪ .‬لذلك‬ ‫فهي تس� � ��اعدهم عل� � ��ى تحولهم إىل مطبعة‬ ‫تحظى عادة بالتحدي من خالل المنافس� � ��ة‬ ‫الش� � ��ديدة على التسعير يف حين أن إضافة‬ ‫فرص جديدة توفر فرصة للتميز يف السوق‪.‬‬ ‫ه� � ��ل تق� � ��دم ش� � ��ركتكم منتج� � ��ات تلب� � ��ي‬ ‫احتياجات قطاع تقنية الواقع المعزز؟‬ ‫لقد أطلقت شركتنا كونيكا مينولتا يف نهاية‬ ‫ع� � ��ام ‪ 2018‬مجموع� � ��ة منتجات تتناس� � ��ب‬ ‫والواق� � ��ع المعزز لتلبي� � ��ة احتياجات صناعة‬ ‫الطباعة والتغليف‪ ،‬كما أننا ش� � ��ركاء موثوق‬ ‫به� � ��م يف مجال تقديم خدمات الطباعة منذ‬ ‫عدة عقود‪ ،‬فيما نستخدم حاليا ً هذه الخبرة‬ ‫الت� � ��ي اكتس� � ��بناها لتقديم حل� � ��ول تطويرية‬ ‫مناسبة‪ ،‬حيث ال ينبغي أن تكون متخصصا ً‬ ‫بالبرمج� � ��ة أو التصميم لتتمكن من إنش� � ��اء‬ ‫وتطوي� � ��ر محت� � ��وى مث� � ��ل ه� � ��ذا المحت� � ��وى‬ ‫التقني‪..‬كم� � ��ا أنه ال يحتاج إىل إعداد أي بنية‬ ‫تحتي� � ��ة لتكنولوجي� � ��ا المعلوم� � ��ات‪ ،‬فكل ما‬ ‫تحتاجه هو ش� � ��بكة انترن� � ��ت ومتصفح ويب‬ ‫واالستعداد لتوسيع نطاق عملك‪.‬‬

‫مقابلة ‪ -‬هايدلبرغ‬

‫التنويع هو كل ما نحتاجه اآلن‬ ‫مجلة مي برنتر تتحدث إىل "روجر نيكوديم" المدير العام لمؤسسة‬ ‫هايدلبرغ الخليج حول التوجهات يف السوق اإلقليمية وكيفية تطوير صناعة‬ ‫الطباعة والتغليف بالتزامن مع تغيرات السوق‪.‬‬ ‫ما نوع التوجهات التي تراها يف سوق‬ ‫الطباعة اإلقليمية والتغليف؟‬

‫يوجد الكثير من التحديات يف مجال الطباعة‬ ‫التقليدية التجارية‪ ،‬وذلك ألن سوق المجالت‬ ‫والم� � ��واد المطبوعة يتق ّلص عاما ً بعد عام يف‬ ‫مجايل طباعة األوفس� � ��يت والطباعة الرقمية‬ ‫وه� � ��ذا يخلق الكثير م� � ��ن التحديات للمطابع‬ ‫التي استثمرت بقوة يف معدات الطباعة‪ .‬كما‬ ‫انخفض السوق الرقمي أيضا ً ولمدة عامين‬ ‫ل� � ��م تتمكن المطاب� � ��ع من تحقي� � ��ق الكميات‬ ‫نفس� � ��ها شهرا ً تلو اآلخر‪ .‬ومن جهة أخرى فإن‬ ‫التعبئة والتغليف على ما يرام‪ .‬كما نالحظ أن‬ ‫العديد من الزبائن يقومون بشراء العديد من‬ ‫اآلالت للتغليف‪ .‬كما نالحظ حدوث عمليات‬ ‫اجتذاب كثيرة لطباعة األوفسيت والتغليف‪.‬‬ ‫لقد شهدنا مؤخرا ً إغالق ما يقارب ‪ 12‬مطبعة‬ ‫تجارية كبي� � ��رة يف المنطقة وس� � ��تبقى األمور‬ ‫تسير ببطء يف قطاع الطباعة التجارية‪.‬‬ ‫م� � ��ا الخط� � ��وات الواج� � ��ب اتخاذه� � ��ا بغي� � ��ة‬ ‫تحسين السوق؟‬ ‫تتم طباع� � ��ة العديد من مه� � ��ام الطباعة هنا‬ ‫ويتم تصديرها إىل أسواق أخرى‪ ،‬وخصوصا ً‬ ‫السوق اإلفريقي‪ .‬كل هذا يتطلب آالت أكبر‬ ‫وأكثر تطورا ً والتي نز ّود الس� � ��وق بها‪ .‬تحتاج‬ ‫الطباعة لتحديد احتياجات الس� � ��وق وإعداد‬ ‫خطط الستثماراتها بما يتماشى مع التوجه‬ ‫الحايل‪ .‬بعض المطابع التجارية متنوعة يف‬ ‫مج� � ��االت أخرى خاصة يف مج� � ��ال التغليف‪.‬‬ ‫ومع ذلك‪ ،‬ليس من الس� � ��هل التنويع ألنك‬ ‫تحتاج إىل التخصص يف مجال التغليف‪.‬‬

‫قب� � ��ل كل ش� � ��يء‪ ،‬فإنن� � ��ي أع� � ��زو نجاحنا إىل‬ ‫الخدم� � ��ات االستش� � ��ارية يف المؤسس� � ��ة‪.‬‬ ‫إننا نقدّم مس� � ��توى عال من االستش� � ��ارات‬ ‫للزبائ� � ��ن الج� � ��دد وللطابعي� � ��ن الموجودي� � ��ن‬ ‫مم� � ��ن يرغب� � ��ون يف توزيع منتج� � ��ات لم تكن‬

‫أخبرن� � ��ا ع� � ��ن التناظر الذي تقدم� � ��ه خاصية‬ ‫الدعائم الثالثة؟‬ ‫إنن� � ��ا نقدم خدم� � ��ات استش� � ��ارية للمبيعات‬ ‫يف أعمالنا‪ ،‬حيث إنن� � ��ا بحاجة لتقديم حلول‬ ‫مناس� � ��بة لزبائنن� � ��ا وال يمكنن� � ��ا تقديم الحل‬ ‫المناس� � ��ب إال ّ عندما نعرف ما يريد عمالؤنا‬ ‫تحقيق� � ��ه‪ .‬ف� � ��إذا كان العميل يري� � ��د صناديق‬ ‫مزخرفة فإننا بحاجة لتقديم حلول كهذه‪.‬‬ ‫ي� � ��أيت التموي� � ��ل يف المرتبة الثاني� � ��ة‪ ،‬فعندما‬ ‫نتحدث ع� � ��ن متطلبات التمويل التي تصل‬ ‫لـ ‪ 2‬و‪ 3‬مليون ي� � ��ورو‪ ،‬فأنت بحاجة لتحصل‬ ‫على ه� � ��ذا المبلغ من خ� �ل��ال البنوك أو من‬ ‫خ� �ل��ال مص� � ��ادر محلي� � ��ة أخرى‪ .‬وم� � ��ع ذلك‪،‬‬ ‫ليس من السهل الحصول على التمويل يف‬ ‫صناعاتنا هذه األيام‪ .‬لهذا السبب دورنا مهم‬ ‫ج� � ��داً‪ ،‬فنحن نق� � ��دم ضمانات للمؤسس� � ��ات‬ ‫المالي� � ��ة‪ ،‬نق� � ��دم ضمانات بأن آالتنا س� � ��وف‬ ‫تعمل جيدا ً وأن عمالؤنا جديرون بالثقة‪.‬‬ ‫الدعامة الثالثة هي الخدمات التقن ّية‪ ،‬نحن‬ ‫نس� � ��تثمر دائما ً لتقديم دع� � ��م تقني أفضل‬ ‫للزب� � ��ون‪ ،‬وللقيام بذلك‪ ،‬تحتاج لالس� � ��تمرار‬ ‫يف تمويل موظفيك‪ .‬عليك جذب أشخاص‬ ‫جدد مع االس� � ��تمرار يف تدريب األش� � ��خاص‬ ‫الحاليين‪.‬‬ ‫قدمن� � ��ا مؤخ� � ��را ً م� � ��ا يس� � ��مى ب � � �ـ‪،HI Pack‬‬ ‫تمن� � ��ح الكثير من المرون� � ��ة للزبائن‪ ،‬كتقديم‬ ‫س� � ��اعات دعم مجانية يف العق� � ��ود المبرمة‪،‬‬

