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01 PRODUCT DESIGN

Product development


TULIP


NIGHT


ECHO


RIVER


02 BRANDING

Advertising and Marketing


LOGO


PRODUCTS


KEY RING


BUSINESS CARDS


INSTAGRAM


FACEBOOK


WEBSITE


SWING TAGS


PACKAGING


03 CAUSE-RELATED MARKETING

Supporting a Cause


BE YOURSELF EVERYONE ELSE IS ALREADY TAKEN


CHOSEN ORGANISATION

BEYOND BLUE AND BOHO HANDMADE

Joined forces to support young youths of today

“MILLIONS OF YOUNG PEOPLE IN AUSTRALIA ARE LIVING WITH ANXIETY AND DEPRESSION” Youthbeyondblue is working to reduce the impact of anxiety and depression in young people by raising awareness and understanding, empowering young people to seek support, and providing information on recovery, management and resilience. Boho Handmade and Beyond Blue both share a strong passion in helping youge youths deal with these issues. Together they can help support and spread the word in creating a campagin dedicated to the cause.


ABOUT THE CAMPAIGN

“BE YOURSELF EVERYONE ELSE IS ALREADY TAKEN” Boho Handmade and Beyond Blue have teamed up to create Bohoblue. Bohoblue promotes the colour blue in suport of the young youths suffering from depression and anxiety. Bohoblue has brought out a new bag range dedicated especially to the cause, donating 20% of funds raised. Bohoblue is all about helping the younger generation overcome there issue and be put back on the right track to recovery.


PRODUCT LAUNCH

EVENT: BLUE BAG LAUNCH

Promoting the colour blue to support Bohoblue

“THE BLUE BAG HAS BEEN DEDICATED TO SUPPORTING YOUNG YOUTHS SUFFERING DEPRESSION AND ANXIETY” WHEN:

SUNDAY 6TH JULY 2014 8.30AM – 1PM THE VILLAGE MARKETS Burleigh Heads State School Lower Gold Coast Highway, Burleigh Heads QLD 4220 (Access onsite parking via Lower Gold Coast Highway.)

WHERE:

Where to find us! we will be the big blue tent with a big sign saying bohoblue

ABOUT:

Bohoblue is launching an event to raise funds and support young youths surffering from depression and anxiety. Bohoblue has dedicated a line of blue bags to help support and raise money for the cause. Come and show your support. There will be a two dollar gold coin donation box on the day if you purely just want to help donate, customers will recieve a bohoblue key ring to show appreciation for your kind donations.

ON THE DAY:

Come down and support the campaign Bohoblue. Its the launch of the new blue bag. It would usually sell for $60, but only today the first 5 customers who arrive will receive 50% off. Better get in quick to support a good cause before limited garments sell out.


POSTERS


PRODUCT

BOHOBLUE BLUE HANDMADE CLUTCH

A new line blue bags supporting bohoblue camaign

“NO TWO BAGS ARE THE SAME, THESE BAGS REPRESENT INDIVIDUALITY AND UNIQUENESS” This beautiful blue handmade bag was crafted especailly for the campaign Bohoblue in support of young youths dealing with depression and anxiety. Each bag is made with love and care and


SWING TAG


WEBSITE


FACEBOOK


INSTAGRAM


MAGAZINE SPREAD

Final melriseley  

Sem 1 Final

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