BTO Meeting Planner

Busan Tourism Organization (BTO) Tel. +82-(0)51-780-2151 | Fax. +82-(0)51-780-2159 Email: busanmice@bto.or.kr | Web: www.bto.or.kr

| BTO MEETING PLANNER

CONTENTS 004 | WHY BUSAN? 018 | VENUES 030 | HOTELS & ACCOMMODATIONS 056 | TOURISM 102 | SHOPPING 014 | FOOD & DRINK 126 | FESTIVALS & EVENTS 136 | USEFUL INFORMATION

| WHY BUSAN?

Busan is the perfect place for your Meetings, Incentives, Conventions, and Exhibitions (MICE) event.

A city where history and the future meet.

A city designed with convenience in mind.

CONTENTS 006 | BUSAN, MICE DESTINATION 008 | A CITY WITH IT ALL 010 | YOUR TIME IS PRECIOUS 011 | WHERE HISTORY AND THE

FUTURE COME TOGETHER

012 | FEEL THE OCEAN BEAT 014 | BITS ABOUT BUSAN 016 | OUR PORTFOLIO

| WHY WHY BUSAN? BUSAN?

006

BUSAN, MICE DESTINATION THE PERFECT PLACE FOR YOUR MICE EVENT The charm of Busan goes beyond the beautiful beaches, stunning skyline, incredible food, natural scenery, world-class infrastructure, and endless shopping. Visitors who have walked her maze of city streets, hiked the myriad mountain trails, or relaxed on her sandy shores will all agree that what sets Busan apart is the charming mixture of the old and the new.

From serene, thousand-year-old temple sites to the tallest residential skyscrapers in Asia, Busan fuses the elements of what the world was in centuries past and where it’s headed into the near and distant future.

Busan offers it all as a convenient, centrally-located hub for Northeast Asia.

While the Haeundae Beach area of Busan — with its beaches, mountains, temples, shopping malls, hotels, and convention facilities—often gets most of the world’s attention, Busan is home to more than just one city center. Be it the expansive shopping district of Nampo-dong, home to the massive Jagalchi Market; Seomyeon, with its countless shops to please the most discriminating fashionista; or Dongnae, the ancient city center with its long history, mountain temples, fortresses, and hot springs, there is something for everyone. And all are easily accessible via a short trip on the city’s convenient public transportation system.

| WHY BUSAN?

007

BUSAN EXEMPLIFIES HOW NATURAL BEAUTY AND MODERN LIFE CAN COEXIST IN PERFECT HARMONY. WWW.BTO.OR.KR |

| WHY WHY BUSAN? BUSAN?

008

A CITY WITH IT ALL BUSAN’S MICE RESOURCES: CONVENIENT, CONNECTED, COMPREHENSIVE Korea is one of the most advanced nations in the world, yet it is also a country steeped in historically rich tradition. In Busan this combination of the old and the new abounds at every turn. This mix of old-fashioned, friendly service and a peerless offering of cutting-edge conference and exhibition facilities makes Busan the perfect place for your meetings, incentives, exhibitions, and conventions.

DEDICATED STAFF FROM START TO FINISH The Busan MICE team, along with a highly trained corps of event and venue staff, guarantee excellence every step of the way. Multilingual, multi-skilled, and multitalented, our team will let you rest assured that you are in the best hands at all times during your stay in Busan. Let us show you all that we can do for you, as we work together to make your next MICE event your best ever.

| WHY BUSAN?

009

THE COMBINATION OF OLD-FASHIONED, FRIENDLY SERVICE AND A PEERLESS OFFERING OF CUTTING-EDGE CONFERENCE AND EXHIBITION FACILITIES MAKES BUSAN THE PERFECT PLACE FOR YOUR MEETING.

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| WHY WHY BUSAN? BUSAN?

010

YOUR TIME IS PRECIOUS THE WORLD OF BUSAN When hearing the name Busan for the first time, people may ask, “what does it have to offer my organization?”

The answer is that Busan offers more than just cutting-edge convention and exhibition facilities. It’s more than its accommodations that fit every budget and taste. It’s more than a city with world-class transportation and communication infrastructures. It’s also an area brimming with the perfect mix of history, food, culture, scenery, activities, and everyday convenience.

ASPECTS OF BUSAN SEEM ALMOST LOST IN TIME, WHILE OTHER PARTS BELONG TO THE FUTURE. | WHY BUSAN?

011

WHERE HISTORY AND THE FUTURE COME TOGETHER A LONG HISTORY AND A BRIGHT FUTURE The area traces its history back to the 2nd century, when Busan was known a Geochisan, or “rough mountain.” A royal decree in the 15th century designated Busan as the primary trading port with neighboring Japan. It has since grown into the world’s 5th busiest port and emerged as a global hub for travellers and business people from around the world.

Throughout Busan you will see the charismatic contrast of old and new. Whether you are standing beneath the towering skyscrapers of Marine City or beneath the great Buddha statue at Yonggungsa Temple, whether shopping the ultra-modern Shinsegae Department Store or the historic Jagalchi Market, this blend of history and modernity is a big part of what gives Busan her charm.

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| WHY WHY BUSAN? BUSAN?

012

FEEL THE OCEAN BEAT THE SEASIDE ADVANTAGE One of Busan’s major draws is its beaches. What better way to relax after a long day of meetings than by soaking up the rays lounging under a beach umbrella or feeling the warm sand and cool water beneath your toes?

Visitors can enjoy a range of watersport activities, from surfing to Jet Ski, and from sailing to scuba diving, at one of the five main beaches around the city.

There are also hours of coastal walking paths to be traversed, offering breathtaking views of both the city and the ocean from every angle. Hiking is the most popular pastime here in Busan, and it won’t take long to see why once you step foot onto our coastal and mountain trails.

And, of course, let’s not forget about the seafood. Busan has a long history of fishing and feasting on the ocean’s bounty.

Those centuries of experience have led to a diverse seafood menu and a culinary mastery that makes seafood dining in Busan an experience that is not to be missed.

The city also offers several scenic tributaries including Korea’s largest river, the Nakdong river, which winds its way across the Korean peninsula for 525 km and is home to several sanctuaries for migratory birds.

| WHY BUSAN?

013

BUSAN HAS FIVE MAJOR BEACHES ALONG ITS COASTLINE, AND THEY ALL HAVE THEIR OWN UNIQUE CHARMS. WWW.BTO.OR.KR |

| WHY WHY BUSAN? BUSAN?

014

BITS ABOUT BUSAN YOUR TIME IS PRECIOUS. Busan gives you the ability to make the most of it by putting everything within easy reach of your MICE event door. When the business day comes to an end, what do you want to do?

WI-FI WORLD With all 2,500 city buses, four subway lines, major transportation hubs, and tourist destinations offering free Wi-Fi access, Busan has become one of the world’s top locations for staying connected 24 hours a day, 365 days a year.

BUSAN BITS • Busan is famed as Northeast Asia’s perfect mix of natural beauty and modern infrastructure.

• With 3.6 million residents, Busan is Korea’s second largest city and the world’s 5th busiest port, making it the center of Korean global trade.

• Of the top 50 tourist destinations worldwide, Korea is the only country with double-digit tourism growth over the past three years.

• Ranked as the 3rd fastest growing convention city, Busan was named the 5th best convention city in Asia and 15th in the world.

• Busan MICE offers world-class facilities and highly trained staff to accommodate all of your convention needs.

| WHY BUSAN?

015

AT A GLANCE

15 DISTRICTS 3.6 MILLION PEOPLE 770 KM² OF LAND 2,500 CITY BUSES 24 UNIVERSITIES AND COLLEGES WWW.BTO.OR.KR |

| WHY WHY BUSAN? BUSAN?

016

OUR PORTFOLIO THE 95TH LION’S CLUBS CONVENTION In late June of 2013, more than 50,000 Lions Club members from more than 100 countries gathered together in Busan for the 95th Lions Clubs International Convention, one of the largest conventions of its kind in the world. For five days, Lions Club members took advantage of the conveniences the city offers and enjoyed the sights of Busan. It was the largest international event ever held here, and it was a resounding success for all in attendance.

THE 13TH APEC SUMMIT In 2005, presidents and prime ministers from 21 pacific rim countries gathered in Busan for the 13th Asia-Pacific Economic Cooperation (APEC) Summit. To prepare for the event, the city constructed the Nurimaru APEC House, situated right on the coastline among the beautiful, natural landscape of Dongbaek Island. The opulent meeting halls and event rooms of the APEC House continue to be a popular convention choice for businesses and organizations due to their stunning views of the sea, nearby Haeundae Beach, and Busan’s famed Diamond Bridge. The 2005 APEC Summit was also the inspiration for the 1st Busan Fireworks Festival, an event that continues to memorialize the summit with its amazing displays each fall.

| WHY BUSAN?

017

BUSAN INTERNATIONAL FILM FESTIVAL The most popular annual event held in Busan each year, the Busan International Film Festival has quickly become the largest film festival in Asia. Since its inaugural event in 1996, the rise of the Busan Film Festival has given new life to the Korean arts community, especially in Busan. Since 2011, the Busan Cinema Center has served as both the headquarters and center piece of the festival, bringing a new level of opulence to the event and providing Busan with another state-of-the-art premium venue for both the arts, and MICE related events.

THE ITU 2014 PLENIPOTENTIARY CONFERENCE In 2014, ministers from 193 nations and some 3,000 IT professionals from around the world will make Busan their home away from home for the International Telecommunications Union’s (ITU) 2014 Plenipotentiary Conference (PP-14). The three-week long event, held every four years, is the world’s largest diplomatic event in the area of information technology and is the flagship event of the ITU, a specialized agency of the United Nations.

WWW.BTO.OR.KR |

| VENUES

Busan’s combination of dozens of multifunctional, high-tech MICE facilities, abundant natural beauty, cultural richness, and professional services make it the perfect destination for meetings, exhibitions, conferences, events, team building, and more.

CONTENTS 020 | BEXCO 022 | NURIMARU APEC HOUSE 024 | BUSAN CINEMA CENTER 026 | BUSAN AQUARIUM 027 | YACHT B 028 | BEOMEOSA TEMPLE

| DEDICATED VENUES

020

BEXCO

CENTUM CITY | BUSAN’S SIGNATURE VENUE Among the dozens of convention and meeting locations, der, easy access to the Busan Metro Subway system and Busan Exhibition and Convention Center (BEXCO) has highways make BEXCO the perfect place from which to stood out as the city’s premier venue since it first opened begin any journey around the city. in the heart of Busan’s convention district in 2001. With over 90,000 square meters on seven floors and one underground level, BEXCO’s sophisticated exhibition and convention facilities, spacious halls, and 22 conference rooms could house five soccer fields. 2012 saw the opening of a new exhibition wing and a 4,000-seat auditorium. This expansion was finished just in time to host the Lions Clubs International Convention, which housed over 55,000 delegates from over 120 countries.

BEXCO is located in the heart of Busan in HaeundaeGu and is surrounded by many of Busan’s other landmark tourist and business destinations. Busan Cinema Center, Shinsegae & Lotte Department Stores, and the Busan Cultural Contents Complex—as well as the Busan Tourism Organization & Busan MICE offices, located in the Centum Science Park— are all within a short walk of the venue.

BEXCO is also surrounded by a vast selection of hotels, museums and galleries, parks, restaurants, and nightlife, so you never have to leave the area. If you do want to wan-

AT A GLANCE

90,000 M² 8 FLOORS 22 CONFERENCE ROOMS 4,000-SEAT AUDITORIUM | VENUES

021

ROOM NO.

UNIT

WIDTH LENGTH

HEIGHT (M)

AREA (M2)

THEATER

CLASS ROOM

BANQUET

RECEPTION

1F

101~110

Each room

16 X 9

5

144

150

72

70

90

2F

201~204

Each room

16 X 9

5

144

150

72

70

90

205(APEC hall)

-

20.5 X 27

5

554

540

276

320

450

FLOOR

206~208 3F

Each room

11.5 X 9

5

104

100

52

50

80

Half size

11.5 X 4.5

5

52

50

26

-

-

63 X 33

8~13

2,082

2,400

1,000

1,200

2,000

301(Grandballroom)

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| DEDICATED DEDICATEDVENUES VENUES

17 022

NURIMARU APEC HOUSE HAEUNDAE | BUSAN’S COASTAL BEAUTY Situated right on the coast, the iconic Nurimaru APEC House is nestled on Dongbaek Island among a beautiful, natural landscape accented by dense camellia and pine, scenic walking paths, phenomenal vista points, and an old-fashioned lighthouse. The opulent meeting halls and event rooms of Nurimaru, with their nearly 800-person capacity, continue to be a popular choice for businesses and organizations that are drawn by its stunning views.

The Nurimaru APEC House was originally constructed as a meeting place for world leaders for the 2006 Asia Pacific Economic Cooperation Conference. Since then it has been used as a memorial and conference hall as well as becoming one of the city’s premier tourist destinations. Nurimaru combines

both modern and traditional Korean architectural elements, with wooden floors and a roof that echoes the topography of Dongbaek Island itself. The building offers arresting views of Oryukdo Island and the Gwangan Diamond Bridge as well as nearby Haeundae Beach and Dalmaji Hill.

AT A GLANCE

3,000 M² 3 FLOORS 800-PERSON CAPACITY | VENUES

023

1ST FLOOR

2ND FLOOR

3RD FLOOR

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|SPECIAL SPECIALVENUES VENUES

024

BUSAN CINEMA CENTER CENTUM CITY | A THEATER SETTING

The centerpiece of the Busan International Film Festival, Asia’s largest and most acclaimed annual film gathering, the Busan Cinema Center is an architectural marvel designed by famed Viennese firm Coop Himmelb(l)au. The Cinema Center’s cantilever roof is the world’s largest, soaring over an outdoor plaza capable of seating 4,300 people. The exterior boasts 42,600 LED lights synchronized to create magnificent visual displays, all right in the heart of Busan’s conference district.

While mainly known as one of the world’s best places to watch a film, the Busan Cinema Center’s Haneulyeon Theater

(814 seats), Cinemountain Theater’s Cinema 1 (413 seats) and Cinema 2 (212 seats), as well as the Cinematheque Theater (212 seats), all offer a unique and impressive venue for lectures and seminars in a theater setting equipped with worldclass audio and video functions.

The Cinema Center is not just for the festival time of year— it screens movies year-round, including outdoor screenings when the weather is right. It also plays host to performance arts such as dancing, stage productions, and concert orchestras.

AT A GLANCE

54,335 M² 10 FLOORS 5,600 SEATS 507 PARKING SPACES | VENUES

025

BUSAN CINEMA CENTER ABUNDANT SEATING

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|SPECIAL SPECIALVENUES VENUES

026

BUSAN AQUARIUM HAEUNDAE | UNDER THE SEA

The Busan Aquarium, situated right in the middle of Haeundae Beach, houses over 35,000 species of fish, algae, reptiles, and amphibians. This state-of-the-art facility is one of Korea’s top aquariums, covering an area of 36,000 square meters spread over three underground levels.

There are dozens of exhibits with a wide assortment of aquatic life, including penguins, otters, jellyfish, and even piranha. There is also a touch tank for a “hands on” look at life below the sea.

The main tank contains 3 Million liters of water, and can be viewed through large acrylic windows or from the 80-meter underwater shark tunnel. The tunnel experience resembles a walk along the ocean floor, as sea creatures, including sharks of all sizes, swim overhead.

AT A GLANCE

36,000 M² 3 UNDERGROUND FLOORS 35,000 OCEAN SPECIES 300 MEETING CAPACITY | VENUES

While the Busan Aquarium is a popular destination for families and tourists alike, it also provides for a unique meeting experience. The Busan Aquarium hosts meetings and seminars, where up to 300 guests can marvel at the undersea world while meeting inside, or at either end, of the 80-meter shark tunnel.

027

YACHT B HAEUNDAE | ON THE SEA

BEXCO’s Yacht B is a luxurious 52-foot catamaran with a 29-person capacity. BEXCO introduced the yacht, which first set sail from Gwangalli Beach on April 5, 2012, as a part of its yacht convention business project, in order to offer customers a unique opportunity to hold small-scale business meetings, special events, and academic forums at sea. With the ultimate mix of business and pleasure, Yacht B lets you take care of business while enjoying a little ‘taking care of yourself time’ on Busan’s lovely coastal waters.

Yacht B was introduced specifically for yacht conventions.

Conference equipment—including a projector, projection screen, and small conference room are all available on board.

The yacht was named “Yacht B,” following a public naming contest. The letter “B” represents words one associates with Busan, like BEXCO, blue, beautiful, and business.

AT A GLANCE

53 FEET 29-PERSON CAPACITY 2012 FIRST SET SAIL WWW.BTO.OR.KR |

|SPECIAL SPECIALVENUES VENUES

028

BEOMEOSA TEMPLE GEUMJEONG | A PEACEFUL SETTING

Beomeosa is Busan’s largest and most famous Buddhist temple. The site has an ancient history dating back to 678, when it was first constructed by the famous monk Uisang during the reign of Silla King Munmu. At its largest, during the Goryeo dynasty, it was much larger than it is today—with over 360 rooms and more than a thousand monks in residence. The temple was burned to the ground in 1592 during the Japanese invasion. It was reconstructed in 1602 and then again in 1613 after an accidental fire. The main hall, Daeungjeon, and the front gate, Iljumun, date back to the 1613 reconstruction.

Beomeosa is a popular destination for anyone searching for a bit of history, culture, or just a place to unwind in a gorgeous natural setting. You might not expect that it is also a great place to hold your convention, seminar, or meeting.

Sit among the historic temple buildings and natural splendor that Beomeosa has to offer, while engaging your colleagues and networking in a setting that puts everyone at ease.

AT A GLANCE

ESTABLISHED 678 AD 360 ROOMS RECONSTRUCTED 1602 1,000 MONKS IN ATTENDANCE | VENUES

029

ENGAGE YOUR COLLEAGUES, AND NETWORK IN A SETTING THAT PUTS EVERYONE AT EASE. WWW.BTO.OR.KR |

| HOTELS

Watch the Korean sunrise from your ocean-view suite, and watch it set once more as you dine along the shore.

CONTENTS 032 | PARK HYATT BUSAN

048 | SEACLOUD HOTEL

034 | PARADISE HOTEL BUSAN

049 | HAEUNDAE CENTUM HOTEL

036 | WESTIN CHOSUN HOTEL

050 | HOTEL RIVIERA

BUSAN 038 | NOVOTEL AMBASSADOR

BUSAN 040 | HAEUNDAE GRAND HOTEL 042 | LOTTE HOTEL BUSAN 044 | NONGSHIM HOTEL 045 | COMMODORE HOTEL 046 | PARAGON HOTEL 047 | HOTEL HOMERS

051 | IBIS AMBASSADOR 052 | ARPINA YOUTH HOSTEL 054 | COMING SOON

| SIGNATURE

032

PARK HYATT HAEUNDAE, BUSAN | SEASIDE LUXURY

The Park Hyatt Busan is an intimate and well-appointed, 5-Star luxury hotel located in Haeundae’s Marine City, overlooking the ocean and Gwangalli Bridge. All rooms feature floor-to-ceiling windows to capture the uninterrupted ocean, marina, and city views.

Designed with the corporate traveler in mind, Park Hyatt Busan is the premier choice for Busan’s business travelers and conference goers alike. Located on the hotel’s 30th floor, the 24-hour Business Centre offers a full range of support services for all business travelers.

Park Hyatt Busan’s experienced Events Team offers personalized service from start to finish, adding a personal touch to create a meeting or event to remember.