‫إذن‪ ،‬إىل أين يتجه عام ‪2019‬؟‬ ‫من المؤكد أن عام ‪ 2019‬يتجه نحو التعبئة‬ ‫والتغليف والحصول على آالت أكثر تطوراً‪.‬‬ ‫يف قط� � ��اع التغلي� � ��ف‪ ،‬لم نعد ن� � ��رى أربعة أو‬ ‫خمس� � ��ة ألوان يف اآلالت‪ ،‬معظم اآلالت اآلن‬ ‫ه� � ��ي ‪ 6‬أو ‪ 7‬أل� � ��وان‪ ،‬آالت تغلي� � ��ف وتغليف‬ ‫مزدوج‪ .‬وتكون هذه اآلالت مزودة بتقنيات‬ ‫األشعة البنفسجية واألشعة فوق الحمراء‬ ‫وما إىل ذلك‪.‬‬ ‫كم� � ��ا أن المجال الرقمي س� � ��وف يتحس� � ��ن‬ ‫قليال ً‪ .‬ومع ذلك‪ ،‬فإن تقنية الفليكسو تؤدي‬ ‫أداء جيدا ً نوعا ً ما يف الس� � ��وق‪ ،‬وستس� � ��تمر‬ ‫يف تحس� � ��ين أدائه� � ��ا‪ ،‬ألنها جزء م� � ��ن صناعة‬ ‫التعبئة والتغليف‪.‬‬ ‫ما هي خطط ش� � ��ركة هايدلبرغ لعام ‪2019‬‬ ‫فيما يخص المنتجات والحلول؟‬ ‫أننا نق� � ��دم حلول كامل� � ��ة للقط� � ��اع التجاري‬ ‫وقطاع التعبئة والتغليف‪ ،‬كما نرى نموا ً يف‬ ‫القواطع والمجلدات واللواصق‪ .‬يف الواقع‪،‬‬ ‫حصتن� � ��ا أكبر بكثير هذا العام يف هذا القطاع‬ ‫وأن� � ��ا متأك� � ��د أن� � ��ه سيس� � ��تمر يف النم� � ��و‪ .‬إننا‬ ‫نخطط لتحقيق نمو أكبر يف األشهر القادمة‪.‬‬ ‫نعمل أيضا ً على تحفير فروعنا يف المنطقة‬ ‫ونب� � ��ذل المزي� � ��د م� � ��ن الجهود يف األس� � ��واق‬ ‫كس� � ��وق البحري� � ��ن‪ ،‬الع� � ��راق‪ ،‬قط� � ��ر وعمان‪.‬‬ ‫وبالطب� � ��ع يف أس� � ��واق اإلم� � ��ارات العربي� � ��ة‬ ‫المتح� � ��دة والمملك� � ��ة العربي� � ��ة الس� � ��عودية‬ ‫نرى جهودا ً جيدة واألمور تس� � ��ير يف االتجاه‬ ‫الصحيح‪.‬‬

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‫حس� � ��ناً‪ ،‬م� � ��ا األعم� � ��ال الت� � ��ي قم� � ��ت‬ ‫به� � ��ا خدم� � ��ة لمؤسس� � ��ة هايدلب� � ��رغ يف‬ ‫السنوات األخيرة؟‬

‫موجودة يف السوق‪ .‬أنا أتحدث هنا عن آالت‬ ‫الخاصة بن� � ��ا‪ ،‬وأنظمة التوصيل‪ .‬وغيرها من‬ ‫المنتجات المتخصصة‪.‬‬ ‫إن تجارة الكرتون القابل للطي بات شائعا ً‬ ‫بكثرة يف ه� � ��ذه االيام‪ ،‬حيث تبدأ الش� � ��ركات‬ ‫عادة يف الس� � ��وق بل ّفة كبيرة وتنتهي بمنتج‬ ‫مزيّ� � ��ن بالنق� � ��ش‪ ،‬وقوالب مقطع� � ��ة وما إىل‬ ‫ذلك‪ .‬ش� � ��يء آخر ال أنساه أبدا ً وهو خدماتنا‬ ‫ذات الدرج� � ��ة األوىل‪ ،‬إننا نقدّم كل الخدمات‬ ‫التقني� � ��ة والمالي� � ��ة‪ .‬وكتناظ� � ��ر وظيف� � ��ي فأنا‬ ‫أتحدث دائما ً عن ثالثة دعائم بين المبيعات‬ ‫والخدمة والتمويل‪.‬‬

‫وخص� � ��م على قط� � ��ع الغيار‪ ،‬وم� � ��ا إىل ذلك‪.‬‬ ‫إنها تس� � ��اعد الزبون يف الحفاظ على أجهزته‬ ‫واستمرارية تشغيلها على أفضل مستوى‪.‬‬ ‫إننا نكسب والء عمالئنا من خالل مبادرات‬ ‫كهذه‪ .‬وعالوة عل� � ��ى كل مل يقدمه الحامل‬ ‫الثاليث‪ ،‬فإننا نط� � ��رح نظامنا البيئي الخاص‬ ‫بالبرمجيات ويدعى‪ ،PRINECT‬والذي هو‬ ‫فري� � ��د من نوعه كما يقدم الكثير من القيمة‬ ‫المضافة والمرونة لعمالئنا‪.‬‬



‫شركة " ليبل إيمج" تختار طابعة دورست تاو ‪ 330‬النافثة للحبر‬ ‫لدفع النمو‬

‫استثمرت " ليبل إيمج" يف طابعة‬ ‫دورست تاو إي ‪ 330‬النافثة للحبر‬ ‫لدعم التزامها المستمر بالنمو‬ ‫التشغيلي وخدمة العمالء عالية‬ ‫الجودة‪ .‬تم تأسيسها يف عام‬ ‫‪ ،1986‬وتم االستحواذ على الشركة‬ ‫األسترالية من ِق بل نيك و إيما‬ ‫غيدوين عام ‪ ،2015‬ومنذ ذلك‬ ‫الحين قاما بعدد من التحسينات‬ ‫واالستثمارات التي تركز على دفع‬ ‫عال‬ ‫النمو والحفاظ على مستوى‬ ‫ٍ‬ ‫من الخدمة ودعم قاعدة عمالئهم‬ ‫الواسعة‪.‬‬ ‫وقد تم اختيار أحدث التقنيات‬ ‫الرقمية النافثة للحبر الستكمال‬ ‫أنظمة طباعة الملصقات التقليدية‪.‬‬ ‫كما يوضح نيك ذلك قائالً‪" :‬قمنا‬ ‫أوال ً بتقييم أساسيات القدرة على‬ ‫التكيف والموثوقية والجودة والفرص‬ ‫المتاحة لتعزيز عروض عمالئها‪.‬‬ ‫وقامت دروست تاو إي ‪ 330‬بتحديد‬

