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2568QCA GRAPHIC DESIGN 2 S2900694

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Assignment One


CLIENT

Alan Mildren The Beachside Bakery CafĂŠ Shop 1 /2211 Gold Coast Highway, Nobby Beach Phone: +07 55 727 437 Email: alan.m@gmail.com 001_13_BEACHSIDE_BAKERY_CAFE

Company background:

Budget:

Schedule:

A beachside bakery and cafĂŠ set in the heart of Nobbys Beach. A year ago we took ownership of the business, adding a few of our own touches but believe its time to revamp and rebrand.

- $6000 to cover all project objectives

12 August - Final Logo 19 August - Stationary 22 August - Signage 29 August - Website and Facebook

Target audience:

Client Supplied:

Project objectives:

- Local residence and surrounding suburbs (Miami, Nobbys, Mermaid) - School students (lives around the corner from Miami State School - The elderly

- Existing brand - Menu - Body copy

o Signage Poster Flyer A-Frame

$230 $125 $ 220

o Stationary Coffee Mugs (20) Take away coffee cups (500) Paper bags (2000) Business cards (1000) loyalty cards (2000) Uniforms (6) Menus (20)

$300 $280 $270 $155 $290 $400 $280

Main competitors:

Overall style:

- Another bakery located in the same street, only a couple of doors down.

- Beachside (surf, sand, sea) - Clean, fresh, modern and welcoming - Funky

o Website $1500 o Facebook page $80

$1500 $80 $4,130


Alan Mildren Shop 1/2211 Gold Coast HWY Nobby Beach 4218 www.beachsidebakerycafe.com

Business Card & Loyalty Card

Phone: +07 55 727 437 Email: Alan.m@gmail.com


Take away coffee cups


Coffee Mugs


Paper bags


Uniforms


MENU

MENU

SW EET

HOT Beverages

Single Serve Sweets Finger Bun Lamington Vanilla Slice Caramel Slice Apple and Custard Danish Fresh Cream Bun Jam Doughnut

$4.00 $3.50 $5.00 $5.00 $5.50 $3.00 $3.00

Sweet Breads Banana Bread Pear & Raspberry Bread

$5.00 $6.00

Family Serve Sweet Apple & Custard Glen Blueberry & Custard Glen Wild Berry & Custard Glen

$8.00 $8.00 $8.00

SAVOURY

Menu

Beef Pie Beef & Bacon Pie Pepper Steak Pie Cheese & Bacon Pie Sausage Roll Cheese & Spinach Roll Cheddar-mite Scroll Cheese & Bacon Roll Croissants Classic Garlic Twists

$4.50 $5.00 $5.50 $5.50 $3.00 $3.50 $4.00 $4.50 $3.00 $4.50

Cappuccino Flat white Latte Mocha Long black Short black Piccolo Macchiato Decaf Tea

S $4.50 $4.50 $4.50 $5.00 $4.00 $4.00 $4.00 $4.00 $4.50 $4.00

M $5.50 $5.50 $5.50 $6.00

L $6.00 $6.00 $6.00 $6.50

COLD Beverages Iced chocolate Iced coffee Milkshakes Apple juice Orange juice Pineapple juice Sprite Coke Diet coke Lift Bottled water

$5.00 $5.00 $4.50 $4.00 $4.00 $4.00 $3.50 $3.50 $3.50 $3.50 $3.00


Landscape poster


A-Frame signage


Flyer


Facebook page


Website


Beachside bakery cafe folio  

Assignment 1

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