All the hotel’s meeting and event venues are supported by the latest technology and communications capabilities, with a meeting concierge on hand to ensure that everything runs smoothly. A fully equipped boardroom is also available.

Set high atop the hotel, the boardroom offers panoramic views of the city below.

Another perk of the hotel is Lumi Spa and Fitness.

Visitors can exercise in the pool or gym, relax in the saunas, or be completely pampered in one of the seven treatment rooms at the day spa. Don't miss the Lounge Bar, also located on the 30th floor, where you can enjoy cocktails and snacks while admiring the best view in town.

ACCOMMODATIONS AT A GLANCE

269 ROOMS 69 SUITES 10 MEETING ROOMS 2 RESTAURANTS 2 BARS | HOTEL VENUES & ACCOMMODATIONS

ROOM TYPE

NUMBER

SQM

Park King

92

42-47

Park Deluxe King

23

49

Park Deluxe Twin

23

48

Ocean View King

40

41

Ocean View Twin

22

41

Park Suite Twin

23

81

Park Executive Suite

20

77

Park Executive Marina Suite

23

67

Diplomat Suite

2

154

Presidential Suite

1

198

033

HOTEL FACILITIES LUMI SPA Lumi Spa offers personalized treatment programs provided by professional spa consultants in seven spa treatment rooms including two suites for couples.

LIVING ROOM Forming part of the hotel lobby, featuring a round bar and panoramic view of the ocean, and offering a wide range of champagnes and wines by the glass, the Living Room is an ideal meeting venue and a perfect location for casual conversations.

SWIMMING POOL & SAUNA The 20-meter-wide granite stones indoor swimming pool and whirlpool (jacuzzi) offer a stunning ocean view, dry and DINING ROOM steamed sauna facilities, and large personal lockers.

This residential-style restaurant with an all-day dining concept is Busan’s most spectacular venue for live music in the FITNESS CENTRE evening, as the Dining Room serves casual Korean and WestThe 24-hour operated fitness centre (290 square meters) ern comfort food and offers breathtaking views of the ocean. features the latest Life Fitness equipment, a private studio with fitness classes, and an indoor golf simulation facility.

PATISSERIE LOUNGE The hotel’s pastry boutique, located at the entrance of the hotel, specializes in homemade French pastries, chocolates, and pralines, presented in beautiful Park Hyatt Busan packaging.

MEETING ROOMS

ROOM TYPE

SQM

Salon 1 Salon 2 Salon 3 Salon 4

59 50 45 44

Salon 5 Salon 2+3+4+5 Ballroom 1+2+3 Ballroom 1 Ballroom 2

31 170 438 184 126

Ballroom 3

HEIGHT WIDTH LENGTH

THEATER

U-SHAPE

BLOCK-SHAPE

CLASSROOM

COCKTAIL

CIRCLE

4.4m * 9m * 5.5m

24 24 24

16 16 16

16 14 14

16 16 16

30 30 30

20 20 20

4.4m * 8.3m * 4.4m 4.4m * 7.4m * 5.3m 4.4m * 9m * 21.2m 4.6m * 38.1m * 13.2m 4.6m * 17.1m * 13.2m

20 100 350 150 100

10 46 90 39 33

10 44 80 32 24

12 90 260 100 80

20 100 400 150 100

12 80 260 100 80

128

4.6m * 10.2m * 12.3m

100

33

24

80

100

80

Drawing room 1

78

4.6m * 10.7m * 12.7m

40

16

18

24

40

40

Drawing room 2

50

3m * 8.3m * 10.2m

20

14

18

12

20

16

Drawing room 3 Drawing room 4 Drawing room 1+2+3+4

58 53 239

3m * 5.5m * 11.9m 3m * 8.4m * 7.9m 3m * 8.7m * 9m

30 20

16 12

14 14

18 18

30 25 150

32 24

4.4m * 9m * 7m 4.4m * 9m * 7m

WWW.BTO.OR.KR |

| SIGNATURE SIGNATURE | HOTELS

034

PARADISE HOTEL BUSAN HAEUNDAE, BUSAN | OVERLOOKING THE BEACH This lavish hotel occupies prime position on Haeundae Beach, offering guests a multitude of reasons not to stay anywhere else.

Business travellers can enjoy exclusive perks through access to the top-floor executive lounge “Le Sommet”. Benefits include: Express check-in/out service, continental breakfast buffet (6-9:30am), refreshment service (11am - 5:30pm), Happy hour cocktails and canapes (6-8pm), and a separate meeting room is available by reservation.

The banquet halls of the Paradise are designed to accommodate seminars and conferences of all sizes and have hosted numerous prestigious international events such as the IOC Forum and the Busan International Film Festival.

Cimer Ocean Spa has different pools and snack bars in adult-only, and kids zones, to keep every kind of traveler refreshed and relaxed. Treat yourself to one of the Japanese or European style beauty treatments at Sundari Day Spa, open 7 days a week. Shop ‘til you drop at the multi-level duty-free store, or try your luck at the high-class Paradise Casino.

AT A GLANCE

532 ROOMS 40 SUITES 10 MEETING ROOMS 4 RESTAURANTS 1 BAR | HOTEL VENUES & ACCOMMODATIONS

ACCOMMODATIONS ROOM TYPE

NUMBER

SQM

Diamond Suite

1

271.6

Diamond Suite

1

213.3

Sapphire Suite

1

129.9

Ruby Suite

1

130.6

Junior Suite Ocean Terrace in Main Wing

15

65.7

Junior Suite City in Main Wing

12

65.7

Junior Suite Ocean Terrace in Annex Wing

8

76.3

Korea Ondol Suite City

1

66.7

Premium Deluxe Ocean Double

16

54

Premium Deluxe Ocean Terrace Double

16

49.5

Deluxe Ocean Terrace Double

127

33

Deluxe Ocean Terrace Twin

62

33

Deluxe Ocean Ondol

18

36

49

36

8

32.6

32

35.1

114

33

Deluxe Ocean Double Deluxe City Double

035

HOTEL FACILITIES RESTAURANTS ESCOFFIER - Buffet Restaurant SAKAE - Japanese Restaurant NAMPOONG - Chinese Restaurant CHARLIE’S - Pub Restaurant CRYSTAL GARDEN - Lobby Lounge PETIT PARADIS - Deli Shop LE SOMMET - Executive Lounge

OCEAN SPA ‘CIMER’ With vistas of the blue sky and sea, the outdoor spa uses only abundant spa water and is surrounded by green trees, giving you an exotic feeling. There are five hot spring tubs with water temperatures ranging from 40 to 44’C in the main building Spa. INDOOR SAUNAS FOR MEN & WOMEN A Finnish sauna, offering natural hot springs, relieves your stress and exhaustion from travels.

OUTDOOR SWIMMING POOL You can use the outdoor swimming pool during any season of this year since the water temperature is controlled.

THE SAND AND THE SEA MAKE FOR A PERFECT SETTING IN HAEUNDAE.

GYM & AEROBICS CENTER You can exercise to great ocean views in the health club and aerobics center, which is professionally equipped with the latest.

PARADISE CASINO This Las Vegas-style casino is a complete facility, featuring baccarat, blackjack, roulette, slot machines, and more.

DUTY FREE SHOP The duty free shop has the best exclusive brand-name products from all over the world.

MEETING ROOMS

SQM

HEIGHT WIDTH LENGTH

THEATER

U-SHAPE

BLOCK-SHAPE

CLASSROOM

COCKTAIL

CIRCLE

Grandball room Capri room Sicily room Sydney room

631 306 237 138

4.5m * 25.5m * 24.7m 3.2m * 17.5m * 17.5m 2.9m * 17.6m * 13.5m 2.6m * 17.7m * 7.8m

600 200 120 80

72 36 25 30

100 48 32 34

400 120 80 60

750 200 120 80

450 150 100 80

Panorama room Atlantis room Miami room Venice room Napoli room

126 152 58 58 58

2.6m * 18m * 7m 2.4m * 11.1m * 13.7m 2.6m * 6.8m * 8.6m 2.6m * 6.8m * 8.6m 2.6m * 6.8m * 8.6m

80 80 40 40 40

20 20 18 18 18

24 24 22 22 22

60 60 32 32 32

80 80 30 30 30

80 80 40 40 40

Atlantis Board room

46

2.4m * 6.8m * 6.8m

0

0

20

0

0

0

ROOM TYPE

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| SIGNATURE SIGNATURE | HOTELS

036

WESTIN CHOSUN HOTEL BUSAN

HAEUNDAE, BUSAN | LUXURY AND CONVENIENCE Nestled on Dongbaek Island, at the far end of Haeundae Beach, The Chosun Westin is so close to the water it appears to be floating on it. This welcoming hotel is well known for its fabulous events including weddings, live music, BIFF (Busan International Film Festival) parties, a Christmas Market, and New Year’s Eve and Halloween festivities.

If you want to work by the beach, this is your destination.

Executive guest rooms feature excellent amenities including your own desktop computer with Internet access and multilingual software, facsimile, multiple phone lines, voicemail service, and a Nespresso coffee machine.

As an executive guest you’ll also have access to the executive lounge with its complimentary breakfast buffet, afternoon snacks, Happy Hour open bar, and two hours of free use

AT A GLANCE

290 ROOMS 16 SUITES 9 MEETING ROOMS 3 RESTAURANTS 2 BARS | HOTEL VENUES & ACCOMMODATIONS

of the meeting room. The Westin Business Center provides you with a well-equipped, high-tech boardroom, exceptional secretarial support, a PC room, and essential services such as photocopying, printing, and faxing.

For a unique dining experience, try Camping and Grilling restaurant, where you can feast on barbequed local seafood and meat in the privacy of your own stylish tent in the hotel’s secret garden. For a fun and lively atmosphere, pop into O’Kim’s Irish pub and sports bar, where locals and guests can enjoy great drinks specials and tasty bar food.

ACCOMMODATIONS ROOM TYPE

NUMBER

SQM

Deluxe Park

56

29

Deluxe Ondol

2

29

Deluxe Beach

64

29

Deluxe Beach Ondol

3

29

Executive Park

74

29

Executive Beach

75

29

Executive Grand

4

44

Ondol Suite

2

Family Suite

4

Executive Suite

5

74

Presidential Suite

1

292

67

037

HOTEL FACILITIES ROOM TYPE

DESCRIPTION

Camellia

Buffet / Sea View / Breakfast Restaurant

Panorama Lounge

Lounge / Sea View

Cheobul (Korean)

Korean Cuisine / Sea View

Kuromatsu (Japanese)

Japanese Cuisine / Sea View

O’kims

Irish Pun and Live Musice / Sea View

Vecchia e Nuovo

Bakery and Gift Shop

Beach Athletic Club (B.A.C.)

Gym, Sauna & Spa, Indoor Swimming Pool / Beach View

MEETING ROOMS

SQM

HEIGHT WIDTH LENGTH

THEATER

U-SHAPE

Grand Ballroom

746.7

4.4 X 19 X 39.3

600

Grand Ballroom A

524.4

4.4 X 19 X 27.6

Grand Ballroom B

222.3

4.4 X 19 X 11.7

Junior ballRoom

258.2

Rose Lilac

ROOM TYPE

CLASSROOM

COCKTAIL

CIRCLE

100

300

600

450

400

60

200

400

300

200

50

100

200

150

3.8 X 11.6 X 22.2

200

50

150

200

150

58.32

2.2 X 8.1 X 7.2

50

20

20

50

40

58.32

2.2 X 8.1 X 7.2

50

20

20

50

40

Tulip

58.32

2.2 X 8.1 X 7.2

50

20

20

50

40

cosmos RLTC

58.32

2.2 X 8.1 X 7.2

50

20

20

50

40

233.28

2.2 X 24.3 X 7.2

Violet

58.32

2.2 X 7.2 X 8.1

50

20

20

50

40

Peony

78.57

2.2 X 9.7 X 8.1

80

20

30

80

60

240

50

120

240

200

(Rose+Lilac+Tulip+Cosmos)

APEC HOUSE

355

BLOCK-SHAPE

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NOVOTEL AMBASSADOR BUSAN HAEUNDAE | ENJOY THE OCEAN VIEW

Set along the beachfront of the beautiful Haeundae Beach, this hotel offers unspoiled vistas of the famous holiday destination. Whether the view is from your room, one of the famed restaurants, the outdoor terrace café, or the lush garden, you won’t be disappointed.

As with all hotels in this internationally renowned group, you’ll be able to work and relax in style thanks to the many on-site amenities and professional staff. There are various spaces available for meetings and events, and you’ll have a dedicated coordinator working with you for the duration of your stay.

Novotel Ambassador provides an array of accommodation options including family rooms, which offer free beds and breakfast for children under 16 and a 5pm check out on Sundays.

AT A GLANCE

327 ROOMS 36 SUITES 7 MEETING ROOMS 3 RESTAURANTS 1 BAR | HOTEL VENUES & ACCOMMODATIONS

039

ACCOMMODATIONS ROOM TYPE

HOTEL FACILITIES FACILITIES

DESCRIPTION

NUMBER

SQM

Standard City

36

29

Deluxe City

66

36

Family City

20

39

Deluxe Half Ocean

49

36

Deluxe Ocean

56

36

Executive City

45

36

Executive Ocean

19

36

Seascapes

Seafood Restuarant

Terrace Café

Cafe with outdoor balcony

Ventanas

Italian Restaurant

Le Bouchon

French Restaurant

Studio Suite

13

48

Club Esprit

Cocktail Bar

Corner Suite

19

70~75

Ryan & Lillian

Restuarant

Executive Suite

2

122

Gana Art

Art Gallery

Presidential Suite

1

201

MEETING ROOMS

SQM

HEIGHT WIDTH LENGTH

THEATER

U-SHAPE

BLOCK-SHAPE

CLASSROOM

COCKTAIL

CIRCLE

Grand Ballroom Ballroom C Iris Room Camellia Room

539 334 253 100

4.6m * 16.9m * 32m 2.6m * 19m * 19m 2.7m * 19.2m * 13.2m 2.5m * 16m * 8m

350 110 120 50

60 40 25 20

64 44 30 23

260 90 90 35

250 100 100 40

250 90 100 40

Azalea & Lilac Room

114

2.6m * 15.6m * 8m

60

23

35

40

40

Rose Room

51

2.6m * 14m * 3.9m

30

-

-

-

-

Board Room

44

2.6m * 8.9m * 4.6m

15

20 I-Shape 20 I-Shape 15

-

-

-

-

ROOM TYPE

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HAEUNDAE GRAND HOTEL HAEUNDAE | A PANORAMIC VIEW

This Haeundae hotel embraces the arts, hosting prestigious events such as the Busan International Film Festival (BIFF), the Busan International Performing Arts Festival, and the Busan International Short Film Festival. The public and private spaces of the hotel are adorned with artworks, and guests can also view Korean traditional and modern art in Gallery Woo. The Haeundae Grand Hotel was renovated in 2012 and has all the conveniences and luxuries a corporate traveler is looking for. Whether you’re planning one-on-one meetings, seminars, or large-scale conferences, this hotel has everything you need and more. The Grand is well known for its celebrity clientele, who are attracted by the hotel’s many VIP events and its discreet service. In fact, film star Donggeun Jang is the honorary general manager here.

AT A GLANCE

320 ROOMS 19 SUITES 11 MEETING ROOMS 3 RESTAURANTS 1 BAR | HOTEL VENUES & ACCOMMODATIONS

041

ACCOMMODATIONS

HOTEL FACILITIES ROOM TYPE

DESCRIPTION

Sauna

-

Fitness

-

GRAND Swimming Pool

-

Flower Shop

-

ROOM TYPE

NUMBER

SQM

City Ondol

16

33

City Double

23

33

City Twin

91

33

City Family

22

33

Beach Ondol

16

43

Beach Double

20

43

Beach Twin

22

43

Beach Family

91

43

City Ondol Suite

4

79

Beach Ondol Suite

2

79

Family Suite

7

79

Tiffany Restaurant

Business Suite

2

79

Buffet (Breakfast, Lunch, Dinner)

Japanese Suite

1

79

Malliseong

Chinese Restaurant

GRAND Suite

1

119

Round

Deli, Coffee, Drinks, Italian

ROYAL SUITE

1

148

PRESIDENTIAL SUITE

1

310

Wedding Shop

-

MEETING ROOMS

SQM

HEIGHT WIDTH LENGTH

THEATER

U-SHAPE

BLOCK-SHAPE

CLASSROOM

COCKTAIL

CIRCLE

936

7.1m * 44.5m * 18.5m

1200

-

-

800

1500

600

446 165 324 496 205 69 69 63

7.1m * 19.6m * 18.5m 7.1m * 8.2m * 18.5m 7.1m * 16.2m * 18.5m 3m * 24.5m * 14.2m 3m * 18.7m * 10.55m 3m * 7.3m * 8.4m 3m * 7.3m * 8.4m 3m * 7.3m * 8.4m

550 150 400

-

200 90 170 80 35 35 35

700 200 600 500 120 60 60 60

200 80 150

120 80 80 80

-

Convention Hall, 2 FL

1262

5.4m * 34m * 31m

1000

-

-

450

1500

450

Convention Hall, 3 FL

831

3.1m * 34m * 31m

400

-

-

N/A

400

280

Sky Hall, 22 FL

729

2.6m * 23.5m * 20m

400

-

-

250

300

220

Emerald Hall, 22 FL Private Hall, 22 FL The Grand Star Hall, 22 FL Business Hall, 22 FL

730 731 732 733

3m * 20.3m * 18.9m 2.6m * 10.6m * 15.1m 3m * 17.8m * 23.7m -

300 70 120 -

-

-

150 50 100 8

400 80 150 40

250 60 100 8

ROOM TYPE

Grand Ball Room(A,B,C), 2FL Ball Room A Ball Room B Ball Room C Reception Lobby, 2 FL Joongwon, 2 FL Dongwon, 2 FL Seowon, 2 FL Namwon, 2 FL

70 40 40 40

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LOTTE HOTEL BUSAN SEOMYEON | THE CITY CENTER

This landmark hotel in the center of Busan is directly connected to Lotte Department Store, with its own duty free store and cinema. At the Lotte Hotel you’ll also find one of only two casinos in the city, the Seven Luck Casino.

If you’re in town on business, the Business Center is fully prepared to meet your needs, offering a complete range of office equipment, a fully trained staff, meeting rooms and translation/interpretation services.

Active guests can enjoy the two swimming pools (indoor and outdoor), golf driving range, mini golf, and fitness center, and then relax in the saunas and spa. Baseball fans might like to stay in one of two themed suites honoring Busan’s Lotte Giants and the legendary Choo Shin-soo.

ACCOMMODATIONS NUMBER

SQM

Deluxe

344

35

High Deluxe

155

35

Club (Executive) Deluxe

108

38

AT A GLANCE

Corner Suite

11

57

Club (Executive) Corner Suite

5

57

650 ROOMS 43 SUITES 12 MEETING ROOMS 5 RESTAURANTS 1 BAR

Deluxe Suite C

10

62

Star Suite

2

57

Deluxe Suite B

5

71

Deluxe Suite A

2

107

Club (Executive) Luxury Suite

4

98

Club (Executive) Presidential Suite

2

125

PRESIDENTIAL SUITE

1

194

ROYAL SUITE

1

266

| HOTEL VENUES & ACCOMMODATIONS

ROOM TYPE

043

HOTEL FACILITIES ROOM TYPE

DESCRIPTION

Business Center

Business supporting, 7 a.m.~10 p.m., Meeting Room & O/A

Group Lounge

24hrs, Operate for group guest

Casino

Foreigners only

Fitness Center

Gym, sauna, swimming Pool, squash, and etc.