‫كل تلك الصناديق وأكثر من ذلك‪.‬‬ ‫لقد كانت اإلنتاجية وجودة الطباعة‬ ‫وتناسق األلوان من أبرز القدرات‪.‬‬ ‫خالل عملية اتخاذ القرار الشامل‪،‬‬ ‫كانت إمكانات النمو لـ" ليبل إيمج"‬ ‫قاطعة للشك‪ .‬لقد نظرنا يف خيار‬ ‫الخدمات والعروض اإلضافية لكننا‬ ‫نريد أيضا ً عائدات استثمار منطقية‬ ‫تسمح لنا برفع األسعار لتلبية‬ ‫المتطلبات يف المستقبل‪ .‬لقد أدركنا‬ ‫ً‬ ‫أيض ا أن وجود مطبعة منخفضة‬ ‫دائم ا‬ ‫التكلفة لرأس المال ال يعني‬ ‫ً‬ ‫انخفاض التكلفة اإلجمالية للطباعة‪.‬‬ ‫تواصل إيما‪" :‬تعتبر دروست تاو‬ ‫طابعة هامة للحد من تبذير الوسائط‬ ‫الغربية‪ ،‬يمكننا طباعة دليل‬ ‫صحايف وإرجاع الوسائط إىل نقطة‬ ‫بدء الملصق التالية والبدء فو ًرا يف‬ ‫الطباعة دون أي هدر‪ .‬هذا يعني أن‬ ‫الملصق األول عبارة عن ملصق قابل‬ ‫للفوترة‪ ،‬مما يقلل من النفايات‬

‫والتكاليف‪ ،‬وهو شيء لم أره حتى‬ ‫اآلن يف أي مطبعة أخرى‪ .‬ولم أر هذا‬ ‫المستوى من جودة الصورة يف أي‬ ‫مطبعة نفث حبر أخرى"‪.‬‬ ‫لم يكن عائد االستثمار هو االعتبار‬ ‫الوحيد عند االستثمار يف دروست‬ ‫تاو إي ‪ ،330‬فالمهم أيضا كان‬ ‫النطاق الواسع من الوسائط الذي‬ ‫يمكنه التعامل معها دون فوضى‬ ‫أو تكلفة أو تحديد مصادر مواد‬ ‫االشعال أو نشر مواد الطالء‪ .‬وهي‬ ‫تتراوح بين الحرارية المباشرة‪،‬‬ ‫ومستحضرات التجميل والمواد‬ ‫الغذائية والمشروبات وصوال للمواد‬ ‫الصناعية‪ .‬يف الواقع‪ ،‬إنه يغطي‬ ‫معظم العالمات التجارية‪ .‬ومن‬ ‫األشياء المقنعة األخرى هي عتامة‬ ‫الحبر األبيض المذهل التي تحققت‬ ‫يف عملية الطباعة ذات الممر الواحد‬ ‫مما يقلل من وقت اإلنتاج ومرونة‬ ‫المشغل‪.‬‬

‫معرض باك برينت انترناشينال لتشكيل مستقبل الطباعة‬ ‫والتغليف يف آسيا‬

‫حزمة واحدة وجناح للطباعة‬

‫منصة حصرية لتصميمات التعبئة‬ ‫والتغليف والمستخدمين النهائيين‬ ‫للتغليف‪ ،‬وموردي المواد ومصنعي‬ ‫الماكينات لتقديم عرض قوي يمثل‬ ‫النظام الحيوي للتغليف والطباعة‪.‬‬

‫منطقة الملصقات‬

‫تعتبر قارة آسيا أكبر منتج للملصقات‬ ‫ومن المتوقع أن تنمو بأكثر من ‪40٪‬‬ ‫من القيمة العالمية حتى عام ‪.2020‬‬ ‫وستعرض هذه المنطقة المخصصة‬ ‫الوظائف الشاملة لسوق الملصقات‪،‬‬ ‫بما يف ذلك أحدث تقنيات الملصقات‬ ‫والمواد الجديدة والمواد الالصقة وطرق‬ ‫تطبيق التصنيع‪.‬‬

‫عرض مخصص ألحدث حلول الروبوتات‬ ‫واآلالت الحية التي ستجلب قد ًرا أكبر‬ ‫من الكفاءة واإلنتاجية وتقييم سير‬ ‫عمل التغليف من خالل الشبكات‬ ‫واألتمتة الذكية‪.‬‬

‫عرض النموذج المبديئ‬

‫إن تحويل األفكار إىل نماذج مادية قبل‬ ‫عملية اإلنتاج يمكن أن يساعد يف قياس‬ ‫استجابة السوق وإشراك المستخدمين‬ ‫النهائيين والمستثمرين المحتملين‪.‬‬ ‫باإلضافة إلظهار قدرة النماذج األولية‬ ‫يف اجتذاب القيمة وتمكين مالكي‬ ‫العالمات التجارية من التفكير "خارج‬ ‫حدود الصندوق"‪.‬‬ ‫وقال معلقا ً على نجاح "ون ستوب‬ ‫باك & جناح الطباعة" يف عرضه األول‬ ‫عام ‪ ،2017‬راتشيني شياشارت‪ -‬مدير‬ ‫التسويق العام لشركة سيام توبان‬ ‫للتغليف‪" ،‬إن الجناح كان مفيدا ً‬ ‫للغاية باعتباره حال واحدا‪ ،‬حيث يمكن‬ ‫للز ّوار من مستخدمي التغليف من‬ ‫مشاركة أفكارهم يف كيفية تعزيز‬ ‫عالمتهم التجارية من خالل التعبئة مع‬ ‫العارضين"‪.‬‬ ‫باإلضافة إىل المناطق الرئيسية‪،‬‬ ‫سيقوم المعرض الذي يستمر أربعة‬ ‫أيام سيتوسع يف مجاالت مثل طباعة‬ ‫الطرود والنماذج األولية والطباعة‬ ‫المموجة والتعبئة والتغليف ووضع‬ ‫العالمات والطباعة الرقمية والطباعة‬ ‫اإللكترونية والطباعة ذات التنسيق‬ ‫الكبير والتعبئة المرنة والروبوتات‪.‬‬

‫‪ME‌Printer March 2019‬‬

‫سيتم إدراج ابتكارات التعبئة‬ ‫والتغليف والطباعة والتكنولوجيا‬ ‫الجديدة تحت سقف واحد يف اإلصدار‬ ‫القادم من معرض (باك برينت‬ ‫إنترناشينال) والذي سيعقد من ‪18‬‬ ‫ولغاية ‪ 21‬من شهر سبتمبر يف بايتك‬ ‫يف بانكوك‪ ،‬تايالند‪.‬‬ ‫إن تعاونا ً ثاليث األطراف جمع بين‬ ‫ميسي دوسولدروف آسيا وبين‬ ‫جمعية التغليف التايلندية وجمعية‬ ‫الطباعة التايلندية‪ ،‬يف معرض باك‬ ‫برينت إنترناشينال المصمم على‬ ‫غرار المعارض التجارية العالمية‬ ‫األوىل يف العالم يف قطاعاتهم‬ ‫المختصة كمعرض دروبا‪ ،‬سيعكس‬ ‫أحدث التوجهات يف أسواق التغليف‬ ‫والطباعة يف نسخته السابعة ويف‬ ‫أحدث إصداراته‪.‬‬ ‫ووفقا ً ألبحاث بروفشير ماركيت‬ ‫ريسيرش‪ ،‬على مدار العقد القادم‪،‬‬ ‫ستشهد صناعة التغليف ثورة كبيرة‬ ‫مع زيادة تطبيقات الطباعة الرقمية‪،‬‬ ‫يف حين أن سوق التغليف والطباعة‬ ‫الرقمية العالمي سيسجل معدل نمو‬ ‫سنوي مركب متنام بسبب الحاجة‬ ‫األكبر لتقنية طباعة منخفضة التكلفة‬ ‫وفعّ الة مع رسومات بصرية جمالية‬ ‫للسلع االستهالكية‪.‬‬ ‫وعلى وجه الخصوص‪ ،‬ستعمل النافثة‬ ‫للحبر المموج على دفع النمو يف سوق‬ ‫" الطباعة الرقمية للتعبئة والتغليف"‬ ‫مع التوسع المستقبلي الذي يعتمد‬ ‫على تنسيقات التعبئة األقل تطورا ً‬ ‫مثل األلواح المموجة والكرتون القابل‬ ‫للطي والبالستيك المرن‪.‬‬ ‫تمتلك منطقة آسيا والمحيط الهادئ‬

