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Online Business Development for Hotel

Pornsinee Sivavetpikul MBA2B pssivavetpikul@gmail.com


The James Hotel SOHO NYC “Bringing luxury liberated from tradition to Soho”

27 Grand St., New York, NY 10013 (Manhattan) http://www.jameshotels.com/new-york


Who is the Target customer?

• The couple The James hotel is an ideal hotel for the couple to celebrate their anniversary. The decoration is minimalism and modern , the ambiance is very romantic at night. • Family This hotel has family suit which offer the spacious room guests can now combine a corner king studio and queen guestroom. Family Suites boast a private foyer for guests to be able to go back and forth between rooms without having to enter the hallway allowing for complete privacy. • Professional The James New York, rich with open spaces and bathed in natural light, offers a welcome respite from typical New York City meeting and event space in Soho. Our modern indoor/outdoor space combines open, refreshing design features with the latest technology, including state-of-the-art video conferencing and complimentary wi-fi. In-room private dining is also available through our carefully selected local partners.


Why This hotel? The James hotel is really correspond with my preference for the following reason. First of all, Personally, I like the hotel with the modern and minimalism decoration, the plain color but very chic. So this hotel is really touched me. Second, the services is various. Last but not least, the location is very fabulous. It located really in the center of New York and the public transportation is accessible.


Where do OTAs fit in the journey

Before the customers decide to book a hotel, it start with their destination at the first place. For instance, the destination is New York City. Next, the customer will search about the experience in each hotel in this city. Online Travel Agency play the principal role in the stage of consideration because it provide a hotel information, customers 'experience and prices. Thus, the customers can easily compare the price and finally make a decision to purchase the hotel where offer the best deal.


Online business development for hotel