Duty free shop

More than 200 varieties of collections and souvenirs

KMI

Medical zone (Health examination center and dental Clinic)

Opthalmic Clinic

Nunevit Ophthalmic Clinic

Club Lounge

Business Center + Express C/I & C/O, individual Lounge

Cinema

Lotte Cinema, the multiplex movie theater

Department Store

A vast selection of diverse with highest quality goods

MEETING ROOMS

SQM

HEIGHT WIDTH LENGTH

THEATER

U-SHAPE

BLOCK-SHAPE

CLASSROOM

COCKTAIL

CIRCLE

1,700

6.5 / 35.5 / 49.9

2000

300

350

800~1,000

2500

800~1,000

#1

625

6.5 / 35.5 / 17.6

400~500

120

170

200~250

800

150~220

#2

614

6.5 / 35.5 / 17.3

500

150

200

250~300

900

150~250

ROOM TYPE

Whole CBR (divisible into 3 parts)

#3 #1,2 or #2,3 PEARL Lotte Art Hall (auditorium style) SAPPHIRE EMERALD (divisible into 2 parts)

BELLE-VUE CHARLOTTE ASTOR BERKELEY CARLTON

6.5 / 35.5 / 13.0

400~500

120

170

200~250

700

150~220

6.5 / 35.5 / 34.9

800~900

200

250

450~500

1600

400~500

273

2.7 / 14.0 / 19.5

200

60

80

140

300

120~140

1,073

(auditorium style)

700

x

x

500

1500

450

244

2.4 / 23.2 / 10.5

130

60

70

120

150

100~110

Whole

203

2.4 / 27.0 / 7.5

120

60

70

110

140

90~100

#1

139

2.4 / 18.5 / 7.5

90

45

50

80

100

70~80

#2

64

2.4 / 8.5 / 7.5

40

17

22

30

50

20~30

124

2.4 / 17.0 / 7.3

80

35

40

60

90

40~60

109 54 54 167 150 185 118 69

2.4 / 17.0 / 6.4 2.4 / 8.5 / 6.4 2.4 / 8.5 / 6.4 2.4 / 18.5 / 9.0 2.4 / 18.5 / 8.1 2.4 / 26.4 / 7.0 2.4 / 16.8 / 7.0 2.4 / 8.5 / 8.1

80 40~50 40~50 80 80 100 80 40~50

35 17 17 35 35 55 35 17

40 22 22 40 40 60 40 22

60 30 30 70 70 90 60 30

90 60 60 90 90 120 90 60

40~60 20~30 20~30 50~70 50~70 70~90 40~60 20~30

ATHENE PEACOCK (divisible into 2 parts)

462 1,239

Whole #1 #2

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AT A GLANCE

240 ROOMS 11 SUITES 6 MEETING ROOMS 2 RESTAURANTS 2 BARS

NONGSHIM HOTEL DONGNAE | REST AND REJUVENATE

Situated in the bustling Oncheonjang area at the base of various restaurants, including a Korean restaurant set in a the Geumjeong Mountain range, the stylish and comfortable traditional hanok building where you can “experience the true essence of Korea.”

Nongshim Hotel is home to the largest spa in Asia.

HurShimChung Spa is fed by a natural hot spring with crystal clear water containing the highest concentration of mag- ACCOMMODATIONS nesium in Korea. The spa features an astounding variety of ROOM TYPE NUMBER SQM hot and cold baths, dry and wet saunas, and communal eatDeluxe Double 50 28 ing areas.

If you need to fit in some work between visits to the spa, Deluxe Twin 114 28 the business center and second-floor meeting room are Deluxe Ondol 21 28 equipped with every comfort and convenience you need to Deluxe Ondol Double 30 28 get the job done.

The hotel complex contains its own German brewery and Luxury Double 7 28

HOTEL FACILITIES ROOM TYPE

HurShimChung Spa

DESCRIPTION

Enjoy sparkling clean natural hot springs as you bathe in the bright sunshine that streams from an enormous skylight while enjoying fine architectural beauty created by true artisans, only at HurShimChung.

Luxury Twin

5

36

Luxury Ondol

1

36

Luxury Ondol Double

1

36

Superior Suite

5

57

Superior Ondol Suite

4

57

Deluxe Suite

1

79

ROYAL SUITE

1

140

MEETING ROOMS

ROOM TYPE

SQM

HEIGHT WIDTH LENGTH

Daechung Crystal Emerald Sapphire

539 334 253 100

33.6 m * 26.4 m * 5.5 m 22.3 m * 11.7 m * 2.7 m 25.3 m * 8.3 m * 2.7 m -

1,200 200 150 100

70 70 40

70 70 40

500 150 130 120

700 200 150 70

Jade

114

-

40

20

20

30

-

Opal

51

7.6m * 6.8 m * 2.5 m

40

20

20

15

-

| HOTEL VENUES & ACCOMMODATIONS

THEATER

U-SHAPE

BLOCK-SHAPE

CLASSROOM

COCKTAIL

CIRCLE

045

AT A GLANCE

312 ROOMS 4 SUITES 5 MEETING ROOMS 3 RESTAURANTS 1 BAR

COMMODORE HOTEL NAMPO-DONG | A SLICE OF HISTORY

Set on a hill overlooking the port of Busan, Nampo-dong, and Daechung Park is the impressively designed Commodore Hotel. The name of the hotel references the great naval admiral General Yi Soon-sin, who protected Busan from marauding invaders. Opened in 1979, the crescent-shaped building features pagoda-esque roofs reminiscent of a traditional grand palace. The hotel houses well-equipped guest rooms as well as a variety of amenities, including a sauna, swimming pool, souvenir shop, travel agency, and karaoke bar night club.

Corporate guests can take advantage of the well-equipped business center and will be impressed with the range of services offered, including secretarial support, car rental assistance, and messenger and postal services.

ACCOMMODATIONS ROOM TYPE

NUMBER

SQM

70

18.18

Superioi

9

19.83

Deluxe

169

24.13

Semi Suite

40

36.03

Standard

HOTEL FACILITIES ROOM TYPE

SAUNA(Man)

DESCRIPTION

Equipment for Health club

Conner Suite

20

38.01

Indoor Swimming pool

Suite

3

48.12

Business Center

Royal Suite

1

119.8

MEETING ROOMS

SQM

HEIGHT WIDTH LENGTH

Grandballroom Haemaru Heerak Oryukdo

705 338 198 170

3.7 X 32 X 18 3.3 X 21 X 16 3.4 X 8 X 24 2.3 X 7 X 14

Kyirak

97

2.8 X 6 X 15

ROOM TYPE

THEATER

U-SHAPE

BLOCK-SHAPE

CLASSROOM

BANQUET

RECEPTION

90

100

45 30

50 34

250 120 150 100

350 180 100 60

600 200 150 100

25

30

60

50

60

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046

AT A GLANCE

132 ROOMS 3 SUITES 5 MEETING ROOMS 3 RESTAURANTS 1 BAR

PARAGON HOTEL SASANG | WEST BUSAN’S BEST

ACCOMODATIONS

The Paragon Hotel, situated in Sasang in West Busan, is a convenient base for the business-minded traveler. The hotel is across the street from the intra-city bus terminal, the subway, and the light rail train station that provides direct access to the Gimhae International Airport. Guests are also close to the Sinho Industrial Complex and Busan New Port and are only a 15-minute subway ride from downtown Seomyeon.

Nearby, you’ll find great local restaurants, coffee shops, and the ‘Apple’ outlet shopping mall.

ROOM TYPE

NUMBER

SQM

Standard Double

9

23

Deluxe Double

43

29

Deluxe Twin

37

29

Deluxe Ondol

8

29

Family Twin

32

29

Suite

3

58

HOTEL FACILITIES ROOM TYPE

DESCRIPTION

Lobby Lounge

Lounge

Japanese Restaurant

Korean-Japanese Restaurant

Coffee Shop

Coffee Shop

Buffet Restaurant

Buffet

Western Restaurant

Western Restaurant

Men's Sauna

Sauna

MEETING ROOMS

SQM

HEIGHT WIDTH LENGTH

THEATER

U-SHAPE

BLOCK-SHAPE

CLASSROOM

COCKTAIL

CIRCLE

Grand Ballroom Ballroom Ballroom Ballroom

393 245 145 145

3 X 14.2 X 27.7 3.7 X 11.2 X 21.9 3 X 11.2 X 13 3 X 11.2 X 13

450 250 200 200

70 40 30 30

80 50 40 40

220 90 80 80

450 250 200 200

280 130 100 100

Meeting Room

61

2.6 X 6.9 X 8.8

50

20

25

40

50

40

ROOM TYPE

| HOTEL VENUES & ACCOMMODATIONS

047

AT A GLANCE

131 ROOMS 24 SEMI-SUITES 6 MEETING ROOMS 3 RESTAURANTS 1 BAR

HOTEL HOMERS

ACCOMMODATIONS ROOM TYPE

GWANGALLI | THE PERFECT NIGHT VIEW

Situated across the street from Busan’s celebrated Gwangalli Beach, Hotel Homers is the ideal spot to enjoy everything the area has to offer. The hotel was completed in 2004 and the spacious rooms feature stunning views of the beach and Gwangalli’s Diamond Bridge. The spa and sauna on the 5th floor also take full advantage of its prime location and stunning view with floor-to-ceiling windows. Guests can partake in wet and dry saunas and various warm and cold pools while taking in the panoramic views. The Sky banquet hall, also offering stunning vistas, is available for corporate and private events, accommodating up to 200 guests.

NUMBER

SQM

Business Double Room

20 ROOMS

20

Business Twin Room

20 ROOMS

20

Deluxe Double Room

26 ROOMS (Ocean View)

43

Deluxe Twin Room

34 ROOMS (Ocean View)

43

Hu-Deluxe Double Room

24 ROOMS (Ocean View)

43

Ondol

6 ROOMS (Ocean View)

46

HOTEL FACILITIES ROOM TYPE

DESCRIPTION

Café Ropla

Coffee Shop

Dinning Hall

Japanese Sushi Restaurant

Sauna

Men & Women

Fitness Centre

Fitness

Well Thai Therapy

Thai Traditional Massage

Mercury Sky Lounge

Wine & Beer Bar

MEETING ROOMS

ROOM TYPE

Conference Room Homers Hall Mercury Conference Room Mercury Conference Room 2 Meeting Room Meeting Room 2

SQM

HEIGHT WIDTH LENGTH

THEATER

U-SHAPE

BLOCK-SHAPE

CLASSROOM

COCKTAIL

CIRCLE

680 382

30 x 23 (m) 20 X 18 (m)

250 200

X

X

X

X

200 150

300 250

250 200

85

9 X 9 (m)

50

15

20

40

X

50

32

4 X 8 (m)

X

X

X

X

X

97 88

9 X 11 (m) 8 X 11 (m)

20 15

25 20

50 40

X X

60 50

I' - SHAPE 15 60 50

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| PREMIUM B

048

AT A GLANCE

223 ROOMS 73 SUITES 4 MEETING ROOMS 1 RESTAURANT 1 BAR

SEACLOUD HOTEL

HAEUNDAE | SPACIOUS AND CONVENIENT

The Sea Cloud Hotel rooms feel more like luxury apartments —with the added advantage of being steps away from the golden sands of the iconic Haeundae Beach. The serviced residential suites are ideal for an extended business trip, featuring all the comforts of home and office, including high speed internet, IDD phone lines, and your own kitchen and laundry facilities.

When you’re ready to relax, the Sea Cloud is one of the few hotels in the area that has an outdoor swimming pool, featuring stunning views of the beach and ocean from its 4th floor location. Seacloud also offers convenient access to hundreds of nearby food and nightlife options in the heart of this energetic beachside area.

ACCOMMODATIONS ROOM TYPE

HOTEL FACILITIES ROOM TYPE

DESCRIPTION

NUMBER

SQM

Superior

125

36.3

Deluxe

17

42.9

Deluxe Family

8

49.5

Polar Suite

6

59.5

5

78.2

Fitness Center

Sports equipment only

Superior Suite

Swimming Pool

Outdoor swimming pool (summer only)

Junior Suite

10

56.1

Shopping Arcade

Convenience store, family Restaurant, gallery, ect.

Executive Suite

38

66.0 ~ 72.6

Corner Suite

7

66

Royal Suite

7

132

Theus Restaurant Breakfast restaurant & wine/whiskey bar

MEETING ROOMS

ROOM TYPE

Ocean Merak Seasky

SQM

HEIGHT WIDTH LENGTH

THEATER

U-SHAPE

BLOCK-SHAPE

CLASSROOM

COCKTAIL

CIRCLE

145.2 47.9 99

8.4 X 15 4.85 X 9.9 9 X 15

120 40 N/A

30 24 21

36 30 24

70 30 18

N/A N/A 60

70 N/A N/A

| HOTEL VENUES & ACCOMMODATIONS

049

AT A GLANCE

543 ROOMS 87 SUITES 6 MEETING ROOMS 3 RESTAURANTS 1 BAR

HAEUNDAE CENTUM HOTEL CENTUM CITY | CONVENTION CONVENIENCE

For business travelers and shoppers alike, the Haeundae Centum Hotel is the perfect location for your stay in Busan. This hotel is ideally positioned directly across the street from the BEXCO convention center and steps away from the shopping mecca of Shinsegae Department Store—the largest department store in the world.

A range of event rooms are available, so whether you’re planning a small business meeting or a large seminar or banquet, all your needs will be covered. There’s also a well-appointed business center on-site.

All guest rooms at the Haeundae Centum have kitchen facilities, ranging from a basic kitchenette to full kitchen with laundry. Choose the Garden Suite and you’ll have a private balcony garden with city and mountain views all to yourself.

ACCOMMODATIONS ROOM TYPE

NUMBER

SQM

Deluxe Double

199

35

Deluxe Twin

257

35

Corner, Park, Skyblue Suite

39 (16,7,16)

60~71

Garden Suite

7

60

Centum Suite

41

99

HOTEL FACILITIES ROOM TYPE

DESCRIPTION

Sauna

Men & woman (6 a.m.~10 p.m.)

Fitness Center

Yoga Room (6 a.m.~10 p.m.)

Business Center

Internet, fax, copy, etc.

Japanese Restaurant

Aomori

Marriage Buffet & Wedding Facilities

All-day dining & wedding

MEETING ROOMS

SQM

HEIGHT WIDTH LENGTH

Camellia Hall Sapphire Hall Emerald Hall Jade Hall

48 20 106 40

2.35 X 4.4 X 9.9 2.35 X 4.8 X 4.67 2.35 X 9.35 X 11.3 2.35 X 4.95 X 9.35

Hera Hall Zeus Hall

245 270

3.6 X 22.7 X 10.8 3.6 X 23.1 X 11.7

ROOM TYPE

THEATER

U-SHAPE

BLOCK-SHAPE

CLASSROOM

COCKTAIL

CIRCLE

20 12 80

50 20

350 350

270 260

220 220

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| PREMIUM B PREMIUM | HOTELS

050

AT A GLANCE

92 ROOMS 2 SUITES 7 ONDOL ROOMS 3 HALLS 1 BUSINESS CENTER

HOTEL RIVIERA HAEUNDAE | EVERYTHING’S JUST OUTSIDE

The Hotel Riviera claims “Our guests are like family,” and their range of customer services prove they’ll do their best to make your stay in Busan as comfortable as possible.

Situated by Haeundae Beach, close to the subway and the intra-city train and bus stations, you’re never far from where you need to be.

Conveniently located alongside the shopping, restaurant, and nightlife of the Haeundae area, everything is right there for you when you step out from the hotel doors. Hotel Riviera also offers a selection of various sized halls and conference areas to match your meeting needs.

ACCOMMODATIONS ROOM TYPE

NUMBER

SQM

Standard Double

38

29.8

Standard Twin

24

29.8

Standard Ondol

5

29.8

Semi Family Twin

9

29.8

Family

5

39.7

ROOM TYPE

Family Twin

6

39.7

Business Center

-

Family Ondol

2

39.7

Banquet Room

-

Suite

1

76.2

Restaurant

-

Royal Suote

1

132.2

Coffee Shop

-

HOTEL FACILITIES DESCRIPTION

MEETING ROOMS

ROOM TYPE

Grand Hall Middle Hall Small Hall

SQM

330 99 89

| HOTEL VENUES & ACCOMMODATIONS

HEIGHT WIDTH LENGTH

THEATER

U-SHAPE

BLOCK-SHAPE

CLASSROOM

COCKTAIL

CIRCLE

300 80 40

150 30 20

150 30 20

150 40 30

200 60 40

200 60 40

AT A GLANCE

051

180 ROOMS 12 SUITES 2 MEETING ROOMS 1 RESTAURANT 1 BAR

IBIS AMBASSADOR SEOMYEON | EXCELLENCE IN THE CITY’S CENTER

Conveniently located in Seomyeon, the central business district of Busan and a gateway to every other part of the city, the Ibis Ambassador provides all the necessities you need whether you’re in town for work, play, or both.

The hotel is 30 minutes from Gimhae International Airport and set next to the central railway station in Bujeon-dong.

The hotel features 180 rooms, a restaurant, a bar, and free broadband WiFi Internet access. Ibis Ambassador Busan City Centre also offers first-rate meeting facilities for up to 120 guests.

HOTEL FACILITIES ROOM TYP E

DESCRIPTION

Taste Restaurant

-

Rendezvous Bar

-

Banquet Hall

-

Business Corner

-

Coin Laundry Roon

-

Vending Machine

-

ACCOMMODATIONS ROOM TYPE

NUMBER

SQM

Standard Double

90

17.6

Standard Twin A

42

22.8

Standard Twin B

36

17.9

Junior Suite A

6

31.8

Junior Suite B

6

29.1

MEETING ROOMS

ROOM TYPE

Grand Orchid Orchid 1 Orchid 2 Olive Olive 1,2

SQM

HEIGHT WIDTH LENGTH

THEATER

U-SHAPE

BLOCK-SHAPE

CLASSROOM

COCKTAIL

CIRCLE

180.8 134.8 46 66

300 X 920 X 2230 300 X 920 X 1480 300 X 610 X 750 300 X 710 X 850

150pax 100pax 40pax 50pax

40pax 30pax 25pax 25pax

Rectangle Rectangle Square Square

120pax 80pax 30pax 30pax

150pax 80pax

110pax 60pax 30pax 30pax

33

290 X 710 X 420

30pax

Rectangle

20pax

15pax

WWW.BTO.OR.KR |

| SPECIAL

052

ARPINA YOUTH HOSTEL

HAEUNDAE | RECREATION & ACCOMMODATION The only accommodation of its kind in Busan, the Arpina Youth Hostel provides a home away from home for budgetconscious families, business travelers, and large groups. The complex is cosy and comfortable, offering a variety of rooms, some of which are able to accommodate up to 15 guests. The twin and triple rooms are ideal for business travelers who need a convenient base without the luxury price tag. Numerous facilities are available within the spacious grounds, including meeting rooms, seminar spaces, banquet halls, a spa, a sauna, a swimming pool, playing fields, driving range, and quiet outdoor retreats. Arpina is conveniently located in Centum City.