‫حال ًي ا الحصة األكبر من سوق تغليف‬ ‫الطباعة الرقمية بنسبة ‪ ،42٪‬ومن‬ ‫المتوقع أن تشهد أعلى نمو حتى عام‬ ‫‪ .2025‬إىل جانب عمليات الطباعة التي‬ ‫ستنمو بشكل أسرع نسب ًي ا خالل الـ ‪12‬‬ ‫شه ًرا القادمة‪ ،‬تشمل التنسيق الرقمي‬ ‫الواسع‪ ،‬وعمليات النافثة للحبر‪،‬‬ ‫والحبر الرقمي‪ ،‬جنبا إىل جنب مع‬ ‫قطاعات سوق الطباعة سريعة النمو‬ ‫لقطاع التعبئة والتغليف‪ ،‬وخصوصية‬ ‫التغليف‪ ،‬والالواصق واألغلفة واالفتات‪،‬‬ ‫والبريد المباشر ونقطة الشراء‪.‬‬ ‫ومن منحى آخر لتوجهات السوق‬ ‫هذه‪ ،‬ستعرض المواقع الرئيسية‬ ‫لمعرض باك برينت إنترناشينال‬ ‫‪ 2019‬التوجهات واالبتكارات المتميزة‬ ‫والحلول الجديدة المصممة لصناعة‬ ‫الطباعة والتغليف ودعوة الز ّوار‬ ‫المعنيين لزيارة المعرض‪.‬‬

‫الخدمات اللوجستية‬ ‫ومنطقة األتمتة‬



‫متخصصو صناعة الالفتات يحضرون حدثا ً لمعهد الالفتات المضيئة‬ ‫لشركة ‪ 3M‬يف ديب‬

‫أجرت شركة " ‪ "3M‬مناسبة خاصة لمعهد‬ ‫الالفتات المضيئة يف الثالث عشر من فبراير‬ ‫‪ .2019‬وقد عقد هذا الحدث التدريبي لمدة‬ ‫يوم كامل يف مرك� � ��ز ‪ 3M‬لالبتكار مدينة ديب‬ ‫لإلنترن� � ��ت‪ ،‬يف اإلم� � ��ارات العربي� � ��ة المتحدة‪.‬‬ ‫وحض� � ��ر ه� � ��ذا الح� � ��دث اإلعالمي خمس� � ��ون‬ ‫شخصية من أكبر الشخصيات المتخصصة‬ ‫يف مج� � ��ال الالفت� � ��ات اإلعالني� � ��ة يف المنطقة‪.‬‬ ‫وكان م� � ��ن بين المش� � ��اركين يف هذا الحدث‬ ‫" ‪ 3M‬س� � ��يليكت بالتينيوم" وش� � ��ركاء غولد‬ ‫وس� � ��يلفر" وقد أت� � ��وا من اإلم� � ��ارات العربية‬

‫المتحدة ومن البحرين‪ ،‬الكويت وباكستان‪.‬‬ ‫تركز ه� � ��ذا الحدث التدريبي ح� � ��ول أفالم ‪3M‬‬ ‫والتنضيد المضغوط ( التصفيح المضغوط)‪،‬‬ ‫حيث إنها مصممة لتوفي� � ��ر مزيد من األلوان‬ ‫الثابت� � ��ة والتحكم يف اإلض� � ��اءة‪ ،‬كما أنها متينة‬ ‫كفاية لمواجهة العوامل األخرى‪ .‬وقد أوضح‬ ‫جاس� � ��ون ويل� � ��ز‪ ،‬مدي� � ��ر األعم� � ��ال اإلقليمي� � ��ة‬ ‫لمجموع� � ��ة ‪3‬إم للس� �ل��امة‪ ،‬والرس� � ��ومات يف‬ ‫شركة ‪ 3‬إم جولف ‪":‬إن أفالم ‪ 3M‬والصفائح‬ ‫المضغوطة هذه تعطيك عالمات مضيئة يف‬ ‫الداخ� � ��ل يف اله� � ��واء الطلق حي� � ��ث أن " ثقب"‬

‫بصري إضايف يضيء حقا ً يف الليل"‪.‬‬ ‫وقد تضمن� � ��ت المنتجات الت� � ��ي تم عرضها‬ ‫يف حدث معهد الالفتات المضيئة سلس� � ��لة‬ ‫أف� �ل��ام إنفجن ش� � ��فافة من ‪ ، 3M‬وسلس� � ��لة‬ ‫أفالم سكوتش� � ��كال غرافيك شفافة ‪3630‬‬ ‫م� � ��ن ش� � ��ركة ‪ ،3M‬ودعائ� � ��م بان� � ��ا غرافيكس‬ ‫مرن� � ��ة من ‪ ،3M‬دعائ� � ��م مرنة من إنفجن إف‬ ‫إس‪ ،-1‬أفالم ش� � ��فافة ملونة‪ ،‬أفالم ش� � ��فافة‬ ‫للطباع� � ��ة‪ ،‬أفالم للتحكم بالض� � ��وء‪ ،‬وصفائح‬ ‫اإلش� � ��ارة المضيئ� � ��ة وغيره� � ��ا م� � ��ن حل� � ��ول‬ ‫الغرافيك واإلش� � ��ارة‪ .‬رك� � ��ز المتدربون أيضا ً‬ ‫يف ه� � ��ذا الحدث عل� � ��ى حقيقة أن تش� � ��كيلة‬ ‫‪3‬إم من األفالم الملون الش� � ��فافة متوفرة يف‬ ‫حاليا بأكث� � ��ر من ‪ 100‬ظل م� � ��ع خيار تطوير‬ ‫األل� � ��وان المس� � ��تهلكة‪ .‬كما رك� � ��ز المتدربون‬ ‫على مواضيع مثل تصميم اإلشارة يف ‪،3M‬‬ ‫�ي للبرامج البصرية‬ ‫كما تم إجراء عرض ح� � � ّ‬ ‫القوية الخاصة بلفت االنتباه لدى ‪.3M‬‬ ‫كما تم مش� � ��اركة معلومات حول إمكانيات‬ ‫التصمي� � ��م ألصحاب العالم� � ��ات التجارية يف‬ ‫قطاع� � ��ات التجزئة ‪ ،‬والخدم� � ��ات المصرفية‪،‬‬ ‫والضياف� � ��ة‪ ،‬والنف� � ��ط والغ� � ��از‪ .‬وش� � ��ملت‬ ‫المواضيع األخرى يف هذا الحدث التدريبي‬ ‫علم اإلش� � ��ارة والالفتات وتوجهات الطباعة‬ ‫الرقمي� � ��ة‪ ،‬وكفال� � ��ة ‪ 3M‬م س� � ��ي إس‪ ،‬ونظرة‬ ‫شاملة لمجموعة منتجات (حلول ‪.)3M‬‬ ‫يمكنك مش� � ��اهدة الفيديو الخاص بالحدث‬ ‫على الرابط التايل‪:‬‬ ‫‪‬‬

