FW2012 KLSH

Page 131

In line with the klsh personality, the advertising images created with the Amsterdam-based ...,staat creative agency, reflect the values of coolness, nonconformity and freedom that primarily inspire the collections.

M e l t i n’ Po t

The modern players of today are thus portrayed in a scruffy, forgotten house, wearing iconic clothes that underline a clashing yet unifying contrast between the old and the new, the sartorial attitude of the brand and its very contemporary new take. In the unexpected elements like the vintage travel cases and the weaving shuttles on the wall lies the identity of klsh: a distinctive mix of tradition and innovation, culture and independence, meeting the real needs of the youngest generation with a product offer that is at once refined and comfortably casual.

131


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.