AT A GLANCE

103 ROOMS 10 SUITES 11 MEETING ROOMS 1 RESTAURANT | HOTEL VENUES & ACCOMMODATIONS

053

ACCOMMODATIONS ROOM TYPE

HOTEL FACILITIES ROOM TYPE

DESCRIPTION

-

Fitness Center Golf Practice Area Swimming Pool Sauna Arpina Lounge

NUMBER

SQM

Superior Twin

6

11

Superior Triple

40

11

Korean Superior

11

11

Family Superior

6

11

Family Suite

10

23

Youth-4

11

11

Youth-6

7

11

Youth-8

9

11

Korean Deluxe

3

23

MEETING ROOMS

ROOM TYPE

Grand Ballroom Clover Jasmin Seagull Ocean Garam Nuri Dodam Maru Saesol Chansol

SQM

HEIGHT WIDTH LENGTH

CLASSROOM

U-SHAPE

BLOCK-SHAPE

CIRCLE

BANQUET

RECEPTION

163 52 41 55 17 30 30 10 57 31 16

4.2m×20.9m×22m 2.71m×20.2m×7.73m 2.56m×14.86m×8m 3m×22m×8m 2.51m×7.5m×6.77m 2.7m×11.37m×7.56m 2.7m×11.37m×7.56m 2.7m×6.4m×4.7m 2.3m×10.9m×18.01 2.5m×7.6m×14.3 2.5m×7.55m×7.14

300 100 70 80 30 50 50 15 90 50 30

60 42 36 42 18 30 30 15 30 18 18

80 48 42 48 24 36 36 18 36 24 24

60 42 36 42 18 30 30 15 30 18 18

300 100 80 70 30 50 50 20 60 60 30

320 120 60 70 40 50 50 30 80 70 40

WWW.BTO.OR.KR |

| COMING SOON

054

COMING SOON AROUND BUSAN | EYE TO THE FUTURE

HOTEL CENTUM ONE Sega Sammy Group has announced its plans to branch out into the resort complex and casino business and has set its sights on Busan. Due to open in 2016, Hotel Centum One (working name) will be known as an entertainment and accommodation complex and will be located in Centum City.

CONRAD HILTON The Conrad Hilton group will open its first resort, nicknamed the “Palace above the Sea,” in Busan in 2015. Situated in Gijang in East Busan, the luxury lodgings will consist of low-rise hotel- and condo-style rooms perched on the cliffs of the sea.

LANGHAM HOTEL The Langham Group has confirmed the site for its newest gem in Gwangalli, Busan. Construction of the 950-room luxury hotel on the site of the former amusement park MeWorld is scheduled to conclude in 2016.

HAEUNDAE TOURISM RESORT The Haeundae Tourism Resort is set to be the most impressive accommodation in town by the time it is completed in 2018. The amazing 101-floor landmark tower, flanked by two 85-floor towers, will house over 850 rooms, an observatory, and numerous other facilities.

AT A GLANCE

4 NEW HOTELS BUSAN WIDE, MULTIPLE MEETING & SEMINAR ROOMS, GORGEOUS LUXURY LODGINGS, EXCITING NEW ENTERTAINMENT COMPLEX | HOTEL VENUES & ACCOMMODATIONS

055

WWW.BTO.OR.KR |

| TOURISM

Korea is the place to be. Since 2005, tourism to the country has doubled from 6 million annual visitors to almost 12 million in 2013.

CONTENTS 058 | HAEUNDAE BEACH

073 | BUSAN BY SEA

088 | BUSAN CINEMA CENTER

059 | GWANGALLI BEACH

074 | A DAY ON DALMAJI

089 | HISTORIC FILM LOCATIONS

060 | SONGJEONG BEACH

076 | BUSAN MOUNTAINSIDE

BUS TOUR

090 | CASINO GAMING

061 | OTHER BEACHES 062 | THE MOUNTAINOUS COASTS 063 | BUSAN’S EAST SEA 064 | YONGGUNGSA TEMPLE 065 | BEOMEOSA TEMPLE 066 | GEUMJEONGSANSEONG

077 | OLD WORLD VILLAGES 078 | NAMPO-DONG FOOD STREET 079 | SEAFOOD STREETS 080 | BEXCO HANBOK

FITTING ROOM

091 | MARINE LEISURE CENTRAL 092 | A DAY AT THE RACES 093 | SPECTATOR SPORTS 094 | LOTTE GIANTS 095 | THE FUTURE OF

BUSAN TOURISM

067 | SANSEONG VILLAGE

081 | BEOMEOSA CULTURAL EXPERIENCES

068 | THE GWANGALLI NIGHT SKY

082 | A DAY AT THE SPA

097 | AUTOMOTIVE TOURS

069 | HWANGNYEONGSAN

MOUNTAIN ROAD

083 | SHINSEGAE SPA LAND

098 | HEAVY INDUSTRIES

084 | BUSAN’S MUSEUMS

099 | SHIPBUILDING TOURS

070 | BUSAN BRIDGES

086 | DALMAJI GALLERIES

100 | AREA INDUSTRIES

072 | OCEAN TRIBUTES

087 | CENTUM CITY GALLERIES

096 | MEDICAL SPECIALTIES

| BEACHES

058

HAEUNDAE BEACH HAEUNDAE | FUN IN THE SUN

Haeundae Beach is literally Korea’s hottest place to be during the summer months. Korea’s most acclaimed stretch of sand, Haeundae is a summer-long festival and a social experience unlike anything else.

At 1.5 km long and 30-50 meters wide, the beach is the country’s most popular summer hotspot. Packed with beachgoers from all over the world during the warmer months, Haeundae Beach offers travelers a little bit of everything— with tourist attractions, hotels, local and international cuisine, clubs, and bars all in abundance.

Nestled between the scenic Dongbaek Island and Dalmaji Hill, Haeundae Beach is a must-visit area for anyone spending time in Busan.

GWANGALLI IS FAMED FOR ITS VIEW OF THE DIAMOND BRIDGE AND FOR MARINE LEISURE ACTIVITIES. | TOURISM

059

GWANGALLI BEACH GWANGALLI | BY THE BRIDGE

With its spectacular view of the colorful Diamond Bridge and skyscraper-dotted Marine City, Gwangalli Beach combines natural, as well as architectural beauty, to capture the eyes and the imaginations of visitors year-round.

This 1.4-km-long, 64-meter-wide beach is famous for its fine sand and for the variety of marine leisure activities that are enjoyed by citizens and tourists year round. Gwangalli is popular with swimmers, windsurfers, and jet-skiers and is home to rental facilities for these and other activities.

If you’re hungry, a wide variety of seafood restaurants line her shore. There are also a number of quality hotels to stay at, while the beach is lined with coffee shops where you can sit and enjoy the ocean view, meet with friends, or get some work done.

Gwangalli Beach is a short taxi or subway ride from Busan MICE Central.

FAMED FOR ITS VIEW OF THE DIAMOND BRIDGE AND FOR MARINE LEISURE ACTIVITIES. WWW.BTO.OR.KR |

BEACHES BEACHES || TOURISM

060

SONGJEONG BEACH SONGJEONG | NATURAL TRANQUILITY

Just a short taxi ride up the coast or on the commuter train, Songjeong’s sands serve as the hub of Busan’s surfing community, and anglers flock to reel in their catch along its pristine shoreline.

If the ever-popular Haeundae Beach proves to be a little too much for you, Songjeong and its much wider offering of sand to plop yourself down on offers a perfect alternative.

Spacious and usually uncrowded, Songjeong lets you soak in your natural surroundings without distraction.

Just off the beach, lining the shore and the nearby streets, is a wealth of restaurants offering the catch of the day. There are also wine bars, cafes, and an assortment of cuisines to please most anyone.

SONGJEONG IS HOME TO BUSAN’S SURFING COMMUNITY. | TOURISM

061 BUSAN IS STEEPED IN MARITIME BEAUTY.

OTHER BEACHES

COASTAL BUSAN | WONDROUS WATERS SONGDO BEACH Opened in 1913 as Korea’s first official beach, Songdo Beach is particularly beloved for its night view and its famed sea diving board. Songdo first became popular in the 1960s for its scenic coastlines.

Over the following decades, it was damaged by frequent typhoons and subsequent sand loss, but a five-year restoration program, completed in 2005 has returned it to much of the original beauty, and its popularity with locals is ever increasing. Located just 3 km from Jagalchi Market, Songdo offers a romantic backdrop for couples looking for some peace and quiet away from the hustle and bustle of the city.

DADAEPO BEACH Located at the estuary of the Nakdong River and just 8 km from downtown, Dadaepo Beach is a great place to chill out and have a picnic, collect a few seashells, and go for a swim in the shallow surf.

Just up the river is the best place in Korea to check out migratory birds feeding in the marshes all along the shore. The Nakdong is the longest flowing body of water on the peninsula, and the beach at its mouth is just under a kilometer long and a relatively unknown spot for tourists due to its distance from the city center. But Dadaepo is well worth a subway and bus ride if you’re looking to spend the day.

WWW.BTO.OR.KR |

| COASTAL SITES COASTAL SITES | TOURISM

062

THE MOUNTAINOUS COASTS SOUTHWEST BUSAN | HIKER’S PARADISE TAEJONGDAE Located on the island of Yeongdo, Taejongdae is a scenic park with great views from cliffs overlooking the sea. The name of the area comes from King Taejong Muyeol (604-661), who was fond of practicing archery there following the unification of the Three Kingdoms of Korea.

While you’re in Taejongdae, enjoy the trail-filled hills of evergreen forests and several attractions for tourists, such as an observatory, an amusement park, a lighthouse and a cruise ship terminal. And whatever you do, don’t miss out on eating lunch or dinner at the BBQ seafood tents!

IGIDAE & ORYUKDO If you look west from Gwangalli Beach, you will see the beginnings of Igidae Park. Igidae is a popular place for hikers and nature lovers alike, where you can walk along the coast on a walking path, complete with suspension bridges built into the rocky cliffs of the ocean shore. The path takes you all the way to Oryukdo, where the Oryukdo Islands jut out into a span of never-ending ocean, and the lighthouse stands guard over the southern tip of Busan. For something completely different, walk out over the sea on the newly completed Oryukdo Skywalk with its glass floor that makes you feel as if you are walking on air. | TOURISM

TRAIL-FILLED HILLS OF EVERGREEN FORESTS ARE A POPULAR PLACE FOR HIKERS AND NATURE LOVERS ALIKE.

063

BUSAN’S EAST SEA GIJANG | TRADITIONAL SITES

LIGHTHOUSE PATH (DEUNGDAEGIL) The Lighthouse Road winds along the coast, allowing visitors to take in such unique structures as the Baby Bottle Lighthouse (shaped just like a baby’s milk bottle) and the World Cup Lighthouse. This scenic and nostalgic tour takes you along the Gijang waterfront, past Daebyeon Harbor, which was selected as one of 100 Most Scenic Fishing Villages in Korea by the Ministry of Maritime Affairs and Fisheries.

DAEBYEONHANG PORT Daebyeonghang Port offers stunning views of the East Sea and its beautiful blue waters. Just after the sun goes down, witness the unique sight of hundreds of fishing boats that dot the horizon like a string of lighted pearls laid out across the water. Pop into one of the many local seafood eateries to enjoy the product of the fishermen’s labors with a cold beer or some traditional Korean wine. This scenic area, just on the outskirts of Busan in the city of Gijang, is also home to the annual Anchovy Festival.

EXPERIENCE STUNNING VIEWS OF THE EAST SEA AND ITS BEAUTIFUL BLUE WATERS. WWW.BTO.OR.KR |

TEMPLES TEMPLES | |TOURISM

064

YONGGUNGSA TEMPLE GIJANG | PEACE BY THE SEA

The beautiful seaside location of Haedong Yonggungsa Temple, conveniently located a short taxi ride from the central convention area, is one of Korea’s most spiritual sites. Founded in 1376 during the Goryeo Dynasty, the temple has a long history and is a favorite Busan destination.

While always a beautiful and peaceful spot, the best time of year to visit Yonggungsa Temple is April when the cherry blossoms are in full bloom. Buddha’s Birthday celebration is also in April, when thousands of lanterns are hung along the temple paths among the cherry blossoms, creating a dazzling array of colors.

While climbing the temple’s 108 steps (a highly symbolic number in Buddhism), stop to enjoy the breathtaking view of the ocean while experiencing a calming peace from the busy city nearby. Stare out into the ocean sky and meditate to the sound of the waves breaking against the rocky shore.

Just perfect.

THIS BEAUTIFUL COASTAL TEMPLE IS ONE OF KOREA’S MOST SPIRITUAL SITES. | TOURISM

065

BEOMEOSA TEMPLE GEUMJEONG | A PIECE OF HISTORY

Featured on CNN as well as numerous other media outlets, Beomeosa has become a must-see tourist spot on nearly every visitor’s itinerary.

This sprawling, historic temple is nestled in the foothills of the Geumjeong mountain range. Over 1,300 years old, Beomeosa remains home to dozens of resident monks who quietly stroll the grounds amidst the serene structures of spiritual history. Revel in mountain scenery, explore the intricately detailed temple halls or, if you have the time, enjoy an overnight temple stay.

Many of the original structures were razed by fire during the Japanese invasion of Korea in 1592 during the seven-year Imjin War. A long series of renovations culminated in a complete restoration in 1713, which is what visitors to the incredibly scenic temple complex still enjoy to this day.

The best times of year to go are at the onset of either the spring or fall when the surrounding forests light up with spectacular colors that make the serene Beomeosa Temple all the more impressive. While roaming the spacious complex, check out Iljumun, the three-story pagoda with four pillars, which was originally constructed in the 9th century. There are also the seven royal palace wings and pavilions, with the historic three gates, and eleven secluded hermitages.

The beautiful surroundings and richly historical Beomeosa have been designated as a natural Korean monument and as the thousands of annual visitors that walk its storied paths will attest, it is a must-see when visiting Busan.

OVER 1,300 YEARS OLD, BEOMEOSA REMAINS HOME TO DOZENS OF RESIDENT MONKS. WWW.BTO.OR.KR |

| THE PEAKS OF BUSAN

066

GEUMJEONG SANSEONG GEUMJEONG | THE TOP OF THE CITY

Jutting from the earth like a massive stone spine, Geumjeongsan is Busan’s largest mountain and premier hiking destination. Atop this mountain is a 17-km-long stone fortress built in 1707 as a response to the Japanese invasion of Korea in 1592-1598. The fortress was essentially destroyed during the Japanese colonial occupation of the early 20th century, but much of it has since been rebuilt to its original glory. Strap on your hiking boots and spend a whole day trekking along the ridge of Geumjeongsan, savoring the expansive views of the city as well as soaking up the long history of the area. Hikers can reach the top via the expansive trail system accessible from most anywhere at the mountain’s base; for those keen on an easier ascent, try riding the famous orange cable car from Geumjeong Park in Oncheongjang.

GEUMJEONG MOUNTAIN IS BUSAN’S LARGEST MOUNTAIN AND PREMIER HIKING DESTINATION. | TOURISM

067

SANSEONG VILLAGE

GEUMJEONG’S PEAK | MOUNTAIN LIVING Sanseong Village is nestled in a valley just over the summit of Geumjeongsan Mountain, and has become the perfect place to experience a taste of Korean country life right in the middle of Busan.

The village is most famous as a culinary destination, with people heading up to feast on the village’s marinated black goat meat. This local delicacy is grilled, served up with a host of side dishes and usually washed down with the tasty Korean rice wine known as makgeolli.

In addition to the savory goat, the village’s numerous little restaurants also offer country favorites such as baek suk (slow, pressure-cooked chicken with ginseng and mountain herbs), dotorimuk (acorn jelly salad), dubu kimchi (warm tofu and kimchi), and pajeon (green onion pancake).

A meal at Sanseong Village is a perfect way to wrap up a day on the mountain, and many of the eating establishments offer free shuttle service back down to Oncheonjang subway station for their weary, full-bellied customers.

TASTE KOREAN COUNTRY LIFE RIGHT IN THE MIDDLE OF BUSAN. WWW.BTO.OR.KR |

| NIGHT VIEWS

068

THE GWANGALLI NIGHT SKY GWANGALLI | A SPECTACULAR VIEW

Every large city has a piece of architecture that defines it. For Busan, it’s the Diamond Bridge, the bold, gleaming structure that is the undisputed crown jewel of the city’s collection.

The Diamond Bridge was built as a way to hasten the city’s traffic flow, and a drive across it never fails to excite. As practical as it is, the bridge has made an even bigger splash aesthetically. It’s a gorgeous accomplishment, especially when viewed at night from Gwangalli Beach.

Walk hand-in-hand with that special someone along the stretch of sand and gaze across the bay to the huge, brightl lit bridge spanning the horizon.

Marine City stands to the east of the Diamond Bridge, adding even more magnificence to the Gwangalli view. Busan’s Marine City is comprised of Asia’s tallest apartment buildings, rising up from a resplendent neighborhood of wide sidewalks and spacious pathways.

Combined, the Diamond Bridge and Marine City create a view that is sure to become better and better known among the world’s best coastal skylines.

THE BRIDGE IS QORGEOUS, ESPECIALLY WHEN VIEWED AT NIGHT FROM GWANGALLI BEACH. | TOURISM

069

HWANGNYEONGSAN MOUNTAIN ROAD NAMCHEON-DONG | A BIRD’S EYE VIEW

Busan is a gorgeous city to view from above. The combination of densely packed old neighborhoods, modern architecture, beaches, bridges, sea, and extreme topography makes Busan a treat to behold from a bird’s eye perspective. Nowhere is this vista more stunning than near the top of Hwangyeongsan, one of the twin peaks that rise up in the middle of the city.

This view is especially splendid at night, when Gwangalli’s Diamond Bridge is lit up in all of her majesty. Several wooden viewing platforms have been constructed where families and sweethearts—young and old—take in the precipitous view of the shimmering city below.

BEAUTIFUL BY DAY, BEAUTIFUL BY NIGHT.

WWW.BTO.OR.KR |

| BRIDGES

070

BRIDGES | TOURISM

BUSAN BRIDGES AROUND BUSAN | FROM THE PAST TO THE FUTURE

YEONGDO BRIDGE The Yeongdo Bridge, originally christened in November 1934, is Korea’s only drawbridge. Holding the distinction of being the nation’s first span to connect the mainland to Yeong Island—one of the many islands that make up Korea’s largest port city—it is also the only single-leaf bascule bridge in Korea.

The bridge carries deep symbolic meaning from a time when the country was suffering through the devastation of the Korean War. During that time, war refugees from around

BUSAN’S BRIDGES ARE AN IMPORTANT AND BEAUTIFUL PART OF THE CITY’S INFRASTRUCTURE. | TOURISM

the nation descended on the city, which came to be known as the Pusan Perimeter. The bridge became well known as the meeting place for tens of thousands of Koreans who came to Busan to be reunited with family members in front of its span.

071

DIAMOND BRIDGE The Diamond Bridge, also known as Gwangan Bridge, is one of the most spectacular locations in all of Busan. This suspension bridge, completed in 2002, spans a total of 7,420 meters, making it the second longest bridge in the entire country.

Voted the #1 tourist attraction in the city, the Diamond Bridge serves the dual purpose of providing a picturesque skyline to the East Sea and a quick connection between the Suyeong and Haeundae districts of Southeastern Busan. The bridge also serves as a host to the city’s very own fireworks festival held in the early days of autumn each year. Whether you’re looking for a quick commute or a romantic backdrop to a picnic on the beach, the Diamond Bridge is there to provide.