‫شراكة تجمع ما بين زيروكس و قطاع أنظمة الحماية المدمجة يف‬ ‫المملكة العربية السعودية‬ ‫أعلنت كال ً من ش� � ��ركة (زيروك� � ��س المملكة‬ ‫العربي� � ��ة الس� � ��عودية –‪ )Xerox KSA‬و‬ ‫الش� � ��ركة الدولي� � ��ة لهندس� � ��ة نظ� � ��م الحماية‬ ‫(‪ )ISE‬عن ش� � ��راكة طويل� � ��ة األمد‪ ,‬تهدف إىل‬ ‫تعزي� � ��ز المواه� � ��ب الس� � ��عودية وخلق فرص‬ ‫عم� � ��ل جدي� � ��دة و تعزي� � ��ز بيئ� � ��ات المكات� � ��ب‬ ‫الخالي� � ��ة م� � ��ن األوراق وتعزي� � ��ز االس� � ��تدامة‪.‬‬ ‫و كج� � ��زء م� � ��ن الش� � ��راكة س� � ��تكون الش� � ��ركة‬ ‫الدولية لهندسة نظم الحماية (‪ )ISE‬المزود‬ ‫الحص� � ��ري ألنظمة وحلول ش� � ��ركة زيروكس‬ ‫المملكة العربية السعودية‪ .‬و باإلضافة إىل‬ ‫ذلك ستقوم شركة زيروكس بتطبيق وإدارة‬ ‫حل� � ��ول خدمات الطباع� � ��ة (‪ )MPS‬وتقنيات‬ ‫االنت� � ��اج كسلس� � ��لة طابع� � ��ات (‪ )Versant‬و‬ ‫مجموع� � ��ة م� � ��ن أجه� � ��زة الطباع� � ��ة المكتبية‬ ‫الملون� � ��ة لعمالء الش� � ��ركة الدولية لهندس� � ��ة‬ ‫نظ� � ��م الحماي� � ��ة (‪)ISE‬و تلبي� � ��ة احتياج� � ��ات‬ ‫العمالء ورفع االنتاجية والكفاءة التشغيلية‬ ‫مما يؤدي بدوره إىل زيادة اإليرادات‪.‬‬ ‫يف تصريح ماجدالمزيري الرئيس التنفيذي‬

‫للش� � ��ركة الدولية لهندسة نظم الحماية قال‬ ‫"إننانعم� � ��ل مع ش� � ��ركة ( زيروكس المملكة‬ ‫العربية الس� � ��عودية ألكثر من عشرسنوات‪،‬‬ ‫أنها شريكنا الموثوق به"‪.‬‬ ‫و تابع ماجد حديثه "إن االبتكارات والتقنيات‬ ‫الجدي� � ��دة ورف� � ��ع الكف� � ��اءة والثق� � ��ة‪ ،‬من أهم‬ ‫أولوياتن� � ��ا يف خدمة عمالئن� � ��ا ونحن علىثقة‬ ‫تامة من أن تقنيات وحلول شركة زيروكس‬ ‫ستضمن تلبية هذه األولويات‪ .‬اختيار العب‬ ‫ق� � ��وي يف الصناع� � ��ة مثل زيروكس كش� � ��ريك‬ ‫لناهو أمر مهم للغاية بالنسبة لنا ولعمالئنا‪.‬‬ ‫هذه الشراكة بين زيروكس و الشركة الدولية‬ ‫لهندس� � ��ة نظم الحماي� � ��ة يف المملكة العربية‬ ‫السعودية ليس سوى دليلاً على عالقة طويلة‬ ‫األم� � ��د بين الش� � ��ركتين والتزامهما بتوس� � ��يع‬ ‫نطاق الحلول المبتكرة عبر قطاعات متعددة‪.‬‬ ‫صناعة أنظمة الحماية والدفاع هي واحدة من‬ ‫القطاعات س� � ��ريعة النمو يف المملكةالعربية‬ ‫السعودية وسوف تساعد هذه الشراكة على‬ ‫مواصلة تعزيز الزخم القوي يف هذا المجال‪.‬‬

‫وق� � ��ال محمد س� � ��يزر المدير العام لش� � ��ركة‬ ‫(زيروك� � ��س المملك� � ��ة العربي� � ��ة الس� � ��عودية‬ ‫ ‪" )Xerox KSA‬نح� � ��ن واثق� � ��ون م� � ��ن‬‫أن هذهالش� � ��راكة س� � ��تؤثر بش� � ��كل إيج� � ��ايب‬ ‫علىس� � ��وق العم� � ��ل يف المملك� � ��ة العربي� � ��ة‬ ‫الس� � ��عودية م� � ��ن خ� �ل��ال خلق ف� � ��رص عمل‬ ‫جدي� � ��دة للمواه� � ��ب الس� � ��عودية وأعم� � ��ال‬ ‫متنامي� � ��ة‪ ،‬و نح� � ��ن و بالتعاون مع الش� � ��ركة‬ ‫الدولي� � ��ة لهندس� � ��ة نظ� � ��م الحماي� � ��ة إىل دعم‬ ‫مختلف القضايا اإلنس� � ��انية داخل المملكة‬ ‫العربي� � ��ة الس� � ��عودية م� � ��ن خ� �ل��ال حم� �ل��ات‬ ‫المسؤولية االجتماعية للشركات المشتركة‬ ‫التي نهدف إىلطرحها هذا العام"‪.‬‬ ‫أقيم حفل توقيع اتفاقية الش� � ��راكة يف المقر‬ ‫الرئيس� � ��ي للش� � ��ركة الدولية لهندس� � ��ة نظم‬ ‫الحماي� � ��ة ( ‪ ) ISE‬يف الري� � ��اض – المملك� � ��ة‬ ‫العربية السعودية‪ .‬وقد حضرالحفل الرئيس‬ ‫التنفي� � ��ذي للش� � ��ركة وممثل� � ��و اإلدارة العليا‬ ‫إىلجانب المدير العام ورؤساء الشركات يف‬ ‫زيروكس المملكة العربية السعودية‪.‬‬

‫خيارات طباعة جديدة من المطبعة العربية‬

‫تق� � ��وم المطبعةالعربي� � ��ة باإلنت� � ��اج للس� � ��وق‬ ‫المحلية والسوق العالمية‪ .‬وتملك الشركة‬ ‫عدة مكاتب فرعية إلدارة أعمالها يف الخارج‬ ‫بم� � ��ا يف ذلك مكتب مبيعات و مطبعتان يف‬ ‫بريطانيا‪ .‬يتم تنظيم عمليات اإلنتاج بجودة‬ ‫عالية تتوافق مع المعايير الدولية‪.‬‬ ‫حصلت المطبع� � ��ة العربية على العديد من‬ ‫الش� � ��هادات الدولية‪ ،‬بما يف ذلك ش� � ��هادات‬ ‫الج� � ��ودة (‪)ISO 14001:2015‬و ش� � ��هادة‬ ‫(‪ )ISO 9001:2015‬و شهادة الحفاظ على‬ ‫الغابات (‪ )FSC‬و شهادة الميثاق العالمي‬ ‫لألمم المتحدة (‪ )UN Global Compact‬و‬ ‫شهادة عضوية يف المنظمة العالية لتطوير‬ ‫األعمال التجارية (‪.)SEDEX‬‬

