Page 31

30 | BDW2015

technological development, as well as social sustainability and participation. She is the chairwoman of DGTF e.V. [German Society for Design Theory and Research] and board member of Technologiestiftung Berlin. In 2014, she was appointed as a Digital Champion for the EU commission.

GESCHE JOOST Director Design Research Lab Berlin

DESIGN RESEARCH IN TIMES OF SOCIAL CHANGE Design has always been deeply involved in the social realm - and has a huge power in creating change. Gesche Joost will reflect on the role that design should play in a digital society and present some showcases on community building, inclusive design, and the Maker Community.

Gesche Joost is Professor for Design Research at the University of the Arts Berlin and since 2005 heading the Design Research Lab. With international partners, she developed research and teaching projects in the areas of human-computer-interaction, gender and diversity aspects in

of Design in NYC. She is also editor of and co-founder of KAFLAB, a platform to experiment with Arab identity through the lens of design and art.

HALA A. MALAK Part-time Lecturer Parsons New School for Design Co-Founder KAFLAB

Hala A. Malak is a design critic, curator and writer, branding consultant and Middle East expert with her own particular view of the world. She holds an MFA in Design Criticism from the School of Visual Arts in New York after studying at HEC Paris. She also holds an undergraduate Bachelors degree in Economics from the American University of Beirut. Hala was an instructor at the American University in Dubai. She currently teaches in the Strategic Design Management program at Parsons The New School

APPROACHING DESIGN CRITICALLY IN THE MIDDLE EAST Today we are witnessing a boom in the design world in the Middle East. What does that really mean? New programs, fairs and multiple brands have popped up across a range of design categories. How will this affect the future development in the region? Creating a critical design conversation is vital, not only to spread awareness about a domain that can nurture real social change but also to educate and empower the future generations. What platforms can we use to engage people and widen our reach? Beirut is a big player but what are we still lacking in terms of manufacturing, context and caliber? How should we define the genres? What questions should be asked and how can technology play a role in our development? How can be better think, talk, curate and shift design ideals in our area where the luxury, high end, one-off and handmade are drivers? Her talk will be an overview of the purpose of design, culture and innovation and the importance and challenge of speaking the ‘design language’ to the masses.

Profile for MENA Design Research Center

Beirut Design Week 2015 Catalogue  

An overview of more than 160 events that took place during BDW15.

Beirut Design Week 2015 Catalogue  

An overview of more than 160 events that took place during BDW15.