GEOGA BRIDGE The Geoga Bridge is a major part of the greater Geoje-Busan Fixed Link that connects the port city of Busan with the lucrative shipbuilding industries of Geoje Island. When first opened, this important link cut the travel time between the two areas from 3.5 hours to right around 40 minutes, giving the residents of Busan easy access to both the beautiful beaches of the island and to one of the largest shipyards in the country. The entire Fixed Link crosses three islets and includes one the longest and deepest immersed concrete tunnels in the world. The severely shortened travel time allows Busan residents to enjoy a tranquil weekend getaway on the beach or a much quicker work commute to Geoje’s booming shipbuilding industry.

WWW.BTO.OR.KR |

| MARINE CITY

072

OCEAN TRIBUTES AROUND BUSAN | ONE WITH THE SEA

NATIONAL MARITIME MUSEUM Located on Yeongdo (Yeong Island), and inaugurated on July 9, 2012, the lavishly designed museum recorded over two million visitors in its first year of operation. Revelers come to witness the abundance of excellent exhibitions, which has included more than 12,000 maritime relics as well as a replica of the ‘Joseon Missional Ship’, which, at half the size of the actual ship, is the largest of its kind in South Korea.

The museum offers eight permanent exhibition halls, a special exhibition hall, and a children’s exhibition hall designed with curious kids in mind. There is also a library, an aquarium, a grand auditorium, an outdoor performance stage, and a stunning 4D theater.

BUSAN AQUARIUM Korea’s largest aquarium is conveniently located right on the shores of scenic Haeundae Beach. The main tank on level two houses sharks and rays and thousands of other fish in 3,000 tons of water.

Enjoy an underwater stroll through the concave shark tunnel that puts you right in the middle of the tank without getting wet. Busan Aquarium also has the unique distinction of being the only place in Korea where you can see the elusive Hammerhead Shark in captivity.

THE AQUARIUM’S CONCAVE SHARK TUNNEL PUTS YOU UP CLOSE AND PERSONAL. | TOURISM

073

BUSAN BY THE SEA BUSAN PORTS | TIME FOR A CRUISE

TIFFANY 21 The tour ship “Tiffany 21” offers both lunch and dinner cruises, allowing guests to feast from a fresh buffet while taking in the coastal sights of the city. The cruise starts near Dongbaek Island, cutting through the water past the Nurimaru APEC House, Gwangan Diamond Bridge, Oryukdo Island, and Igidae Park, before returning to Dongbaek.

The cruise is ideal for romantic getaways, family gatherings, meetings, or just an excuse to get out on the water and see all the beauty that Busan has to offer.

TEZROC CRUISES The TEZROC Cruises depart from the Busan Coastal Passenger Terminal in Jungang-dong. There are three different courses available: Course A: Busan Coastal Passenger Terminal - Oryukdo Islets - Igidae - Yongho Bay Course B: Yongho Bay - Diamond Bridge - Dongbaekseom Island - Yongho Bay Course C: Yongho Bay - Igidae - Oryukdo Islets - Busan Coastal Passenger Terminal The Haeundae Cruise leaves every hour (starting at 9:00 a.m.) from Mipo, located at the far end of Haeundae Beach.

There is both a daytime and an evening course available: Daytime Course (Oryukdo Islets round course): Haeundae Dongbaekseom Island - Diamond Bridge - Igidae - Oryukdo Islets Evening Course (Diamond Bridge round course: Haeundae Dongbaekseom Island - Diamond Bridge - Gwangalli Beach - Entrance of Waterfront Park

The Taejeongdae Cruise offers stunning views of the rocks and cliffs of one of Busan’s most impressive natural attractions. The boat leaves from Taejeongdae’s Jagalmadang (pebble field) and the Lighthouse Terminal between 8:00 a.m. and 6:00 p.m. daily, with each outing lasting approximately 40 minutes.

LOOKING BACK ON BUSAN FROM HER COASTAL WATERS IS A MUST-SEE SIGHT DURING YOUR STAY. WWW.BTO.OR.KR |

| DALMAJI TOUR DALMAJI TOUR | TOURISM

074

A DAY ON DALMAJI DALMAJI | BEAUTY ON THE HILL

DALMAJI MOON VIEWING ROAD Dalmaji-gil, or “Moon Viewing Road,” separates Haeundae Beach from its northern sister, Seongjeong Beach. The road is great for walking or driving, as it winds along the hillside just above the ocean’s edge and is considered one of the most scenic areas of the city. Dalmaji-gil is surrounded by pine trees on one side and an array of restaurants and cafes on the other, offering up a perfect balance of natural and man-made diversions. It’s an ideal place to linger over a long lunch or a coffee, gazing out through the curtain of pine trees onto the placid, blue ocean beyond.

Just off Dalmaji-gil is the Haewoljeong, or Moon Viewing Pavillion. This wooden structure was built in 1997 as an observation platform for the moon and pays tribute to an old folk tale about two lovers who were married nearby. And you don’t want to miss a leisurely stroll through the wooded hills on Moontan Road, a 2.5-km trail, that hugs the scenic shoreline.

Dalmaji-gil has also become well known for its Saturday market, featuring arts and crafts made by local artisans. The Art Free Market opens every Saturday from 2-9 p.m. from the month of March until the first of November.

| TOURISM

A TERRIFIC PLACE TO SPEND THE AFTERNOON, DALMAJI OFFERS A TASTE OF BOTH THE BOHEMIAN AND THE CHIC.

075

DALMAJI GALLERIES & CAFES Busan’s seaside locale, along with its numerous hills and laidback ambiance, is sometimes reminiscent of the city of San Francisco. Nowhere can we see this more than on Dalmaji Hill, which rises up from the far end of Haeundae Beach and offers stunning views of the East Sea. Dalmaji is a residential neighborhood that’s also home to a number of specialty restaurants, cafes, bookstores, and art galleries. It’s a terrific place to spend the afternoon, offering a taste of both the bohemian and the chic, while often bathed in sunlight and the crisp smell of the ocean breeze.

Many of the galleries also double as cafes, and vice versa, with many guests enjoying a coffee or tea as they take in works of art. And no visit to Dalmaji is complete without popping into the Dalmaji Mystery Library, the only one of its kind in Korea to solely stock mystery books. The library, which opened in 1992, is located at the very top of the hill.

WWW.BTO.OR.KR |

| TRADITIONAL SITES

076

BUSAN MOUNTAINSIDE BUS TOUR OPEN-TOP BUSES | SEE THE CITY IN STYLE

The Busan Mountainside Bus Tour is a great way to get a bird’s eye view of the new while exploring the old. The three-hour tour operates on Saturday and Sunday only, departing from Busan Station at 10 a.m., 2 p.m. and 7 p.m. The bus winds its way through the mountains of the city, stopping off at many of the traditional neighborhoods, such as Maechukji Village, Anchang Village, Sujik Farm, as well as the 168 Steps and its storied past. The Busan Mountainside Bus Tour allows you to glimpse into the city’s past by experiencing the living history firsthand. Reservations are strongly recommended, as the bus quickly fills up. Visit english.bsdonggu.go.kr for more info.

THE BUSAN MOUNTAINSIDE BUS TOUR ALLOWS YOU TO GLIMPSE INTO THE CITY’S PAST BY EXPERIENCING THE LIVING HISTORY FIRSTHAND. | TOURISM

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OLD WORLD VILLAGES BEOMILDONG | LOOK INTO THE PAST

MAECHUKJI VILLAGE Recognizable to some as the setting for the Korean film “Ajosshi,” Maechukji Village is one of several aging, less ritzy neighborhoods in Busan that has reinvented itself as a destination for murals and folk art. Originally a resting place for horses and riders during the Japanese colonial period, the land was eventually reclaimed and a living village constructed. Maechukji Village is located in Beomil 5-dong, just a short walk up the hill from Jwacheon Subway Station, Exit 4.

ANCHANG VILLAGE Originally constructed as a shanty town for refugees during the Korean War, Anchang Village offers a vivid view into Busan’s past. The village is literally built right into the mountainside with a rabbit-warren of narrow alleys winding through the precipitously placed buildings. As you approach the village, you feel transported back in time, as the modern gives way to the old. Like Maechukji and some of Busan’s other old neighborhoods, Anchang has also become well known for its folk art, with sculptures and multi-hued murals gracing the walls and sides of the old, yet charming, ramshackle houses. The village is accessible via the small local bus that leaves from Beomil-dong Station, Exit 5.

MAECHUKJI VILLAGE HAS REINVENTED ITSELF AS A DESTINATION FOR MURALS AND FOLK ART. WWW.BTO.OR.KR |

| THE TASTE OF THE CITY

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NAMPO-DONG FOOD STREET NAMPO-DONG | EATS ON THE STREETS

It is easy to spend hours upon hours wandering around the main streets and back alleys of Nampo-dong. Despite the fact that Nampo is home to countless great restaurants, the fare that has garnered the neighborhood the reputation of being a ‘foodie’s paradise’ is the street food. Lines form around some of the more popular food stalls, such as those serving the famed hoeddeok, a sweet fried pancake stuffed with brown sugar and sunflower seeds. Carts proffer a wide array of snacks, including mandu (dumplings) and pajeon (scallion and seafood pancakes). Some of the street stalls, down what some refer to as ‘noodle alley,’ even offer stools to sit on while you snack on chapchae or milmyeon, two popular varieties of cold noodle dishes.

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THE STREET FOOD HAS GIVEN THIS AREA ITS REPUTATION AS A FOODIE PARADISE.

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SEAFOOD STREETS

AROUND BUSAN | TASTES OF THE OCEAN

All along the long coastline of Busan, you will see fishing boats unloading the day’s catch at the city’s many seafood markets. Among Koreans, Busan is indeed famous for the seafood, and there are a few areas, where more than others, you can get a real taste of this vibrant part of Busan’s longrunning seafood culture.

CHEONGSAPO Nestled between the beautiful, rolling Dalamji Hill and the pristine natural beauty of Songjeong Beach sits a little fishing village known as Cheongsapo. Locals know the area as a premier destination for seafood, and the thought of a trip to Cheongsapo for jogae gui will set any Busanite’s mouth watering.

MILLAK Located just off the eastern side of Gwangalli Beach, Millak features the Millak Hoe Center, where visitors can watch fishermen reel in their dinner from the docks. Restaurants on the upper levels of the center overlook the beach and serve up a wide assortment of raw fish (raw sea bream, raw flat fish, raw rockfish, raw flounder, and more) as well as spicy fish stews like haemultang.

MIPO Set on the eastern end of Haeundae Beach, Mipo offers up a wide variety of seafood options. Hoe (pronounce hway) is the order of the day in Mipo—big plates of colorful raw fish that’s as fresh as fresh can be.

JAGALCHI Busan’s world-famous seafood market, Jagalchi offers up everything under the sea. Best known as a market, a stroll through the area will also reveal an endless selection of small, family-run seafood restaurants where you can sit and take in the traditional bustle of the market while you dine.

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| CULTURAL EXPERIENCES

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BEXCO HANBOK FITTING ROOM CENTUM CITY | GET INTO CULTURE

The Busan Tourism Organization has teamed up Busan Metropolitan City to bring the hanbok experience to the 1st floor of Busan’s signature convention venue, BEXCO. The hanbok is a traditional Korean garment that dates back to the Joseon Dynasty. Worn by both men and woman, the hanbok has seen a number of changes over its long history, but has kept to the core design principles of straight lines, colorful materials, and a loose, comfortable fit.

The hanbok experience hall was established to introduce traditional Korean clothing and Korean culture to visitors from around the world. There are various types of hanbok on exhibit year round and visitors can try on hanbok and accessories from the Joseon Dynasty or a more modern version of the traditional wear.

THE HANBOK IS A TRADITIONAL KOREAN GARMENT THAT DATES BACK TO THE JOSEON DYNASTY. | TOURISM

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BEOMEOSA CULTURAL EXPERIENCES BEOMEOSA | EXPERIENCE KOREAN BUDDHISM

TEMPLE STAY For those simply looking to leave the hustle of the city behind for a day or two and do some soul searching, relaxation stays focus on reflection through meditation. In the spring and fall, hiking-centric temple stays allow participants to immerse themselves in the beautiful natural environment and breathtaking views of Geumjeongsan Mountain.

For those who’ve ever wondered about the austere life of a monk or have an interest in exploring Buddhism, Beomosa Temple offers temple stays ranging from one to three nights.

There are several programs on offer, depending on the season. Experiential stays offer visitors the opportunity to walk in a Buddhist monk’s shoes for a day.

TEA CEREMONIES Guests will participate in ceremonies like the 108 bows and Buddhist bead threading. Dado, the tea ceremony, is a traditional Korean tea ceremony with tea prepared from tea leaves in a traditional tea set, in keeping with the zen meditation practiced in Buddhism. Daseonilmi, the quiet meditation that is performed while drinking tea, is said to make participants in the ceremony richer at heart.

A special templestay program consists of Seon Meditation and tea and conversation with the monks. This allows participants to sit in meditation or rest as they like. In addition to the tea ceremonies, there is hiking, making rice cakes, and other temple programs available.

IMMERSE YOURSELF IN THE BEAUTIFUL NATURAL ENVIRONMENT AND BREATHTAKING VIEWS OF GEUMJEONGSAN MOUNTAIN.

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| HEALING SPAS

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A DAY AT THE SPA ONCHEONJANG | RELAX & RECOVER

A visit to Busan would not be complete without taking in an afternoon of relaxation at one of its famous geothermal hot springs. Record of the healing properties of the Dongnae and Haeundae hot springs go as far back as the Silla Dynasty, thousands of years ago. Today, many public bathhouses still exist in these two neighborhoods.

HurShimChung Spa in Oncheonjang is one of the largest bathhouses in Asia. Its facilities, which include a variety of medicinal and herbal baths, a wide range of relaxation rooms and several restaurants, can accommodate up to 3,000 people.

The bathing areas are separated by gender, as no clothing is allowed. However, comfortable pajama-style clothing is provided for visiting the coed relaxation and sauna area, known in Korean as the jjimjjilbang.

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A VARIETY OF MEDICINAL AND HERBAL BATHS, AS WELL AS A WIDE RANGE OF RELAXATION ROOMS, ARE AVAILABLE.

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SHINSEGAE SPA LAND CENTUM CITY | THE LAP OF LUXURY

Spa Land, a jjimjjilbang and bath house located in the luxurious Shinsegae Department Store, has taken an ancient tradition and updated it for the 21st century. The clean, modern bathing areas and relaxation areas on the first floor are home to 22 spas. Two different kinds of water are pumped into the baths from geothermal springs 1,000 meters underground.

The beautiful outdoor bathing areas designed to mimic nature offer a true escape from the daily hustle. In addition to the spas and 13 uniquely themed saunas, Spa Land has a restaurant, movie room, and computer room and offers a wide array of massages and beauty services.

SPA LAND FEATURES AN ANCIENT TRADITION UPDATED FOR THE 21ST CENTURY.

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| MUSEUMS

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BUSAN’S MUSEUMS AROUND BUSAN | ART & HISTORY

BUSAN MUSEUM OF ART Opened in 1998, right in the heart of Busan’s MICE District, the Busan Museum of Art has become a centerpiece of the Busan arts community. Spread over five floors, this government-run museum offers exhibition halls, a text archive, an A/V hall, and educational facilities—all of which are dedicated to the promotion of the arts in Busan. Before going inside, be sure to take a long stroll around the magnificent sculpture garden that surrounds the building.

BUSAN MODERN HISTORY MUSEUM The building housing the Busan Modern History Museum was once used as the Busan branch of the Oriental Development Company during the Japanese occupation of Korea. The Busan city government converted this building, a symbol of aggression and a site of painful history, into the Busan Modern History Museum in order to educate citizens and visitors alike about Busan’s long, and sometimes tumultuous, history.

BUSAN’S LONG HISTORY MAKES ITS MUSEUMS A VITAL PART OF THE CITY’S HERITAGE. | TOURISM

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BUSAN MUSEUM Since its 1978 opening in Daeyeon-dong, Busan Museum has been serving to preserve and develop traditional Korean culture, as well as to bring international cultures to the people of Busan. In 2002, the museum was renovated and expanded to modernize the facilities, which are divided among its three floors of exhibition areas. Exhibits offer great insight into the long history of Busan and the surrounding area. The museum is also surrounded by a serene sculpture garden and beautifully landscaped grounds.

UN MEMORIAL CEMETERY AND PEACE PARK The only United Nations cemetery in the world, the UN Memorial Cemetery and Peace Park sit adjacent to the Busan Museum in Daeyeon-dong. Dedicated in 1966 to honor UN soldiers from 16 countries that were killed in battle during the Korean War, this serene park spreads across a grassy plain area of 135,000 square meters. There are many annual events held here, including April’s Tributary Ceremony of the Veterans of the Korean War, May’s American Memorial Day, June’s Korean Memorial Day, and October’s UN Ceremony Day

SET SIDE-BY-SIDE IN DAEYEON-DONG, THESE SITES MAKE FOR A GREAT HISTORICAL DAY TRIP. WWW.BTO.OR.KR |

| GALLERIES

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DALMAJI GALLERIES

DALMAJI | THE COMPLETE VISUAL TREAT

To the east of Haeundae Beach sits Dalmaji Hill, a scenic haven for nature lovers, and a wonderful place to spend a sunny afternoon. Nestled among the cafes and restaurants of this landmark area, art lovers will be pleased to find a cluster of art galleries to appease all tastes. The combination of ocean views, mountain paths, and beautiful art makes Dalmaji Hill the complete visual treat.

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CENTUM CITY GALLERIES CENTUM CITY | CULTURE IN THE CITY

Amid the cutting-edge concrete jungle of high-rises and landmark facilities in Centum City, a number of art galleries have sprung up, serving up a healthy dose of culture in the area.

Right in the middle of the Busan MICE district, art lovers can enjoy a respite from a busy day and feast their eyes on some of the best art Busan has to offer.

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| CINEMA CITY

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BUSAN CINEMA CENTER CENTUM CITY | BUSAN FILM CENTRAL

Every October, for 10 glamorous days, filmmakers and cinema lovers from around the world descend on the city for the Busan International Film Festival (BIFF), the largest gathering of film lovers and industry professionals in Asia. The Busan Cinema Center, opened in September of 2011, serves as both the headquarters and center piece of the festival. The Cinema Center is a one-of-a-kind architectural marvel designed by the legendary Vienesse design firm Coop Himmelb(l)au and currently holds the Guinness World Record for the largest cantilever roof, which comes to life with a dazzling array of lights across its surface.

The Busan Cinema Center is made up of three separate buildings: Cine Mountain, BIFF Hill (which includes a cafe), and Double Cone, along with Dureraum Square and BIFF Theater, an outdoor venue that hosts the opening and closing ceremonies for the festival. The center is open year-round and regularly screens cinema retrospectives, making it a mustsee for both movie fans and appreciators of modern, cuttingedge architectural design.

BUSAN HOLDS GUINNESS WORLD RECORD FOR THE LARGEST CANTILEVER ROOF. | TOURISM

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HISTORIC FILM LOCATIONS AROUND BUSAN | BUSAN’S FILM HISTORY

OLD BOY Busan has long been home to a thriving Chinese community centered in Choryang-dong, evidenced by the numerous redsigned restaurants in the area selling delicious Chinese fare.

Perhaps the most famous of these is Jangseong-hyang Mandu, which was featured in Park Chang-wook’s film Old Boy. Stop in and grab a plate of the fried dumplings (mandu) made so notorious in Park’s dark, groundbreaking thriller. Jangseonghyang Mandu is located in Busan’s Chinatown District, right across the main road from Busan Station.

BIFF SQUARE BIFF Square is located in the heart of the city’s Nampo-dong district and is the place where, in 1996, the world famous Busan International Film Festival was born. The festival still holds screenings and events in and around BIFF Square during the fest, but for much of the year, the 428-meter-long street mainly attracts crowds as a shopping and eating destination.