‫‪ME‌Printer March 2019‬‬

‫تس� � ��تخدم المطبع� � ��ة العربي� � ��ة ‪ -‬والتي يقع‬ ‫مركزه� � ��ا الرئيس� � ��ي يف س� � ��د البوش� � ��رية يف‬ ‫المدين� � ��ة الصناعي� � ��ة بالقرب م� � ��ن العاصمة‬ ‫بيروت تقنية (‪)Koenig & Bauer‬منذ عقود‪.‬‬ ‫وقدانضم� � ��ت طابع� � ��ة (‪ )Rapida 106‬إىل‬ ‫عائل� � ��ة المطبع� � ��ة العربيةالمتنامية يف بداية‬ ‫‪ 2019‬مع أربع وحدات طباعة وحدات طالء‬ ‫مضمن و وحدة تس� � ��ليم موسعة باإلضافة‬ ‫إىل وحدة انتاج ثنائية‪ .‬و التي تعد النس� � ��خة‬ ‫المط� � ��ورة ع� � ��ن طابع� � ��ة (‪)Rapida 106‬‬ ‫بثماني� � ��ة ألوان والتي ت� � ��م تثبيتها يف ‪2014‬‬ ‫والتي تتمي� � ��ز بمواصفات خاص� � ��ة ال نجدها‬ ‫يف طابع� � ��ات أخرى من حيث فعالية اإلنتاج‬ ‫والتكلف� � ��ة‪ ،‬لذا كان م� � ��ن المنطقي أن تختار‬ ‫الش� � ��ركة تطوير طاب� � ��ة (‪)Rapida 106‬ذات‬ ‫األداء العايل مرةأخرى‪.‬‬ ‫تأسس� � ��ت المطبعة العربي� � ��ة يف عام ‪1968‬‬ ‫ويبلغ ع� � ��دد موظفيها الي� � ��وم ‪ 110‬موظف‪.‬‬ ‫تق� � ��وم الش� � ��ركة بإنتاج أغلف� � ��ة الكتب (مثل‬ ‫الكت� � ��ب النصي� � ��ة) والملصق� � ��ات باإلضاف� � ��ة‬ ‫إىل أعم� � ��ال التعبئ� � ��ة والتغلي� � ��ف لمختلف‬ ‫أن� � ��واع األعمال التجاري� � ��ة‪ ،‬و يف المقابل فإن‬ ‫المطال� � ��ب المفروضةعل� � ��ى قاع� � ��دة آالت‬ ‫الش� � ��ركة متنوع� � ��ة‪ .‬وباإلضاف� � ��ة إىل طابع� � ��ة‬ ‫(‪ )Rapida 106‬ذات األل� � ��وان الثماني� � ��ة‪،‬‬ ‫تمل� � ��ك المطبعة العربية طابع� � ��ة (‪Rapida‬‬ ‫‪ )104‬بلوني� � ��ن و طابع� � ��ة (‪)Rapida 105‬‬ ‫بلونين وطابع� � ��ة (‪ )Rapida 106‬مع أربعة‬

‫وح� � ��دات طباع� � ��ة الجدي� � ��دة والتي س� � ��تقدم‬ ‫انتاجية هائلة تساوي انتاجية طابعتان من‬ ‫الطابعات القديمة‪.‬‬ ‫تم تصمي� � ��م ‪ Rapida 106‬لمعالجة الركائز‬ ‫م� � ��ن س� � ��رعات تب� � ��دأ ‪ 0.04‬وص� � ��وال إىل ‪1.2‬‬ ‫م� � ��م‪ ،‬أي م� � ��ا يع� � ��ادل إنت� � ��اج ‪ 18000‬ورقة‬ ‫يف الس� � ��اعة‪ .‬و كم� � ��ا ه� � ��و الح� � ��ال يف الط� � ��راز‬ ‫الس� � ��ابق لطابعة ‪ Rapida 106‬ذي األلوان‬ ‫الثماني� � ��ة تمتل� � ��ك الطابعة الجدي� � ��دة تقنية‬ ‫‪ DriveTronic SPC‬و الت� � ��ي م� � ��ن ش� � ��أنها‬ ‫تغيي� � ��ر جمي� � ��ع المحاب� � ��ر يف وق� � ��ت واحد‪ ،‬و‬ ‫باإلضاف� � ��ة إىل تقني� � ��ة ‪DriveTronic SPC‬‬ ‫تمتل� � ��ك الطابع� � ��ة العدي� � ��د م� � ��ن تقني� � ��ات‬ ‫التش� � ��غيل اآليل األخرى مثل نظام التعرف‬ ‫على الهوية (‪)DriveTronic Plate Ident‬‬ ‫و نظام تنظي� � ��ف (‪CleanTronic washing‬‬ ‫‪ )systems‬لتنظيف األسطوانات والبكرات‬ ‫وم� � ��ن التقني� � ��ات األخ� � ��رى الجدي� � ��رة بالذكر‬ ‫نظ� � ��ام تقلي� � ��ل االنبعاث� � ��ات (‪ )EES‬ونظ� � ��ام‬ ‫الم� � ��راوح ومجففات اله� � ��واء الموفر للطاقة‬ ‫(‪ .)VariDryBlue IR‬و كم� � ��ا تتميي� � ��ز‬ ‫طابع� � ��ة ‪ Rapida106‬الجدي� � ��دة بنظ� � ��ام‬ ‫(‪ )ErgoTronicColorControl‬للتحك� � ��م‬ ‫بجودة الطباعة والذي يتيح خيار استخدام‬ ‫أش� � ��رطة األلوان الضيقة التي يبلغ ارتفاعها‬ ‫‪ 3‬مم فقط ‪ -‬التنسيق األمثل لالستخدام يف‬ ‫عمليات الطباعة ‪ -‬ونظام التحكم بعمليات‬ ‫التسجيل (‪.)ErgoTronic ICR‬‬



‫مجموعة واسعة من آالت و طابعات‪ OMET‬يف معرض الخليج‬ ‫للطباعة والتغليف‬

‫س� � ��تكون ‪ OMET‬الشركة الرائدة يف صناعة‬ ‫الطباعة التجارية و أعمال التعبئة والتغليف‬ ‫يف منطقة الش� � ��رق األوس� � ��ط باالشتراك مع‬ ‫شركة ‪ Printch‬وكيل ‪ OMET‬يف المنطقة‬ ‫يف الجناح رقم (‪ )2G14‬يف معرض الخليج‬ ‫للطباع� � ��ة والتغلي� � ��ف‪ ,‬وال� � ��ذي س� � ��يعقد يف‬ ‫قاعات زعبيل بمركز ديب التجاري العالمي‪.‬‬ ‫س� � ��تقدم ش� � ��ركة ‪ OMET‬مجموعة واسعة‬ ‫ومتنوعة من اآلالت المستخدمة يف طباعة‬ ‫الملصق� � ��ات الضيقة والمتوس� � ��طة الحجم‪,‬‬ ‫و آالت التعبئ� � ��ة والتغليف ب� � ��دءا ً من طابعة‬ ‫(‪ )iFLEX‬المتخصصة يف طباعة الملصقات‬