40 STEPS CULTURE & TOURISM THEME STREET Explore Busan’s history with a stroll along the 40 Steps Culture and Tourist Theme Street. The 40 Steps are an old city landmark that served as a reuniting area for families separated during the Korean War, when many refugees settled in the nearby hillsides. The 40 Steps Culture and Tourist Theme Street keeps this memory alive in the form of artwork and sculptures that remind us of the area’s rich, poignant past.

To reach the street, just walk out exit 13 of Jungang-dong Subway Station.

‘THE 40 STEPS’ ARE AN OLD CITY LANDMARK THAT SERVED AS A REUNITING AREA FOR FAMILIES SEPARATED DURING THE KOREAN WAR. WWW.BTO.OR.KR |

| EXCITEMENT

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CASINO GAMING AROUND BUSAN | FEELING LUCKY?

BUSAN LOTTE SEVEN LUCK CASINO Located in Busan’s bustling downtown area of Seomyeon, Lotte Seven Luck Casino is known as the fun and vibrant newcomer to the scene. The Seven Luck operates 24 hours a day and offers a full array of table games as well as slots and roulette. The casino appeals to players of all levels and tastes, with tables set up for both high rollers and average joes. Everyone can get a little action at the Seven Luck, and you can expect a truly international mix of people at any given time.

Its centralized location also makes it the most convenient stop for your gaming needs, and operating as part of the Seomyeon Lotte Hotel, the casino also offers world-class service and a great food and beverage menu.

AT 30 YEARS AND RUNNING, THE PARADISE CASINO IS BUSAN’S OLDEST—BUT STILL JUST AS LAVISH. | TOURISM

PARADISE CASINO Haeundae has much more to offer than surf and sand: there’s also the thrill that comes with trying your luck at games of chance. What better place to give the roulette wheel a spin than the Paradise Casino, attached to the luxury hotel of the same name? You can try your luck at blackjack, baccarat, Caribbean stud or three-card poker, as well as a whole array of the most modern digital slots. At 30 years and running, the Paradise is Busan’s oldest casino, with a terrific selection of food and drinks to complement your gaming experience. And you just can’t beat the location. When you’re finished at the table, you can head out the door and cap off the night with a nice stroll along Korea’s most famous beach.

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MARINE LEISURE CENTRAL AROUND BUSAN | LIFE ON THE OCEAN

BUSAN YACHT CLUB The Busan Yacht Club is set among the towering skyscrapers of the magnificent Marine City, making it an impressive place from which to begin any ocean journey. It houses eight slips with capacity for 200 yachts, sailboats, and catamarans, making it the largest marina in Korea.

Every year, international audiences and participants from all over the world gather at the Busan Yacht Club for the Busan Super Cup and the Women’s International Match Race.

GWANGALLI BEACH These major sailing events have served to put Busan on the Gwangalli has become the most popular place for marine map as a destination for sailing enthusiasts from all over the sports, as the area has seen a dramatic upswing in the availworld. ability of rental services and marine sports classes over the last several years. Rentals for windsurfers, sea kayaks, jetskis, surfboards, and a few things you never even knew existed are all available on the beach’s west shore. The east shore offers mini-yacht rentals for a casual afternoon of light rowing.

Be sure to try out the inflatable banana boat rides that zip around the beach behind high-powered speedboats.

SONGJEONG BEACH Busan is a hotbed for marine leisure activities. Songjeong Beach serves as the nesting ground for Busan’s surfing community, where surfers catch waves along the pristine, uncrowded shore. Songeong’s natural beauty also make it an ideal place to enjoy the scenery while windsurfing, jetskiing, or heading out for an afternoon in a sea kayak. Rentals are available at a number of shops along the beach’s scenic boardwalk.

BUSAN IS ON THE MAP AS A DESTINATION FOR SAILING ENTHUSIASTS FROM ALL OVER THE WORLD.

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A DAY AT THE RACES AROUND BUSAN | PLACE YOUR BETS

GEUMJEONG CYCLE RACING The Geumjeong Velodrome was constructed in 2002 for the Asian Games in Busan and has hosted regular cycle racing ever since. Spectators can observe the fast-paced racing and even place bets on the outcome. The Velodrome is just one part of the multi-faceted Geumjeong Sports Park, which also includes tennis courts, inline skating and bike lanes, as well as a sports center.

GIMHAE RACECOURSE PARK Built for horseback riding events for the 2002 Asian Games, the Busan Gyeongnam Horse Racing Park officially opened to the public in 2005 and has become a popular destination for both locals and tourists. The park contains three sand tracks and grandstands that can hold up to 30,000 spectators. Races are held on Friday, Saturday, and Sunday, with a total of 12 races a day. Visitors can sit back and watch the races as well as spice things up by wagering on the action. The park is primarily a family destination and is equipped with an ecological park, a children’s horseback riding site, flower gardens, and the largest inline skating and cycling lanes in all of Korea.

SIT BACK AND WATCH THE RACES, OR SPICE THINGS UP

BY WAGERING ON THE ACTION. | TOURISM

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SPECTATOR SPORTS

SAJIK-DONG | KEEP YOUR EYE ON THE BALL

ASIAD Busan’s Sajik-dong is the city’s sporting heart, with several state-of-the-art complexes dotting the neighborhood. The centerpiece is Asiad Stadium, which was constructed for the 2002 Asian Games. It was the site of many of the track and field events as well as the venue for both the opening and closing ceremonies.

The stadium also hosted several games during the soccer World Cup that same year, including host country Korea’s 2-0 victory over Poland. The looming, circular, white structure has a capacity of over 53,000 and conjures images of a futuristic world.

One gets the impression that the whole thing could be a massive spaceship awaiting orders for takeoff.

Asiad Stadium is primarily used as a soccer venue. It’s the headquarters and home field for the Busan IPark, the city’s professional soccer team, which is part of the 14-team K League Classic, Korea’s top flight league. The season runs from early March through November, and tickets are readily available and usually inexpensive.

THE SPECTACULAR, CIRCULAR,WHITE STRUCTURE HAS A CAPACITY OF OVER 53,000.

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| EXCITEMENT

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LOTTE GIANTS SAJIK-DONG | LOTTE, LOTTE, LOTTE, LOTTE!!

Nothing says “Busan” like the Lotte Giants baseball team. The Giants make their home in Sajik Stadium, which boasts the largest capacity in the Korean Baseball Organization. Since opening in 1985, Sajik has become a second home to over 30,000 of the biggest baseball fans on the peninsula. Ticket prices are as low as 7,000 won, and it’s just a short walk from the Brown Line of the Busan subway system, making these games very accesible for the entire family. Though the stadium occasionally hosts concerts and other events, it is, above all, a baseball destination. And Lotte Giants games are more than just sporting events: they are open-air parties enjoyed by old-time residents and visitors alike. Pack a picnic or enjoy a big box of chicken at the stadium; just make sure to come a little early and enjoy the pregame festivities outside the ballpark.

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LOTTE GIANTS GAMES ARE MORE THAN JUST SPORTING EVENTS: THEY ARE OPEN-AIR PARTIES.

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THE FUTURE OF BUSAN TOURISM AROUND BUSAN | COMING SOON

NORTH PORT REDEVELOPMENT PROJECT Busan’s North Port, with more than 130 years of history, is being transformed forever in a bid to provide pleasant leisure facilities to citizens and to make the North Port a highend tourist destination. With the transfer of the bulk of the container shipping industry from Busan’s North Port to Busan’s New Port, the North Port’s 1.5 million square meters of land is being rebuilt into an international waterfront area equipped with all the infrastructure for high-tech businesses, maritime tourism, and recreation.

EAST BUSAN TOURISM COMPLEX The East Busan Tourism Complex promises to be a huge boon to the city’s tourism industry when it is completed in 2017.

The project, first introduced in 1999, has picked up steam over the last couple of years as construction has begun on key elements of the 3.5-million-square-meter oceanside site.

An amusement park, sports and leisure complex, golf course, science museum, and what will be the country’s largest outlet shopping center have all broken ground, and upon opening, the area promises to be a prime destination for domestic and international tourists alike.

BUSAN IS DEDICATED IN DEVELOPING THE FINEST IN TOURISM INFRASTRUCTURE. WWW.BTO.OR.KR |

| MEDICAL TOURISM

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MEDICAL SPECIALTIES

AROUND BUSAN | TAKE CARE OF YOURSELF

SEOMYEON MEDICAL STREET Korea is quickly becoming famous for its medical tourism industry, especially in the fields of cosmetic surgery and laser eye surgery. In the heart of Busan you’ll find Seomyeon Medical Street, an avenue (and surrounding streets) of dozens of clinics specializing in cutting edge medical and aesthetic procedures.

ORIENTAL MEDICINE EXPERIENCE The stresses of travel and everyday life can be exhausting, so why not try the wonders of Korean traditional medicine to achieve balance and calm? Oriental medicine clinics offer countless treatments such as acupuncture and herbal medicine to cure a multitude of ailments, strengthen the immune system, and even aid in weight loss.

MASSAGE After a busy day of shopping, hiking, or sightseeing, a massage is the perfect way to unwind and recharge. Day spas, large saunas, and hotels all offer a variety of massage services from professional and well-trained practitioners.

NAIL CARE If you’re a fan of nail art, then your trip to Busan won’t be complete without a visit to a nail salon. You won’t have to go far to find one, as nail shops are prolific in busy shopping areas and offer a range of services—from manicures and pedicures to waxing and makeup application.

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AUTOMOTIVE TOURS AROUND BUSAN | SEE US AT WORK

RENAULT SAMSUNG Busan’s Renault Samsung plant has been running full throttle since 1998. Located in the Sinho Regional Industrial Site, the plant produces over 300,000 cars per year (including the popular SM3, SM5, and SM7 models). The 1,650,000-squaremeter plant is divided into seven production shops—stamping, body, painting, bumper, assembly, aluminum casting, and engine shops.

Future-oriented and equipped with the latest machinery and strictly managed quality control, the plant offers a pleasant environment and a staff that’s passionate about manufacturing top-tier cars. Tours are available for people of all ages, and it’s an exciting place to visit for anyone interested in the automotive field.

VISIT HYUNDAI, THE WORLD’S LARGEST AUTOMOBILE PLANT.

HYUNDAI MOTOR COMPANY Hyundai Motor’s main production facility in Ulsan is the world’s largest single automobile plant, sitting on 5 million square meters of land and employing over 34,000 people to produce an average of 5,600 vehicles a day, or approximately two million vehicles per year!! The plant has its own port and operates a fire station, a hospital, and patrol cars all within the grounds.

The plant tour offers a great opportunity for visitors to experience the manufacturing process, and tour reservations can be made via the company website.

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| INDUSTRIAL TOURS

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HEAVY INDUSTRIES AROUND BUSAN | BUILDING AND MOVING

DOOSAN HEAVY INDUSTRIES & CONSTRUCTION CO., LTD. Established in 1962 just up the road from Busan in Changwon, Doosan Heavy Industries & Construction sits on 4.5 million square meters of land. Its business ranges from nuclear power plants, thermal power plants, turbines, and generators to desalination plants, castings, forgings, and construction.

Korea’s first machinery industrial complex for heavy industries, the company has completed a number of major power and water projects worldwide.

BUSAN NEW PORT Pusan Newport Company (PNC) is a joint venture led by DP World. Together with Samsung Heavy Industries and Hanjin Heavy Industries and Construction, as well as a number of other Korean construction companies, the site commenced operations in 2006. The terminal is a state-of-the-art facility, and is directly linked to both road and rail to Seoul and several other industrial areas throughout the country. Advanced container handling equipment, automated gates, integrated terminal operating systems, plus a dedicated team ensure second-to-none efficient and reliable terminal services.

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BUSAN NEW PORT IS A STATE-OF-THE-ART FACILITY, DIRECTLY LINKED TO INDUSTRIAL AREAS THROUGHOUT THE COUNTRY.

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SHIPBUILDING TOURS AROUND BUSAN | A THRIVING INDUSTRY

HANJIN HEAVY INDUSTRIES & CONSTRUCTION CO. LTD. Established in 1937 in Yeongdo, Busan, Hanjin Heavy Industries was the first shipbuilding company in Korea, paving the way for what is now one of Korea’s most thriving industries.

Since building Korea’s first steel cargo ship in 1938, Hanjin has gone on to be selected as the best shipbuilder in the world for 21 consecutive years (1992-present). The company’s history is synonymous with Korea’s shipbuilding industry history, but it’s Hanjin’s commitment to innovation that ensures a bright future. The Korea’s Hanjin’s Busan shipyard is a shining example of the infrastructure the city has built to support leading manufacturing industries. Enjoy a tour while you are in town.

SAMSUNG HEAVY INDUSTRIES Samsung Heavy Industries now stands as the world’s largest shipbuilding company. The Geoje Shipyard, established in 1974 on a site of 3 million square meters, is the largest shipyard in the world. It produces about 50 vessels and offshore platforms per year, maintaining its top spot as a constructor of high-value-added special vessels and next-generation vessels, such as super large container carriers, LNG carriers, luxury cruise liners, deep sea oil drilling rigs, FPSO, and shuttle tankers. In addition, its fame in the areas of offshore oil drilling rigs, bridges, marine power plants, and steel platforms has firmly established the plant as Korea’s “shipbuilding powerhouse.”

SAMSUNG HEAVY INDUSTRIES IS THE WORLD’S LARGEST SHIPBUILDING COMPANY. WWW.BTO.OR.KR |

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AREA INDUSTRIES AROUND BUSAN | BUSAN SPECIALTIES

THE FOOTWEAR INDUSTRIAL PROMOTION CENTER The creation of the Footwear Industrial Promotion Centre (FIPC) was a cooperative endeavour between the City of Busan and the Korean Ministry of Commerce. It aims at gaining a competitive edge in the footwear industry in the areas of new product design, research and development, and global marketing through synergistic alliances with famous biomechanical research groups such as Adidas Institute, Nike Sport Research Lab (NSRL), and the Human Performance Laboratory (HPL) of the University of Calgary, Canada.

BUSAN INTERNATIONAL FINANCE CENTER: COMING SOON As home to 10 of the world’s top shipyards and the global leader in derivatives trading, Busan is establishing a financial cluster with niche financial functions for the logistics, shipping, and fisheries industries. With support from central and local governments, the Busan International Finance Center (BIFC) is designed to maximize convenience for its customers, and the massive complex will combine financial services, accommodations, cultural facilities, and retail establishments.

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| SHOPPING

Spend the day getting lost in Busan’s outdoor traditional markets, stroll through the city’s maze of underground shops, or wander the world’s largest department store.

CONTENTS 104 | SHINSEGAE CENTUM CITY

DEPARTMENT STORE 105 | LOTTE DEPARTMENT STORE 106 | HYUNDAI DEPARTMENT

STORE 107 | SHINSEGAE-SIMON

PREMIUM OUTLET 108 | DUTY FREE STORES 110 | SOUVENIR SHOPS 111 | GUKJE & KANGTONG MARKETS 112 | JAGALCHI MARKET 113 | GUPO & BUJEON MARKETS

| DEPARTMENT STORES

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SHINSEGAE

DEPARTMENT STORE

CENTUM CITY | THE WORLD’S LARGEST Listed in the Guinness Book of World Records as the largest department store in the world, Shinsegae doesn’t disappoint shopping lovers on any level. As well as encompassing an astounding array of retail stores, the mega store features a multi-screen theater (including IMAX), an indoor ice rink, a spa complex, a four-story golf driving range, an impressive international food court, restaurants, and more. Shinsegae’s first and second floors are dedicated to Korean and international contemporary and luxury boutiques, cosmetics and accessories. The remaining floors are home to men and women’s fashion, lingerie, footwear, sporting, children’s wear, home-wares… the options are endless. Located in Centum City, close to Haeundae Beach and well connected to the rest of the city by public transport, you could easily spend a whole day exploring this amazing monument to shopping.

AT A GLANCE

11 FLOORS 2,772 PARKING SPOTS 1 SKATING RINK 1 SPA 1 MOVIE THEATER | SHOPPING

INFORMATION HOW TO GET THERE Centum City Station (Green Line No. 206) OPENING HOURS 7 days a week Shinsegae Department Store - 10:30 a.m. - 8 p.m.

Spa Land - 6 a.m. - midnight Ice Rink - 10:30 a.m. - 10 p.m.

CGV Cinema - 9 a.m. - 2 a.m.

Kyobo Bookstore - 10:30 am - 10:00 pm Golf Range - 6:00 am - 10:00 pm

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LOTTE

DEPARTMENT STORE

AROUND BUSAN | RETAIL DECADENCE One of the core features of the Lotte shopping experience is its range of stores, from luxury boutiques to high street brands to up-and-coming Korean designer pop-up stores.

Lotte stores are also loved for their extensive local and international food courts, legendary end-of-season sales, and instore multi-screen cinemas. However, every Lotte department store in Busan has something different to offer. In Centum City you’ll find two floors dedicated to international luxury brands and a refined shopping experience. Gwangbok Lotte in Jungang-dong (next to the busy Nampo-dong shopping district) is Korea’s first seaside department store, featuring the world’s largest indoor musical water fountain and 360-degree views from its Sky Garden and Observation Deck. Lotte Seomyeon in downtown Busan has duty-free shopping and is directly connected to Lotte Hotel and Seven Luck Casino.

Lotte Dongnae is the smallest of the stores, but is well known for its friendly shopping experience and has a Lotte Mart (supermarket) conveniently located next door.

INFORMATION HOW TO GET THERE Four Locations: Seomyeon : Seomyeon Station (Green Line No. 219) Gwangbok : Nampo-dong Station (Orange Line No. 111) Centum City : Centum City Station (Green Line No. 206) Dongnae : Myeongryun-dong Station (Orange Line No. 126) OPENING HOURS 7 Days a Week 10:30 a.m. - 8 p.m.

AT A GLANCE

4 LOCATIONS 33,021 M² 16 FLOORS 1,100 PARKING SPOTS 488 SHOPS 1 MOVIE THEATER WWW.BTO.OR.KR |

| DEPARTMENT STORES

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HYUNDAI

DEPARTMENT STORE

BEOMILDONG | ALL YOU COULD NEED

Centrally located between the shopping hubs of Seomyeon and Nampo-dong, Hyundai department store has always been known as the place for the more discerning, mature customer. Recent renovations and expansion at the 15-year-old store are welcoming younger shoppers as well as catering to the needs of their VIPs. The 7th floor is now completely devoted to children and babies, and provides a relaxing shopping environment for young ones and their mothers. Numerous mid-range and luxury brands are housed here along with child-friendly bathrooms, nursery rooms, and resting areas.

A 400-square-meter multipurpose hall for exhibitions and performances has been added to the revamped store to create a more dynamic atmosphere. The store’s newly expanded “Young Corner” showcases youth-focused brands, and the completely rebuilt culture center and restaurants add to the high-end vibrancy of Hyundai department store.

AT A GLANCE

16 FLOORS 672 PARKING SPOTS 1 EVENT HALL 1 SKY GARDEN 1 SPORTS PLAZA | SHOPPING

INFORMATION HOW TO GET THERE Beomil-dong Station (Orange Line No. 117) OPENING HOURS 7 days a week 10 a.m. - 8 p.m.