‫الصغي� � ��رة الحج� � ��م عالي� � ��ة الج� � ��ودة‪ ,‬وصوال ً‬ ‫لمختلف خط� � ��وط طابع� � ��ة (‪ .)X FLEX‬كما‬ ‫ستقدم الشركة فرصا ً لالستثمار يف تكوين‬ ‫آالت الطباع� � ��ة المعيارية بما يتناس� � ��ب مع‬ ‫متطلب� � ��ات صناع� � ��ة الطباع� � ��ة‪ ,‬وس� � ��تجمع‬ ‫الطابع� � ��ة تقني� � ��ات طابع� � ��ات ( فليك� � ��س –‬ ‫‪ )Flexo‬وتقنيات طابع� � ��ات الليثو باإلضافة‬ ‫إىل تقني� � ��ات الحف� � ��ر والطباع� � ��ة التصويري� � ��ة‬ ‫والعدي� � ��د من خي� � ��ارات التحوي� � ��ل وعمليات‬ ‫التشطيب النهائية‪.‬‬ ‫ظهرت الطابع� � ��ة الجديدة (‪)XJET‬لش� � ��ركة‬ ‫‪ OMET‬والمدعم� � ��ة بتقنيات (دورس� � ��ت ‪-‬‬ ‫‪ )Durst‬نتيج� � ��ة الجمع بي� � ��ن جودة الطباعة‬ ‫الش� � ��هيرة لطابع� � ��ات (فليك� � ��س ‪)Flexo -‬‬ ‫التابع� � ��ة لش� � ��ركة ‪ OMET‬وبي� � ��ن التقني� � ��ات‬ ‫الرقمي� � ��ة لنفث الحبر م� � ��ن ‪ .)Durst‬طابعة‬ ‫(‪ )XJET‬الهجين� � ��ة ه� � ��ي الح� � ��ل األمث� � ��ل‬ ‫لعملي� � ��ات الطباع� � ��ة‪ ,‬لقدرته� � ��ا عل� � ��ى توفير‬ ‫الح� � ��د األقصى من اإلنتاجي� � ��ة طويل المدى‬ ‫وبش� � ��كل مس� � ��تقل‪ .‬قامت ش� � ��ركة ‪OMET‬‬ ‫أيض � � �ا ً بتخصي� � ��ص طابع� � ��ة (‪)Vary Flex‬‬

‫والتي يص� � ��ل عرضه� � ��ا إىل ‪ 850‬مم إلعمال‬ ‫التعبئ� � ��ة والتغلي� � ��ف وصناع� � ��ة الملصقات‬ ‫والوظائ� � ��ف المعقدة‪ ,‬والتي تتصف بمرونة‬ ‫وخي� � ��ارات عديدة لجعل عملي� � ��ات التكوين‬ ‫ممكنة سهلة‪.‬‬ ‫أوض� � ��ح (باول� � ��و جراس� � ��و ‪Paolo Grasso -‬‬ ‫رئي� � ��س قس� � ��م المبيعات يف وح� � ��دة أعمال‬ ‫الملصق� � ��ات) لش� � ��ركة ‪" OMET‬أن قس� � ��م‬ ‫االبت� � ��كار والتكنولوجي� � ��ا على اس� � ��تعداد تام‬ ‫إلثارة أعجاب سوق الشرق األوسط وتلبية‬ ‫متطلبات� � ��ه‪ ,‬وق� � ��د قمن� � ��ا بالفعل حت� � ��ى األن‬ ‫بتسجيل ‪ 20‬طلب تنصيب"‪.‬‬ ‫وتاب� � ��ع باولو يعد مع� � ��رض الخليج للطباعة‬ ‫والتغليف فرصة ممتازة لتوسيع أعمالنا يف‬ ‫المنطقة على الرغم م� � ��ن الظروف الصعبة‬ ‫التي شهدتها المنطقة يف السنوات األخيرة‬ ‫ إال أنها دائما ً ما أظهرت ًنموا ً إيجابيا ً لصناعة‬‫الطباع� � ��ة و التغليف‪ .‬ونحن عل� � ��ى ثقة تامة‬ ‫أن هن� � ��اك العدي� � ��د من الف� � ��رص الجديدة يف‬ ‫المستقبل القريب و خاصة يف ضوء معرض‬ ‫( إكسبو ‪ )EXPO -‬ديب ‪."2020‬‬

‫‪ME‌Printer March 2019‬‬

‫فعاليات القراءة يف هيئة الشارقة للكتاب تجمع األطفال من‬ ‫مختلف الفئات و األعمار‬


‫بمناسبة بدء شهر القراءة يف دولة اإلمارات‬ ‫العربي� � ��ة المتحدة‪ ,‬نش� � ��رت هيئة الش� � ��ارقة‬ ‫للكت� � ��اب تفاعل وفرحة األطفال المكفوفين‬ ‫خالل ورش� � ��ة عم� � ��ل للق� � ��راءة ت� � ��م تنظيمها‬ ‫بالتعاون مع جمعية اإلمارات للمكفوفين‪.‬‬ ‫و م� � ��ن خ� �ل��ال ه� � ��ذه الفعالية‪ ,‬قام� � ��ت هيئة‬ ‫الش� � ��ارقة للكت� � ��اب إش� � ��راك أكبر ع� � ��دد من‬ ‫األطفال و الش� � ��باب المهتمين بالقراءة بما‬ ‫يف ذلك ذوي االحتياجات الخاصة‪ ,‬باإلضافة‬ ‫إىل القراءة‪ ,‬ش� � ��ملت ورش� � ��ة العمل العديد‬ ‫من األنش� � ��طة األخرى القائم� � ��ة على تعزيز‬

‫المعرفة ورف� � ��ع القدرة اللغوي� � ��ة واإلبداعية‬ ‫للمشاركين‪.‬‬ ‫ش� � ��ملت الورش� � ��ة أيضا ً ق� � ��راءات لمجموعة‬ ‫مخت� � ��ارة م� � ��ن كت� � ��ب األطف� � ��ال والمطبوعة‬ ‫بطريق� � ��ة (بري� � ��ل –‪ - )Braille‬وه� � ��و نظ� � ��ام‬ ‫ألفاب� � ��ايئ ليل� � ��ي ‪ -‬قدمه� � ��ا خب� � ��راء جمعي� � ��ة‬ ‫اإلمارات لألش� � ��خاص المكفوفين‪ ,‬يف المقر‬ ‫الرئيسي لهيئة الكتاب يف الشارقة‪.‬‬ ‫و م� � ��ن جهته� � ��ا (خول� � ��ة المجين� � ��ي ‪ -‬مدي� � ��رة‬ ‫المعارض والمهرجانات يف هيئة الش� � ��ارقة‬ ‫للكت� � ��اب صرحت "تركز جه� � ��ود الهيئة على‬

‫تش� � ��جيع الط� �ل��اب و الكبار عل� � ��ى القراءة‪ ,‬و‬ ‫تتضاع� � ��ف هذه الجهود خالل ش� � ��هر القراءة‬ ‫يف دول� � ��ة اإلم� � ��ارات العربي� � ��ة المتح� � ��دة‪ .‬إذ‬ ‫نقوم ببذل جهد مضاعف خالل هذا الش� � ��هر‬ ‫المخصص لتشجيع المجتمع على القراءة‬ ‫و محاول� � ��ة الوصول إىل كافة الش� � ��رائح ‪,‬بما‬ ‫يف ذلك األطف� � ��ال المكفوفين و غيرهم من‬ ‫األش� � ��خاص الذي� � ��ن يعتمدون عل� � ��ى الكتب‬ ‫المطبوعة بطريقة البريل من أجل توس� � ��يع‬ ‫أفاق المعرفة لديهم‪.‬‬ ‫تأسس� � ��ت هيئة الش� � ��ارقة للكتاب ‪ SBA‬يف‬ ‫كانون األول من عام ‪ ,2014‬و هي مكرس� � ��ة‬ ‫لتش� � ��جيع االس� � ��تثمارات يف الصناع� � ��ات‬ ‫اإلبداعية‪ ,‬و تقديم منصات لتبادل المعرفة‬ ‫الفكرية بين الناس من مختلف الحضارات‬ ‫والثقاف� � ��ات‪ .‬تهدف هيئة الش� � ��ارقة للكتاب‬ ‫دائما ً إىل تسليط الضوء على الكتاب ودوره‬ ‫اله� � ��ام يف التأثي� � ��ر عل� � ��ى المجتم� � ��ع وتعزيز‬ ‫الوعي يف ضوء التق� � ��دم التكنولوجي وتنوع‬ ‫مصادر المعرفة‪.‬‬ ‫هذا و تسعى الهيئة إىل جذب المؤسسات‬ ‫و الش� � ��خصيات العامل� � ��ة يف القطاع الثقايف‬ ‫بش� � ��كل عام و المؤسس� � ��ات والشخصيات‬ ‫العاملة يف نش� � ��ر وطباع� � ��ة وترجمة وتوثيق‬ ‫كتب األطفال بشكل خاص‪.‬‬