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SHINSEGAE-SIMON GIJANG | BIG BRANDS, BIG SAVINGS

PREMIUM OUTLET

The first of its kind in Busan, Shinsegae-Simon Premium Out- ones, you can head over to the safari-themed play area for let is a spectacular discount shopping experience located on some fun. the outskirts of the city. Inspired by the architecture of Tuscany, the sprawling 155,000-square-meter outlet is home to 184 stores covering 33,000 square meters of retail space. As the INFORMATION name would suggest, the outlet features discounted luxury brands such as Marc Jacobs, Vivienne Westwood, and Isabel HOW TO GET THERE Marant and casual and sportswear brands like Calvin Klein, By car: Located in Gijang, a 30-minute drive Adidas, and Lacoste, with everyday savings of 25-65%. Infrom Haeundae Beach ternational shoppers can also enjoy tax-free shopping at the By bus: Take one of buses 37, 182, 188, 1008, majority of the stores, so be sure to enquire about this upon or Gijang Village/Neighborhood Bus #8 and checkout. When you need a break from the bargain hunting, get off at the Busan Premium Outlets stop. indulge in one of the international or Korean restaurants or cafes at the food court and admire the view of the entire OPENING HOURS complex from your perch. And if you’ve got restless young 7 days a week Monday - Thursday: 10 a.m. - 8 p.m.

Friday through Sunday and public holidays: AT A GLANCE 10:00 am - 9:00 pm

2013 GRAND OPENING 155,000 M² 33,000 M² RETAIL SPACE 184 SHOPS DISCOUNTS 25-65% WWW.BTO.OR.KR |

| DUTY FREE SHOPS

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DUTY FREE STORES AROUND BUSAN | BEFORE YOU GO

SHINSEGAE DUTY FREE SHOP More like a mall than a store, the Shinsegae duty free store covers three floors of the Annex at the Paradise Hotel and Casino at Haeundae Beach and is the largest of its kind in the province. Encompassing almost 7,000 square meters of floor space, the store features all the international brands and products you could dream of under one roof. Be sure to shop there at least one day before departure to enable your purchases to reach the airport on time.

INFORMATION HOW TO GET THERE Located in the Paradise Hotel on Haeundae beach OPENING HOURS 7 days a week 9:30 a.m. - 8 p.m.

NUMEROUS DUTY FREE STORES ARE LOCATED THROUGHOUT THE CITY, AND AT INTERNATIONAL DEPARTURE POINTS. | SHOPPING

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LOTTE DUTY FREE SHOP Dominating the entire 8th floor of Lotte department store in Seomyeon, the Lotte duty free store is one of the most convenient shopping experiences in Busan. duty free goods on offer include watches, handbags and accessories, jewelry, cosmetics and skincare, Korean souvenirs and food items, and a limited range of liquor and tobacco. After you’ve made your duty-free purchases you can discover what else Lotte has to offer. The department store has a multitude of fashion boutiques, cosmetics and accessories counters, restaurants, food stores, and a movie theater.

INFORMATION HOW TO GET THERE Seomyeon Station (Green Line No. 219) OPENING HOURS 7 days a week 10:30 a.m. - 8 p.m.

GIMHAE INTERNATIONAL AIRPORT LOTTE DUTY FREE SHOP Located in the departure lounge of the international terminal at Gimhae airport, Lotte’s duty free store has everything and more to satisfy your last-minute shopping and gift-giving needs. Although it is relatively small compared to duty free stores at other international airports, the shop stocks an impressive selection of products, from affordable souvenirs and Korean snacks to high-end and luxury brand cosmetics, perfume, skincare, jewelry, watches, sunglasses, and more.

Liquor and tobacco are also available according to the duty free allowances of your destination and cabin luggage restrictions.

PORT OF BUSAN DUTY FREE SHOP The Port of Busan Duty Free Shop is situated on the 2nd floor of the International Passenger Terminal in Jungang-dong.

Open 365 days a year, weather permitting, the small but wellstocked store specializes in alcohol and cigarettes, but shoppers can also choose from range of international and Korean brand fragrances, cosmetics, accessories, Korean souvenirs and specialty items.

INFORMATION OPENING HOURS 7 days a week 7:30 a.m. - 8 p.m.

INFORMATION OPENING HOURS 7-days a week 7:00 am - 10:00 pm (depending on flight schedules) WWW.BTO.OR.KR |

| SOUVENIRS & CRAFTS

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SOUVENIR SHOPS AROUND BUSAN | PERFECT KEEPSAKES

SOUVENIR SHOPS AROUND TOWN Looking for that special souvenir or memento from your time in Busan? Or maybe a special gift for someone back home that signifies your time spent visiting Korea? There are several great options for picking up the right souvenir or gift to take back home with you.

KOREA DALBANG SOUVENIRS (JUNG-GU) There is all sorts of great stuff to pick up here, including traditional Korean masks, ornate fans, and elaborately decorated bookmarks. They also offer a wide variety of sculptures and figurines as well as other examples of traditional Korean craftwork. 051-241-5187

MIGO DANG (HAEUNDAE) This is a great place to pick up traditional items such as pottery, paintings, and calligraphy. If you’re looking for something with the real look and feel of traditional Korean culture, this is the place. Conveniently located across the street from the Paradise Hotel. 051-731-3444

URISEGAE (JUNG-GU) Urisegae offers a wide selection of souvenirs such as silk ties and scarves, gorgeously lacquered jewelry boxes with motherof-pearl inlays, traditional oriental fans, and a lovely selection of fabrics. You can find just about any traditional handicraft here. 051-257-8430

CRAFT SALES SHOP (HAEUNDAE) Located right in BEXCO, this gift and souvenir shop offers a wide range of specialty items including Korean furniture and traditional clothing and trinkets to suit even the most discriminating taste. Look for it on the B1 level of the convention center. 051-740-7588

KOREA GINSENG CENTER (YEONGDO) Ginseng has long been highly regarded for its medicinal qualities throughout East Asia. Korea ginseng in particular is highly sought after and respected by regional tourists who are conscious of maintaining good health. Drop in and learn more. 051-468-8809

GOOD FRIEND GIFT SHOP (JUNG-GU) Be it handmade figurines draped in traditional clothing, or that certain food you tried that you want to take back home and enjoy again, the Good Friend Gift Shop offers everything from traditional Korean kimchi to roasted meats and steaming ramen. 051-242-2772

| SHOPPING

TAKE SOMETHING SPECIAL FROM BUSAN BACK HOME WITH YOU.

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GUKJE & KANGTONG MARKETS NAMPO-DONG | TRADITIONAL SHOPPING

Gukje Market is set in from Busan’s storied harbor in Nampo-dong. “Gukje” means “international” in Korean, and the goods offered up here reflect this. The complex is a maze of side streets and alleys, all packed with vendors hawking steaming street food, clothing, gifts, electronics, hardware, and Korea-themed souvenirs. The market draws a clientele from such far-flung destinations as New York, Toronto, London, Sydney, and Vladivastok. It’s an ideal place to spend an afternoon wandering, snacking on street food, picking up a much-needed jacket or just some gifts for friends and family, all the while soaking in the atmosphere of a proper market in Asia.

Kangtong Market (also known as Bupyeong Market) sits just across the street from Gukje and has a purer and more distinct Korean flavor. A host of sights, scents, and sounds spring forth beneath the market’s covered roof, making it a hidden treasure that’s easy to miss amongst the hustle and bustle of its two more famous neighbors (Gukje and Jagalchi). Kangtong is where the locals come to shop for their kimchee, tofu, fresh meat, fruits, vegetables and seafood as well as cooked dishes and traditionally prepared delicacies.

This market is always humming and is just enough off the tourist loop to offer up some real surprises, including such culinary treats as handmade noodles (son kalguksu), grilled eel (jang-eo gui), and for adventurous eaters: fried pork intestines (gopjang).

INFORMATION HOW TO GET THERE Both markets are just a short walk from Jagalchi Station (Orange Line no. 110) OPENING HOURS 7 days a week Hours vary depending on the shop or stall, but generally, morning until night.

A HOST OF SIGHTS, SCENTS, AND SOUNDS SPRING FORTH FROM BENEATH GUKJE MARKET’S COVERED ROOF. WWW.BTO.OR.KR |

| HISTORICAL MARKETS

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JAGALCHI MARKET NAMPO-DONG | LEGENDARY FISH MARKET

The beating heart of Busan. A place so old that it even has its own dialect, so perfectly captured in its slogan: “Oiso! Boiso!

Soiso!” (“Come! See! Buy!”). No trip to Busan is complete without time spent at Jagalchi, where you can literally taste the town’s history on your tongue.

Morning is the best time to visit this legendary seafood market—since that’s when many of the fishermen arrive with their fresh catches, though stopping by in the afternoon or evening will never disappoint.

A stroll down Jagalchi’s main concourse will open your eyes to the bounty of the sea, splayed out in all of its scaly, finned, and tentacled glory. This is a real, living, breathing seafood market, where customers can walk straight into the middle of the action.

Salty merchants—mainly hardy old women—slice fish, shuck oysters, skin eels, haul ice, and corral live octopus with the grace and assuredness of seasoned experts.

These tough vendors require tough customers: Bring your haggling skills when purchasing seafood at Jagalchi.

It’s also essential to bring a camera and a hearty appetite.

The market is a shutterbug’s dream, and anyone who loves seafood will have died and gone to heaven.

You can sit down at one of countless stalls right in the midst of the market for an array of choices, or stop into one of two massive raw seafood pavilions where you literally point to your soon-to-be entrees, which are dispatched and served up on the spot. It just doesn’t get any fresher than that.

| SHOPPING

INFORMATION HOW TO GET THERE Jagalchi Station (Orange Line no. 110) OPENING HOURS 7 days a week 7:30 a.m. - 8 p.m.

JAGALCHI IS A REAL, LIVING, BREATHING SEAFOOD MARKET, WHERE CUSTOMERS CAN WALK STRAIGHT INTO THE MIDDLE OF THE ACTION.

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GUPO & BUJEON MARKETS AROUND BUSAN | EVERYTHING UNDER THE SUN

Gupo and Bujeon Markets are the two largest street markets in the city. They buzz seven days a week, teeming with city residents who come to take advantage of their seemingly endless selection of products and, better yet, rock bottom prices. Gupo and Bujeon are the best two places for bargains in the city of Busan.

Both markets—while offering up nearly everything under the sun—emphasize food, with a dizzying array of fresh fruits, vegetables, meats, grains, dried goods, seafood, and sauces, along with vast amounts of kimchee and other spicy, pungent pickled side dishes.

There are also loads of hole-in-the-wall restaurants serving up Korean homestyle fare. Like all Korean markets, Gupo and Bujeon dazzle the visitor with colors and tastes, but it’s the sheer amount of human activity that can really produce a hypnotic effect. These two markets are thriving places of business—literal hubs of commerce—where large sums of money and mass volumes of products change hands daily.

If you really want to get a sense of how everyday Busanites go about their business, visit either of these gargantuan complexes. They are both windows into the city’s soul.

INFORMATION HOW TO GET THERE Gupo Market Deokcheon Station (Green Line no. 233) Bujeon Market Bujeon Station (Orange Line no. 120)

GUPO AND BUJEON MARKETS ARE WINDOWS INTO BUSAN’S SOUL AND THE TWO BEST PLACES FOR BARGAIN SHOPPING IN THE CITY. WWW.BTO.OR.KR |

| FOOD & DRINK

Whether grilling your own meal at the table, savoring the bounty of the sea, stopping for a bite at a sidewalk food stand, or dining in a high-end restaurant, eating in Busan is all about the experience.

CONTENTS 116 | SEAFOOD 117 | BUSAN FAVORITES 118 | SOUPS 119 | BARBECUE 120 | ASIAN DINING 122 | GLOBAL TASTES 124 | OUT ON THE TOWN

| KOREAN DISHES

116

SEAFOOD DINE ON THE OCEAN

JOGAE GUI As the largest coastal city in Korea, it’s no wonder that Busan’s food landscape is heavily populated with seafood. Modest yet lively tents serving grilled shellfish abound in the seaside neighborhoods of Cheongsapo, Millak, and Taejeongdae. Some tents specialize in a particular type of shellfish, such as jogae gui (grilled shellfish) or ga-ri-bi (scallops), while many offer a mixed bag, including mussels and shrimp. The simplicity of the accoutrements—usually just butter, diced up onion, and peppers—allows for the briny flavor of the freshly shucked shellfish to take center stage.

HOE Hoe (pronounced hway), which is simply thinly sliced raw fish, is another standout Busan delicacy, which can be found in most of the beach neighborhoods as well as in the famed Jagalchi Seafood Market. Most places that offer hoe allow you to choose a live fish (commonly skate, yellowtail, or mackerel) from the tank and then serve it to you filleted within minutes, served with ssamjang (soybean paste) and lettuce wraps. Yummy.

FIND OUT WHY KOREAN FOOD IS GAINING POPULARITY AROUND THE WORLD. | FOOD & DRINK

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BUSAN FAVORITES EVENING TREATS

MAKGEOLLI WITH JEON, HONGHAP TANG & DUBU KIMCHI While most restaurants specialize in a particular food, there are several foods that center around drink; particularly makgeolli (chilled, fermented rice wine). Most makgeolli houses, which are often characterized by wooden decor and picnicstyle tables, offer several variations of jeon (pancakes). Hoemul pajeon, which is a hearty scallion pancake with mixed seafood—most commonly octopus, squid, and shrimp—is served with a spicy soy sauce for dipping. Other popular dishes served in makgeolli houses include honghap tang, steamed mussels broth served with spicy red pepper paste and dubu kimchi a simple dish consisting of a warm block of firm, homemade tofu served with heated kimchi, and often sliced pork.

STREET FOODS Street food is ever-present in most neighborhoods with heavy foot traffic. The most popular street food establishments are simple open-air storefronts, usually offering dukbokki, which is rice cake in spicy red pepper sauce, twigeum (or tempura in Japan), and gimbap. Gimbap is, without a doubt, Korea’s most popular snack food. Traditionally composed of ham, crab stick, radish, and egg, then wrapped in rice and seaweed, and cut into bite-sized portions. Gimbap is offered in

many varieties, such as tuna salad, chicken, and fried pork cutlet. Bungeoppang, warm, delicious pastries stuffed with sweet red bean paste, are often sold from a freestanding cart and are easy to recognize by the fish shape they are molded into.

EACH REGION OF KOREA HAS DISTINCTIVE CUISINES. BUSAN HAS SOME OF THE BEST!

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| KOREAN DISHES

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SOUPS HEARTY & HEALTHY

DWAEJIGUKBAP Soup is often the centerpiece of the Korean table, and there are several varieties that are considered Busan specialties.

Dwaejigukbap is a simple but hearty pork soup with rice. The soup itself is quite mild in flavor, but it’s served with condiments such as ssamjang, onions, and hot peppers so that each patron can season it to his or her taste.

HAEJANGGUK Another dish touted for its healing properties is haejangguk—nicknamed ‘hangover soup.’ The flavorful broth is usually loaded with enoki mushrooms, scallions, sprouts, and often leafy greens. The centerpiece of the dish is pork, from the vertebrae of the pig, so tender that it practically melts on the tongue.

SAMGYETANG Samgyetang, a whole young chicken with ginseng and jujubes in a clear broth, has a mild yet quite distinctive flavor.

Despite being a hot soup, Samgyetang is commonly eaten in the summer, as it is said to have healing properties that restore nutrients to the body lost through perspiration.

IT’S THE WHOLE ATMOSPHERE SURROUNDING THE KOREAN DINING EXPERIENCE THAT MAKES IT SPECIAL.

| FOOD & DRINK

119

BARBECUE ON THE GRILL

KOREAN BARBECUE Perhaps the Korean cuisine that has had the farthest reach internationally is Korean barbecue. Though most barbecue restaurants offer a variety of cuts of both pork and beef, samgyupsal (pork belly) and galbi (ribs), are probably the two most popular traditional meats. These days, galmaegisal, another pork center cut, has become quite popular, as it is both extremely tender and inexpensive. Whatever kind of meat you opt for, Korean barbecue is as much about the experience as it is about the food. It’s quite gratifying to be able to choose how to adorn each piece of meat, cooked by diners to their own temperature preference. With the large array of condiments and bancheon (side dishes), and wrapping the meat into either thinly sliced radish or lettuce or sesame leaves, it’s possible for each bite to deliver a new and unique flavor combination.

THERE IS NOTHING LIKE SITTING AROUND THE TABLE WITH FRIENDS AND FAMILY COOKING KOREAN BBQ. WWW.BTO.OR.KR |

| INTERNATIONAL CUISINES

120

ASIAN DINING FROM OUR NEIGHBORS

CHINESE FOOD Though Chinese cuisine is widespread through Busan, some neighborhoods have a more heavy concentration of Chinese restaurants. Busan’s Chinatown, located in Choryang, just across from Busan Station, probably has the largest section of food from our neighbor to the east. Red lanterns outside the doors make Chinese restaurants, easy to spot around town.

Some Chinese dishes that have become popular with Koreans are jajangmyeon (noodles in black bean sauce), tangsuyuk (deep fried sweet and sour pork), and jampong (spicy seafood soup). Chinese restaurants are among the few places you can order lamb, pronounced ‘yang-gogi’ in Korean.

JAPANESE FOODS A lot of Japanese foods have been adopted into Korean cuisine (and vice versa). A prime example is tonkatsu, or fried pork cutlets, called dongkas in Korean. The most common variations of this crisp, savory dish are to stuff it with mozzarella or smother it in a rich, brown Japanese style curry. Izakayas, which are Japanese ‘tapas,’ or small plate restaurants have become extremely popular in university neighborhoods such as Pusan-Dae and Kyungsung-Dae. Most Izakayas have lively atmospheres and allow customers to order skewers of different meats, vegetables, and meat-wrapped vegetables.

As a seafood-loving city, Busan is home to quite a few sushi restaurants. Many of Busan’s sushi restaurants offer more westernized versions of sushi, such as California rolls, while some stick more to the traditional Japanese aesthetic. Restaurants that specialize in raw tuna can be found around the city as well, and many offer all you can eat tuna sashimi for a relatively low fixed price. | FOOD & DRINK

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INDIAN & THAI The two south Asian cuisines that have begun to make their mark on Busan’s international food landscape the most are Indian and Thai. Busan is home to quite a large number of Pakistani nationals, thus traditional Indian fare can be found around town, most notably in the area surrounding the Sasang bus terminal. Haeundae, Pusan-Dae, Kyungsung-Dae, and Nampo-dong also boast excellent Indian food selections.

Though Thai food hasn’t found its way to Busan on as large a scale, several noteworthy Thai restaurants have opened in recent years, and dishes such as pad thai and tom yum have found their way onto menus in fusion restaurants and takeout noodle shops around town.

WITH EVERY PASSING YEAR, BUSAN’S INTERNATIONAL FOOD LANDSCAPE GROWS MORE AND MORE. WWW.BTO.OR.KR |

| INTERNATIONAL CUISINES

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GLOBAL TASTES FROM AROUND THE WORLD

ITALIAN & MEXICAN Many of the more upscale eateries, especially in the areas framing both Gwangalli and Haeundae beaches, offer a selection of Italian pizzas, pastas, and risotto dishes. With the city’s increasing globalization, the number of chefs who have spent time abroad has grown, establishing a solid array of bona fide Italian cuisine. Many Italian restaurants not only offer delectable brick-oven pizzas and rich pasta sauces, but also a more Western approach to table service. An increase in Mexican restaurants, also likely the product of young Koreans spending time abroad, has been a welcome addition to Busan’s international food spectrum. Several excellent places offering standard Mexican fare—such as burritos, tacos, and chimichangas at reasonable prices—have popped up in the neighborhoods of Seomyeon and Kyungsung-Dae.

| FOOD & DRINK

BUSAN HAS A LITTLE TASTE OF HOME, NO MATTER WHERE YOU ARE FROM.

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RUSSIAN & TURKISH Though the streets across from Busan Station have been dubbed ‘Chinatown,’ it is also known to locals as ‘Little Russia.’ There is a large concentration of Russian-owned businesses and authentic Eastern European food. This street is, at the moment, the only place in the city to get a bowl of borscht or a plate of perogies. Turkish food has enjoyed a longstanding popularity in Busan, and despite the quick turn around on some of the restaurants, there are always new Turkish restaurants opening. The most surefire way to procure a Turkish meal is to visit one of the kebab stands near the bar scene in the Kyungsung-Dae neighborhood after dark.

NORTH AMERICAN & EUROPEAN Of the huge English teaching expatriate community in Busan, many have made a permanent home of Busan. Quite a few of the American-style bars and Irish pubs around town are fully or partially owned by Westerners and offer excellent food. The Kyungsung-Dae neighborhood has the highest concentration of western-style bars, and most menus offer food such as chicken wings, burgers, sandwiches, and deepfried snacks, as well as a wider selection of both international and locally brewed beers than most Korean-style drinking establishments. The Haeundae, Gwangalli, and Seomyeon neighborhoods are also home to a number of Western-style establishments.

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| NIGHTLIFE

124

OUT ON THE TOWN THE PARTY SPOTS

SEOMYEON Seomyeon is the meeting point for all three subway lines and serves as a hub for most of the bus lines in Busan. As such, it is a central entertainment district for locals and tourists alike.

The Lotte Hotel and Casino acts as the area landmark and overlooks countless shops, restaurants, and bars that are bustling with patrons every night of the week. Korean barbeque, and other traditional fares, are spread throughout the meandering streets of Seomyeon, side-by-side with international chain restaurants like TGIF and Bennigans. Open-air Korean street food carts line the streets for a unique dining experience. The place to be for the 20-something crowd, Seomyeon is a great place for anyone looking to enjoy a night on the town, with no shortage of beer pubs, dance clubs, and noraebongs (singing rooms) to choose from.

GWANGALLI Gwangalli is most famous for its impressive evening view of the Diamond Bridge. The bridge’s famous lighting system provides a perfect backdrop for a night out, and patrons have plenty of options to choose from. Gwangalli is famous for its seafood restaurants. The freshest in seafood can be savoured right off of the boat, where crab, sushi, hoe (pronounced hway), and jogae gui restaurants line the shore. You can also find Vietnamese, Italian, and Western restaurants along the waterfront. After dinner, sit and enjoy a coffee in one of the countless coffee shops overseeing the ocean, and then head to one of the many bars and nightclubs in the area. Gwangalli is a great place to spend a night on the town. | FOOD & DRINK

IN KOREA THERE IS NO MANDATORY LAST CALL OR CLOSING TIME.

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HAEUNDAE Haeundae Beach is the most famous beach in Korea, and as such, the Haeundae area attracts big crowds every night of the week, especially during the summer months. Aside from major hotels like Novotel, Paradise, and Westin Chosun— which all host world famous cuisine with international chefs at the helm—there are countless restaurants, bars, and nightclubs spread throughout Haeundae, all within a 10-minute walk from each other. Spend the evening hours in the busiest tourist destination in Busan, and finish the night off with a walk along the famous Haeundae Beach.

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| FESTIVALS & EVENTS

Busan is a city of festivals. Throughout the year, the city is alive with celebrations of all sizes.

Celebrate with us! There is something for everyone and every season.

CONTENTS 128 | THE BUSAN INTERNATIONAL

FILM FESTIVAL

130 | SPRING FESTIVALS 131 | SUMMER FESTIVALS 132 | AUTUMN FESTIVALS 133 | WINTER FESTIVALS 134 | FESTIVALS LISTING

| SIGNATURE FESTIVAL

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THE BUSAN INTERNATIONAL FILM FESTIVAL HAEUNDAE | BUSAN’S BIGGEST ANNUAL EVENT Every October, for one colorful and exciting week, filmmakers and cinema lovers from around the world descend on the city for the Busan International Film Festival (BIFF), the largest gathering of film lovers and industry professionals in Asia.

Though featured in different venues around the Haeundae Beach area, the Busan Cinema Center has been BIFF central since 2011. The stunning, $150-million cantilever structure is the largest of its kind in the world and was designed by award-winning Vienesse architecture firm Coop Himmelb(l) au. The 30,000-square-meter Cinema Center includes a 4,000seat outdoor theater, as well as four indoor screens.

BIFF IS THE LARGEST GATHERING OF FILM LOVERS AND INDUSTRY PROFESSIONALS IN ASIA. | FESTIVALS & EVENTS

BIFF’S RISE TO THE TOP OF ASIA The Busan International Film Festival has grown into the largest in Asia since it premiered in 1996. While BIFF is well known for its wide selection of international films from around the world, its primary focus has been introducing new films by first-time directors, especially those from Asian countries.

The popularity of the event, when the whole of Busan comes alive with screaming fans and camera flashes, has given rise to a rebirth of the arts community in the area, especially in the realm of filmmaking. Busan has become an increasingly popular shooting location, and arts education in the area has blossomed since the event began 18 years ago.

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BUSAN COMES ALIVE WITH SCREAMING FANS AND CAMERA FLASHES.

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| A FESTIVAL FOR EVERY SEASON

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SPRING FESTIVALS AROUND BUSAN | SPRING INTO FUN

GWANGALLI EOBANG FESTIVAL - OUR FISHING TRADITION Held in late April every year, the Gwangalli Eobang Festival is the only festival in Korea that celebrates the folk customs of traditional Korean fishing villages. Eobang were cooperative fishing unions created during the Joseon dynasty in order to promote and encourage fisheries in the Suyeong area—the first commercial fishing region of Busan. This unique festival welcomes spring and celebrates the connection to the ocean so deeply felt by Busan citizens.

Events take place day and night, primarily at Gwangalli Beach and locations around the Gwangalli area. Festival attendees can participate in traditional maritime practices, such as bare-handed fishing, fish-net dragging, and jindueohwa (torchlight fishing). Other festival highlights include fireworks, lantern-lighting ceremonies, and the area’s glorious avenues of cherry blossoms. Make sure you take the time to visit some of the many raw fish restaurants around the beachfront to truly enjoy the spirit of Eobang.

THESE UNIQUE FESTIVALS WELCOME SPRING AND CELEBRATE OUR DEEP CONNECTION TO THE OCEAN. | FESTIVALS & EVENTS

CHOSUN TONGSINSA FESTIVAL - CELEBRATING NEIGHBORS Tongsinsa, a series of Korean missions that were dispatched to Japan to introduce Korean culture to the neighboring nation during the 17th-19th centuries, have been catching on as a festival theme in Busan. The Tongsinsa Missions, which set sail from Busan, would hold celebratory parades in the streets of Japan upon landing. Those colorful processions are now being reenacted as part of an ongoing effort to foster friendly relations with Korea’s Japanese neighbors.

Visitors from Japan take part in the festival as well, and the parades feature a variety of traditional Japanese and Korean performances, cuisines, and displays. It all culminates in the Joseon Tongsinsa Parade—a lively and colorful procession that symbolizes friendship between the Korean and Japanese nations.

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SUMMER FESTIVALS AROUND BUSAN | SANDS OF SUMMER

HAEUNDAE SAND FESTIVAL - ART IN THE SAND Inspired by the white sands of Korea’s most famous beach, the Haeundae Sand Festival takes place annually during early June. First held in 2005, the main drawcard of the festival is the World Sand Sculpture Exhibition. Spectacular sand sculptures are created by local and international artists to amaze and entertain festival goers from Busan and around the country.

Visitors are encouraged to experience the festival in three ways—”See the sand, feel the sand, and enjoy the sand.”

Festival events include a marathon, an airshow, fireworks, traditional Korean wrestling, and a vibrant street parade. A unique festival highlight is the hot sand bath, where visitors are buried in the sand to receive health and beauty benefits from the sand’s minerals.

THE BUSAN SEA FESTIVAL - HONOR THE OCEAN Held throughout the city at locations including Haeundae Beach, Gwangalli Beach, Songdo Beach, and Songjeong Beach, as well at several non-beach venues, the Busan Sea Festival is Korea’s largest sea festival. As many as 30 affiliated festivals are held in conjunction with the event, making it a vibrant time of year in Busan, during which visitors have plenty of activities to choose from.

While held all over the city, The Busan Sea Festival’s main venue is Haeundae Beach, where performing arts and a variety of water sports programs take center stage. All participating beaches offer windsurfing, beach volleyball, and pinswimming tournaments. The array of marine leisure activities makes the Busan Sea Festival fun for people of all ages. Visitors can also take advantage of free lessons in ocean rafting, canoeing, kayaking, or scuba diving, and free banana boat rides are also available.

SEE THE SAND, FEEL THE SAND, ENJOY THE SAND. WWW.BTO.OR.KR |

| A FESTIVAL FOR EVERY SEASON

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AUTUMN FESTIVALS

AROUND BUSAN | NATURE’S COLORS

BUSAN FIREWORKS FESTIVAL - LIGHT UP THE SKY The annual Busan Fireworks Festival has become one of the most eagerly anticipated celebrations in Korea. The festival, which centers around the beautiful Diamond Bridge in Gwangalli, first started in 2005 during the APEC Conference as a show of honor for the 21 visiting heads of state. The event was so well received by the general public that it has become a yearly fixture on the Busan festival calendar, drawing more than 1 million annual spectators.

Each year, festival organizers face the increasingly challenging task of improving on the previous year’s display—a task they seem to relish. This drive to continually improve the festival’s magnificence has lead to a blending of fireworks with other technologies to create an audio/visual symphony of sound, lasers, video technology, and explosions of light unmatched anywhere in the Asia.

THE FIREWORK FESTIVAL IS ONE OF THE BUSAN’S MOST POPULAR. | FESTIVALS & EVENTS

BUSAN BIENNALE - THE ARTS COME ALIVE Originally formed as a voluntary culture event, The Busan Biennale is an arts festival that integrates three festivals in one: the Busan Youth Biennale, the Busan Sea Arts Festival, and the Busan Outdoor Sculpture Symposium.

The main purpose of the Biennale is to make contemporary art more accessible to the general public by providing simple interpretations of artworks. Modern art isn’t always easy to understand, so this festival aims to create a forum for open communication and collaboration between artists and art enthusiasts from Korea and around the world.

The Busan Biennale happens every other year in even numbered years. Each time, a different theme is chosen. The festival takes place at numerous indoor and outdoor galleries and locations around the city and usually lasts for about 60 days from late September to late November.

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WINTER FESTIVALS AROUND BUSAN | GET IN THE SPIRIT

CHRISTMAS TREE FESTIVAL - HOLIDAY CHEER If you would like to get a taste of the look, the feel, and the spirit of Christmas in Korea, there is no better place than the Busan Christmas Tree Festival. Each holiday season, the Jung-du Gwangbok neighborhood of Busan’s Jung-gu district comes alive with a spectacular display of lights and ornaments and the joy of Christmas revelers out on the town for a hearty dose of holiday cheer.

The centerpiece of the festive street display is a 20-meter Christmas tree erected in the center of the three-way intersection at the heart of the Gwangbok-ro neighborhood. From there, brightly-lit streets decorated with trees shining with lights and ornaments span throughout the area, allowing visitors to bask in the season’s glow as they walk the winter streets of Busan.

POLAR BEAR SWIM - A DEEP CHILL The Polar Bear Swim Festival was held for the first time in 1988 to celebrate the Seoul Olympics. After starting with only 100 participants taking the polar bear dip, the swim has since grown into one of Korea’s most popular outdoor winter events.

The yearly swim, which occupies the top spot on BBC’s “Top 10 Unusual Winter Sports” list, draws well over 3,000 participants every year. After a morning of beachfront activities, participants take the brave plunge into the icy-cold waters off Haeundae Beach.

THE POLAR BEAR SWIM IS ONLY FOR THE BRAVE OF HEART.

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| FESTIVAL LISTING

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FESTIVAL LISTING FESTIVAL

WEBSITE

Busan Christmas Tree Festival

bctf.kr

The Polar Bear Swim Festival

bear.busan.com

The Busan Theater Festival

bstheater.or.kr/

Gwangalli Eobang Festival

festival-eobang.suyeong.go.kr

Seomyeon Medical Street Festival

blog.naver.com/smsfestival

Kijang Anchovy Festival

tour.gijang.go.kr

Busan International Short Film Festival

bisff.org

Busan International Performing Arts Festival

bipaf.org

Chosun Tongsinsa Festival

tongsinsa.com

Busan Lotus Lantern Festival

bba48.or.kr

International Busan Contents Market

ibcm.tv

Geumjeong Arts Festival

festival.geumjeong.go.kr

Chinatown Special Zone Festival

chinatown-f.com

Busan Port Festival

busanportfestival.kr

Busan International Dance Festival

bidf.kr

Haeundae Sand Festival

sandfestival.co.kr

Kijang Dried Sea Mustard, Kijang Dried Sea Tangle Festival

gijang.go.kr

The Busan Sea Festival

seafestival.co.kr

AD STARS

adstars.org

Busan International Comedy Festival

bicf.co.kr

Busan Maru International Music Festival

bmimf.co.kr

Sea Art Festival

busanbiennale.org

Busan Biennale

busanbiennale.org

Busan International Film Festival

biff.kr

Busan Fashion Week

busanfashionweek.org

Busan Fireworks Festival

bff.or.kr

Busan Port Lighting Festival

lightingbusan.org

The New Year Festival

festival.busan.kr

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BUSAN FIREWORKS FESTIVAL

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| USEFUL INFORMATION

With Busan’s extensive transportation infrastructure, getting around town or even out of town, is a breeze.

CONTENTS 138 | GETTING AROUND 140 | MAP OF BUSAN 142 | MICE ZONE: HAEUNDAE 143 | MICE ZONE: SEOMYEON /NAMPO-DONG 144 | BUSAN CITY SUBWAY MAP 145 | SOUTH KOREA NATIONAL MAP 146 | LISTINGS

| TRANSPORTATION

138

GETTING AROUND AIR, SEA, RAIL, OR ROAD | GETTING THERE IS EASY

KOREAN AIR Korean Air flies to 45 countries and 125 cities, including 13 locations within Korea, making it the perfect choice for your international and domestic travel. Ranked among the top 20 airlines in the world, Korea’s largest airline is a founding member of SkyTeam and is well known for its impeccable inflight service.

AIR BUSAN Air Busan was launched in 2008 and now flies to 16 destinations in six countries within the Asia region. Busan’s favorite carrier is a great option for domestic flights between Busan, Seoul, and Jeju Island, and thanks to their low prices they’re giving Korean Air a run for their money.

SHIPS AND CRUISES If you’re looking for a unique way to see Busan, why not take to the water? There are a variety of boat cruises you can take in and around the Busan area, from basic sightseeing circuits to sumptuous dinner tours to overnight excursions. Cruises depart from terminals in Haeundae, Taejondae, Yongho Bay and Nampo-dong.

| USEFUL INFORMATION

139

THE KTX The KTX is a marvel of modern transportation. Referred to

by Koreans as “the airplane on the ground,” the KTX makes the trip from Busan to Seoul in just 2 hours and 10 minutes.

Watch the scenic Korean landscape zip by at speeds of up to 305 km/h (190 mph).

THE BUSAN SUBWAY SYSTEM The Busan subway system is the fastest, most convenient way to travel around the city. The subway’s four lines, as well as the the Busan-Gimhae Light Rail (which takes you directly to Gimhae International Airport), put the whole city within reach. For the convenience of visitors, announcements are made in English, Japanese, Chinese, and Korean.

TAXIS Busan has a variety of taxi services for your convenience: general, deluxe (black with yellow branding), brand and jumbo.

To identify a vacant taxi, look for the red “vacant” or “for hire” sign in the windscreen and the illuminated taxi sign on top. Look for Deungdae Call taxis (grey with orange branding) to access 24/7 interpretation services.

BUSES Busan’s highly efficient bus systems delivers passengers to destinations all over the city and beyond. City and local buses take you to all the places the subway can’t reach. Intercity buses depart from three key locations, connecting you to the rest of the country. Airport limousine buses are a comfortable way travel to and from Gimhae international and domestic terminals.

WWW.BTO.OR.KR |

| MAPS

140

MAP OF BUSAN

| USEFUL INFORMATION

141

WWW.BTO.OR.KR |

| MAPS

MICE ZONE HAEUNDAE

142

| USEFUL INFORMATION

MICE ZONE SEOMYEON / NAMPODONG

143

WWW.BTO.OR.KR |

BUSAN CITY SUBWAY MAP

| USEFUL INFORMATION Lost & Found Center

Humetro Call Center Seomyeon Stn.

| MAPS

144

145

WWW.BTO.OR.KR |

| USEFUL INFORMATION

146

EMERGENCY LISTINGS NAME

TELEPHONE

Busan City Call Center

051-120

Counseling Center

1577-7716

Police Station

112

Fire, Rescue

119

Directory Assistance

(Area Code) + 114

Directory Assistance for local and nationwide numbers for foreigners

00794, 080-211-0114

Directory Assistance for international numbers

00794

International Collect Call

0077

International Telegram Service

00795

CAR RENTALS NAME

TELEPHONE

WEBSITE

Hertz (Kumho)

1588-1230

www.ktkumhorent.com

AVIS

1544-1600

www.avis.co.kr

Goodtime

1644-4412

www.goodtimerent.co.kr

MOBILE PHONE RENTAL SERVICE NAME

TELEPHONE

WEBSITE

SK Int’ Busan Roaming Airport Center

+82-51-941-9011, 1566-0011

www.skroaming.com

KTF Int’ Busan Roaming Airport Center

+82-51-941-9433, 1588-0608

www.ktfroaming.com

tour2korea.com

-

www.tour2korea.com

BUSINESS HOURS BUSINESS TYPE

WEEKDAYS

WEEKENDS (SAT, SUN) & NATIONAL HOLIDAY

Banks

09:30 a.m. - 04:30 p.m.

09:30 a.m. - 04:30 p.m.

Government Offices & Organizations

9 a.m. - 6 p.m.

09:30 a.m. - 04:30 p.m.

Department Stores (varies according to store)

10:30 a.m. - 10 p.m.

10:30 a.m. - 10 p.m.

Private Businesses

Open 08:30 a.m. - 10 a.m.

Open 08:30 a.m. - 10 a.m.

Nightlife (varies according to business)

Close late in the evening

Close late in the evening

MONEY BUSINESS TYPE

WEEKDAYS

Denomination

The currency in the Republic of Korea is the Korean won (KRW) .50,000, 10,000, 5,000, 1,000, 500, 100, 50, 10 won

Credit Card

International credit cards are widely accepted.

ATM (Cash Point)

Cards with the Plus and Cirrus logos are the easiest to use and most widely accepted in Korea. Some places also accept international cards such as Maestro, Electron, JCB, and China UnionPay cards.

Tipping

It is not customary to tip in Korea, especially since a 10% service charge is already added to the bill at all tourist hotels and some up-scale restaurants.

Tax Refund

You can receive a VAT refund on purchases made at areas with the “Tax Free Shopping” sign.

| USEFUL INFORMATION

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WWW.BTO.OR.KR |

Busan Tourism Organization (BTO) Tel. +82-(0)51-780-2151 Fax. +82-(0)51-780-2159 Email: busanmice@bto.or.kr Web: www.bto.or.kr