‫‪ISSN 2304-117X‬‬


‫معرض إي أف آي‬

‫مجلة شهرية شاملة مختصة يف عالم‬ ‫الطباعة يف الشرق األوسط‬ ‫السنــة السادسة عشرة ‪ /‬العدد ‪ / 168‬مارس ‪2019‬‬

‫مجموعة واسعة من آالت و طابعات‬ ‫‪ OMET‬يف معرض الخليج للطباعة‬ ‫والتغليف‬


‫فعاليات القراءة يف هيئة الشارقة‬ ‫للكتاب تجمع األطفال من مختلف‬ ‫الفئات و األعمار‬


‫شراكة تجمع ما بين زيروكس و قطاع‬ ‫أنظمة الحماية المدمجة يف المملكة‬ ‫العربية السعودية‬

‫‪ 54‬‬

‫خيارات طباعة جديدة من المطبعة‬ ‫العربية‬


‫متخصصو صناعة الالفتات يحضرون‬ ‫حدثا ً لمعهد الالفتات المضيئة لشركة‬ ‫‪ 3M‬يف ديب‬


‫معرض باك برينت انترناشينال‬ ‫لتشكيل مستقبل الطباعة والتغليف‬ ‫يف آسيا‬


‫شركة " ليبل إيمج" تختار طابعة‬ ‫دورست تاو ‪ 330‬النافثة للحبر لدفع‬ ‫النمو‬


‫ ‬ ‫ ‬


‫معرض الخليج‬ ‫للطباعة والتغليف‬ ‫‪47‬‬

‫للمرة األولى شركة (زيروكس إيريديز‬ ‫– ‪ )Xerox Iridesse‬في معرض‬ ‫(الخليج للطباعة والتغليف –‪Gulf‬‬ ‫‪)Print & Pack‬‬


‫شركة ‪ BOBST‬تسلط الضوء على‬ ‫ابتكاراتها في صناعة الطباعة‬


‫صناعة الملصقات واحدة من أهم‬ ‫الصناعات في السوق المتنامية‬

‫دروبا ‪2020‬‬ ‫‪45‬‬


‫مجلة مي برنتر تتحدث إلى "روجر نيكوديم"‬ ‫المدير العام لمؤسسة هايدلبرغ الخليج حول‬ ‫التوجهات في السوق اإلقليمية وكيفية تطوير‬ ‫صناعة الطباعة والتغليف بالتزامن مع‬ ‫تغيرات السوق‪.‬‬


‫تسليم أول نظام باربران جيت ماستر‬ ‫في ألمانيا‬


‫شركة كولور لوجيك تطلق منتجها‬ ‫بالتعاون مع زيروكس مكسيكو للطباعة‬ ‫في معرض إكسبو غرافيكا‬


‫سويز كيو برينت ‪ :‬تطرح للمرة األولى‬ ‫دوارة‬ ‫طابعة ّ‬


‫عرض شركة نيكوسا آللية ترانز آد مع‬ ‫تقنية خروج الهواء‬

‫مقابلة ‪ -‬كونيكا مينولتا‬ ‫ابتكار تكنولوجيا الواقع المعزز يسهم‬ ‫بتحقيق الطباعة التفاعلية‬ ‫تتحدث مجلة "مي برنتر" إىل‬ ‫كريستيان كيسويتر رئيس مركز‬ ‫العمليات واالبتكار يف شركة كونيكا‬ ‫مينولتا الرائدة يف قطاع حلول‬ ‫األعمال يف أوروبا‪ ,‬حول التطورات‬ ‫التي ُتحدثها تقنية الواقع المعزز يف‬ ‫صناعة الطباعة‪.‬‬

‫دروبا ‪ 2020‬يولد حوافز إيجابية‬

‫منتجات وبرامج‬

‫مقابلة ‪ -‬هايدلبرغ‬ ‫التنويع هو كل ما نحتاجه اآلن‬

‫مصممة األزياء أرييل سويدرو يف‬ ‫حديث بمعرض "إي أف آي كونيكت‬ ‫‪"2019‬‬

‫آراء وافكار‬

‫‪49‬‬ ‫‪41‬‬

‫عندما يتعلق األمر بتأمين العمالء‪،‬‬ ‫تكون التجربة هي كل شيء‬


‫حماية االئتمان الخاص بك‬ ‫كتب بواسطة محمود بانجارا‪ ،‬رئيس‬ ‫معهد المحاسبين القانونيين في الهند‬ ‫(‪ ،)ICAI‬فرع دبي‬

‫‪ME Printer FZ L.L.C‬‬

‫ص‪.‬ب‪ ،502183 .‬مدينة ديب لإلعالم‬ ‫ديب‪ ،‬اإلمارات العربية المتحدة‬ ‫هاتف‪+971 4 391 1210 :‬‬ ‫فاكس‪+971 4 390 9561 :‬‬ ‫البريد اإللكت� � ��روين‪ :‬‬ ‫مدير النشر للمجموعة‬ ‫مرتضى كريميان‬ ‫‪‬‬ ‫هيئــة التحـــرير‬ ‫المحرر ‪ -‬القسم اإلنجليزي‬ ‫‪‬‬ ‫المحرر التقني – القسم العريب‬ ‫د‪ .‬جورج نوبار سيمونيان‬ ‫‪‬‬ ‫المحرر التقني – القسم اإلنجليزي‬ ‫رود هايز‬ ‫‪‬‬ ‫المختصون المش� � ��اركون يف التحرير‬ ‫فرانك رومانو (الواليات المتحدة)‬ ‫‪‬‬ ‫لوريل برونر (المملكة المتحدة)‬ ‫‪‬‬ ‫د‪ .‬نيكوالس هيلموث‬ ‫‪‬‬ ‫مدير اإلعالنات‬ ‫ريجي ماثيوس‬ ‫‪+971505475110‬‬ ‫‪‬‬ ‫اإلعالنات المبوبة واإلشتراكات‬ ‫‪+971 4 391 1210‬‬ ‫‪+971 50 528 9267‬‬ ‫‪‬‬ ‫توجه المراسالت إىل العنوان التايل‪:‬‬ ‫مجلة ‪ME Printer‬‬ ‫ص‪.‬ب ‪ ،502183‬مدينة ديب لإلعالم‬ ‫بناية رقم ‪ ،9‬مكتب رقم ‪214‬‬ ‫ديب‪ ،‬اإلمارات العربية المتحدة‬

‫ُطبعت يف مطبعة النسر للنشر‬

‫وزّعت من قبل شركة النسر للنشر‬ ‫جميع حقوق الطبع والنشر محفوظة‬

‫مجلة ‪ ME Printer‬الشريك اإلعالمي الرسمي‬

BREAKTHROUGH BRILLIANCE. Meet the world’s first xerographic press able to print mixed metallics with 6 colours in a single pass – the Xerox® IridesseTM Production Press. Command attention with mesmerizing iridescent metallic hues, precise spot embellishments, Ultra HD resolution and a robust suite of finishing options. Automated to deliver remarkable results and enable untapped revenue opportunities. Embrace your inner brilliance.


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Profile for ME Printer Magazine

ME Printer Issue 168 March 2019  

ME Printer Issue 168 March 2019  

Profile for meprint